Blog vs. Vlog: Which is better?

Vlogging and blogging are two popular ways to make money online. Which one is best for you? You need to know the differences between blogging and vlogging if you are unsure whether to start a blog or a vlog. To achieve great success, you’ll want to learn the best practices used by top bloggers and vloggers today.

What is a blog?

A blog, originally called a “weblog”, is a collection of content that has been created and published online. Although blogs are usually managed by individuals, they are popular on business websites as well. Bloggers are people who create blog posts.

Although there are many blogs that can be of general interest, the majority of blogs are targeted at a particular niche market, or group who have similar interests, needs, and wants. Blogs are not static documents. They are an ongoing communication channel that provides new and relevant content.

Blogs often contain dynamic links to other internet content. They may also have interactive or community engagement components, such as comments sections. While blogs started as simple text documents, today’s sophisticated blogs feature dynamic visuals or videos.

Esther and Jacob, bloggers at LocalAdventurer.com, generate over $20,000 per month blogging.
(Source: Localadventurer.com)

What is a Vlog?

A vlog (or video log) is the video equivalent to a blog. Vlogs are similar to blogs in that they target a specific audience with common interests and needs. Vlogs can and should include metadata text, but the star of any vlog is the person/people who are talking about it.

Vlogging has seen a boom in two ways. YouTube’s 2005 launch was the first. It is still the most used platform for vloggers. The second was the rise in popularity and use of smartphones, especially after smartphone video capabilities improved to the point that anyone can record high quality videos from anywhere.

Ryan Kaji of the Ryan’s World YouTube channel has earned $26 million as a vlogger making him the highest-paid vlogger to date. He started vlogging when he was three.

When you should blog vs when you should vlog

Vlogging and blogging are different in that the content creator uses video, as well as the location where it is hosted. Vlogging is a great option if you enjoy talking with people and are comfortable in front of the camera, but don’t necessarily plan to create a website. Blogging may be for you if you are a writer and want to build your own website.

Many people blog and vlog because they feel that video and text-based content allows them to reach the largest audience.

Blogging vs Vlogging Comparison

  Blogging Vlogging
Popularity There are 31.7 million U.S. bloggers1 and 77% read blogs2. Worldwide, there are 2 billion YouTube users and 5 billion videos viewed daily.
Is Editing Possible after Publishing? Yes You cannot, but you can reuse footage that has been previously recorded.
Content Hosting Costs Up to $29 per Month YouTube, Instagram (IGTV), Facebook and TikTok are free
Content Length Supported From short to long Video lengths are allowed to vary from short to long depending on the platform.
Equipment required A computer or smartphone, an internet connection and a blogging platform Smartphone with video capabilities, microphone and lighting equipment, internet connection, video editor software
Potential for Search Engine Optimization (SEO). Search engine optimization is simple for text-based content Optimizing video-based content can be more challenging
Popular Monetization Options Advertising, brand sponsorships and affiliate marketing. Product and service sales. Advertising, brand sponsorships and affiliate marketing. Product and service sales.
Demographics of Audience Varies by niche Variable depending on niche. In general, video is more popular than text-based material with audiences below 30.
Potential for earning $0 to six figures and more $0 to six figures and more

1Statista; 2OptinMonster; 3Statista

Another option to explore podcasts

It would be remiss of me to tell you that content development options are limited to blogs and vlogs. podcast is another popular way to connect and build an audience. Podcasts are typically audio-based but can be audio-plus-video-based. Podcasts are a great way to reach a large audience who prefer to listen on the go.

Use What Your Audience Prefers to
Blog Check out your content
A vlog Pay attention to your content
A podcast Listen to what you have to say

How to Start a Blog

There are many ways to start blogging. Blogs can be made on Facebook, Instagram and Tumblr. Blogs can also be published on other general publishing sites, such as Medium.

A self-hosted WordPress blog is a good choice if you want to make a living as a blogger. WordPress is the most flexible and popular blogging platform. You can even launch your WordPress blog using Bluehost, your web hosting provider, for as low $2.95 per month.

Visit Bluehost

Choose a Profitable Blogging Niche

There are many niches that you can choose from. However, some niches are more lucrative than others. You want to be successful as an entrepreneur by choosing a niche that is compatible with your skills and interests.

These are the top 11 blogging niches.

  1. Blogs for moms and parents
  2. Food and cooking blogs
  3. Lifestyle blogs
  4. Blogs for business
  5. Blogs about fitness and wellness
  6. Entertainment blogs
  7. Blogs about personal finance
  8. Hobby, craft, and DIY blogs
  9. Travel blogs
  10. Blogs about product reviews
  11. Fashion and beauty blogs

Cookie + Kate is an example of a popular food blog that also has active YouTube channel.
(Source: Cookieandkate.com)

Create Excellent Blog Content

The blog’s overall content strategy can have a significant impact on how successful it performs. It is important to write amazing content about topics that are highly sought-after. This is the key to blogging success. You can create a blog that is both successful and lasts the test of time by consistently creating high-quality content.

Blog content can be mostly text-based, which is quite common. Blogs that are well-respected tend to be more creative in how they present their content. They often include interactive quizzes, videos and high-impact graphics.

Repurposing blog content is a great way to get the most from your content development efforts. You can convert blog posts into scripts that you can use to create videos for your vlog.

How do bloggers make money?

Bloggers can make money in many ways. Your blog’s income will depend on your audience, the traffic to it, and the monetization strategies that you use.

These are the top ways that bloggers make money.

  • Affiliate marketing is where you are paid a commission to promote other products and services.
  • Advertising
  • Sponsored content
  • Online courses can be developed and sold
  • Sell e-books and books.
  • You can sell professional or freelance services
  • You can sell physical products – your own products or those of others

What is the Average Salary of Bloggers?

Bloggers who treat their blogs as a business and have a solid blog business plan will make more than those who treat them like hobbies. While some bloggers make very little, others are able to earn between $200 and $2,500 per month.

Bloggers can make five figures per month. Many bloggers have quit their 9-to-5 jobs to start successful blogs that let them work remotely. Although you may not make a lot of money blogging overnight, it is possible to make a living. Although it takes hard work to create a blog that is profitable, it is possible.

The Show Me the Yummy Food blog is an example of a six-figure-earning blog.
(Source: Showmetheyummy.com)

How to Start Vlogging

It is easy to get started as a YouTube vlogger by simply holding your phone in front of your face, pressing the record button and then uploading your video on YouTube or any other popular vlogging platform. The truth is that successful vloggers spend a lot more effort in creating shareable videos and coming up with their overall strategy for vlogging.

 

Tip How To Start a Vlog In 8 Steps for more information on how to launch your vlog

 

Choose Your Vlogging Platforms

Bloggers who are most successful usually build their blogs on the websites they own. Bloggers are not as successful as vloggers who post videos on sites that host them.

YouTube is the most popular platform for vloggers because of its large active user base. More than 30,000,000 YouTube channels are available with 15 million creators uploading over 80 million videos each month. Around 16,000 YouTube channels have over a million subscribers, which is a sign that many people are becoming vloggers.

Beauty vlogger Michelle’ Phan’s YouTube channel has nearly 9 million subscribers.
(Source: Youtube.com)

YouTube is the most popular place to vlog, but it’s not all that. You can vlog via IGTV on Instagram, which stands to represent Instagram TV. You can also vlog via Facebook’s live video option. Or, host videos on Facebook via Facebook View.

TikTok is the most popular and exciting trend in vlogging. It’s a video-sharing social network service. TikTok videos are only 15 seconds long. However, you can combine four 15-second videos for up to 60 seconds. TikTok’s most popular videos are fun and entertaining.

Ryan O’connell has millions of likes on TikTok for his roller-skating vlogs.
(Source: Tiktok.com)

Choose a Profitable Vlogging Niche

Vloggers and bloggers have a lot in common, but there are also some differences. Both blogs and vlogs are popular niches in beauty, fashion, finance, lifestyle, finance and travel. Vloggers also enjoy comedy, entertainment, and gaming.

The Markiplier YouTube channel has over 26 million subscribers and specializes in gaming and entertainment videos. (Source: Youtube.com)

Are You a Suitable Audience for a Person Under 30?

Vlogging is different from blogging in that the audience is older. Particularly millennials prefer video content to text-based content. Vlogging is a great option if your target audience is younger than 30.

60% of millennials are binge-watching videos on YouTube
(Source: Mediakix.com)

Create Excellent Vlog Content

Quality content is essential for bloggers and vloggers. However, the process of creating quality content is very different.

Make sure you have the right equipment for vlogging

Even newbie vloggers sometimes underestimate the importance of creating a shareworthy clip. It can be difficult to create the kind of videos that today’s viewers expect. However, a video that provides viewers with extreme value doesn’t necessarily have to be as polished and professional as a Hollywood production.

Here’s a list of common equipment used for vlogging.

  • A smartphone/camera with video capabilities
  • A microphone that captures your voice and doesn’t pick up background noise
  • A tripod is a sturdy support for your camera.
  • When the natural light is not sufficient, there are auxiliary lighting options
  • Teleprompter software can be downloaded to a tablet and laptop.
  • Professional backgrounds
  • Software for video editing such as iMovie or Windows Movie Maker or Filmora9

Show Charisma to the Camera

You’ll also need to improve your video delivery skills. It is not common for people to be charismatic on video. To be able to speak on video with flair and finesse, it may take some practice. You will be more engaging as a vlogger if you have more experience.

To save time and create content, you can create a Vlog script

While some vloggers seem to “wing it” when speaking on camera, others are skilled at creating the illusion that they’re speaking from a script. You can cut down on the time it takes to film your vlog as well as the time spent editing it. A script helps you to stay focused on what you want to show on your vlog and serves your audience better.

Example of a vlogger video shoot
(Source: Spectrum-Brand.com)

How do Vloggers make money?

Vloggers, for the most part, make money using the same monetization methods bloggers use. This includes advertising, affiliate marketing and selling all kinds of products and services.

YouTube content can be used to earn advertising revenue through Google AdSense . Vloggers are eligible for advertising income. To join YouTube’s AdSense program, you will need at least 1,000 subscribers.

Estimated Google AdSense earnings for a vlogger with 50,000 daily ad views on YouTube.
(Source: Influence Marketing Hub)

What is the Average Salary of Vloggers?

Because very few vloggers publish this information, it is difficult to determine what an average vlogger makes. Vlogger income can vary greatly, just like bloggers. I mean from $0 to millions.

YouTube vloggers get paid between $10 and $33 for every thousand views. Most successful vloggers diversify income streams by using sponsored videos or product sales to generate the majority of their income.

A recent YouTuber survey found that vloggers can earn $100 to $1,000 in sponsorship fees when they have videos with at least 10,000 views per month. Vloggers who have millions of views per month can make six- to seven-figures in sponsorship fees for one vlog post.

Alpha M., a men’s lifestyle vlogger, monetizes his video with product sponsorships. He has 6 million subscribers. Source: Youtube.com

Bottom line

Your personal preference for content development will determine whether you blog or vlog. Some people are naturally suited for video while others are natural writers. While you can make a living as a blogger or vlogger, it is possible to make more money by blogging and creating vlogs.

Facebook Pixel: How to Make Better Facebook Ads For More Conversions

Facebook Pixel: How to Make Better Facebook Ads For More Conversions

Facebook advertising can be confusing if you are like me.

Its features make it an extremely powerful advertising platform. However, they can also be complex. Pixels were one of my frustrations.

Most advertising platforms use pixel technology. These cookies are used to track visitors to your website and allow you to advertise to them later. This is sequential targeting. The Facebook Pixel can be used to track past visitors’ behavior and to advertise to them again.

This walkthrough will explain what the Facebook Pixel is and how to create one. It also explains how to use it to increase conversions and improve ROI for your ads.

What is the Facebook Pixel?

The Facebook Pixel allows you to monitor the actions of your visitors on your website and measure how effective your Facebook ads are.

The Facebook Pixel is a code piece that tracks events:

  • Page views
  • Add to cart
  • Purchase
  • Scroll down
  • Time on the page
  • More

exclusive distribution

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competitive edge products

Facebook Pixel allows you to optimize your ads and ensure they reach the right audience. The pixel can also be used to enhance your Facebook Retargeting. This allows you to remarket to people who have visited your site or performed a desired action.

The Facebook Pixel allows you to better understand your ads’ impact by learning what people do with them after they have been seen. This allows you to reach people who are more likely take action such as purchasing a product.

What is the Facebook Pixel?

Facebook had a custom audience pixels to retarget website visitors, and conversion pixels to track website conversions like sales. Each advertising account could only have one custom audience pixel. However, you could create multiple conversion pixels for each website you wanted to track conversions.

While Facebook pixels can be confusing at times, they make advertising on Facebook more effective. They not only tell you who your ads are being targeted, but they also give you an insight into how your Facebook advertisements perform. These tools can be used to improve the effectiveness of your advertising messages, resulting in a higher return on your advertising dollars.

Facebook simplified the process in 2015 by creating a single Facebook Pixel that could replace all the older ones. This makes it the only tracking device you need. In 2017, the Facebook Pixel was updated to make advertising easier and more efficient. This added more tracking such as button click activity, page metadata, and other information.

Six steps are required to make the Facebook Pixel work:

  • Install the pixelAll things start with adding a small piece of tracking code to your site.
  • Gather insights.You will start to receive insights about your site visitors such as their origin, device, and other demographic information.
  • Examine your behavior.You can see how visitors interact with your site, whether they visit a product page or add something to their shopping cart.
  • Create audiences.To create pixel events, you can use the data from pixel.Facebook Custom AudiencesAdvertisements that target specific audiences and lookalikes.
  • Optimize biddingTo spend your budget efficiently, take advantage of the lowest-cost bid strategy.
  • Analyze the events.To determine the best Facebook advertising strategy for your company, you must evaluate conversion events.

Don’t be overwhelmed by all the talk about Facebook pixels and conversion tracking.

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How Companies can leverage different solutions for better Advertising

Social networking platforms such as Facebook, Instagram, and Youtube have revolutionized mobile advertising and aided e-commerce companies build empires. Advertisers use them to increase website traffic, customer satisfaction, and revenue. These platforms also help create great brand awareness, loyalty, and authority at inexpensive prices. Nevertheless, it’s time to think beyond the social networking channels for marketing strategies.

Digital fatigue is a real and powerful factor, and hammering branded messages across platforms is no longer a best practice for engaging your target audience. Yes, some platforms accommodated fast and supplied private message choices with more attributes. But new trends favor alternative marketing strategies for mobile users. Additionally, with changes in the international marketplace, there is an increasing chance for different advertising solutions.

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1 area that has grown is the choices for contactless or touchless solutions, which started with payment systems. Now this technology is impacting marketing approaches also. As a result of virus pandemic, contactless technology and customer security have rocketed to the top of company priority lists. Thus, it’s time to consider contactless marketing along with more conventional tactics.

What’s a contactless solution?

Look at a conventional store transaction. As soon as you’ve chosen the items you want to get, you visit a checkout counter and pay for the merchandise. Before, this market at the point of sale (POS) connected contact. Whether you passed money or a card to the cashier, or even wrote a check, both parties in the POS touched the cash and products involved in the market.

With contactless solutions, the only items that you might need to touch are your smartphone or card. Nothing needs to change hands between you and an employee, and you do not need to touch shop equipment (such as an electronic signature page) either. There are various sorts of technology to facilitate such communications.

A long-known contactless technology is the Quick Response (QR) code. But there are others also, such as Bluetooth beacons and augmented reality (AR).

The wise devices, cards, mobile phones, and apps ensure efficient information sharing. The simple act of bringing two tools nearer additionally achieves a number of other outcomes. You can open web pages, share videos, dial a telephone number, or search for pictures.

More on evolving technologies

Retail brands need to provide a superior customer experience in the present world. Today’s customers expect to be educated, engaged, and amused. Furthermore, the general customer journey needs to be immersive, memorable, and effective. So, innovative marketing with technological finesse is now a necessity. And contactless tools can be helpful for marketing campaigns.

Proprietary contactless solutions–such as Microsoft Tag and Google Goggles–have their disadvantages. These technologies are new and not well-tested.

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Augmented reality (AR) for advertising

AR apps for the mobile market demand three-dimensional (3D) animations and programs. Advertisers and designers can produce 3D renderings of varied products. By way of instance, a real estate dealer may ease a walk-through for prospective buyers with AR. Buyers can see the insides by simply pointing at the building or swiping their telephones.

Complex features such as this help brand managers enhance product availability. AR tools are also helpful for”try before you buy” advertising. They provide a heightened experience to the clients in retail sales. Buyers can virtually try clothing, shoes, home products, makeup, as well as automobiles. Sometimes, you may even throw a hologram of a product on you or your house to look at its look.

Consumers may use AR solutions to enjoy a contactless experience before committing to a purchase.

QR codes and promotion

QR codes are a cost-effective advertising solution for the electronic age. They may be integrated directly into print or augmented reality advertisements. Clients can then scan the optical codes on a smartphone with no need for extra apps (though older versions might need add-on applications). As a bonus, QR codes are less intrusive than conventional advertising and marketing campaigns on television and radio.

Maybe one of the biggest advantages of QR codes is their cost; they are significantly more affordable than AR solutions. Marketers can utilize them to supply a safe and secure choice for engaging with discerning and circumspect consumers.

Marketers leveraging QR codes might want to design them beautifully with several colours or even contemplate QR codes using a logo.

How marketing Contributes to better reach

Experts leverage different marketing tools to reach a huge selection of outcomes. Businesses can use them to enhance brand visibility online, attract foot traffic, and make profits.

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Increase conversions and app downloads

Marketing tactics like AR and QR codes are successful in increasing sales conversions. Unleash targeted campaigns with a focus on relevancy and closeness. Boost your click-through rate and rake in the profits with greater sales.

Use word of mouth to get positive testimonials

QR codes can help promote product reviews. Independent reviews are valuable for increasing earnings. They also create a strong, impactful brand buzz. As you audit your testimonials, make sure they’re regular, consistent, and transparent.

Food for thought: consider integrating a QR code on your business card which sends your clients to your testimonial or feedback page. Further increase your business card attempts with an aligned hashtag effort . Convenience and accessibility are crucial to successful campaign efforts.

Create a personalized experience

Tech-savvy consumers need great products from the top brands. They also anticipate a memorable experience when shopping for items. Marketers must deliver tailor-made interactions to deliver on this expectation. This electronic travel from brand awareness to sale and following support must be frictionless. Clients must enjoy the product in addition to the interactions along the way.

Consider using data from a customer relationship management (CRM) platform to personalize creative advertisements and supply surprise presents to engage your clients. You can even select thrilling videos, custom messages, and special calls to action.

Simplify sales

The aim of advertising is to attract, engage, and retain buyers. But a client’s journey also involves sales, feedback, and support services. Clients have to shop with confidence.

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3 Ways You Can Better Meet Customer Needs Online to Boost Revenue

When the pandemic moved most people online for the vast majority of our days, service providers proceeded to meet customers where they had been: At home on their computer or telephone.

For some, this was completely new. The provider might have never offered an internet appointment before, while their client might have not had a digital financial or legal consultation before.

Regardless of the learning curves for all involved, suppliers like marketing services, accountants, and attorneys have been able to do a very good job up to now. In a new ConnectPOS survey of individuals who listened with a service supplier online*, 83 percent of respondents feel fulfilled with current online interactions with service providers.

While that satisfaction rate is definitely positive, the remaining 17 percent of respondents who believe either neutral or dissatisfied with their online interactions can not be ignored. Now, more than ever, every sale counts. A happy client today might become a loyal customer for life, returning to a company when they want specific services or products.

Sources:

  1. /knowledgebase/create-adjustment/
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3 tips to enhance your internet experience so you never miss out on a sale

Here are three actions you can take to offer a top-notch online experience to fulfill customer needs so they will want to hire you over and over again.

1. Stay on top of communicating so customers are educated and wish to renew their contracts

The way you conduct business changed when the pandemic moved everything on the internet, and your customers’ needs have changed, too.

Gartner research suggests that customers want longer communication, and they want that communication to be touchless, by remaining informed digitally (total content accessible to customers ).

“Be responsive,” said Max Gruber, director of Operations in FireCask. “Radio silence or inadequate communication can place real doubt in [customers’] minds. If you are there for them during times like this, and you can help them pull through and grow, then they will be thankful down the road.”

Consistent communication can help to keep customers in the loop and builds confidence in your brand, resulting in contract renewals and a consistent client base.

Software is crucial to online communication and can effectively manage how and when customers receive updates from you. Here is what this looks like in practice.

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2. Keep your site relevant and easy to navigate so customers can (and need to) get connected

Sometimes, the only thing standing between you and your customers is your own site. A poorly designed site can drive away customers who prefer the glossy user experience provided by your competitor.

Your website needs to be customer-centric. According to Gartner, it is easy to figure out whether it is (full content accessible to customers ). Ask yourself:

  • Can my website map out product and service offerings according to our own perspective?
  • Can we use confusing language or industry-specific jargon?
  • Does our site offer disruptive interactions, such as sign-up pop-ups?
  • Does this take many clicks and activities to contact us or make a purchase?

If you answered”yes” to one of these questions, it may be time for a site redesign.

Because your site is the mediator between you and customers –both potential and present –you need to be certain it matches their needs and is not only a reflection of how you see your own business.

Technology presents a Catch-22 for some service providers: While it enables them to connect with customers when they cannot satisfy in-person, it may often feel cold, impersonal, or robotic. Here’s how one attorney went electronic without becoming impersonal.

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3. Request and implement customer feedback to show that you value your customers

Outsiders can often provide the most helpful insights. In cases like this, an outsider is the customer; someone who is not as near the organization and its internal workings as you or your employees.

Customer feedback can be crucial in identifying strengths and opportunities for advancement, but not all comments is created equal.

According to Gartner, more significant than feedback generally is making certain that you get the perfect kind of feedback to help shape new procedures (complete content available to customers ). There are many types of feedback you can collect from surveys:

  • Customer satisfaction (CSAT) steps how happy a client is with your company as it stands. (Ask:”How satisfied are you with your current online interaction with our company?”)
  • Net promoter score (NPS) steps how willing a client is to recommend your service to their network. (Ask: “How likely are you to recommend our services to a colleague or friend?”)
  • Customer attempt score (CES) steps how simple a customer’s interaction was. (Ask:”How easy or hard was it to schedule your appointment?”)

Each of these forms of comments provide a different dimension of insight into your customer experience, and customer satisfaction software can help you handle the information you collect. However, you need to ask the correct questions at the ideal time to unlock the most precious information.

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Make your customers feel valued so that they keep coming back

Providing a positive online customer experience almost always circles back to communication. This means keeping customers informed with regular updates, quickly responding to their queries, maintaining open electronic communication lines so that they can easily reach you, and listening to their opinions.

Software will help you do it. Customer communications management solutions make it easier to schedule meetings, respond to questions, and gather feedback so that you don’t miss out on an chance to fulfill customer needs.

Ready to explore software choices?

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