5 Content Marketing Suggestions

The U.S. presidential election, family-oriented observances, blogging, and even entrepreneurship are excellent topics to your business’s content advertising in November 2020.

Content marketing is the act of producing or curating content, publishing that content, and promoting it with the purpose of attracting, engaging, and retaining customers.

Using content this manner can assist search engine optimization, reduce a corporation’s dependence on marketing, and help establish direct connections with an audience of customers. What follows are five articles advertising ideas your company can use.

1. The Elephant (or Donkey) at the Room

The election will be top of mind for many American consumers.

Tuesday, November 3, 2020, is election day in america. American voters can cast a ballot for the office of the president. Tension and anticipation will probably be high.

While most, if not all, companies should keep away from partisan and vitriol content, it is still possible to create fascinating articles, videos, or podcasts associated with the election.

By way of instance, imagine you’re a rare or used book seller. You could create articles about:

  • “The 10 Best Selling Presidential Biographies,”
  • “5 Books You Must Read Before You Vote,”
  • “The Best 50 Presidential Campaign Zingers of All Time.”

For the last piece,”The Best 50 Presidential Campaign Zingers of Time,” you could include President Ronald Reagan’s 1980 campaign quip aimed at then-incumbent President Jimmy Carter:

“Recession is when your neighbor loses his job. Depression is when you lose yours. And recovery is when Jimmy Carter loses his.”

2. Family Reunion Planning Month

November is, among other things, family reunion planning month. The concept is that the preparation should begin in November to receive all of the brothers, sisters, aunts, uncles, and cousins arranged and in arrangement.

Maybe this tradition started because some people expect to bump into their extended network of relatives around Thanksgiving, which makes it somewhat easier to begin the reunion conversation.

Planning next year’s family reunion may be a positive experience for a number of your customers. Photo: Naassom Azevedo.

In the context of a worldwide pandemic, something such as family reunion planning may be a positive and optimistic action. It will focus planners on a future of family gatherings and a return to the pre-Covid norms. Who knows, perhaps, it is going to replace”doom scrolling” with hunting for reunion locations.

Your company might help. You could create content around family reunion planning or thoughts. Just like any suggestion on this list, be certain reunion planning is a relevant topic for your company and the business segment you serve.

Here are a couple of examples.

  • An internet outfitter selling camping or similar equipment could generate a list of the greatest national parks for hosting an outside family reunion.
  • A kitchen supply store might rate and review culinary tours in California based on how suitable they are for family reunions.
  • A swimsuit merchant could recommend several island locations for your family reunion.

3. National Entrepreneurship Month

“Entrepreneurs in the usa have lent their talents and passions to solving problems, generating growth and prosperity, and turning dreams into new products and services for individuals across our nation and around the world. Throughout National Entrepreneurship Month, we celebrate the entrepreneurs that serve their communities and bolster our economy. We pledge our support for them in their pursuit of their ideas and innovations of tomorrow,” stated President Barack Obama at 2016.

You could profile providers, telling their entrepreneurial narrative. Photo: Remy Gieling.

And last year, President Donald Trump said,”Throughout our story, the trailblazers who were willing to take great risks and chart new frontiers have changed the landscape of business, science, and engineering, often setting the global pace for prosperity and productivity. Their relentless pursuit of success has established new businesses, created countless jobs, and fueled a market that’s the envy of the world. Throughout National Entrepreneurship Month, we recognize the women and men who have turned their passion into innovation, and we vow to keep on fostering economic liberty, so the next generation of transformational entrepreneurs can unlock their full potential.”

For the company’s November content promotion, think about profiling the companies that supply your organization. By way of example, a merchant might feature two or three of its providers, telling the story of how the supplier began, the challenges that it faced, and how it overcame a number of the issues. You may include articles about how your providers managed shutdowns earlier this season.

4. NaBloPoMo

NaBloPoMo might be an opportunity to record or attribute influencers and bloggers. Photo: NeONBRAND.

National Blog Posting Month or NaBloPoMo, as it’s often called, is supposed to inspire bloggers. It’s typically”celebrated” by posting something every day for the whole month.

For your company’s November content promotion, you might take part in NaBloPoMo, publishing something every day. It might focus on bloggers and influencers from the industry your company serves.

In the latter instance, you can create”round-up” posts, like naming 15 websites your audience of potential customers may like best.

5. National Family Caregivers Month

The pandemic has been particularly tough for family caregivers. If, by way of instance, somebody cares for an elderly parent or a disabled child, that caregiver might have experienced less outside help due to the pandemic or might have had less access to supplies or products.

Several reports and studies support this theory, including:

Positive caregiver profiles might be a compelling topic for your company’s November 2020 content advertising. Photo: Nathan Anderson.

For your content promotion, look at profiling customers that are also family caregivers. Address the exceptional job they do despite the current challenges. Those clients may appreciate the recognition, and the people reading your articles will realize that your company cares enough about its customers to listen to.