Reading List: Rama Ramakrishnan of CQuotient

In”Reading List,” we request ecommerce professionals to name a few of their favourite books and sites, and tell us why they read them. With this setup, we corresponded with Rama Ramakrishnan, founder and CEO of CQuotient, a firm specializing in email hyper-personalization, who provided his favourite novels and Twitter follows.

Dr. Ramakrishnan is an entrepreneur with over 15 years of experience in applying analytics to business issues. He says that he founded CQuotient when he”came to the understanding that instills customer insight systematically into everyday decisions could be transformative to merchant economics.”

Before CQuotient, Dr. Ramakrishnan educated analytics at the M.B.A. program at MIT Sloan School of Management and was chief scientist and V.P. of research and development in ProfitLogic, a supplier of retail-management Program. Prior to becoming an entrepreneur, Dr. Ramakrishnan was engagement manager at McKinsey & Company, an international consulting firm, and senior portfolio manager at CIBC Oppenheimer, an investment firm.

Rama Ramakrishnan’s Top Books

The Innovator’s Dilemma by Clayton M. Christensen

The Innovator’s Dilemma, by Clayton M. Christensen

“In my honest opinion, the most thought-provoking business book of all time. If you wish to know how David beats Goliath in the area of business, this is the book.”

Rework by Jason Fried and David Hansson

Rework, by Jason Fried and David Hansson

“Irreverent and unconventional advice about building a company from the men behind 37Signals. You’ll be motivated to view your company otherwise, guaranteed.”

Freakonomics by Steven Levitt and Stephen Dubner

Freakonomics, by Steven Levitt and Stephen Dubner

“As a card-carrying data and math geek, it isn’t surprising that I enjoy this book. The authors examine several scenarios through a data lens and think of interesting and special insights. If nothing else, the publication will sensitize you to the advantages and risks of a data-centric perspective of the world.”

Predictably Irrational by Dan Ariely

Predictably Irrational, by Dan Ariely

We like to believe that we are rational but in fact we’re not. This simple read does a excellent job of pointing out the common ways that we stray from the logical path. A number of this material is very applicable to ecommerce.

The Art of Possibility by Benjamin Zander and Rosamund Stone

The Art of Possibility, by Benjamin Zander and Rosamund Stone

“A warm, inspiring book on living a life of possibility and participation. The authors open your eyes to how little changes in attitude can make a huge difference. My favourite quote from the book:’There is no such thing as bad weather. There is only inappropriate clothing.’ Though I have to confess that New England winters do examine my view in this viewpoint.”

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Rama Ramakrishnan’s Best Twitter Follows


Sucharita Mulpuru Twitter Feed

“Sucharita Mulpuru is an analyst at Forrester Research that functions e-business and channel strategy professionals. Her pieces on ecommerce, multichannel retail, customer behaviour, and trends in the online shopping area are spot on.”


HarvardBiz Twitter Feed

“Harvard Business Review aims to provide professionals around the world with strict insights and best practices to help leading organizations function more efficiently and make a positive effects. I especially enjoy the Management Tips of the Day to better improve my leadership skills.”


iMedia Twitter Feed

“iMedia Communications is a trade publication serving the interactive media and marketing industries. I enjoy reading the posts on the’email tendencies page’ to see results on the most recent email marketing stats. iMedia’s weekly newsletter also keeps me up to date on all the latest digital marketing news and information.”


Greg Linden Twitter Feed

“Greg Linden was a part of the first team at Amazon that built its recommendation engine. He tweets or blogs about recommendation systems and a whole lot of different topics. They all have something in common: you may learn something interesting and new.”


Clayton Christensen Twitter Feed

“Clayton Christensen is the author of The Innovator’s Dilemma and How Can You Measure Your Life? . He is a professor at Harvard Business School and the architect of and also the world’s foremost authority on disruptive innovation. My respect for him grew as he had been called the’World’s Most Influential Business Thinker’ in 2011 [by CrainerDearlove, a consulting firm]. As an entrepreneur it is important for me to keep ahead of management trends and to perfect my leadership skills.”