Joining an ad network is a popular way to make money from blogging

Joining an ad network is a popular way to make money from blogging. There are many networks to choose from, so it can be hard to find the right one for you.

To find the best ad networks, we’ve done extensive research on all available options. The network that is right for you depends on your level of experience, whether you are just starting out, have over 100,000 page views per month or fall somewhere in the middle.

After a thorough analysis of all options and looking at hundreds real-life income reports from bloggers, we found that the top five ad networks are:

  • MediaVine The Best Overall Ad Network for Bloggers with 50,000-100,000.00 sessions per month
  • Google adSense:Best if you are a beginner or have less than 10,000 page views per year
  • Ezoic Best for bloggers with 10,000-50,000 page views per monthly
  • AdThrive Best for those who have more than 100,000 page views per month
  • Media.Net The Best Google AdSense Alternative for Bloggers with Less Than 10,000 Page Views per Month

How Ad Networks Work

An ad network is a direct contact with advertisers and handles all details related to advertiser negotiation, creation of ads, and management. You will be provided code to use on your site when you sign up for a network. This code can often be done through a plugin that makes it easy to control where the ads appear on your blog. You have control over the location and number of ads that appear on your website in most cases.

You receive a percentage of the fees that the advertiser pays to the ad network as an ad publisher. The amount you make depends on many factors, such as your website traffic, blog niche, quality of content and the perceived appeal of your site to potential advertisers. You can make more money if you have more success with advertisers placing ads on your blog.

Pricing models for the Common Ad Network

The average blogger receives between 50% and 75% of total ad revenue from networks. The rest of the fee is retained by the network for the effort they put into acquiring advertisers and managing this process. Each network has its own terms. Some networks do not disclose the formula for ad compensation.

There are many ways to advertise, but these are the most common.

  • Cost Per Thousand (CPM).Advertisers are charged a fee for each thousand impressions that a single ad gets.
  • Cost Per Click (CPC), Advertisers are charged a fee for each click on an ad.
  • Cost Per Acquisition (CPA) Advertisers are charged a fee when someone clicks on an advertisement and makes a purchase.

You will be called a publisher when you post ads to your site via a network. Ad networks may discuss publisher compensation in terms like Revenue-Per-Thousand (RPM), Revenue-Per-Click (RPC), or Revenue-Per-Acquisition (RPA). This is the other side of the coin. Networks may discuss what publishers receive, minus the cut that the ad networks take for managing the advertising process.

How we evaluated Ad Networks

The number one reason people join ad network is to make money from blogging. So you need to optimize the amount of ads you receive on your blog. When evaluating the options, we focused on their potential to make money.

We also considered the following factors when reviewing our findings:

  • Easy setup: You want to quickly start making ad revenues with an ad network.
  • Support The most reliable ad networks provide significant support for their publishers and respond promptly to questions.
  • Timing and payout threshold : Bloggers need to be paid promptly. It is not a good idea to put up with long hold times on your earnings while you wait for a payout threshold to reach.
  • Reporting and Dashboard: It is important to be able quickly to see the performance of advertisements on your blog.
  • Traffic requirements Many ad networks have minimal traffic requirements that can sometimes be quite high. We took a look at each network’s traffic requirements.

For this article on the top ad networks to use for bloggers, we analyzed hundreds of income reports from bloggers. MediaVine is the most popular ad platform.

Mediavine is the preferred ad network for bloggers who are successful. To join, you need to have at least 50k sessions per month.

Mediavine uses sessions to get into many ad networks that require page views. Sessions are one-time visits to your website. If a visitor visits your blog but views three pages, their session count is one, while their page view count is three. Mediavine’s strict requirements for session count mean that not all bloggers are eligible to join the network, especially if they are just starting out.

Five of the Best Advertising Networks For Bloggers

Your monthly blog traffic will determine which ad network is best for you. Your earnings potential will increase the more traffic you have. We reviewed dozens of ad networks and found MediaVine was the best choice. Each one has its own reasons, which we will discuss.

1. MediaVine – Best Ad Network for Bloggers With 50,000 – 100,000 Sessions Each Month

MediaVine is a top ad network because its payouts are much more generous than many others. Mediavine is reported to have earned bloggers 200-400 times more than Google AdSense.

Mediavine pays 75% to publishers, while Mediavine keeps 25%. After year one, you can earn an annual loyalty bonus of between 1% and 5%. Bloggers who have high traffic sites and generate five to fifteen million impressions in a 30-day period are eligible for a revenue share between 80% and 85%.

Mediavine is well-known for its fast-loading ads. This is essential to ensure that your website loads quickly. It’s easy to sign up. Simply complete the Google form, and you will be notified within days whether or not you have been accepted. To be accepted, you will need a website of high quality that meets MediaVine standards. Mediavine requires you to verify that your Google Analytics has recorded at least 25,000 sessions within the last 30 days.

Mediavine requires at least a 90-day commitment. Mediavine membership requires a minimum 90-day commitment.

Bloggers who don’t reach the MediaVine minimum of 50,000 monthly sessions traffic threshold are often disappointed. Bloggers often take months, if not years to reach this volume.

MediaVine at a Glance  
Minimum traffic: 25,000 sessions per month
Acceptance is difficult It is not easy
Easy account setup Simple
Publisher dashboard: It is intuitive and very easy to use.
Customer support: Good
Potential income: Better than the average
Limitations on payouts Minimum payout threshold $25-$200
Methods of payout ACH, PayPal and paper check. Wire transfer fees apply.
Timing of payout: Net 65 is 65 days between the time money is earned and the time when the publisher receives ad revenue.
Google Certified Partner in Publishing? To join MediaVine, you will need to be in good standing at AdSense

Example of an ad served through the MediaVine network
(Source: TheWalletMoth.com)

MediaVine offers income potential

We gathered real-world examples from income reports of bloggers to give you an idea of the potential earnings you could make with MediaVine. These are just a few examples where bloggers have made money using MediaVine.

The intuitive MediaVine dashboard makes it easy to track ad performance and earnings. (Source: MediaVine.com)

2. Google AdSense – Best Ad Network for Bloggers with Less Than 10,000 Page Views

Google AdSense is one the most straightforward ad networks to join. It is also the largest network, with more than 2 million publishers. Google is the king in online ads. Millions of advertisers are competing for Google ad space. This could lead to more revenue opportunities.

Signing up for Google AdSense is simple and straightforward. You will usually hear if you have been approved within 48 hours. Once you have been approved, you have two options: manually place ads on your blog, or add code to your site to automatically post ads that are tailored to your website’s content and layout.

Google shares 68% of total Ad Revenue with publishers for display ads, and 51% to search ads. They do not disclose their revenue share for AdSense products. Google offers both CPC ads and CPM ads. Advertisers can choose the method they wish to pay for ads. Google then delivers ads to your website that it believes will be most profitable for you (and Google).

Google’s intuitive dashboard makes it easy to track earnings and ad performance.
(Source: Google.com/Adsense)

Google Certified Publishing Partners are the most prominent ad networks. This means that you must be in good standing with Google AdSense. AdSense is an excellent place to start if you are a beginner blogger. Bloggers often move to other networks when their traffic exceeds 10,000 pageviews per month.

AdSense’s biggest drawback is the fact that you won’t likely make much money. It’s still a great way for your audience to become used to seeing ads on your website as you increase your blog traffic.

Google AdSense at a Glance  
Minimum traffic: No, although you will need to submit a reasonable amount of content to be approved.
Acceptance is difficult Simple
Easy account setup Simple
Publisher dashboard: It’s easy to use and good looking
Customer support: Fair to the Poor
Potential income: Low
Limitations on payouts Minimum $100
Methods of payment EFT, wire transfer, Western Union Quick cash, Rapida, checks by post, EFT
Timing of payout: Each month, earnings are finalized and paid between 21 and 26 of the next month

Google AdSense Offers Income Potential

We compiled real-world examples from income reports of bloggers to give you an idea of how others make money with AdSense. These are just a few examples where bloggers have made money using Google AdSense.

  • The Money Ninja blog made $158 with 47,594 pageviews in a single month.
  • Evolving Table made $87.30 with 100,340 pageviews in one month using AdSense and an additional $191.48 via Gourmet Ads (an advertising network for food bloggers).
  • The She Dreams of Alpine blog made $20 in just one month from 762 sessions.
  • This Online World generated $166.17 with just over 20,000 page views per month.

Google offers a calculator on its site that helps you see how much you could earn for various niches and traffic volumes. (Source: Google AdSense)

3. Ezoic – Best Ad Network Bloggers with at Least 10,000 Monthly Pages Views but Less Than 50,000 Sessions

Ezoic recommends that your page views per month average 10,000. If you do not meet this threshold, admittance to their network is unlikely. Ezoic asks for original content and a track record that shows identifiable traffic. In other words, Ezoic wants you to know where your traffic comes from.

Ezoic has been certified as a Google Publishing Partner. To join Ezoic, you will need to follow Google Ad policies.

Ezoic’s ad network is easy to use. Ezoic’s support for publishers is outstanding. They offer 24/7 online support and you even get your own account manager. This is rare among low-traffic ad networks. You have full control over the location and number of ads that are placed on your website.

Ezoic features an easy-to-use dashboard and simple-to-understand monetization reports. (Source: Ezoic)

Ezoic is proud to offer a site speed accelerator that it claims can improve website speed, unlike some other networks with slow ad server that can slow down your site. Ezoic offers fast payouts for an ad network, with a Net 30-payout schedule. Ezoic also has a $20 payment threshold, which is lower than Google’s $100 requirement. Ezoic is not tied to MediaVine, which requires a commitment of 90 days. You can leave or join Ezoic at any time.

Ezoic at a Glance  
Minimum traffic: Minimum 10,000
Acceptance is difficult Medium
Easy account setup Simple
Publisher dashboard: Excellent, intuitive, and simple to use
Customer support: Excellent
Potential income: Bloggers with 10,000-25,000 page views per month are well served
Limitations on payouts $20
Methods of payment PayPal, check and direct bank transfer (Payoneer).
Timing of payout: 30 Day Net
Google Certified Publishing Partner Yes

Ezoic has the potential to generate income

Ezoic doesn’t release the exact formula for publisher payouts but it is well-known for producing earnings that are up to four times more than Adsense. Ezoic’s superior payouts can be attributed to its data-driven machine intelligence functionality, which optimizes ad types as well as ad placement on the site.

These are just a few examples from what Ezoic users report making with Ezoic.

  • Ezoic makes 95% of the Johnny Africa blog’s ad revenue. is an average $450 per month and has about 2500 pageviews per day.
  • From 13,454 pageviews in one month, The Mathers on the Map made $129
  • From 223,322 pageviews in one month, the Alluring Souls blog earned $1.304

Capital Matters did a head-to-head comparison of earnings results from AdSense and Google and found Ezoic was dramatically superior in terms of earnings per thousand visitors.
(Source: Capital Matters)

4. AdThrive – Best Ad Network for Those With 100,000+ Page Views per Month

AdThrive is a network that you should seriously consider joining if your blog receives more than 100,000 page views per month. AdThrive works in the same way as other ad networks. AdThrive manages all aspects of your site, including ad optimization, advertiser relationship management, and even ad optimization. AdThrive offers free video hosting and the AdThrive video player allows you to start making money from your website.

Blog owners who have blogs that generate a lot of traffic often think about working with advertisers to create custom ad contracts. AdThrive claims it can provide a 173% increase in revenue over self managed ads. You get paid regardless of whether the advertiser pays AdThrive (which isn’t always true when you sell your ads).

AdThrive requires that traffic come from the US at least 50% and that you are in good standing with AdSense as AdThrive has been certified by Google. Although it is easy to apply for Adthrive though, this premier network may be strict about reviewing your site’s content and quality.

 

Tip You will need a blog of high quality with excellent content to be admitted into the AdThrive network.

 

The AdThrive publisher dashboard makes it easy to track earnings and ad performance. (Source: AdThrive)

AdThrive publishers will earn a 75% ad revenue share. AdThrive keeps 25% for its services. This payout model is very similar with MediaVine’s, except that there are bonus incomes and higher traffic.

AdThrive is a network that works with many high-quality partners. This means that you can make more per thousand page views with AdThrive as opposed to MediaVine. Each blog is unique, so it’s worth running a test to determine which network best monetizes your site.

AdThrive At A Glance  
Minimum traffic: 100,000 page views per month
Acceptance is difficult It is not easy
Easy account setup Simple
Publisher dashboard: Excellent, easy to read and navigate
Customer support: Excellent
Potential income: High
Limitations on payouts $25 for all other methods, except wire transfer which requires a minimum of $100
Methods of payout ACH, echeck and PayPal. Paper check and wire transfer. Feels apply to wire transfers and paper checks.
Timing of payout: Net 45
Google Certified Publishing Partner Yes

Income Potential with AdThrive

AdThrive has a very high income potential. AdThrive’s payout is Net 45, compared to MediaVine’s Net 65. This means you get paid 20 times faster. Many MediaVine publishers switch to AdThrive after they reach AdThrive’s high traffic requirements.

These are just a few examples from blogs that have made money through the AdThrive network.

  • The Thrive/Strive blog earned $3,779 and had 435,2981 pageviews in a single month.
  • Kate Kordsmeier made $3,516 and had 137,925 pageviews in a single month.
  • From approximately 700,000 page visits in a single month, the SuzanRose.com blog earned $8.686
  • Living the Blog made $11,268 in just one month from more than 4 million sessions.

AdThrive has a simple three-step application process to join the ad network. (Source: AdThrive)

5. Media.net is the best alternative to Google AdSense on new and low-traffic blogs

All of the ad networks we have mentioned so far are Google Certified Publishing Partners. Media.net is not Google Certified Publishing Partners (GCPPs). This makes it an excellent alternative for anyone having problems with AdSense. You will need to use a non-GCPP network if you are ever banned from AdSense.

Media.net is a specialist in contextual ads from Yahoo!Bing. Display, video and native ads are also used by the network. These ads can be customized to your website’s look.

Contextual ads show ads that are related to your website’s content based on keywords used. A contextual ad might be displayed for products that help with stress relief if someone searches for “stress management” on Google.

 

Tip To increase traffic and increase your ad revenues, you must understand the proper use of keywords.

 

Although Yahoo-Bing’s network is smaller than Google, the quality of Yahoo-Bing’s ads is almost as good. Some even say that it is better.

Media.net does not require minimum traffic, but you will need to have a good website design and intuitive navigation. You also need to have several pages and posts on the site before applying for this ad network. It’s quick and easy to sign up and you will be notified about your acceptance in 48 hours.

Media.Net at a Glance  
Minimum traffic: None
Acceptance is difficult Simple
Easy account setup Simple
Publisher dashboard: Average
Customer support: It’s great that you get a dedicated account manger
Potential income: Google AdSense is comparable to Google AdSense, but slightly better
Limitations on payouts $100
Methods of payment PayPal and wire transfer
Timing of payout: 30 days net
Google Certified Publishing Partner No

Media.Net offers income potential

Media.net doesn’t disclose the exact payout structure, but many bloggers claim they get between $3 and $6 per thousand impressions via the network. This means that you might earn a little more or less than AdSense, but not nearly as much as AdThrive or MediaVine.

Because income reports from Media.net publishers are difficult to find, successful bloggers tend to increase their traffic quickly. They move to higher-paying networks such as MediaVine and AdThrive once they have accumulated more page views.

Here are some examples of bloggers who have used the Media.net network.

  • The Ladies Making Money blog made $621 in a quarter (page views unknown). After it reached the minimum of 25,000 sessions, Media.net switched to MediaVine.
  • The Simply Organized Home blog made $62.33 with 36,016 pageviews in one month. It also earned $91.33 AdSense from the same month. This is permissible since neither network has an exclusive policy.

With Media.net, you have access to all types of ads, including display, native, contextual, and video ads. (Source: Media.net)