The Guide to Finding Magento Developers: Salaries & Best Places

According to the average Magento developer’s hourly rate in the US is $44.49. These figures are approximate and will vary depending on the specialist’s experience, seniority, location, and other factors.

If you are looking for a top-quality product, however, don’t expect to pay low prices.

We’ll be covering the following points in this blog post:

  • Here is a list of Magento developers who are available to help you with your eCommerce project.
  • Benefits and reasons to work with Magento eCommerce certified developers
  • There are many cooperation models you have the option to choose from
  • A market overview for Magento development
  • Hourly salary for Magento developer
  • Guidelines for finding a Magento developer

Are you ready? Continue reading.

What Magento Experts are You Looking for?


You need more than hiring Magento developers to deliver a large-scale Magento project for eCommerce businesses. A team of dedicated specialists is also required. This is a list with Magento experts that you can hire for your online shop:

  • eCommerce web design to create the visual elements of your online shop. Web designers design the layout and appearance of the website. They also choose the elements that will be displayed on the page, and how customers interact with it.
  • Front-end Magento 2 Developer to make your online store visible and attractive on all devices. Front-end developers are responsible for accurately communicating the design and implementing user logic.
  • Backend Magento 2 developer for developing and maintaining the server side to your online store. This expert ensures that the site works and fulfills its purpose, while also ensuring security and reliability.
  • Quality Assurance Engineer To identify and fix any errors in the code and to prevent them from interfering with customer experience and website operation.
  • Project Manager to coordinate and prioritise team activities and assume responsibility for project goals.
  • Magento Architect can design your online store starting from the technical side. Magento Architect identifies the best solutions and Magento eCommerce developers bring that technical idea to life.

Magento Certifications and What They Mean


If you have any health concerns, it is a good idea to trust a trusted healthcare provider. Your business should be treated in the same way. It is not a good idea to trust the development of your online shop to people whose expertise you don’t know. You must be able to recognize the following types of Magento certifications from your chosen provider:

  • Adobe Certified Professional

A minimum of 0-12 month of experience and learning is required to become an Adobe Professional.

  • Adobe Certified Expert

At least one to three years’ experience is required for this certification. Adobe Certified Experts can manage complex projects on their own or mentor less-skilled developers.

  • Adobe Certified Master

Adobe Master certification requires at least 3 years experience in managing complex projects and mentoring others.

The following are the benefits of working with certified Magento developers:

  • Get guaranteed results. Magento specialists holding one of these certifications will build an eCommerce website that is both efficient and meets your business’s exact requirements.
  • They use the most effective Magento development practices. Working with certified developers will ensure that your code is compliant with the Magento standards and best practices. This will help to ensure the security, quality, and scalability of your online store.
  • They are experts in the platform. A certification exam is required to become a specialist in Magento. This means that a developer can use their knowledge to create a powerful, clean and fast website and address any urgent issues such as a site going down or bug.

They are always up-to-date on the latest Magento updates. Magento developers who are certified have access to the latest Magento features and updates. These features and updates are not available to non-partner development agencies or the general public. Developers already know how to use new features when they roll out.

Looking to work with developers who have worked on over 1000 successful projects?
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Key Collaboration Models for Magento eCommerce Developers


There are three options available for you to choose from when it comes to staffing your eCommerce project.

  • A team of in-house developers
  • A development agency
  • Freelance Magento developers

Let’s look at these options, and compare the pros and cons so that you can decide which one best suits your needs.

Magento 2 developers in-house

In-house team cooperation means that you can hire developers to work on your long-term project at your company’s premises. This option requires that you pay developers a monthly salary and not an hourly rate while they work on your project.


This model allows you to take complete control of the project, and communicate with your team members daily to make sure everything runs smoothly. A dedicated team of people working on your project is a time saver. They can quickly solve problems and give updates.


It can be difficult to hire Magento developers as the majority of experienced professionals work in large development agencies. It will be expensive if you are able to attract a high-ranking specialist. You’ll also have to continue paying a monthly salary each member of your team, even if they have no work for you. You might not be able to assess the skills of a developer.

There are many unnecessary bureaucracy that can be a disadvantage to hiring an in-house staff. You will also need to cover overhead costs such as office rent, taxes on employment, and equipment purchases, among others.

Magento development company

If you are looking for a group of professionals with extensive experience in different industries, a development agency is the best option. This cooperation model allows you to have a team of professionals who can handle your project from start to finish.


Magento developers agencies employ credentialed Magento specialists. This means that they are well-versed in the latest Magento updates and can resolve any problems quickly. A project manager coordinates the work of each stage of your eCommerce project for development companies.

Magento development agencies are also great because they can help with your initial ideas and offer support and maintenance for your online store after the project is complete.

Focus on what you are good at and outsource the rest.
Peter Drucker, Management consultant and educator.


You should realize that you won’t be the only client if you decide to work with a development company. You can still get the same dedication and commitment as an in-house team if you work with professionals. You can still be involved in the project, even if you are working with an offshore Magento development company. You can stay connected with your team and discuss any tasks or ideas via online meetings.

Agencies are highly focused on working with clients to achieve the desired result in the shortest amount of time. This means that they charge a higher price for their services. This investment will ensure that you get the best result possible and win long-term.

Magento freelance developers

Freelancers, who are specialists working on a project-based basis, are self-employed. They are usually short-term specialists who work on a project basis and have fewer deliverables. Sometimes, freelance Magento developers need to be supervised and guided by clients.


Freelancers do not have overhead costs as development agencies do. Therefore, hourly rates for freelance developers are often low. You can also choose the most affordable Magento development service for your needs. You can lower your project budget by hiring freelancers from different places.


First, be aware that freelancers may not be your only client. Communication delays can result from this. Freelancers will not be as committed to your project as an in-house or outsource team.

They could ask for a prepayment and then disappear without providing any results. They can also start working on the project, but then simply give up and leave it to others. You’ll have to spend lots of time looking for a new provider. Low hourly rates for freelance developers are not a way to save money.

Working with freelance developers can pose security risks. They could intentionally or unintentionally disclose sensitive data to interested parties or use third-party code to speed up development. Working with Magento freelance developers is fraught with risks.

Below is an illustration that illustrates key differences among the three main models of cooperation.


The table shows that working with a Magento agency can bring you the greatest benefits. When making your decision, it is important to consider your specific business needs. The final development cost will depend on the type of cooperation you choose. The lowest rate won’t guarantee that you will get the desired result. A larger initial investment can lead to long-term savings and be more cost-effective.

Hourly Salary for Magento Developer

The hourly rate of a Magento developer’s salary varies depending on their skills, whereabouts, and certifications. Different websites offer different information about Magento eCommerce developers’ salaries. reports a developer’s hourly rate at $56.44 an hour., however, shows a developer’s hourly rate of $44.49 in the US. A highly skilled developer may charge $200 an hour.

Let’s take a look at the hourly salary of a Magento developer in the most popular areas.

You’ll pay three to four times more for Magento development services in the US and Canada than you would in Europe. These countries have hourly rates for freelance developers starting at $150, and climbing up to $200. The hourly rate in Europe will vary between $50 and $99, with the average price being between $50 and $99 The lowest hourly salary for Magento developers is in Asia, where it’s $15-40 per hour. Latin America, where you’ll get $25-50 per hour and South Africa, which will cost $20-40 per hour.


Hivemind study found that Magento is Europe’s leading eCommerce platform with a 24.6% market share. This means that Europe has a large pool of Magento experts . Many US-based Magento companies employ them to help with their eCommerce projects.

Apart from the lower salaries of Magento developers, there are many other benefits to working with an agency with European developers. These benefits are:

  1. There are no communication barriers. All European IT companies require at least a intermediate level of English proficiency for developers. This means that communication will be seamless.
  2. Magento experts with deep knowledge. They are able to deliver top-quality services.
  3. Favorable time differences. Communication will be faster because time zone differences aren’t as significant as in other countries.
  4. Low prices. You can have a guarantee without having to compromise the quality of your final product.

No cultural differences. You can eliminate the cultural gap by hiring European developers. This will make it easier to communicate with your business and improve the effectiveness of the work process.

Do you need a project estimate?
GoMage offers a free estimate for your Magento project.
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Where can I find Magento 2 developers?


We’ve covered key factors when choosing Magento 2 developers. Now it’s time for us to give you a list of resources to help you find the right people to work on your eCommerce project. There are many options, including B2B rating sites like Clutch and GoodFirms. Wadline is another popular option. You can also find specialists through international freelance marketplaces such as Upwork or word-of mouth marketing. Let’s take a deeper look at each option.

Rating platforms for B2B

Such independent B2B rating platforms like Clutch, GoodFirms, Wadline, etc. A list of the top software companies with information about the company, its portfolio and verified customer reviews.

These platforms work in a similar way to professional social networks. Companies create their own profiles and include as much information as they can about themselves: year of establishment, location and number of employees. This information is then verified.


Upwork is one the most used online job-search platforms. It provides contract protection for developers and clients, and it helps to build relationships. The platform will provide a list with developers that match your job description after you have submitted a job request. This platform is a very popular one for freelance Magento developers. There are many options.

Lastly, the basic membership plan does not require additional fees for posting jobs to search specialists. It is important to remember that the website charges an additional fee for any work done through its platform. This is particularly true when you start working relationships.


The best way to find specialists for your project is word-of-mouth. Ask your friends and associates for recommendations on Magento developers and agencies. Trust is the most important thing.

Adobe Solution Partner Directory

We recommend you select a trusted Magento partner agency to ensure that you have the best possible development team for your eCommerce projects. Adobe Solution Partner Directory lists the top companies that can help clients create online stores using the Magento platform.

A Magento Solution Partner means that a company can be certain that its employees have the right skills and training to deliver a result that meets all your business requirements. GoMage, for example, is a Magento Solution Partner with more than 11 years of Magento experience and over 1000 successful eCommerce projects.


How to choose the best Magento developers

It can be difficult to find a Magento developer team that is reliable due to the many aspects you should consider when choosing a vendor. Your choice will impact how much time and money it takes to build an online store. Your choice will also have a long-term impact on your eCommerce project. This 3-step guide will help you choose the best Magento developers for your company.

  1. Identify your initial requirements to ensure that you get the results you want.
  2. Search for a reliable service provider by looking at the vendor’s portfolio, reviews, expertise, portfolio, and ratings on Clutch and GoodFirms.
  3. Sign an agreement and get started working with the Magento 2 development firm to propel your eCommerce business.
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What to look for when you extend Magento with custom code or an extension

The Magento platform’s flexibility and scalability are its strengths. You have two options for customizing the Magento platform: you can use community-developed extensions available on the Magento Marketplace or build your own modules. While the Magento Marketplace makes it easy to add new themes and features, a custom module approach may be necessary in order to realize a specific vision. To save time and money, many merchants opt for a hybrid approach. They customise pre-built extensions to help them make informed decisions when expanding their store’s capabilities beyond the box.


When adding an extension or custom feature to Magento, there are many things to consider. Maintenance and development efforts can reduce the upfront cost. These problems can be avoided or minimized by selecting the right module and following Magento best practices.


Finding an extension that fits your business needs exactly can be difficult and may introduce labour cost for discovery/exploration/analysis of modules in the ecosystem. Although the Magento Marketplace is the best place to search for extensions, it’s possible to make concessions to ensure that you get as many modules as possible to meet your goals. To achieve the desired result, you may need to customize it further after you have chosen a module. Magento 2 allows you to customize the platform in many ways.


Is the extension you are considering doing everything you expected? This might be true for today but business requirements may change and the extension may need to be modified to meet new requirements. It may be a good idea to create a custom module. Magento 2 can be improved in many ways, most notably:

plugins This feature, also known as interceptors allows you to intercept most public functions, alter arguments, output or override internal logic.

Observers– This can be used to trigger specific code in response to an event. You can create your own events, in addition to many already built-in events.

Dependency injection – Allows overriding and extending classes – and many more.

These and other techniques allow you to directly control third-party and core platform behaviours in order to achieve desired results.


It is impossible to predict how long a provider of module support will be available or whether a module’s relevance will change as your integrations evolve. This is the reality of software updates. It is recommended that customizations be tested in an environment before they are implemented. This will ensure that there are no code conflicts and that the functionality or performance of the upgrade does not suffer. When deciding to integrate with a module provider, it is important to evaluate their longevity and ability to provide support over the long-term. Verified providers can be found on the Magento Marketplace.


It is not enough to add the extension and call it a day. Are you aware of all possible scenarios? Magento 2 module installation is very simple. However, testing can be costly. It’s well worth it. Knowing the details of how a module works in edge conditions and with different configurations will help you debug any potential problems down the road.


Once you have uploaded your extension, the vendor might release a newer version that includes bug fixes or additional features. You may choose to upgrade depending on your requirements. It is easy to upgrade to a newer version of a Magento module using the Magento Marketplace. To see the Module Update Guide, click here.

Magento extensions are an integral part of any implementation. Magento has many extensions that can be used to enhance your experience. You will have the best control over your customers’ shopping experience by being able to modify their behavior or create your own module.


Magento 2 One-Step Checkout: Everything People Don’t Want to Tell You

You have to do your best to increase conversion rates when running a business. It’s great to have many customers visit your store, but that doesn’t mean anything if they don’t buy anything.

Checkout is what most influences buying decisions.

A report shows that 60% of online shoppers will abandon your online store if they don’t have enough money or are not ready to purchase.

To reduce cart abandonment rates, your checkout page must be easy to use and optimized. Magento 2 One-Step Checkout is the best option.

This article will cover everything you need to know to make your eCommerce website more successful with Magento 2.

Let’s go!


One-page checkout, also known as one-page checkout, is an eCommerce website design approach that combines the entire checkout process on one page.

One-step checkout aims to make the checkout process as simple and quick as possible.


We now have a better understanding of what one-step checkout is. Let’s find out its benefits and drawbacks.


Higher conversion rate

Research shows that eCommerce cart abandonment is most common due to a confusing checkout process. It is clear that simplifying checkout could help increase sales.

Getelastic conducted A/B testing to determine whether one-step checkout was better than the multi-step traditional checkout. One-page checkout was able to increase sales by around 22%.

Although the results may vary depending on the product or industry you are in, it will increase your sales by allowing customers to shop on one page.

Faster Processing

We as store owners must do our best to attract customers’ attention. But, customers can make a decision in a matter of seconds. When they check out, people tend to be impatient.

Customers will become frustrated if your checkout process is slow and lengthy. Speed is important. It is important to speed up the checkout process.

One-step checkout is half the time than multi-step checkout.

Stronger site performance

About 79% of all online orders were made using a mobile device in the second half 2020. Mobile eCommerce is growing rapidly, so it’s important to ensure your website is mobile-friendly.

It can take up to one minute for a webpage to load on a phone. Mobile shoppers may spend five minutes filling out multiple pages of checkout forms. Most buyers will abandon the checkout process, as you can see.

Magento 2 One-Step Checkout can reduce loading times and help you keep your customers happy.

Higher customer satisfaction

Your customers will be more satisfied with your site if they are more satisfied.

People like things they find convenient. It has proven to be a success. A growing number of large brands are opting for one-page checkout.




Your one-page checkout page should be kept short. If you have too many details, it can become a scrolling page.

Magento One Step checkout is best when there’s very little data. Your customers may become confused by the endless scrolling and abandon cart rates.

Hard for analytics

Analyzing is a critical skill for many store owners. It will be difficult if the entire checkout process is located on one page.

It is simple to track where customers leave when you use multi-page checkout.

A one-step checkout makes data analysis more complicated and less reliable.

It will be therefore difficult to determine the reasons for abandoning carts and make improvements.

Slow page loading

This might sound contradictory. Although Magento one-step checkout speeds up the checkout load time, it can take longer to load the one-page checkout.

It’s not a good idea to have too many information on one page. AJAX will make loading pages faster.



Magneto supports you to create a one-page checkout by default. This will reduce the checkout process.


You can enable Magento 2 one page checkout by going to StoreConfigurationSalesCheckout.

Expand the Checkout Option section, and then change the Enable Onepage Checkout to No.

Click Save Config.

Final, verify the results in the front store.


Although the Magento 2 default one-page checkout is simple to set up, there are still many drawbacks.

First, it’s a 2-step checkout process, even though it’s called the one-page checkout.

These two steps (Shipping & Review & Payments and Shipping) are both conditionally linked. Customers must complete all shipping information to access the Review & Payments section. Customers must go back and forth between these two steps to verify the details of their checkout.

The default Magento checkout is boring, which can cause cart abandonment.

The default Magento 2 one-step checkout does not allow you to create a new account at the checkout page.

The default Magento one-step checkout does not work well enough. To optimize their checkout pages, most Magento store owners have installed a one-step checkout module.

In the next section, we’ll show you the best Magento 2 one-step checkout extension.


There are currently hundreds of Magento One Step Checkout extensions on the market.

We recommend that you choose the best module from them all:


This extension allows for you to place all of the checkout blocks (shipping method, shipping address, payment method and order summary) on one page. To reduce loading time, you can put all the checkout blocks (shipping address, shipping method, payment method, order summary) on one page.

To make these checkout blocks more attractive and eye-catching, you can change the order and design of each one.

The autofill feature is also available in this module for a better customer experience.

It will automatically detect the customer’s address via Google API and then provide suggestions for shipping and billing information. It speeds up the checkout process and encourages customers to order.

Magento 2 One-Step Checkout supports the creation of new customer accounts via the checkout page.

Customers can edit the product quantity, select the delivery date and even leave a note.

The gift block is another amazing feature. Customers can request gift wrapping and send a message to the receiver by using this block.

The admin can show a discount code box in the backend to enable customers to enter the code.

The module also supports all four common payment options for Magento, including, Braintree and Credit Card. Customers have many payment options available to them to make their purchase.

Highlight Features:

  • Lightning setup with unlimited customization.
  • Elastic checkout with multiple addresses, and automatic GeoIP detection
  • Fully geared to RESTful API or GraphQL API.
  • Plug-n’-Play compatibility.
  • GEOIP, Checkout Custom Fields, Order Delivery, and Guest to Customers extensions work well.
  • Compatibility with most popular payment methods. Free support for highlight themes.
  • All Magento themes supported


Go to StoreConfigurationOne Step Shop.

Next, in the Generalsection set Enable to Yes.

You can also allow customers to create an Account on the Checkout Page or to customize the Title and URL of the Checkout Page.


What retailers need to know about Card-Not-Present transactions

Remote payments, also known as card-not-present (CNP), are made by credit cards. These payments are made remotely and don’t require you to swipe, insert, or tap the card at the payment terminal.

According to a 2021 study done by PULSE, remote purchases now account for one third of debit transactions. An active card can make 7.5 card-not present transactions per month.

Customers can make purchases online or by phone using CNP payments. They can also choose the time and place that is most convenient for them. Retailers have the opportunity to increase their sales and marketing channels.

Card-not-present payments have their benefits and disadvantages. This guide will help you make the most out of CNP payments at your store.

What is a “card-not-present” (CNP) transaction

When a card isn’t physically presented at the checkout, a card-not present (CNP) transaction occurs.

CNP transactions are when the card was not in direct contact with a payment terminal. The card was not swiped or inserted into a card reader with a chip card. It also wasn’t used for contactless payment using NFC or RFID technology.

Card-present transactions are transactions that involve this contact.

Card-not present transactions are online payments that are made via phone orders, online shopping and mail. These transactions also include the scenario where a merchant enters card details manually into the payment terminal, instead of scanning, inserting, tapping, or tapping the card.

Here are some examples of transactions that are not card-not present

These are some examples of CNP transactions:

  • Online orders. Customers add products to an online shopping basket and check out with their card details.
  • Order online and pick up in-store ( OPIS ) Similar to online orders except that the customer picks up the order rather than having it delivered.
  • Phone orders. The customer places an order by calling the sales agent and giving their credit card details.
  • Mail orders. Postal payments, such as when you order from a physical product catalogue.
  • Recurring payment. Customers sign up for recurring deliveries, such as a subscription box, or a product that they wish to replenish frequently, and their payment is made automatically using the payment card data stored by the retailer.
  • Invoice payments. An invoice is paid by a customer. It can be sent online using an online payment system.
  • Card-on-file payments. Customers can authorize merchants that they retain their credit card information to be used for future payments.

Card-not-present transactions

It is essential to ensure that card-not present transactions are processed correctly for your business and your customers’ safety and security.

Customer information is essential


When you are checking out, certain customer and credit card information will be required. These are:

  • Address for billing
  • Shipping address
  • Telephone number
  • Name of the cardholder (as it appears in the card)
  • Number of credit card
  • Expiration date for cards (monthly and annually)
  • Card security code (CSC), three- to four-digit code at the back of your card

This should be possible with your payment processing system. For a faster checkout and inventory reconciliation, it is a good idea to integrate payment processing with your point of sale system (POS).

CNP transactions at merchant rates

It is a fact that every card payment you receive from your customers incurs a fee.

This fee is slightly higher for card-not present transactions. CNP transactions are more vulnerable to fraud because you cannot validate the card or cardholder in person. You will pay an assessment, interchange and processing fee as well as the rate charged by your payment provider.

Transaction fees are usually structured like this:

[Percentage of transaction] + [fixed price per transaction]

2.9% + 30C/ . They may vary depending on the credit card company and payment processor.

Card-not-present transactions may result in a higher fee, a fixed cost or both. These are systems and protocols that protect your ecommerce transactions from fraudulent transactions.

PRO TIP Shopify payments are included in all Shopify POS plans. There is no setup or sign-up fee. You can control your cash flow and pay the same rate pre-negotiated for all credit cards starting at 2.4% + $0.00

Card-not-present fraud

Business owners are at risk of credit card fraud if they don’t physically inspect the card. Card-not-present fraud is an expensive issue for merchants–LexisNexis reported that every $1 of fraud cost US merchants $3.60 in 2021, up 15% from 2019.

Here are some facts about CNP fraud.

What is card-not present fraud?

Card-not present fraud is when fraudsters use another person’s card information to make a purchase online.

Fraud prevention processes are not in place. The person who commits fraud only needs to know a few details about the card like the card number and expiry date.

Card-not-present chargeback fraud

chargeback is when a customer disputes a transaction made with their credit card company, or the issuing bank.

Friendly fraud is also known by chargeback fraud. This is a scam where a customer claims that they received a defective product or no product. Instead of asking for a refund, the merchant will charge them back.

Prevention of card-not present fraud and chargeback fraud

  • PCI Compliance
  • Install an address verification system (AVS).
  • Verify card security codes
  • Create a customer bill statement
  • Make a clear exchange and return policy

Your responsibility is to ensure that your card-not present transactions are protected. These are some systems that you can use.

PCI compliance. PCI compliance is a standard of security for credit and debit card processing organizations. It includes areas such as monitoring a secure network and protecting cardholder data. PCI compliant hosting and ecommerce software are required for your store.

Establish an address verification system (AVS). AVS verifies the billing address and ZIP codes of customers with credit card issuers by comparing the numeric portion. AVS will give a code to the merchant if there is a mismatch. AVS is worth the effort as unauthorized users are often unable to provide the correct billing address.

Use card security codes . The three- to four-digit number found on the back of Mastercard, Visa and American Express cards is called a card security code (CSC). It is also called a CVC (card verification code), CVV (card verify value) or CVV2 (card verification number). The CSC can be used to verify that the customer has physical access to the card. Stolen credit card information should not contain CSC details.

Create a customer bill statement. You can customize the text on your customer’s credit cards bill. Add the name of your store to let your customer know what the charge is for. This will reduce confusion for customers when they review their bank statements or credit cards statements.

Outline clear exchange and return policy. Clear options and processes should be highlighted for customers who are unhappy with their purchase. You can return the product to receive a full refund, or exchange it for another color, size, etc. This will encourage customers to contact you instead of going through the dispute process with their card issuer.

PRO TIP Shopify payments are included in all Shopify POS Plans and come with Automatic Dispute Resolution which nearly doubles your chargeback dispute win rate.

CNP transactions can be accepted with confidence

Card-not present doesn’t need to be costly or stressful. You now have a better understanding of the different types of CNP fraud. Now you can protect yourself with PCI compliance, AVS authentication and CSC validation.

These systems will allow you to focus on other things and be assured that your card-not present transactions are being taken care of.

What is the best scenario? Having payment processing integrated into your POS system. Shopify PO protects your online transactions against fraud by offering built-in payment processing, PCI compliance and competitive credit card rates. Shopify stores all transactions and inventory information so that you can manage your entire business from one place.


How do you upgrade to Google Analytics 4

There are many how to blog posts available, so this won’t be the first. Instead of giving technical steps-by-step guidance, this will be a shared experience with GA4 implementation with Google Tag Manager (GTM). What to remember when activating the GA4 property.

You will also find how-to blog post links. These helped me set up GA4 and begin receiving valuable information about visitor activity. Now is the best time to get started with Google Tag Manager (GTM). You won’t have to include any additional code in your HTML header tag, which can negatively impact the performance of your websiteshop. GTM container code will be the only code you’ll see in your HTML.

How to configure GA4 correctly and what to do about Universal Analytics (UA/GA3) Do I need to replicate my tracking tags? What happens if I start from scratch? Professionals in the analytics industry have examined the pros and cons for GA4, and compared it to GA3. They also tested it. This blog post will provide more information about the differences and details between the GA properties. After configuring several GA4 property, after reading the blog posts that were helpful, and after listening carefully to the opinions of other experts on the topic at this year’s Messuresummit I will give you my opinion.

Why GA4 is essential

Google has announced that all standard properties and UA/GA3 properties will cease processing new hits as of July 1, 2023 . It will be the only property in Google Analytics. The earlier you begin to collect data and learn how to use it, the better.

The default property for creating a new GA4 property is currently the GA4 property. You can however open Universal Analytics (GA3) in an “advanced” mode. Click on the Setup Assistant if you already have the GA3 Property. Follow the instructions. There are many tutorials online that will show you step-by-step how to set up the GA4 property . I also recommend this GA4 setup tip.

How important are these basics when setting up GA4

Increase event data retention to fourteen months

Data retention defaults to being set at 2 months. It can be increased to maximum 14 months.

Activate the Internal Traffic data filter.

The Internal Traffic filter setup is another area where I’ve been remiss. It’s easy: click on Data Streams > Additional tagging settings > Define Internal Traffic > Create. Enter e.g. Your company IP address, as you don’t wish to include clicks in visitor analytics data. And voila! Your internal clicks continue appearing in GA4. Why? The reason is that the default does not activate the Internal Traffic option. The Data Filters must activate the Internal Traffic data filter. The default value is Testing.


You should verify that you only receive data for the hostname you wish to track.

Make sure you verify from which hostname GA4 is collecting data. It should be your webshop’s hostname. GA4 doesn’t have views options like GA3, where you can filter hostnames. GTM is the best way to filter hostnames in GA4. This step-by_step procedure is well described.

Enhance eCommerce Events in GA4.

GA4 now tracks some events automatically, such as page views, scrolls and outbound clicks, site search, file downloads, video engagements, site searches, site searches, site searches, and site searches. You can set enhanced eCommerce events such as product views, checkout options, and add to cart.

GA4’s event concept is slightly different from GA3, but you can still set up GA4 events with your existing enhanced eCommerce setup (precisely with your existing enhanced eCommerce data layer).

Google Analytics describes the structure and parameters of all events. The parameters for Enhanced eCommerce events differ from those in the GA3 enhanced eCommerce Data layer. You would normally need to contact a developer to update the key-value pairs of the Data Layer. You can instead use Simo Ahava’s custom variable template to convert enhanced eCommerce purchase data into the GA4 purchase data parameters. This guide will show you how to properly configure enhanced eCommerce events in GA4 using the GA3 enhanced eCommerce data layers on your webshop. This is a quick and temporary solution until you either get the matching data layer data for your GTM extension, or your developers set the GTM extensions data layers to comply with GA4. You will need a GTM extension compliant with GA4 after the depreciation in Universal Analytics. Inchoo has developed a GTM extension that is free to use and maintain for clients.

If this all sounds too technical for you or you don’t have enough time to set up the GA4 properties properly yourself, then you can assign it to someone who has done it before, like Inchoo. Contact us to discuss your tracking needs and assist you in achieving your business goals.


What Instagram’s new Product Tag Feature Means For Your Brand

You’re probably an Instagram brand and you are familiar with the thrill of being tagged in a photo. The @ symbol, whether it’s a long-standing partner in influencer marketing or a new fan of your brand, represents your social Media Marketing Strategy taking shape and new eyes engaging with your work.

This simple tag will soon get an upgrade. Tags can link directly to product pages embedded into the shopping tab. This feature was only available to Creator and Business accounts, but it will soon be available to all US customers.

This change will allow more fans to express their love for certain products and drive sales. This is a huge deal for brands who want to promote their products. It also allows fans to connect with the most beloved items.

It was no surprise that Instagram selected Kulfi beauty to be the focus of the announcement. This is because beauty brands depend on Instagram to showcase everything, from packaging to swatches to full-face looks to packaging. Ask Leslie Valdivia co-founder of Vive Cosmetics.

She says, “Our community reviews and feedback are what really drives sales. So their posts and recommendations can go a long ways.” “It will be easier for other people to find the products that their family and friends recommend online by being able to tag products.

Everyone is now an influencer

Instagram could not say when this feature would be available in other markets. But, having US users be able to link products to Instagram could still have an impact on brands, particularly in the way they interact with influencers.

“From an influencer standpoint, working directly with brands, it’s really exciting being able to link directly to a product within the app–it means that the call to action will be that much clearer,” Ashley Buchanan (Senior Director of Product, influencer marketing agency , Obviously).

Vive Cosmetics’ Que Matte Lipstick in Amor Eterno could be posted by a fan or influencer. To purchase the product, anyone who views the post needs to click on the tag.

This post is on InstagramThis post was shared by Vive cosmetics(r), (@vivecosmetics).

Influencers can be a powerful marketing tool as they are able to showcase products in real-world contexts, such as clothing being worn or a beauty product being used. Customers can link directly to the product to find and purchase those products much quicker. Ashley believes it’s a win-win for influencers too because it keeps their fans on the platform and not sending them away to the app to search for the product.

Ashley adds that the move will allow more people to act as micro-influencers or influencers and direct their networks towards products.

These tags allow influencers to be linked to not only the brand but also a product that is relevant to their niche. An influencer might be a rosewater face mist ambassador, rather than being a social media ambassador for an organic skin-care brand.

Ashley states, “Being open to the idea that “everyone can influence” just means endless opportunity.”

A game changer for affiliate marketing

Another exciting possibility is that Instagram is simultaneously testing an affiliate program that uses product linking. Participants could be eligible for a kickback when customers shop using their product tags once this program is more widely available. This is a huge win for affiliate marketing, and an incentive for influencers working with brands.

This feature on Instagram will allow customers to earn rewards for sharing their love of brands and products.

“I believe that’s huge. Ashley says that being able to monetize linking products doesn’t mean you have to be part of any formalized program in order to make money. It also means that influencers are able to recommend products they like and go out of their way finding brands that appeal to them.

Leslie is also interested in affiliate opportunities, since Vive Cosmetics has an affiliate program.

Leslie states that she believes this feature will enable more customers to earn rewards for sharing brands and products they love with Instagram.

Product tagging can be a great tool!

All this is happening at a great moment, considering recent news that regular #hashtags have no impact on reach. Product tagging may have the same impact as hashtags.

Your followers may not be aware of these changes. It’s worth reaching out if you work with influencers who don’t have Creator accounts. If they do not, it might be worth encouraging product tagging or to adjust future contracts accordingly. Make sure you let your followers know that they have an easy way to support the products that they love.


High-tech digital trends in 2022

Your breakthroughs are welcome on the big stage

Adobe believes that innovation and boldness can lead to digital experiences that will transform the way customers interact with your business. The Experience Maker Awards this year offer you the opportunity to share your achievements with peers and industry leaders around the world.

The Adobe Experience Maker Awards honor individuals, teams, and companies that create the best customer experiences with Adobe Experience Cloud solutions.

We are excited to invite your digital transformations. This year’s Collaborator category celebrates work management transformations that result in high-performing cultures and great value for all parties.

Diversity is about the value of unique life experiences. We welcome applicants from all backgrounds and perspectives to apply between March 1 and April 15. Each category will be chosen by us in May. The winners will be announced in June.

Categories of global awards

These 13 categories honor the most outstanding Experience Makers from around the globe who have set the example for others.

The Advocate – This award is given to a company who has overcome a major customer experience problem by adopting a customer-first approach in digital transformation and elevating customer service to new heights.

The Ambassador – This award recognizes an individual that has gone above and beyond in sharing their expertise and thought leadership, and who is willing to help others succeed in their work management and customer experience transformation efforts.

The Analyzer – This award recognizes companies that have mastered data-driven decision making to optimize customer journeys and generate significant business impact through the use of real-time insight.

The Award for the Architect: This award recognizes companies that have unified their content strategy and marketing strategy in order to simplify the digital customer journey. It delivers relevant, personalized content to the right audience at a time and has proven to be a significant business success.

The Changemaker – This award recognizes individuals or companies that have innovated to engage customers and create experiences that make a tangible impact on the promotion of social or environmental good.

The Collaborator – This award recognizes companies that demonstrate the ability to plan and execute work management in order to create a high performing culture and provide exceptional value to all stakeholders.



Game-changing customer experiences. Jaw-dropping digital transformations. These are the Adobe Experience Maker Awards. The bold are here

Learn more

The Disruptor – This award recognizes companies that have transformed commerce for both B2C customers and B2B customers through growth across multiple sales channels and brands.

The Engager is an award that recognizes companies that have transformed the way pipeline is built. This was achieved by nurturing and engaging customers at every stage of their customer journey, thereby achieving measurable growth along with sales.

The Illuminator – This award recognizes individuals, companies, and teams that have shown remarkable resilience and found ways to transform difficult situations into inspirational and extraordinary customer experiences.

The Magnifier – This award recognizes companies that have harnessed multiple solutions to deliver exceptional customer experiences and make measurable business impacts.

The Maverick is an award that recognizes individuals or companies who push the boundaries of innovation in customer service, work management, and commerce by bold, outside-of-the box thinking.

The Orchestrator – This award is given to a company that aligns customer journeys across multiple channels and geographies or platforms in order to provide the best customer experience via innovative advertising or marketing campaigns or commerce initiatives.

The Transformer – This award recognizes companies that have driven innovation across people and processes to create a game-changing customer experience. It also recognizes companies that have transformed work management to make significant improvements in their business results.

Regional award categories

These three categories are for Experience Makers who deliver exceptional experiences in each of these regions: Americas, Japan, Europe, Middle East, Africa, and Asia-Pacific.

The Experiencemaker Executive of the Year – This award recognizes visionary leaders who have driven digital transformation within their organizations and made significant improvements in customer experience to make a difference.

The Experiencemaker Team of the Year – This award recognizes teams or cross-functional teams that have worked together to overcome organizational challenges and deliver exceptional customer experiences.

The Experience Maker Award: This award honors an individual who uses their expertise and knowledge in marketing, advertising or commerce to create extraordinary customer experiences and make a significant business impact on their company and team.


Wish Standards raises the bar for reward merchants

Amazon receives an average 5.2 billion visits each month. The hashtag #TikTokMadeMeBuyIt has over 346.5M views on TikTok. 75% of global shoppers have used a Google product within the last week to assist with their shopping.

These staggering stats show that digital channels are proving to be a great way for retailers to stay connected with their customers.

This is combined with the fact that shoppers spend an average of eight seconds per day looking at products online, making it more important than ever to make it easy for customers to shop.

Retail TouchPoints sat down with Sharon Gee, GM of Omnichannel at BigCommerce, to discuss the latest omnichannel trends and how merchants can offer seamless experiences across channels using BigCommerce.

Let’s take a look at some key points from their conversation.

Interview with Sharon Gee from BigCommerce


Retail TouchPoints: Which trend do you think was the most influential in 2021?

Sharon Gee: “In 2021 the ubiquitousness and need for an omnichannel strategy will be absolutely the biggest trend. Online shopping is the hottest trend, and merchants must have a plan for how to present their products wherever shoppers are.

RT: What trend do you think will be the most popular in 2022?

SG: “I believe we will see more social commerce.”

TikTok reached a billion users within two years. Facebook took around ten years to reach that point.

“We are also going to see the integration of ads, marketplace channels merging in order to create experiences that focus on delivering an omnichannel shopper experience.

“Shoppers want information about the product they are looking for. Is it in my area? What is the cost and when can I get it? They want that information regardless of whether they are browsing Instagram to shop or going directly to a retailer site to find out more about a product.

Shoppers desire seamless checkout with Amazon.

“So the rise in social commerce and the reduction in friction in the Omnichannel shopper experience I think are the most important trends and focus areas we’re seeing.”

RT: Which tech should retailers prioritize to ensure the best customer experience?

SG: All of these channels need product data. You won’t convert if you send the same product listing information across all your channels (Google, Facebook, TikTok, Amazon, and TikTok).

“The product attributes data are what’s required to make these channels display your products in search and marketing algorithms. To increase conversion .”

RT: Do you think there are any retail brands that offer the best customer experience?

SG: “We have Skullcandy, Solo Stove and BigCommerce brands that are leading in experience across Omnichannel — whether it’s exploring new channels and creating seamless experiences with our native integrations into Facebook or Instagram, or leveraging product data to surface it across a variety of channels that drive traffic to their direct-to consumers experiences.”

RT: What should BigCommerce expect in 2022?

SG: “We will continue to invest in being the world’s most trusted platform for omnichannel commerce.” We will continue to expand international and offer use cases that enable merchants to sell more everywhere em>, regardless of whether it’s B2C or B2B.

More Sales with Omnichannel Commerce

An omnichannel strategy is not a luxury, it’s essential for any ecommerce business.

BigCommerce lets you meet shoppers wherever they are on social media, marketplaces, and other advertising channels. All from your control panel. BigCommerce Channel Manager allows merchants to seamlessly integrate and leverage data across channels via listing partners such as Feedonomics.


12 Things You Can Sell on Shopify (Also Physical Products).

What is the first thing that comes to your mind when you think about selling online? You might think of physical products such as printed tshirtshandcrafted jewellery, and pet supplies. It is common to create or curate tangible goods for sale online. This business model is what defines Shopify.

When we refer to “product”, we don’t mean just products you can touch or feel. Shopify is being used by many entrepreneurs to sell just about anything and everything. Shopify offers many unique business ideas that go beyond the traditional path of selling physical goods.

Many service- and experience-based businesses were affected by the global pandemic. However, those that adapted to virtual alternatives survived. The latest consumer trends indicate that online experiences will be around for the long-term. This makes it easy to start a low budget business at home, and not have to maintain inventory. What products will you be selling on Shopify?

Shopify has 12 other ideas than physical products.

Expand your thinking beyond tangible goods if you are embarking on a new venture or looking to make a career change. We’ll show you what Shopify can do for you, with real examples and app suggestions.

  1. Service appointments
  2. Memberships
  3. Consultations
  4. Digital products
  5. Experiences
  6. Workshops and classes
  7. Rents
  8. Estimates, quotes, and assessments
  9. Donations
  10. Event tickets
  11. Digital gift cards
  12. Live streams

1. Service appointments

Online bookings can be made easy for both in-person and virtual business owners. Contractors and music schools can offer virtual consultation time slots as well as in-person services via an online store.

In addition to selling physical products, stores can add services (free or for a fee) to their website. Toufie is an online footwear company that offers custom-made shoes. They offer appointments to ensure the perfect fit. Meliza Salim, co-founder of Toufie, says that appointment bookings are an integral part of a hassle-free shopping experience for customers. We and our customers can book a fitting appointment in a matter of minutes thanks to an app.

How it works: Appointment-booking apps provide a dynamic calendar that allows customers to book their preferred times slots and has real-time availability. An app such as Appointly syncs to Google Calendar and automatically sends you and your customer confirmation emails.

2. Memberships


As a means to continue receiving financial support, many non-profit organizations depend on paid memberships. Creators can also use memberships to offer exclusive content to their most loyal fans. Selling memberships online is a great way to secure long-term commitments from customers than just selling one-off products.

While single-visit tickets are available at the Buffalo Botanical Gardens, it encourages visitors to purchase memberships that give them year-round access and exclusive perks.

These business types all have the ability to sell memberships through Shopify by simply downloading an app. Memberships function in the same way as subscription business. They rely on recurring payments functionality and customer account management tools.

How it works: An app such as Bold Members lets merchants sell one-time and recurring memberships online. It can also be used to manage members-only access on a website or for physical businesses, like a yoga studio.

3. Consultations


You can sell your expertise online. An online store can be used by anyone, from interior designers to trainers, to book or sell in-person consultations online.

Consultations can be a great addition to any brand that sells physical products, especially if you are an expert in the area. Healthy Habits sells nutritional products via its online store. Owner Carly Neubert also offers customized nutritional assessments that can be purchased on the website.

Consultations may be offered by brands that offer customization services or make-to-order products. Taryn Rodighiero, founder of Kaikini offers online consultations that help customers with the ordering and measuring process.

How it works: A app like BookedUp allows customers to book consultations on your website. It syncs with Calendly to prevent double-booking. Shopify’s invoice generation tool is also available. This allows you to bill custom services that are sold through consultation.

4. Digital products


Digital products are anything that you can sell in virtual form. These include course content, music files and fonts as well as other design elements. Note: We’ll be diving deeper into the topic of selling courses later in this article.

While Thread theory founders Matt Meredith and Morgan Meredith sell paper patterns and scissors, they also offer a cheaper option: digital sewing patterns that can be downloaded virtually. Others selling printed materials, such as magazines and journals, may offer digital versions that customers could print at home.

How it works:Apps such as Sky Pilot or Easy Digital Products instantly send files to customers following a purchase. Or, they can provide a link to download the files.

5. Experiences

Businesses that are experience-based can include adventure and travel providers, winery tastings, camps for children, and even kids’ camps. These businesses offer online scheduling and advance ticket purchase options to enhance the customer experience.

Aspen Expeditions Worldwide offers rock climbing, international guided trips and camping expeditions through their ecommerce store. Aspen Expeditions organizes information by adding tabs in the product description. To draw potential customers into the experience, Aspen Expeditions uses video content.

How it works: Experience-based or travel-based businesses might need additional information such as emergency contact numbers and medical concerns. To create flexible and robust forms, use Powr’s Form Builder. Use video to your advantage. Shopify’s online video maker is free and can help you create marketing videos by using footage taken from real experiences.

6. Workshops and classes


Independent fitness businesses suffered a huge blow during the pandemic. Many were forced to close their physical studios and stop programming. However, courses can be transferred to an online format easily. Online classes were popularized by boxing gyms and yoga studios. Participants could purchase class passes online and then attend classes.

If You Made is a course that creates creative content for industry professionals and distributes programming digitally to students. But it didn’t begin this way. Emily Newman, founder of Wedding Styling 101, says that it started as an in-person workshop curriculum. To make it more accessible and portable, we then brought that content online. Our courses include video, PDFs, worksheets and videos.

Nonna in Italy made the same decision. In response to the drop in tourism in 2020, she converted her pasta-making classes to an online format and delivered them worldwide through her Nonna Live website. You can also sell virtual or in-person classes through Shopify. This includes art, music and coding.

How it works:An application like Courses turns your Shopify store into an online course platform that allows you to create lessons for sale online. Shopify’s online video maker allows you to create course content and then sell it repeatedly. Bold memberships are a great choice for fitness studios that want to offer access to a series of courses.

7. Rents


Renting businesses provide physical products for customers for a set period of time. Customers pay for the convenience of having an item available for a short time without long-term storage costs or maintenance.

Mannequin Madness rents out temporary props and sells them to other shops via its online shop. Judi Henderson-Townsen, owner and accidental entrepreneur, says that he saw a mannequin for sale on Craigslist. He wanted to purchase it for an art project. “When I found out that the seller owned the only mannequin-rental company in town, and was leaving the state,” I purchased his entire inventory. While the rental catalog is online, Mannequin madness uses a contact form for customers to evaluate their needs before processing the rental.

Dress rental company The Fitzroy uses a self-serve model. Customers are asked to choose a rental period by using the date selector option on its product page. The app is simple and clear, with a FAQ page and clear instructions for customers. It also makes it easy for staff to return and rent the item.

How it works: HTMLzyRent: Rentals & Bookings This app is designed for rental stores. You can rent your items in one click on your website. An app like Powr’s Form Builder can help you collect additional information from your customers for rental requests. Shopify offers a free QR code generation tool that allows you to create QR codes for customers at pick-up.


Extension Subscriptions in the Application Marketplace for Adobe Commerce & Mage Open Source


Adobe is committed to empowering the developer ecosystem to create superior experiences and services for all customers. We are pleased to announce support for extensions subscription models, starting November 30, 2021. This will allow us to further serve developers and customers of Adobe Commerce and Magento OpenSource. Developers can provide ongoing support and investments in established products to give merchants greater security and lower maintenance costs.

Multiple extension vendors have moved to the subscription model as the market for ecommerce software continues to embrace a subscription licensing structure. Numerous prominent software marketplaces and ecosystems only operate under the subscription model. Numerous Magento extension builders, including Amasty and Mageplaza, Aheadworks and Mirasvit have announced that they will be switching to an annual subscription model. Most extension vendors will soon announce or implement similar changes based on community feedback.

Adobe Commerce Marketplace subscription licenses do not limit the use of code already downloaded and installed on merchants’ computers. An active subscription is required in order to receive upgrades, support, or any other services or features that the vendor may provide as part of the license. Merchants have the option to cancel their subscription at any moment.

Subscription license extensions will include basic support in the subscription price. The Marketplace does not support multiple subscription tiers nor subscription add-ons at the time of release. However, we plan to expand this and other features in future releases.

Existing SKUs cannot be converted to subscription license. Merchants will not automatically be subscribed to products that move to the subscription licence. Vendors may opt to remove some of their Marketplace SKUs and create new products under the subscription license. This will allow merchants to consent to the purchase of the subscription. Extensions under the subscription license must comply with the same Marketplace requirements and EQP requirements.

Marketplace and Commerce Developer Portal will enable vendors to allow a 180-day grace period for sellers who have previously purchased extensions. The new SKU will be connected to the Store and the extension removed from it. Merchants that have the extended extension will be informed that they have a 180-day grace when signing up for the new product.

The same 25-day return policy applies as for the initial purchase.

eCommerce CRO: 9 Mistakes that Could Kill Your Sales

Your brand’s success is directly tied to eCommerce CRO. It is not worth driving people to your website if they don’t buy anything.

Many retailers fail to increase their conversion rate once customers have landed on their website. It can be difficult to know where you should start. If you don’t know what you need, you could end up doing more damage than good.

Fear not, because this post will cover nine common mistakes made by eCommerce CROs. We’ll also share tips on how to fix them. We’ll be looking at:

Let’s get started if you want to increase your conversion rate and boost your sales!

Don’t Worry about eCommerce CRO!

Making small changes to your website can make a big difference in your conversion rate, whether it is positive or negative. You could let profit slip by if you don’t regularly analyze your conversion rate and look for ways to improve it.

Let’s suppose that you convert one visitor to your store for every 100. You could improve this number to 2% by making improvements, such as fixing a broken link or simplifying the payment page. It may seem low, but it will instantly double your revenue.

What does an eCommerce CRO do?

Data is the key to a successful ecommerce CRO strategy. Without data about your site’s performance, it will be difficult to spot where conversions are dropping. The first step is to analyze conversion data on your site and to hypothesize about what can be done to improve it.

Be careful. Changes can have a negative effect on your business. To ensure reliable results, A/B testing is a scientific approach.

You can test a new version or page of your website using A/B testing. By segmenting your visitors, 50% will view the new variant while 50% will continue to see the original. You can compare both the results to determine which one has the highest conversion rate and then decide whether you want to adopt the change or not.

There are many types of tests. Some are simple, but they have significant impact. Others are more complex and cost-intensive, but result in a lower conversion rate. Hypotheses must be prioritized. The easiest wins should be given first, while subtler changes should be left for last. The A/B testing of each change allows for further improvement.

Each ecommerce store is different. Your target audience will determine what conversion rates are most important to you.

There are a few things that all ecommerce sellers should know. These are the essentials that customers want in an online shopping experience. These are key to increasing your conversion rate and generating more revenue.

Let’s look at some easy ways to increase your store’s conversion rate.

eCommerce CRO 9 Reasons Shoppers Leave Your Store

Now that we have the why and how of eCommerce CRO, let’s move on to the easy wins and mistakes for our store.

1. Not mobile-friendly

It is now a non-negotiable to have mobile-first ecommerce designs. Statista predicts 72.9% of global retail ecommerce will be driven by mobile users in 2021. This is an increase from 58.9% in 2017.

A beautiful desktop design won’t be of much value to your customers if it isn’t mobile-friendly.

If customers feel your website is not responsive, as shown below, it will make it less likely that they complete their purchase.

Make sure to test your mobile site carefully. This will ensure that it looks great and provides a seamless customer experience.

2. Slow Page Speed

Online shoppers want a quick and easy way to shop. Slow loading pages can frustrate customers and cause them to leave your store.

A study by Portant has shown that conversion rates drop by an average of 4.42 percent for every second that passes between page loading and the time it takes to load. This is a serious setback for your eCommerce CRO efforts.

It’s important to grab customers’ attention quickly, with so many competitors just a click away. This means optimizing your website for speed.

3. Too many distractions

Customers who are focused on buying the product they desire will find it difficult to navigate messy and disorderly pages. Your customers will be more distracted by too many images and text on your pages than they are encouraged to buy. This is an example of the monstrosity that we discovered earlier.

Keep your website simple and product-focused, from landing pages to product pages and payment pages. Limit the number buttons per page. There’s no reason to have 10 buttons when three is sufficient. A clearer path to purchase will be made by limiting the number of choices your customer must make.

Make sure your product photos are consistent in size and shape so that you can easily understand the layouts of your pages. Color schemes and fonts that are easy to read and do not distract from products will help you achieve the highest ecommerce CRO scores.

4. Faulty Search Function

It is much easier for customers who know what they want than to just browse. These customers will visit your website to verify that you have the product they are looking for. They don’t want to be overwhelmed with too many options. Instead, they will want to be directed to the product that interests them.

High-converting customers will find it easy to find what they are looking for by making your search function obvious.

Make sure all your products are properly tagged and that you have a good search function. To help customers narrow down their choices and prevent them from scrolling through many pages, you’ll need to provide a variety of filters.

This guide contains many best practices and more tips to optimize your search engine.


Online shopping has one major drawback: customers can’t touch or see the product. They need to have enough information to make informed purchasing decisions.

Your product descriptions should be concise and simple. This will make your products more appealing to customers. For eCommerce CRO, high quality photos of products (including lifestyle photos) and a detailed product specification are key.

Consumers are becoming more brand-conscious and want to learn more about the brands they purchase from. With the environment at the forefront of everyone’s minds, consumers will likely choose brands that have ethical or sustainable values to give them the satisfaction of making an ethical purchase.

Customers should have easy access to information about the brand values so that they can both buy your products and become a part of your brand.

6. Absence of urgency

Your site may not be available to every customer who visits it. They’ll likely leave your site if there isn’t an sense that urgency. There’s no guarantee they’ll return.

Give buyers compelling reasons to make a purchase right away. Here’s an example of how Airbnb encourages customers to act now:

There are many ways to increase urgency and encourage action, whether it’s by offering buyers time-sensitive offers or making them feel like they are competing with other customers for a desired product.

7. Long checkout

After your customer has made their purchase, they want the checkout process as simple as possible. Customers may abandon a purchase if they are faced with lengthy, complicated forms on multiple pages.

When requesting information, keep custom fields to a minimum and offer users the option of continuing as a guest.

Try to keep your checkout process to just four steps

  1. Check out
  2. Delivery details
  3. Payment Details
  4. Confirmation

It is important to capture an email address. This will allow you to follow up on abandoned carts and convert customers at a later time.

A progress bar can be added to the page to reassure customers and encourage them onward.

8. Unexpected expenses

Customer adds an item into their cart based upon the price of the item and the perceived value. Customers don’t want to be surprised by an additional cost when they get to the payment page. This will not only change the customer’s perception of the product’s value, but it can also damage their trust in the brand if they feel misled.

To avoid unpleasant surprises at checkout, you can provide pricing information upfront on taxes, exchange rates, and delivery costs. To calculate shipping costs, you can use customer information at the shopping cart page. This will let customers be aware of it early. Customers can also choose from multiple shipping options with different costs to control the cost of their purchase.

9. No purchase confirmation

Although your conversion rate for the initial purchase might not be affected, it is crucial that you have a purchase confirmation page when converting customers who are returning customers to life-long customers.

Buyers who do not receive confirmation emails or a confirmation page will be confused. This is a great way to increase future sales and improve customer experience.


Imagine for a moment that you were living there instead of going to the shopping mall.

Imagine for a moment that you were living there instead of going to the shopping mall.

Imagine that the mall was not just a piece of real estate with many national retailers tenants selling largely the same merchandise. Instead, it was transformed into a highly distinctive mixed-use space with the sole purpose of catering to you and other people like you. It is surrounded by commercial offerings that reflect your wants, needs and values.

Say goodbye to the shopping center of the past and welcome to the “retaildential compound”, just one of many consumer engagement areas of future. This commercial offering is designed to improve your quality of life as well as the fortunes the retail realty industry, currently in a state of flux between a 21st-century revival and near collapse.

The baby boom was the main driver of the growth in malls and shopping centres. When Edina’s Southdale Center opened in Minnesota on October 8, 1956, the oldest boomer was only 10. The idea of central buying spaces was loved by boomers’ parents. This led to the rapid growth of U.S. shopping centers that outpaced the population for much of the 1960s, 1970s.

However, things have changed.

Similar story: Pruning is the Right Thing to Do for Our Overgrown Retail Landscape.

The oldest boomers will be 85 years old by 2030 and the youngest will be 65. They will compete for attention with five generations: the Silent Generation (Gen X), millennials, Gen Z and now alphas. The youngest boomers will be five years of age in 2030. This will force mall operators to develop designs that are compatible with specific cohorts or create retail offerings that cross multiple cohorts.

We see retaildential spaces as curated “life stage centers,” offering demographic-specific and appropriate sets of retail, restaurants, entertainment and services to everyone from young urban hipsters and single-and-staying-that-way 40-somethings to seniors and other such enclaves.

Aeon Co., an American developer, has already begun to repurpose malls in Japan to meet the needs of an aging populace. These spaces are pioneer retaildential. Senior retaildential spaces will include housing, medical services and pharmacies, exercise equipment, lawyers specializing on geriatric law and accountants specializing estate planning. There will also be a wide range of entertainment and shopping choices.

For young urban hipsters, Retaildential spaces might include high-end technology shops, luxury furniture shops, microbreweries and bars, gourmet food stores and meet-and-greet spaces.

A retaildential center, which is strategically located near large numbers of people, might offer integrated living, shopping, entertainment experiences, as well as easy accessibility to essentials such as food and dry cleaning services. These types of centers will become more popular as urban cores repopulate.

What does this retaildential consumer engagement space have in common? These spaces will have deep customer understanding, thanks to sophisticated data collection systems and processing systems. Technology will serve as the center’s invisible backbone. Monitoring health data for seniors, or possibly the musical preferences of Gen Z urban residents in urban centers.

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All transaction activity will be driven by technology, including capturing trends and selling to ensure intra-center deliveries arrive on schedule and spotting trends before they become a problem. These environments will be smart, regardless of clientele. They can learn from and reflect real-time learning.

One idea to repurpose underperforming commercial properties is retailtainment. While we focused on one space for consumer engagement in this article, a wide range of formats is examined in our full report The Future of Shopping Centers.


Retail Sales in the United States Increased 0.6% by March

After three consecutive monthly drops, U.S. retail sales saw a rebound in March as consumers increased their purchases of large-ticket items and motor vehicles. This suggests that consumer spending is picking up momentum for the second quarter. On Monday, the Commerce Department reported that retail sales rose 0.6 percent in March after a 0.1 percent drop in February. The January data has been revised to reflect a fall of 0.2 percent rather than the reported 0.1% drop. Retail sales increased by 4.5 percent in March compared to a year earlier. Retail sales increased by 0.4% last month, after remaining unchanged in February. These core retail sales are closely related to the consumer spending portion of gross domestic product.

Total Retail’s Take: Positive close to the first quarter by retailers. Economists predict a strong 2018, driven by rising consumer confidence and job growth. Retailers have plenty of opportunities to keep the momentum going into spring, with Mother’s Day and Father’s Day as well as graduation and wedding seasons. It will be interesting to see how the weather affects brick-and mortar sales as winter continues into April in many areas of the country.