What is the one thing people are most fond of, after their name?
Annual events such as Christmas, Valentine’s Day and Mother’s Day roster around every year, and while not everyone celebrates them, everybody has a birthday.
Even if something like 19 million people (7 billion people divided by 365 days) share the exact same birthday throughout the world every day, there is still something quite special about the day you were born.
We often recall their birthday parties as a kid, and how they celebrated their landmarks. With the passing of”snail mail”, a birthday card is becoming a rarity and thus it’s 1 marketing method that will make real cut-through with your client.
A birthday program can allow you to win the loyalty and focus of your clients — but only if you use it!
How often have you been asked for your birthday details by different companies? Dozens of times, possibly? And yet are you really surprised to get say, just a small number of emails or mass-produced postcards from firms sending you birthday wishes annually?
People today feel unbelievably indulgent in their birthdays and a few (like my partner!) Series out what he calls the”Festival of Me” for a fantastic week or so. It is their time to feel unique.
Since I introduced an email AND handwritten birthday greeting program, my sales have zoomed. Coincidence? I don’t think so.
Of those repeat buyers who have received a birthday card for themselves, their spouse or their kid, 38% have purchased another product within three months.
Here is 12 tips on creating a Wonderful customer birthday program:
If you do not already do so, request your client’s r day, month and year of birth upon registration. While the month and day is the minimal information you need, requesting for the year can allow you to target those particular milestones, like their 18th, 21st, 25th, 30th birthday and so forth, and fine-tune your demographic information so that you understand what age groups are purchasing your products.
In case you’ve got a CRM system, and whether the information is appropriate with regard to the products that you sell, request their spouse’s or their children’s names and birthdates too. Added birthdays or anniversary dates offer you several opportunities to target them during the year.
Design branded, but clean interior greeting cards that you can use for any occasion. Do not design it with a Happy Birthday message; it is not likely to be design-equally appropriate for young children and for adults, and if you request anniversary dates, they won’t be served with such a particular birthday card design!
Create a basic message that may be tweaked depending on if they were the first purchaser or the recipient, an adult or a child, and if you are mentioning their age.
You will make the most effect on your customer in the event that you really handwrite the birthday card (ideally you’ve got fine writing) and get more points for handwriting the envelope, too! Pre-printed, mail-merged greeting cards using their name to distinguish customers are not quite as special. What is the cost and effort of a handwritten card value to your organization’s business? Remember: the only real birthday cards most adults get these days are out of their mothers or grandmothers so yours will stick out!
Enclose an offer to observe. Most people today feel very self-indulgent around their birthday and might treat themselves then to a special offer from your organization. Making it date-specific will push them to behave, while open-ended promotions save you printing costs.
If you are sending the card into your client’s workplace, ensure the coupon or offer code provides over single-use: they might be delighted enough to demonstrate their birthday card to coworkers, and pass the voucher . I’ve had several orders come in from business addresses where I have just sent the client’s birthday card.
Ideally, check your clients’ address details a month before their birthdays. Most individuals are open to getting something in their birthday. I’ve open rates of over 30% on those”Can I please check your address?” Emails with about 20 percent of customers responding with a new address.
Send the birthday card at least one week before their actual birthdate. This gives it a lot of time to get there, allows them enjoy prolong the Festival of Me, and it lets them display your card (which might be the only one they get ) for his or her friends to see.
Another reason to mail their birthday early is that they might have moved. If they’ve completed a mail direction it might still reach their new address in time.
If you get their birthday card Return to Sender, email them to update their address and wish them a belated birthday.
Do not mention their age when your client is a woman aged over 30, or a guy older than 40. Lots of men and women that are older than this are uncomfortable having people know how old they are, especially if you’re sending it to a work address where coworkers might see it.
Kurt Elster’s”The Unofficial Shopify Podcast” has been downloaded over 1 million times. His service, Ethercycle, helps Shopify merchants drive profit and revenue. Along with his newsletter at KurtElster.com contains hints and strategies to scale a Shopify shop.
“I eat, sleep, and breathe Shopify. I have a Shopify license plate,” Elster told me.
You may call Elster the unauthorized Mr. Shopify. I recently spoke with him about the platform, notable merchants, along with his pet peeves, among other subjects. What follows is the whole audio version of the conversation along with a transcript, which can be edited for clarity and length.
Kurt Elster: I have been a Shopify specialist since 2011. I’ve worked on Shopify exclusively since 2015. I eat, sleep, and breathe Shopify. I have a Shopify license plate.
Bandholz: Is Shopify the place to be? Is it hot?
Elster: Yes. More than a million merchants are on Shopify. Some of the actual power of it’s the partner ecosystem. They are up to 12,000 partners. Having access to an army of people who can assist you to grow your shop, whether it’s via apps, integrations, or services, adds a bunch of value to the center platform.
Bandholz: What are you seeing from individuals who reach out to you for consulting? Are they bigger companies on the Shopify Plus side? Or startups?
Elster: It’s all over the board. Right now there’s a gold rush into ecommerce. I’m seeing new store builds than previously. Our clientele will be Shopify merchants who’ve bootstrapped and validated their enterprise. They approach us to take it to another level.
We do a good deal of front-end work, preparing the theme. That’s the toughest part for merchants. Many merchants can not see the forest through the trees on their own site. They spend more time on it than anyone else, making it hard to see minor difficulties. So using a third party do it may be beneficial.
Bandholz: What are a few of the biggest mistakes people make on Shopify?
Elster: The best thing about Shopify is that the app ecosystem — the app shop. And the worst part about Shopify is your app shop. Regardless of what integration or feature you require, there’s likely one or more apps for this. And, probably, they are all reasonably priced. Some will even be free. Nevertheless, it is easy to become hooked on apps. You begin playing app roulette. You think,”If I only get the best one, it is likely to seriously boost my sales.”
Well, no, it does not work like that. But the bigger problem is because you put in these apps, each one has a payload. Each one adds weight to the website, and they also enhance your monthly recurring expenditures. So in case you’ve got one app, fine. If you have got eight apps, fine. But 40 apps — that is a problem.
I’ve been retained more times than I can count merely to find out installed apps — which ones to keep and which to eliminate. So that is a trap that individuals can fall into. It’s comparable to WordPress plugins.
My current pet peeve is the primary menu. It is the front door to an ecommerce website. It is how visitors find products. However, if I load up a random independent online store, the main menu is”Home,””About,””Blog,””Contact,” and then there is a single word that says”Shop.” And it is a drop-down menu. That’s the main part! It is entirely concealed behind a drop-down.
Proceed to major ecommerce websites. None of them do this. The main menu is dedicated to shopping. All that other stuff is in a secondary menu or the footer.
Elster: My favourite client right now is Hoonigan, an automotive lifestyle brand. They market lifestyle apparel, mainly. At one point years ago they had the most viral movie on YouTube for a car video named Gymkhana that is like half driving. Think if you combined driving and, I do not understand, a Cirque de Soleil show. It is quite the activity.
It is stunt driving, essentially. It is very cool. So it went viral, and an automotive lifestyle brand was born from that. It’s a really creative group, about 30 people in Long Beach, California. They do a phenomenal job in their advertising, their designs, and their advertisements. They’ve built a community. That is the magic that a whole lot of brands overlook — building a real sense of community.
Bandholz: We have talked about Shopify topics. Do you have recommendations for topics? There are tons of them.
Elster: I have opinions on Shopify topics . So does the motif team at Shopify. I’ve talked to members of the team in the various Shopify Unite conventions. The group is extremely selective about what is in the theme shop. Themes which are finally approved typically have limited settings and options to make them easier to use and less intimidating.
My favorite in the past few years is the Turbo theme by from the Sandbox. They have been consistently upgrading it. I really like it. I used it on [Jay] Leno’s Garage. I have used it on CORSA Performance. Only an endless list of websites.
But although Out of the Sandbox has many topics from the shop (including popular ones like Parallax and Retina), Turbo isn’t in there. That is because it has a slew of options jammed into it. I don’t think it would be approved since it is intimidating to a different merchant.
There is a balance there. If you are starting your first Shopify shop, I would not begin with a large, expensive theme. I would begin with a simple free theme and then switch to a larger, more involved one after.
And the last thing I’d do is purchase a theme from whatever market. Anytime we have used themes outside the Shopify store, we’ve regretted it. Again, the staff is extremely stringent about what gets in there.
Bandholz: So how can you differentiate websites once the bones are the same?
Elster: a common fear. It is unfounded, however.
By way of instance, I live in a subdivision with, possibly, 200 homes. Three are equal to mine. All 3 seem completely different because they have different landscaping, different lots, they face different directions, and they have different decor and paint. They do not look like the exact same house.
The exact same is true of topics and much more so. A theme is only a means to showcase your content and brandnew. But do not use the default styling, colors, and fonts and simply fit your own logo. At the very least, change the colours and typography to coincide with the brand. It seems simple, but a great deal of people bypass it. Change the design of this header. That will instantly alter the whole feel.
Bandholz: a great deal of companies with enormous catalogs have shied away from Shopify. Is that a valid fear?
Elster: No. We are working on a big site right now. I wish it had been public so that I could tell you the title. It’d 80,000 products when we began working on it. It currently has 120,000. From the end of the year, we will have 200,000.
Certainly we had to handle some things. But the site is currently among the quickest I’ve ever worked on. When we first began, it took 30 to 40 minutes to load a set page due to the amount of products we had been filtering through. However, Shopify is giving us new technologies like React. A catalogue with six figures worth of merchandise can load in two to three seconds.
Bandholz: I could talk all day about Shopify. Unfortunately, we do not have all day. How can our listeners find you?
Elster: My Twitter manage is @Kurtinc. Apart from Twitter, the best way to reach me is through my newsletter. Head to KurtElster.com, subscribe to my newsletter. It comes from my true email address. You may hit reply, and it’ll go to my inbox.
The virtual reality market is generating a lot of money annually and 2019 was no exception. It was claimed in the eMarketer’s report that 42.9 million people in the US solely were predicted to use VR at least once per month. The numbers cannot but inspire businessowners and all sorts of visionaries across the industries to channel into a virtual reality world. The steady growth left many of them wondering how to create VR apps and develop VR content for these apps so that to attract potential customers and generate some profit.
What is the VR app?
Virtual reality is the computer technology that creates artificial environments in the form of realistic stereoscopic 3D virtual interactive physical environments.
Computer applications, such as video games or apps for watching movies, allow us to be immersed in a fully virtual environment. On the desktop, we create our own immersive worlds. With the smartphone, it becomes available to us anywhere and everywhere we go.
First, the images created in the computer are used to simulate the environment you are actually in. Second, the three-dimensional models of these environments are projected onto a screen, allowing the viewer to rotate and move around the images, so they appear as if they are floating on the wall. Third, the viewer’s vision is distorted by a headset, allowing the images to appear to be floating through space and around you. The combination of these two elements creates a clear feeling of being inside a virtual world, even when the images are not actually there.
That’s VR in a nutshell.
Suffice it to say, in 2020, the VR app can be compatible both with a smartphone and a desktop computer.
Virtual reality for smartphones
VR applications for iPhone and Android devices marked the leap to a consumer headset nurturing the next wave of VR products, even as mobile VR for PC tablets and smartphones pushed the edges of the market. Smartphone VR has the potential that many companies are still trying to live up to. Virtual reality on mobile phones has the competitive advantage of giving the freedom of creating immersive experiences on the go.
However, some virtual reality platforms like Google Daydream require launching into a separate app ecosystem, which most users find inconvenient. For example, Apple’s removing the headset cord and blocking your phone from the screen, which actually enables iPhone VR applications. Besides, phone-based VR still has a number of other flaws to be corrected before it can deliver equally intense physical experiences as desktop-based VR.
Virtual reality for PCs
Most VR compatible apps are now designed for Windows, macOS, and Linux. Oculus Rift, HTC Vive, and PlayStation VR are some of the most popular devices available today to give you a cinematic experience, immersive gaming experience, and making virtual reality explorations possible. The immersive gaming experience will also be used for educational reasons, such as virtual reality education classes.
As VR becomes more popular, developers are thinking about how to adapt their designs to reach more people. While building VR games may still require particular skills, the developers are now learning the exact design constraints that must be met for different gaming experiences. This will allow them to design their titles to adapt to various PC and mobile devices while keeping users able to fully enjoy their games.
VR combines computer graphics and real-time simulations to create fully immersive three-dimensional experiences. There are many types of virtual reality headsets, and each type is targeted for different purposes. The most common form is called a head-mounted display (HMD), in which the user wears a head-mounted display that is attached to the user’s head. Head-mounted displays are most often used in conjunction with a pair of devices called the HMD and the controllers, which help the user control the VR experience.
The second type of a virtual reality device is called a hand-held HMD, in which the user wears a hand-held VR device. The high-end HMD can be used to view images or videos or interact with real objects and places. The hand-held VR device can be used to more deeply experience VR using a more intuitive way of using the VR device.
Technical requirements for creating virtual reality
Virtual reality apps development is a complex process that requires strong expertise in a variety of tools and techniques to reach the quality levels necessary for commercial success. Thus, a key development principle in VR apps is to develop them with a high-performance, low-power architecture, with the complete application code in a container for efficient re-use. This includes software/hardware design that involves the use of prototyping tools, development environments, libraries and frameworks that have proven to be very beneficial for VR app development.
1. Platforms and SDKs. The best VR apps begin with choosing a proper platform and SDK. Software platforms like SteamVR, Oculus Home and XboxVR are supported out of the box. This means no extra software to install to get the experience, and users can be certain of consistent performance. The downside is that developers will need to build games specifically for these platforms, but this isn’t something a user could worry about. So, you should start with the chosen brand’s specific SDK to develop your VR experiences.
2. Game engines. Game and VR engines are responsible for storing the data that the user’s eye sees. They render images and provide the input methods for the user’s brain. Examples include Nvidia’s Havok, Unity’s Game Studio, Unreal Engine, Gear VR’s Unity3D, and their many proprietary counterparts. Virtual reality game engines are nowadays mostly free. They are easily integrated with platform-specific SDKs and can be easily customized with different APIs.
In short, WebVR and WebGL libraries offer a real-time communication channel between the application code and hardware that is created by the application to render graphics.
4. Design and prototype tools. What makes a VR application really good is, to a great extent, its design. To develop a virtual reality application and to do it well, the development team has to consider prototyping VR experience for testing and validation purposes. Through prototyping, you can test a 360-degree view, a sense of scale and depth, the use of available sensors, the viewing position of the viewer and many more attributes. VR application software developers should be familiar with the creation of prototypes using Google Blocks, Cinema 4D, Photoshop, Sketch, Framer, and A-Frame. In the course of prototyping, it will get clear how to make VR animation and thus lay the ground for the success of your future VR app.
5. Hardware. If you’re thinking of developing a VR app, you should also consider what kind of hardware you’ll need to run it. There are several great choices, including two versions of the HTC Vive and Oculus Rift VR headsets that also come with sensor units. It’s always a tradeoff to choose between less power and a more comfortable range of motion, but it’s a necessary choice. One way or the other, both the Rift and Vive’s sensor systems have minimum hardware requirements. Besides, there are a number of VR hardware types, including the following:
Light mobile VR headsets
Premium mobile VR headsets
VR headsets connecting to external PCs
VR haptic feedback suits
Benefits of VR apps for businesses
When VR was just invented, in the 1960s, it only vaguely resembled modern virtual reality experiences we’re used to. Then, it was a dream that someday, businesses will be able to use it freely to their advantage. So, before setting out to create VR content for Google Cardboard, Samsung Gear VR, HTC Vive, Oculus Rift, Google Daydream or any other VR platform, it’s a good idea to make it clear, what benefits you’re pursuing by creating content for VR.
1. New experiences for attracting customers and nurturing their loyalty. VR technology provides businesses with a chance to fully connect with customers, even before they want to spend their money with them. Virtual reality offers enterprises the opportunity to create a new sense of engagement and authenticity between the companies, their brand, and their customers.
2. Effective VR-powered product development. Businesses that focus on creating real-life products must take advantage of so-called virtual rooms. These rooms can be used to maximize the teams’ effectiveness. VR-powered prototypes allow interacting virtually with a product and assessing it before you can actually touch and feel it. Developers, engineers, and designers become more productive and collaborative armed with VR. Accordingly, using VR demos at meetings is a great way to demonstrate the expected results to the stakeholders.
3. Immersive marketing. Virtual reality technologies are also an effective means of immersing customers in digital experiences, which in turn enables users to interact with brands and business brands in more meaningful ways. VR transfers marketing from telling stories to showing digital experiences and letting customers interact with a brand and its products. VR applications allow businesses to engage their customers in ways they may not have considered before.
All in all, the best virtual reality apps have a huge impact on customers and the decisions they make. A quality virtual travel app will give users some wonderful world experiences. There’s more to VR than simply “VR games.” Virtual reality allows creating unique advertisement and entertainment experiences in such verticals as education, interior design, and games.
Educational virtual reality apps
There is definitely something amazing about being immersed in a 3D virtual reality world while getting educational experiences and learning something new. For instance, Oculus Go educational apps are one of the most popular categories in their library. There are numerous educational videos, presentations, and games made specifically to be streamed in 360 degrees. The Educational VR Industry has turned heads over the past two years with all the announcements and media covering this space. VR is poised to bring new life to education and help to enrich the overall experience for learners.
Interior design virtual reality app
Design VR apps are all about 3D, meaning 3D models that you can step around and experience in virtual reality, but it’s not only the sense of presence that makes these apps so good. The control and feel of each experience is also something that a 3D model must achieve, making for a very pleasurable experience. Although VR within interior design and architecture landscape is still quite virtual, the technology is getting friendlier to users at a high pace, and therefore there are some very enjoyable VR experiences being created already, but they are usually only a quick taste of what you can have in the future.
Virtual reality games apps
Virtual reality is now mainstream chiefly due to the contribution of the videogames industry. Because video games use complex physics, and because visual displays are a key means of interaction, their interaction can never be the same as it is in conventional games. That’s why many game companies wonder how to make a VR game. Content for virtual reality games is growing exponentially. According to the 2019 Augmented and Virtual Reality Survey Report, the gaming sector (54%) is expected to be directed the most investment in 2020. It’s no surprise that gaming is the most promising area of development. Publishers are taking good note of it and are searching for new ways to improve user experience.
Not only how to create virtual reality content is the question. It is also important to know how much it may cost to develop a VR app. So, to estimate the project, companies developing VR should consider expense lines like:
the manpower cost
the development tools cost
the IT infrastructure cost
other operating expenses
If you are a company thinking to develop VR content, it is also important to consider the work speed of your team in order to get a realistic development time. Next, that company needs to consider the global market demand for the VR content. Also, the business will need to find the right vendor for their project. Vilmate is thus and so a software development company that delivers app development services to businesses in a variety of verticals. Building a virtual world and interactive virtual reality environments can, in turn, refer to nearly all the industries, too.
Let’s now get straight to the point. The process of virtual reality applications development will involve the following stages:
Requirement Gathering & Analysis Phase
UX/UI Design Development
At each stage, there will be a number of tech professionals involved. These include software engineers, UX/UI designers, web developers, Android and iOS developers, VR developers, QA engineers, DevOps engineers, a project manager, and a business analyst. The cost of manpower will always be very much dependent not only on the level of skill and respectively the complexity of the project but also on the geography. For instance, hiring developers from Eastern Europe will cost an average of $40 per hour. As a result, the cost of VR app development with the Eastern European team like Vilmate will range from $15,000 to as high as $100,000.
The world of VR is a promising field of investment for businesses. In this article, we’ve touched on the subject of how to make a VR app and how much it may cost. With all said, we insist that virtual reality is and will remain a popular topic for startups.
Of course, 3D VR video and animation is what makes VR applications different from regular apps we are used to. It is the factor that may cause a boost in app development cost, as well as the rapid popularity growth. Though it will not be an easy endeavor, you should take the risk. Explore the market for your business idea, make an effort, and get started with VR to engage your audience.
Getting the most from the advanced tools that an advanced POS solution brings to the table calls for a feature-richpoint of sale cellular app. A vital portion of your POS solution discovery process is to have a long look in the apps being supplied by a cloud-based POS system to find out if they meet the basic requirements which are generally needed for the on-the-go enterprise. There are numerous mobile POS app characteristics that are considered”must-haves” when your organization mobility means business life.
1. In-App Product Catalogs Boost your Flexibility
Being on the go makes it more of a struggle to upgrade menus and lists to reflect changes in the services and products you now provide. Moreover, you must maintain a constant vigil over the stock you rely on, which makes an in-app product management catalogue a necessity. The POS app you use should also give you the ability to organize your company in ways which make your life easier and can help you utilize creative approaches towards customer participation.
The ideal POS apps for heavy mobile users allow for the creation and organization of energetic product listings. These will also let you safely store these lists from the cloud, meaning that you have the ability to see or make necessary changes. The app will also give you options to create classes that could be granular or as generalized as your business needs dictate, maximizing your ability to control your inventory lists on the fly.
2. App Security for Deeper Data Protections
Mobile devices are the possible selection of hardware for businesses which will need to move around. This elevates security somewhat higher on the list than companies having the choice of using wired, always set up, POS terminals. Keeping the valuable company and customer information you store safely in case of a lost or stolen device means you require a POS app with additional layers of security. The additional security layer has to be simple to use, and fully protect your mobile devices against prying eyes.
The top-rated cellular POS apps will permit you to specify a sign-in pin of six digits, which makes it much harder for an unauthorized user to create a correct guess. Even better is the ability to use biometric authentication, like the fingerprint identification on iOS apparatus, which adds an almost uncompromising layer of safety to your devices. Another important key element of iOS apparatus called dark mode prevents you or your employees from accidentally exposing customer information to other clients.
3. Effective Management of Any Form of Transaction
1 key problem area that always seems to grab small business owners at inconvenient times is using their sales records. Whether it’s seeing an open arrangement, or reviewing a closed sequence for errors or refund purposes, these may be difficult to view without the ideal mobile app sitting in their pockets. As you go about your day, you have to be able to see and interact with any transaction irrespective of its present status.
Using a POS app which lets you interact with your sales transactions has two key purposes. First, being able to review transactions at any time enables you to decrease the risks related to product leakage. You get visibility into order accuracy, in addition to the ability to track markets and returns to guard against loss. This contributes to the second purpose of seeing transactions, and that’s to streamline the consumer experience to make it simple and stress-free.
4. Expand Payment Types Available to Clients
As your brand interacts with the surrounding world, you will inevitably encounter a wide variety of customers offering to pay for their products with a much wider range of payment types. The mobile app you select must permit you to accurately monitor and input them into your POS system to maintain your accounting records and financial predictions precise and dependable. Some of the most important payment types you will need your app to efficiently manage are:
The capability to take swipe or EMV cards, both credit or debit.
Money transactions must automatically be entered into your POS system.
Your app must offer a means for manual card entrance while maximizing security.
Divide tender transactions, by way of instance, 50% on a credit card, and 50% paid by money.
Accepting these fundamental forms of payment from clients will permit you to execute nearly every transaction you may encounter while giving you confidence in the amounts your financial statements reflect back to you.
5. Utilize Customized Order and Receipt Options
Perhaps among the most sought-after features in a mobile app is its ability to make edits and customize an arrangement while at the same time devoting an accurate receipt. Adding detailed descriptors, such as customer asked notes, cart discounts, delivery fees, or tips, simplifies, and speeds up transactions. Other nuances, like applying categorized tax rates, only further serve to make a meeting if not true customer experience.
You also need to have the ability to further customize receipts, choosing whether or not to display suggested gratuity prices, shipping fees, or even customer loyalty factors. Additionally, your POS app should provide a selection of receipt delivery options, as an instance, offering a client to send their reception via SMS text, email, or presenting them with a no receipt option.
Find out More about Point of Sale Mobile App Benefits
The ideal mobile POS apps will provide your organization with a large number of benefits. The ability to take all your business apps with you on your pocket means that you can stay productive from anywhere in your company. Mobile apps present you with a few game-changing customer enticements and provide the level of customer service that you supply a massive step forward. Finding the right blend of mobile apps, POS technology, and usability will need some help from a valued POS solutions provider.
The cellular POS solutions that ConnectPOS implements for small companies bring mobile apps to the forefront of small business technology. Mobile POS technology is made to deliver the best technology fit into your company. We blend our experience with your goals to apply an innovative POS solution that levels the playing area.