Mobility and the Modern Shopper
Mobile commerce is expected to hit an all-time large in 2017, according to the retail analysts in eMarketer.com. The site estimates that this year, more than 95 million Americans will create at least one purchase on a smartphone and an even greater number — 165 million people — will use their telephones to investigate and compare products. Retailers are working to accommodate shopper’s new tastes by optimizing their sites for mobile, introducing new shop apps, and supplying cross-channel buying choices.
Even though the rivalry from online-only retailers is ferocious, large data has helped brick-and-mortar retailers find out more about their customers‘ habits and preferences. Internet shopping is highly personalized, so physical retail shops are working to deliver a similar experience by collecting information about their clients via social networking, traffic counts, and devotion participation, but large information has helped them to better forecast trends, develop targeted marketing campaigns, engage clients across channels and create a higher degree of customer loyalty.
Mobile Commerce’s Impact on the Receipt
Disruptive technology such as mobile payment platforms will continue to emerge and gain popularity and the amount of purchases made using smartphones will soar. These inventions have changed the way we store and pay for purchases, but it has also had an enormous effect on another staple of a payment transaction: the receipt.
Many retailers require receipts for returns and exchanges, but disruptive technology has changed the way we consider receipts — how they’re published and issues and what information they include. A customer who opts for the mobile checkout to avoid waiting in line expects to be given a receipt, and ConnectPOS‘ printing and reception apps together with wireless printers make this possible.
The SM-T300i, by way of instance, is a popular wireless printer having an ultra-rugged layout, ideal for busy restaurants or retailers and other unpleasant work environments. Printing is possible via practically every mobile device using Star’s latest app PassPRNT, which allows printing from an iPad®, iPhone®, iPod touch®, or Android™ device. Star’s cloudPRNT, is an innovative technology allowing users to publish to Star printers straight through a cloud support.
Even though it’s easy to lose track of paper receipts — if they’re crumpled on the floor of the vehicle or pushed into a pocket, digital receipts are simple to organize and access afterwards. ConnectPOS‘ AllReceipts™ is a free, cloud-based digital receipt application which enables users to store and handle receipts on their mobile device. Customers just need to scan the QR code in the bottom of the receipt with the app.
Disruptive technology such as mobile payments and large data have changed the way people store as brick-and-mortar retailers work to compete with the highly-customized encounter that online-only retailers can offer. Receipts are still expected with each purchase, so this technology has been made to evolve as shoppers favor mobile checkout and paying with their telephones. ConnectPOS provides an arsenal of choices for retailers looking for wireless solutions for receipt printing, so customers can get their receipts and arrange them the way they are most comfortable.
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