How to become a real estate agent

A real estate agent can be someone who is legally licensed to represent sellers and buyers in property transactions. Although the licensing requirements vary by state, all agents must comply with state requirements. You will need to pass the exam, take prelicensing classes and find a sponsoring agent before you can submit an application to the state’s real estate board.

These are the steps you need to take in order to become a real-estate agent.

1. Review Real Estate Requirements for Your State1. Review Real Estate Requirements for Your State

Before you register for classes or take the licensing exam, make sure to check your state’s requirements regarding real estate licensure. You can do this by visiting the website of your state’s realty commission and researching your state’s minimum licensing requirements. The following state-specific guides can help you navigate the licensing process:

Alabama Alaska Arizona Arkansas California
Colorado Connecticut Delaware Florida Georgia
Hawaii Idaho Illinois Indiana Iowa
Kansas Kentucky Louisiana Maine Maryland
Massachusetts Michigan Minnesota Mississippi Missouri
Montana Nebraska Nevada New Hampshire New Jersey
New Mexico New York North Carolina North Dakota Ohio
Oklahoma Oregon Pennsylvania Rhode Island South Carolina
South Dakota Tennessee Texas Utah Vermont
Virginia Washington Wisconsin Wyoming  

To be eligible to transact real estate within their states, applicants must be at least 18 years old, have US citizenship, complete coursework and pass a licensing exam. Some states have reciprocity agreements that allow you to do business with other states without the need for a secondary license.

Reciprocity laws permit licensed agents from one state to legally practice real estate in another without needing to satisfy additional licensing requirements. Our complete guide on real estate reciprocity.

2. Complete Real Estate Prelicensing Coursework

Once you’ve determined your state’s licensing requirements, you can visit the website of your state’s real estate commission to find out which prelicensing courses you need and whether you can take them online. Although not all states allow you to take your prelicensing courses online, most do. This makes it an attractive option for people who prefer the convenience of internet-based learning and the flexibility that comes with self-paced instruction.

Find out more about the top online real estate schools, and how they compare to each other. Once you have found the right online school for your needs, sign up through their website to complete the course requirements and exams. Each school will give you proof of your coursework completion that you can attach to your license application.

To find the best school for you, take our quiz:

Which Real Estate School is Right for You?

We’ll match you with the right product for your business by asking you some questions.

Question 1

Which is your main reason for pursuing a real estate course?

Question 1 of 3

1 minute approx

  

Question 2

Question 3

 

3. Register for & Pass Your State Real Estate Licensing Exam

Register to take your real estate exam via your state’s website. A proof of completion of prelicensing coursework may be required. You will also need to pay a $50-100 registration fee.

To fully prepare for the licensing exam, you might consider taking a exam prep course. A course can provide valuable study tools such as flashcards or practice tests. You can take the exam once you are confident in your knowledge of licensing topics.

4. Locate & Join a Sponsoring Agent

After passing your exam, you will need to find a sponsoring brokerage before the state issues you a license. Mentoring, training and work experience can all be provided by a sponsoring broker. To discuss sponsorship, find brokers in your local area. Prepare a list with questions for the broker to be asked during the interview.

Next, compare the pros and cons of each brokerage. Consider benefits such as mentorship, training, and team support. After you have made your choice, contact them to ask if they are willing to sponsor you. Find out how to select a realty company you want to work for.

5. Submit Your Real Estate License Application

Once you have successfully completed the courses and passed the exam, you can submit your license application. You can go back to the website of your state’s realty commission and fill out an application to obtain a license.

Some states require you to submit fingerprints and a criminal background check in order to complete your application. You will be required to pay $125 for a background check. Also, your fingerprints must be submitted for review.

You will need to wait for up to six weeks after submitting your completed application to be notified that the application has been approved. Some states will send you an email notification of approval for your license so that you can notify your broker quickly, but most states will only send official notification by mail.

 

You can find more information about these five steps in our step-by–step guide How to Get a Real Estate License.

How to Market Your Real Estate Business

Although a realty license will allow you to be identified as a salesperson or agent, it is not enough to become a successful agent. Still, you will need to develop and implement a marketing strategy that is focused on building trust and relationships. This will allow you to find your first client and increase the number of leads that are sent your way.

Networking is the key

As a new agent, networking is the most important thing. You can introduce yourself to people in casual settings as an agent. You will build relationships with local people and become a respected agent. People will find it easier to reach you for help with property issues.

There are many opportunities to network, whether you’re online, in person, or at events. The National Association of Realtors is the largest professional association for real estate professionals in the country. You will also receive the title of Realtor. This is a mark of professionalism and trustworthiness that many clients consider to be a sign of expertise.

To join, go to the NAR website and fill out the application. You will also need to pay the $150 annual fee. This fee covers your admission to networking events at local and national levels, continuing education classes that will help you improve your marketing and sales skills, and the designation of real estate agent.

Select a farm area

Your license as a real estate agent allows you to assist clients in buying and selling properties within your state. It will take too much time and effort to reach all potential clients in your state.

Your marketing efforts should begin with identifying the geographic area you wish to target. This is your farm region. You can build strong relationships and a strong reputation by focusing your marketing efforts on a single location.

Utilize Real Estate Lead Generation Tools

Although organic outreach and networking within your farm are the best ways to generate leads, there are many other lead generation tools that you can use to bring potential clients to your door. One such tool is a real estate website.

You can select from many high-quality lead generator website builders specifically designed for real estate agents. Many of these site builders can be integrated with a CRM tool to manage customer relationships. Your website builder can help with follow up and client communication. Some examples of the best website builders include:

Real Estate Lead Generation Software Best for
Real Geeks (Best Overall) Agents looking for an easy-to use website with CRM and managed marketing
Zillow Premier Agency Agents who need an IDX website with a CRM to manage Zillow leads
BoomTown Teams looking for IDX websites that offer lead assignment and follow up tools, as well as a live client concierge
Zurple Agents looking for a customized IDX website to suit their needs
  Agents looking for IDX websites that have intuitive CRM and enhanced search filters
  Agents in real estate are looking for an easy, affordable IDX website to generate leads.

You can also refer to our guide on top methods to generate real estate leads for more ideas about how to expand your influence and gain more clients.

Tools & Resources for a New Real Estate Agent

Although networking and organic outreach are the best ways to generate leads, there are many companies that offer tools that can help you save time and money. Ask your coworkers about their preferred CRM, lead generation tools, and marketing platforms.

Here are some best lead generation companies to help you get started.

ProspectsPLUS ProspectsPLUS! ProspectsPLUS is an online direct mailing service that offers a variety of templates and mailing options. Brochures and postcards ProspectsPLUS allows you to quickly get printed materials at a fraction of the cost.Contact ProspectPLUS!

Real Geeks Real Geeks is our top pick for a lead generation tool because it includes a website builder and CRM. This provides everything agents need to start selling. Pricing is customizable, but prices start at $250 per month. Real Geeks also offers managed services starting at $300 per month. Prices will vary depending on whether you have a budget for Facebook advertising or pay per click marketing (PPC).Visit Real Geeks

Zurple Zurple is real-estate lead generation software that brokers and agents love to work with data. It allows you to create a website for real estate that targets a particular farm area. However, it also offers lead capture. For $399 per month, the software will automatically create a search profile that gives you additional insight into when leads are most likely to be engaged.Visit Zurple.

BoldLeads BoldLeads provides buyer and seller leads for only $399 per month. This is an excellent option for brokers and agents who want to be in a position to test their marketing strategies using A/B test pages.BoldLeads

Zillow Premier Agent (ZPA). Agents looking to advertise on Zillow.com can use ZPA’s IDX website and CRM. Leads range from $20 to $60 depending on where you are located and how competitive the market is.Zillow Premier Agent

Zoho CRM Although Zoho CRM is not a real estate-specific software, it offers a free CRM plan that allows up to three users, a real estate management add-in and workflow builder. This makes it an excellent choice for new agents. This can also be integrated with social media tools so agents have the ability to track and monitor their interactions with potential clients via LinkedIn, Twitter, or Facebook.Visit Zoho CRM

CINC CINC is a powerful tool to generate leads for real estate agents who are more comfortable in front of clients on their phones than behind a desk. Its fully integrated mobile app, digital concierge service and monitoring and qualification of leads for you allows you to be faster than your competitors. You can also get marketing assistance for $500 per month, plus the cost to advertise.Go to CINC

ProspectsPLUS ProspectsPLUS! ProspectsPLUS is an online direct mailing service that offers a variety of templates and mailing options. Brochures and postcards ProspectsPLUS allows you to quickly get printed materials at a fraction of the cost.Contact ProspectPLUS!

Real Geeks Real Geeks is our top pick for a lead generation tool because it includes a website builder and CRM. This provides everything agents need to start selling. Pricing is customizable, but prices start at $250 per month. Real Geeks also offers managed services starting at $300 per month. Prices will vary depending on whether you have a budget for Facebook advertising or pay per click marketing (PPC).Visit Real Geeks

Zurple Zurple is real-estate lead generation software that brokers and agents love to work with data. It allows you to create a website for real estate that targets a particular farm area. However, it also offers lead capture. For $399 per month, the software will automatically create a search profile that gives you additional insight into when leads are most likely to be engaged.Visit Zurple.

BoldLeads BoldLeads provides buyer and seller leads for only $399 per month. This is an excellent option for brokers and agents who want to be in a position to test their marketing strategies using A/B test pages.BoldLeads

Zillow Premier Agent (ZPA). Agents looking to advertise on Zillow.com can use ZPA’s IDX website and CRM. Leads range from $20 to $60 depending on where you are located and how competitive the market is.Zillow Premier Agent

Zoho CRM Although Zoho CRM is not a real estate-specific software, it offers a free CRM plan that allows up to three users, a real estate management add-in and workflow builder. This makes it an excellent choice for new agents. This can also be integrated with social media tools so agents have the ability to track and monitor their interactions with potential clients via LinkedIn, Twitter, or Facebook.Visit Zoho CRM

CINC CINC is a powerful tool to generate leads for real estate agents who are more comfortable in front of clients on their phones than behind a desk. Its fully integrated mobile app, digital concierge service and monitoring and qualification of leads for you allows you to be faster than your competitors. You can also get marketing assistance for $500 per month, plus the cost to advertise.Go to CINC

ProspectsPLUS ProspectsPLUS! ProspectsPLUS is an online direct mailing service that offers a variety of templates and mailing options. Brochures and postcards ProspectsPLUS allows you to quickly get printed materials at a fraction of the cost.Contact ProspectPLUS!

What Characteristics Make a Real Estate Agent Successful?

The education and legal aspects of representing sellers or buyers in property transactions is all that you need to learn before becoming a real estate agent. Agents who are successful must also be able to communicate effectively, efficiently, organize, and engage their clients. To be successful in real estate, you need to look beyond the professional aspects of real estate agents.

These are the top characteristics of a great real estate agent.

  • Selling skills: The ability to present a compelling case for a purchase is the backbone of any career in real estate.
  • Sales and marketing knowledge: To succeed in real estate, you should be familiar with the basics of real estate advertising, copywriting, public relations, and marketing.
  • Time management expert: To manage their busy schedules, real estate agents must have great time management skills.
  • Outgoing and extrovert: Assess your social and listening skills. If you are able to pick up small details and have people confide in, you may be a good agent for real estate.
  • Learn There are many states that require a lot of education after licensure to maintain and renew your real estate license.

It is more than just education that makes a successful career in real estate. Trustworthiness and approachability are essential for building relationships with potential buyers and sellers. Ask for help from other agents if you have any problems. Ask fellow agents and brokers for their advice on managing agent-client relationships.

 

Learn more about How to Be Successful in Real Estate.

How to Become an Agent in Real Estate Frequently Asked Questions (FAQs).

What is the cost of real estate school?

Prelicensing courses in real estate are typically $200-$1,000 depending on the state. Some states, like Texas, require 180 hours of coursework. This can vary depending on the package you choose and the real estate school. Others, such as Florida, only require 63 hours of coursework and cost $99-$435 depending on the study aids.

Are there any online classes in real estate?

It all depends on your state’s requirements. Many states allow real estate agents to take classes online through an accredited school such as Real Estate Express. Click here to find out if your state permits you to take classes online.

How much does it cost for a real estate license application to be submitted?

The fee for a real estate license is $300 to $400. It should be sent directly to the state real estate commission. Additional $125 is available for states that require fingerprints or a background check in order to approve a real-estate license.

What is the average salary of real estate agents?

Based on experience and whereabouts, a full-time agent in real estate can earn between $40,000 to $75,000 per year. The health of the local housing market, the amount of time that an agent invests in the business and the average home sale price in the area all impact these estimates. Learn more about real estate agent salaries.

What is the difference between prelicensing and exam prep courses?

Your state will require you to complete prelicensing coursework in order to schedule your licensure examination. Exam prep classes, which are not required by your state, help you to master exam materials.

Bottom line

The first step in becoming a real-estate agent is to research your state’s licensing requirements. This will lead to obtaining a real license. But that’s just the beginning of your real-estate career. We’re always generating new content. For more information on how to improve your career as an agent, you can subscribe to our free newsletter.

How to start a blog in 7 easy steps

How to start a blog in 7 easy steps

How to make money with a blog is as easy as seven steps. Although you can launch a blog within a day, it will take three to six months for your blog to gain traction on Google and become profitable. These steps can help you accelerate the success of your blog.

You will need to select a platform for blogging and a hosting provider. Bluehost is a great place to host your WordPress blog. It costs only $2.95 per month.

Visit Bluehost

To start a blog that makes money, you only need to follow seven steps:

1. 1. Decide what type of blog you want to start

First, decide what topic you want to blog about. Perhaps you already know what your blog will be about. You need to be aware of the basics to make sure you choose a niche with real earnings potential.

You need to narrow down a niche you are able to serve well. This will allow you to significantly reduce your competition. It is better to provide content that caters to your specific needs than a generalized piece of content at any given time. Nerdfitness, for example, was a blog that became very popular quickly despite the fact that there were many fitness blogs. It appealed to nerds who wanted to be fit.

— Ted Chong, Blogger, Digital Senior

Types of blogs

There are many different types of blogs that you can create and each one appeals to a specific niche audience. A blog where you are already proficient in the topic or have deep knowledge and experience is the best.

These are some of the most popular blogs:

  • Food blogs If you are passionate about cooking and creating new recipes, you might consider starting a food blog. This niche is very popular on the internet.
  • Wellness and health blogs: If your passion is for fitness and health, you might want to start a blog about it.
  • Business blogs These blogs are focused on a specific set of business interests and needs, such as leadership or entrepreneurship.
  • Start a Travel Blog if you are passionate about adventure and travel.
  • Lifestyle blogs A popular niche in blogging, lifestyle blogs discuss a set of lifestyle choices, interests and unique tastes from the blogger’s perspective.
  • Craft blogs If you find the idea of sharing your craft knowledge appealing and there is a large demand for DIY craft ideas, then you might consider starting a blog.
  • Finance blogs: These blogs discuss how to save money, invest your money, live within a budget, as well as other topics related to personal and business finances.
  • Blogs about sports: If your passion is for the game of football, you might want to create a blog about it.
  • Mommy blogs These blogs are focused on parenting, homemaking and personal challenges that mothers face.
  • Entertainment blogs You may blog about movies, television and music as well as theater and celebrities.
  • Beauty and fashion blogs: These blogs usually discuss fashion trends, hair, makeup, and other beauty products.
  • Hobby blogs You have the option to blog about any hobby you choose, including model trains and gardening.

It is entirely up to you what type of blog you want. You can make money blogging by choosing a niche you are comfortable with.

Lifestyle blogger Joanna Goddard talks about a variety of topics on her popular blog

Keyword Research

Because people are searching for these topics most often, you want to write about them. This will help your blog get more traffic. If people don’t find you blog, you won’t make any money.

It is important to research keywords if you want your blog posts to rank on the first page in search engine results. You can also research keywords to find out how competitive the terms you are targeting.

Google’s Keyword Planner is the best tool to do keyword research. Although it is simple to use, you will need to create a Google AdWords Account to access the Keyword Planner tool.

Blog posts that are focused on high traffic terms and low competition terms can improve the likelihood of your posts ranking highly in Google’s search results. is our guide to the best ways to rank highly on Google.

Google’s Keyword Planner helps you discover volume and competition levels for keywords

2. How to make money with your blog

Many new bloggers make the biggest mistake of not deciding how to monetize their blogs. Before you launch your blog, you need to plan how you will generate income.

Affiliate marketing is one of the most successful ways to make money blogging. You can add advertisements to your website, sell products or services, or get paid sponsorships to promote your blog posts.

You don’t have to sell anything on your blog if you are not selling products or services. If you want to monetize your blog in six months, however, you should have something to sell within six months.

Alexis Mathews - how to start a blog Bloggers don’t necessarily need to have a product to market in the beginning. However, it is a good idea to have a product or service you can launch within six months to avoid making a hobby out of blogging. From the beginning, a clear revenue stream is essential. It is very competitive in the blogging world so it is important to do your homework early on to ensure that you are successful.

— Alexis Mathews, Marketing Strategist & SEO Specialist, Premier Executive Media

You can read our popular article How bloggers make to learn more about how you can generate income blogging. These ideas will help you get started with your money-making blogging endeavors.

3. Choose Your Blogging Platform

There are two main types of blog platforms. You can have your blog hosted on a different website. Although this is often free, there are significant restrictions in blog design, monetization and visibility in search engines. You can also create a self-hosted website with a content management software (CMS), and a hosting company for as low as $2.95 using BlueHost. The best way to make money online is to create your own blog.

Create Your Blog on another Website

Many free blogging platforms are available, including WordPress.com and Blogger. These websites connect you to other bloggers.

Hosting your blog on another site has its downsides.

  • No custom domain: Since you don’t get your own custom domain name (ex: yourbusiness.com vs yourwebsite.wordpress.com). This could lower your authority as an authoritative blogger.
  • Monetization issues: Your blog won’t be fully monetized. There are strict guidelines for making money on free blogging sites.
  • You have limited control. You don’t have complete control over your website. Your personal blog will also disappear if the website hosting it is shut down.
  • Lower search rankings: SEO may not be as easy to control, which can negatively affect your page rankings on Google.
  • Design limitations for blogs: These sites have design and HTMLcoding restrictions. You won’t be in a position to design your blog exactly the way you want it to look.

If you’re not serious about building a blog, or just want to have fun sharing your thoughts and experiences with others, then consider creating a blog on another website. You can open a blog account free of charge on WordPress.com. This site also has many upgrade options that will help you grow your blog.

The WordPress.com dashboard lets you customize the look of your blog

Create Your Own Blog

Self-hosted blogs offer great flexibility in site design and monetization. A self-hosted blog is the best way to make money from your blog. Remember that every company needs a website. A blog should be part of your business plan.

These are the most popular self-hosted blogging sites:

  • Bluehost and WordPress: WordPress has become the most widely used blogging platform. Bluehost is a low-cost option for hosting a WordPress site. It costs only $2.95 per monthly. Bluehost is quick and easy to set up your blog.
  • Squarespace is an all-in one website platform that includes hosting. Squarespace’s easy-to use website-building interface makes it possible to create beautiful blogs. Prices start at $12 per month.
  • Wix This all-in-one website creator is well-known for making it easy to create a blog. Wix sites can be started for just $13 per month. Compare Wix and WordPress .
  • DreamHost and WordPress: DreamHost is another hosting provider you can use with WordPress. Plans start at $2.59 per month and don’t require a year commitment.

You can also consider other blogging platforms. These options will help you get your blog up and running quickly.

4. 4.

You will need to choose a domain if you decide to host your own blog. Bluehost offers a free domain during the first year of hosting.

Your hosting vendor can also sell your domain separately at sites such as Namecheap and Hover, where the average annual domain cost is $8 to $15. Domain renewal rates tend to be lower with domain-registration sites than with hosting providers.

These are the essential elements of a domain name:

  • Description for your blog: People will be able to identify what you’re writing about by simply looking at the name of your site. minimalistbaker.com, for example, is a food blog that features recipes with less than 10 ingredients.
  • Keywords You want people searching Google for information related to your expertise to find your blog. People who search on Google will see your primary keyword in the domain.
  • A domain that is easy to spell and pronounce If your website is difficult to spell or pronounce, it will make it more difficult for people to remember. When choosing your domain, be clear and use standard spellings.

It may take some time to find a domain name with millions of blogs online. You have a better chance of acquiring the domain name you desire if your blog name is unique.

You should immediately purchase a domain that you find. Domain registration websites are well-known for monitoring domain search queries and increasing the price for those that were not purchased.

5. 5.

After you have completed steps 1 through 4, it is time to design your blog. This will depend on which platform you use. Squarespace and Wix offer standard themes that you can customize your website.

You will need to install WordPress if you decide to use a WordPress website. Bluehost makes it easy. Navigate to the BlueHost dashboard and scroll down to the website section. Click “Install WordPress” to follow the instructions.

Bluehost makes it easy to install WordPress from its dashboard

Personalize your blog with design and personalization

You can choose from the many templates available through SquareSpace and Wix. These templates take care of key design elements for you so you don’t need to be a designer to launch your blog.

Because of its stunning modern templates, Squarespace is a popular choice for bloggers. Squarespace is an excellent choice for bloggers with minimal design skills who want to create a beautiful blog. SquareSpace has 21 templates families, which means that there are 92 designs available. This is a list of top free Squarespace templates.

When creating a blog on SquareSpace, simply choose a template and start designing your blog

The Wix ADI will assist you in designing a website based on the answers to a few questions. Wix also offers a variety of templates. Wix offers more than 300 templates. Be careful, however, because you can’t change templates once your blog is live.

Wix is one of the most user-friendly blog platforms. Wix is a great platform for people with little technical knowledge.

Wix offers more than 300 different blog templates

You will need to choose a theme to your website if you opt for a WordPress blog hosted on your own server (WordPress.org). This is the best option for bloggers looking to make a profit. A WordPress theme is a template or design framework that allows you to customize your website. There are many WordPress themes, many of them free. Premium themes offer more design options and flexibility than free themes.

Bluehost allows you to access a variety of premium and free themes when you host your blog. It’s quick and easy to install and you don’t have to stick with one theme. You can also change your theme at any time.

Example of a responsive WordPress theme available through Bluehost

Divi is a premium theme that offers more customization options to your blog’s design. It comes from Elegant Themes. Divi is not only a theme but also offers a page builder that’s easier than WordPress’s default post editor. Divi’s page-builder tool makes it easy to create beautiful pages that are customized. This is why Divi is so popular among non-technical bloggers. Divi is $89/year for annual access.

You can also hire a web developer or designer to design your blog. Fiverr makes it easy to find the right freelancer to help build your blog. Fiverr freelancers can be found for almost any budget.

Example of a website design freelancer on Fiverr

6. Develop Blog Content

After your website is built, you can start to add content to your blog. This is the most important step in starting a blog. Content marketing allows you to give your audience something valuable, build trust and convert customers into readers.

Types of blog posts

To engage your readers and make money, there are many types of blog posts that you can add to your site. For maximum appeal to new and returning visitors, the most successful bloggers mix their content.

These are some popular formats for blog posts that you can add to your site.

  • How to posts: Show people how to do something. These are the most common how-to posts.
  • Expert roundup post: Get input from experts on a particular topic or about a particular theme. Post all the expert responses in one post and add your own perspective.
  • Reviews:Choose one product or service to review and provide an objective assessment. Compare features, options, price, etc. Next, tell blog readers whether you recommend the product or service and why.
  • Success stories: Everyone enjoys a success story. Please share a story about a successful experience and the factors that led to it. This is a great way for blog readers to be inspired.
  • Interview postsInterview other people on a topic that interests you. Interview experts in your field, or anyone who has an opinion about what you are writing and wants to share their views.

You’ll quickly discover which posts are most popular and which convert visitors into buyers by experimenting with different types. Take what you have learned and use it to improve your posts.

Example of a roundup post on Fit Small Business

Other types of blog content

Your blog will not only contain blog posts. A page about you, strong calls for action (CTAs), as well as some lead magnets-based email capture devices will be important. You may need to add more content depending on what type of blog you have. The best blogging tips are not just about content creation.

Your “About Me Page”

Your blog needs a strong About Me page (or About Us). Your About page will likely be the most popular on your site. Make sure to include compelling content to show visitors why they should stay on your blog.

Your About Me page is likely to be the most popular on your website. You want it to greet your visitors and confirm that they have found the right blog. Keep it conversational and original. Your visitors should know why you created your blog and what it can do for them. Give your visitors a glimpse into your past and experiences to increase your credibility.

Strong CTAs

Strong CTAs should be included in all of your pages and blog posts. CTAs tell your visitors what they should do next. You might send your visitors to a “pillar” post. This is a post that best describes the purpose of your blog.

A second step you might want site visitors to take is downloading a resource or tool you offer. These resources and tools are known as lead magnets and can be a great way to build your email list.

Lead magnets

It doesn’t suffice to bring new visitors to your website. You need to retain them once they are there. Although email marketing is a great method, you must have an email list in order to effectively do so.

Bluehost offers a free business email account. You will need to set this up. This is an important step, since getting an email from [email protected] will look more professional than getting an email from [email protected].

Here are some ways to get email addresses from your business once you have it set up.

  • Create an electronic book or PDF: Make an ebook or a PDF that contains information not found on your website. Before sharing the information and resources, ask people to enter their email address.
  • Send out a weekly newsletter to people. To get people to sign up for your newsletter, you can either have a pop-up on your site or a box at your top asking them to subscribe to your weekly tips.

You are motivating people to visit your site by sending them regular emails about the latest updates on your blog.

Example of an email capture form featuring a lead magnet from the Minimalist Baker blog

Other site content

Your site’s other content will contain any additional information you wish your visitors to see. Images and links to products or services that you wish to promote, ads, and affiliate promotions are all examples. You can also include videos, infographics, links to related social media channels, testimonials and other content. It is a good idea to have content that helps site visitors and leads to sales.

Bri Seeley - how to start a blog “The best advice that I can give new bloggers is consistency, consistent, consistency. As a blogger, I’ve seen bloggers who desire immediate results. After posting several blogs, but not reaching a million views, many bloggers quit. You can set a posting schedule, plan your strategy, and then batch your content. Share it with everyone, more than anything, and keep going!

— Bri Seeley, Entrepreneur Coach

7. Get more traffic to your blog

In Step 6, we mentioned that creating an email list can be a great way of generating high-quality traffic to your blog. A great way to make money is to learn search engine optimization (SEO), and then implement SEO strategies on your site.

SEO strategies can be used to optimize your blog so search engines like Google recognize your pages and rank them high in search engine results. Your blog will get more traffic if you rank higher on Google’s search engine pages rankings.

Yoast SEO, a powerful plugin for WordPress that integrates with your site, is highly recommended by top bloggers. Yoast offers both a premium and free option.

A popular way to increase blog traffic is to post on social media, directing people to your blog. Facebook and Twitter are the top platforms for driving blog traffic.

Make sure you are targeting the right visitors to your blog with all traffic-generating methods . This means that you are only attracting people who are interested and qualified to use them. A website that attracts traffic to your blog from people not interested in it will increase its bounce rate. This is the number of visitors who leave your site immediately after they have finished reading. Google page rankings suffer from high bounce rates.

How to start a blog Frequently Asked Questions (FAQs).

What is the cost of starting a blog?

You can start blogging free of charge on many sites like Medium and WordPress.com. Self-hosted websites are popular for people who want to make money with their blogs. With Bluehost, you can create a self-hosted website for as low as $2.95 per month.

How can you make money from a blog?

Sites like Squarespace and Wix are great options for starting a blog. Affiliate marketing, selling products and creating sponsored posts are some of the most popular ways to make a living blogging. You can make the most of your blog by choosing a profitable niche that has enough demand over time.

How much money do bloggers make?

Bloggers make an average of $100 per month, but this is only because they don’t have sites that are optimized for making money. Smart blog monetization strategies can help even new bloggers earn between $500 and $3,000 per month. Bloggers who are successful earn anywhere from $10,000 to six figures per month. Some blogging statistics indicate that marketers who concentrate on blogging are 13x more likely to see positive returns on their investment (ROI).

Can I create a blog without paying anything?

WordPress.com Medium, Blogger, Wix, and Wix are the top places to start a blog for free. Although you can create a blog without paying for hosting, the best bloggers make their sites through WordPress.org or DreamHost.

Bottom line

A blog can be a great way for you to share your passions with other people who are interested in the same topic. If you are passionate about the topic, your blog could become more than a hobby. It can even be a source of income.

Four Steps to Sell Books on Amazon Kindle Direct Publishing

Four Steps to Sell Books on Amazon Kindle Direct Publishing

Amazon Kindle Direct Publishing (KDP) allows anyone to sell books. All you need to open an Amazon KDP account and sell books on Amazon is free. You also get paid every time a book is sold. In just four steps, we’ll show you how to set up Amazon KDP accounts and sell books on Amazon.

How Amazon Kindle Direct Publishing works (KDP).

Amazon Kindle Direct Publishing allows independent authors to sell e-books as well as print-on-demand books through Amazon. You don’t have to pay anything to join KDP. Every time your book sells, you will be paid a royalty of 35 to 70% of the book’s cost.

KDP authors can sell on Amazon and other marketplaces, such as Smashwords. You can also enroll your titles in Amazon’s exclusive sales program KDP Selection. KDP Select titles cannot be sold directly through Amazon. However, in return for exclusivity, they are eligible for additional promotions such as:

  • Listings for Kindle Unlimited (KU – Amazon’s most popular subscription program pays authors per-read, rather than per-sale.
  • Listings on Kindle Owners’ Lending Library – This gives every Kindle owner access and, like KU, you are paid per-borrow.
  • Inclusion into KDP Select Promotions – Special pricing countdown and limited-time pricing help readers attract and grow their book reviews.

KDP Select allows KDP authors to choose whether they want to list all, none or a select number of titles. This gives you complete control over where and how your books will be sold through Amazon. We’ll now show you how to use KDP to start selling e-books through Amazon in just four steps.

1. Register for your free Amazon Kindle Direct Publishing account (KDP).

No matter if you have a book in the works, you can open an Amazon KDP account. It’s actually a good idea not to have a book yet, but you can still open an Amazon KDP account. This will allow you to access KDP’s many useful tools and publishing tutorials. Once your book is completed, you can already create an account.

Go to kdp.amazon.com to set up your Kindle Direct Publishing Account. You’ll see the following screen:

In a short video, the KDP sign in screen guides you through the basics of up-front.

You will need an Amazon account in order to create a KDP Account, as you can see from the yellow Sign-in button. Note that Amazon strongly discourages individuals from having more than one Amazon account. Dave Chesson, Kindlepreneur says that authors can open a separate Amazon account under a business entity. This is a great way to seperate your book sales and your personal Amazon account.

KDP - Kindle Direct Publishing - Dave Chesson “Writers and business professionals can sell books on Kindle direct Publishing without withholding any royalty payments,” states Chesson. Amazon has the appropriate tax form to include royalty earnings on business taxes. It’s smart to keep your royalty earnings separate for professional authors and those who sell books on Amazon for business.

Once you have decided how you want to proceed, as an individual or as a business, you can create your Kindle Direct Publishing Account. These are the details you will need to sign up for your KDP account.

  • Your business or author name
  • Your phone number and address (for Amazon, but not public access)
  • For royalty payment deposits, your bank routing number and account number
  • Your tax information (Social Security number, for individuals, or Employee Identification Number (EIN), for businesses entities

This information will allow you to sign up for your KDP account in just five minutes.

It takes only minutes to set up your Amazon Kindle Direct Publishing Account.

After you have set up your Kindle Direct Publishing account, you can log in to your KDP dashboard as shown below.

Visit the Amazon KDP help center to quickly learn the ins-and-outs of selling books on Amazon.

You can upload, price, manage and track all your Amazon book titles through the KDP dashboard. You’ll also find many tools that will help you publish e-books as well as print on demand paperbacks or audiobooks. Then, market them across the Amazon marketplace.

You should explore these tutorials and tools before you publish your book. To understand the expectations of Amazon KDP regarding writing quality, you should also review Amazon KDP’s content and quality guidelines .

2. 2.Set up your Author Page in Amazon’s Author Central

It’s important to set up your Amazon KDP Account. Next, you should create your Author Page in Amazon’s Author Central. This page allows you to list all your titles in one place on Amazon. It also gives you the opportunity to share your biography with other Amazon customers.

It takes only minutes to set up your Author Page in Author Central.

To create your Author Page you will need to sign up to Author Central. This takes only seconds and is completely free. The entire process can be automated as Amazon pulls in your information from your Amazon account.

Once you confirm your author identity, Amazon will connect any books you’ve already published to your page, like my book below:

Once you’ve confirmed everything, Amazon will email you a link to your Author Page setup screen, where you can add your head shot, bio, blog posts, and even your speaker or appearance schedule if you have one. It can take Amazon a few days to make your Author Page live, so it’s a good idea to set it up when you create your KDP account so it’s ready when you are.

Your Amazon Author Page is hosted on Amazon and once set up, it lists all of your titles in one place.

Joanna Penn is a well-known author, who publishes fiction and nonfiction books in Kindle and print. She makes great use her Amazon Author Page as a marketing tool. This page features her titles available on Amazon and includes video and a blog post that will help her readers to learn more.

Joanna Penn uses her Amazon Author Page as a hub for her books, plus exposure for her blog posts from her WordPress website .

3. Amazon KDP – Create your book listing

Once your Kindle Direct Publishing account is set up, you can concentrate on writing your book. Once your manuscript has been edited and the cover art is complete, you can upload it to Amazon KDP to make it available on Amazon.

You will need to create a listing in your Amazon KDP dashboard. Click on your Bookshelf to select the book you wish to publish. For most KDP authors, this will be a Kindle ebook. If you want, you can also publish paperbacks directly from this screen.

You can create a listing for an e-book or a paperback print-on-demand book, but you can also add a paperback option to your e-book listing now or later on.

KDP guides you through a 3-screen process to create your book details, upload your cover and e-book content, and then set your price. Although it’s very easy, it can be a bit more complicated if you have some details in advance.

Creating a book listing in KDP is pretty quick if you have everything prepared ahead of time.

Screen 1 – Details

Your Book Detail screen is the first screen. It’s also the longest. Once all required fields have been completed, you can’t move on to the next screen. Here are some things you can do ahead of time to speed up the process.

  • Title and short subtitle. Be sure to include your most important keywords or phrases.
  • Select categories for your book. You can list your title within two categories. Learn more about how to select e-book categories and research methods in our ebook publishing guide.
  • Key phrases or keywords – Help readers locate your e-book on Amazon by listing up seven keywords or key terms related to your title.
  • Book description Amazon allows you to use 4,000 characters for your e-book topic. Make it appealing to readers so they want to read more. Include keywords throughout.
  • Series and Edition numbers – You can include this information if your book is part a series or a new edition.
  • Contributors You can mention the names of editors and collaborators in your book credits.

Screen 2: Amazon E-book Content

Once you have entered your book information, you can upload your e-book file or cover art to the next screen. You will need the following:

  • Kindle file – This is usually a Kindle-ready.mobi or a.ePub that KDP will convert automatically upon upload. Find out how to save your e-book for Kindle.
  • Cover art Kindle Direct Publishing allows cover art to be saved as a.jpg and.tiff files. The KDP cover artwork guidelines recommends a size of 2,560 pixels high by 1,600 pixels wide. To create a cover that is eye-catching and meets the guidelines, you can either use KDP’s free cover maker or the Canva e-book templates, or hire a Fiverr designer to help you.

KDP’s e-book publishing process is a simple three-screen affair.

Notice! Note! ISBNs can be used for e-books, but they are required for printed books. Amazon will assign an ISBN number to you for free if your paperback book is published through Kindle Direct Publishing.

KDP will show your files as successfully imported once they have been uploaded. This step should be easy if you follow our Kindle format guide. After uploading your e-book, you can see how it will look on different Kindle devices using the built-in Kindle Previewer.

KDP’s online preview lets you test drive your new e-book in different Kindle screen sizes.

Once you have checked everything in the Kindle previewer you can move on to the final screen. Here you will set up your pricing and finalize a few details before launching your book on Amazon.

Screen 3: Pricing

The last screen will allow you to set the book’s price and royalty preference. You can also choose the Amazon marketplaces where the book will be sold. You can also enroll your book in the KDP select program to enjoy the Amazon exclusivity benefits.

E-books priced at $2.99 and over qualify for a 70 percent royalty payout. E-book titles under $2.99 only receive a 35 percent royalty payout.

The Pricing Screen is not as complicated as the other screens. However, you will need to make some important decisions. These decisions are not set in stone. You have the option to change your pricing or opt out of KDP Select, as well as your royalty percentage. These are the things you should keep in mind when making these final decisions:

KDP Select Benefits & Enrollment

KDP Select allows you to many promotional tools that can be used to increase sales. Each title is eligible for enrollment and the program runs on a 90 day cycle. Your book will be in KDP Select. However, the same content cannot be published in an e-book or blog. You must wait for the 90-day period to expire before you can publish your book elsewhere. You can renew your title in KDP Select if you wish to keep it long-term.

KDP Select allows you to:

These promotions are not available to titles that aren’t part of KDP Select.

Territorial Selections

Self-published authors with full copyright can publish anywhere. Amazon even makes it easy by automatically converting currencies. If you are publishing to an international business or in collaboration with others, it is important to ensure that you have the correct tax structure and rights to publish in all or some of these countries.

Pricing & Royalties

Amazon allows you price Kindle Direct Publishing ebooks starting at $0.99 and ending at $200. Amazon will not allow titles to remain permanently listed at $0. Only titles that are enrolled in KDP Select can be eligible for free pricing. Pricing also affects the royalty percentage that you choose and thus your profit potential. The 70 percent royalty is available to titles priced at or above $2.99 A book can be sold for less than $2.99 but your royalty is still 35 percent.

KDP Select lists your ebook in Kindle Unlimited and Kindle Owners’ Lending Library . You also make money per-read or per-borrow. This is how Amazon handles payouts on these programs.

This screen contains the main elements. You will need to check off a few additional fields, but they are quite self-explanatory. You can now click Publish your Kindle E-book after you have completed the fields.

And that’s it. Congratulations! You’re now a published indie author. Your e-book listing will appear live in Amazon’s Kindle marketplace within 72 hours, and KDP will email you the notification when it’s live. Ours took about 45 minutes to become live and available for purchase:

Once you have created your listing, submit your format e-book to Amazon KDP. It takes only minutes to be a published author.

4. 4.

Ok, so clicking the Publish button isn’t but. It’s only the beginning of your work. Now you must market your book on Amazon as well as other outlets. This step will depend on whether you participated in Amazon KDP Select.

We’ll discuss your marketing options based upon your KDP Select selection, and then we’ll cover other ways to market your ebook and draw readers.

Amazon KDP Select – Enroll Your Title

Dave Chesson, Kindlepreneur, said that authors who enroll in KDP Select have a greater audience because of the exposure to the large Kindle Unlimited and Kindle Owns’ Lending Library reader bases.

Your e-book as a KDP Select title will be listed in both lending listings. You’ll get paid per-borrow or per-read based on the program’s payout plan. While you can have a KDP Select title and not be eligible for these lending programs, most authors find them to the best way to gain reviews and build a readership.

This is not the only benefit. Chesson says that KDP Select’s success is due to writers who look at every aspect of the program, not just the KU or KOLL benefits. To gain new readers, you can use Kindle Countdown Offers and book promotions that are limited-time . These strategies can also be used to increase momentum for titles that have been out longer.

These promotional benefits will be available to you if your title is enrolled in KDP Select.

If you’re not enrolled in KDP Select,

You can also sell your book through other e-book marketplaces, such as B&N Press (Barnes & Noble NOOK readers), Kobo and Apple iBooks. These listings can be handled by you, just like Amazon KDP. You will need to create your own account, profile, and upload titles. You can also use an ebook distribution service such as Draft2Digital and Smashwords to distribute your ebook to these sites, among others. Although these distribution services cost an additional fee in addition to the royalty payments other sellers marketplaces make, the time saved is generally worth it.

You cannot sell titles that are listed in Amazon’s KDP Select program through other marketplaces as part of the exclusivity arrangement. This is a great way to market your product to more people even if you are not a participant in KDP Select.

Other Amazon Marketing Strategies

Amazon’s book advertisements can be used to get readers, regardless of whether your title is in KDP Select. Although this comes with costs, these ads are keyword-driven and can be very effective for getting titles in front readers who are interested in their topic.

Amazon ads are run on the pay-per click (PPC) model. You only pay when a potential reader clicks the ad and visits your e-book listing page. This is half of the battle for attracting readers. You can also decide your budget and the amount you are willing to pay for each potential reader who clicks on your ad.

You can choose from two types of Amazon ads once your book has been listed in Kindle Direct Publishing.

Sponsored Product Ads

These ads allow you to specify the keyword and appear at Amazon’s top search results as sponsored products. These are the top two results for our search “how to publish an ebook”.

Amazon’s Sponsored Product Ads use keywords to appear in targeted search results.

E-books: Product Display Ads

These ads are listed as related products in other ebooks or product pages.

Amazon’s Product Display Ads - kindle direct publishing

Amazon’s Product Display Ads are listed as “related items”, on the Amazon listing page for other products.

Request a review

Amazon reviews are an important marketing tool for authors. However, Amazon has strict guidelines regarding reviews. A review is not a tradeable copy. You cannot offer compensation for reviews. And you can’t ask to be given a “good review”. You can request a review. The best way to ask is to put the request in the back of your ebook, such as this:

Matthew Mather, the author of “Nomad” and many other titles, asks for a review at the end of each book.

You can thank your reader by including a link in your “back matter”, such as the page above. Kindles automatically request this from readers who have completed a certain portion of a book. This will let your readers know what to do.

Market Your E-book outside of Amazon

There are many other avenues that you can market to potential readers, as well as build a fan base. Here’s a list of elements you should consider.

Start Your Own Website

Joanna Penn, best-selling author and nonfiction author, says that a website is a key component of author careers.

Joanna Penn manages multiple author websites to reach her fiction and nonfiction audiences.

The best authors see their e-books simply as products that can be sold. A website is for them a primary marketing and branding tool.

Joanna Penn - kindle direct publishing “It’s how agents, publishers, journalists and bloggers judge your professionalism,” states Penn. Penn attributes much of her success to her website’s reader base and the email lists she has built through them. Joanna Penn, author and coach and founder of The Creative Penn says, “I have built a multi-six-figure company off the back of my email lists and author websites.”

Penn, along with many other successful authors, turn to WordPress to build a simple and affordable website. Bluehost is only $2.95 per monthly. You can even get a quick start WordPress tutorial to help you with the setup process. To get started, enter your name below.

Send a Press Release

Two types of authors can use press releases to effectively market their books: business professionals and those who are publishing a book in a series. Press releases can be targeted at journalists, bloggers, and publications that follow your genre to help spread the word about the latest installment. A press release targeted at industry-related publications and reporters can help you get coverage, reviews, commentary, and even interview opportunities.

eReleases.com allows you to target specific audiences with your release distribution. eReleases also gives you the tools to create and manage distribution, or you can hire seasoned professionals to do it for you.

Go to e-releases.com

Create an email list

Once your website is live, you can begin building your email database to communicate with your subscribers. To market your current or upcoming titles via email marketing, you can connect to an email marketing service. To entice readers into signing up for your mailing list, you can use sneak peek chapters, new releases, and promotions that are first to the public.

Make the most of your social media channels

You can create social media author Pages on Instagram, Pinterest, Twitter and Instagram and share posts about new releases, teasers of works-in-progress and free promo announcements. This will help you connect with your followers and build a following.

Participate in Book Clubs or Reader Collectives

You can also attract new readers to your books by joining local and online reading clubs. GoodReads (part Amazon), Reedsy Discovery and LibraryThing all have specific reader communities you can use to promote your e-books. You can give away free e-books or giveaways depending on how you use KDP Select. Or, simply announce any KDP Select promotions that will help you gain new readers.

Here are some mistakes to avoid when selling books on Amazon KDP

Expecting instant results is the biggest mistake when selling books through Kindle Direct Publishing. Selling an ebook is like marketing other products. It requires dedication, work, time, effort, and a variety of marketing channels. Authors rarely see a return on their investment after publishing multiple works and marketing them all. This is why it is so important to build a readership.

Publishing a poor work on Kindle Direct Publishing is the second biggest mistake new writers should avoid. Badly edited books with many errors and poor writing are a big turnoff for readers. And messy covers won’t help you sell your book. Both errors are against Amazon’s quality guidelines. Don’t rush to publish. You should take the time to edit and create a cover that is memorable.

There are many freelance editors and cover design professionals who can help you create e-books on Fiverr. These experts are well-versed in Amazon’s quality guidelines, and can give your work the professional shine it deserves.

Visit Fiverr

The bottom line

It is easy and difficult to learn how to sell books through Amazon Kindle Direct Publishing. After your book has been written and saved in Kindle format you can sign up for Amazon KDP to list your book on Amazon. There are only a few pieces of information and decisions that you need to make.

The real work begins once your Amazon book listing has been published. This is where you market your title and author brand. Amazon offers many tools to help you do this, including a free Author Page and KDP Select’s many promotional possibilities, as well as paid ads. Your work can be promoted beyond Amazon’s borders through other e-book marketplaces and press releases, online book clubs, collaboratives, and your website, email, or social media outlets.

Do you have any e-books you are working on? Let us know what e-book creator platforms you use and which marketing tools you use to do the job.

Blog vs. Vlog: Which is better?

Vlogging and blogging are two popular ways to make money online. Which one is best for you? You need to know the differences between blogging and vlogging if you are unsure whether to start a blog or a vlog. To achieve great success, you’ll want to learn the best practices used by top bloggers and vloggers today.

What is a blog?

A blog, originally called a “weblog”, is a collection of content that has been created and published online. Although blogs are usually managed by individuals, they are popular on business websites as well. Bloggers are people who create blog posts.

Although there are many blogs that can be of general interest, the majority of blogs are targeted at a particular niche market, or group who have similar interests, needs, and wants. Blogs are not static documents. They are an ongoing communication channel that provides new and relevant content.

Blogs often contain dynamic links to other internet content. They may also have interactive or community engagement components, such as comments sections. While blogs started as simple text documents, today’s sophisticated blogs feature dynamic visuals or videos.

Esther and Jacob, bloggers at LocalAdventurer.com, generate over $20,000 per month blogging.
(Source: Localadventurer.com)

What is a Vlog?

A vlog (or video log) is the video equivalent to a blog. Vlogs are similar to blogs in that they target a specific audience with common interests and needs. Vlogs can and should include metadata text, but the star of any vlog is the person/people who are talking about it.

Vlogging has seen a boom in two ways. YouTube’s 2005 launch was the first. It is still the most used platform for vloggers. The second was the rise in popularity and use of smartphones, especially after smartphone video capabilities improved to the point that anyone can record high quality videos from anywhere.

Ryan Kaji of the Ryan’s World YouTube channel has earned $26 million as a vlogger making him the highest-paid vlogger to date. He started vlogging when he was three.

When you should blog vs when you should vlog

Vlogging and blogging are different in that the content creator uses video, as well as the location where it is hosted. Vlogging is a great option if you enjoy talking with people and are comfortable in front of the camera, but don’t necessarily plan to create a website. Blogging may be for you if you are a writer and want to build your own website.

Many people blog and vlog because they feel that video and text-based content allows them to reach the largest audience.

Blogging vs Vlogging Comparison

  Blogging Vlogging
Popularity There are 31.7 million U.S. bloggers1 and 77% read blogs2. Worldwide, there are 2 billion YouTube users and 5 billion videos viewed daily.
Is Editing Possible after Publishing? Yes You cannot, but you can reuse footage that has been previously recorded.
Content Hosting Costs Up to $29 per Month YouTube, Instagram (IGTV), Facebook and TikTok are free
Content Length Supported From short to long Video lengths are allowed to vary from short to long depending on the platform.
Equipment required A computer or smartphone, an internet connection and a blogging platform Smartphone with video capabilities, microphone and lighting equipment, internet connection, video editor software
Potential for Search Engine Optimization (SEO). Search engine optimization is simple for text-based content Optimizing video-based content can be more challenging
Popular Monetization Options Advertising, brand sponsorships and affiliate marketing. Product and service sales. Advertising, brand sponsorships and affiliate marketing. Product and service sales.
Demographics of Audience Varies by niche Variable depending on niche. In general, video is more popular than text-based material with audiences below 30.
Potential for earning $0 to six figures and more $0 to six figures and more

1Statista; 2OptinMonster; 3Statista

Another option to explore podcasts

It would be remiss of me to tell you that content development options are limited to blogs and vlogs. podcast is another popular way to connect and build an audience. Podcasts are typically audio-based but can be audio-plus-video-based. Podcasts are a great way to reach a large audience who prefer to listen on the go.

Use What Your Audience Prefers to
Blog Check out your content
A vlog Pay attention to your content
A podcast Listen to what you have to say

How to Start a Blog

There are many ways to start blogging. Blogs can be made on Facebook, Instagram and Tumblr. Blogs can also be published on other general publishing sites, such as Medium.

A self-hosted WordPress blog is a good choice if you want to make a living as a blogger. WordPress is the most flexible and popular blogging platform. You can even launch your WordPress blog using Bluehost, your web hosting provider, for as low $2.95 per month.

Visit Bluehost

Choose a Profitable Blogging Niche

There are many niches that you can choose from. However, some niches are more lucrative than others. You want to be successful as an entrepreneur by choosing a niche that is compatible with your skills and interests.

These are the top 11 blogging niches.

  1. Blogs for moms and parents
  2. Food and cooking blogs
  3. Lifestyle blogs
  4. Blogs for business
  5. Blogs about fitness and wellness
  6. Entertainment blogs
  7. Blogs about personal finance
  8. Hobby, craft, and DIY blogs
  9. Travel blogs
  10. Blogs about product reviews
  11. Fashion and beauty blogs

Cookie + Kate is an example of a popular food blog that also has active YouTube channel.
(Source: Cookieandkate.com)

Create Excellent Blog Content

The blog’s overall content strategy can have a significant impact on how successful it performs. It is important to write amazing content about topics that are highly sought-after. This is the key to blogging success. You can create a blog that is both successful and lasts the test of time by consistently creating high-quality content.

Blog content can be mostly text-based, which is quite common. Blogs that are well-respected tend to be more creative in how they present their content. They often include interactive quizzes, videos and high-impact graphics.

Repurposing blog content is a great way to get the most from your content development efforts. You can convert blog posts into scripts that you can use to create videos for your vlog.

How do bloggers make money?

Bloggers can make money in many ways. Your blog’s income will depend on your audience, the traffic to it, and the monetization strategies that you use.

These are the top ways that bloggers make money.

  • Affiliate marketing is where you are paid a commission to promote other products and services.
  • Advertising
  • Sponsored content
  • Online courses can be developed and sold
  • Sell e-books and books.
  • You can sell professional or freelance services
  • You can sell physical products – your own products or those of others

What is the Average Salary of Bloggers?

Bloggers who treat their blogs as a business and have a solid blog business plan will make more than those who treat them like hobbies. While some bloggers make very little, others are able to earn between $200 and $2,500 per month.

Bloggers can make five figures per month. Many bloggers have quit their 9-to-5 jobs to start successful blogs that let them work remotely. Although you may not make a lot of money blogging overnight, it is possible to make a living. Although it takes hard work to create a blog that is profitable, it is possible.

The Show Me the Yummy Food blog is an example of a six-figure-earning blog.
(Source: Showmetheyummy.com)

How to Start Vlogging

It is easy to get started as a YouTube vlogger by simply holding your phone in front of your face, pressing the record button and then uploading your video on YouTube or any other popular vlogging platform. The truth is that successful vloggers spend a lot more effort in creating shareable videos and coming up with their overall strategy for vlogging.

 

Tip How To Start a Vlog In 8 Steps for more information on how to launch your vlog

 

Choose Your Vlogging Platforms

Bloggers who are most successful usually build their blogs on the websites they own. Bloggers are not as successful as vloggers who post videos on sites that host them.

YouTube is the most popular platform for vloggers because of its large active user base. More than 30,000,000 YouTube channels are available with 15 million creators uploading over 80 million videos each month. Around 16,000 YouTube channels have over a million subscribers, which is a sign that many people are becoming vloggers.

Beauty vlogger Michelle’ Phan’s YouTube channel has nearly 9 million subscribers.
(Source: Youtube.com)

YouTube is the most popular place to vlog, but it’s not all that. You can vlog via IGTV on Instagram, which stands to represent Instagram TV. You can also vlog via Facebook’s live video option. Or, host videos on Facebook via Facebook View.

TikTok is the most popular and exciting trend in vlogging. It’s a video-sharing social network service. TikTok videos are only 15 seconds long. However, you can combine four 15-second videos for up to 60 seconds. TikTok’s most popular videos are fun and entertaining.

Ryan O’connell has millions of likes on TikTok for his roller-skating vlogs.
(Source: Tiktok.com)

Choose a Profitable Vlogging Niche

Vloggers and bloggers have a lot in common, but there are also some differences. Both blogs and vlogs are popular niches in beauty, fashion, finance, lifestyle, finance and travel. Vloggers also enjoy comedy, entertainment, and gaming.

The Markiplier YouTube channel has over 26 million subscribers and specializes in gaming and entertainment videos. (Source: Youtube.com)

Are You a Suitable Audience for a Person Under 30?

Vlogging is different from blogging in that the audience is older. Particularly millennials prefer video content to text-based content. Vlogging is a great option if your target audience is younger than 30.

60% of millennials are binge-watching videos on YouTube
(Source: Mediakix.com)

Create Excellent Vlog Content

Quality content is essential for bloggers and vloggers. However, the process of creating quality content is very different.

Make sure you have the right equipment for vlogging

Even newbie vloggers sometimes underestimate the importance of creating a shareworthy clip. It can be difficult to create the kind of videos that today’s viewers expect. However, a video that provides viewers with extreme value doesn’t necessarily have to be as polished and professional as a Hollywood production.

Here’s a list of common equipment used for vlogging.

  • A smartphone/camera with video capabilities
  • A microphone that captures your voice and doesn’t pick up background noise
  • A tripod is a sturdy support for your camera.
  • When the natural light is not sufficient, there are auxiliary lighting options
  • Teleprompter software can be downloaded to a tablet and laptop.
  • Professional backgrounds
  • Software for video editing such as iMovie or Windows Movie Maker or Filmora9

Show Charisma to the Camera

You’ll also need to improve your video delivery skills. It is not common for people to be charismatic on video. To be able to speak on video with flair and finesse, it may take some practice. You will be more engaging as a vlogger if you have more experience.

To save time and create content, you can create a Vlog script

While some vloggers seem to “wing it” when speaking on camera, others are skilled at creating the illusion that they’re speaking from a script. You can cut down on the time it takes to film your vlog as well as the time spent editing it. A script helps you to stay focused on what you want to show on your vlog and serves your audience better.

Example of a vlogger video shoot
(Source: Spectrum-Brand.com)

How do Vloggers make money?

Vloggers, for the most part, make money using the same monetization methods bloggers use. This includes advertising, affiliate marketing and selling all kinds of products and services.

YouTube content can be used to earn advertising revenue through Google AdSense . Vloggers are eligible for advertising income. To join YouTube’s AdSense program, you will need at least 1,000 subscribers.

Estimated Google AdSense earnings for a vlogger with 50,000 daily ad views on YouTube.
(Source: Influence Marketing Hub)

What is the Average Salary of Vloggers?

Because very few vloggers publish this information, it is difficult to determine what an average vlogger makes. Vlogger income can vary greatly, just like bloggers. I mean from $0 to millions.

YouTube vloggers get paid between $10 and $33 for every thousand views. Most successful vloggers diversify income streams by using sponsored videos or product sales to generate the majority of their income.

A recent YouTuber survey found that vloggers can earn $100 to $1,000 in sponsorship fees when they have videos with at least 10,000 views per month. Vloggers who have millions of views per month can make six- to seven-figures in sponsorship fees for one vlog post.

Alpha M., a men’s lifestyle vlogger, monetizes his video with product sponsorships. He has 6 million subscribers. Source: Youtube.com

Bottom line

Your personal preference for content development will determine whether you blog or vlog. Some people are naturally suited for video while others are natural writers. While you can make a living as a blogger or vlogger, it is possible to make more money by blogging and creating vlogs.

What is a good bounce rate for a blog?

The bounce rate is the percentage that people visit your blog and do not take any action, such as clicking a link, filling in a form, purchasing, commenting, or making a purchase. You must create engaging content and improve the user experience to maintain a good bounce rate.

What is a good bounce rate?

Your industry and type of website will determine your bounce rate. Blogs can be described as “content” websites. This means that you create content for your readers to read. You can also monetize your blog content through affiliate links, or selling products and/or services. Bloggers have an average bounce rate of 40% to 60%, which is considered a “good” bounce rate.

Good and normal bounce rates across industries
(Source: Kissmetrics)

Accurate Data & Analytics

You should also be aware that Google Analytics data may not reflect the correct information if multiple plugins are feeding into the tool. This was something I had to learn the hard way even though I’ve been blogging for years. One day, I installed a plugin that fed data to Google Analytics. (Read the fine print! Even though I already had a Google Analytics plug-in, it was still installed.

My bounce rate dropped to 50%. It is not common to see a bounce rate this high for bloggers, so it was a sign that something had happened. Look at the plugins you have and check for duplicates if you notice a high bounce rate. If your bounce rate is between 40-60% (good for bloggers), then you may just be creating great content that people enjoy reading.

You can see that sometime in February, I downloaded a plugin that gave me duplicate data in Google Analytics, resulting in a sharp drop in my bounce rate. This wasn’t discovered until the end of April. I removed the plugin and my bounce rate came back up literally overnight.

9 ways to lower your blog’s bounce rate

A high bounce rate on your blog means that your content is poor, readers encounter errors when viewing content, the blog is slow or user experience is poor. You can identify the reasons your bounce rate is high and make improvements to your content to increase traffic and income.

1. 1. Increase blog speed

Have you ever visited a blog that took forever to load? You want to learn how to make challah bread. But there are so many ads, pop-ups and data-rich features that it is impossible to even access the content. Instead, you look for a new challah recipe. This is not what you want for your readers.

Here are some ways to speed up your blog:

  • Reduce the number of elements on your pages: pop-ups and ads, HTML, tables and JavaScript.
  • Use a caching plugin.
  • Limit your plugins to the essentials.
  • You can choose a fast web host like Bluehost, or Dreamhost.
  • Instead of uploading the videos directly to your website, use an external video host and embed them.

Use the WordPress.org plugin search to find a cache plugin. You can see if the plugin is compatible to your version of WordPress and review ratings.

2. Make your post easy-to-read

Which is easier to read? What is easier to read? A long textbook with few images and long paragraphs, or a magazine article that has many pictures and lots of short paragraphs. The brain is drawn to order, symmetry, and patterns. It will be hard to read if your blog post has a lot of text. Most likely, the reader will search for a blog post with less text.

These features can be added to blog posts to make them easier to read:

  • Bullet points (see what? there?
  • Images
  • Video
  • Numbered lists (Pro tip: Search engines hate when you include more than one number list in a blog post)
  • Lesser paragraphs
  • Pop-ups and ads are minimal (consider other business plan strategies).

Here are two examples of the same article. Which one do you find easier-to-read?

3. Take a look at other metrics

Are you having a bad bounce rate on one page or the entire blog? You should adjust the content of pages that have a low bounce rate for the whole site.

Google Analytics also offers other metrics to help you understand the state of your blog. If you are concerned about your bounce rate, look at the blog analytics “session duration” which tells how long an average person spends on your website. Low duration could indicate that your content is not great or is irrelevant to your reader.

22 minutes is a fantastic session duration. This shows that readers spend a lot of time reading blog posts in a single visit.

4. Enhance the navigation of your blog

It is easy to find other areas of interest on your blog, which will make it easier for readers to stay with you. You need a fantastic navigation menu to do this. Bloggers often include a “STARTHERE” button in their menu. This button tells the reader about you and your blog’s purpose. It also indicates what steps they should take (e.g., read this blog first, then this one next). This is the end of this article.

A button should be included for each topic that you blog about to create a great blog menu. It shouldn’t exceed three to five topics. A page about you and a search engine for your readers will be required.

An example of a start here page

5. 5. Make your content hyper-relevant

You probably have a keyword or phrase that you want to rank in search engines every time you write a blog post. It is important to pay attention to keywords that rank for terms you don’t mean to.

Let’s take, for example, a blog post about Voyageurs National Park at the Minnesota-Canada border. While you write about backcountry camping, you mention that the park also offers houseboat rentals. You might be #1 in the keyword “Voyageurs National Park Houseboat Rentals” if there is less competition than “Voyageurs National Park National Park,” but only #7 for your intended target.

Do you think this means that houseboats should be ignored? No. This can be tackled in several ways:

  • You can write a bit more about houseboat rentals, and then create an entire guide to houseboat rentals at Voyageurs National Park. This ultimate guide can be linked to in your article about Voyageurs National Park.

OR

  • You can increase the section that you discuss houseboat rentals. This can be a whole section in the original article.

You will remain at the top of search results for this keyword and can answer any questions a reader may have about houseboat rentals in that national park. Because you answered all their questions, they don’t have any reason to click on another blogger’s article.

Using Ahrefs.com, we can see that the keyword difficulty rating of the term “voyageur national park houseboat rentals” is only 15. The original term, “voyageur national park” has a difficulty rating of 50.

6. 6.

Your ultimate guide to credit cards and travel has been created. The reader deserves and wants more. To encourage your reader’s exploration of the topic, share related blog posts in your Ultimate Guide.

You might link to a post about the best travel rewards credit card cards in 2020, for example. A blog post that you wrote about improving credit scores can be linked to so that readers can apply for rewards cards.

An example of linking to relevant blog posts within an article
(Source: Idyllic Pursuit)

7. Optimize Your Blog for Mobile Viewers

The percentage of global web traffic from mobile devices has been around 50% since 2017. You can expect to see a lot more mobile traffic to your blog. Make sure you optimize your layout to accommodate these visitors. You will need a responsive theme for your blog (sometimes called mobile-responsive).

Many themes are mobile-responsive, but others aren’t. Mobile responsive themes will look great on any device, whether it’s a tablet, a mobile phone or a desktop computer. Look for a theme that offers this option when choosing a blog theme.

A responsive theme for a blog is an example
Source: MiniJeannie

8. 8.

The reader will leave your site if you link to another website from your blog post. They can only return to your website if they click on the back button or if they remember the name of the blog. Readers shouldn’t be able to do this. Instead, set your links so that they open in a new tab/window.

Just below where you insert your URL is an option to mark whether you want the link to open in a new tab.

9. 9.

When you attempt to navigate to a blog site that is no longer available, a 404 page will be displayed. This occurs when you unpublish a post or delete a blog entry. Many blog themes include a default page called 404. This page simply tells the reader that the page they are looking for cannot be found. Most likely, the reader will leave the blog to find another answer to their question.

It would be great if you could give the reader reasons to stay on your site, even if they land on a 404 page. Include links to your blog’s categories pages or “START HERE.” pages. A search tool can be included to allow the reader to locate a blog post that is relevant.

An example of a helpful 404 page
(Source: The Blonde Abroad)

Bottom line

A bounce rate is a barometer of how responsive your readers are to your blog content. A high bounce rate means that your site’s navigation menu, content, and user experience need to be improved. These changes are usually quick and easy.

Joining an ad network is a popular way to make money from blogging

Joining an ad network is a popular way to make money from blogging. There are many networks to choose from, so it can be hard to find the right one for you.

To find the best ad networks, we’ve done extensive research on all available options. The network that is right for you depends on your level of experience, whether you are just starting out, have over 100,000 page views per month or fall somewhere in the middle.

After a thorough analysis of all options and looking at hundreds real-life income reports from bloggers, we found that the top five ad networks are:

  • MediaVine The Best Overall Ad Network for Bloggers with 50,000-100,000.00 sessions per month
  • Google adSense:Best if you are a beginner or have less than 10,000 page views per year
  • Ezoic Best for bloggers with 10,000-50,000 page views per monthly
  • AdThrive Best for those who have more than 100,000 page views per month
  • Media.Net The Best Google AdSense Alternative for Bloggers with Less Than 10,000 Page Views per Month

How Ad Networks Work

An ad network is a direct contact with advertisers and handles all details related to advertiser negotiation, creation of ads, and management. You will be provided code to use on your site when you sign up for a network. This code can often be done through a plugin that makes it easy to control where the ads appear on your blog. You have control over the location and number of ads that appear on your website in most cases.

You receive a percentage of the fees that the advertiser pays to the ad network as an ad publisher. The amount you make depends on many factors, such as your website traffic, blog niche, quality of content and the perceived appeal of your site to potential advertisers. You can make more money if you have more success with advertisers placing ads on your blog.

Pricing models for the Common Ad Network

The average blogger receives between 50% and 75% of total ad revenue from networks. The rest of the fee is retained by the network for the effort they put into acquiring advertisers and managing this process. Each network has its own terms. Some networks do not disclose the formula for ad compensation.

There are many ways to advertise, but these are the most common.

  • Cost Per Thousand (CPM).Advertisers are charged a fee for each thousand impressions that a single ad gets.
  • Cost Per Click (CPC), Advertisers are charged a fee for each click on an ad.
  • Cost Per Acquisition (CPA) Advertisers are charged a fee when someone clicks on an advertisement and makes a purchase.

You will be called a publisher when you post ads to your site via a network. Ad networks may discuss publisher compensation in terms like Revenue-Per-Thousand (RPM), Revenue-Per-Click (RPC), or Revenue-Per-Acquisition (RPA). This is the other side of the coin. Networks may discuss what publishers receive, minus the cut that the ad networks take for managing the advertising process.

How we evaluated Ad Networks

The number one reason people join ad network is to make money from blogging. So you need to optimize the amount of ads you receive on your blog. When evaluating the options, we focused on their potential to make money.

We also considered the following factors when reviewing our findings:

  • Easy setup: You want to quickly start making ad revenues with an ad network.
  • Support The most reliable ad networks provide significant support for their publishers and respond promptly to questions.
  • Timing and payout threshold : Bloggers need to be paid promptly. It is not a good idea to put up with long hold times on your earnings while you wait for a payout threshold to reach.
  • Reporting and Dashboard: It is important to be able quickly to see the performance of advertisements on your blog.
  • Traffic requirements Many ad networks have minimal traffic requirements that can sometimes be quite high. We took a look at each network’s traffic requirements.

For this article on the top ad networks to use for bloggers, we analyzed hundreds of income reports from bloggers. MediaVine is the most popular ad platform.

Mediavine is the preferred ad network for bloggers who are successful. To join, you need to have at least 50k sessions per month.

Mediavine uses sessions to get into many ad networks that require page views. Sessions are one-time visits to your website. If a visitor visits your blog but views three pages, their session count is one, while their page view count is three. Mediavine’s strict requirements for session count mean that not all bloggers are eligible to join the network, especially if they are just starting out.

Five of the Best Advertising Networks For Bloggers

Your monthly blog traffic will determine which ad network is best for you. Your earnings potential will increase the more traffic you have. We reviewed dozens of ad networks and found MediaVine was the best choice. Each one has its own reasons, which we will discuss.

1. MediaVine – Best Ad Network for Bloggers With 50,000 – 100,000 Sessions Each Month

MediaVine is a top ad network because its payouts are much more generous than many others. Mediavine is reported to have earned bloggers 200-400 times more than Google AdSense.

Mediavine pays 75% to publishers, while Mediavine keeps 25%. After year one, you can earn an annual loyalty bonus of between 1% and 5%. Bloggers who have high traffic sites and generate five to fifteen million impressions in a 30-day period are eligible for a revenue share between 80% and 85%.

Mediavine is well-known for its fast-loading ads. This is essential to ensure that your website loads quickly. It’s easy to sign up. Simply complete the Google form, and you will be notified within days whether or not you have been accepted. To be accepted, you will need a website of high quality that meets MediaVine standards. Mediavine requires you to verify that your Google Analytics has recorded at least 25,000 sessions within the last 30 days.

Mediavine requires at least a 90-day commitment. Mediavine membership requires a minimum 90-day commitment.

Bloggers who don’t reach the MediaVine minimum of 50,000 monthly sessions traffic threshold are often disappointed. Bloggers often take months, if not years to reach this volume.

MediaVine at a Glance  
Minimum traffic: 25,000 sessions per month
Acceptance is difficult It is not easy
Easy account setup Simple
Publisher dashboard: It is intuitive and very easy to use.
Customer support: Good
Potential income: Better than the average
Limitations on payouts Minimum payout threshold $25-$200
Methods of payout ACH, PayPal and paper check. Wire transfer fees apply.
Timing of payout: Net 65 is 65 days between the time money is earned and the time when the publisher receives ad revenue.
Google Certified Partner in Publishing? To join MediaVine, you will need to be in good standing at AdSense

Example of an ad served through the MediaVine network
(Source: TheWalletMoth.com)

MediaVine offers income potential

We gathered real-world examples from income reports of bloggers to give you an idea of the potential earnings you could make with MediaVine. These are just a few examples where bloggers have made money using MediaVine.

The intuitive MediaVine dashboard makes it easy to track ad performance and earnings. (Source: MediaVine.com)

2. Google AdSense – Best Ad Network for Bloggers with Less Than 10,000 Page Views

Google AdSense is one the most straightforward ad networks to join. It is also the largest network, with more than 2 million publishers. Google is the king in online ads. Millions of advertisers are competing for Google ad space. This could lead to more revenue opportunities.

Signing up for Google AdSense is simple and straightforward. You will usually hear if you have been approved within 48 hours. Once you have been approved, you have two options: manually place ads on your blog, or add code to your site to automatically post ads that are tailored to your website’s content and layout.

Google shares 68% of total Ad Revenue with publishers for display ads, and 51% to search ads. They do not disclose their revenue share for AdSense products. Google offers both CPC ads and CPM ads. Advertisers can choose the method they wish to pay for ads. Google then delivers ads to your website that it believes will be most profitable for you (and Google).

Google’s intuitive dashboard makes it easy to track earnings and ad performance.
(Source: Google.com/Adsense)

Google Certified Publishing Partners are the most prominent ad networks. This means that you must be in good standing with Google AdSense. AdSense is an excellent place to start if you are a beginner blogger. Bloggers often move to other networks when their traffic exceeds 10,000 pageviews per month.

AdSense’s biggest drawback is the fact that you won’t likely make much money. It’s still a great way for your audience to become used to seeing ads on your website as you increase your blog traffic.

Google AdSense at a Glance  
Minimum traffic: No, although you will need to submit a reasonable amount of content to be approved.
Acceptance is difficult Simple
Easy account setup Simple
Publisher dashboard: It’s easy to use and good looking
Customer support: Fair to the Poor
Potential income: Low
Limitations on payouts Minimum $100
Methods of payment EFT, wire transfer, Western Union Quick cash, Rapida, checks by post, EFT
Timing of payout: Each month, earnings are finalized and paid between 21 and 26 of the next month

Google AdSense Offers Income Potential

We compiled real-world examples from income reports of bloggers to give you an idea of how others make money with AdSense. These are just a few examples where bloggers have made money using Google AdSense.

  • The Money Ninja blog made $158 with 47,594 pageviews in a single month.
  • Evolving Table made $87.30 with 100,340 pageviews in one month using AdSense and an additional $191.48 via Gourmet Ads (an advertising network for food bloggers).
  • The She Dreams of Alpine blog made $20 in just one month from 762 sessions.
  • This Online World generated $166.17 with just over 20,000 page views per month.

Google offers a calculator on its site that helps you see how much you could earn for various niches and traffic volumes. (Source: Google AdSense)

3. Ezoic – Best Ad Network Bloggers with at Least 10,000 Monthly Pages Views but Less Than 50,000 Sessions

Ezoic recommends that your page views per month average 10,000. If you do not meet this threshold, admittance to their network is unlikely. Ezoic asks for original content and a track record that shows identifiable traffic. In other words, Ezoic wants you to know where your traffic comes from.

Ezoic has been certified as a Google Publishing Partner. To join Ezoic, you will need to follow Google Ad policies.

Ezoic’s ad network is easy to use. Ezoic’s support for publishers is outstanding. They offer 24/7 online support and you even get your own account manager. This is rare among low-traffic ad networks. You have full control over the location and number of ads that are placed on your website.

Ezoic features an easy-to-use dashboard and simple-to-understand monetization reports. (Source: Ezoic)

Ezoic is proud to offer a site speed accelerator that it claims can improve website speed, unlike some other networks with slow ad server that can slow down your site. Ezoic offers fast payouts for an ad network, with a Net 30-payout schedule. Ezoic also has a $20 payment threshold, which is lower than Google’s $100 requirement. Ezoic is not tied to MediaVine, which requires a commitment of 90 days. You can leave or join Ezoic at any time.

Ezoic at a Glance  
Minimum traffic: Minimum 10,000
Acceptance is difficult Medium
Easy account setup Simple
Publisher dashboard: Excellent, intuitive, and simple to use
Customer support: Excellent
Potential income: Bloggers with 10,000-25,000 page views per month are well served
Limitations on payouts $20
Methods of payment PayPal, check and direct bank transfer (Payoneer).
Timing of payout: 30 Day Net
Google Certified Publishing Partner Yes

Ezoic has the potential to generate income

Ezoic doesn’t release the exact formula for publisher payouts but it is well-known for producing earnings that are up to four times more than Adsense. Ezoic’s superior payouts can be attributed to its data-driven machine intelligence functionality, which optimizes ad types as well as ad placement on the site.

These are just a few examples from what Ezoic users report making with Ezoic.

  • Ezoic makes 95% of the Johnny Africa blog’s ad revenue. is an average $450 per month and has about 2500 pageviews per day.
  • From 13,454 pageviews in one month, The Mathers on the Map made $129
  • From 223,322 pageviews in one month, the Alluring Souls blog earned $1.304

Capital Matters did a head-to-head comparison of earnings results from AdSense and Google and found Ezoic was dramatically superior in terms of earnings per thousand visitors.
(Source: Capital Matters)

4. AdThrive – Best Ad Network for Those With 100,000+ Page Views per Month

AdThrive is a network that you should seriously consider joining if your blog receives more than 100,000 page views per month. AdThrive works in the same way as other ad networks. AdThrive manages all aspects of your site, including ad optimization, advertiser relationship management, and even ad optimization. AdThrive offers free video hosting and the AdThrive video player allows you to start making money from your website.

Blog owners who have blogs that generate a lot of traffic often think about working with advertisers to create custom ad contracts. AdThrive claims it can provide a 173% increase in revenue over self managed ads. You get paid regardless of whether the advertiser pays AdThrive (which isn’t always true when you sell your ads).

AdThrive requires that traffic come from the US at least 50% and that you are in good standing with AdSense as AdThrive has been certified by Google. Although it is easy to apply for Adthrive though, this premier network may be strict about reviewing your site’s content and quality.

 

Tip You will need a blog of high quality with excellent content to be admitted into the AdThrive network.

 

The AdThrive publisher dashboard makes it easy to track earnings and ad performance. (Source: AdThrive)

AdThrive publishers will earn a 75% ad revenue share. AdThrive keeps 25% for its services. This payout model is very similar with MediaVine’s, except that there are bonus incomes and higher traffic.

AdThrive is a network that works with many high-quality partners. This means that you can make more per thousand page views with AdThrive as opposed to MediaVine. Each blog is unique, so it’s worth running a test to determine which network best monetizes your site.

AdThrive At A Glance  
Minimum traffic: 100,000 page views per month
Acceptance is difficult It is not easy
Easy account setup Simple
Publisher dashboard: Excellent, easy to read and navigate
Customer support: Excellent
Potential income: High
Limitations on payouts $25 for all other methods, except wire transfer which requires a minimum of $100
Methods of payout ACH, echeck and PayPal. Paper check and wire transfer. Feels apply to wire transfers and paper checks.
Timing of payout: Net 45
Google Certified Publishing Partner Yes

Income Potential with AdThrive

AdThrive has a very high income potential. AdThrive’s payout is Net 45, compared to MediaVine’s Net 65. This means you get paid 20 times faster. Many MediaVine publishers switch to AdThrive after they reach AdThrive’s high traffic requirements.

These are just a few examples from blogs that have made money through the AdThrive network.

  • The Thrive/Strive blog earned $3,779 and had 435,2981 pageviews in a single month.
  • Kate Kordsmeier made $3,516 and had 137,925 pageviews in a single month.
  • From approximately 700,000 page visits in a single month, the SuzanRose.com blog earned $8.686
  • Living the Blog made $11,268 in just one month from more than 4 million sessions.

AdThrive has a simple three-step application process to join the ad network. (Source: AdThrive)

5. Media.net is the best alternative to Google AdSense on new and low-traffic blogs

All of the ad networks we have mentioned so far are Google Certified Publishing Partners. Media.net is not Google Certified Publishing Partners (GCPPs). This makes it an excellent alternative for anyone having problems with AdSense. You will need to use a non-GCPP network if you are ever banned from AdSense.

Media.net is a specialist in contextual ads from Yahoo!Bing. Display, video and native ads are also used by the network. These ads can be customized to your website’s look.

Contextual ads show ads that are related to your website’s content based on keywords used. A contextual ad might be displayed for products that help with stress relief if someone searches for “stress management” on Google.

 

Tip To increase traffic and increase your ad revenues, you must understand the proper use of keywords.

 

Although Yahoo-Bing’s network is smaller than Google, the quality of Yahoo-Bing’s ads is almost as good. Some even say that it is better.

Media.net does not require minimum traffic, but you will need to have a good website design and intuitive navigation. You also need to have several pages and posts on the site before applying for this ad network. It’s quick and easy to sign up and you will be notified about your acceptance in 48 hours.

Media.Net at a Glance  
Minimum traffic: None
Acceptance is difficult Simple
Easy account setup Simple
Publisher dashboard: Average
Customer support: It’s great that you get a dedicated account manger
Potential income: Google AdSense is comparable to Google AdSense, but slightly better
Limitations on payouts $100
Methods of payment PayPal and wire transfer
Timing of payout: 30 days net
Google Certified Publishing Partner No

Media.Net offers income potential

Media.net doesn’t disclose the exact payout structure, but many bloggers claim they get between $3 and $6 per thousand impressions via the network. This means that you might earn a little more or less than AdSense, but not nearly as much as AdThrive or MediaVine.

Because income reports from Media.net publishers are difficult to find, successful bloggers tend to increase their traffic quickly. They move to higher-paying networks such as MediaVine and AdThrive once they have accumulated more page views.

Here are some examples of bloggers who have used the Media.net network.

  • The Ladies Making Money blog made $621 in a quarter (page views unknown). After it reached the minimum of 25,000 sessions, Media.net switched to MediaVine.
  • The Simply Organized Home blog made $62.33 with 36,016 pageviews in one month. It also earned $91.33 AdSense from the same month. This is permissible since neither network has an exclusive policy.

With Media.net, you have access to all types of ads, including display, native, contextual, and video ads. (Source: Media.net)

How to Make Money blogging: The Ultimate Guide

You’ll find lots of information on the internet if you search for “how to make a living blogging”. Unfortunately, most of the advice you will get from well-intentioned gurus won’t be accurate or complete and will only guide you to mediocrity. Worst case, you could end up with dismal results.

You must treat your blog as a business to make it profitable. Choose the most effective monetization strategies and market your business effectively. It is important to monitor and analyze your results and make adjustments when necessary.

This is the Ultimate Guide to Making Money from Blogging

Since nearly a decade, I have been a blogger and a business growth consultant for bloggers. My marketing experience spans over two decades. This ultimate guide to blogging success will show you how to make money. The real drivers behind blogging success will be revealed to you. This guide will show you how to make a living from blogging and even generate millions of dollars through blogging (as Fit Small Business did).

How to Make Money Blogging Please Share This Image on Your Site

Your blog should be treated as a business.

Bloggers who are successful don’t “wing it” but create a business plan that will guide them to success. The top bloggers know the importance of choosing a profitable niche and investing in the right resources. They research their niche and the competition. They then provide the best solutions for their audience’s problems.

The Learning Herbs blog generates about $20,000 per month. Source: CreateAndGo.com

Invest in the Right Resources

Although you don’t have to spend a lot to start a blog, it is unlikely that you will ever be able to make a lot of money from it. Investing in time-saving and profitability-boosting blogging resources is one of the best ways to set yourself up for blogging success.

Create your blog on a reliable, flexible platform

It is important that you choose a reliable and capable blogging platform to set up your blog. Bluehost is a great hosting platform for self-hosted WordPress blogs.

WordPress powers more websites than any other website builder. The builder has a wide range of themes and flexible plugins for WordPress so it is easy to create any type blog, even if you have limited technical knowledge.

Bluehost is a trusted WordPress hosting solution. Bluehost is trusted by millions of users for its reliable and secure hosting services.

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Make time and money by using the Time-&-Money-Saving Blogging Tool

What if you had a hammer, a saw and all the tools necessary to build a house? You wouldn’t. Don’t attempt to create a blog using a limited set of tools.

These are some resources and tools that you can add to your blog toolbox.

  • Writing Tools Use grammar improvement tools like Grammarly, ProWritingAid or WhiteSmoke to ensure that your blog content is error-free.
  • Ecommerce tools: If you want to monetize your website with physical or digital products you will need an eCommerce tool such as Shopify, Ecwid or WooCommerce.
  • Editorial and Project Management Tools: Use tools such as Trello and the Co-Schedule blog calendar to manage your blogging projects.
  • Payment Processing Tools Accept payments on your blog via Square Payments, PayPal or Stripe
  • Image Editing Tools: You’ll need to create images and edit them for your blog. PicMonkey, Canva or Placeit are some options.
  • Building your email database is crucial to blogging success. Use popular name-capture software like OptinMonster and Smart Bar by SumoMe.
  • Email Marketing Tools Contact your blog audience by email using email marketing software such as Constant Contact, Drip or Converkit.
  • Social sharing tools: Let your readers share your content with tools like Sumo and Social Warfare.

There are many tools that can be used to help you blog. There are many tools that can help you with running your blog. You’ll often find the best solutions when you ask other bloggers in blogging Facebook Groups and online blogger forums.

Do not hesitate to outsource

Many business owners don’t have the necessary skills to build their businesses. Bloggers aren’t experts in writing, graphic design and editing. Bloggers who are interested in business building should do the same thing as smart business owners: Focus on what you know best and outsource all the rest.

These are some outsourcing and freelancer websites that you can use to complete a variety of blogging tasks:

  • Fiverr –This marketplace offers affordable solutions to all kinds of blogging tasks including logo design and blog article writing.
  • Upwork All types of freelancers are available on Upwork, starting from the beginner to the advanced.
  • Freelancer.com Hire freelancers for your blog projects on Freelancer.com.
  • Problogger Job Board Search for freelancers who specialize in blogging projects via the Problogger Job Board.

Many successful bloggers have a list of freelancers that they can call on for different blogging projects. virtual assistant (VA) can also be hired by many bloggers. This is a great way for you to do simple tasks on an ongoing basis. You don’t even need to assign projects to your VA.

Analyze Your Market and Your Competition

Selecting a profitable niche is an important step to creating a blog that makes money. You need to be familiar with the market you are operating in, the audience you serve, and the competition in your niche. You will be more likely to create unique content that will impress your readers and keep them coming back.

Give the Best Solution to Your Audience’s Problems

If you give generic advice that isn’t helpful to your audience, or that they can find elsewhere, blogging won’t be able to make a living. You must stand out from other bloggers who are trying to grab your attention. Your ideal audience will find better solutions and more value elsewhere.

Remember that the visitors coming to your blog are there for a reason. They have a question they need answered. They have problems that they need to solve. The better you are at moving your audience from where they are to where they want to be, the more successful your blog will be.

A blog content strategy is essential to ensure that you are providing your audience with the best content. This will help you create blog posts that are relevant to your audience. You will be able to avoid creating irrelevant, unprofitable content that doesn’t add value to your blog.

While great content is the most important aspect of creating a user-friendly blog, there are many other things you can do. Your blog should load quickly. Make it easy to understand your blog’s purpose and use intuitive navigation to make it easy for visitors to find what you’re looking.

Make sure you create an exceptional experience for your blog visitors; it’s key to growing blog profits. Source: Podia.com

The Right Blog Monetization Techniques

A blog built without a monetization plan, is a bad idea. This is why most new bloggers fail. You already know that your blog is a business and you need to think about how your blog will generate consistent income. There are many ways you can make a living blogging, and some are more lucrative than others.

While some monetization methods require you to put in a lot of work, such as creating custom products or online courses, the potential profits can be tremendous. Some monetization techniques are quick and easy, such as joining an advertising network. However, you will typically only earn modest returns if your blog traffic is less than 25,000 pages per month.

It’s possible to monetize your website even if you have low traffic. Multi-monetization is a key strategy for bloggers who are highly successful.

Tap into the Money-Making Power of Affiliate Marketing

Affiliate marketing allows bloggers to make money by promoting other products and services. Every time your blog readers make an action, you receive a commission. This is typically making a purchase. However, depending on the agreement, it could also be filling out forms or simply clicking over to the third-party’s website.

Affiliate marketing is easy to start. Affiliate marketing is a major source of income for top bloggers. It can bring in 40% to 60% of their revenues. Even if you are a beginner blogger, affiliate marketing is possible.

Affiliate programs can make bloggers a few dollars per month, while others can earn hundreds or even thousands. Affiliate marketing can be a great way to make a living, especially if your products and services are well-received.

These are the top affiliate networks and programs you should be looking into:

  • Rakuten Marketing (Formerly Linkshare).
  • ClickBank
  • CJ Affiliate
  • Flex Offers
  • ShareASale
  • Amazon Associates
  • eBay Partner Network
  • Affiliate Window (AWIN).
  • JVZoo
  • Target Affiliates (perfect if you love Target)

This list is only a small selection of the most popular programs, but there are many companies that offer affiliate programs. Look into whether the product owner has an affiliate program if you find a product that is perfect for your blog audience.

You can also join programs such as Viglink and Skimlinks if you aren’t interested in working directly with merchants and affiliate networks. These programs allow you to tap into the power and potential of affiliate marketing. However, rather than joining just one merchant program, Skimlinks or Viglink scan your blog content, and create links to affiliate programs for product owners. If you have a lot to mention on your blog, this batch-style process can help you save a lot time.

Lifestyle blogger Blair Staky made over $9,000 in February 2020, and over $5,000 of that came from affiliate marketing. Source: blairstaky.com

You can sell digital and physical products on your blog

Your blog can be monetized by selling physical or digital products . These products can be created by you or acquired through a third party.

These are just a few of the products that you can sell through your blog.

  • This is a very popular and simple way to create and publish e-books.
  • Branded products such as planners and mugs
  • Original art including paintings, drawings and prints.
  • Software and apps
  • Meal-prep plans
  • Plans for fitness
  • T-shirts
  • Guides, checklists and planners that you can download
  • Templates for social media or graphics
  • Subscription boxes
  • Recipes
  • Private label products
  • Audio recordings, such as meditations and original music, are available
  • Stock photos
  • Handmade products

You can create an online store on your blog to get selling quickly. Make sure the products you sell are relevant to your blog audience. Otherwise, you will only see minimal returns.

Selling products through your blog can make you a few hundred dollars to several thousand each month. It all depends on what products you sell and how well you market them.

Blogger Sarah Titus earns more than seven figures a year selling printable downloads on her blog and Shopify store. Source: sarahtitus.com

Advertise to make money from your blog

Many bloggers who are just starting out see bloggers with experience incorporating ads to their blogs and conclude that this is a great way for them to make money blogging. Advertising is a great way to make money online, but it won’t make you rich.

Advertising is great, especially if it’s done through a third party advertising network. You can simply add the code to your website and forget about it. After the code has been installed, you can simply sit back and enjoy passive income month after month from these ads. It’s simple money.

Advertising has a downside. You need to have a lot traffic to make money. Some ad networks won’t accept you until your monthly page views average between 25,000 and 30,000. You may still only make a few hundred dollars a month from advertising. Bloggers who use advertising to monetize their websites also use other monetization methods.

These are the top advertising networks that you should check out:

  • Google AdSense
  • Mediavine
  • Monumetric
  • AdThrive
  • Infolinks
  • RevenueHits from Intango

To negotiate advertising agreements for your blog, you can also contact product and service providers directly. Although this is more time-consuming, it often leads to a higher level of advertising income.

Add information to your blog about how you can contact you for advertising information. This information is usually located in the footer. ratecard for advertising or a media kit could be created for your blog.

The Endless Meal Blog has over 430,000 pages views per month and makes about $5,800 or 83% of its income from advertising on the AdThrive network. Source: theendlessmeal.com

Sponsored posts

Bloggers can make a living by posting sponsored posts on their blogs and social media. You could make as much as several hundred dollars per sponsored post depending on how popular your blog is. For top bloggers, with large followings, you can charge thousands of dollars per post.

Joining influencer networks is one of the best ways to find sponsorship opportunities. These networks allow bloggers to connect with brands and handle all details of the project and payment.

These are some popular influencer marketing platforms that you should explore:

Reaching out directly to business owners and brands can help you secure sponsored posts. Be sure to show the value that you can bring to the table by being a blogger influencer to a dedicated audience.

The Savvy Couple blog has grown its average income to as high as $43,547 per month; Sponsorships account for 61% of the blog’s income.
Source: thesavvycouple.com

Earn Money by Taking Online Courses

Online courses can be a great way to make a living as a blogger. Popular courses make it possible for top bloggers to earn six- or seven-figures per year. Although you might not be able to make these kinds of income right away, if you’re good at building an audience on your blog and creating relevant online courses, this monetization method could provide a steady stream of income.

Blogger Michelle Schroeder-Gardner, the founder of the Making Sense of Cents blog, has earned more than a half-million dollars from her popular courses.
Source: makingsenseofcents.com

Use your blog to promote professional services

You can also make money blogging by offering consulting, coaching, and other professional services. Your blog can be used to increase your credibility and position you as an expert in your field. You can then offer your services to others who are interested in your extensive knowledge and experience.

Selling services can make you a lot of money. It all depends on the type of service you provide, your experience and how much you value your services. A freelance copywriter might make $50-$95 an hour while executive coaches who are highly paid can charge $250-$750 per hour.

The Club Thrifty blog earned more than $400,00 in 2019 from freelance writing income alone. Source: clubthrifty.com

Events and Paid Speaking Opportunities

You can make a living blogging if you are a showman or a motivational speaker. Hosting your own events, such as webinars, seminars and retreats, can help you make a lot of money.

You can make a lot of money as a speaker. You could make even more as an event facilitator, speaker, or promoter.

If you have the right topic, the right audience size, and a compelling line-up for speakers, live events can bring in six figures. The cost of producing a large-scale, in-person event can easily run into the hundreds or even thousands of dollars. This means that this monetization strategy is not feasible for all bloggers.

If you don’t have the financial resources or desire to attend a large conference, there are alternatives. You can host an online event for free or a low fee and invite other people in your field to take part. The event can be monetized by offering follow-up services or selling recordings.

Hosting online retreats has the advantage that experts who participate in them will share the promotion with their audience. This can help you gain a lot of exposure for your blog.

The Bestseller Online Summit is an example of the type of online event you can create to monetize your blog. Source: bestsellersummitonline.com

Five Steps to Start a Beauty Blog that Makes Money

It’s a great way to make some extra cash as a blogger by starting a beauty blog. You can also share your passion for beauty and make money. The demand for beauty content has never been higher, so now is the perfect time to start a blog. In just six steps, you can start a blog.

1. Choose Your Beauty Blog Niche

It’s important to think about the content that you will produce before you start a blog as a beauty blogger. Some bloggers are focused on one niche, such as skincare, while others will cover all aspects of beauty, including nail art and makeup techniques. Some bloggers create a blog that covers fashion and beauty.

When choosing your niche for blogging, it is important to think about what kind of content you will create and who your ideal audience is. You could create a blog focusing on beauty for millennials, or a blog that is exclusively targeted at baby boomers.

How to stand out as a beauty blogger

YouTube has more beauty-related content than 169 million views per year. The majority of this content is generated by beauty bloggers and influencers and not beauty brands. Beauty bloggers are competing for attention, and there is a lot of interest in the topic. You need to stand out in a highly competitive blogging niche if you want to start a profitable beauty blog.

The 15 Minute Beauty blog sets itself apart from other blogs by focusing on quick and easy beauty tips. (Source: 15minutebeauty.com)

It’s difficult to be known as an expert in all things. Therefore, it is wise to pick a specific focus for your blog. Experts in specific areas are what make the most successful beauty bloggers.

These are just a few examples of niches for beauty blogging:

  • Makeup tips and tricks for special occasions such as holidays, reunions, weddings, etc.
  • Nail art
  • The secrets of professional makeup artists
  • Beauty products that are organic and cruelty-free
  • For those suffering from specific conditions, such as acne and eczema, we have skincare advice.
  • Hair care and styles for ethnic hair
  • Cosmetic products for women aged 40+
  • Celebrity-inspired beauty trends
  • Beauty bargains
  • Beauty tips for busy people
  • Natural beauty techniques and minimalism

The Green Product Junky blog focuses exclusively on non-toxic, organic makeup and skincare products.
(Source: thegreenproductjunkie.com)

Once you have a clear idea of what you want to blog about and who your ideal audience is, you can move on to the next step: naming you blog.

2. 2.

Name your blog is an important component of your brand. Your blog name is your first impression to the world.

There aren’t any hard rules for naming your blog. However, there are some tips you can follow. These are:

  • Your blog name should be between six and 18 characters.
  • Simpler names are more memorable.
  • You can include a single topic in your title if you are focusing on one topic related to beauty. If your blog is all about makeup, you can add the word “makeup” to your blog’s title. This will allow new visitors to easily find out what your blog is all about.

Many beauty blogs include the word “beauty”, which is not surprising. These are real examples of beauty blogs names that might inspire you to think about names for your blog.

  • It’s the beauty of it
  • Sali Hughes Beauty
  • The Good Glow
  • Beautyholic
  • Glossy Polish
  • Sifa’s Corner
  • Beauty Conspirator
  • Get hooked on beauty
  • Remarkable
  • The Beauty Look Book
  • Pammy Blogs Beauty
  • Barely There Beauty
  • Beauty is for you
  • Beauty4Free2U
  • Beauty & Makeup Blog
  • Barbie’s Beauty Bits
  • Cult of Pretty
  • Nikki Tutorials
  • Vegan Beauty Review
  • Organic Beauty Blogger
  • Makeupholic World

Is it a good idea to use your name in the blog’s name?

Many beauty bloggers love to include their names in their blog titles. Your first and last names can be useful to establish a connection with your audience, as well as increase your online visibility as a beauty influencer.

Many beauty bloggers, such as Wendy Rowe and Lisa Eldridge, blog under their full names. You could launch your blog as a well-known hairstylist or makeup artist. To build your professional image as a beauty influencer, you can prominently display your full name on your blog posts.

The Huda Beauty Blog is named after its founder, makeup artist Huda Kattan. (Source: hudabeauty.com)

Acquire Your Domain

Before you commit to a blog title, make sure that the domain is available. This can be done quickly and easily with the Bluehost domain availability tester below.

Many hosting companies and top platforms offer a free domain. If you aren’t ready to begin blogging yet, but still want to be sure that you have the right to own your domain name, you can purchase it now and choose a hosting provider later. A domain usually costs less than $20 per year.

3. Choose a Blogging Platform

The best blogging platforms allow you to be flexible and easy-to-use, as well as making it easy to monetize your site. One of the two options for beauty blogs is Squarespace or WordPress.

A self-hosted WordPress blog with Bluehost is my top recommendation. WordPress is the most popular blogging platform, but it comes with some learning curves. For some beauty bloggers–particularly those who have minimal technical expertise–I recommend using Squarespace as an alternative to WordPress.

Squarespace and WordPress make it simple to add ecommerce functionality on your blog, so that you can fully monetize the online presence.

How to set up a beauty blog on WordPress

Each platform offers a different setup process. It takes just five steps to create a WordPress blog These are:

  • Choose your hosting provider.
  • Install the WordPress free software on your computer.
  • Select a WordPress theme.
  • Install WordPress plugins

Choose your Hosting Provider

Self-hosted WordPress sites offer great flexibility for blog design and monetization. Your website will need reliable and secure hosting. Bluehost offers expert support 24/7 via chat, phone, and email. Bluehost can help you launch your beauty blog for as low as $2.95 per monthly

Visit Bluehost

Install WordPress on Your Computer

Installing WordPress is easy. Visit WordPress.org to download the program free of charge. Bluehost is one of the hosting companies that will install WordPress as part their service.

Visit WordPress.org to download WordPress for free. (Source: wordpress.org)

Select a WordPress theme

The theme of a blog is a design guide and layout for the site. WordPress is a great blogging platform because you can access thousands of themes. Some themes are free, while others cost between $29 and $179 per annum. Premium themes are more elegant, but beginning beauty bloggers often start with a free theme. You can always modify themes later.

There are many WordPress theme providers. You can choose from Envato Elements or Elegant Designs to find the right theme for you beauty blog. These themes are tailored to beauty blogs by each provider.

Example of a WordPress theme for a beauty blog (Source: elements.envato.com)

Add WordPress plugins

WordPress is my favorite blogging platform because of the number of plugins that are available. WordPress plug is pre-built code that you can add to your website. A social share plugin allows your blog visitors to share your content on different social media channels. An ecommerce plugin, for example, helps you sell products through your blog.

There are many WordPress plugins that can be used to enhance your blog, just like themes. These are some of the most well-known:

  • WooCommerce Adds ecommerce functionality for your website so that you can add a shop on your blog
  • AkismetBlocks spam comment
  • Ellementor: A drag-and-drop tool to modify the layout of a blog page (this plugin is my favorite!)
  • WP RocketShortens website loading time which creates a better user experience for your blog audience
  • Social Warfare Makes it easy for site visitors share your posts via social media
  • Insert Footers and Headers:Lets add code (such Facebook Ad tracking code or blog analytics code), to your site’s header section and footer without having to know how code works
  • Yoast Search Engine Optimization:Guides through search engine optimization basics so that your blog is more visible on search engines

To add a plugin to your WordPress blog, navigate to the Plugins option on your WP dashboard and select “Add New.” (Source: wordpress.org)

Squarespace: The Best WordPress Alternative

Squarespace is a great option for creating your beauty blog if WordPress seems overwhelming. Squarespace is an all in one blogging platform. This means that you can set up your website within Squarespace. To add additional functionality to Squarespace, you can use plugins from Elfsight or SquareStudio.

Squarespace bloggers rave about the platform’s intuitive dashboard in user reviews. Squarespace’s beautiful and contemporary design templates are also highly praised by users. However, there are some customization restrictions.

A Squarespace blog is more expensive than a WordPress one. Squarespace provides a 14-day trial, and then you will pay $12 to $40 per monthly. You should start with the $26 monthly Basic Commerce plan if you intend to sell products through your beauty blog. Once you have more customers, you can upgrade to the $40 per-month Advanced Commerce plan.

It is easy to set up a Squarespace website. Simply create an account and select a plan. Then, choose a Squarespace template. Next, customize the template with your logo and branding elements. After that, you are ready to begin blogging.

Squarespace

Makeup artist Katie Jane Hughes’ beauty blog is built on the Squarespace platform. (Source: katiejanehughes.com)

4. Start Blogging

After you have chosen a platform, and created your blog, it’s time to get started blogging. It is important to create high-quality content that will be unique and stand out from the rest for your beauty blog. To attract and build a large, engaged audience, a strong blog content strategy will be key.

Decide what you want to blog about

Your chosen beauty niche will determine the topics you cover on your blog. These are some examples of the most common blog posts that beauty bloggers add to their websites:

  • New product reviews
  • Listicles of the best products
  • Tutorials for nail, make-up and hair
  • Skincare regimens
  • Tips and Tricks
  • Best budget finds
  • Special occasions: Beauty tips
  • Comparisons of beauty products “this vs. that”
  • Solutions for problematic skin, hair or other areas
  • How to achieve celebrity looks with less effort
  • Interviews with experts
  • Seasonal trends

Lists of “best” products for specific situations or seasons are popular on beauty blogs. (Source: wendyrowe.com)

It is your goal to discover what your ideal readers are looking for and to provide them with that information in engaging forms. Beauty bloggers who are successful use a mixture of text, beautiful images, and helpful videos to add variety to their posts.

 

Tip For more content ideas, check out our post Top24 Beauty Blog Ideas and Tips

 

Make a blog editorial plan

You must create a content plan to make money from your beauty blog. A blog editorial calendar is a great way to organize your thoughts, set deadlines, and set goals for your blog content.

To manage your editorial workflow, I recommend Trello which is a free tool. Trello can be used to manage your content creation timelines, organize post ideas and track published content.

Example of a beauty blog editorial plan created with Trello (Source: trello.com)

You want your posts to be both beautiful and helpful.

You’ll be amazed at the beauty blogs in your niche. If you don’t have a beautiful site, you won’t be noticed as a beauty blogger.

You’ll need to choose a blog theme or template that is attractive. But, it’s not enough. You should also use amazing images in your posts. And you should use lots. Beauty blogs are more likely to have far more images than other blogs. Your audience will also be searching for tutorials and how-to content. These can be best done via video.

Freelance services can help you create images and videos, as well as assist with branding. You will find many highly skilled and affordable freelancers at Fiverr.

Tutorial videos are extremely popular on beauty blogs.
(Source: janeiredale.com)

5. Use Effective Monetization Techniques

You must treat your beauty blog as a business if you want to make it a successful one. This means that you must think about how you plan to make money. There are many ways to monetize your blog. Multi-monetization is a key strategy of the most successful bloggers.

 

Tip How To Create a Blog Plan – which includes a free template for a business plan – to learn how to manage your blog like you own a business.

 

Best Affiliate Marketing Programs For Beauty Bloggers

You’ll be discussing many beauty products as a beauty blogger. You’ll provide links to the places where your readers can buy those products as a convenience. To earn a commission for every purchase made by a reader of your blog through one of your affiliate links, you can join networks and programs.

The following are the top affiliate programs for beauty bloggers:

  • Amazon Associates
  • BH Cosmetics
  • Madison Reed
  • Target
  • Sephora
  • Ulta Beauty
  • Integrity Botanicals
  • SkinCareRx

To gain access to more beauty-related businesses and brands, you can join affiliate networks such as ShareASale, CJ Associates, or Rakuten Marketing. It’s worth searching Google for affiliate programs if you are interested in a particular brand or use it regularly.

Affiliate marketing can bring you a lot of money depending on which programs you are enrolled in. You can expect to make anywhere from 1% up to 25% on the product’s total price.

Limit your product recommendations to those products that you have used and loved. Do not compromise your integrity for a commission. You’ll lose customers if you suggest substandard beauty products.

The Meg O. On the Go beauty blog monetizes through affiliate marketing. (Source: megoonthego.com)

Make Sponsored Posts

Many beauty bloggers work directly for brands who pay a fee to post sponsored content. Joining influencer networks such as TapInfluence and Linqia is a great way to get in touch with beauty brands.

Brands can also be negotiated with directly by you. Create a blogger rate card listing your sponsored post rates and details about the brands that will be receiving them.

Earnings from sponsored posts depend on many factors such as your site traffic, social reach and quality. From $50 to thousands of dollars per post, you can make as little as $50. Influencers with millions can earn five- to six-figures per posting, but this is an exception and not the rule.

Linqia is a popular influencer network for beauty bloggers who want to monetize their blogs. (Source: linqia.com)

You can sell beauty products on your blog

Many beauty blogs have online shops that allow site visitors to make purchases right from the blog. Either you can sell third-party products, or you can create your own private-label products.

 

Tip How To Sell Private Label Cosmetics for more information about how to create your own cosmetics line.

 

Join the Top Ad Network

Beauty bloggers also make money through advertising. There are two options: you can negotiate terms and rates directly with businesses and brands, or you can join an top advertisement network which will take care of all details. Google AdSense, SheMedia and Mediavine are the most popular advertising networks for beauty bloggers. AdThrive will be a highly-paying network that you should check out once your blog has more than 100,000 page views per month.

Advertising earnings will depend on the quality and quantity of your blog traffic. While most bloggers make only a few dollars per month from ads, the number of page views that a blog receives each month can increase to the six- or seven-figure mark.

Top Tips for Beauty Bloggers:

Now you have all the information you need to launch your beauty blog. To help make your blog more successful, I have a few additional tips for you.

Pay close attention to your competition

You are likely already following many beauty bloggers and influencers if you are passionate about beauty. You need to expand your competitive monitoring if you are a blogger looking to start a business.

Pay attention to what other bloggers are blogging about, how their fans are sharing and commenting, and how their competitors are monetizing their blogs. Take what they do well and what they don’t and create ways to make your blog stand out from the rest.

Master Basic Search Engine Optimization (SEO) Techniques

You need to understand the basics of SEO if you want people searching for you on Google. These are the basics of SEO:

Actively promote and market your blog

You must market and promote your blog effectively, last but not least. A strong social media presence is a key marketing strategy for beauty bloggers.

Most successful beauty influencers have profiles on Instagram, YouTube and Pinterest. It can take a lot of time to create posts for all these social media channels. To help you keep your social media presence active, you might consider hiring a virtual assistant from Fiverr if you have the budget.

If you have a limited budget and are short on time, I suggest focusing on Instagram and YouTube. There is a lot of demand for beauty content. You can always add more social channels to your marketing mix over time.

The Sara Beauty Corner blog has 10.6 million subscribers on its YouTube channel. (Source: youtube.com)

Bottom line

If you follow these five steps, it’s easy for you to start your own beauty blog. Affiliate marketing, sponsored posts and advertising are the best ways to make money blogging about beauty.

Although there is increasing demand for online beauty content, you need to create exceptional content that stands out from the crowd of beauty bloggers. Don’t forget to share your blog on social media, particularly Instagram and YouTube.

Here’s a 6-point checklist to help you get your omnichannel model in shape

Customers want a customer-centric experience, especially after making a purchase. International competition will be easier if a company invests in its Omnichannel Service.

Are you having the same problem? I purchased shoes online from an international store, but they weren’t the right size for me. I had to return them. The size I needed was not available in stock. I had no other choice but to return my money.

The entire process took three weeks. There were five days between placing an order and receiving the product at my door. I also had to spend two days trying on the products and returning them. It took five days to return the product to the seller. Six days later, I received a refund. It was an international online store. It was unpleasant.

Personally, I shop at a variety of e-commerce websites both in my home country and abroad. I was strengthened by the shoe incident and believe that Finnish retailers are capable of competing internationally if they have their omnichannel services in place. With a strong brand, targeted marketing and the right selection, right price, and an omnichannel service model that is well-thought out, it’s possible to stand against global competition.

Many things are involved in an omnichannel service. This article will concentrate on the ease of post-sales transactions, and how to build a competitive advantage. Customers will shop online as well as in brick-and-mortar stores more easily.

Omnichannel service model checklist

Before you can even talk about competitive advantage, make sure that these are in order. To see how many areas you business is proficient in, use the following list:

  1. Customers can pick up online orders from a retail outlet.. Online purchases should be possible at your nearest store. Many stores offer this service. Many deliveries are made from a central warehouse or a major supplier. They can be delivered directly to the customer or to an outlet.
  2. Online customers may be able to order the product from a physical store.Online purchases can only be made from one central warehouse. Or are there stock items in stores? Delivery takes 1 to 2 days if the product can be shipped from a local store.
  3. Customers can reserve items online and pay in cash at a local store.Online banking and credit cards are not for everyone. Your customers should have the option of ordering online and having it delivered to their home at a retail location.
  4. Customers can return items purchased online to their store.Customers can return online orders to stores for an instant refund. You can also exchange for a different size or product.
  5. Customers who sign up for loyalty programs return online purchases immediately to get their money back.Customer should immediately return a product via postal service or other carriers. The refund should not be delayed for the product to reach a warehouse. The customer could, for example, inform the company via its online shop about the return.
  6. The salesperson can sell the product online or at another outlet if the product isn’t available in the local store.A customer shopping in a store that does not stock a product should be able for the salesperson to sell it online or at another outlet.

If you got six/six correct, congratulations! Your competitors are far behind you and you are well on the way to creating a customer-focused service model that includes post-purchase events. Many competitors only manage to tick one or two items off the list.

Sometimes it seems that we are willing to go to great lengths to improve services such as online shopping portal user interfaces. This is all in the name for a great customer experience. While this is a crucial area, it won’t create customer loyalty nor brand advocates who extol your store’s superiority to the rest.

Simple things like the ones described above are key to true competitive advantage. These simple advantages make your customers question why they bought shoes from an overseas online store.

Analyteq Oy joins the Solteq Family: Product replenishment analytics to help digital commerce solutions

Analyteq Oy joins the Solteq Family: Product replenishment analytics to help digital commerce solutions

Solteq’s announcement that it was purchasing a majority stake in Analyteq Oy drew immediate attention and reflections from employees. The intentions of the new owner were likely to be of concern to many as the acquisition caught everyone off guard. The transfer now seems very logical, after the dust has settled and the acquisition is confirmed.

Cross-pressure among traders

The retail sector has seen major changes over the past few years after a period of relative calm. One thing has remained constant throughout this period of transition – the customer experience. It doesn’t matter if you are talking about traditional shops or e-commerce solutions. It is crucial to invest in customer experience to build a long-lasting relationship with each customer and not just a temporary experiment to try our products or services.

Consumers are becoming more educated and more demanding, especially in the grocery industry. Diverse media outlets have begun a dialogue on the issues of waste management, food waste and operational ethics in the sector. We, the consumers, send a mixed message. We demand a flawless point-of-sale experience.

Supply chain improvement with real added value

Analyteq now steps on the bridge. We specialize in providing a demand-based replenishment service and developing supply chain management-related Web analytics.

We work in close cooperation with Helsinki-based software company Relex Oy, who have in recent years received a variety of international awards for their forecasting and portfolio management support systems. Analyteq’s versatility in utilisation and optimization of these systems within our clients’ operating environments is what makes us stand out.

Our pioneering and fruitful cooperation is illustrated by system and service entities. In these entities, clients can completely outsource replenishment of their products. This was previously a difficult area of operation. We were also able to automate the replenishment and sale of daily products in stores thanks to our collaboration. This has allowed us to reduce waste and improve the availability of products.

Customers get a greater overall benefit

Solteq’s arrival on the scene is an interesting development, if we look at all of the above. Practically, this means that we now have a wide range of experts in product and service portfolios at the same table. This will undoubtedly lead to more synergies for customers.

For example, we might envision seamless integration between ERP, cash and electronic-trade systems to support product management and replenishment. Service production is also available, which uses advanced analytics to optimize the supply chain. We can also offer logistics solutions in conjunction with Analyteq’s owner, Tuko Logistics. All of these solutions can be tailored to the customer’s specific operating environment, and are available as a service.

The sector is on the cusp of some exciting projects, and enthusiasm from all parties is evident.

How to Supercharge Your PPC Performance Using LinkedIn Audiences

As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is to start integrating the unique LinkedIn targeting audiences that Microsoft Advertising offers.

linkedin targeting for microsoft ads

These advanced ways to collect data and target customers allow you to dive deeper into the company, industry, and even job title of the person clicking on your ads.

So that’s what I’ll be focusing on in this post. We’ll talk about: In this post, I’ll cover:

  • The different types of LinkedIn audiences and what they entail.
  • How to set them up for targeting in Microsoft Ads.
  • How to optimize your ads once you’ve collected data.

I’ll also provide some real-life examples and data from my own experiences in PPC consulting. LinkedIn targeting will be one of your most important strategies moving forward and you will continue to see Microsoft Ads deliver you even greater performance.

LinkedIn audience types

Before I get into setting up your audiences for Microsoft Ads, let’s go over the three different LinkedIn audience types you can target.

1. Company

  • Target users in specific companies.
  • Good for if you have a list of prospect names or high-converting organizations
  • Use to collect data and adjust.

With this first audience, advertisers can select from thousands of different companies. Operating off a search function, you’re able to type in a prospective client or business name and then add them into your data observation strategy.

The most important thing to note about this company audience, as well as the others, is that they are operating entirely under the assumption that people have their LinkedIn profiles up to date. So, for the company audience, Microsoft Ads would look for people who worked most recently at the companies you select and have that set under their LinkedIn profile. This particular audience type can be helpful if you have a list of prospective client names or if you know that your customers will likely come from whatever organization(s) you select.

linkedin audiences in microsoft ads—target by company

If you’re not 100% sure what companies you need to target, it can also just be a great way to start collecting data and observing the click traffic for a time before you make any adjustments.

My advice would be to start with businesses that you currently have on your prospect list, businesses in the target work sector you’re gearing your ads towards, or purely to collect data to utilize in the future.

2. Industry

  • Target people in highly specific industries
  • Can help collect the most valuable clicks
  • Start with higher-level industries

Our second LinkedIn audience comes in the form of industry data. The industries you can select from are in the form of a pre-set list that Microsoft has in the campaign settings, but they can get extremely specific depending on how deep you dig into them.

I’ve personally found the industry audiences to be some of the most helpful for advertisers to take advantage of because knowing your target audience and industry is at the foundation of not just PPC marketing, but your entire marketing strategy as a whole.

For example, I work with an ecommerce client who sells school & office supplies. They understand that one of their biggest target audiences is the education sector. Through the industry audience section, we were able to first observe the Higher Education, Research, eLearning, Education Management, and Primary/Secondary Education audiences they offer and then optimize with bid adjustments after we recognized which was driving the most value and best return.

With a wide array of different industries to select from that include Energy & Mining all the way to Wellness & Fitness, these audiences can really help drill down into the most valuable clicks out there on the Microsoft search network.

With industry audiences, I would recommend first identifying which higher-level industries will be your targets and then dive deeper into the more specific sub-categories under those to make your first selections.

3. Job function

  • Target users of specific roles within their organization.
  • Helpful if you know who the decision-makers are in your target market.
  • Start with a broad range of roles, then refine accordingly.

The final type of audience that we can utilize is the job function. Bing describes this audience as a way to target people who perform certain job functions as defined by their LinkedIn profile. This particular audience is extremely helpful if you know what roles the decision-makers at your target companies tend to have.

For example, if when signing on a new customer, you tend to work with people in their finance department, then finance, accounting, and purchasing may be the more ideal audiences for you to select. Or let’s say you tend to work with customers that are more regularly in administrative-type roles. In that case, the administrative, human resources, and operations audiences would be the perfect ones for you.

linkedin audiences in microsoft ads—target by job function

At the end of the day, because you are solely collecting data in the beginning, I would recommend selecting as many as you feel are relevant and then optimizing once you have a solid one to two months’ worth of information to go off of. This could also be a great way for you to dive deeper into the demographic make-up of your ideal customer and collect data for job function audiences you may have not thought would normally be relevant.

On consulting calls, I generally advise people to use any combination of the following: program/project management, purchasing, operations, administrative, human resources, marketing, sales, and finance. Of course, if you identify any others that are even more entrenched in your specific industry, then be sure to add them in. It really is the more the merrier type of situation when adding these audiences because it will only allow you to collect and utilize more data and continue to get the best results from your Microsoft ads.

When starting out, I generally advise people to target any combination of the following: program/project management, purchasing, operations, administrative, human resources, marketing, sales, and finance. 

How to set up LinkedIn audiences in Microsoft Ads

In this next section, I’m going to cover how to set up the LinkedIn audiences in your Microsoft Ads account (on both the campaign and ad group level). There are also several specific rules when setting up the audiences that I will cover to make the process for you as easy as possible, but let’s first start with the steps:

  1. Log into your Microsoft Ads account
  2. Click on the first campaign you’re adding LinkedIn audiences to
  3. Click into the campaign’s settings
  4. Scroll down to the Campaign targets section
  5. Click Edit target categories and then select the ones you want to use (any combo of Company, Industry, or Job Function)
  6. Scroll down to the very bottom of the Settings page
  7. Under each category click Edit target and select from the different options available in each
  8. Once you’ve selected them all click Done
  9. After you’ve finished each category you’re going to use, click Save
  10. Once saved, scroll back down into the settings to the new category sections and manually change all bid adjustments to 0%.

Selecting Your Audiences

We’ll first go through the basic steps, and then I’ll provide some best practices and important considerations.

Select your campaign and level of application

When you first log into your account, the first thing you will need to decide is which campaign(s) you would like to start using them in and whether you want to add them on the campaign level or more granularly at the ad group level.

Unless you do have very specific ad groups set up that you anticipate would be more ideal to have set on that level, my suggestion would be just to add it at the campaign level. This will allow you to collect data much quicker and will also prevent you from running into any issues using these down the line.

You can only select one level: campaign or ad group. My suggestion would be to go with campaign level. This will allow you to collect data quicker and also prevent you from running into any issues down the line.

The one specific rule you need to be careful of is that you can only select one level: campaign or ad group. If you try to add audiences to the campaign level and then also to the ad group level, it will block you. In the reverse scenario, if you set some up for specific ad groups and then try to for the entire campaign, you will receive an error message. Campaign level allows you to collect information on a much bigger scale.

Select your campaign targets

Next, after you’ve selected your first campaign to add them to, you’ll want to click into the campaign’s settings. Once in the settings, you’ll want to scroll down to the section titled ‘Campaign targets’ and this is where you will select which of the three you’d like to use.

linkedin audiences in microsoft ads—campaign-targeting-options

Select your categories

Under campaign targets, you will then click “edit target categories.” You have the ability to utilize any combination of the three, but the two I see used more often are usually Industry and Job Function. I would suggest using as many as you feel are relevant to your business.

After you select your audience types, you’ll scroll down all the way to the bottom of the settings screen and will see the categories you’re going to use. Next to each, there will be a blue font button ‘Edit target’ that will then allow you to go in and select from the different options.

Notes on selecting your audiences

A few important notes on selecting your audiences:

  • The process for adding the three different types of audiences is exactly the same. You’ll click “edit target,” scroll through and select the ones you want to use, and then hit the ‘Done’ blue button when finished. 
  • One other important thing to also look out for is that when you click Done after selecting your audiences, you’ll need to hit the big blue ‘Save’ button. Unfortunately, if you don’t hit that final Save button and click away from the Settings screen, you will lose all your selected audiences and will have to repeat the process.
  • The final change to also be aware of is that once your audience categories are selected and you’ve successfully Saved them, there will automatically be a +15% bid adjustment applied to them. In the final section, we’ll discuss optimizing these audiences with bid adjustments, but for now, I would manually change that back to 0% so that it does not increase our bids just yet.

Optimizing your audiences with bid adjustments

Once you’ve set up your campaign with the selected audience, here’s what you can do to access its important data and apply it to further improve performance.

Allow time for data collection

Now that you have your LinkedIn audiences selected and collecting data, the next step is to wait and give it time. Generally, with optimizing audiences, I would say that waiting at least two to four weeks minimum is important, but there are other factors that could affect that timeline.

Waiting at least two to four weeks minimum is important, so you can really see which audiences are driving the most value.

 

If you usually get a high number of clicks in that particular campaign, then you may be able to analyze the data even sooner. I use four weeks as a rule of thumb because after a month, you can really see which ones are driving the most value. Of course, as you move forward advertising and using these audiences, more data makes it easier to make changes.

Access and organize your data

Ok, you have your first month of data collected—now what? To access the data, you’ll first want to click into the campaign using the audiences and then click on the Demographics tab. You’ll notice that at the top of the page, it will have all the different demographic types listed out and you will then select whichever one you want to view first.

You may only see a few columns in regards to the type of data (clicks, impressions, etc.) so my suggestion would be to modify your columns and make sure you have all of the most important metrics selected, such as clicks, impressions, cost, CPC, conversions, CPA, and any other conversion-related ones that are relevant.

Modify your columns and make sure you have all of the most important metrics selected, such as clicks, impressions, cost, CPC, and more.

 

linkedin audiences in microsoft ads—reporting columns example

In the industry section, for example, you’ll see each of the different industries you selected and the data they’ve collected. This optimization may vary depending on what metrics you hold to be most valuable and what your business’s goals are, but most likely you’ll want to use conversions, CPA, and conversion rate as your main three. You’re going to be looking to see:

  • Which industry drives the most conversions
  • Which has the lowest CPA, and
  • Which converts at the highest rate

Add bid adjustments

Your next move will be to add bid adjustments to the audiences performing the best, based on those three metrics. By adding in a bid adjustment, you’re targeting your ads more towards those audiences in the hopes to drive more traffic and more value from them.

 

linkedin audiences in microsoft ads—bid adjustments

On the flip side, if you notice there are certain audiences performing poorly and not converting well, then you can also decrease your bid adjustment. This lessens the likelihood that your ads show to people in those audiences. As more time goes by and your data continues to grow, you can continue to add adjustments where you see fit and really drive the most value from your LinkedIn audiences and Microsoft Ads as possible.

Drive high-value traffic with LinkedIn audience targeting

Identifying business leads and opportunities can almost feel like a needle in a haystack situation. With the need to drive as much value from the traffic you’re getting, you must take advantage of all tools available, and now you know how to use one of the best ones out there: LinkedIn audiences! Some key things to remember are:

  • The targeting technology is operating entirely under the assumption that people have their LinkedIn profiles up to date.
  • Always start broad with targeting options and then refine as you collect data.
  • Give plenty of time for your campaigns to give enough data to make meaningful decisions.

 

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8 Creative PPC Strategies To Overcome Today’s Challenge Landscape

8 Creative PPC Strategies To Overcome Today’s Challenge Landscape

 

PPC best practices, such as targeting and segmenting your audience, selecting the right keywords and optimizing data, are very timeless. However, as platforms change, companies grow and customer behavior shifts, the strategies that we use are often not relevant.

We’ve also seen many challenging changes in the last year from Facebook, Apple, Google and Apple in the name automation, privacy and pandemics.

That’s why I am going to share eight PPC strategies with you today to help you overcome the many challenges that we face today.

creative ppc strategies to overcome today's challenging landscape

These strategies include the following:

  1. Modified broad match workaround
  2. Beyond Google Analytics: Reporting
  3. How to find new keywords
  4. Display ads in a different way
  5. Data collection from the first party
  6. Create accurate buyer personas for B2B
  7. Facebook Event Measurement:
  8. Unique way to use click–to-Messenger ads

Let the fun begin.

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PPC strategies that you should be using in 2021

The strategies and tools discussed in this post are almost all old. What is unique is their role in the current PPC landscape. Google removing modified broad match and low volume search terms, Facebook Ads restricting us to eight conversion events and the eventual cookiepocalypse changing pretty much everything, means that some strategies and tools are no longer effective or make no sense.

1. To succeed, you need to match broad audiences with people who are aiming for success.

Google’s retirement of modified broad was based on their claim that “broad match is now more effective at driving performance” and that modified broad and phrase match often have the same use cases. PPC experts were largely open to a different conclusion. Even if it is more effective, broad match will always carry the risk of wasting money on low-converting traffic.

This workaround allows you to enjoy the benefits of broad matching at a lower risk.

How to do it

With this strategy, you’ll create a workaround by pairing the broad match keyword type with larger affinity, in-market, and custom audiences.

google ads audiences tab, used for layering audiences onto broad match keyword targeting

You’re basically telling your ad that it will show for any search that contextually matches your broad match keyword.Only If it comes from someone within your targeted audience,

Even if your query isn’t the most relevant, this will ensure that you are at least showing up to the right person and getting some brand exposure. The “risk” of broad matches is reduced because the audience will be searching for more relevant queries. You may also find new audiences or terms to target.

If you are looking for:

Review your campaign setup before you start to ensure there are no restrictions or exclusions which could make this strategy ineffective. You’ll also need a solid negative keyword list to begin with.

For more help with this strategy, head here.

2. YouTube Studio can be used as a video- and display ad optimization tool.

YouTube Studio is widely known as a hub for Creators, but when connected with Google Ads account, it becomes an invaluable tool for more than just video ad optimization.

Why? YouTube Studio provides insights and data that you won’t get in the standard Google Ads reporting.

Here’s what you can do

  • Fix leaks in your spending:To find out which device types are showing your ads, but not receiving card clicks, you can use the Device type report to add the “Cardclicks” and the “Average percent viewed” columns.
ppc strategies for 2021--youtube studio report

Here, the “Card clicks column” shows that your TV, Tablet, and Game console placements may be a waste of money. __S.55__

  • Build custom audiences:The External Sources report will identify other sources that send content to YouTube.Traffic to your videosThese audiences can then be used to create custom audiences for Display, Videos, or Other.DiscoveryCampaigns
  • Find placement ideasFind out what videos are being recommended in the Suggested Video report. Use them to help with channel placement or video production ideas.
  • Make your video ads perfect:The Key Moments report shows you exactly when viewers dropped off or engaged in your videos. You can’t get more precise than this!
youtube studio key moments report

For more ways to use this PPC strategy, head here.

3. Microsoft Advertising Intelligence offers new keyword ideas

Microsoft Advertising Intelligence allows you to access a keyword planner tool by downloading an Excel plugin. The amount of information it provides can be dizzying, but when used right, you can discover new keywords that would otherwise slip through the cracks (or that you may not be able to discover through the limited Search Terms Report).

How to use it

Simply paste your list of keywords into Excel’s interface. The tool will then give you a list with keyword recommendations, volume, bid estimates and many other metrics.

ppc strategies for 2021--microsoft advertising intelligence interface

This is just the beginning. You can now get even more detailed with different views.

  • TrafficTo avoid duplicates, organize by device (not match types) to obtain a list of keywords that are free from duplicates and have total searches within the last month.
  • Gender and age group:You should identify keywords that are searched, but not by the right audience.
  • URL:To get keyword suggestions, paste a list URLs into the box. Next, check the device and keyword match type for these keywords.
  • Keywords that are related:Look for similar keywordsOther advertisers are also biddingSeek out if it is possible for you to compete.

You can now plug in the Google Keyword Planner the list of keywords that you have come up with. And don’t exclude low-volume keywords. It will be surprising to learn how popular keywords with low search volumes in Bing can actually be on Google.

Also, make sure you upload your Microsoft keyword list to Google and Google keyword list to Microsoft. (P.S. You can also use our Free Keyword Tool to get Bing and Google performance data in one place.)

Learn more about this PPC strategy here.

4. Display ads can be used to increase brand awareness.

Advertisers can use this PPC strategy to show clients how display ads impact their campaign performance (i.e. to prove that the money they spend on Display ads is worthwhile).

Here’s what you should do:

  • You can set up your Display campaigns to include the word “display” in all of them. This will allow you to create a Traffic Source Audience. You can also manually tag Display URLs with a particular source and medium.
How display advertising can impact search network performance traffic sources
  • Your Traffic Source audience should be added to Google Ads as well as Google Analytics. This will ensure that the metrics are included in the Audiences report.

Now, the numbers in Google Analytics will show you which users, who did not convert from your Display campaigns, eventually returned to your site via other channels and converted.

These audiences can be used in observation mode to add them to your campaigns or ad groups in Search. This way, you can get information on what users are searching for after interacting with your Display ads.

Learn more about this PPC strategy here.

5. To scale first-party data collection, run lead generation ads

As third-party cookies are in their final stages of life, collecting first-party data is now a priority for advertisers. While you can (and should) include lead magnets on your site that collect email addresses and other information, you can scale that data collection by using lead form ads, particularly on Facebook.

There are two ways to go about it:

  • The first is by adding custom questions to your Facebook lead ad Instant form. You might choose to auto-populate fields based on information that the user has made available in their profile. However, more fields could lower the completion rate.
b2b marketing strategies to collect first party data through custom questions in google ads
  • The second is to ask for only their email to capture a large volume of leads. Then, enroll them into your email marketing campaigns that both build trust and send them to your site. These trusting visitors will now be more likely to fill out forms there with additional [first-party-data-collecting] fields.

You will need to have a solid email and content marketing plan in place so that you can offer offers that your target audience finds worthwhile.

For more tips on this strategy, head here.

6. LinkedIn Website Demographics can be used to refine your B2B buyer personas

Even though this tool was released in 2017, it has not received much attention. It allows you to capture first-party intent data that can be used for B2B PPC.

It can be used in many ways:

  • Segment the users that clicked on your linkLinkedIn adsByJob function. This data can be compared to your pixel data in order to measure conversions according to function. If you get a lot of traffic from BDRs, but not conversions, you can adjust your offer or exclude them from your LinkedIn audiences.Microsoft Ads Profile Targeting.
linkedin website demographics--screenshot of report comparing job function and conversions
  • Analyze the performance according to company size. So if you get a high volume of traffic from small businesses who don’t have the budget for your services, you could adjust your ad copy to include a starting price.
  • Filter by job seniority to identify the best types of content to use in your B2B marketing strategies. Low-seniority prospects may respond well to high-level overviews or educational content, while senior prospects might be more responsive to leadership topics and ROI-focused content.
  • These insights will help you identify niche sites that your top buyers would like to be placed on.

For more tips on using the LinkedIn Website Demographics tool for PPC success, head here.

7. To deal with Facebook [aggravated] Event Measuring, you can use custom conversion events

From endless to-dos to just eight? It’s fun.

How do you go from unlimited Facebook conversions to just eight? It’s not fun.

Let’s say Facebook Ads for webinars are your top-of-funnel bread and butter. You can also have separate conversion events for each vertical because you offer six different industries. Now, there are only two conversion events for your entire domain.

disappointed face meme

What to do?

Make the next ad for your Facebook funnel. Copy the same for all industries. You can now create one Custom Conversion Event for all webinar signups and then select that one Custom Conversion to be just one of your aggregated events.

facebook ads custom conversion tab for aggregated event measurement

There are many ways to combine events in a way that suits you best, such as:

  • Offer (content vs consultations vs discounts)
  • Stage of funnel (top vs mid vs bottom)
  • Seasonal actions can be done together (you have the option to swap out any eight events, if necessary).

For more ways to deal with Facebook Aggregated Event Measurement, head here.

8. Make click-to-Messenger advertisements into chatbots that generate leads

You could also steer clear of conversion events and pixels altogether by using Facebook campaign objectives that don’t send users to your site–like leads (mentioned above) and messages (mentioned below).

The messages objective not only saves you from the complications of a conversion event, but it also allows you to do more with the current version. You can transform it into a conversational lead advertisement.

How to do it

Once you select the messages objective, go through the standard campaign setup (media type, primary text, headline, etc.) Scroll down to the Message Template section, and click “Generate leads – Messenger only.”

Click Create to set up a conditional chat series that will gather information and qualify leads.

Conversational information gathering can engage users who may not be able to respond to direct responses. This method is also more creative and may be more appealing for tired audiences.

For more help with this PPC strategy, head here.

These 8 PPC strategies will help you move in the right direction for advertising in 2021.

These strategies and the tools that enable them have been around since the beginning, as I said. They are resurfacing because the PPC industry is moving towards privacy-first (and, from the looks of things, heavily automated).

  1. As a modification to broad match, you can pair broad match with audience targeting.
  2. YouTube Studio can be used as a video editor and a tool for ad optimization.
  3. Microsoft Advertising Intelligence can help you find new keywords.
  4. Display ads can be used to increase brand awareness.
  5. To scale your first-party data collection, run lead generation ads
  6. LinkedIn Website Demographics can be used to improve your B2B buyer personas.
  7. Combining events with Facebook Event Measurement [aggravated]
  8. Make click-to-Messenger advertisements into chatbots that generate leads