Are Discounts not your thing? Cyber Monday: Alternatives

There are the daily tasks of running your business. You also have vacations to plan and other visitors. You are cleaning up and finishing household projects. You might not be thinking about the holiday sales season right now.

“Late November seems so distant. You might be asking, “Do I really need to plan for that?” Answer: The answer is yes, especially if you don’t believe that selling prices or discounts make sense for your company. It will take some time to come up with innovative ways to increase sales and attract customers. So start now.

It’s crucial: Hundreds and millions of people will shop online on Black Friday and Cyber Monday. This could translate into billions of dollars in sales.

Last year, in the middle of the pandemicgrowing at a faster rate than it has been since the 1980s. This happy news is combined with consumer excitement about normal life, it’s easy for us to see an even greater jump in this year.

It is important to plan for Cyber Monday and Black Friday. What if you are unable to offer deep discounts and sale prices in order to attract customers? There are other options.

Cyber Monday: How to get the best deal without any discounts

First, why not simply have a traditional sale?

There are many businesses and stores that offer major discounts. Your 40% discount deal could be overlooked during the holiday season. It is more difficult than ever to find a way to inspire potential customers.

Discount sales are not appropriate for all businesses. Some stores emphasize the importance of not discounting high-end merchandise. Smaller stores have often tight margins, and can only discount five to ten percent. This makes it difficult for them to compete with larger shops.

Other organizations may offer services or products at a fixed price, but this is not necessarily a bad thing. If you are selling $10 gift certificates to raise money for climate change efforts, it doesn’t make sense to reduce the price to $5. You’ll have to come up with a better way to sweeten the pot.

These are other options if you’re struggling to be noticed or if it doesn’t make financial sense to hold a “mega-sale” for your company.

Learn more:

1. Give a portion of your profits to charity

Studies have shown that 86% Americans prefer companies that are caring and responsible, and who give back to good causes. Increasing customer loyalty can be achieved by collecting donations at checkout. Consider these charities when deciding which charities you want to support:

  • Be in alignment with your customers‘ values
  • Attract the largest range of customers
  • Are you in your local area?
  • These are related to your passions

This can be done in many ways. Customers may choose to donate specific products or a percentage of their total purchase. You might also donate a book every time someone purchases one of your books.

Customers should be informed about who and why you are donating.

2. Free eBook Download with Purchase

Consider information that is valuable to your customers, and make an eBook. This process can be automated with the free gifts for Woocommerceextension. You can also set up an email welcome with a tool such as MailPoet that will send the book to your customers via email.

Are you unsure what to make? Consider the most common questions your customers may ask. What information can you share about them? You might, for example, write a guide on how to choose the best coffee bean grind for each coffee maker. You could also include an eBook on how to prevent mosquitoes getting in if you provide pest control services.

3. Shipping options available for upgrade

36% of online customers drop their orders because they don’t want to pay shipping. This means that free shipping can be a great way to increase Black Friday and Cyber Monday sales. Free shipping could be offered for all orders or orders exceeding a certain amount. You can also upgrade customers to expedited shipping for an additional fee.

Photo © https://megafitmeals.com/

However, it doesn’t matter what you do, ensure that your customers are aware of the information. Megafit Meals places a notice at the header. It’s visible on all pages immediately.

4. Get started with a complimentary consultation

Free consultations are a great way to introduce your service to customers. This allows you to establish a relationship with your customers and build trust.

Be specific about the benefits of the consultation. Perhaps you could say, “We’ll give you a 30-minute consultation in which one of our experts will evaluate your marketing needs and offer suggestions.”

5. Get an additional night for free

Hotels and campgrounds are filling up quickly because people want to go. How can you stop these campsites and beds from becoming empty after the rush?

Even if you don’t sell physical goods, that doesn’t mean you can’t take advantage of Cyber Monday and Black Friday. You can offer an extra night of stay free of charge.

You can add an additional night to a booking by using the WooCommerce Bookings extension.

6. Limited edition products available

The feeling of exclusivity is a great thing. The rarer and more desirable products are, the more customers will value them. This idea can be made even more appealing by offering limited-edition products for Cyber Monday and Black Friday.

You might, for example, release a T-shirt design or behind-the scenes video. No matter what product you choose, make sure to highlight the short-term availability of the item on the product page. This will help establish that there is no way you are missing out.

7. Gift a bonus, free gift

Free gifts are a great way to get rid of inventory and to add value to your purchases. Are there extra products you are discontinuing? As a bonus, give them away to anyone who buys on Cyber Monday. You could offer samples of your soaps, bath salts or seasonings. These are great for encouraging future sales.

Consider small, personalized gifts such as stickers, hot sauces and water bottles. These are fun additions that customers will remember your company each time they use them.

You can offer gifts to customers using the free WooCommerce extension.

  1. Send them manually
  2. Automatically add them to your cart
  3. Customers can choose from a variety of gifts when they go to the cart page
  4. Offers: “Buy one, get one”

Consider which one is most appropriate for your situation and customers.

8. Every purchase helps you plant a tree

79% customers favor companies that care about the environment. And environmentally-friendly products, services, and facilities are just one, simple way to show that you care for your community and the people who live in it.

Consider donating to a local group that plants trees during your Black Friday/Cyber Tuesday sale. You can also extend the same principle to other green initiatives such as river or beach cleanup.

This season, be unique

There are many ways you can get involved, even if your store isn’t able to offer Cyber Monday or Black Friday discounts. This is the best time to get creative and think about what your customers are looking for.