5 Content Marketing Ideas for June 2020

In June 2020, your articles advertising could feature martinis, selfies, cookouts, live-streaming, and security.

Content marketing is the act of producing or curating content, publishing that content, and distributing it all with the purpose of attracting, engaging, and retaining customers.

What follows are five articles advertising ideas your company can utilize in June 2020.

1. National Martini Day: June 19

Gin or vodka. Shaken or stirred. The martini is a prince among cocktails, and June 19, 2020, is National Martini Day at the U.S.

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A martini with three olives are a fantastic way to celebrate Martini Day. Photo: Stanislav Ivanitskiy.

For June 2020 content promotion, you could publish an article regarding the history of the martini. You can relate stories about how the martini influenced important figures in the industry you serve.

By way of instance, a rare book dealer could note that writer Ernest Hemingway contributed to the titles of two martinis.

First, there’s the Hemingway martini, which includes a combination of vodka, Giffard Vanille de Madagascar (a liqueur), vermouth, maraschino liqueur, pink grapefruit, and a Luxardo maraschino cherry.

Second, there’s my favorite martini called an insult to British Field Marshal Bernard Montgomery. Hemingway reportedly said he enjoyed the gin to outnumber the vermouth in his martinis in about the same ratio (based on Hemingway) Montgomery needed to outnumber his enemies until he would attack. Many bartenders create the Montgomery with 15 parts gin to one part vermouth.

2. National Selfie Day: June 21

A disc jockey in Texas supposedly created National Selfie Day on June 21, 2014. Folks — that may or may not need encouragement — are encouraged to take a photo of themselves and discuss it on social networking. Anyone using Snapchat will wonder what is the big thing. However, this pseudo-holiday could represent a fantastic content promoting opportunity for a number of businesses.

June 21, 2020, is the best time to have a selfie. Photo: Christina Zaragoza.

By way of instance, an ecommerce business could publish a critical article about the selfie. The guide might discuss how the iPhone first enabled selfie-takers. It could discuss several renowned selfies, and finish with an assortment of selfie best filter or practices recommendations.

Once printed, the company could use its selfie day article to spur a selfie competition, asking customers to post selfies (possibly with the company’s products) to get an opportunity to win a prize.

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3. Summertime Cooking

Cooking changes in the summer; it has a chance to write about food. Photo: Nicholas Peloso.

Many online and omnichannel retail companies might have the ability to write about summer cooking. This includes companies that don’t directly sell food or cooking products.

By way of instance, a workwear retailer could publish a collection of blog posts or videos about the most stain-inducing, job-site meals.

Great, old-fashioned chili served in a thermos might be a yummy worksite meal. But when the chili is fatty and ends up on a employee’s Carhartt pants, the blot could last forever. The workwear retailer could receive several articles from the idea.

  • First, publish the primary article, such as”10 Lunchtime Meals Guaranteed to Stain Your Jeans.”
  • Afterward, publish a recipe for all the 10 meals.
  • Finally, publish a post about workwear stain removal tips.

Similarly, an internet shop selling medical scrubs could publish an article about barbeque leftovers. The post would explain how to transform the leftover brisket to a meal a nurse, physician, or dental hygienist could bring into the workplace.

4. Live Stream a Seminar

The stay-at-home orders that began in March generated a surge in live-streaming and video meetings.

Continue this trend in June. Schedule an informative and enjoyable seminar.

By way of instance, imagine an internet stationery and writing accessories retailer. The business could generate a conference about journals, such as”7 Ways Kakeibo Journals Can Save You Money.”

Kakeibo is a Japanese way of keeping track of household financing. It requires writing financial targets and expenses by hand in a paper diary.

For this example, the live stream subject is Kakeibo, but your company can discover lots of good subjects for a live stream convention. Photo: Hannah Olinger.

The stationery retailer could:

  • Use a platform like Zoom to conduct the demonstration,
  • Live flow on YouTube or Facebook (Zoom connects to both),
  • Use a service like Eventbrite to catch registrations,
  • Post on social networking and send emails to promote registrations.

Following the live streaming event, post the movie on YouTube. A transcription of the broadcast (from Rev or similar) would make a fantastic blog post.

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5. Summer Safety

From June 2020, hopefully, the majority of the coronavirus lockdowns will have finished. Your clients and prospects will have fallen into somewhat normal summer routines.

They’ll be getting outdoors more. They are driving more or swimming more. All these tasks are a fun and welcome relief after spending too much time inside. But they also represent security concerns.

For your June content promotion, provide summer safety tips which make sense for the business segment your company serves. Below are some examples.

  • Online auto accessories merchant:”10 Summer Driving Safety Tips.”
  • Toy merchant:”The 5 Laws of Pool Safety for Toddlers.”
  • Hiking and camping supply store: “20 Ways to Make Your Backcountry Adventure Safer.”