Selling on Amazon: my company’s Plan

The elephant in the room when it comes to ecommerce is Amazon. The assumption among many merchants and their clients is that you need to be on Amazon or you’re destroying your business. I appear to hear that all the time.

In fact, I am not overly fond of Amazon. There’s a large amount of business to be had on this platform, to be certain. And it does have some innovative technologies. However, Amazon is disrespectful to resellers. It abuses its power and does not function in the best interest of its clients.

Your plan for Amazon depends on what your business looks like. In this post, I will discuss my company’s plan with hopes that it helps you.

My company, Beardbrand, is brand-focused. We create our own products and we are therefore able to set contracts which specify who can sell our goods on Amazon. We’re working to ensure there is not a race to the bottom with pricing. If you’re a pure retail play, or a drop shipper, Amazon will probably introduce a different business model.

Since we can specify who can sell our products on Amazon, you might assume it would be us doing the selling. But that isn’t the case. We do have our products on the platform, but via an exclusive relationship with Etailz, among the top 25 retailers on Amazon — with more clout than us.

We made the choice to associate with Etailz for a couple reasons. We seen managing our Amazon listings as a different sort of business model and one which we were not highly capable at. We tried our hands on the platform and found a little success, but it turned out to be more of a distraction. To succeed on Amazon, we would have to spend more time. As opposed to investing in a platform that was not ours, we chose to spend some time on our top abilities: online branding and retail.

We treat Etailz like some of our retail partners. Thus, Amazon becomes a part of our wholesale company, instead of an entirely new branch within our enterprise. Clients can still pick up there, but it will not be in the high level of support they can become directly on our site.

The strength of the strategy is our ability to produce a special relationship with our customers, on our own site, as opposed to leveraging buyers on a third party platform. Our principal store performs very well. Platforms like Amazon constitute only a small proportion of our revenue.

The probability of building your company on Amazon is that at any time it can alter its policies, kick off you, or begin competing directly with you. Each time I attend an ecommerce conference I hear these stories. However, when you associate with a large player like Etailz, your chances grow. It is possible to use the connections and power a $50 million company brings to the platform.

From a cost perspective, it might appear that we’re losing margin by selling through another freelancer. But when we correctly factor in energy, time, and marketing efforts necessary to conduct a successful Amazon shop, we’ve found otherwise.

If you don’t have a wholesale division, my company’s plan may not apply. But if you’re already working with retailers, your surgeries might find a hell of a lot simpler.

The development of tablet POS systems has radically altered the point of sale marke

A Shifting Point of Sale Landscape

The development of tablet POS systems has radically altered the point of sale market in the last ten years. From restaurants to boutiques, pills have found their way into many different commercial environments.

What is so great about pills?

Pills are small, sleek, and sexy. They are also small and portable, so if space is a limit or you will need to carry around your POS system, then tablets can be quite beneficial hardware to get.

What’s the downside of using pills?

Tablets were created for customer applications and can take a beating in commercial environments. Envision a bartender punching in an arrangement with an empty beer bottle in hand during happy hour. Pills may also have limited internet connectivity and rely on WiFi or a mobile signal. Most tablets also lack horsepower and give inferior processors to bigger computers.

Are pills just a whole lot of hype?

Not necessarily. Pills certainly have their place, but we do not envision traditional terminals becoming obsolete anytime soon. Along with tablets themselves, there is also an whole sub-industry of tablet-based software platforms — but that is a totally different Q&A session.

How do you advocate using tablets?

As previously mentioned, we do not encourage the replacement of traditional POS terminals with pills for the sake of looking cool. Instead, we advocate using pills to augment your existing operations. We have sold pills for numerous situations, but below are the most common situations where we see pills add value:

  • Small Footprint: Tablets are modest and sometimes space is simply limited. Like the banner image above, pills can be put into docking stations and behave as a non invasive POS system.
  • Line Busting: Pills are amazing for breaking up the line during busy times.
  • Mobile Wait Staff: The wait staff can take orders from anywhere in the restaurant and immediately send them to the POS from a tablet.
  • Receiving Inventory: Many retailers use pills to obtain inventory in their inventory room. Rather than counting each product, they could scan them straight to the point of sale.
  • Trade Shows: Advertisers also have used tablets to conduct transactions at trade shows and other temporary sale websites.

We estimate that 80 percent of the clients and prospects that call asking about pills really do not get one. The majority of the time, once we ask why somebody needs a tablet POS, they can’t put forth a legitimate business reason beyond the appearance. Once we really walk through the company scenario, most individuals decide against tablets.

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Since 2010, tens of thousands of shops

Since 2010, tens of thousands of shops shut their doors across america in what’s been called”The Retail Apocalypse.” Nowadays, brick and mortar shops must offer compelling offerings and outstanding service to remain successful.

SCORE found that 91 percent of Americans store at a small company at least once each week, and many Americans believe supporting local companies enables the community. Nevertheless, online retailers are expanding their market share and taking away sales from physical businesses.

While there are lots of explanations for this trend, payment processing is a substantial issue for many smaller businesses. Based on U.S. Bank, 47 percent of Americans favor digital payments over money. In addition to this, nearly half of U.S. consumers carry no more than $20 in their pockets.

The Significance of Payment Processing

A physical store that doesn’t have a suitable payment processing solution will face key challenges, and might eventually fall prey to the Retail Apocalypse. Here are a couple of reasons why retailers will need to update their system to accept different payments.


Online shopping provides quick, convenient service, and 64 percent of customers prefer buying from online stores. Considering that 26 percent of Americans are always on the web, it is logical that shoppers will turn to electronic retailers as they are just a few keystrokes away.

These statistics aren’t a death sentence for brick and mortar shops. Rather, they reveal that local retailers will need to provide exceptional advantage to draw in shoppers. After all, a client can get just what they want from a physical store without needing transport. It makes sense to shop little if it can resolve problems faster than online shops.

Payment processing plays a role in offering this advantage. A store that only accepts money can’t offer this level of service.


Cash is king, right? For many merchants, cash payments are the preferred option. Business owners do not need to cover merchant fees and may even offer discounts to promote money payments.

However, relying on money can be a safety risk. Company owners assume the risk of fraud and burglary when conducting a cash-based enterprise. Employee theft also becomes an important issue. Not only can a worker take money from the register, but they could also shortchange customers and make legal issues for your company.

Accepting digital payments provides a layer of security for your clients. Any fraud claims are managed by the card business, and getting less money on hand will lessen the chances of theft.


Bookkeeping may be troublesome task for a cash-only brick and mortar enterprise. It might take hours to track earnings and calculate earnings, profit, and other important metrics. Even more, monitoring how well certain things perform can be impossible if a company doesn’t have a contemporary reporting system.

Payment processing solutions integrate with cloud point of sales systems, providing it with strong data to refine operations. Even more, this information can be exported to accounting software like Quickbooks and shave hours of everyday bookkeeping.

Brick and mortar retailers want these features to reduce their costs and keep profitable, particularly in regards to identifying dead stock. Inventory that’s slow-selling not only takes up space, but also results in capital tie-up and can increase administrative costs. Fortunately, a contemporary POS can quickly ascertain item popularity and assist businesses order stock better.

Prepare for Future Issues

As we mentioned earlier, Americans don’t carry very much money in their wallets. This trend could continue and finally result in a largely cashless society. Staying ahead of the curve will help any company prepare for a possible shift in consumer purchasing habits.

More worrying, however, are unpredictable events that could alter the economy overnight. Two recent national disasters demonstrate dangers to brick and mortar stores that may happen again.

The COVID-19 pandemic frightened many customers, and many were exhausted to make use of money and contract the virus. Shops that can’t accept debit and credit cards may lose business as a result of this fear. And clients who journey to such shops and find out they can’t finish their transaction will probably become upset. This reduction in customer satisfaction is the last thing a company wants during a catastrophe.

Second, the U.S. is undergoing a coin shortage due to diminished economic activity. Many companies are asking shoppers to use plastic or pay in exact change. If this could happen with coins, could it possibly happen again with Dollar bills?

Implementing payment processing today can enable a business weather the fallout of a similar future occasion. The marketplace can take an unpredictable term at any time, and embracing the most recent technology puts companies in the ideal position to respond.

Which Payment Processor to Select?

Brick and mortar stores should try to find a payment processor that accepts all major credit cards also incorporates with the ConnectPOS system.

International Bancard recently partnered with ConnectPOS to provide payment solutions for our customers. They offer quick, secure payment processing and make sure companies are PCI compliant.

THIS AGREEMENT is made on 20 December 2020

THIS AGREEMENT is made on 20 December 2020


(1)  ON-CALL STORE whose registered office is at :No. 302, Building 7, No. 1133, Mingyang Road, Longqiao Street, Chengxiang District,, Putian, Fujian, China, N/A (the Supplier)

(2) AdopX whose registered office is at No 62, Lane 173 Hoang Hoa Tham, Ngoc Ha Commune, Ba Dinh District, Ha Noi, Ha Noi, Viet Nam, 100000  (the Vendor)


The Vendor desires to sell and promote the products offered by the Supplier on its Website and agrees to give sales and/or orders relating to the Products (as defined below) to the Supplier pursuant to the terms and conditions set forth in this Agreement. These terms and conditions shall apply to all Orders for Products in response to which the Supplier provides the Products to the Customers of the Vendor to the exclusion of any other terms and conditions. 

1. Definitions

In this Agreement:-

“Address” means the address stated on each Order for delivery of the Products to the Customer;

Business Day” means any day other than a Saturday, Sunday or bank holiday in Fujian;

“Customer” means the customer of the Vendor placing Order on the Website for Products of the Supplier; 

“Order” means the Vendor’s customers’ purchase order to which this Agreement;

“Price” means the price of the Products as charged by the Supplier to the Vendor;

“Products” means the products listed in the Annexure and other products from time to time as agreed between the parties;

Website” means the website of the Vendor with URL at; and

“Writing” includes facsimile, transmission, electronic mail and comparable means of communication.

2. Interpretations

2.1 Any reference in this Agreement to a statute or a provision of a statute shall be construed as a reference to that statute or provision as amended, re-enacted or extended at the relevant time.

2.2 The headings in this Agreement are for convenience only and shall not affect their interpretation.

2.3 Unless the context otherwise requires, any term or expression which is defined in or given a particular meaning by the Order shall have the same meaning in this Agreement but, if there is any conflict between the provisions of the Order and this Agreement, this Agreement shall prevail.

3.     Basis of Purchase

3.1 The Supplier will provide product fulfilment for all sales obtained by the Vendor in relation to the Products of the Supplier as listed in the Annexure (and other products as agreed between the Supplier and the Vendor from time to time).

3.2 The Supplier is not involved in the actual transaction between the Vendor and the Customer. Supplier is not the agent of either the Vendor or the Customer. 

3.3 The Order constitutes an offer by the Vendor to purchase the Products for delivery to its Customer subject to this Agreement. Each Order will be deemed accepted by the Supplier.

3.4  Any typographical clerical or other accidental error or omission in the Order by the Customer, shall be subject to correction without any liability on the part of the Vendor.

3.5  No variation to this Agreement shall be binding unless agreed in writing between the authorised representatives of the Vendor and the Supplier.

4.     Images

4.1  The Supplier shall provide images of products to the Vendor to be used on its Website. 

4.2  The Supplier retains all rights to all images of products provided and retains the right to prohibit the use of any and all images provided.

5.     Price, Fees and Charges

5.1 The Supplier will provide Vendor with a detailed listing of all Products along with, but not limited to, the Price it will be charged for each item and any and all other charges which may be due in affiliation with each item. 

5.2  Any Price list provided by the Supplier is valid for 365. No increase in the Price may be made (whether on account of increased material, labour or transport costs, fluctuation in rates of exchange or otherwise) without the prior consent of the Vendor in writing during the period.

5.3  The Price of the Products shall be stated in the Order and, unless otherwise so stated, shall be:-

a)    inclusive of any applicable value added / sales / services tax (which shall be payable by the Vendor subject to receipt of a tax invoices); and

b)    inclusive of all charges for packaging, packing, shipping, carriage, insurance and delivery of the Products to the Delivery Address and any duties, imposts or levies other than value-added tax.

5.4 The Supplier will also provide Vendor with recommended retail prices for the Products but the price the Reseller sell the Products to its Customers shall be left solely to the Reseller’s discretion.

5.5 The Drop Shipping Fee is 10.0% of Product Price ex VAT.

5.6  The Supplier shall at all times supply the Products to the Vendor at competitive prices and conditions. Should a third party offer similar products under comparable circumstances on more favourable terms and conditions than those provided by the Supplier under this Agreement, the Vendor shall be entitled to notify the Supplier that it wishes to amend the terms and conditions of this Agreement to the extent that they shall be as favourable as those offered by the third party.

5.7 Should consultation between the parties with respect of such amendments fail to result in a mutually agreed amendment of this Agreement within a period of 3 months, the Vendor shall at its sole discretion be entitled to cancel this Agreement or reduce the quantity ordered for the Products.

6.     Payment

Time of invoice

6.1 Subject to any special terms agreed in Writing between the Vendor and the Supplier, the Supplier shall be entitled to invoice the Vendor for the price of the Products on or at any time after the date of delivery on a 60 days cycle. 

Time of payment

6.2 The Vendor shall pay the price of the Products (less any discount to which the Vendor is entitled, but without any other deduction in respect of any counterclaim or by way of set-off or otherwise) in cleared funds within 60 days of the date of the Supplier’s invoice, except if the delivery has not yet taken place, in which case payment is due 60 days after the property in the Products has not passed to the Customer.  Receipts for payment will be issued by the Supplier upon payment 

Unpaid Sums

6.3 If any sums are unpaid by the Vendor after the due date and remain unpaid within 90 days of the Supplier calling upon the Vendor to remedy its failure to pay, the Supplier shall be entitled to terminate the Agreement or suspend any further deliveries to the Vendor or suspend the Vendor from the Supplier’s dropshipping program.

7.     Delivery

7.1  The Products shall be delivered to the Address shown in the Order on the date or within business days of the Order, during the usual business hours.

7.2  Time for delivery shall be of the essence of the Contract. The Products may be delivered by the Supplier in advance of the quoted delivery date.

7.3  The Products shall be marked in accordance with any applicable regulations or requirements of the carrier, and properly packed and secured so as to reach their destination in an undamaged condition in the ordinary course.

7.4  The Supplier agrees to reimburse Vendor for any costs resulting from late delivery of Products on the Order. In addition, the Vendor may, at its sole discretion, reject, or cancel any shipment of Products which will not be delivered by the agreed-upon date of delivery.

8. Quality

8.1  The Supplier shall endeavour to transfer to the Customer the benefit of any warranty or guarantee given to the Vendor.

8.2  The Supplier shall maintain main quality, specification control, testing and inspection procedures (“Procedures“) to enable the Supplier to consistently comply with its obligations under each Order and this Agreement.

8.3  The Products shall be marked in accordance with the Vendor’s instructions and any applicable regulations or requirements of the carrier, and properly packed and secured so as to reach their destination in an undamaged condition in the ordinary course.

8.4  The Supplier shall not unreasonably refuse to take any steps necessary to comply with any request by the Vendor to inspect or test the Products during manufacture, processing or storage at the premises of the Supplier or any third party prior to despatch, and to provide the Vendor with any facilities reasonably required by the Vendor for inspection or testing.

8.5  If as a result of inspection or testing the Vendor is not satisfied that the Products will comply in all respects with the Contract, and the Vendor so informs the Supplier within seven days of inspection or testing, the Supplier shall take such steps as are necessary to ensure compliance.

8.6  The Supplier shall comply with all applicable regulations or other legal requirements concerning the manufacture, packaging, packing and delivery of the Products.

8.7 No inspection, testing or approval of samples by the Vendor shall be construed as acceptance by the Vendor of the conformity of the Products with the Order, these conditions or to any specifications supplied or agreed to by the Vendor and the Supplier shall remain fully responsible for such conformity.

8.8 The Vendor reserves the right to reject any and all Products shipped, or withhold payment of specific invoices for Products which Vendor determines, at its sole discretion, are of inferior quality or otherwise unfit for their intended use.

9.  Returned Products

9.1  All Products shipped to the Customer by the Supplier are to be new and first quality.  

9.2 The Supplier will provide a 60-day return policy during which a Customer may return a Product.  The Supplier agrees to reimburse the Vendor for any return of the Product, whether by Vendor or Vendor’s Customers, for any reason or no reason. The returned Products are billed back at Vendor’s account. Supplier agrees to accept Vendor’s account of how much credit is due. Supplier agrees that the Vendor does not need to have any Customer return documents to verify its account. 

9.3 Without limiting the general obligations of the Supplier under this Agreement, the Supplier agrees to participate, at its own expense, in the process where the Vendor decides to carry out a recall due to defective Products provided by the Supplier. This process shall include but not be limited to:

(a) If requested by the Vendor, the Supplier shall provide a technical solution for the Products which have caused the recall or relate to the cause thereof.

(b) The parties establishing a process to correct or replace all the existing stock of Products concerned whether in the factory, warehouses or distribution networks.

9.4  If Supplier wishes to have the returns shipped back to Supplier, it must notify the Vendor in writing. The Customer shall not be obliged to return to the Supplier any packaging or packing materials for the return of Products.

9.5 The Vendor shall not be responsible for notifying the Supplier of the receipt or retention of returned Products. Supplier waives any right to inspect the Products prior to their disposition by Vendor. Vendor does not guarantee the condition of the returns that are shipped back. If Supplier is concerned about the manner or condition of how the returns are shipped back, Supplier shall, at Supplier’s sole expense, make whatever arrangement it deems necessary for the shipment of the returns.

9.6 The Supplier agrees to compensate Vendor in full for all Products returned by Customers, per the above, including any Products supplied by previous vendors for the line(s) of Products listed on the Order. Supplier shall be responsible for all shipping, storage, and handling charges incurred by the Vendor for any returned Products.

9.7 Cancellation requests must be e-mailed and the response must state “Cancelled”.

10.     Risk and Property

10.1 Risk of damage to or loss of the Products shall pass to the Customer:

(a) in the case of Products to be picked up at the Supplier’s premises, at the time when the Products are handed to the Customer or its carrier; or

(b) in the case of Products to be delivered otherwise than at the Supplier’s premises, at the time of delivery to the Address.

10.2  The property in the Products shall pass to the Customer upon delivery, unless payment for the Products has been agreed to be made prior to delivery, when it shall pass to the Vendor once payment has been made and the Products have been appropriated.

11.  Assignment and Subcontracting

11.1  The Vendor may assign the Agreement or any part of it to any person, firm or company.

11.2  The Supplier shall not be entitled to assign the Agreement or subcontract any part of it without the prior written consent of the Vendor.

12.  Warranty

12.1 The Supplier warrants and represents that (subject to the other provisions of these conditions) upon delivery, and for a period of 12 months from the date of delivery, the Products shall:

a)   be of satisfactory quality;

b)   be reasonably fit for purpose; 

c)    be reasonably fit for any particular purpose for which the Products are being bought or intended use;

d)  be safe, free from defects or faults in design, material and workmanship and of merchantable quality;

e)  comply with all laws and generally accepted industry standards In the country in which they were manufactured and in which they are to be located or sold, including all taws and standards relating to care, safety, manufacture, packaging, labelling, ticketing, loading, transportation and country of origin, and delivered in full compliance with all national, state, and local laws, rules, regulations, and/or ordinance of any kind, which includes slavery, human trafficking, child and involuntary labour;

f)   both at the time of delivery and for a reasonable period of time thereafter, be of the best available design, quality, material and workmanship and conform in all respects with the Order and Specification supplied or advised by the Vendor to the Supplier;

g) not infringe any person’s Intellectual Property Rights or other rights and will not be in contravention of any applicable laws and also warrant that:

(i) where the Supplier Is also the manufacturer of the Products, the Supplier has made all relevant enquiries and carried out all relevant searches (including, without limitation, searches of registers of trademarks, patents and designs) to verify, and now warrants to the Vendor, that all intellectual property that has been exploited or exercised in respect of the Products (including their labelling, packaging or promotion) has been lawfully and validly so exploited, exercised or applied with the consent of the owner of the relevant Intellectual Property Rights;

(ii) where the Supplier is not the manufacturer of the Products, the Supplier has made all the enquiries with the manufacturer.

12.2 The Supplier warrants and represents to the Vendor on acceptance of each Order and at all material times that:

a)     it has the capacity to enter into this Agreement and each Order on its own behalf and on behalf of its affiliates (as applicable under these this Agreement) and has the right and authority to sell the Products to the Vendor in Fujian;

b) it has complied with all applicable regulations or other legal, ethical requirements concerning the manufacture, packaging and delivery of the Products including, but not limited to, all the applicable safety, environments, humanitarian and export regulations of and ; and

c)    it has the right to sell the Products free from all encumbrances and that the Customer will enjoy quiet possession of the Products.

13. Indemnity

13.1 The Supplier shall indemnify the Vendor in full against all liability, loss, damages, costs and expenses (including legal expenses) awarded against or incurred or paid by the Vendor as a result of or in connection with:-

a)     breach of any warranty given by the Supplier in relation to the Products;

b)    any claim that the Products infringe, or that their importation, use or resale, infringes, the patent, copyright trademark or other intellectual property rights of any other person, including but not limited to any patent, trade secret, copyright, trademark, or trade dress violation or infringement arising from Vendor’s use, sale or offering for sale of any Products covered by the Order, except to the extent that the claim arises from compliance with any specification supplied by the Vendor;

c)     any act or omission of the Supplier or its employees, agents or sub-contractors in supplying, delivering or installing the Products;

d)    all claims by the Customers of the Vendor (and their sub-buyers) arising out of any breach whatever by the Supplier under this Agreement;

e)  all claims, damages, and/or expense(s) on account of Products shipped on the Order and/or services provided by Supplier, including but not limited to claims made against the Vendor involving product liability, property damage, personal injury, and/or defect related to the delivered Products; and

f)  the Vendor or the Customer’s reliance upon any term, condition, warranty or guaranty herein or in the Order which proves to be false.

14. Intellectual Property

14.1 All copyright, patent, trade secret and other proprietary and intellectual property rights in the Products, and information which the Supplier may provide to the Vendor or its agents in relation to the Products, shall (as between the parties) at all times remain vested in the Supplier or the manufacturer of the Products, and the Vendor shall not acquire any intellectual property rights or licence relating to the Products and may not copy or imitate the Products.

14.2 If any claim is made against the Vendor that the Products infringe (or that their use or resale infringes) the patent, copyright, design, trademark or other industrial or intellectual property rights of any other person, the Supplier shall indemnify the Vendor against any liability incurred by the Vendor (including associated expenses reasonably incurred) in connection with the claim.

14.3 Products bearing any registered or unregistered trademarks or any other marks, brands, logos or designs owned by or licensed to the Vendor (“Vendor Branding“) must only be sold to the Vendor’s Customers. Where Products have been rejected or not taken up by the Vendor, the Supplier must obtain the prior written consent of the Vendor to sell such Products to a third party. Consent may be given on any terms specified by the Vendor. If such consent is given, then the Supplier must remove art Vendor Branding and all references to the Vendor’s trademarks including swing tickets, tags, badges and all other labels from those Products before they are offered for sale to a third party.

15. Termination

15.1  The Vendor and the Supplier agree that the term of the Agreement shall commence on its above written effective date and shall continue for as long thereafter as it is mutually agreed between Vendor and Supplier.

15.2 If the Vendor or the Supplier is not satisfied with the term this Agreement, and the results thereof, either party may terminate this Agreement by providing thirty (30) days written notice to the other aforementioned party.

15.3 On termination of this Agreement for any reason:

(a) the Supplier shall fulfil all Orders obtained by the Vendor prior to the termination (subject to Clause 6); and

(b) the Vendor shall pay the Supplier on demand for all Products supplied by the Supplier to the Vendor’s customers and any related fees and charges prior to termination.

16.  Force Majeure

16.1  In the event that either party is prevented from fulfilling its obligations under this Agreement by reason of any supervening event beyond its control including but not limited to war, national emergency, flood, earthquake, strike or lockout (subject to Sub-clause 16.2) the party shall not be deemed to be in breach of its obligations under this Agreement. The party shall immediately give notice of this to the other party and must take all reasonable steps to resume performance of its obligations.

16.2  Sub-clause 16.1 shall not apply with respect to strikes and lockouts where such action has been induced by the party so incapacitated.

16.3  Each party shall be liable to pay to the other damages for any breach of this Agreement and all expenses and costs incurred by that party in enforcing its rights under this Agreement.

16.4  If and when the period of such incapacity exceeds 3 months then this Agreement shall automatically terminate unless the parties first agree otherwise in writing.

17. Notices

17.1 Any notice or other formal communication to be given under this Agreement shall be in writing and signed by or on behalf of the party giving it. It shall be:

(a) sent by e-mail with receipt set out in clause 17.2; or

(b) delivered by hand or sent by prepaid recorded delivery, special delivery or registered post to the relevant address in clause 17.2

In each case, it shall be marked for the attention of the relevant party set out in clause 17.2 (or as otherwise notified from time to time under this Agreement). Any notice so served by hand, e-mail, fax or post shall be deemed to have been duly given:

  1. in the case of delivery by hand, when delivered;
  2. in the case of fax or electronic mail on a Business Day prior to 5.00 pm, at the time of receipt;
  3. in the case of prepaid recorded delivery, special delivery or registered post, at 10am on the second Business Day following the date of posting

provided that in each case where delivery by hand or by fax occurs after 5pm on a Business Day or on a day which is not a Business Day, service shall be deemed to occur at 9am on the next following Business Day. References to time in this clause are to local time in the country of the addressee.

Address of notices

17.2 The addresses of the parties for the purpose of clause 17.1 are:

(a) Supplier:


e-mail address: :No. 302, Building 7, No. 1133, Mingyang Road, Longqiao Street, Chengxiang District,

For the attention of: ON-CALL STORE

(b) Vendor:

Address: AdopX

e-mail address: No 62, Lane 173 Hoang Hoa Tham, Ngoc Ha Commune, Ba Dinh District
Ha Noi
Ha Noi
Viet Nam

For the attention of: Tinh Nguyen

English language

17.3 All notices or formal communications under or in connection with this Agreement shall be in the English language or, if in any other language, accompanied by a translation into English. In the event of any conflict between the English text and the text in any other language, the English text shall prevail.

19. Confidentiality

19.1 During the course of business between Vendor and Supplier, one party may make available confidential information concerning itself to the other party. The parties agree that the confidential information will be used solely for the purpose of conducting business between the Supplier and the Vendor. The parties must not disclose or distribute any confidential information to any competitor of the other party or to any other third party without the express written consent of the other party.

19.2 The Supplier’s confidential information includes but not limited to inventory levels, product features and pricing and anticipated new products, sales practices. All images of all products supplied by Supplier, including images on the Supplier’s web site are the exclusive property of the Supplier. The Vendor may use these images only in connection with the sale of Supplier’s products and only in compliance with any policies or terms stated by the Supplier. No other use or distribution is permitted, and Vendor may not use Supplier’s images in connection with the sale of products from any person or entity other than the Supplier. 

19.3 The Supplier retains the right to terminate Vendor’s permission to use these images at any time and for any reason. Prices and product availability are subject to change without notice. The Supplier cannot be responsible for typographical errors in the catalogue. By placing an order, the Vendor accepts all Supplier’s terms and policies set forth in this Agreement. 

19.4 The Vendor’s confidential information includes but not limited to the Vendor’s financial, technological (Including designs, specifications, samples, know-how, materials, processes and other technical information), strategic or business information (including customer details) concerning its Website and business. In particular, the parties must ensure that all electronic communications are kept secure so as to prevent unauthorised access.

19.5 The parties otherwise agree not to disclose any of the terms of these this Agreement except to the extent that:

(a) disclosure is necessary to comply with these this Agreement or any other agreement between the Supplier and the Vendor,

(b) the disclosure is required by law or rules of any stock exchange; or

(c) the information is in the public domain other than through a breach of this Agreement.

19.6 The Vendor shall treat as confidential all technical or creative know-how, information, samples, models, designs or drawings relating to the Products or their development or creation which the Supplier may make available to it (the Confidential Information) and shall not without the prior written consent of the Supplier:

(a) exploit any part of the Confidential Information save as is reasonably necessary to enable it to use the Products; or

(b) disclose (save as requested by a court of law) any part of the Confidential Information other than to its employees [or customers (or potential customers)] who need to know the Confidential Information for the purpose of using the Products provided that:

(i) such person is made aware prior to the disclosure of the proprietary and confidential nature of the Confidential Information; and

(ii) such person owes an express duty of confidence to the Vendor.

19.7 The provisions of Clause 19 shall survive any termination of this Agreement.

19.8 Where one party believes that it is required by law to disclose any of the terms of an Order or these this Agreement or any other confidential information of the other party, the party must immediately notify the other party in writing and provide assistance as reasonably required by the other party if the other party wishes to defend or resist that requirement.

20. Waiver

No waiver by the Vendor of any breach of the Agreement by the Supplier shall be considered as a waiver of any subsequent breach of the same or any other provision.

21.  Severance

If any provisions of this Agreement are held by any competent authority to be invalid or unenforceable in whole or in part the validity of the other provisions of this Agreement and the remainder of the provisions in question shall not be affected thereby. 

22. No rights for Third Parties

A person who is not a party to this Agreement shall have no right under this Agreement or other Contracts.

23. Dispute Resolution

23.1 If any dispute, controversy or claim between the parties arises out of or in connection with this Agreement, they shall use all reasonable endeavours to resolve the matter amicably. If one party gives the other notice that a material dispute has arisen and the parties are unable to resolve the dispute within a period of thirty (30) days of service of the notice, then the dispute shall be referred to the respective Chairmen / Chief Executives of the parties. Neither party shall resort to dispute resolution below against the other under this Agreement until thirty (30) days after the referral. This shall not affect a party’s right, where appropriate, to seek an immediate remedy for an injunction, specific performance or similar court order to enforce the obligations of the other party.


This document is governed by and are to be construed in accordance with English Law.

All disputes controversy, difference or claim arising out of or in connection with this document, including any question regarding its existence, validity or termination, or any dispute regarding non-contractual obligations shall be finally settled under the arbitration rules of the London Court of International Arbitration by one or more arbitrators appointed in accordance with the said rules. The seat of Arbitration shall be London and proceedings shall be conducted in English.

24. Counterparts

This Agreement may be executed in any number of counterparts and by the parties to it on separate counterparts, each of which shall be an original but all of which together shall constitute one and the same instrument.

As witness this Agreement has been executed by or on behalf of the parties the day and year first before written.

for and on behalf of ON-CALL STORE )


for and on behalf of AdopX )


Annexure – List of Products under this Agreement 

Black Women handbag 39 0 3.9
Grey Women handbag 39 0 3.9
Brown Women handbag 39 0 3.9
Red Women handbag 39 0 3.9

15 Digital Marketing Suggestions for Retail Store Owners: How to Advertise Your Company & Get More Clients

Retail shop owners put on a good deal of hats, particularly in the morning.

You are managing stock , training team , working with vendors, and many other jobs your company should operate smoothly.

You understand digital advertising can help increase earnings, but you are trying hard to locate time to get this or even know where to begin.

Luckily, there are lots of low-cost, easy-to-learn digital marketing strategies you can attempt today.

15 digital advertising ideas for retail shop owners

Keep on reading to see all 15 thoughts, or use the listing below to jump into one which stands out to you!

  1. Live movies
  2. Promotional mails
  3. Worker spotlights
  4. Branded hashtags
  5. Social Networking tales
  6. Spotify playlists
  7. Contests and giveaways
  8. Messenger apps
  9. Behind the scenes seems
  10. Holiday posts
  11. Present occasion participation
  12. Videos and GIFs
  13. Surveys, surveys, and quizzes
  14. Facebook bands
  15. In-store apps

1. Live movies

Videos are a terrific way to interact with clients, but were you aware that 80 percent of individuals favor live movies on pre-recorded ones?

To begin, all you will need is a platform using live video alternatives, such as Facebook, YouTube, Instagram, or Vimeo–that you most likely already have!

What do you need to do a live movie about? The choices are endless! Live movies are fantastic for performing in-store excursions, Q&As, and even product attributes (providing your digital viewer a behind-the-scenes look in your retail shop is also a fantastic omnichannel selling strategy!) .

To increase participation, consider announcing your plans to your live movie beforehand so that your followers may plan to listen.

2. Promotional mails

They are among the oldest tricks in the electronic playbook, but nothing beats an engaging promotional email.

In reality, one analysis asked individuals”How often, if ever, do you prefer to get promotional emails (, sales alarms ) from companies that you do business with?”

The answer?

61 percent of people said they’d love to get those mails at least a week, and 86 percent stated yearly. That is a whole lot of chance!

But how do you begin?

You’re going to want an email platform along with also an email listing (Shopify will be able to assist you !)

From that point, consider developing a very simple email template you may use to announce your most recent product or purchase, or get private by revealing your shop’s community participation or behind-the-scenes photographs and stories.


3. Worker spotlights

A research showed that 52 percent of website traffic go straight to some new About page after seeing its homepage.

What do we understand from this?

Shoppers want to find that the folks behind the brand. That is why worker spotlights could be such a potent strategy.

Consider worker spotlights as tiny introductions of your shop staff for your clients. If you host them in your own site or your social networking accounts, they are a fantastic way to bring a personal touch to your advertising efforts and present your clients to the folks they might experience when they go to your shop.

Resource: Architect’s Wife

4. Branded hashtags

A branded hashtag joins customers not only to your merchandise but also your manufacturer –but what is it precisely?

Require Old Navy’s #oldnavystyle, for instance.

Clients post images of themselves wearing outfits from Old Navy on platforms such as Instagram using all the hashtag #oldnavystyle, that has created an internet community around a shared love of their clothing Old Navy offers.

Decide on a exceptional hashtag that talks to a brand worth and utilize methods like social websites, emails, as well as in-store signage to encourage shoppers to utilize the hashtag. Be certain that you stick to the hashtags on societal websites so that you may repost and attribute clients on your newsletter to incentivize more sharing!

Resource: #oldnavystyle on Instagram

5. Social Networking stories

Facebook, Instagram, Snapchat, and WhatsApp have a Stories works for instant, lively, and speedy movie content.

There are almost one billion users around those four platforms with Stories regularly. And almost 64 percent of manufacturers were using or intended to utilize Stories within their electronic marketing strategies just annually.

To begin, all you will need is an account on a few of those social networking platforms we recorded.

Begin with doing daily check stories,”look round the boutique” tales, merchandise unboxing tales, product tutorials, and customer-service-themed stories.

This is a strong method to create fast video content which may be categorized and stored using the Highlights attribute in those apps.

Resource: Beardbrand on Instagram

6. Spotify playlists

Retail stores often concentrate on producing ambiance with audio.

As you most likely already have curated shop playlists, why don’t you discuss them with the entire world?

Sharing playlists on platforms such as Spotify is a wonderful way to expand your brand expertise to your clients when they are not in your shop.

Urban Outfitters has over 65 people playlists that its faithful shoppers may enjoy. It retains UO top of thoughts and conveys Urban Outfitters edgy brandnew.

To begin, you want a Spotify, Apple Music, or alternative audio playlist building-and-sharing account. After that, get to work! Consider building playlists around specific topics, special occasions, or seasons.

7. Contests and giveaways

Social networking is an excellent way to market your retail shop, but imagine if you do not have a large after yet?

For retail shops, a simple method to get people to accompany you and participate with your brand is by simply performing a spoonful or a competition.

Some ideas to begin:

  • Run a competition in cooperation with another shop, manufacturer, or vendor to expand your audience
  • Use competitions to Construct enthusiasm for new product releases
  • Strategy competitions as a Means to market overstocked products

Ensure that you communicate clear involvement needs and adhere to this platform’s promotional recommendations .

Source: claybysteph on Instagram

8. Messenger apps

A fantastic way to promote more goods is making it much easier for prospective buyers to ask you questions and maintain offers about the platforms they are spending some time on.

By way of instance, Facebook and Instagram direct messages may be excellent ways to interact with your customers and make one-on-on adventures that instill confidence in your own brand. In reality, based on Facebook, 69 percent of individuals say being in a position to message a company helps them feel confident about the brand.

Resource: Facebook

9. Behind the scenes seems

For electronic marketing retail adventures to come living, consider revealing what happens behind the scenes for your clients.

Should you utilize an offsite producer who matches you about manufacturing or you’ve got local vendors send goods to your shops, share that with your own crowd!

Give a peek of exactly what sets products in your shelves and provides your providers the value they deliver to your clients.

To begin, you need agreements with your suppliers and anybody else involved saying they are OK with you posting this particular content. It might be incredibly successful if and when you’re doing!

10. Holiday posts

At the start of the calendar year, download a vacation calendar using the date of each legal, spiritual, and celebrated holiday.

This is a superb way to plan social networking posts and other electronic marketing retail material beforehand. You can also get creative and post for a number of your favourite “national day” parties that include a sense of humor to your posting.

Krispy Kreme does a weeklong party of Instagram posts and giveaways each year in honour of National Donut Day.

Resource: Krispy Kreme on Instagram

To begin, have a look at the vacation calendars we connected above and incorporate them in your articles calendar. Look at developing a custom picture in Canva or another simple online tool in order for this to seem professional with branded content.

11. Present event involvement

Participating in present events, political movements, and neighborhood happenings may seem frightening. Nonetheless, it is a highly effective way to have a stand, align yourself with an origin, and also attract the sort of client you need purchasing your services and products.

To begin, consider your perfect client, and about everything you believe in and wish to market along with your shop. Then select approaches to have a stand on social networking and over your other stations.

12. Videos and GIFs

80 percent of clients state that they use video and internet content to create a purchasing decision–reason enough for retail shop owners to think about adding videos for their electronic advertising plan!

Particularly now, as COVID-19 is preventing you from linking in-person with sellers as far as you used to, video may connect clients with you and your shop from the comfort of their property.

To begin, make a decision as to which sort of video material you have the tools to produce. When it is a video blog (vlog), a educational how-to movie, or a tricky GIF, animated content is a highly effective way to acquire customers participated with your shop, your products, along with your providers.

Source: Believe with Google

13. Surveys, quizzes and surveys

As a retail shop owner, you might be acquainted with requesting comments on site, but are you aware that you may use social networking to gather opinions and customer insights too?

Among the fastest ways is via Instagram Stories. Throughout a quiz, open-ended query, survey, and slider, you’ll acquire real-time feedback from the clients as soon as they see and react to a Stories.

14. Facebook groups

Consider beginning a Facebook set around an occasion or shared interest to get a subset of your clients.

A good deal of retailers that offer pop-up or classes occasions might want to utilize a personal Facebook group to allow customers share more securely and personally.

This is a means to provide your shop’s brand visibility and reveals you are invested in your clients.

15. In-store apps

While not every merchant is prepared to present an in-store app to their electronic marketing mix, apps may be great rewards for getting shoppers to your shop.

You may begin with an easy digital punch card bonus system in checkout. However, you may also acquire sophisticated and make an app that functions like an in-store helper, with product manuals, reviews, and descriptions.

Could you envision scanning a label in a clothes shop and having the ability to swipe and watch pictures of these clothing modeled on various body types? This may reduce fitting room dependence and empower faster earnings.

Decide what matches and operate with it

When these thoughts could be exciting ways to engage your clients, they are not for everybody. It is important to examine in which you are likely to have the greatest bang for your advertising buck and begin there.

Leveraging any sort of digital advertising for retail is a fantastic first step. The combination of your digital and physical storefronts can help boost your organization, establish your brand, and get more clients.

How Retailers Can Service Wholesale Clients Without Losing B2C Clients

Selling both wholesale (B2B) and direct-to-consumer (D2C) is a balancing act. On one hand, you wish to earn your B2B customers happy with favorable pricing, but you do not need to B2C clients to feel like they’re getting the short end of the stick particularly when they have supported you at the early stages of your business.

But that does not mean that wholesale is not viable for brick-and-mortar brands.

There are ways that you can create your D2C clients feel valued while also helping your wholesale clients turn a profit. Let us look at why you need to consider it and ways to navigate this balancing act.

Opportunities for Retailers That Boost Wholesale

If you run the possibility of isolating the sales channel your brand was built on, why would it be worthwhile to expand to wholesale?

Instead of increasing the amount of clients you sell individual products to, retailers can sell a high number of products to a couple of wholesale buyers. The idea is simple enough, and based upon your company’s structure, you might already be knowledgeable about wholesale from the buyer’s perspective; but it is a fantastic choice to consider as a vendor, also.

“While B2C ecommerce is predicted to hit $2.4 trillion globally by the close of 2017, it is less than a third of B2B’s $7.6 trillion,” says Aaron Orendorff, editor of this Shopify Plus blog.

Simply put: Selling wholesale exposes broadly D2C brands to new growth opportunities, including:

  • Increased order quantity and average order value
  • accessibility to new audiences and much more visibility
  • Improved credibility
  • Benefiting from another brand’s success and experience
  • More assistance from a retail partner

Sarah Mitchell commented on this Shopify article about her work with Lux Fragrances, and the way they have used wholesale to increase earnings.

How to Not Shed B2C Customers

Sell Different Items/Product Exclusives

You will want to be certain your loyal D2C customers do not feel isolated and like they are getting a much better overall experience from you than from the wholesale customers. One method to achieve this would be to offer select products to your wholesale customers while providing more choices to your regular clients. By way of instance, if you have several color variants available for a particular solution, sell only a few to your wholesale customers and supply the whole range on your own stations.

Brick-and-mortar retailers may also sell exclusive products to their community market. Perhaps it’s a T-shirt comprising a nearby landmark or a product made with locally sourced materials.

You could even provide your D2C customers early access to goods, giving them an incentive to buy from you instead of the competition.

Create a Terrific Customer Loyalty Program

1 thing you may offer your wholesale clients might not is a excellent customer loyalty program. According to a 2016 Bond Loyalty Report, 34 percent of shoppers feel that loyalty programs are trustworthy, and almost three-quarters are more inclined to recommend brands with great loyalty programs.

In Boulder, Colorado, Helping Hands sells both B2B and B2C. The merchant has a customer loyalty program that rewards retail shoppers with store credit. It’s not tricky for repeat customers to stand up charge and use it for discounts or even free products — giving them an incentive to purchase direct.

Get some inspiration for your customer loyalty program:

Pricing Plan

When it comes to balancing B2B and B2C sales, you will want to approach pricing on both endings. Needless to say, wholesale customers will expect to pay lower prices. However, you can offer B2C clients with exclusive promotions that wholesale customers do not get.

Dropship Your Products on Behalf of Wholesale Clients

Dropshipping can be a terrific way for retailers to cultivate their B2B sales. Basically, dropshipping in a B2B context is when a customer buys your merchandise from another site (your wholesale customer’s ) and you handle the transport.

This a terrific way for local retailers to reach international audiences that would otherwise be inaccessible.

We have put together a few tools to help you determine if dropshipping is the way to go:

Grow Slowly to Maintain Consistent Customer Service

One thing to always remember: Do not forfeit the support you provide to your D2C sales. If clients notice a downturn in the level of support, you will begin to lose their confidence. At some point, you could lose their sales too.

Grow your wholesale channels gradually and establish the infrastructure that is able to allow you to reach the next stage of expansion. While rapid growth might be the immediate aim, sustainable expansion is what forward-thinking retailers concentrate on.

1 key area to focus on to encourage sustainable growth is the team. And this is not just your sales associates that are helping customers on the ground. You serve an entirely different customer base, so you will need employees to encourage those new clients.

By way of instance, you will need sales associates that are dedicated to serving your B2B clients. They are not greeting customers who walk in your store; they are selling products to assist those wholesale clients create their own earnings and profits. Wholesale customers also probably need more customer service, so you will need a service team dedicated to supplying that as well.

But do not throw your D2C clients to the wayside. While they spend less per purchase, they are the lifeline of your company. Plus they have different expectations.

“To guarantee a high level of customer support for both wholesale and consumer accounts, make certain that you’re staffed to support each satisfactorily,” says Kristina Libby, founder of Lohm and professor at New York University. “At the end of the day, your customers take precedent. They demand faster customer care than a standard wholesale account and are much less lenient.”

Consider two important phases when constructing your team: launch the wholesale side of your organization, and then keeping it after launching. You will need more hands on deck for the first part, and you may also need to look to existing staff on the D2C aspect of things to chip in and help. Once setup, make sure your team can keep things running smoothly on either side of the company.

Logistically, you will want to also look at expanding to a warehouse area (if you have not already or do not have space in your store) to adapt wholesale orders. This requires staffing up your retail operations staff to have the ability to arrange and meet large orders. And in case you haven’t already, invest in stock management software which can centralize your data and sync it over multiple channels.

Recommerce Surges as Retailers, Brands Get in the Game

Recommerce –“resale trade” — is the practice of selling used products or surplus inventory to consumers or companies. The two Millennials (birth years early 1980s to late 90s) and Generation Z (late 90s to about 2012) are embracing the idea of buying secondhand goods. They’re over two times likely to participate with recommerce than older customers, based on GlobalData, an independent retail analytics company which conducted research for the”2019 Annual Resale Report” for recommerce apparel merchant thredUP.

While consumers have been purchasing used books, CDs, and DVDs for decades, people under 40 are scooping up clothes, jewelry, shoes, and purses. Gen Z is showing the maximum growth rate for”thrifting.”

Fifty-six million girls of all ages bought secondhand goods in 2018. Although most buyers use the secondhand items themselves, others buy goods for resale on web sites like eBay.

Recommerce merchants are growing 20-times quicker than the wider retail market and five-times quicker than off-price retailers, based on Coresight Research. The company forecasts that the overall U.S. apparel resale market will expand at a compound annual rate of 13 percent, reaching $33 billion in 2021. Clothing, shoes, and accessories now constitute 49 percent of their total U.S. recommerce marketplace. GlobalData estimates that the total worldwide apparel marketplace (resale and donation) will climb to $51 billion in 2023.

Leading recommerce businesses include thredUP, TheRealReal, and Poshmark.


ThredUP accepts only certain brands but doesn’t focus exclusively on luxury merchandise, even though the website contains a high-end”Luxe” branch that sells designer brands from invited sellers.

Individuals who would like to empty their closets can ask a postage-paid clean-out kit to send clothing, handbags, shoes, and jewelry for consideration. ThredUP is selective and takes only 40 percent of items shipped. All of Luxe items are authenticated by in-house specialists to make sure they’re not counterfeit. Goods that aren’t accepted or that don’t sell are recycled. Sellers can also request their clothes to be returned, but they need to pay a fee to do so.

The business employs an algorithm which looks at the brand, style, year, and current inventory to price things. The business also supplies donation bags for people who wish to dispose of things.

Earlier this month, thredUP announced partnerships with J.C. Penney, Macy’s, and Stage shops. Pilot projects for the 3 merchants are in about 100 stores using a larger rollout planned.

The retailers pay to construct thredUP distances in-store, and they’re stocked with thredUP’s inventory. Customers may also drop off their used clothes, which can be shipped to thredUP warehouses. Partner retailers wish to draw more shoppers to the stores, hoping some of them are going to buy the shop’s regular inventory.

See also:









TheRealReal is an eight-year-old consignment company, which concentrates on luxury brands (clothes, jewelry, art, home decor), also provides sellers using a prepaid shipping package to send products. Like thredUP, TheRealReal authenticates items to be sure they’re not counterfeit. Products which have not sold after a year can be shipped back to vendors, at their cost. Otherwise, unsold inventory is given to charity.

Sellers are paid on a sliding scale. Once an item sells, the seller receives a percentage of the selling price (50 percent for items priced at $200 or less, and up to 70 percent for products that sell for at least $10,000.)

Kering, the Paris-based parent company of Gucci, Balenciaga, Saint Laurent, and other luxury brands, partners with TheRealReal, putting unsold inventory on the website. A partnership with style brand Stella McCartney lets sellers that consign pieces from this brand get a $100 Stella McCartney card.

TheRealReal also has brick-and-mortar shops in Los Angeles and New York.

In 2018, TheRealReal processed 1.6 million orders for its second-hand items, 42 percent more than in 2017, according to the firm. The website’s gross product value in 2018 was $710.8 million, up 44 percent over 2017, with total earnings of $207.4 million, up 55 percent. Nevertheless, the business isn’t yet profitable, with a net loss in 2018 of $75.8 million. In June, TheRealReal went public and raised $300 million, at $20 per share.



Poshmark is a market for used goods. It doesn’t utilize the consignment model. Sellers must handle their own listings, including photographs, descriptions, and pricing. Sellers send the sold merchandise to buyers with a prepaid shipping label provided by Poshmark. In exchange, sellers maintain more of the sales profits than they would through a conventional consignment shop. For items with a sale price lower than $15, Poshmark charges a flat fee of $2.95. More expensive items are subject to a 20-percent commission.

Poshmark provides Posh Parties, which are virtual purchasing and selling events inside the application. Individuals can browse, purchase, and record together with friends.

Other Sites

Yerdle provides a white label service for apparel retailers Arc’teryx, Eileen Fisher, Patagonia (Worn Wear tag ), REI, and Taylor Stitch, allowing customers return used goods for credit. When Yerdle receives the merchandise, it repairs and refurbishes them that the apparel companies can resell them refurbished under their own brands with guarantees.

Paris-based Vestiaire Collective enables consumers to record used luxury products themselves or utilize Vestiarie’s consignment services. Most sellers are located in Europe.

Environmental Impact

The equivalent of a single garbage truck of fabrics is delivered to a landfill or incinerated every second, according to The Ellen MacArthur Foundation, a U.K.-based charity which promotes the circular market. Consumers, especially younger ones, want the brands they purchase to be aware of the environmental effect of their practices. ThredUP, by way of instance, estimates that it’s upcycled 65 million posts in the last five years — 21 million in 2018 alone — saving these things from landfills.

In 2018 British luxury fashion brand Burberry received scathing criticism for burning about $38 million worth of new, unsold clothes, accessories, and perfume so that none of it might get to the gray market. The business has responded to the criticism by announcing it will no more destroy the goods.

Burberry isn’t unique; many brands ruin”deadstock” in precisely the identical way. Partnerships with recommerce merchants enable manufacturers to showcase their sensitivity to the environment and improve customer loyalty.

See also:

11 Online Tools for Video Meetings

The use of video conferencing tools is exploding as a result of the surge in distant employees from Covid-19. Video conferencing may facilitate meetings, especially when many platforms provide extensive features at no cost or very little cost.

Here’s a list of video conferencing tools to conduct meetings. There are feature-rich enterprise platforms, free solutions for those on a budget, and easy tools for effortless group calls. The majority of these programs have free programs, and many have promotional deals throughout the pandemic.

Zoom Meetings

Zoom Meetings

Zoom Meetings features video conferencing with high-definition audio and video, and support for as many as 1,000 participants and 49 HD videos onscreen. Zoom Meeting also has real-time messaging, team chat, and content sharing, together with built-in collaboration tools. Record your meetings to the cloud, with searchable transcripts. Zoom has had some recent security glitches with uninvited guests interrupting meetings (i.e.,”Zoom bombing.”) But, Zoom has added new safety to lock a meeting, control waiting room access, control chat, and make sure that all users properly secure their encounters. Price: Free for 1-to-1 meetings and group meetings around 40 minutes. Paid programs start at $14.99 a month.

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Google Meet

Google Meet

Google Meet is the video conferencing service which comes with Google’s G Suite. Combine meetings directly from a calendar event or email invitation. Every assembly automatically includes dial-in information, which guests may activate with just two taps on their smartphone. And to support customers from the wake of Covid-19, Google is making the innovative enterprise features available to all G Bundle clients until September 30, 2020, including around 250 participants per callup to 100,000 live-stream audiences, and meeting storage and documents. Price: G Suite programs begin at $6 per month.

Microsoft Teams

Microsoft Teams

Microsoft Teams is your video conferencing and collaboration app that is part of Microsoft’s Office 365 package (replacing Skype for Business). It is a good fit if you are committed to Microsoft’s internet platform of tools. Host meetings for one-on-one, small group, and internet conferences around 10,000 people. Features include scheduling assistance, note-taking, screen sharing, meeting recording, and instant messaging. Price: Part of Office 365, plans start at $8 a month.



GoToMeeting is the principal group video support in LogMeIn’s suite of conferencing applications. Host assembly with around 250 participants and 25 active webcams. Features include calendar integrations, automatic calling, screen sharing, drawing-highlighting in real time, personalized meeting rooms for repeated usage, unlimited recording, Siri voice controls, searchable assembly transcriptions, and much more. Price: Plans begin at $12 a month.



BlueJeans, a”meeting platform for the modern office,” enables one-touch meetings from cooperation and scheduling tools (and apparatus and space systems) with nothing to download or install. BlueJeans provides HD video, Dolby Voice sound with background noise cancellation, as well as 100 participants — with cloud recording, screen sharing, and in-app productivity tools. BlueJeans integrates with Microsoft Teams, Workplace from Facebook, Office 365, Google Calendar, Slack, Trello, and much more. Combine meetings from Dolby, Cisco, Polycom, Lifesize, and other systems with one-touch. Price: Plans start at $9.99 a month.

Related posts:






Zoho Meeting

Zoho Meeting

Zoho Meeting provides tools for meetings and webinars. Collaborate from anywhere with real time sound, video, remote control, and screen sharing. Obtain remote control on a shared display to collaborate. Steer the course of your meeting with moderator controls. Lock meetings, mute individuals or all participants, or remove participants to collaborate securely. Use dial-in and toll-free amounts to combine meetings from areas with poor online connectivity. Send email invitations with all the information attendees want. Set up reminders and receive RSVPs. Record your meetings, then share to replay download or online. Price: Meeting is $8 per month for 100 participants and storage for 10 recordings.

Cisco Webex

Cisco Webex

Cisco Webex is a longstanding video conferencing app. However, it is a feature-rich provider, with updated promotional strategies to support businesses during Covid-19, including four free months with yearly plans. Show up to 25 video interview participants in 1 grid view. Display share your desktop or discuss a document or application. Begin a whiteboard for your thoughts or the band’s. Launch video meetings from Salesforce, Microsoft Teams, Slack, and popular learning management systems like Canvas and Moodle. Cisco Webex supports Outlook, Office 365, Google, and much more. Price: Free programs for up to 100 participants and unlimited meetings. Paid programs begin at $13.50 a month for 5 GB of storage.

Intermedia AnyMeeting

Intermedia AnyMeeting

Intermedia AnyMeeting is a video conferencing tool for companies that is free until 2021. It gives HD video for up to 12 webcams. Features include display sharing, real-time display annotations, unlimited recordings and storage, transcripts, custom branding, automated assembly notes, and remote management. Price: AnyMeeting Guru is free until 2021. Starter plan is free for up to four participants. Paid programs start at $9.99 starting in 2021. is a video conferencing tool with screen sharing, document sharing, moderator controls, real time text chat, video recording, whiteboard, live stream into YouTube, smart meeting summaries, online meeting rooms before the event begins, and more. Price: Free up to five net participants. Paid programs start at $9.99 a month, with the first two weeks free.

See more : is LogMeIn’s fast and easy tool for group video calls. Customize the telephone URL and assembly background, and receive one-click screen sharing. Meet at no cost, three at a time, or up to ten individuals with a Pro account. Integrates with Outlook, Office 365, Trello, Slack, G Suite, HubSpot, Salesforce, and much more. Price: Free for up to three participants. Paid programs start at $10 a month.



Skype enables you to host a group video call with around 50 people at no cost. Skype also features HD video, screen sharing, file sharing up to 300 MB, chat invites, background blur, live texting, and assembly recordings available for 30 days. Price: Free.

4 Marketing Lessons from Launching a Brick-and-mortar Shop

Lessons learned from launching a brick-and-mortar retail shop may apply to online merchants, providing insights about boosting products, driving sales, and engaging shoppers.

On November 9 through 11, 2017, I helped open a brand new planetary retail shop. The grand opening event took only 3 times, but it was the culmination of several months of preparation and planning. Its achievement reminded me of some significant retail marketing lessons that apply not simply to physical stores but to ecommerce, also.

What follows are four advertising observations from this grand opening event for a retail chain’s 14th physical shop.

1. Some Products Don’t Sell Themselves

One of the often-cited benefits of brick-and-mortar retailing is that shoppers can take care of the products and feel that the substance. But during the grand opening, I was reminded that sometimes seeing a product in person is not enough to sell it. In actuality, ecommerce merchants could have an opportunity when it comes to selling relatively complex products.

Here’s an example. In the front of the new store there was a screen of winter boots. These boots featured the Vibram Arctic Grip sole, which is a brand new, engineered only that sticks to wet, slippery ice.

I had an chance to try out the Arctic Grip sole in a trade show in August. The Vibram people had a massive block of ice, which I walked with the Arctic Grip only strapped to the base of my Nike SD shoes. The experience was incredible. The Arctic Grip sole, which can be found on many brands of shoes, was amazing.

The writer trying the Arctic Grip only in a trade show in August 2017.

In the shop, however, winter boots armed with these high-end, sticky bottoms just seemed pricey. I heard a shopper ask her companion,”Why do these boots cost a lot?” I chased themshowed a video from when I attempted the Arctic Grip — it was on my mobile — and they purchased a pair. What had appeared expensive a minute earlier was suddenly worth every penny.

The difference hadn’t been seeing the boots in person, but with a person explain what made them special.

So this is the ecommerce chance: Online stores may include an Arctic Grip movie — in actuality, there’s one available on YouTube — which lets the shopper view the value. Online a company has an opportunity to give considerably more information than a shopper could find only walking past the boots at a physical store.

2. Live Streaming Drives Sales

To help promote shop 14’s grand opening, the merchant’s marketing agency scheduled several radio remotes. For every distant, a local station setup a 10-foot-by-10-foot pop-up tent on the front sidewalk and requested radio listeners to come by for an opportunity to win prizes and see the new shop.

Throughout the remote on Thursday afternoon, the announcer from a local country radio station had Curt, the shop manager, give her a tour of the new store on Facebook Live. A tech held an iPhone while Curt and the announcer walked around and chatted.

Nearly 400 people saw live, and several thousand people watched the video during the next 24 hours.

Within moments, a consumer called the shop and asked the team to maintain a stoneware bowl Curt had revealed during the movie. Website traffic for things Curt pointed out throughout the tour were up four days later.

Your ecommerce store can use Facebook Live for events, content, as well as products.

3. When You Give, You Get

Each morning of the grand opening, the first 50 shoppers through the door received a $10 gift card to the store and a $5 gift card to the Starbucks across the parking lot. Once inside they were offered pastries from a local bakery.

That may seem like a lot to give away because together the gift cards were worth $750. But these gift cards did three important items for the shop:

  • Made a sense of reciprocity,
  • Brought in 50 shoppers,
  • Generated sales.

Reciprocity is when your company does something nice or good to get a customer, and that customer feels a feeling of duty to do something nice back. Reciprocity is a strong. A few of the shoppers who had received a gift card created just a small purchase. But many others spent countless dollars. I watched one shopper apply his $10 gift card to some $899.99 power tool purchase.

For your ecommerce company, start looking for opportunities to make a feeling of reciprocity. When you give, you sometimes get.

4. Advertising Works

Throughout the grand opening event, the new store out sold the series’s 13 existing stores and its own site. As good as shop 14 is, it won’t be the provider’s top grossing store long duration, but it was for these 3 days.

A few of those sales might have been curious shoppers who wanted to find out what the new store was like. Nevertheless, the key driver of earnings was advertising.

This merchant invested heavily in advertisements across websites. The business placed advertisements on radio, tv, Pandora, Hulu, and YouTube. There were print advertisements, billboards, and mailers sent to thousands of speeches close to the shop. Waves have mails were sent, landing pages assembled, and electronic banner ads placed.

Advertising works. If your company needs traffic and sales, purchase an ad.

16 Tools to Create an Online Course

An internet course can generate revenue, develop an audience, and establish experience. Given the assortment of helpful tools, it is relatively simple to create, distribute, and monetize a program.

Following is a list of resources to create an internet course. You can find all-in-one platforms to develop and manage a program, and tools to make course materials, create lesson videos, market and distribute content, and automate the education.

Tools to Create a Program

Teachable is an all round platform to create an internet course. Engage and manage students with quizzes, completion certificates, and compliance controls. Run one-on-one sessions with landmarks, call hosting, and tasks. Offer coupons and innovative pricing alternatives, such as subscriptions, memberships, one-time payments, bundles, and much more. All paid programs include unlimited video bandwidth, unlimited courses, and endless pupils. Price: Plans begin at $29 a month.


Thinkific enables you to create, market, and market online classes. Easily upload videos, build quizzes, and arrange all learning content using a drag-and-drop builder. Establish pricing, schedule classes, and automate content to curate the learning experience. Use a theme to establish a class site easily, or join your classes to an existing website for a seamless brand experience. Additional features include completion monitoring, automated progress mails, course discussions, and more. Price: Plans begin at $49 a month.

Kajabi is a platform to build, market, and promote an internet course, membership site, or training program. Use the item generator to create a program, or start from scratch. Customize pricing, delivery, and packaging. Make an online community for your customers. Set up an integrated site, create and customize emails with timers and video, run automated advertising campaigns, and get performance metrics. Price: Plans begin at $119 a month.

Zippy Courses is an all round platform to construct and sell your online classes. Create classes, and then rearrange, edit, and update your path at any time. Offer a course with many tiers and market it at various prices. Publish a”start window” to place when your path is open for registration. Release your course content simultaneously, or drip it on time. Price: Plans begin at $99 a month.

Zippy Courses

Screenflow is a screen recording and movie editing and sharing tool to make classes. Record from multiple screens simultaneously, or use retina screens. Access over 500,000 unique media clips, record from the iPhone or iPad, and add transitions and effects. Animate images, titles, and logos with built-in text and video animations. Directly publish to hosting websites. Price: Starts at $129.

Camtasia is just another screen recorder and video editor to record and make professional-looking videos. Begin with a template, or record your screen and add effects. Instantly access your most-used tools. Easily modify your movie with the drag-and-drop editor. Add quizzes and interactivity to promote and measure learning. Price: Starts at $249.99.

AudioJungle, a part of Envato Market, sells royalty-free stock music and sound effects. Buy music and sounds for your course content in addition to components to strengthen your brand, such as sound logos and musical idents. Price: Buy assets separately or access unlimited downloads via Envato Elements for $16.50 a month.


Vimeo is a platform to host, manage, and share videos, such as classes. Set embed permissions, send personal links, and lock videos or whole albums with a password. Customize the participant with your logo, colors, speed controllers, and much more. Price: Hosting plans start at $7 a month.

Zoom offers multiple ways to get in touch with your class attendees. Run meetings, conference rooms with video, and full-featured webinars. Price: Fundamental is free. Premium plans start at $149.90 annually.

FormSwift is a tool to create, edit, and collaborate on documents and forms. Create and alter your course materials. Use customizable lesson plan templates. Select from a library of approximately 500 file templates and forms or upload your own documents and edit them together with FormSwift’s tools. Price: Plans begin at $39.95.


Canva is an internet design and publishing tool which may be used to make a vast assortment of online course documents, including lessons and guides, infographics, presentations for video records, workbooks, and completion certificates. Pro version comprises a new kit to upload your own fonts and logos. Price: Fundamental is free. Pro is $119.99 annually.

PowerPoint is a tool to make branded presentations for classes, especially for screen recordings. With Presenter Coach, practice your delivery and receive recommendations on pacing, word choice, and much more through the power of artificial intelligence. PowerPoint is part of the Microsoft 365 suite. Price: Microsoft 365 is $69.99 annually.

Mailchimp is an email advertising platform which can help you connect with online course participants, grow your audience, enhance participation, and automate your advertising and course distribution. Price: Fundamental is free. Premium plans start at $9.99 a month.


Zapier is an automation tool to sync applications. Create workflow”zaps” to automate class jobs and apps, like subscribing new participants into Mailchimp. Every time it runs, the zap automatically sends data from one app to another. Price: Fundamental is free. Premium plans start at $19.99 per month.

Logitech, the technology hardware manufacturer, makes cheap webcams that catch high-definition video. Logitech’s new StreamCam records in total HD 1080p at 60 frames per second and AI-enabled facial monitoring for a crisp picture that is always in focus. The C930e is an HD 1080p webcam that provides sharp audio in almost any environment, including low-light and harshly backlit settings. Price: SteamCam is $169.99. C930e is $129.99.


How can composable commerce support performance for cross-sell, up-sell and substitutions?

Whatever you use for your backend, all the numerous automatic user interfaced will require coding. However, the important element to take into account is how closely coupled or controlledwill your front-ends be into the backend. If you’re not using composable commerce for a service, it is going to like quite tightly control and couple and will limit your abilities or make execution harder.

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What exactly does that mean?

Platform limitations will be the largest cost of most traditional execution. Whether you use a SaaS established or on-premise variant of a legacy platform, minor changes like adding a cross-sell connection to your products catalogue, in addition to bigger changes like extending customer information, will require custom development and database modifications. These kinds of customizations raise your technical debt and slow future advancement.

But for a Composable Commerce structure, to execute cross-sell, substitutions or other merchandise relationships, all that’s required is a simple API call to bring the relationship. Similarly, for more complicated customizations, it is simply a few more API calls to configure the data structure changes.

Cross-Sell Example Request

Elastic Path Commerce Cloud is your first composable commerce platform. To execute cross-sell from a brand-new example of an Elastic Path shop, there are 3 steps.

Step 1: Enable the goods extended data container

The response of the request includes the ID for this container. That ID is going to be used in Step 2.

Step 2: Insert the Cross-Sell connection to the goods"stream" ("flow" is the is the name of the instrument used to produce the container)

as soon as you’ve got the container created, the next step is to add the area. Below is the payload used to make the Cross Sell area. They key takeaways from this section is to ensure:

  • “field type” is set to”relationship”
  • the validation rules say”type” is set to”one-to-many” relationship
  • the validation rules say”into” is set to the”product”

The remaining fields are rather self-explanatory. Therefore, in this instance you’re about products to other goods. These kinds of relationships can be leveraged for numerous use cases.

Step 3: Start adding products to the connection

Now that your Cross-sell relationship area is set up, you just have to begin adding products to the area. This is achieved by calling the connection end-point created when you made the cross-sell field.

POST the collection of product IDs into the next endpoint where undefined equals the product you’re updating.


The origin of those product references may come from your merchandising group, 3rd party tools or analytics or where you choose.

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Contain the information when you want it

When the connection is set it can be recovered with the normal products API call. To regain the cross sell products, simply add “include=cross_sell_ids” into the query string of the merchandise endpoint to add product information for all the related goods in one request to the API.

Example: Include=cross_sell_ids

The answer: The figure below shows the response that has the cross_sell solutions. The response comprises two different relationship types. The first is”main_image” that is an integrated relationship between the item and its principal image. The second is that the one we just created and populated.

From the”data” array, the initial object is the product we’re requesting. Towards the end of the answer is another thing named”included” at which the details of the products listed above in the relationships item”cross_sell_id” that is the listing of product_ids which are cross sell things. These are sample products composed of information from placeholder content websites from around the net. My favourite is for producing creative paragraphs of text for descriptions. However, I digress.

This is solely a single case of adding a cross sell connection with Elastic Path. If you would like to add connection like “Substitutions”, all you’ll have to do is repeat steps 2 and 3. The same thing goes for adding an”Up-Sell” connection also. For each extra area, you create a single API call to the platform.

To extend different items such as Customers or Orders or Carts, the routine is exactly the same. Step 1, make the container, step two add the fields and step 3, insert the information. No other platform is much easier to extend the information or APIs.

Why is this so significant?

The resulting changes are instantaneous. They become a part of the API and don’t need any coding to make. Objects can be linked to themselves or to other items. Another typical example is a customer wishlist. To create a client”wishlist”, you’d create a connection field on the Client object that’s a one-to-many connection to products. The choices this approach creates is almost infinite.

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Feature or Capability

If you asked me if”Wishlists” were an”Out-Of-The-Box” characteristic of Elastic Path we’d say”No”. But, Elastic Path is more than capable of simply implementing wishlists or other kinds of relationship functions with some API calls.

Inversely, consider how many features that come as an out-of-the-box attribute in different platforms you don’t use but still need to maintain the code around. By maintaining the platform clean and simple, and using API calls for just the functionality you would like, we empower extension without complications.

Limited Liability Company (LLC)

What’s a Limited Liability Company (LLC)?

Business owners searching for the liability protection a company can provide, without the double taxation, should consider forming a limited liability company (LLC). An LLC is a business entity with all the security of a corporation in addition to the ability to pass through any company profits and losses to your personal income tax return.

An LLC is a hybrid type of company structure where the owners of the LLC are called”members,” and all appreciate the benefits that an LLC offers. LLC members may be a single business owner, several spouses, or other companies.


Pros of an LLC

There are 3 main benefits of establishing an LLC:

  • LLC members aren’t personally liable for company decisions or actions taken by the LLC.
  • The company’s profits and losses could be shared amongst the members however they prefer to split them; it does not have to be equivalent, though everyone claims their gains and losses on their personal income tax return.
  • There’s not as much paperwork required to produce and maintain an LLC compared to a Sub Chapter S corporation, which is comparable in many ways to an LLC.

Disadvantages of an LLC

The disadvantages of forming an LLC are relatively modest:

  • In most states, if a member dies or leaves the LLC, it has to be dissolved and a new LLC created.
  • Since members are considered employees of the LLC, they are responsible for paying their own self-employment tax donations of 15.3%.

Forming an LLC

As an LLC is separate from you as an individual, you will need to pick a business name that differs from your own and no additional LLC in your state is currently using. Your official company name should have”LLC” at the end, such as Designer Shoes Galore LLC.

After picking a business name, you will have to complete and file Articles of Organization, which is a form that lists the provider’s name, address, and all the names of their members. Articles of Organization are typically registered with your state’s Secretary of State, but double check on your own state to be certain. Alaska, Hawaii, and Utah have no Secretary of State and in Massachusetts, Pennsylvania, and Virginia You’re file with the Secretary of the Commonwealth. There’s typically a filing fee to be paid too.

As soon as you’ve registered the Articles of Organization, you will then have to apply for any business licenses and permits you will need to operate lawfully.

Finally, check with your state’s income tax ability to find out whether your state taxes LLC income. LLCs aren’t taxed at a national level, but some states do tax LLC income.

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Distribution Channel

What is a Distribution Channel?

Distribution channel denotes the network used to have a product from the manufacturer or creator to the end user.

When a supply channel is”direct,” the manufacturer is selling directly to the end user with no middleman. When the distribution channel is”indirect,” the merchandise changes hands several times before reaching the ultimate customer. Intermediaries between the producer and the customer in a direct distribution channel might include:

  • Wholesaler/distributor
  • Trader
  • Retailer
  • Advisor
  • Producer’s representative
  • Catalog

There could be just one intermediary; there could be many.

Direct vs. Indirect Distribution Channels

A business that sells directly to customers through direct mail, a catalogue of its products, or its e-commerce site represents a company that utilizes a direct distribution channel. By way of instance, entrepreneurs that create and market digital products which have workbooks, audio training, and online classes in their own sites are using an immediate distribution channel. The digital products go straight from the founder to the client.

On a larger scale, the beverage alcohol industry employs a multi-tier, indirect distribution channel. Distillers and wineries sell to distributors, who sell to retailers, who sell to customers. However, while wineries need to use indirect distribution channels to receive their wines into retail outlets where consumers can purchase them, many also sell directly to customers onsite at wineries. Using both approaches lets wineries reach a mass market via a direct distribution channel and a smaller market through direct distribution through onsite retail operations they own.

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Distribution Channel Considerations

Firms with goods should ask a range of questions before deciding on a distribution program. Those questions include:

  • How can the end-user like to buy these kinds of products? Does the consumer want to touch and inspect the solution or is it a product that the target market likes to buy online?
  • What, if any, would be the local, regional, or national regulations about the item class’s distribution channels?
  • Does the client need personalized support?
  • Does the product itself need to be serviced?
  • Does the item have to be installed?
  • How is the product typically distributed and marketed in your industry?

The distribution channel is going to have an effect on pricing. With indirect distribution, something which goes from the manufacturer to a distributor before it goes to a retail outlet has to be priced at wholesale so that both supplier and retailer can indicate the price. With a multi-tier supply channel, it looks like this:

  • The company’s client is the distributor.
  • The distributor’s client is the retailer.
  • The merchant’s customer is the customer.

The manufacturer, distributor, and retailer all have to earn money on that item.

The direct-to-consumer price is often the same as the price of a item that’s been marked up several times through indirect distribution. Not supplying a”direct to you” discount protects merchant relationships and provides the manufacturer or creator a greater profit on the item.

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