What could go wrong? The harsh reality of Ecommerce is that getting your product to market and making profits is not an easy task, even if you raise funding.
This list is designed to help you learn from the mistakes of others so you don’t have too many to remember.
11 Mistakes – Emerging Ecommerce Brands Make
1. Listening only to your coworkers and friends.
You’ll be shocked if you think your direction is great because everyone says it’s great. This isn’t an ego trip. It’s a brand strategy. Either it connects with consumers, or it doesn’t.
Engaging with people who can offer an outside view of the same issues you face every day is sometimes the best way to go. Accept humility and seek out feedback from others to help you see beyond your own blind spots and biases.
2. Listening to your team.
Your team has worked with you for a long time and may have a better understanding of your company than you. Listening to your team when they have ideas or suggestions about how you can execute your brand strategy in different ways is important, especially if they come from an outside perspective.
Because they aren’t as emotionally attached to the brand, they can offer more objective opinions on your ideas and how to execute them. Your employees are on the frontlines of customer service, getting feedback and understanding customers’ needs and wants.
You should give feedback if they feel something will resonate with the public in a way that you don’t. These people are often overlooked and underutilized. Make sure you listen to them as much possible.
3. Not defining your audience.
A brand strategy that is specific works best. You may find your product suitable for many consumers or you may prefer it for a niche or industry. Your brand should be able to identify the right demographics and address their emotional needs when selling products.
Your brand should convey the right emotion no matter what product you sell. Because buying is an emotional act. Your brand will become visceral and meaningful if you spend time understanding the sensitivities of your target consumers.
This could include hiring diverse employees, organizing focus groups, or speaking with industry professionals. This means that your brand must be able to communicate with consumers via phone, email and social media.
4. We are unable to identify the benefits of your products.
Many new brands make the rookie error of focusing only on the benefits of their products.
The old sales saying goes that “features sell, benefits sell”, but it is important that your brand emphasize how your products will benefit people’s lives.
Although it may sound lofty, this is actually not true. It’s not. The first rule in marketing is to answer the question, “What does this have with me?” If you can do that, your brand will become viable and sustainable.
5. Do not make brand promises.
Now it’s time for some promises, after you have stated the benefits. If you don’t offer product guarantees, this isn’t about providing them as a policy. This is more about how your brand communicates the services you will offer.
While everyone says that their customer service is excellent, what can you guarantee in terms of exceptional customer service? What are consumers entitled to in terms of shipping? What is it that your company culture can offer? These differences must be stated in a way that makes a solid promise. This will help people to talk positively about your company.
It doesn’t matter if you are an established ecommerce brand, or not. It is important to clearly state what your customers can expect from your business.
6. It is important to not match the look of the brand with the product.
It’s something we have seen many times. Bad branding can sometimes undermine the legitimacy of products. Bad branding can sometimes undermine the legitimacy of the products. The final step is to make sure that your products reach potential buyers by ensuring they are properly marketed.
A logo that you thought was cute may end up being difficult to read, causing confusion. You’ve lost the point if your branding fails to address the needs of consumers.
7. Don’t lose sight of the data.
You are a brand newer and you are only beginning to collect data from customers. This is the only type of data that really matters. You shouldn’t panic if you first see something that worries you.
You and what you offer will not be loved by everyone. Your audience is already defined, but your customer base will further define it.
Your campaigns will become more accurate as the data comes in. Negative reviews shouldn’t discourage you. Negative reviews are a part of every brand. You need to accept it and learn from it.
8. Everything is possible when you think with data.
Excel spreadsheet data will not inspire you. Your brand strategy can only be as creative as those who are leading it. While you can always A/B-test ideas, both “A” or “B” may be bad ideas. While you can be confident that the most tested version of a product is the best, good branding relies on being uncomfortable.
Don’t let data become complacent. Otherwise, your brand will be lifeless and boring.
9. Do not think about the future.
Although you should be focused on the past, it is important to consider where your brand is heading and what it will look like once it does.
This is important for two reasons. Your company culture should grow along with your revenue. It doesn’t matter if your customer service speaks to customers in a different way or listens to them, nothing can remain stagnant.
You must, however, be mindful of your long-term strategic plan. While you may have some great ideas about where the brand should go, they might not be practical right now. Instead of just ignoring them, spend some time thinking about how you can get there.
Your brand strategy will not be able to take you where you are now and where you want it to go.
10. Too much focus on the future.
There is a pull to focus on the future while staying grounded in the present. Your brand must be seen as an asset that can grow and generate revenue. However, you cannot forget where you came from.
If things go well, the personality of the company will determine how long it lasts. This means that you should spend time on your elevator pitch, brand story, and how you talk about yourself even if you aren’t in front of customers yet.
11. Try to do everything by yourself
Although you may be the founder of the business or its CEO, it is not possible to run it on your own. This is crucial for any company’s growth, but it’s especially important when you have a new brand. No matter your stage of development, there are many people who can offer advice.
You don’t want to do it all alone. Otherwise, you could lose your ideas. Your team can help you keep honest information about the effectiveness of your brand strategy. They will help you make sure that all decisions remain aligned if they agree with the direction of your company.
In the beginning stages of your journey, a little extra support can go a long ways.
The Final Word
These 11 mistakes can be avoided and the advice given here will help to avoid falling into the traps that emerging brands often fall into.
You should never lose your enthusiasm. Your brand will have the right environment to succeed if you combine optimism with practicality. Your brand is an evolving, living entity that must adapt to the changing world.
All of your hard work will go naught if it goes to rot before it is time.