Social networking platforms such as Facebook, Instagram, and Youtube have revolutionized mobile advertising and aided e-commerce companies build empires. Advertisers use them to increase website traffic, customer satisfaction, and revenue. These platforms also help create great brand awareness, loyalty, and authority at inexpensive prices. Nevertheless, it’s time to think beyond the social networking channels for marketing strategies.
Digital fatigue is a real and powerful factor, and hammering branded messages across platforms is no longer a best practice for engaging your target audience. Yes, some platforms accommodated fast and supplied private message choices with more attributes. But new trends favor alternative marketing strategies for mobile users. Additionally, with changes in the international marketplace, there is an increasing chance for different advertising solutions.
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1 area that has grown is the choices for contactless or touchless solutions, which started with payment systems. Now this technology is impacting marketing approaches also. As a result of virus pandemic, contactless technology and customer security have rocketed to the top of company priority lists. Thus, it’s time to consider contactless marketing along with more conventional tactics.
What’s a contactless solution?
Look at a conventional store transaction. As soon as you’ve chosen the items you want to get, you visit a checkout counter and pay for the merchandise. Before, this market at the point of sale (POS) connected contact. Whether you passed money or a card to the cashier, or even wrote a check, both parties in the POS touched the cash and products involved in the market.
With contactless solutions, the only items that you might need to touch are your smartphone or card. Nothing needs to change hands between you and an employee, and you do not need to touch shop equipment (such as an electronic signature page) either. There are various sorts of technology to facilitate such communications.
A long-known contactless technology is the Quick Response (QR) code. But there are others also, such as Bluetooth beacons and augmented reality (AR).
The wise devices, cards, mobile phones, and apps ensure efficient information sharing. The simple act of bringing two tools nearer additionally achieves a number of other outcomes. You can open web pages, share videos, dial a telephone number, or search for pictures.
More on evolving technologies
Retail brands need to provide a superior customer experience in the present world. Today’s customers expect to be educated, engaged, and amused. Furthermore, the general customer journey needs to be immersive, memorable, and effective. So, innovative marketing with technological finesse is now a necessity. And contactless tools can be helpful for marketing campaigns.
Proprietary contactless solutions–such as Microsoft Tag and Google Goggles–have their disadvantages. These technologies are new and not well-tested.
Augmented reality (AR) for advertising
AR apps for the mobile market demand three-dimensional (3D) animations and programs. Advertisers and designers can produce 3D renderings of varied products. By way of instance, a real estate dealer may ease a walk-through for prospective buyers with AR. Buyers can see the insides by simply pointing at the building or swiping their telephones.
Complex features such as this help brand managers enhance product availability. AR tools are also helpful for”try before you buy” advertising. They provide a heightened experience to the clients in retail sales. Buyers can virtually try clothing, shoes, home products, makeup, as well as automobiles. Sometimes, you may even throw a hologram of a product on you or your house to look at its look.
Consumers may use AR solutions to enjoy a contactless experience before committing to a purchase.
QR codes and promotion
QR codes are a cost-effective advertising solution for the electronic age. They may be integrated directly into print or augmented reality advertisements. Clients can then scan the optical codes on a smartphone with no need for extra apps (though older versions might need add-on applications). As a bonus, QR codes are less intrusive than conventional advertising and marketing campaigns on television and radio.
Maybe one of the biggest advantages of QR codes is their cost; they are significantly more affordable than AR solutions. Marketers can utilize them to supply a safe and secure choice for engaging with discerning and circumspect consumers.
Marketers leveraging QR codes might want to design them beautifully with several colours or even contemplate QR codes using a logo.
How marketing Contributes to better reach
Experts leverage different marketing tools to reach a huge selection of outcomes. Businesses can use them to enhance brand visibility online, attract foot traffic, and make profits.
Increase conversions and app downloads
Marketing tactics like AR and QR codes are successful in increasing sales conversions. Unleash targeted campaigns with a focus on relevancy and closeness. Boost your click-through rate and rake in the profits with greater sales.
Use word of mouth to get positive testimonials
QR codes can help promote product reviews. Independent reviews are valuable for increasing earnings. They also create a strong, impactful brand buzz. As you audit your testimonials, make sure they’re regular, consistent, and transparent.
Food for thought: consider integrating a QR code on your business card which sends your clients to your testimonial or feedback page. Further increase your business card attempts with an aligned hashtag effort . Convenience and accessibility are crucial to successful campaign efforts.
Create a personalized experience
Tech-savvy consumers need great products from the top brands. They also anticipate a memorable experience when shopping for items. Marketers must deliver tailor-made interactions to deliver on this expectation. This electronic travel from brand awareness to sale and following support must be frictionless. Clients must enjoy the product in addition to the interactions along the way.
Consider using data from a customer relationship management (CRM) platform to personalize creative advertisements and supply surprise presents to engage your clients. You can even select thrilling videos, custom messages, and special calls to action.
The aim of advertising is to attract, engage, and retain buyers. But a client’s journey also involves sales, feedback, and support services. Clients have to shop with confidence.
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