Blog vs. Vlog: Which is better?

Vlogging and blogging are two popular ways to make money online. Which one is best for you? You need to know the differences between blogging and vlogging if you are unsure whether to start a blog or a vlog. To achieve great success, you’ll want to learn the best practices used by top bloggers and vloggers today.

What is a blog?

A blog, originally called a “weblog”, is a collection of content that has been created and published online. Although blogs are usually managed by individuals, they are popular on business websites as well. Bloggers are people who create blog posts.

Although there are many blogs that can be of general interest, the majority of blogs are targeted at a particular niche market, or group who have similar interests, needs, and wants. Blogs are not static documents. They are an ongoing communication channel that provides new and relevant content.

Blogs often contain dynamic links to other internet content. They may also have interactive or community engagement components, such as comments sections. While blogs started as simple text documents, today’s sophisticated blogs feature dynamic visuals or videos.

Esther and Jacob, bloggers at LocalAdventurer.com, generate over $20,000 per month blogging.
(Source: Localadventurer.com)

What is a Vlog?

A vlog (or video log) is the video equivalent to a blog. Vlogs are similar to blogs in that they target a specific audience with common interests and needs. Vlogs can and should include metadata text, but the star of any vlog is the person/people who are talking about it.

Vlogging has seen a boom in two ways. YouTube’s 2005 launch was the first. It is still the most used platform for vloggers. The second was the rise in popularity and use of smartphones, especially after smartphone video capabilities improved to the point that anyone can record high quality videos from anywhere.

Ryan Kaji of the Ryan’s World YouTube channel has earned $26 million as a vlogger making him the highest-paid vlogger to date. He started vlogging when he was three.

When you should blog vs when you should vlog

Vlogging and blogging are different in that the content creator uses video, as well as the location where it is hosted. Vlogging is a great option if you enjoy talking with people and are comfortable in front of the camera, but don’t necessarily plan to create a website. Blogging may be for you if you are a writer and want to build your own website.

Many people blog and vlog because they feel that video and text-based content allows them to reach the largest audience.

Blogging vs Vlogging Comparison

  Blogging Vlogging
Popularity There are 31.7 million U.S. bloggers1 and 77% read blogs2. Worldwide, there are 2 billion YouTube users and 5 billion videos viewed daily.
Is Editing Possible after Publishing? Yes You cannot, but you can reuse footage that has been previously recorded.
Content Hosting Costs Up to $29 per Month YouTube, Instagram (IGTV), Facebook and TikTok are free
Content Length Supported From short to long Video lengths are allowed to vary from short to long depending on the platform.
Equipment required A computer or smartphone, an internet connection and a blogging platform Smartphone with video capabilities, microphone and lighting equipment, internet connection, video editor software
Potential for Search Engine Optimization (SEO). Search engine optimization is simple for text-based content Optimizing video-based content can be more challenging
Popular Monetization Options Advertising, brand sponsorships and affiliate marketing. Product and service sales. Advertising, brand sponsorships and affiliate marketing. Product and service sales.
Demographics of Audience Varies by niche Variable depending on niche. In general, video is more popular than text-based material with audiences below 30.
Potential for earning $0 to six figures and more $0 to six figures and more

1Statista; 2OptinMonster; 3Statista

Another option to explore podcasts

It would be remiss of me to tell you that content development options are limited to blogs and vlogs. podcast is another popular way to connect and build an audience. Podcasts are typically audio-based but can be audio-plus-video-based. Podcasts are a great way to reach a large audience who prefer to listen on the go.

Use What Your Audience Prefers to
Blog Check out your content
A vlog Pay attention to your content
A podcast Listen to what you have to say

How to Start a Blog

There are many ways to start blogging. Blogs can be made on Facebook, Instagram and Tumblr. Blogs can also be published on other general publishing sites, such as Medium.

A self-hosted WordPress blog is a good choice if you want to make a living as a blogger. WordPress is the most flexible and popular blogging platform. You can even launch your WordPress blog using Bluehost, your web hosting provider, for as low $2.95 per month.

Visit Bluehost

Choose a Profitable Blogging Niche

There are many niches that you can choose from. However, some niches are more lucrative than others. You want to be successful as an entrepreneur by choosing a niche that is compatible with your skills and interests.

These are the top 11 blogging niches.

  1. Blogs for moms and parents
  2. Food and cooking blogs
  3. Lifestyle blogs
  4. Blogs for business
  5. Blogs about fitness and wellness
  6. Entertainment blogs
  7. Blogs about personal finance
  8. Hobby, craft, and DIY blogs
  9. Travel blogs
  10. Blogs about product reviews
  11. Fashion and beauty blogs

Cookie + Kate is an example of a popular food blog that also has active YouTube channel.
(Source: Cookieandkate.com)

Create Excellent Blog Content

The blog’s overall content strategy can have a significant impact on how successful it performs. It is important to write amazing content about topics that are highly sought-after. This is the key to blogging success. You can create a blog that is both successful and lasts the test of time by consistently creating high-quality content.

Blog content can be mostly text-based, which is quite common. Blogs that are well-respected tend to be more creative in how they present their content. They often include interactive quizzes, videos and high-impact graphics.

Repurposing blog content is a great way to get the most from your content development efforts. You can convert blog posts into scripts that you can use to create videos for your vlog.

How do bloggers make money?

Bloggers can make money in many ways. Your blog’s income will depend on your audience, the traffic to it, and the monetization strategies that you use.

These are the top ways that bloggers make money.

What is the Average Salary of Bloggers?

Bloggers who treat their blogs as a business and have a solid blog business plan will make more than those who treat them like hobbies. While some bloggers make very little, others are able to earn between $200 and $2,500 per month.

Bloggers can make five figures per month. Many bloggers have quit their 9-to-5 jobs to start successful blogs that let them work remotely. Although you may not make a lot of money blogging overnight, it is possible to make a living. Although it takes hard work to create a blog that is profitable, it is possible.

The Show Me the Yummy Food blog is an example of a six-figure-earning blog.
(Source: Showmetheyummy.com)

How to Start Vlogging

It is easy to get started as a YouTube vlogger by simply holding your phone in front of your face, pressing the record button and then uploading your video on YouTube or any other popular vlogging platform. The truth is that successful vloggers spend a lot more effort in creating shareable videos and coming up with their overall strategy for vlogging.

 

Tip How To Start a Vlog In 8 Steps for more information on how to launch your vlog

 

Choose Your Vlogging Platforms

Bloggers who are most successful usually build their blogs on the websites they own. Bloggers are not as successful as vloggers who post videos on sites that host them.

YouTube is the most popular platform for vloggers because of its large active user base. More than 30,000,000 YouTube channels are available with 15 million creators uploading over 80 million videos each month. Around 16,000 YouTube channels have over a million subscribers, which is a sign that many people are becoming vloggers.

Beauty vlogger Michelle’ Phan’s YouTube channel has nearly 9 million subscribers.
(Source: Youtube.com)

YouTube is the most popular place to vlog, but it’s not all that. You can vlog via IGTV on Instagram, which stands to represent Instagram TV. You can also vlog via Facebook’s live video option. Or, host videos on Facebook via Facebook View.

TikTok is the most popular and exciting trend in vlogging. It’s a video-sharing social network service. TikTok videos are only 15 seconds long. However, you can combine four 15-second videos for up to 60 seconds. TikTok’s most popular videos are fun and entertaining.

Ryan O’connell has millions of likes on TikTok for his roller-skating vlogs.
(Source: Tiktok.com)

Choose a Profitable Vlogging Niche

Vloggers and bloggers have a lot in common, but there are also some differences. Both blogs and vlogs are popular niches in beauty, fashion, finance, lifestyle, finance and travel. Vloggers also enjoy comedy, entertainment, and gaming.

The Markiplier YouTube channel has over 26 million subscribers and specializes in gaming and entertainment videos. (Source: Youtube.com)

Are You a Suitable Audience for a Person Under 30?

Vlogging is different from blogging in that the audience is older. Particularly millennials prefer video content to text-based content. Vlogging is a great option if your target audience is younger than 30.

60% of millennials are binge-watching videos on YouTube
(Source: Mediakix.com)

Create Excellent Vlog Content

Quality content is essential for bloggers and vloggers. However, the process of creating quality content is very different.

Make sure you have the right equipment for vlogging

Even newbie vloggers sometimes underestimate the importance of creating a shareworthy clip. It can be difficult to create the kind of videos that today’s viewers expect. However, a video that provides viewers with extreme value doesn’t necessarily have to be as polished and professional as a Hollywood production.

Here’s a list of common equipment used for vlogging.

  • A smartphone/camera with video capabilities
  • A microphone that captures your voice and doesn’t pick up background noise
  • A tripod is a sturdy support for your camera.
  • When the natural light is not sufficient, there are auxiliary lighting options
  • Teleprompter software can be downloaded to a tablet and laptop.
  • Professional backgrounds
  • Software for video editing such as iMovie or Windows Movie Maker or Filmora9

Show Charisma to the Camera

You’ll also need to improve your video delivery skills. It is not common for people to be charismatic on video. To be able to speak on video with flair and finesse, it may take some practice. You will be more engaging as a vlogger if you have more experience.

To save time and create content, you can create a Vlog script

While some vloggers seem to “wing it” when speaking on camera, others are skilled at creating the illusion that they’re speaking from a script. You can cut down on the time it takes to film your vlog as well as the time spent editing it. A script helps you to stay focused on what you want to show on your vlog and serves your audience better.

Example of a vlogger video shoot
(Source: Spectrum-Brand.com)

How do Vloggers make money?

Vloggers, for the most part, make money using the same monetization methods bloggers use. This includes advertising, affiliate marketing and selling all kinds of products and services.

YouTube content can be used to earn advertising revenue through Google AdSense . Vloggers are eligible for advertising income. To join YouTube’s AdSense program, you will need at least 1,000 subscribers.

Estimated Google AdSense earnings for a vlogger with 50,000 daily ad views on YouTube.
(Source: Influence Marketing Hub)

What is the Average Salary of Vloggers?

Because very few vloggers publish this information, it is difficult to determine what an average vlogger makes. Vlogger income can vary greatly, just like bloggers. I mean from $0 to millions.

YouTube vloggers get paid between $10 and $33 for every thousand views. Most successful vloggers diversify income streams by using sponsored videos or product sales to generate the majority of their income.

A recent YouTuber survey found that vloggers can earn $100 to $1,000 in sponsorship fees when they have videos with at least 10,000 views per month. Vloggers who have millions of views per month can make six- to seven-figures in sponsorship fees for one vlog post.

Alpha M., a men’s lifestyle vlogger, monetizes his video with product sponsorships. He has 6 million subscribers. Source: Youtube.com

Bottom line

Your personal preference for content development will determine whether you blog or vlog. Some people are naturally suited for video while others are natural writers. While you can make a living as a blogger or vlogger, it is possible to make more money by blogging and creating vlogs.