Analyteq Oy joins the Solteq Family: Product replenishment analytics to help digital commerce solutions

Analyteq Oy joins the Solteq Family: Product replenishment analytics to help digital commerce solutions

Solteq’s announcement that it was purchasing a majority stake in Analyteq Oy drew immediate attention and reflections from employees. The intentions of the new owner were likely to be of concern to many as the acquisition caught everyone off guard. The transfer now seems very logical, after the dust has settled and the acquisition is confirmed.

Cross-pressure among traders

The retail sector has seen major changes over the past few years after a period of relative calm. One thing has remained constant throughout this period of transition – the customer experience. It doesn’t matter if you are talking about traditional shops or e-commerce solutions. It is crucial to invest in customer experience to build a long-lasting relationship with each customer and not just a temporary experiment to try our products or services.

Consumers are becoming more educated and more demanding, especially in the grocery industry. Diverse media outlets have begun a dialogue on the issues of waste management, food waste and operational ethics in the sector. We, the consumers, send a mixed message. We demand a flawless point-of-sale experience.

Supply chain improvement with real added value

Analyteq now steps on the bridge. We specialize in providing a demand-based replenishment service and developing supply chain management-related Web analytics.

We work in close cooperation with Helsinki-based software company Relex Oy, who have in recent years received a variety of international awards for their forecasting and portfolio management support systems. Analyteq’s versatility in utilisation and optimization of these systems within our clients’ operating environments is what makes us stand out.

Our pioneering and fruitful cooperation is illustrated by system and service entities. In these entities, clients can completely outsource replenishment of their products. This was previously a difficult area of operation. We were also able to automate the replenishment and sale of daily products in stores thanks to our collaboration. This has allowed us to reduce waste and improve the availability of products.

Customers get a greater overall benefit

Solteq’s arrival on the scene is an interesting development, if we look at all of the above. Practically, this means that we now have a wide range of experts in product and service portfolios at the same table. This will undoubtedly lead to more synergies for customers.

For example, we might envision seamless integration between ERP, cash and electronic-trade systems to support product management and replenishment. Service production is also available, which uses advanced analytics to optimize the supply chain. We can also offer logistics solutions in conjunction with Analyteq’s owner, Tuko Logistics. All of these solutions can be tailored to the customer’s specific operating environment, and are available as a service.

The sector is on the cusp of some exciting projects, and enthusiasm from all parties is evident.