The New Magento 2.4.4 Is Coming – What Will It Bring?

Adobe is nearing the end of beta-testing Magento 2.4.4 and will release it publicly on March 8. It is a minor update to Magento 2.4.3 but it can still be considered a major update.

The new Magento includes backward-incompatible changes and brings a lot of significant changes and additions. Support for PHP 8.1, the latest versions of ElasticSearch and jQuery, as well as MySQL, are just a few of the many features.

Adobe Commerce stores can now test the Magento 2.4.4 beta version by joining the Adobe Commerce Beta Program. Since the beta versions of the new Magento versions will not be available for stores using Magento Open Source edition, they will need to wait until the general release.

So that you are able to see what Magento 2.4.4 is all about, we have created a summary.


Support for PHP 8.1

Adobe has updated the Magento release cycle to match the PHP version end of life, as this component is critical for the e-commerce platform.

Magento 2.4.4 will be released in March. This marks the end of PHP 7.4 and the beginning of PHP 8. While Adobe is currently testing Magento 2.4.4 beta against PHP 8.0 PHP 8.0, the new Magento e-commerce platform supports PHP 8.1.

Magento 2.4.4 will no longer support PHP 7.3.

Despite the fact that Magento 2.4.4 can be upgraded to using PHP 7.4, Adobe claims only full functional support for PHP 8.1.

PHP 8.1 is a major update to this language and brings many new features. These include enums and readonly properties, explicit Octal Nural Notation, first-class syntax, fibers, pure intersect types, never return types, and final class constants.

This is not to mention the performance gains. Symfony Demo now has PHP 8.1 at 23.0% faster speed. You can read more at the official PHP8.1 release page.

Preliminary performance tests on Magento 7.4 and 8.1 have shown that the latter speeds up the store’s operation. Performance figures for a Magento setup will vary due to multiple factors such as server CPU, architecture (x86/ARM), host environment, installed extensions and Cron jobs.

OpenSearch support now available

Adobe now supports an additional in-store search engine Stores can also use OpenSearch in addition to Elasticsearch.

To mitigate the Log4j vulnerability , it is recommended that a store continue to use Elasticsearch 7.16.x

Note: Adobe Commerce 2.4.4 Cloud users will need to switch from Elasticsearch into OpenSearch

Vendor Bundled Extensions decoupled

Previous versions of Magento came with a list 3rd party extensions and third-party modules.

Adobe has removed almost all third-party extensions from its Magento core set with the new version of its online store platform. Adobe Commerce 2.4.4 has only left the Braintree extension out of the list.

Extensions that are removed from the Vendor Bundled Extension List will be available for optional downloading from a Magento Marketplace.

Software components updated

Adobe Commerce 2.4.4 beta4 contains the following software updates.

  • All dependencies and project libraries are compatible with PHP 8.
  • Support for ElasticSearch 7.16.1 & OpenSearch 1.1 has been added.
  • Version 1.13.0 of jquery-ui was released.
  • Deprecated in the jQuery 3.6.x methodologies have been removed.
  • jquery.tabs has been updated to the most recent version.


Third-party modules may be affected by backward incompatible Magento changes. They should function in a different way. If these extensions are required, check your installed extensions.

The following changes are backward-incompatible in Magento 2.4.4:

Check cart load

The Stock Options section of Magento 2.4.4. now offers an Enable Inventory Check On Load option. It is enabled by default and controls inventory checks when products are loaded into shopping carts.

If the cart contains multiple products, disabling the inventory check can speed up checkout. Disabling this option can lead to errors. A customer might receive the message “Unable to place an Order: There are no Source Items with the In Stock Status.”


Three major changes have been made to the Tiny MCE Magento embedded content editor.

  • Name changed to tinymce4. The editor may become unavailable from the admin panel, which can cause the Magento Page Builder extension to be broken. This can happen if the store uses TinyMCE with tinymce4 as an alias in requirejs, or if the Page Builder JavaScript File was renamed elsewhere than PageBuilder’s di.xml.
  • TinyMCE MFTF test have been refactored. If the store uses elements (selectors), from duplicated sections, it is affected. TinyMCE core tests have been extended to address this issue.
  • Refactored TinyMCE4 MTFTF tests. If the store uses or extends TinyMCE4’s MFTF test, it can be affected.

Libraries updated and removed

Magento 2.4.4 offers many other enhancements, in addition to the upgrade to PHP 8.1. These are other important updates:

  • Updated RequireJS to Version 2.3.6
  • Endroid/qr code updated to the most recent version
  • PHP Unit 9.5
  • TinyMCE 5
  • JavaScript libraries updated:
    • Chart.js
    • moment.js
    • moment-timezone-with-data.js
    • matchMedia.js
    • underscore.js
    • PrototypeJS
  • JavaScript libraries removed
    • es6-collections.js
    • MutationObserver.js
    • Modernizr
    • FormData.js

GraphQL errors fixed

Adobe promises to fix GraphQL problems in Magento 2.4.4. These are the most important bugs that will be fixed in this version.

  • GraphQL returns configurable child products even though they are disabled at the site level. The MDVA-39935 patch is compatible with Magento 2.4.1-2.4.3.
  • GraphQL sorting using DESC/ASC might not work for products of equal price or relevance. The MDVA-40120 patch is also available for Magento 2.4.1-p1.
  • Hidden categories using a GraphQL queries for a B2B share catalog feature is not possible. All stores using Adobe before Magento 2.4.4 will need to request a patch separately.
  • GraphQL cannot add a configurable product into the cart if the store ID is different from the website ID. Patch MDVA-37779 works with 2.4.2-p1.
  • GraphQL error in setting shipping address for carts that have an empty phone number. The MDVA-39521 patch for Magento 2.4.0-2.4.3 is now available.
  • GraphQL queries return products that are not part of a shared catalogue. The patch MDVA-37748 can be downloaded for 2.4.2 – 2.4.2-p2.


Magento 2.4.4 will bring many improvements to security and performance for online shops. This platform will be available for public download on March 8, 2022. Now is the time to prepare your online store for its transition.

Protect your Magento-based business while ensuring that customers have a seamless shopping experience.


Magento Community Diverse Speaker Training: What’s Coming Up in The New Year

Magento Community Diverse Speaker Training: What’s Coming Up in The New Year

Let’s start the new year filled with optimism and energy. While it was full of challenges, there were also many highlights. One of the most important is Magento’s ongoing dedication to diversity, equity and inclusion.

We are continuing to support diversity within our Magento community. This past May we hosted a “Train the Trainers” online workshop to help event organizers host Magento Speaker Diversity workshops. Jill Binder, Diverse In Tech, led the session that enabled Magento meetup organizers and conference organizers to offer this workshop to people from 17 cities in 10 different countries.

The workshop was a great opportunity to have a global impact based on the testimonials of participants.

A diverse speaker program is essential for all Magento events. This training has allowed me to help more women overcome the annoying imposter syndrome. It is a great training that I recommend to anyone looking to have a minimum 50/50 mix of women and men at their events. – Chantal Schinkels Customer Success Manager, The Netherlands

Anyone who wants to understand the reasons that underrepresented groups don’t submit talks and how to make it happen is going to love this training! Jill provided me with the tools and guidance I needed to become a good speaking mentor. Anyone who is interested in improving their speaking diversity, but doesn’t know where or how to begin, I recommend this workshop.
Eric Hileman CEO MageMojo New York, New York

Before taking this workshop with Jill Binder I struggled to overcome my imposter syndrome. I also didn’t understand why I would be valued as an speaker. Adobe and Sherrie helped me see the value I bring to the community, and I have gained confidence in myself.
Thien-Lan Websiteer, Marketing at OneStepCheckout

Many people want to be part of diversity, but don’t know how. Your program can help them.
– Anonymous participant

Other initiatives that promote diversity in Magento speakers have also helped members of our community achieve new heights in speaking careers. The Magento Community Speaker Workshop, and the Magento Community Diverse speaker workshop in 2020 and 2019, respectively, are now complete.A follow-up survey revealed that 67 percent of respondents went on to speak at events in person.. These events include Meet Magento NY, MageUnconference and SEOBenelux.

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What’s next for the Magento community after all the great work? We’re taking it one step further and offering a new workshop for 2021. We will teach event organizers how they can create inclusive and diverse events that make speakers and participants from underrepresented and marginalized groups feel welcome and included in the community.

March 4, 2009, 5 to 7:30 PM UTC (9:00 to 11:30 AM PT): Workshop Creating a Diverse and Welcoming Magento Event Space.

Are you frustrated that only one person attends a Magento event? There is a lack of diversity in your group. People either don’t show or don’t return to the event. How can you foster, promote and support diversity?

This workshop will cover five topics:
1. Mindset shift: How to change the way you view diversity
2. Community: How to attract and sustain a diverse community
3. Environment: Create a welcoming environment both online and in-person
4. Speakers and leaders: How to inspire more people from different backgrounds to become speakers and leaders
5. Allyship: How can you be a better ally?

Interactively, we will use a PDF workbook to guide us. You will leave with an action plan to get started on making improvements right away.

This workshop is not only for event organizers but anyone who wants to promote a welcoming environment for all groups, both now and in the future.

Live participation is the best way to get the most out of your event. Register even if you are unable to attend the event live. You will receive recordings and invitations for future organizer support sessions.

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Magento Commerce 2.4.2 will continue to drive digital commerce growth.

Despite the challenging year 2020, ecommerce sales experienced a remarkable growth of just below 30%. We learned a lot from 2020. All businesses must be digital. Based on eMarketer‘s 2021 forecasts, businesses are hoping for a rebound of brick-and-mortar business sales. A Digital Commerce 360 B2B survey that looked to 2021 shows that more than 80% B2B respondents indicated they were very or somewhat likely in the next year to purchase more online. It is becoming more crucial to ensure that your ecommerce platform is up-to-date as customers become more dependent on it. You will need to upgrade to Magento 2.4.2 to take advantage of the security and performance enhancements.

Adobe today releases Magento Commerce 2.4.2. It also includes security-only patches 2.3.6–p1 and 2.4.1–p1. These patches are designed to improve Magento Commerce’s security and performance and provide enhanced tools for merchants that can expand and maintain their business in order to keep up with eCommerce growth. Magento Commerce 2.4.2 helps merchants maximize their opportunities by providing enhancements to B2B buy approvals, expanded PWA/GraphQL support, improved Page Builder performance, Media Gallery performance, and better developer experience.

B2B enhancements for purchase approvals, and headless commerce

Magento Commerce 2.4.2 now supports online payments. This is an improvement on the experience of purchasing approvals, which was previously only possible with offline payments. Merchants can now accept purchasing policies regardless if they use online payments. Buyers can also use the same approval process for all orders.

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Online payment options at checkout. Email notifications and screen reminders for adding payment details.

Magento Commerce 2.4.2 includes new GraphQL APIs, such as Company Credit and Requisition Lists. These APIs support important B2B use case scenarios for headless commerce implementations.

Storefront performance and content management improved

Image Optimization is now available in the Media Gallery. This feature was first introduced with Magento 2.4. When enabled, the storefront will now use a web optimized version of an image rather than the full, high-res version that is stored in the Media Gallery. The storefront will generate a smaller file of the image without altering the original. This ensures that the shopfront renders quickly for shoppers.

The Media Gallery now supports an Access Control List in Admin. Merchants can create user permissions to access the Media Gallery and manage actions. This enhancement allows digital agencies and designers to access the Magento instance without having to expose their data.

Page Builder allows you to view previews of content on mobile and desktop. There are improvements that will reduce the effort required to migrate content to Page Builder. Customizing Page Builder CSS will also reduce the developer’s effort.

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PWA Studio offers a faster time to market and lower ownership costs.

PWA Studio continues its efforts to speed up the time to market and lower total cost of ownership in Progressive Web Application development. PWA Studio now supports multi-currency and language support for merchants, making it easier and faster to launch international websites as well-performing PWAs.

The latest PWA Studio updates include new Venia components that cover “My Account”, which will accelerate launches. There are also extensibility enhancements and performance enhancements that greatly improve the developer and shopper experiences. All the latest updates can be found in the PWA Studio Release Notes.

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With In-Product Guidance, you can achieve a faster time to value

Magento Commerce 2.4.2 introduces In Product Guidance. In-product Guidance provides proactive, personalized and scalable in-product experiences that help users connect with key product features and value pathways. These experiences increase time to value and enable customers to become more self-served power users faster. In-product experiences, for example, can be used to increase awareness, teach users how to use high-value features that are under-used, and help new customers get on-board quickly.

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Magento Commerce merchants that are running on 2.4.2 or higher can only access in-product guidance. Users must opt-in to Admin Usage tracking. This option may be enabled by many customers. Customers can disable this option or change it in the Admin UI under Stores> Configuration> Advanced > Admin .

Performance and quality of platform

Magento Commerce 2.4.2 features numerous enhancements to platform performance and quality that support both merchants and developers. Highlights:

  • VBE enhancements include: Braintree now offers Buy Now Pay Later functionality; dotdigital delivers transactional text messages; Vertex supports commodity codes to ship in and out from global regions.
  • Multi-store implementations and large catalogs can benefit from greater scalability thanks to better API performance and quicker admin response times.
  • Cloud supports remote storage solutions. AWS S3 support is available out of the box. This will allow for infrastructure optimization and cost savings.
  • More than 280+ issues of functional quality were solved, including all known problems from 2.4.1.

Additional Q1 announcements and updates

Upgrade Compatibility Tool

The Upgrade Compatibility Tool is now in Alpha. It allows you to compare your Magento Commerce 2.x version against a newer release and analyze the compatibility with installed custom modules. This tool can be used between any Magento Commerce 2.x version and will produce a report detailing issues and warnings regarding compatibility of custom codes, along with an estimate of the complexity of the upgrade process.

Alpha releases are limited in scope. We will expand our coverage as we learn from customers. To learn more and get started, visit our blog Introducing Upgrade Compatibility Tool.


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The Way to Keep Customers Coming Back: Lessons in Community Building

Great companies make sales, but amazing businesses work out how to keep customers returning.

Since the pandemic began, many companies have had to adapt to the electronic”new normal,” including new competitors, smaller staff, reduced hours, evolving customer needs and expectations, and new fiscal restraints on both companies and consumers.

Pir Fahad Momin is an electronic advertising expert with an advertising agency that also runs an internet bakery for a side job. When COVID-19 struck, he detected earnings falling, especially after he ceased offering discounts.

“The only people I saw were placing orders were those that had been my clients before,” Momin said.


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Because of this, he began investing more in his present customers so that they would keep coming back, and Momin is not the only small business owner that has been compiling customer retention.

According to a recent poll, 46 percent of small-business owners believe customer retention among their top short-term objectives, and 39% believe it among their top long-term objectives, too.

Perhaps you have customer retention and loyalty on the mind.

Maintaining clients usually boils down to not just offering excellent services and products but also offering an unmatched customer experience. To do so, shift away from selling to assisting and place a greater emphasis on client success (full research accessible to Gartner clients).

3 ways companies are building community through their content approach

1 way companies do this is through content advertising. By offering their clients useful content, they provide value and establish brand trust (full research accessible to Gartner clients). Content, however, might not be sufficient as some companies turn to community building as an extension of the content strategy.

“People come for articles but remain for community,” said Hannah Reynolds from Flipped Lifestyle.

Here’s what other companies did to provide valuable content to their customers, build brand trust, and create a community around their brand, paired with suggestions that will help you do the same.

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1. Tailor your content to the here and now

Valuable content is relatable; folks want to read content that addresses their current challenges. When the pandemic struck, disrupting businesses across industries and our everyday lives, content plans had to change, too.

Home Grounds is a site written by baristas and an internet community for coffee lovers. Since the pandemic, it has shifted its content to reflect the budding readers are confronting: More folks are at home having to brew their cups of joe.

Founder and CEO Alex Azoury chose to alter the website’s content approach to address the evolving demands of his readers and concentrate on building a community around its publication that currently has 30,000 subscribers.

Azoury says they’ve been careful to use a positive tone around staying in the home and”enjoying the ritual of making coffee.” Their newsletters include information about the best way best to make espresso with no espresso machine, fresh takes on java tendencies, and how to select and roast coffee beans.

“It appears mild, possibly even insignificant, but I believe the grounding ritual of preparing a cup of coffee for yourself and others is an act of kindness and care, which all of us need at this time,” Azoury stated.

Like Home Grounds, you can alter your articles to address your clients’ immediate needs. 1 way to watch your tone and the way in which your clients are receiving your articles? Social listening.

How applications can help: Social networking monitoring software can help with social listening strategies, monitoring the web for trending challenges and topics that could inform your next piece of content.

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2. Create a hub of content that is easy to access

It is possible to make customers feel appreciated by providing them content that’s easy to access.

Learn from Anabolic Aliens, a startup which produces home workout videos and has a workout generator app, Exerprise. Manager of articles Michael Kenler stated they saw a spike in competitions in the house workout market at the start of the pandemic.

They had to stand out, so they created a website on their site which functions as a resource hub for existing customers and attracts new clients with free content.

“By posting weekly articles, we’ve been able to participate with our customers like never before,” Kenler stated. “Free content which truly adds value to the client has helped to create a thriving online community of customers who enjoy our services and products.”

Every community needs a base and a homebase–what better place than your own site? When you haven’t blogged or posted content on your website before, you do not need to figure it out by yourself. There is software out there that can help you to get started.

How applications can help: Website optimization software can help you to get the most mileage from your site by ensuring that your content is visible to readers and optimized for the best possible user experience.

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3. Show your customers you care with exclusive content

Exclusive content may strengthen the community between your brand and your present clients, while appealing to the interest of possible customers.

Matthew Dailly, managing director at Tiger Financial, stated they recently hosted a free online seminar for existing customers only. This seminar was intended to help individuals better understand aspects of the financial industry like the stock exchange, interest rates, and how the pandemic might affect the economy.

“It was a terrific turnout, and we could secure some elongated contract talks with a number of our clients, which only shows that sometimes, all you need is to get in contact with the people who help you keep the company running and see what else there is that you could help them with,” Dailly said.

By providing an exclusive convention, Tiger Financial managed to get in touch with its present clients, identify new challenges, and build off the services that they were providing.

Clients want to feel like they matter to your business, not as clients but as individuals. A simple way to strengthen customer relationships is by offering exclusive content to your brand’s community.

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Amazon Retail is Coming to Australia: Is Your Company Ready?

The way to get ready for one of the largest shake-ups in Australian retail in the past few decades.

The news is out: Amazon is set to roll out across Australia over the next few decades. Whilst there isn’t any officially communicated Amazon Australia launching date, different media sources have indicated either the past quarter of 2017 or premature 2018. What exactly does this mean for Aussie retailers?

It is expected that an Amazon market in Australia will have a staggering effect on the form of retail and is surely a threat to a number of sectors of the business. The statement alone in 2017 took around $200 billion off the value of ASX listed Australian merchants. Recent analysis from Credit Suisse predicted that Amazon could have up to 5 percent of market share in several of classes in just five years’ time. The brand currently holds powerful influence within consumer electronics, homewares, clothing, toys and sporting goods in the usa.

In Australia, a Nielsen poll suggested that electronics, books, clothing and shoes are the most likely things to be bought through the Australian Amazon website. Younger demographics are expected to be especially conscious of the brand’s move to Australia and make purchases from the retail giant.

The challenge for local retailers is that Amazon have got their client experience down pat. The focus is on quick shipping and very affordable pricing for their tremendous product range — so much so that a client will often try a product in a local shop and go home to purchase it online.

Even if you’re not working in a place that Amazon will play from day one; it’s difficult to tell where they will move over time. And their market presence is going to drive up overall consumer expectations of retail experience criteria.

See also:

So what can Australian retailers do to survive Amazon’s coming?

The first step is to begin acting now! Whilst Amazon’s market entry seems some way off; the business changes needed to maintain a strong position when they arrive will not be implementable overnight. They’ll require careful planning and implementation.

Identify and serve a Special tribe

You will need to be certain you’ve identified a special niche so your offering isn’t seen as a commodity which can be simply obtained from Amazon or others at the lowest price and fastest delivery rate. The home-grown Aussie brand story could help endear your intended audience farther to you and also make them less inclined to open a new tab to Amazon. However you’ll need over the’patriotism’ card to genuinely stick out. If you can demonstrate your passion and mission is just like your clients and you have a better way of helping them fulfil this, then you are going to go beyond a transactional relationship and set a tribe of loyal clients. Offering personalised service and bespoke products can help set you apart in a crowded industry. Likewise, smart promotional offers and loyalty programs driven by individual customer profiles may also offer a means to distinguish your offering and reward loyalty on your tribe. Consider the entire marketing mix and how each component can help deliver unrivalled, inimitable worth to them.

Leverage instore experience

Bricks and mortar retailers may provide an experience that’s difficult for a pure eCommerce play version like Amazon to completely replicate online — and they ought to use it to their benefit. Creative environments that leverage the chance for face-to-face interaction with specialist staff (and other shoppers) and stimulation of each the sixth senses help create a more emotional connection to your brand and build confidence. Empowering your shop staff to have the ability to give such unrivalled service is crucial. Wise systems and processes can let them provide complimentary product recommendations, complete real-time inventory transfers from different shops and build a profile on clients for prospective personalisation — all adding to the perceived value of an in-store trip. Not having inventory of the ideal products will become inexcusable so data-driven stock optimization will become business critical. And if you offer home delivery from in-store purchases, shoppers will expect them to fulfill Amazon-level fulfilment and delivery criteria.

For multi-store operators another variable will also be crucial — consistency of expertise. Whichever store your client sets foot in, they should feel like it’s the house of your tribe.

Match the advantage online

Amazon’s entry will set the default standard for eCommerce convenience expectations — each merchant will have to elevate their game with their internet presence. Your online shopping experience, logistics and fulfilment will all have to be up to speed. Clients will only put up with all these flaws or late parcels before turning into a retail powerhouse which they understand is efficient and cost effective. Click to collect (in your shop ) could become a potential differentiator if you can follow this up with a great in-store experience.


Bringing it all together — seamless omni-channel encounter

If your in-store and internet experience are disconnected then expect to find clients take their business elsewhere. Many retailers are still working both of these sales channels with different systems and processes making them sell products which are really out-of-stock and requiring plenty of manual effort to keep everything in sync. Not acceptable in age of Amazon in Australia.

Do you have your 7S’s right?

There’s a tried and trusted frame that helps to look at how well an organisation is configured to take care of changes in its environment known as the McKinsey 7S framework. Looking at all these components and how they can help you best service your tribe could be a very valuable exercise in preparation for the transformational change Amazon is very likely to have on the business.

POS Systems — one component, but a critical one

1 element of the 7S frame is your systems. The ideal POS system can enable you to transform your entire retail supply chain such as in-store operations, coordinated eCommerce, inventory & logistics, promotion & loyalty and total business intelligence.


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