Comic Strip Live Saves Big on F&B Costs with Maitre’D’s Bar POS


What do Jerry Seinfeld, George Carlin, Rodney Dangerfield and Maitre’D POS have in common?

They have all performed in the legendary Comic Strip Live: New York’s oldest and most prestigious comedy club. And while those other legendary comedians performed only once in a while, Maitre’D has been held over for each performance since April 2013.

Since running a comedy club is no laughing matter.

Comic Strip Live serves beverages and a few basic food items, and they sell merchandise (hats, t shirts and so on ). There are two places to the bar: the club area itself and a waiting room in the pub where people wait for the club doors to open. That can be plenty of people packed into a moderate distance, and that may create chaos and confusion for servers as they attempt to manage drinks, particularly with paper and pencil, that is how it was done for ages.

Having a two-drink minimum and a lively merchandise company, that made the situation demanding at each point. Orders were taken hastily and not necessarily properly or clearly (which meant wasted liquor and wasted time). Each patron conducted a tab, which was settled at the conclusion of the show. There was just one credit card terminal–that guaranteed a continual bottleneck in the card station and impatient people waiting to depart. And, in all likelihood, in an uncontrolled environment like theirs, monitoring and tracing waste and pilferage was impossible. Ultimately, paper is a challenging issue to keep tabs on, and there were always difficulties at the end of the day monitoring sales to money, managing voids and returns, etc. And no reporting. So while the front room was getting the laughs, the rear of the home was falling on its surface.

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That is why Comic Strip Live turned to Maitre’D’s pub POS, as well as our partner Manhattan POS to find the performance in order. Today, using just the center POS system, Comic Strip Live has each area of the company in check. Every beverage, hat and meal is entered into one of four Maitre’D POS stations around the bar. Truth is currently 100%, because nothing is poured, cooked or sold unless it is in Maitre’D. Each terminal has an integrated card reader so the bottlenecks to make invoices at the end of the series are gone. Other things that took additional server time–such as voids, discounts and breaks –are now handled entirely by Maitre’D. In the back office, Comic Strip Live can take advantage of all Maitre’D’s robust reporting capabilities. They could track inventory sold versus stock pumped, server productivity, drink cost, bestselling items, and much more. Next up for them is setting up the inventory system to track things from order to ingestion.

Comic Strip Live as a excellent example of the manner Maitre’D is set up by many smaller restaurants and places. It follows a special concept in an intimate place. Still, using just the core, cheap Maitre’D POS, it is as operationally efficient and well-managed as the largest restaurant chains in the world.

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