About Micheal

AuCarReview brings its readers, one source of useful information for their next new vehicle purchase. We treat every model range independently and understand that not all cars are built for the racetrack and not all cars are built for the school run. Gitenberg applies an unbiased view when compiling reviews for its readers, providing key information and opinions to help make that next new car purchase a lot easier. If you'd like to buy a car, visit here

What eCommerce News Made the Headlines in January 2021?

Watch a new video in our monthly series — Magento News Digest — to stay abreast of what’s happening in eCommerce at the start of 2021.

 

 

Alibaba Nationalization

News around Alibaba and the mysterious disappearance of Jack Ma are causing disruption in the eCommerce industry. What will happen if China nationalizes Alibaba, and should merchants start to worry now? Learn the answers in the video.

Growth in Product Returns

Lockdowns forced customers to move online. With the growth of online sales, we can witness another trend – an increasing number of product returns. Customers are returning so many products it’s starting to hurt even Amazon and Walmart. Companies are using different tactics to address this issue.

Big Brother Against Apple

Apple continues to move forward with its initiatives associated with users’ privacy. With the release of the latest iOS updates, the company took its efforts a step further. However, the company doesn’t plan to stop and is planning more changes for the future.

Magento News

Magento strives to provide the best experience through its Magento marketplace. Developers of extensions won’t be able to sell modules that don’t support the latest Magento versions.

Source : https://www.gomage.com/blog/big-news-alibaba-crackdown-update-from-apple-magento/

How to Avoid These 11 Mistakes Ecommerce Brands Make

Your new company has a great idea and a great product. All signs point to it becoming a successful venture. Everyone is thrilled when you present your project to investors.

What could go wrong? The harsh reality of Ecommerce is that getting your product to market and making profits is not an easy task, even if you raise funding.

Many emerging ecommerce brands may struggle in the first year.

This list is designed to help you learn from the mistakes of others so you don’t have too many to remember.

11 Mistakes – Emerging Ecommerce Brands Make

1. Listening only to your coworkers and friends.

You’ll be shocked if you think your direction is great because everyone says it’s great. This isn’t an ego trip. It’s a brand strategy. Either it connects with consumers, or it doesn’t.

Engaging with people who can offer an outside view of the same issues you face every day is sometimes the best way to go. Accept humility and seek out feedback from others to help you see beyond your own blind spots and biases.

2. Listening to your team.

Your team has worked with you for a long time and may have a better understanding of your company than you. Listening to your team when they have ideas or suggestions about how you can execute your brand strategy in different ways is important, especially if they come from an outside perspective.

Because they aren’t as emotionally attached to the brand, they can offer more objective opinions on your ideas and how to execute them. Your employees are on the frontlines of customer service, getting feedback and understanding customers’ needs and wants.

You should give feedback if they feel something will resonate with the public in a way that you don’t. These people are often overlooked and underutilized. Make sure you listen to them as much possible.

3. Not defining your audience.

A brand strategy that is specific works best. You may find your product suitable for many consumers or you may prefer it for a niche or industry. Your brand should be able to identify the right demographics and address their emotional needs when selling products.

Your brand should convey the right emotion no matter what product you sell. Because buying is an emotional act. Your brand will become visceral and meaningful if you spend time understanding the sensitivities of your target consumers.

This could include hiring diverse employees, organizing focus groups, or speaking with industry professionals. This means that your brand must be able to communicate with consumers via phone, email and social media.

4. We are unable to identify the benefits of your products.

Many new brands make the rookie error of focusing only on the benefits of their products.

The old sales saying goes that “features sell, benefits sell”, but it is important that your brand emphasize how your products will benefit people’s lives.

Although it may sound lofty, this is actually not true. It’s not. The first rule in marketing is to answer the question, “What does this have with me?” If you can do that, your brand will become viable and sustainable.

5. Do not make brand promises.

Now it’s time for some promises, after you have stated the benefits. If you don’t offer product guarantees, this isn’t about providing them as a policy. This is more about how your brand communicates the services you will offer.

While everyone says that their customer service is excellent, what can you guarantee in terms of exceptional customer service? What are consumers entitled to in terms of shipping? What is it that your company culture can offer? These differences must be stated in a way that makes a solid promise. This will help people to talk positively about your company.

It doesn’t matter if you are an established ecommerce brand, or not. It is important to clearly state what your customers can expect from your business.

6. It is important to not match the look of the brand with the product.

It’s something we have seen many times. Bad branding can sometimes undermine the legitimacy of products. Bad branding can sometimes undermine the legitimacy of the products. The final step is to make sure that your products reach potential buyers by ensuring they are properly marketed.

A logo that you thought was cute may end up being difficult to read, causing confusion. You’ve lost the point if your branding fails to address the needs of consumers.

7. Don’t lose sight of the data.

You are a brand newer and you are only beginning to collect data from customers. This is the only type of data that really matters. You shouldn’t panic if you first see something that worries you.

You and what you offer will not be loved by everyone. Your audience is already defined, but your customer base will further define it.

Your campaigns will become more accurate as the data comes in. Negative reviews shouldn’t discourage you. Negative reviews are a part of every brand. You need to accept it and learn from it.

8. Everything is possible when you think with data.

Excel spreadsheet data will not inspire you. Your brand strategy can only be as creative as those who are leading it. While you can always A/B-test ideas, both “A” or “B” may be bad ideas. While you can be confident that the most tested version of a product is the best, good branding relies on being uncomfortable.

Don’t let data become complacent. Otherwise, your brand will be lifeless and boring.

9. Do not think about the future.

Although you should be focused on the past, it is important to consider where your brand is heading and what it will look like once it does.

This is important for two reasons. Your company culture should grow along with your revenue. It doesn’t matter if your customer service speaks to customers in a different way or listens to them, nothing can remain stagnant.

You must, however, be mindful of your long-term strategic plan. While you may have some great ideas about where the brand should go, they might not be practical right now. Instead of just ignoring them, spend some time thinking about how you can get there.

Your brand strategy will not be able to take you where you are now and where you want it to go.

10. Too much focus on the future.

There is a pull to focus on the future while staying grounded in the present. Your brand must be seen as an asset that can grow and generate revenue. However, you cannot forget where you came from.

If things go well, the personality of the company will determine how long it lasts. This means that you should spend time on your elevator pitch, brand story, and how you talk about yourself even if you aren’t in front of customers yet.

11. Try to do everything by yourself

Although you may be the founder of the business or its CEO, it is not possible to run it on your own. This is crucial for any company’s growth, but it’s especially important when you have a new brand. No matter your stage of development, there are many people who can offer advice.

You don’t want to do it all alone. Otherwise, you could lose your ideas. Your team can help you keep honest information about the effectiveness of your brand strategy. They will help you make sure that all decisions remain aligned if they agree with the direction of your company.

In the beginning stages of your journey, a little extra support can go a long ways.

The Final Word

These 11 mistakes can be avoided and the advice given here will help to avoid falling into the traps that emerging brands often fall into.

You should never lose your enthusiasm. Your brand will have the right environment to succeed if you combine optimism with practicality. Your brand is an evolving, living entity that must adapt to the changing world.

All of your hard work will go naught if it goes to rot before it is time.

source https://www.bigcommerce.com/blog/emerging-brand-mistakes-eystudios/#the-final-word

The New Magento 2.4.4 Is Coming – What Will It Bring?

Adobe is nearing the end of beta-testing Magento 2.4.4 and will release it publicly on March 8. It is a minor update to Magento 2.4.3 but it can still be considered a major update.

The new Magento includes backward-incompatible changes and brings a lot of significant changes and additions. Support for PHP 8.1, the latest versions of ElasticSearch and jQuery, as well as MySQL, are just a few of the many features.

Adobe Commerce stores can now test the Magento 2.4.4 beta version by joining the Adobe Commerce Beta Program. Since the beta versions of the new Magento versions will not be available for stores using Magento Open Source edition, they will need to wait until the general release.

So that you are able to see what Magento 2.4.4 is all about, we have created a summary.

 

Support for PHP 8.1

Adobe has updated the Magento release cycle to match the PHP version end of life, as this component is critical for the e-commerce platform.

Magento 2.4.4 will be released in March. This marks the end of PHP 7.4 and the beginning of PHP 8. While Adobe is currently testing Magento 2.4.4 beta against PHP 8.0 PHP 8.0, the new Magento e-commerce platform supports PHP 8.1.

Magento 2.4.4 will no longer support PHP 7.3.

Despite the fact that Magento 2.4.4 can be upgraded to using PHP 7.4, Adobe claims only full functional support for PHP 8.1.

PHP 8.1 is a major update to this language and brings many new features. These include enums and readonly properties, explicit Octal Nural Notation, first-class syntax, fibers, pure intersect types, never return types, and final class constants.

This is not to mention the performance gains. Symfony Demo now has PHP 8.1 at 23.0% faster speed. You can read more at the official PHP8.1 release page.

Preliminary performance tests on Magento 7.4 and 8.1 have shown that the latter speeds up the store’s operation. Performance figures for a Magento setup will vary due to multiple factors such as server CPU, architecture (x86/ARM), host environment, installed extensions and Cron jobs.

OpenSearch support now available

Adobe now supports an additional in-store search engine Stores can also use OpenSearch in addition to Elasticsearch.

To mitigate the Log4j vulnerability , it is recommended that a store continue to use Elasticsearch 7.16.x

Note: Adobe Commerce 2.4.4 Cloud users will need to switch from Elasticsearch into OpenSearch

Vendor Bundled Extensions decoupled

Previous versions of Magento came with a list 3rd party extensions and third-party modules.

Adobe has removed almost all third-party extensions from its Magento core set with the new version of its online store platform. Adobe Commerce 2.4.4 has only left the Braintree extension out of the list.

Extensions that are removed from the Vendor Bundled Extension List will be available for optional downloading from a Magento Marketplace.

Software components updated

Adobe Commerce 2.4.4 beta4 contains the following software updates.

  • All dependencies and project libraries are compatible with PHP 8.
  • Support for ElasticSearch 7.16.1 & OpenSearch 1.1 has been added.
  • Version 1.13.0 of jquery-ui was released.
  • Deprecated in the jQuery 3.6.x methodologies have been removed.
  • jquery.tabs has been updated to the most recent version.

Incompatibility

Third-party modules may be affected by backward incompatible Magento changes. They should function in a different way. If these extensions are required, check your installed extensions.

The following changes are backward-incompatible in Magento 2.4.4:

Check cart load

The Stock Options section of Magento 2.4.4. now offers an Enable Inventory Check On Load option. It is enabled by default and controls inventory checks when products are loaded into shopping carts.

If the cart contains multiple products, disabling the inventory check can speed up checkout. Disabling this option can lead to errors. A customer might receive the message “Unable to place an Order: There are no Source Items with the In Stock Status.”

TinyMCE

Three major changes have been made to the Tiny MCE Magento embedded content editor.

  • Name changed to tinymce4. The editor may become unavailable from the admin panel, which can cause the Magento Page Builder extension to be broken. This can happen if the store uses TinyMCE with tinymce4 as an alias in requirejs, or if the Page Builder JavaScript File was renamed elsewhere than PageBuilder’s di.xml.
  • TinyMCE MFTF test have been refactored. If the store uses elements (selectors), from duplicated sections, it is affected. TinyMCE core tests have been extended to address this issue.
  • Refactored TinyMCE4 MTFTF tests. If the store uses or extends TinyMCE4’s MFTF test, it can be affected.

Libraries updated and removed

Magento 2.4.4 offers many other enhancements, in addition to the upgrade to PHP 8.1. These are other important updates:

  • Updated RequireJS to Version 2.3.6
  • Endroid/qr code updated to the most recent version
  • PHP Unit 9.5
  • TinyMCE 5
  • JavaScript libraries updated:
    • script.aculo.us
    • Chart.js
    • moment.js
    • moment-timezone-with-data.js
    • matchMedia.js
    • underscore.js
    • PrototypeJS
  • JavaScript libraries removed
    • es6-collections.js
    • MutationObserver.js
    • Modernizr
    • FormData.js

GraphQL errors fixed

Adobe promises to fix GraphQL problems in Magento 2.4.4. These are the most important bugs that will be fixed in this version.

  • GraphQL returns configurable child products even though they are disabled at the site level. The MDVA-39935 patch is compatible with Magento 2.4.1-2.4.3.
  • GraphQL sorting using DESC/ASC might not work for products of equal price or relevance. The MDVA-40120 patch is also available for Magento 2.4.1-p1.
  • Hidden categories using a GraphQL queries for a B2B share catalog feature is not possible. All stores using Adobe before Magento 2.4.4 will need to request a patch separately.
  • GraphQL cannot add a configurable product into the cart if the store ID is different from the website ID. Patch MDVA-37779 works with 2.4.2-p1.
  • GraphQL error in setting shipping address for carts that have an empty phone number. The MDVA-39521 patch for Magento 2.4.0-2.4.3 is now available.
  • GraphQL queries return products that are not part of a shared catalogue. The patch MDVA-37748 can be downloaded for 2.4.2 – 2.4.2-p2.

Summary

Magento 2.4.4 will bring many improvements to security and performance for online shops. This platform will be available for public download on March 8, 2022. Now is the time to prepare your online store for its transition.

Protect your Magento-based business while ensuring that customers have a seamless shopping experience.

source https://mirasvit.com/blog/magento-2-4-4.html

How can I check Magento store security free of charge? Use online malware scanners

Security specialists register over 450 000 new malicious each day. The rapid advancement in malware and software platforms could lead to situations where even the best scanners may miss some infections.

Magento offers an online malware scanner Adobe Security Scan for free. This scan monitors for up 9000 threats and is among the best in its category. A second opinion scanner is a great way to increase the security of your store. This provides a second line defense for your store.

A secondary scanner can also provide additional information about the security of your store. Your store might be free from malware, but still be listed on spam or search engine blacklists.

Due to the expiration date for Magento 1, Magento 1 store owners should use additional security scanners regularly.

To learn more about the additional malware scanners that you can use in order to obtain a second opinion on your Magento 2 store, read the article below.

 

What makes a second opinion scanner so beneficial?

A software solution cannot detect all malware threats. Even the most advanced scanners can detect malware threats at up to 96.3% online.

This is easily shown with VirusTotal – a service which allows you to check URLs and files for malware using multiple antimalware tools at once.

Many antimalware products are still unable to detect a well-known Javascript malware sample that was discovered in 2017. The 27 of 56 software security programs detected the sample.

 

The detection rate drops drastically when the exact malware sample embedded in a website.

 

This is a common false detection scenario. A malicious website installed with a graphic of the Magento logo was found to be malware.

 

It’s becoming clear that one malware scanner is not enough. Therefore, it’s a good practice to have another assessment malware scanner for your website. It is a good idea to keep it running so you can identify any malware that your current protection solution might have missed.

Sucuri SiteCheck

Sucuri is a trusted provider of security services on sites across different platforms including Magento. It provides customers with cloud-based tools to complete site security overhauls. This includes execution improvement with a CDN, mitigation of cyberassaults via software exploits, DDoS, and other basic tools.

Magento store owners have the opportunity to receive a free malware scanner and security check tool. It offers several important checks:

  • Malware and infection. This allows you to identify malicious code and tainted files by inspecting the Magento site source code.
  • Check the Magento blacklist status. Sites infected with malware are added to blacklists. These lists are maintained by security teams at Google Safe Browsing and McAfee as well as McAfee, McAfee and ESET. Opera and other list providers also maintain them. Even after the malware has been removed, a site can still be blacklisted. Blacklisting can have a negative effect on SEO and organic store traffic.
  • Be wary of out-of-date software components. Magento updates are regularly released. It is the responsibility of the site owner to keep track and install them. You can identify if your Magento site uses an outdated version of CMS/modules.
  • Magento security problems can be distinguished. Verify that your Magento site is free from security problems and misconfigurations.

 

Sucuri identifies potential dangers by analyzing the site’s scan results. The site owner is not left with a list of vulnerabilities, but Sucuri provides concrete suggestions for mitigation. It’s an easy-to use tool that provides a second opinion about a site’s security.

This developer offers Unmask Parasites service that can enhance Sucuri SiteCheck results. This tool helps you find illegal content hidden within website pages. This could include hidden spam links.

 

Site Security Scan by Foregenix

Foregenix Website Safety Scan another site-checking tool, which does not require additional software or access to private files. This tool scans for vulnerabilities in publicly accessible data on websites. It checks sites for security vulnerabilities and provides a total risk score. This gives a quick overview of site security.

 

This tool currently serves more than 300,000 Magento merchants worldwide. WebScan searches:

  • Website malware, including card skimmers, is embedded in the site.
  • Analyse and updates of the Magento platform
  • SSL Issues can be checked.

MageReport

MageReport , one of the most popular online scanners for Magento, is MageReport . The free version scans for security vulnerabilities.

 

Here is a list of vulnerabilities that have been identified:

  • Installed Magento security patches This allows you to check if your Magento store has installed the most recent Adobe patch.
  • Exposure to the admin panel, and Magento API.
  • Web forms vulnerabilities that allow remote code execution (RCE).
  • Visbot Magento malware. It is a Magento-specific skimming malware. It is a skimming malware that can be installed on a compromised server and captures visitor data. This happens by intercepting POST requests to it.
  • Brute force and ransomware attack

MageReport does more than just check the Magento core for vulnerabilities. It also analyses popular third-party extensions.

MageReport gives detailed information about how to fix weaknesses and who to call for assistance. The tool will show general information about the store if it is protected against a particular vulnerability.

Quterra

Quttera scans websites for malicious scripts and files. It was also designed to detect malware hiding on websites and in legitimate content.

 

URL scanning allows you to download all web content available to the Quttera server. HTML pages, JavaScript scripts and images up to 20 MB are scanned.

A detailed threat breakdown will be provided for each page in the malware assessment. A detailed report will be provided on:

  • List of external links, blacklisted and all.
  • Blacklisted and malicious iframes
  • Blacklisted links are also included in the list of domains/hosts that have been referenced.

This tool is distinguished by its informative output. It clearly explains why certain records were deemed threatening.

SiteGuarding

SiteGaurding a free malware scanner is ideal for checking for sites that are on spam and global blacklists. It includes a list of several dozen blacklist providers.

 

The report still gives a basic overview of the software components that your site uses. It also provides information about the web-server and version of the CMS used by your store. You also get HTML, CSS and JavaScript analysis.

 

SiteGaurding’s free report does not provide details about the malware names or locations that were found on your server.

Additional security tools

You can also use online scanners if you don’t need a complete scan of Magento.

Mage Scan

Local Mage Scan is a good option for intranet and dev sites that don’t have access to online site scanners. This tool is required to be installed on your server in order to scan Magento for vulnerabilities.

Google Safe Browsing

Google Safe Browsing helps you identify malware and suspicious links on websites.

 

This tool can be used as the first one if you notice a drop in organic visitors. This is because web-browsers can use data from Google Safe Browsing to block access to the site and display the alert message to visitors. To continue loading the site, which has been marked as unsafe by this tool, the visitor must explicitly click a button.

Astra Magento Malware Scanner

If you are looking for maximum simplicity, the Magento Malware Scanning tool by Astra is what you need.

 

The report includes more than 60 blacklists, over 140 security tests and SEO spam. While other online scanners may fill out reports with irrelevant data, such as the IP address of the server or the country it is located, the Astra scanner simply answers that the server is clean.

Summary

Remote online scanners cannot detect all malware as they only work with files your Magento store makes public. All the scanners are free and offer very basic functionality. But, regular security checks using this tool can help increase your website’s protection.

These scanners give site owners an extra level of protection against malware, platform weaknesses, or other security threats that could harm your server.

These online scanners can be used in conjunction with the Security Scan tool, which was specifically designed by Adobe for Magento. It’s also free. You can also read the step by-step guide to learn how to use it.

source https://mirasvit.com/blog/protect-magento-with-online-malware-scanners.html

The Guide to Finding Magento Developers: Salaries & Best Places

According to indeed.com the average Magento developer’s hourly rate in the US is $44.49. These figures are approximate and will vary depending on the specialist’s experience, seniority, location, and other factors.

If you are looking for a top-quality product, however, don’t expect to pay low prices.

We’ll be covering the following points in this blog post:

  • Here is a list of Magento developers who are available to help you with your eCommerce project.
  • Benefits and reasons to work with Magento eCommerce certified developers
  • There are many cooperation models you have the option to choose from
  • A market overview for Magento development
  • Hourly salary for Magento developer
  • Guidelines for finding a Magento developer

Are you ready? Continue reading.

What Magento Experts are You Looking for?

 

You need more than hiring Magento developers to deliver a large-scale Magento project for eCommerce businesses. A team of dedicated specialists is also required. This is a list with Magento experts that you can hire for your online shop:

  • eCommerce web design to create the visual elements of your online shop. Web designers design the layout and appearance of the website. They also choose the elements that will be displayed on the page, and how customers interact with it.
  • Front-end Magento 2 Developer to make your online store visible and attractive on all devices. Front-end developers are responsible for accurately communicating the design and implementing user logic.
  • Backend Magento 2 developer for developing and maintaining the server side to your online store. This expert ensures that the site works and fulfills its purpose, while also ensuring security and reliability.
  • Quality Assurance Engineer To identify and fix any errors in the code and to prevent them from interfering with customer experience and website operation.
  • Project Manager to coordinate and prioritise team activities and assume responsibility for project goals.
  • Magento Architect can design your online store starting from the technical side. Magento Architect identifies the best solutions and Magento eCommerce developers bring that technical idea to life.

Magento Certifications and What They Mean

 

If you have any health concerns, it is a good idea to trust a trusted healthcare provider. Your business should be treated in the same way. It is not a good idea to trust the development of your online shop to people whose expertise you don’t know. You must be able to recognize the following types of Magento certifications from your chosen provider:

  • Adobe Certified Professional

A minimum of 0-12 month of experience and learning is required to become an Adobe Professional.

  • Adobe Certified Expert

At least one to three years’ experience is required for this certification. Adobe Certified Experts can manage complex projects on their own or mentor less-skilled developers.

  • Adobe Certified Master

Adobe Master certification requires at least 3 years experience in managing complex projects and mentoring others.

The following are the benefits of working with certified Magento developers:

  • Get guaranteed results. Magento specialists holding one of these certifications will build an eCommerce website that is both efficient and meets your business’s exact requirements.
  • They use the most effective Magento development practices. Working with certified developers will ensure that your code is compliant with the Magento standards and best practices. This will help to ensure the security, quality, and scalability of your online store.
  • They are experts in the platform. A certification exam is required to become a specialist in Magento. This means that a developer can use their knowledge to create a powerful, clean and fast website and address any urgent issues such as a site going down or bug.

They are always up-to-date on the latest Magento updates. Magento developers who are certified have access to the latest Magento features and updates. These features and updates are not available to non-partner development agencies or the general public. Developers already know how to use new features when they roll out.

Looking to work with developers who have worked on over 1000 successful projects?
Get in Touch with GoMage

Key Collaboration Models for Magento eCommerce Developers

 

There are three options available for you to choose from when it comes to staffing your eCommerce project.

  • A team of in-house developers
  • A development agency
  • Freelance Magento developers

Let’s look at these options, and compare the pros and cons so that you can decide which one best suits your needs.

Magento 2 developers in-house

In-house team cooperation means that you can hire developers to work on your long-term project at your company’s premises. This option requires that you pay developers a monthly salary and not an hourly rate while they work on your project.

Pros

This model allows you to take complete control of the project, and communicate with your team members daily to make sure everything runs smoothly. A dedicated team of people working on your project is a time saver. They can quickly solve problems and give updates.

Cons

It can be difficult to hire Magento developers as the majority of experienced professionals work in large development agencies. It will be expensive if you are able to attract a high-ranking specialist. You’ll also have to continue paying a monthly salary each member of your team, even if they have no work for you. You might not be able to assess the skills of a developer.

There are many unnecessary bureaucracy that can be a disadvantage to hiring an in-house staff. You will also need to cover overhead costs such as office rent, taxes on employment, and equipment purchases, among others.

Magento development company

If you are looking for a group of professionals with extensive experience in different industries, a development agency is the best option. This cooperation model allows you to have a team of professionals who can handle your project from start to finish.

Pros

Magento developers agencies employ credentialed Magento specialists. This means that they are well-versed in the latest Magento updates and can resolve any problems quickly. A project manager coordinates the work of each stage of your eCommerce project for development companies.

Magento development agencies are also great because they can help with your initial ideas and offer support and maintenance for your online store after the project is complete.

Focus on what you are good at and outsource the rest.
Peter Drucker, Management consultant and educator.

Cons

You should realize that you won’t be the only client if you decide to work with a development company. You can still get the same dedication and commitment as an in-house team if you work with professionals. You can still be involved in the project, even if you are working with an offshore Magento development company. You can stay connected with your team and discuss any tasks or ideas via online meetings.

Agencies are highly focused on working with clients to achieve the desired result in the shortest amount of time. This means that they charge a higher price for their services. This investment will ensure that you get the best result possible and win long-term.

Magento freelance developers

Freelancers, who are specialists working on a project-based basis, are self-employed. They are usually short-term specialists who work on a project basis and have fewer deliverables. Sometimes, freelance Magento developers need to be supervised and guided by clients.

Pros

Freelancers do not have overhead costs as development agencies do. Therefore, hourly rates for freelance developers are often low. You can also choose the most affordable Magento development service for your needs. You can lower your project budget by hiring freelancers from different places.

Cons

First, be aware that freelancers may not be your only client. Communication delays can result from this. Freelancers will not be as committed to your project as an in-house or outsource team.

They could ask for a prepayment and then disappear without providing any results. They can also start working on the project, but then simply give up and leave it to others. You’ll have to spend lots of time looking for a new provider. Low hourly rates for freelance developers are not a way to save money.

Working with freelance developers can pose security risks. They could intentionally or unintentionally disclose sensitive data to interested parties or use third-party code to speed up development. Working with Magento freelance developers is fraught with risks.

Below is an illustration that illustrates key differences among the three main models of cooperation.

 

The table shows that working with a Magento agency can bring you the greatest benefits. When making your decision, it is important to consider your specific business needs. The final development cost will depend on the type of cooperation you choose. The lowest rate won’t guarantee that you will get the desired result. A larger initial investment can lead to long-term savings and be more cost-effective.

Hourly Salary for Magento Developer

The hourly rate of a Magento developer’s salary varies depending on their skills, whereabouts, and certifications. Different websites offer different information about Magento eCommerce developers’ salaries. talent.com reports a developer’s hourly rate at $56.44 an hour. indeed.com, however, shows a developer’s hourly rate of $44.49 in the US. A highly skilled developer may charge $200 an hour.

Let’s take a look at the hourly salary of a Magento developer in the most popular areas.

You’ll pay three to four times more for Magento development services in the US and Canada than you would in Europe. These countries have hourly rates for freelance developers starting at $150, and climbing up to $200. The hourly rate in Europe will vary between $50 and $99, with the average price being between $50 and $99 The lowest hourly salary for Magento developers is in Asia, where it’s $15-40 per hour. Latin America, where you’ll get $25-50 per hour and South Africa, which will cost $20-40 per hour.

 

Hivemind study found that Magento is Europe’s leading eCommerce platform with a 24.6% market share. This means that Europe has a large pool of Magento experts . Many US-based Magento companies employ them to help with their eCommerce projects.

Apart from the lower salaries of Magento developers, there are many other benefits to working with an agency with European developers. These benefits are:

  1. There are no communication barriers. All European IT companies require at least a intermediate level of English proficiency for developers. This means that communication will be seamless.
  2. Magento experts with deep knowledge. They are able to deliver top-quality services.
  3. Favorable time differences. Communication will be faster because time zone differences aren’t as significant as in other countries.
  4. Low prices. You can have a guarantee without having to compromise the quality of your final product.

No cultural differences. You can eliminate the cultural gap by hiring European developers. This will make it easier to communicate with your business and improve the effectiveness of the work process.

Do you need a project estimate?
GoMage offers a free estimate for your Magento project.
Get in touch

Where can I find Magento 2 developers?

 

We’ve covered key factors when choosing Magento 2 developers. Now it’s time for us to give you a list of resources to help you find the right people to work on your eCommerce project. There are many options, including B2B rating sites like Clutch and GoodFirms. Wadline is another popular option. You can also find specialists through international freelance marketplaces such as Upwork or word-of mouth marketing. Let’s take a deeper look at each option.

Rating platforms for B2B

Such independent B2B rating platforms like Clutch, GoodFirms, Wadline, etc. A list of the top software companies with information about the company, its portfolio and verified customer reviews.

These platforms work in a similar way to professional social networks. Companies create their own profiles and include as much information as they can about themselves: year of establishment, location and number of employees. This information is then verified.

Upwork

Upwork is one the most used online job-search platforms. It provides contract protection for developers and clients, and it helps to build relationships. The platform will provide a list with developers that match your job description after you have submitted a job request. This platform is a very popular one for freelance Magento developers. There are many options.

Lastly, the basic membership plan does not require additional fees for posting jobs to search specialists. It is important to remember that the website charges an additional fee for any work done through its platform. This is particularly true when you start working relationships.

Word-of-mouth

The best way to find specialists for your project is word-of-mouth. Ask your friends and associates for recommendations on Magento developers and agencies. Trust is the most important thing.

Adobe Solution Partner Directory

We recommend you select a trusted Magento partner agency to ensure that you have the best possible development team for your eCommerce projects. Adobe Solution Partner Directory lists the top companies that can help clients create online stores using the Magento platform.

A Magento Solution Partner means that a company can be certain that its employees have the right skills and training to deliver a result that meets all your business requirements. GoMage, for example, is a Magento Solution Partner with more than 11 years of Magento experience and over 1000 successful eCommerce projects.

 

How to choose the best Magento developers

It can be difficult to find a Magento developer team that is reliable due to the many aspects you should consider when choosing a vendor. Your choice will impact how much time and money it takes to build an online store. Your choice will also have a long-term impact on your eCommerce project. This 3-step guide will help you choose the best Magento developers for your company.

  1. Identify your initial requirements to ensure that you get the results you want.
  2. Search for a reliable service provider by looking at the vendor’s portfolio, reviews, expertise, portfolio, and ratings on Clutch and GoodFirms.
  3. Sign an agreement and get started working with the Magento 2 development firm to propel your eCommerce business.
source source https://www.gomage.com/blog/magento-developers-salary/

What to look for when you extend Magento with custom code or an extension

The Magento platform’s flexibility and scalability are its strengths. You have two options for customizing the Magento platform: you can use community-developed extensions available on the Magento Marketplace or build your own modules. While the Magento Marketplace makes it easy to add new themes and features, a custom module approach may be necessary in order to realize a specific vision. To save time and money, many merchants opt for a hybrid approach. They customise pre-built extensions to help them make informed decisions when expanding their store’s capabilities beyond the box.

MAGENTO INSTALLATION

When adding an extension or custom feature to Magento, there are many things to consider. Maintenance and development efforts can reduce the upfront cost. These problems can be avoided or minimized by selecting the right module and following Magento best practices.

FINDING THE RIGHT MODULE

Finding an extension that fits your business needs exactly can be difficult and may introduce labour cost for discovery/exploration/analysis of modules in the ecosystem. Although the Magento Marketplace is the best place to search for extensions, it’s possible to make concessions to ensure that you get as many modules as possible to meet your goals. To achieve the desired result, you may need to customize it further after you have chosen a module. Magento 2 allows you to customize the platform in many ways.

CUSTOMIZATION

Is the extension you are considering doing everything you expected? This might be true for today but business requirements may change and the extension may need to be modified to meet new requirements. It may be a good idea to create a custom module. Magento 2 can be improved in many ways, most notably:

plugins This feature, also known as interceptors allows you to intercept most public functions, alter arguments, output or override internal logic.

Observers– This can be used to trigger specific code in response to an event. You can create your own events, in addition to many already built-in events.

Dependency injection – Allows overriding and extending classes – and many more.

These and other techniques allow you to directly control third-party and core platform behaviours in order to achieve desired results.

PLATFORM VERSION MODIFICATIONS

It is impossible to predict how long a provider of module support will be available or whether a module’s relevance will change as your integrations evolve. This is the reality of software updates. It is recommended that customizations be tested in an environment before they are implemented. This will ensure that there are no code conflicts and that the functionality or performance of the upgrade does not suffer. When deciding to integrate with a module provider, it is important to evaluate their longevity and ability to provide support over the long-term. Verified providers can be found on the Magento Marketplace.

QUALITY ASSURANCE AND TESTING

It is not enough to add the extension and call it a day. Are you aware of all possible scenarios? Magento 2 module installation is very simple. However, testing can be costly. It’s well worth it. Knowing the details of how a module works in edge conditions and with different configurations will help you debug any potential problems down the road.

SUPPORT

Once you have uploaded your extension, the vendor might release a newer version that includes bug fixes or additional features. You may choose to upgrade depending on your requirements. It is easy to upgrade to a newer version of a Magento module using the Magento Marketplace. To see the Module Update Guide, click here.

Magento extensions are an integral part of any implementation. Magento has many extensions that can be used to enhance your experience. You will have the best control over your customers’ shopping experience by being able to modify their behavior or create your own module.

source https://business.adobe.com/blog/basics/what-look-when-extending-magento-custom-code-or-extension

Magento 2 One-Step Checkout: Everything People Don’t Want to Tell You

You have to do your best to increase conversion rates when running a business. It’s great to have many customers visit your store, but that doesn’t mean anything if they don’t buy anything.

Checkout is what most influences buying decisions.

A report shows that 60% of online shoppers will abandon your online store if they don’t have enough money or are not ready to purchase.

To reduce cart abandonment rates, your checkout page must be easy to use and optimized. Magento 2 One-Step Checkout is the best option.

This article will cover everything you need to know to make your eCommerce website more successful with Magento 2.

Let’s go!

What is MAGENTO ONE STEP?

One-page checkout, also known as one-page checkout, is an eCommerce website design approach that combines the entire checkout process on one page.

One-step checkout aims to make the checkout process as simple and quick as possible.

PROS and CONS of ONE STEP CHECKOUT

We now have a better understanding of what one-step checkout is. Let’s find out its benefits and drawbacks.

PROS

Higher conversion rate

Research shows that eCommerce cart abandonment is most common due to a confusing checkout process. It is clear that simplifying checkout could help increase sales.

Getelastic conducted A/B testing to determine whether one-step checkout was better than the multi-step traditional checkout. One-page checkout was able to increase sales by around 22%.

Although the results may vary depending on the product or industry you are in, it will increase your sales by allowing customers to shop on one page.

Faster Processing

We as store owners must do our best to attract customers’ attention. But, customers can make a decision in a matter of seconds. When they check out, people tend to be impatient.

Customers will become frustrated if your checkout process is slow and lengthy. Speed is important. It is important to speed up the checkout process.

One-step checkout is half the time than multi-step checkout.

Stronger site performance

About 79% of all online orders were made using a mobile device in the second half 2020. Mobile eCommerce is growing rapidly, so it’s important to ensure your website is mobile-friendly.

It can take up to one minute for a webpage to load on a phone. Mobile shoppers may spend five minutes filling out multiple pages of checkout forms. Most buyers will abandon the checkout process, as you can see.

Magento 2 One-Step Checkout can reduce loading times and help you keep your customers happy.

Higher customer satisfaction

Your customers will be more satisfied with your site if they are more satisfied.

People like things they find convenient. It has proven to be a success. A growing number of large brands are opting for one-page checkout.

CONS

 

Long-scrolling

Your one-page checkout page should be kept short. If you have too many details, it can become a scrolling page.

Magento One Step checkout is best when there’s very little data. Your customers may become confused by the endless scrolling and abandon cart rates.

Hard for analytics

Analyzing is a critical skill for many store owners. It will be difficult if the entire checkout process is located on one page.

It is simple to track where customers leave when you use multi-page checkout.

A one-step checkout makes data analysis more complicated and less reliable.

It will be therefore difficult to determine the reasons for abandoning carts and make improvements.

Slow page loading

This might sound contradictory. Although Magento one-step checkout speeds up the checkout load time, it can take longer to load the one-page checkout.

It’s not a good idea to have too many information on one page. AJAX will make loading pages faster.

DEFAULT MAGENTO 2 IN ONE STEP CHECKOUT

 

Magneto supports you to create a one-page checkout by default. This will reduce the checkout process.

SET UP DEFAULT MAGENTO 2 ONE-PAGE CHECKOUT

You can enable Magento 2 one page checkout by going to StoreConfigurationSalesCheckout.

Expand the Checkout Option section, and then change the Enable Onepage Checkout to No.

Click Save Config.

Final, verify the results in the front store.

THE LIMITATION OF THE DEFAULT MAGENTO ONE-PAGE CHECKOUT

Although the Magento 2 default one-page checkout is simple to set up, there are still many drawbacks.

First, it’s a 2-step checkout process, even though it’s called the one-page checkout.

These two steps (Shipping & Review & Payments and Shipping) are both conditionally linked. Customers must complete all shipping information to access the Review & Payments section. Customers must go back and forth between these two steps to verify the details of their checkout.

The default Magento checkout is boring, which can cause cart abandonment.

The default Magento 2 one-step checkout does not allow you to create a new account at the checkout page.

The default Magento one-step checkout does not work well enough. To optimize their checkout pages, most Magento store owners have installed a one-step checkout module.

In the next section, we’ll show you the best Magento 2 one-step checkout extension.

BEST MAGENTO 2 ONE-STEP CHECKOUT SOLUTION

There are currently hundreds of Magento One Step Checkout extensions on the market.

We recommend that you choose the best module from them all:

MAGENTO 2 ONE-STEP CHECKOUT FEATURES

This extension allows for you to place all of the checkout blocks (shipping method, shipping address, payment method and order summary) on one page. To reduce loading time, you can put all the checkout blocks (shipping address, shipping method, payment method, order summary) on one page.

To make these checkout blocks more attractive and eye-catching, you can change the order and design of each one.

The autofill feature is also available in this module for a better customer experience.

It will automatically detect the customer’s address via Google API and then provide suggestions for shipping and billing information. It speeds up the checkout process and encourages customers to order.

Magento 2 One-Step Checkout supports the creation of new customer accounts via the checkout page.

Customers can edit the product quantity, select the delivery date and even leave a note.

The gift block is another amazing feature. Customers can request gift wrapping and send a message to the receiver by using this block.

The admin can show a discount code box in the backend to enable customers to enter the code.

The module also supports all four common payment options for Magento, including Authorize.net, Braintree and Credit Card. Customers have many payment options available to them to make their purchase.

Highlight Features:

  • Lightning setup with unlimited customization.
  • Elastic checkout with multiple addresses, and automatic GeoIP detection
  • Fully geared to RESTful API or GraphQL API.
  • Plug-n’-Play compatibility.
  • GEOIP, Checkout Custom Fields, Order Delivery, and Guest to Customers extensions work well.
  • Compatibility with most popular payment methods. Free support for highlight themes.
  • All Magento themes supported

CONFIGURE MAGENTO2 ONE STEP CHECKOUT EXTENSION

Go to StoreConfigurationOne Step Shop.

Next, in the Generalsection set Enable to Yes.

You can also allow customers to create an Account on the Checkout Page or to customize the Title and URL of the Checkout Page.

source https://bsscommerce.com/blog/all-about-magento-2-one-step-checkout/

What retailers need to know about Card-Not-Present transactions

Remote payments, also known as card-not-present (CNP), are made by credit cards. These payments are made remotely and don’t require you to swipe, insert, or tap the card at the payment terminal.

According to a 2021 study done by PULSE, remote purchases now account for one third of debit transactions. An active card can make 7.5 card-not present transactions per month.

Customers can make purchases online or by phone using CNP payments. They can also choose the time and place that is most convenient for them. Retailers have the opportunity to increase their sales and marketing channels.

Card-not-present payments have their benefits and disadvantages. This guide will help you make the most out of CNP payments at your store.

What is a “card-not-present” (CNP) transaction

When a card isn’t physically presented at the checkout, a card-not present (CNP) transaction occurs.

CNP transactions are when the card was not in direct contact with a payment terminal. The card was not swiped or inserted into a card reader with a chip card. It also wasn’t used for contactless payment using NFC or RFID technology.

Card-present transactions are transactions that involve this contact.

Card-not present transactions are online payments that are made via phone orders, online shopping and mail. These transactions also include the scenario where a merchant enters card details manually into the payment terminal, instead of scanning, inserting, tapping, or tapping the card.

Here are some examples of transactions that are not card-not present

These are some examples of CNP transactions:

  • Online orders. Customers add products to an online shopping basket and check out with their card details.
  • Order online and pick up in-store ( OPIS ) Similar to online orders except that the customer picks up the order rather than having it delivered.
  • Phone orders. The customer places an order by calling the sales agent and giving their credit card details.
  • Mail orders. Postal payments, such as when you order from a physical product catalogue.
  • Recurring payment. Customers sign up for recurring deliveries, such as a subscription box, or a product that they wish to replenish frequently, and their payment is made automatically using the payment card data stored by the retailer.
  • Invoice payments. An invoice is paid by a customer. It can be sent online using an online payment system.
  • Card-on-file payments. Customers can authorize merchants that they retain their credit card information to be used for future payments.

Card-not-present transactions

It is essential to ensure that card-not present transactions are processed correctly for your business and your customers’ safety and security.

Customer information is essential

 

When you are checking out, certain customer and credit card information will be required. These are:

  • Address for billing
  • Shipping address
  • Telephone number
  • Name of the cardholder (as it appears in the card)
  • Number of credit card
  • Expiration date for cards (monthly and annually)
  • Card security code (CSC), three- to four-digit code at the back of your card

This should be possible with your payment processing system. For a faster checkout and inventory reconciliation, it is a good idea to integrate payment processing with your point of sale system (POS).

CNP transactions at merchant rates

It is a fact that every card payment you receive from your customers incurs a fee.

This fee is slightly higher for card-not present transactions. CNP transactions are more vulnerable to fraud because you cannot validate the card or cardholder in person. You will pay an assessment, interchange and processing fee as well as the rate charged by your payment provider.

Transaction fees are usually structured like this:

[Percentage of transaction] + [fixed price per transaction]

2.9% + 30C/ . They may vary depending on the credit card company and payment processor.

Card-not-present transactions may result in a higher fee, a fixed cost or both. These are systems and protocols that protect your ecommerce transactions from fraudulent transactions.

PRO TIP Shopify payments are included in all Shopify POS plans. There is no setup or sign-up fee. You can control your cash flow and pay the same rate pre-negotiated for all credit cards starting at 2.4% + $0.00

Card-not-present fraud

Business owners are at risk of credit card fraud if they don’t physically inspect the card. Card-not-present fraud is an expensive issue for merchants–LexisNexis reported that every $1 of fraud cost US merchants $3.60 in 2021, up 15% from 2019.

Here are some facts about CNP fraud.

What is card-not present fraud?

Card-not present fraud is when fraudsters use another person’s card information to make a purchase online.

Fraud prevention processes are not in place. The person who commits fraud only needs to know a few details about the card like the card number and expiry date.

Card-not-present chargeback fraud

chargeback is when a customer disputes a transaction made with their credit card company, or the issuing bank.

Friendly fraud is also known by chargeback fraud. This is a scam where a customer claims that they received a defective product or no product. Instead of asking for a refund, the merchant will charge them back.

Prevention of card-not present fraud and chargeback fraud

  • PCI Compliance
  • Install an address verification system (AVS).
  • Verify card security codes
  • Create a customer bill statement
  • Make a clear exchange and return policy

Your responsibility is to ensure that your card-not present transactions are protected. These are some systems that you can use.

PCI compliance. PCI compliance is a standard of security for credit and debit card processing organizations. It includes areas such as monitoring a secure network and protecting cardholder data. PCI compliant hosting and ecommerce software are required for your store.

Establish an address verification system (AVS). AVS verifies the billing address and ZIP codes of customers with credit card issuers by comparing the numeric portion. AVS will give a code to the merchant if there is a mismatch. AVS is worth the effort as unauthorized users are often unable to provide the correct billing address.

Use card security codes . The three- to four-digit number found on the back of Mastercard, Visa and American Express cards is called a card security code (CSC). It is also called a CVC (card verification code), CVV (card verify value) or CVV2 (card verification number). The CSC can be used to verify that the customer has physical access to the card. Stolen credit card information should not contain CSC details.

Create a customer bill statement. You can customize the text on your customer’s credit cards bill. Add the name of your store to let your customer know what the charge is for. This will reduce confusion for customers when they review their bank statements or credit cards statements.

Outline clear exchange and return policy. Clear options and processes should be highlighted for customers who are unhappy with their purchase. You can return the product to receive a full refund, or exchange it for another color, size, etc. This will encourage customers to contact you instead of going through the dispute process with their card issuer.

PRO TIP Shopify payments are included in all Shopify POS Plans and come with Automatic Dispute Resolution which nearly doubles your chargeback dispute win rate.

CNP transactions can be accepted with confidence

Card-not present doesn’t need to be costly or stressful. You now have a better understanding of the different types of CNP fraud. Now you can protect yourself with PCI compliance, AVS authentication and CSC validation.

These systems will allow you to focus on other things and be assured that your card-not present transactions are being taken care of.

What is the best scenario? Having payment processing integrated into your POS system. Shopify PO protects your online transactions against fraud by offering built-in payment processing, PCI compliance and competitive credit card rates. Shopify stores all transactions and inventory information so that you can manage your entire business from one place.

source https://www.shopify.com/retail/card-not-present

How do you upgrade to Google Analytics 4

There are many how to blog posts available, so this won’t be the first. Instead of giving technical steps-by-step guidance, this will be a shared experience with GA4 implementation with Google Tag Manager (GTM). What to remember when activating the GA4 property.

You will also find how-to blog post links. These helped me set up GA4 and begin receiving valuable information about visitor activity. Now is the best time to get started with Google Tag Manager (GTM). You won’t have to include any additional code in your HTML header tag, which can negatively impact the performance of your websiteshop. GTM container code will be the only code you’ll see in your HTML.

How to configure GA4 correctly and what to do about Universal Analytics (UA/GA3) Do I need to replicate my tracking tags? What happens if I start from scratch? Professionals in the analytics industry have examined the pros and cons for GA4, and compared it to GA3. They also tested it. This blog post will provide more information about the differences and details between the GA properties. After configuring several GA4 property, after reading the blog posts that were helpful, and after listening carefully to the opinions of other experts on the topic at this year’s Messuresummit I will give you my opinion.

Why GA4 is essential

Google has announced that all standard properties and UA/GA3 properties will cease processing new hits as of July 1, 2023 . It will be the only property in Google Analytics. The earlier you begin to collect data and learn how to use it, the better.

The default property for creating a new GA4 property is currently the GA4 property. You can however open Universal Analytics (GA3) in an “advanced” mode. Click on the Setup Assistant if you already have the GA3 Property. Follow the instructions. There are many tutorials online that will show you step-by-step how to set up the GA4 property . I also recommend this GA4 setup tip.

How important are these basics when setting up GA4

Increase event data retention to fourteen months

Data retention defaults to being set at 2 months. It can be increased to maximum 14 months.

Activate the Internal Traffic data filter.

The Internal Traffic filter setup is another area where I’ve been remiss. It’s easy: click on Data Streams > Additional tagging settings > Define Internal Traffic > Create. Enter e.g. Your company IP address, as you don’t wish to include clicks in visitor analytics data. And voila! Your internal clicks continue appearing in GA4. Why? The reason is that the default does not activate the Internal Traffic option. The Data Filters must activate the Internal Traffic data filter. The default value is Testing.

 

You should verify that you only receive data for the hostname you wish to track.

Make sure you verify from which hostname GA4 is collecting data. It should be your webshop’s hostname. GA4 doesn’t have views options like GA3, where you can filter hostnames. GTM is the best way to filter hostnames in GA4. This step-by_step procedure is well described.

Enhance eCommerce Events in GA4.

GA4 now tracks some events automatically, such as page views, scrolls and outbound clicks, site search, file downloads, video engagements, site searches, site searches, site searches, and site searches. You can set enhanced eCommerce events such as product views, checkout options, and add to cart.

GA4’s event concept is slightly different from GA3, but you can still set up GA4 events with your existing enhanced eCommerce setup (precisely with your existing enhanced eCommerce data layer).

Google Analytics describes the structure and parameters of all events. The parameters for Enhanced eCommerce events differ from those in the GA3 enhanced eCommerce Data layer. You would normally need to contact a developer to update the key-value pairs of the Data Layer. You can instead use Simo Ahava’s custom variable template to convert enhanced eCommerce purchase data into the GA4 purchase data parameters. This guide will show you how to properly configure enhanced eCommerce events in GA4 using the GA3 enhanced eCommerce data layers on your webshop. This is a quick and temporary solution until you either get the matching data layer data for your GTM extension, or your developers set the GTM extensions data layers to comply with GA4. You will need a GTM extension compliant with GA4 after the depreciation in Universal Analytics. Inchoo has developed a GTM extension that is free to use and maintain for clients.

If this all sounds too technical for you or you don’t have enough time to set up the GA4 properties properly yourself, then you can assign it to someone who has done it before, like Inchoo. Contact us to discuss your tracking needs and assist you in achieving your business goals.

Source https://inchoo.net/online-marketing/upgrade-to-google-analytics-4/

What Instagram’s new Product Tag Feature Means For Your Brand

You’re probably an Instagram brand and you are familiar with the thrill of being tagged in a photo. The @ symbol, whether it’s a long-standing partner in influencer marketing or a new fan of your brand, represents your social Media Marketing Strategy taking shape and new eyes engaging with your work.

This simple tag will soon get an upgrade. Tags can link directly to product pages embedded into the shopping tab. This feature was only available to Creator and Business accounts, but it will soon be available to all US customers.

This change will allow more fans to express their love for certain products and drive sales. This is a huge deal for brands who want to promote their products. It also allows fans to connect with the most beloved items.

It was no surprise that Instagram selected Kulfi beauty to be the focus of the announcement. This is because beauty brands depend on Instagram to showcase everything, from packaging to swatches to full-face looks to packaging. Ask Leslie Valdivia co-founder of Vive Cosmetics.

She says, “Our community reviews and feedback are what really drives sales. So their posts and recommendations can go a long ways.” “It will be easier for other people to find the products that their family and friends recommend online by being able to tag products.

Everyone is now an influencer

Instagram could not say when this feature would be available in other markets. But, having US users be able to link products to Instagram could still have an impact on brands, particularly in the way they interact with influencers.

“From an influencer standpoint, working directly with brands, it’s really exciting being able to link directly to a product within the app–it means that the call to action will be that much clearer,” Ashley Buchanan (Senior Director of Product, influencer marketing agency , Obviously).

Vive Cosmetics’ Que Matte Lipstick in Amor Eterno could be posted by a fan or influencer. To purchase the product, anyone who views the post needs to click on the tag.

This post is on InstagramThis post was shared by Vive cosmetics(r), (@vivecosmetics).

Influencers can be a powerful marketing tool as they are able to showcase products in real-world contexts, such as clothing being worn or a beauty product being used. Customers can link directly to the product to find and purchase those products much quicker. Ashley believes it’s a win-win for influencers too because it keeps their fans on the platform and not sending them away to the app to search for the product.

Ashley adds that the move will allow more people to act as micro-influencers or influencers and direct their networks towards products.

These tags allow influencers to be linked to not only the brand but also a product that is relevant to their niche. An influencer might be a rosewater face mist ambassador, rather than being a social media ambassador for an organic skin-care brand.

Ashley states, “Being open to the idea that “everyone can influence” just means endless opportunity.”

A game changer for affiliate marketing

Another exciting possibility is that Instagram is simultaneously testing an affiliate program that uses product linking. Participants could be eligible for a kickback when customers shop using their product tags once this program is more widely available. This is a huge win for affiliate marketing, and an incentive for influencers working with brands.

This feature on Instagram will allow customers to earn rewards for sharing their love of brands and products.

“I believe that’s huge. Ashley says that being able to monetize linking products doesn’t mean you have to be part of any formalized program in order to make money. It also means that influencers are able to recommend products they like and go out of their way finding brands that appeal to them.

Leslie is also interested in affiliate opportunities, since Vive Cosmetics has an affiliate program.

Leslie states that she believes this feature will enable more customers to earn rewards for sharing brands and products they love with Instagram.

Product tagging can be a great tool!

All this is happening at a great moment, considering recent news that regular #hashtags have no impact on reach. Product tagging may have the same impact as hashtags.

Your followers may not be aware of these changes. It’s worth reaching out if you work with influencers who don’t have Creator accounts. If they do not, it might be worth encouraging product tagging or to adjust future contracts accordingly. Make sure you let your followers know that they have an easy way to support the products that they love.

source https://www.shopify.com/blog/instagram-product-tagging

High-tech digital trends in 2022

Your breakthroughs are welcome on the big stage

Adobe believes that innovation and boldness can lead to digital experiences that will transform the way customers interact with your business. The Experience Maker Awards this year offer you the opportunity to share your achievements with peers and industry leaders around the world.

The Adobe Experience Maker Awards honor individuals, teams, and companies that create the best customer experiences with Adobe Experience Cloud solutions.

We are excited to invite your digital transformations. This year’s Collaborator category celebrates work management transformations that result in high-performing cultures and great value for all parties.

Diversity is about the value of unique life experiences. We welcome applicants from all backgrounds and perspectives to apply between March 1 and April 15. Each category will be chosen by us in May. The winners will be announced in June.

Categories of global awards

These 13 categories honor the most outstanding Experience Makers from around the globe who have set the example for others.

The Advocate – This award is given to a company who has overcome a major customer experience problem by adopting a customer-first approach in digital transformation and elevating customer service to new heights.

The Ambassador – This award recognizes an individual that has gone above and beyond in sharing their expertise and thought leadership, and who is willing to help others succeed in their work management and customer experience transformation efforts.

The Analyzer – This award recognizes companies that have mastered data-driven decision making to optimize customer journeys and generate significant business impact through the use of real-time insight.

The Award for the Architect: This award recognizes companies that have unified their content strategy and marketing strategy in order to simplify the digital customer journey. It delivers relevant, personalized content to the right audience at a time and has proven to be a significant business success.

The Changemaker – This award recognizes individuals or companies that have innovated to engage customers and create experiences that make a tangible impact on the promotion of social or environmental good.

The Collaborator – This award recognizes companies that demonstrate the ability to plan and execute work management in order to create a high performing culture and provide exceptional value to all stakeholders.

 

THE ADOBE EXPERIENCE MAKINGER AWARDS

Game-changing customer experiences. Jaw-dropping digital transformations. These are the Adobe Experience Maker Awards. The bold are here

Learn more

The Disruptor – This award recognizes companies that have transformed commerce for both B2C customers and B2B customers through growth across multiple sales channels and brands.

The Engager is an award that recognizes companies that have transformed the way pipeline is built. This was achieved by nurturing and engaging customers at every stage of their customer journey, thereby achieving measurable growth along with sales.

The Illuminator – This award recognizes individuals, companies, and teams that have shown remarkable resilience and found ways to transform difficult situations into inspirational and extraordinary customer experiences.

The Magnifier – This award recognizes companies that have harnessed multiple solutions to deliver exceptional customer experiences and make measurable business impacts.

The Maverick is an award that recognizes individuals or companies who push the boundaries of innovation in customer service, work management, and commerce by bold, outside-of-the box thinking.

The Orchestrator – This award is given to a company that aligns customer journeys across multiple channels and geographies or platforms in order to provide the best customer experience via innovative advertising or marketing campaigns or commerce initiatives.

The Transformer – This award recognizes companies that have driven innovation across people and processes to create a game-changing customer experience. It also recognizes companies that have transformed work management to make significant improvements in their business results.

Regional award categories

These three categories are for Experience Makers who deliver exceptional experiences in each of these regions: Americas, Japan, Europe, Middle East, Africa, and Asia-Pacific.

The Experiencemaker Executive of the Year – This award recognizes visionary leaders who have driven digital transformation within their organizations and made significant improvements in customer experience to make a difference.

The Experiencemaker Team of the Year – This award recognizes teams or cross-functional teams that have worked together to overcome organizational challenges and deliver exceptional customer experiences.

The Experience Maker Award: This award honors an individual who uses their expertise and knowledge in marketing, advertising or commerce to create extraordinary customer experiences and make a significant business impact on their company and team.

source https://business.adobe.com/blog/the-latest/behold-the-bold-announcing-the-2022-adobe-experience-maker-awards

Wish Standards raises the bar for reward merchants

Amazon receives an average 5.2 billion visits each month. The hashtag #TikTokMadeMeBuyIt has over 346.5M views on TikTok. 75% of global shoppers have used a Google product within the last week to assist with their shopping.

These staggering stats show that digital channels are proving to be a great way for retailers to stay connected with their customers.

This is combined with the fact that shoppers spend an average of eight seconds per day looking at products online, making it more important than ever to make it easy for customers to shop.

Retail TouchPoints sat down with Sharon Gee, GM of Omnichannel at BigCommerce, to discuss the latest omnichannel trends and how merchants can offer seamless experiences across channels using BigCommerce.

Let’s take a look at some key points from their conversation.

Interview with Sharon Gee from BigCommerce

 

Retail TouchPoints: Which trend do you think was the most influential in 2021?

Sharon Gee: “In 2021 the ubiquitousness and need for an omnichannel strategy will be absolutely the biggest trend. Online shopping is the hottest trend, and merchants must have a plan for how to present their products wherever shoppers are.

RT: What trend do you think will be the most popular in 2022?

SG: “I believe we will see more social commerce.”

TikTok reached a billion users within two years. Facebook took around ten years to reach that point.

“We are also going to see the integration of ads, marketplace channels merging in order to create experiences that focus on delivering an omnichannel shopper experience.

“Shoppers want information about the product they are looking for. Is it in my area? What is the cost and when can I get it? They want that information regardless of whether they are browsing Instagram to shop or going directly to a retailer site to find out more about a product.

Shoppers desire seamless checkout with Amazon.

“So the rise in social commerce and the reduction in friction in the Omnichannel shopper experience I think are the most important trends and focus areas we’re seeing.”

RT: Which tech should retailers prioritize to ensure the best customer experience?

SG: All of these channels need product data. You won’t convert if you send the same product listing information across all your channels (Google, Facebook, TikTok, Amazon, and TikTok).

“The product attributes data are what’s required to make these channels display your products in search and marketing algorithms. To increase conversion .”

RT: Do you think there are any retail brands that offer the best customer experience?

SG: “We have Skullcandy, Solo Stove and BigCommerce brands that are leading in experience across Omnichannel — whether it’s exploring new channels and creating seamless experiences with our native integrations into Facebook or Instagram, or leveraging product data to surface it across a variety of channels that drive traffic to their direct-to consumers experiences.”

RT: What should BigCommerce expect in 2022?

SG: “We will continue to invest in being the world’s most trusted platform for omnichannel commerce.” We will continue to expand international and offer use cases that enable merchants to sell more everywhere em>, regardless of whether it’s B2C or B2B.

More Sales with Omnichannel Commerce

An omnichannel strategy is not a luxury, it’s essential for any ecommerce business.

BigCommerce lets you meet shoppers wherever they are on social media, marketplaces, and other advertising channels. All from your control panel. BigCommerce Channel Manager allows merchants to seamlessly integrate and leverage data across channels via listing partners such as Feedonomics.

source https://www.bigcommerce.com/blog/wish-standards/