How to Modernize Your Website
2016 is a year when consumers have less patience and shorter attention spans than ever before. Your website must be able to connect with your audience and not put obstacles in their path. This will result in a decrease in traffic and an increase in engagement. Now is the perfect time to prepare your website for success in the coming months, especially with the holiday season upon us.
Low engagement is a problem that must be addressed. The solution is simple: make it a better experience. No matter who you are, customers will return to do business with your company if they have a positive experience.
While branding and design are important, creating a pleasant user experience is more important. Speed and personalization are two of the most important aspects of a website. Site speed and website personalization may be two distinct things but if they are combined on your site, engagement can skyrocket.
Website Speed Speed is to a site what cement is to concrete. Speed is what holds everything together. Cement is what binds it all, but speed is what every website needs to be able to perform its tasks.
Google ranks speed as a ranking factor. However, there are many other reasons to focus your efforts on speed if you want more engaged communities. Sites that load quickly are what people expect when they browse the internet. It’s important that your website loads quickly so they can read any blog posts, sales pages, or other content on the site. If your site doesn’t load quickly enough, visitors may abandon your site and go elsewhere. Visitors won’t be able to view the content of your website if it doesn’t load quickly.
The number of images on your site or the size of their image files is a key factor to remember. The larger the files are, the slower they will load. Your web hosting company should set up an appointment for you to discuss site speed and possible improvements. You should make sure you take the necessary steps to speed up the site.
Personalization gives websites that extra human touch. It is a powerful tool that can bring about amazing results for websites. Personalization refers to taking into consideration the time of day, whereabouts of visitors, how they arrived at your site and which products they are currently browsing to provide personalized messages and suggestions. Amazon’s product recommendations are a great example. Amazon uses previous purchases to suggest products and your shopping cart to recommend add-on products. You can add an automated thank you to your website for each purchase. Additionally, you might consider adding a popup asking for email addresses or offering a coupon or discount.
People will be more inclined to return to your site if you tailor your message to their needs.
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11 Step-by-Step Ideas to Increase Website Engagement
Website success is determined by user engagement. While it is possible to tweak a website in search engines to get more traffic, conversions depend on the user’s ability. They will be more likely to order from your website if they find the content, design and helpful options appealing.
These ideas will prove to be a great way to attract customers, not just visitors.
1. Create Sweet Bits of Content
When it comes to attracting users, content is still the king. Keep your content engaging and short. Brevity will deliver maximum value.
Each website has its own structure to display content. The top and left sides of a page are more important to consumers’ eyes, while the bottom right has more fallout. To maximize readability, arrange the page in such a way that text is located in the hotspots. Or make sure the most important parts of your content are within these key areas. You can create a product description pattern that uses short, punchy sentences and falls in the areas where shoppers naturally view it.
Potential customers search for information that is already on your website. Some questions are unavoidable. Customers may need information immediately, even if they don’t want to wait for a call or email. Live chat can be a great way to keep customers happy and engaged with your company, rather than losing sales. Live chat can be faster and more convenient than waiting for lengthy or inexact email responses. Small businesses can use a variety of low-cost chat software packages that are designed for them.
3. Simple Calls to Action
If you don’t ask, your customers won’t be able to do what you want. Do not be afraid to put a call-to-action, regardless of whether you are asking for a subscription, a promotion or creating an account to receive free shipping. Make the call to actions prominent and clear, as in the Evernote example. Your call to action will increase customer engagement if they are getting value from your request.
4. Mobile responsiveness
Statistica reports that more than half of internet users browse with their mobile devices. Your ecommerce website should be able to stretch and squeeze on different screen sizes, including tablets, mobile phones, and cell phones. It is time to switch to a mobile-friendly design if you haven’t done so. Mobile responsive websites will help customers stay engaged and make it easier to find you.
Visitors can leave comments, ratings and reviews on your site. This helps to build trust and allows customers to make purchase decisions without leaving your site. Most shoppers research before buying. A sale might be lost if they have to leave your website to check reviews or other information. Your sales and engagement can be enhanced if they find all the information they need on your site.
6. Soft popups are a good option
Popups that are not conventionally designed to be displayed on the screen are often criticized by users because they can be annoying or distracting. Soft popups, on the other hand, are designed to be displayed after a visitor completes a specified action or stays for a set time period. This indicates that they have been engaged and interested in your products. To display offers, scroll popups can also be integrated after a visitor scrolls down a web page to a specified percentage. These popups are engaging, provided they provide value to the reader. These notifications don’t seem as annoying because they show some personalization and attention to customers who are already engaged.
7. Easy Navigation
It’s all about ease of use. A search function allows customers to quickly find items without having to scroll through many categories. Customers who want to browse and aren’t certain what they want can scroll. For those who know what they want, however, it’s important that they can find it easily. To make it easy to search, classify items in as many different categories and tags as you can.
Loyal customers want to be informed about new arrivals, discounts, and offers at your store. Customers and visitors to your website can provide their email addresses so that you can send them regular updates and newsletters. This will increase customer engagement.
9. 9.Install social plugins
Shoppers might want to share discounts or product recommendations with their friends, and ask for feedback from them on social media. Install social plugins on your website to make it easier for customers and other users to connect with your brand. AddThis makes your content easily shareable on more social networks.
10. Display Related Products
To display new products, use a slideshow on the left or right of your website’s homepage. This will increase the likelihood that visitors see something they like, which can lead to more engagement and sales. Customers can click on the product to see related products.
Promotions, discounts, and giveaways offer buyers incentives by inducing a sense value and urgency. Online shoppers are more likely to delay purchasing if they don’t feel the item is worth it. Promos and sales will encourage customers to purchase, especially if they can be communicated via social media and newsletters.
Website performance is not measured by how many people it receives, but rather by its conversion rate. While visitors are important, they are only as valuable as their engagement with your store and the purchases they make.