For Enterprise Hotel Brands, Big Content Reaps Big Rewards

For Enterprise Hotel Brands, Big Content Reaps Big Rewards

Marriott has restructured its content strategy. This led industry publications and others to question whether Marriott is now more of a media company rather than a hotel brand. Perhaps the time has come for them to merge.

Not content, but content experiences.

Redefining SaaS as “storytelling-as-a-service,” AdWeek recently highlighted how Marriott and other enterprise hotels are leveraging the voices and experiences of customers from every brand under their umbrellas. The brand tells a unique story by incorporating real customer experiences into content experiences.

Marriott has produced content at every scale of production. Each brand attracts new customers by using authentic customer content as the foundation. Scott Weisenthal (VP of Global Creative and Content Marketing, Marriott) says that the story is centered around the members. That’s really, really crucial. We are all about enriching lives by telling their stories. In essence, our goal is to make our guests and members brand advocates.

Marriott, an enterprise hotel brand, takes ownership of the entire experience and not just the accommodation. This means that consumers can trust hotels to provide everything they need to have a successful holiday.

Marriott’s content strategy consists of four overarching channels: a real-time social media marketing center called M Live, the Marriott Bonvoy Traveler inspiration hub, a content studio producing high-level films and content, and an in-house creative agency for branded content.

Marriott is constantly in search of engaging, fresh content through so many channels. Marriott, along with all brands that it owns, can efficiently fuel their content strategies by tapping into authentic content from travelers around the world every day. Travelers are looking for relevant content. 86% of people and 92 percent in Gen Z say they have become interested in a particular location because of visual social evidence from their peers.

A well-rounded strategy such as Marriott’s ensures that consumers get value from every visual they see. Stock images are not an option. Marriott shares a wide range of content with customers to create lasting impressions.

High-quality creative content such as documentary short films provides viewers with an unforgettable viewing experience. This is a valuable commodity in today’s streaming video age. The Marriott Bonvoy Traveler Inspiration Hub features real, user-generated content that gives potential travelers visual proof of all the possibilities for Marriott stays. M Live, the social command centre, ensures that there is always a social conversation. Marriott can source the best content by monitoring the content being produced in real time. This allows them to find content that their customers have already created.

“We never ask members or anyone to post for us. Ever,” Weisenthal says. This is about their experience, journey, and what they are comfortable with. We will often see them sharing their experiences with their followers by tagging or talking about us. This is a content mechanism, or a content lever, that requires zero media spending. We always consider our engagement rates. Usually, 2% is the benchmark. The engagement rate in this case was 15%.

AI-powered UCG platforms are able to intelligently sort through the mountains of content to find the most relevant pieces. They can then publish these pieces across all channels.

Marriott is able to get more from every touchpoint with the help of this customer-created content.

Personalization of every brand for each customer, for every stay

Experiences are the most important thing for hotel brands. A successful hotel brand doesn’t just sell a comfortable stay; it also sells the amenities, excursions and personal treatment that make each guest’s stay truly memorable.

Consumer expectations are increasing when it comes to travel. According to 87 per cent of consumers prefer travel brands that offer personalized experiences. Because everyone is different, it is important to tailor the content to each customer.

Customers who visit a site directly need to be aware that they can get a stay that suits their needs and preferences. If visitors to the site are part of a loyalty program they should receive tailored messaging that explains what perks they have.

Hilton is paying attention to consumers’ desire for unique experiences. It encourages each of its 17 sub-brands promote direct reservations on its site to its 90+million loyalty members and all prospective travelers looking for a customized, well-rounded trip. Hilton’s Price Match Guarantee Rewards for Direct Bookings can be used to get perks like free WiFi, digital keys, and the option to choose their room. These are three desires that all travelers agree is essential to a pleasant stay.

Personalization is not just about the booking stage. Guests can share their experiences during their staya href=”https://hoteltechnologynews.com/2019/02/who’s-the-hotel-guest?infographic >, not just after they check out their rooms. Particularly younger generations are turning to digital feedback methods. 15% of Millennials would like to text their hotel and 17% of those between 35-54 years old want an email survey from their hotel.

You can provide a channel for guests to communicate their concerns, needs, and thoughts. They can rest assured that they will be heard. It doesn’t matter if it’s a website or a function on the brand’s mobile application. But, you can provide a simple, efficient internal process that caters to your guests (especially loyalty members!) A guest doesn’t feel like they have to leave a negative review on the internet if they don’t have any needs. This allows your brand to respond immediately and remember the guest’s needs for the next stay.

Better processes enable better content

Enterprise hotel brands are always looking for new ways to innovate. Bigger and better content experiences provide the foundation for loyal customers. Debika Sihi is Associate Professor of Economics at Southwestern University. She says that the focus in both the Hilton-Marriott campaigns is on building long-lasting relationships between the brand and the traveler.

These are the relationships that last.

source https://www.nosto.com/blog/hotel-marketing-channels/

Snap’s latest play in Big Tech’s Race to Produce AR Glasses

Imagine that you’re sitting on your couch during a rainy day. You snap on your AR glasses and you suddenly find yourself transported to a sunny hillside with a purple butterflies landing in your hand.

You think that’s crazy? Snap has just released its fourth generation spectacle glasses, which make virtual transportations possible. This is the latest update in Snap’s Spectacles line, after its predecessor, Spectacles3, launched in 2020. The new frames have two front-facing cameras and four microphones. There are also two stereo speakers and a voice-controlled touchpad.

You may be asking, “So how realistic are these AR experiences really?” Two front-facing cameras allow the glasses to detect surfaces and objects around you, so that the graphics can interact naturally with the environment.

mvc architecture

stock turnover ratio

electronic point of sale

wholesale business

What’s the Catch?

Snap’s fourth generation spectacles, unlike past models are not yet available to consumers. Snap revealed that it will provide them directly to AR effects creators via an online application program at its Partner Summit for developers. Why? AR glasses are not ready for both the consumer and the product.

  • Consumers won’t purchase products unless they have a use case.The spectacles will be bought by consumers for entertainment purposes, just like TVs and videogames. It will take more than entertainment to get to the masses. Snap will be more successful (and consumers will spend more) if it launches with services and content. Snap therefore releases this product.Snapchat AR effects are already being used by over 200,000 peopleTo create new experiences with the Spectacles
  • AR glasses are not yet in strong demand from consumers.It is a new use case to simultaneously move and consume 21st century digital media. My experience with wearing it was the subject of a blog post.FORM Smart Swim GogglesAn example of an AR headset is shown here. The in-goggle display, which showed my speed, made it difficult to see clearly while I was swimming with the AR headset. This AR headset is safe in a pool but I’m not sure how it would feel when I was out running, skiing, or biking.
  • AR glasses are dependent on connectivity and battery life.These glasses offer a hands-free experience but will still require a smartphone to connect like 5G. 5G is faster than 4G, and more reliable than the best Wi-Fi available today.Most AR experiences powered by power. These glasses also require power. A battery could be included in the glasses but it would add weight. The currently available information is:Glasses weigh 134gIt is almost twice as heavy as its Spectacles. The current battery’s battery life is only for.30 minutes. My FORM swim goggles, on the other hand, can last up to 15 hours.

What other steps does Snap need to take in order for AR to become a reality?

Snap is:

  1. Purchase of IP and talentSnap announced in May that Snap isWaveOptics UK Display SupplierIts largest ever deal was for $500 million. Waveguides are a display technology that overlays virtual objects onto the real world using transparent surfaces like glass. This supplier is mainly known for making waveguides. This strategic move is similar to Snap’s larger tech competitors like the 2018 acquisition of Akonia.
  2. The Ghost AR Innovation Lab is being funded.Snap announced that it will fund an AR innovation lab worth $3.5 million with additional funding fromVerizon to build 5G AR experiences. Both enterprises will benefit from the partnership. There is no strong consumer demand for 5G today, other than as an alternative to home broadband. Future 5G products and autonomous vehicles will be internet-of-things.
  3. Developers can access the devices.Snap is reaching out to its over 200,000 Lens developers and creators. These partners are creating millions of AR experiences.Snap’s Lens StudioThey are available for purchase. Developers don’t need to buy them but must apply to get a pair. Snap hopes to encourage the community to create Lenses for Spectacles, and generate buzz about the glasses.

visual merchandising

perpetual inventory system

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wish online shopping

shopify stock canada

Waveguide Technology: What is it and why is it so important?

Waveguide technology is vital for AR glasses, as it shrinks the hardware to deliver visual experiences that will impress consumers.

  • Optical Waveguide is the best option.It is thin and lightweight in nature, and includes micro-display as well as imaging optics. An optical combiner is required to create a virtual image and transmit external light to the eye. This creates a virtual landscape that overlays the real one.
  • There are still many things to do.Waveguide technology is heavy and bulky. This makes it difficult for AR glasses to become consumer-ready.

Ecommerce isn’t just for big retailers.

Ecommerce isn’t just for big retailers. However, it can be difficult to compete with them. Independent sellers selling products online must always strive to improve their websites to maximize conversions.

It is important to improve how products are presented online to lower consumers’ price elasticity and create a better shopping experience. Consumers are willing to pay more for more enjoyable shopping experiences. There are simple steps that retailers can take to increase search rankings, click-through rate, load times, and ultimately conversions. These tips can be used by even the smallest retailers to achieve big results.

These are the top five ways that independent retailers can improve their website content.

1. Improve product descriptions: The smartest way is to create templates that allow for automatic text filling. You can create templates for any broad category with placeholders for product-specific details. You only need to decide on a word count, and then create sentences with placeholders that correspond to standard attribute combinations. These templates are a great way to quickly create hundreds of descriptions, allowing you to increase your description coverage.

2 Refresh product descriptions and related material: Outdated content can result in lower search volumes (Google ranks refreshed information higher) and negatively impact conversions. Refreshing content can fix this. Rewriting can be costly, but it is possible to get the content rephrased. Infuse relevant keywords into the content. Keywords that reflect customer sentiment will perform better in organic search results. You can find out more.

HTML3_ Track the performance of your keywords. Search engines direct traffic to your website based on keywords. It is important to quickly take action if your site does not rank well in search engine results pages and has a low click-through ratio. Your site’s performance can be greatly affected by keywords. Meta-data, such as meta-titles or descriptions, are dynamic.

4) Improve your text-to code ratio. Internet surfers are short-attention span. Your site might not be performing well because it takes too long to load. Third-party tools can help you identify this problem. This problem can be fixed immediately with third-party tools. Flash applications and embedded videos increase page load times significantly. Instead, place an image on your homepage that users can click when they reach the site. You can use this method to have the video without slowing the loading time.

HTML5_ Simplify product taxonomy This will make it easier to navigate your website. Do not create too many layers. Instead, try to correctly classify products as people search for them. An analysis of search paths will show you the origin and intent of the search, as well as the landing page. When combined with your bounce-rate data, this will show you how poor your internal search terms and how many irrelevant searches are being generated, which can lead to customer dissatisfaction. These internal search analytics can be used to improve the performance of your site.

Retailers have increased their content analytics efforts over the last few years. This is due to the abundance of consumer demand data available, including product reviews and social media comments. It is possible to spot trends and position online product offerings accordingly.

Website content can influence price perception and increase margins. Even the smallest retailers should pay close attention to this aspect of their business.

Gift cards (certificates), when properly marketed, can increase online sales, encourage customer retention through repeat purchases, and help attract new clients. These are three essential elements to building a successful business. Every ecommerce store should have a healthy gift card program.

See also:

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/shopify-usa-pos/

/bigcommerce-usa-pos/

Gift cards facts

Shopatron conducted research that revealed interesting facts about gift cards’ impact on consumer behavior. Online retailers that create and market a gift card program correctly can expect an average increase of 10% in sales. It was also found that 31% of gift card recipients are more likely to buy items at full price (not on sales) than those who use other payment methods.

It found that gift card users spend 40% more on average per order than the gift card’s value. If you take this data one step further, and think about average order values, an online retailer looking to increase their average order value by $70 (for example), might market gift cards $50 or greater more aggressively than lower denominations.

Stores looking to increase their customer base will be pleased to learn that 40% of those who are given a gift card for a store will actually visit that store, regardless of whether or not they have previously visited the store.

While it is important to attract new customers, it is not the only aspect of success. Retention of customers is key to greater profits and long-lasting success. This is where gift cards can be of great help. According to data, 72% of people who have received gift cards will return to the place where they purchased them. These two facts show that gift cards programs are able to both attract new customers as well as keep existing customers coming back.

Marketing Gift Certificates

 It is simple to market gift cards on holidays such as Valentine’s Day and Mother’s Day when gift-giving is top of mind for many customers. The data shows that around 81 percent adults will buy gift certificates during holidays. But what can a store do to keep sales up by selling gift cards throughout the year?

It is a smart idea to create a gift card category on your website. Make sure you promote the gift cards in different areas of your website, such as banners and calls outs to let customers know that they exist.

Promoting discount gift cards is another marketing strategy that works. A $50 gift card would be an example. It costs only $40. This is a great way to give a gift card to someone you love. It also gives customers $10 off their next order. Current customers know that gift cards can be used in conjunction with coupon codes, so they can double up with any coupon codes they have to save even more.

An online store can drive sales by marketing’special’ gift certificates to existing customers in the above manner. Another way to increase sales is to team up with complementary retailers and give gift cards to each other. This also helps to create a gift card program that generates revenue. One example is a store selling custom wine racks/storage solutions that offers a gift card with every purchase to a complimentary store that sells wine, and vice versa.

Both businesses, which are complementary but not competing, benefit from the partnership. As a part of their sale, store “A” automatically gives the customer a gift card to shop “B”. The customer then uses the gift card to make a purchase at store “B”. Both stores gain from the transaction with store B, picking up a new client along the way.

Facebook and other social media platforms are very popular. Stores might consider using apps that link to these platforms, allowing customers to gift cards to friends. Social media’s virality and ease-of-use can be a powerful combination to market gift card campaigns.

Another way to increase gift card sales is to offer to donate a portion to charity. A pet shop might offer to donate $10 to the rescue shelter of your choice for every $50 spent on a gift card.

To encourage gift card purchases, and to ensure customer loyalty in future stores, reward points might be offered on each gift certificate purchase. This could include double reward points. To supercharge both, this strategy combines customer loyalty programs with gift card programs.

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/magento-food-and-drink-pos-3/

Gift Cards

There are two types of gift cards. You can either print physical items (similar to a gift card or gift certificate) or send an electronic gift card number via email.

The customer receives the physical gift card / certificate via post. Or, they can be purchased at brick and mortar shops from racks (displays that include hundreds of gift cards from different retailers). These gift cards are more expensive to market (printing, manufacturing fees may apply), but customers often choose these types of gift certificates when they wish to include something tangible in their package.

The recipient receives electronic gift cards via email. They are usually less personal and not as tangible. They are free for the retailer and can be printed multiple times by the recipient. However, because they are impersonal, it is often a little more difficult to market them than their physical counterparts.

All gift cards, regardless of whether they are printed or electronic, work the same way to retain and attract customers. While the marketing effort to promote them to consumers is different, the overall effect on businesses remains the same.

How small retailers can do big business online

Ecommerce isn’t just for big retailers. However, it can be difficult to compete with them. Independent sellers selling products online must always strive to improve their websites to maximize conversions.

It is important to improve how products are presented online to lower consumers’ price elasticity and create a better shopping experience. Consumers are willing to pay more for more enjoyable shopping experiences. There are simple steps that retailers can take to increase search rankings, click-through rate, load times, and ultimately conversions. These tips can be used by even the smallest retailers to achieve big results.

These are the top five ways that independent retailers can improve their website content.

1. Improve product descriptions: The smartest way is to create templates that allow for automatic text filling. You can create templates for any broad category with placeholders for product-specific details. You only need to decide on a word count, and then create sentences with placeholders that correspond to standard attribute combinations. These templates are a great way to quickly create hundreds of descriptions, allowing you to increase your description coverage.

2 Refresh product descriptions and related material: Outdated content can result in lower search volumes (Google ranks refreshed information higher) and negatively impact conversions. Refreshing content can fix this. Rewriting can be costly, but it is possible to get the content rephrased. Infuse relevant keywords into the content. Keywords that reflect customer sentiment will perform better in organic search results. You can find out more.

HTML3_ Track the performance of your keywords. Search engines direct traffic to your website based on keywords. It is important to quickly take action if your site does not rank well in search engine results pages and has a low click-through ratio. Your site’s performance can be greatly affected by keywords. Meta-data, such as meta-titles or descriptions, are dynamic.

4) Improve your text-to code ratio. Internet surfers are short-attention span. Your site might not be performing well because it takes too long to load. Third-party tools can help you identify this problem. This problem can be fixed immediately with third-party tools. Flash applications and embedded videos increase page load times significantly. Instead, place an image on your homepage that users can click when they reach the site. You can use this method to have the video without slowing the loading time.

HTML5_ Simplify product taxonomy This will make it easier to navigate your website. Do not create too many layers. Instead, try to correctly classify products as people search for them. An analysis of search paths will show you the origin and intent of the search, as well as the landing page. When combined with your bounce-rate data, this will show you how poor your internal search terms and how many irrelevant searches are being generated, which can lead to customer dissatisfaction. These internal search analytics can be used to improve the performance of your site.

Retailers have increased their content analytics efforts over the last few years. This is due to the abundance of consumer demand data available, including product reviews and social media comments. It is possible to spot trends and position online product offerings accordingly.

Website content can influence price perception and increase margins. Even the smallest retailers should pay close attention to this aspect of their business.

Gift cards (certificates), when properly marketed, can increase online sales, encourage customer retention through repeat purchases, and help attract new clients. These are three essential elements to building a successful business. Every ecommerce store should have a healthy gift card program.

Gift cards facts

Shopatron conducted research that revealed interesting facts about gift cards’ impact on consumer behavior. Online retailers that create and market a gift card program correctly can expect an average increase of 10% in sales. It was also found that 31% of gift card recipients are more likely to buy items at full price (not on sales) than those who use other payment methods.

It found that gift card users spend 40% more on average per order than the gift card’s value. If you take this data one step further, and think about average order values, an online retailer looking to increase their average order value by $70 (for example), might market gift cards $50 or greater more aggressively than lower denominations.

Stores looking to increase their customer base will be pleased to learn that 40% of those who are given a gift card for a store will actually visit that store, regardless of whether or not they have previously visited the store.

While it is important to attract new customers, it is not the only aspect of success. Retention of customers is key to greater profits and long-lasting success. This is where gift cards can be of great help. According to data, 72% of people who have received gift cards will return to the place where they purchased them. These two facts show that gift cards programs are able to both attract new customers as well as keep existing customers coming back.

Marketing Gift Certificates

Gift Cards It is simple to market gift cards on holidays such as Valentine’s Day and Mother’s Day when gift-giving is top of mind for many customers. The data shows that around 81 percent adults will buy gift certificates during holidays. But what can a store do to keep sales up by selling gift cards throughout the year?

It is a smart idea to create a gift card category on your website. Make sure you promote the gift cards in different areas of your website, such as banners and calls outs to let customers know that they exist.

Promoting discount gift cards is another marketing strategy that works. A $50 gift card would be an example. It costs only $40. This is a great way to give a gift card to someone you love. It also gives customers $10 off their next order. Current customers know that gift cards can be used in conjunction with coupon codes, so they can double up with any coupon codes they have to save even more.

An online store can drive sales by marketing’special’ gift certificates to existing customers in the above manner. Another way to increase sales is to team up with complementary retailers and give gift cards to each other. This also helps to create a gift card program that generates revenue. One example is a store selling custom wine racks/storage solutions that offers a gift card with every purchase to a complimentary store that sells wine, and vice versa.

Both businesses, which are complementary but not competing, benefit from the partnership. As a part of their sale, store “A” automatically gives the customer a gift card to shop “B”. The customer then uses the gift card to make a purchase at store “B”. Both stores gain from the transaction with store B, picking up a new client along the way.

Facebook and other social media platforms are very popular. Stores might consider using apps that link to these platforms, allowing customers to gift cards to friends. Social media’s virality and ease-of-use can be a powerful combination to market gift card campaigns.

Another way to increase gift card sales is to offer to donate a portion to charity. A pet shop might offer to donate $10 to the rescue shelter of your choice for every $50 spent on a gift card.

To encourage gift card purchases, and to ensure customer loyalty in future stores, reward points might be offered on each gift certificate purchase. This could include double reward points. To supercharge both, this strategy combines customer loyalty programs with gift card programs.

Gift Cards

There are two types of gift cards. You can either print physical items (similar to a gift card or gift certificate) or send an electronic gift card number via email.

The customer receives the physical gift card / certificate via post. Or, they can be purchased at brick and mortar shops from racks (displays that include hundreds of gift cards from different retailers). These gift cards are more expensive to market (printing, manufacturing fees may apply), but customers often choose these types of gift certificates when they wish to include something tangible in their package.

The recipient receives electronic gift cards via email. They are usually less personal and not as tangible. They are free for the retailer and can be printed multiple times by the recipient. However, because they are impersonal, it is often a little more difficult to market them than their physical counterparts.

All gift cards, regardless of whether they are printed or electronic, work the same way to retain and attract customers. While the marketing effort to promote them to consumers is different, the overall effect on businesses remains the same.

Comic Strip Live Saves Big on F&B Costs with Maitre’D’s Bar POS

Sources:

https://www.connectpos.com/shopify-pos/

https://www.connectpos.com/woocommerce-pos/

https://www.connectpos.com/magento-pos/

https://www.connectpos.com/bigcommerce-pos/

What do Jerry Seinfeld, George Carlin, Rodney Dangerfield and Maitre’D POS have in common?

They have all performed in the legendary Comic Strip Live: New York’s oldest and most prestigious comedy club. And while those other legendary comedians performed only once in a while, Maitre’D has been held over for each performance since April 2013.

Since running a comedy club is no laughing matter.

Comic Strip Live serves beverages and a few basic food items, and they sell merchandise (hats, t shirts and so on ). There are two places to the bar: the club area itself and a waiting room in the pub where people wait for the club doors to open. That can be plenty of people packed into a moderate distance, and that may create chaos and confusion for servers as they attempt to manage drinks, particularly with paper and pencil, that is how it was done for ages.

Having a two-drink minimum and a lively merchandise company, that made the situation demanding at each point. Orders were taken hastily and not necessarily properly or clearly (which meant wasted liquor and wasted time). Each patron conducted a tab, which was settled at the conclusion of the show. There was just one credit card terminal–that guaranteed a continual bottleneck in the card station and impatient people waiting to depart. And, in all likelihood, in an uncontrolled environment like theirs, monitoring and tracing waste and pilferage was impossible. Ultimately, paper is a challenging issue to keep tabs on, and there were always difficulties at the end of the day monitoring sales to money, managing voids and returns, etc. And no reporting. So while the front room was getting the laughs, the rear of the home was falling on its surface.

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That is why Comic Strip Live turned to Maitre’D’s pub POS, as well as our partner Manhattan POS to find the performance in order. Today, using just the center POS system, Comic Strip Live has each area of the company in check. Every beverage, hat and meal is entered into one of four Maitre’D POS stations around the bar. Truth is currently 100%, because nothing is poured, cooked or sold unless it is in Maitre’D. Each terminal has an integrated card reader so the bottlenecks to make invoices at the end of the series are gone. Other things that took additional server time–such as voids, discounts and breaks –are now handled entirely by Maitre’D. In the back office, Comic Strip Live can take advantage of all Maitre’D’s robust reporting capabilities. They could track inventory sold versus stock pumped, server productivity, drink cost, bestselling items, and much more. Next up for them is setting up the inventory system to track things from order to ingestion.

Comic Strip Live as a excellent example of the manner Maitre’D is set up by many smaller restaurants and places. It follows a special concept in an intimate place. Still, using just the core, cheap Maitre’D POS, it is as operationally efficient and well-managed as the largest restaurant chains in the world.

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