It’s a great way to make some extra cash as a blogger by starting a beauty blog. You can also share your passion for beauty and make money. The demand for beauty content has never been higher, so now is the perfect time to start a blog. In just six steps, you can start a blog.
1. Choose Your Beauty Blog Niche
It’s important to think about the content that you will produce before you start a blog as a beauty blogger. Some bloggers are focused on one niche, such as skincare, while others will cover all aspects of beauty, including nail art and makeup techniques. Some bloggers create a blog that covers fashion and beauty.
When choosing your niche for blogging, it is important to think about what kind of content you will create and who your ideal audience is. You could create a blog focusing on beauty for millennials, or a blog that is exclusively targeted at baby boomers.
How to stand out as a beauty blogger
YouTube has more beauty-related content than 169 million views per year. The majority of this content is generated by beauty bloggers and influencers and not beauty brands. Beauty bloggers are competing for attention, and there is a lot of interest in the topic. You need to stand out in a highly competitive blogging niche if you want to start a profitable beauty blog.
The 15 Minute Beauty blog sets itself apart from other blogs by focusing on quick and easy beauty tips. (Source: 15minutebeauty.com)
It’s difficult to be known as an expert in all things. Therefore, it is wise to pick a specific focus for your blog. Experts in specific areas are what make the most successful beauty bloggers.
These are just a few examples of niches for beauty blogging:
- Makeup tips and tricks for special occasions such as holidays, reunions, weddings, etc.
- Nail art
- The secrets of professional makeup artists
- Beauty products that are organic and cruelty-free
- For those suffering from specific conditions, such as acne and eczema, we have skincare advice.
- Hair care and styles for ethnic hair
- Cosmetic products for women aged 40+
- Celebrity-inspired beauty trends
- Beauty bargains
- Beauty tips for busy people
- Natural beauty techniques and minimalism
The Green Product Junky blog focuses exclusively on non-toxic, organic makeup and skincare products.
Once you have a clear idea of what you want to blog about and who your ideal audience is, you can move on to the next step: naming you blog.
Name your blog is an important component of your brand. Your blog name is your first impression to the world.
There aren’t any hard rules for naming your blog. However, there are some tips you can follow. These are:
- Your blog name should be between six and 18 characters.
- Simpler names are more memorable.
- You can include a single topic in your title if you are focusing on one topic related to beauty. If your blog is all about makeup, you can add the word “makeup” to your blog’s title. This will allow new visitors to easily find out what your blog is all about.
Many beauty blogs include the word “beauty”, which is not surprising. These are real examples of beauty blogs names that might inspire you to think about names for your blog.
- It’s the beauty of it
- Sali Hughes Beauty
- The Good Glow
- Glossy Polish
- Sifa’s Corner
- Beauty Conspirator
- Get hooked on beauty
- The Beauty Look Book
- Pammy Blogs Beauty
- Barely There Beauty
- Beauty is for you
- Beauty & Makeup Blog
- Barbie’s Beauty Bits
- Cult of Pretty
- Nikki Tutorials
- Vegan Beauty Review
- Organic Beauty Blogger
- Makeupholic World
Is it a good idea to use your name in the blog’s name?
Many beauty bloggers love to include their names in their blog titles. Your first and last names can be useful to establish a connection with your audience, as well as increase your online visibility as a beauty influencer.
Many beauty bloggers, such as Wendy Rowe and Lisa Eldridge, blog under their full names. You could launch your blog as a well-known hairstylist or makeup artist. To build your professional image as a beauty influencer, you can prominently display your full name on your blog posts.
The Huda Beauty Blog is named after its founder, makeup artist Huda Kattan. (Source: hudabeauty.com)
Acquire Your Domain
Before you commit to a blog title, make sure that the domain is available. This can be done quickly and easily with the Bluehost domain availability tester below.
Many hosting companies and top platforms offer a free domain. If you aren’t ready to begin blogging yet, but still want to be sure that you have the right to own your domain name, you can purchase it now and choose a hosting provider later. A domain usually costs less than $20 per year.
3. Choose a Blogging Platform
The best blogging platforms allow you to be flexible and easy-to-use, as well as making it easy to monetize your site. One of the two options for beauty blogs is Squarespace or WordPress.
A self-hosted WordPress blog with Bluehost is my top recommendation. WordPress is the most popular blogging platform, but it comes with some learning curves. For some beauty bloggers–particularly those who have minimal technical expertise–I recommend using Squarespace as an alternative to WordPress.
Squarespace and WordPress make it simple to add ecommerce functionality on your blog, so that you can fully monetize the online presence.
How to set up a beauty blog on WordPress
Each platform offers a different setup process. It takes just five steps to create a WordPress blog These are:
- Choose your hosting provider.
- Install the WordPress free software on your computer.
- Select a WordPress theme.
- Install WordPress plugins
Choose your Hosting Provider
Self-hosted WordPress sites offer great flexibility for blog design and monetization. Your website will need reliable and secure hosting. Bluehost offers expert support 24/7 via chat, phone, and email. Bluehost can help you launch your beauty blog for as low as $2.95 per monthly
Install WordPress on Your Computer
Installing WordPress is easy. Visit WordPress.org to download the program free of charge. Bluehost is one of the hosting companies that will install WordPress as part their service.
Visit WordPress.org to download WordPress for free. (Source: wordpress.org)
Select a WordPress theme
The theme of a blog is a design guide and layout for the site. WordPress is a great blogging platform because you can access thousands of themes. Some themes are free, while others cost between $29 and $179 per annum. Premium themes are more elegant, but beginning beauty bloggers often start with a free theme. You can always modify themes later.
There are many WordPress theme providers. You can choose from Envato Elements or Elegant Designs to find the right theme for you beauty blog. These themes are tailored to beauty blogs by each provider.
Example of a WordPress theme for a beauty blog (Source: elements.envato.com)
Add WordPress plugins
WordPress is my favorite blogging platform because of the number of plugins that are available. A WordPress plug is pre-built code that you can add to your website. A social share plugin allows your blog visitors to share your content on different social media channels. An ecommerce plugin, for example, helps you sell products through your blog.
There are many WordPress plugins that can be used to enhance your blog, just like themes. These are some of the most well-known:
- WooCommerce Adds ecommerce functionality for your website so that you can add a shop on your blog
- AkismetBlocks spam comment
- Ellementor: A drag-and-drop tool to modify the layout of a blog page (this plugin is my favorite!)
- WP RocketShortens website loading time which creates a better user experience for your blog audience
- Social Warfare Makes it easy for site visitors share your posts via social media
- Insert Footers and Headers:Lets add code (such Facebook Ad tracking code or blog analytics code), to your site’s header section and footer without having to know how code works
- Yoast Search Engine Optimization:Guides through search engine optimization basics so that your blog is more visible on search engines
To add a plugin to your WordPress blog, navigate to the Plugins option on your WP dashboard and select “Add New.” (Source: wordpress.org)
Squarespace: The Best WordPress Alternative
Squarespace is a great option for creating your beauty blog if WordPress seems overwhelming. Squarespace is an all in one blogging platform. This means that you can set up your website within Squarespace. To add additional functionality to Squarespace, you can use plugins from Elfsight or SquareStudio.
Squarespace bloggers rave about the platform’s intuitive dashboard in user reviews. Squarespace’s beautiful and contemporary design templates are also highly praised by users. However, there are some customization restrictions.
A Squarespace blog is more expensive than a WordPress one. Squarespace provides a 14-day trial, and then you will pay $12 to $40 per monthly. You should start with the $26 monthly Basic Commerce plan if you intend to sell products through your beauty blog. Once you have more customers, you can upgrade to the $40 per-month Advanced Commerce plan.
It is easy to set up a Squarespace website. Simply create an account and select a plan. Then, choose a Squarespace template. Next, customize the template with your logo and branding elements. After that, you are ready to begin blogging.
Makeup artist Katie Jane Hughes’ beauty blog is built on the Squarespace platform. (Source: katiejanehughes.com)
4. Start Blogging
After you have chosen a platform, and created your blog, it’s time to get started blogging. It is important to create high-quality content that will be unique and stand out from the rest for your beauty blog. To attract and build a large, engaged audience, a strong blog content strategy will be key.
Decide what you want to blog about
Your chosen beauty niche will determine the topics you cover on your blog. These are some examples of the most common blog posts that beauty bloggers add to their websites:
- New product reviews
- Listicles of the best products
- Tutorials for nail, make-up and hair
- Skincare regimens
- Tips and Tricks
- Best budget finds
- Special occasions: Beauty tips
- Comparisons of beauty products “this vs. that”
- Solutions for problematic skin, hair or other areas
- How to achieve celebrity looks with less effort
- Interviews with experts
- Seasonal trends
Lists of “best” products for specific situations or seasons are popular on beauty blogs. (Source: wendyrowe.com)
It is your goal to discover what your ideal readers are looking for and to provide them with that information in engaging forms. Beauty bloggers who are successful use a mixture of text, beautiful images, and helpful videos to add variety to their posts.
Tip For more content ideas, check out our post Top24 Beauty Blog Ideas and Tips
Make a blog editorial plan
You must create a content plan to make money from your beauty blog. A blog editorial calendar is a great way to organize your thoughts, set deadlines, and set goals for your blog content.
Example of a beauty blog editorial plan created with Trello (Source: trello.com)
You want your posts to be both beautiful and helpful.
You’ll be amazed at the beauty blogs in your niche. If you don’t have a beautiful site, you won’t be noticed as a beauty blogger.
You’ll need to choose a blog theme or template that is attractive. But, it’s not enough. You should also use amazing images in your posts. And you should use lots. Beauty blogs are more likely to have far more images than other blogs. Your audience will also be searching for tutorials and how-to content. These can be best done via video.
Freelance services can help you create images and videos, as well as assist with branding. You will find many highly skilled and affordable freelancers at Fiverr.
Tutorial videos are extremely popular on beauty blogs.
5. Use Effective Monetization Techniques
You must treat your beauty blog as a business if you want to make it a successful one. This means that you must think about how you plan to make money. There are many ways to monetize your blog. Multi-monetization is a key strategy of the most successful bloggers.
Tip How To Create a Blog Plan – which includes a free template for a business plan – to learn how to manage your blog like you own a business.
Best Affiliate Marketing Programs For Beauty Bloggers
You’ll be discussing many beauty products as a beauty blogger. You’ll provide links to the places where your readers can buy those products as a convenience. To earn a commission for every purchase made by a reader of your blog through one of your affiliate links, you can join networks and programs.
The following are the top affiliate programs for beauty bloggers:
- Amazon Associates
- BH Cosmetics
- Madison Reed
- Ulta Beauty
- Integrity Botanicals
To gain access to more beauty-related businesses and brands, you can join affiliate networks such as ShareASale, CJ Associates, or Rakuten Marketing. It’s worth searching Google for affiliate programs if you are interested in a particular brand or use it regularly.
Affiliate marketing can bring you a lot of money depending on which programs you are enrolled in. You can expect to make anywhere from 1% up to 25% on the product’s total price.
Limit your product recommendations to those products that you have used and loved. Do not compromise your integrity for a commission. You’ll lose customers if you suggest substandard beauty products.
The Meg O. On the Go beauty blog monetizes through affiliate marketing. (Source: megoonthego.com)
Make Sponsored Posts
Brands can also be negotiated with directly by you. Create a blogger rate card listing your sponsored post rates and details about the brands that will be receiving them.
Earnings from sponsored posts depend on many factors such as your site traffic, social reach and quality. From $50 to thousands of dollars per post, you can make as little as $50. Influencers with millions can earn five- to six-figures per posting, but this is an exception and not the rule.
Linqia is a popular influencer network for beauty bloggers who want to monetize their blogs. (Source: linqia.com)
You can sell beauty products on your blog
Many beauty blogs have online shops that allow site visitors to make purchases right from the blog. Either you can sell third-party products, or you can create your own private-label products.
Tip How To Sell Private Label Cosmetics for more information about how to create your own cosmetics line.
Join the Top Ad Network
Beauty bloggers also make money through advertising. There are two options: you can negotiate terms and rates directly with businesses and brands, or you can join an top advertisement network which will take care of all details. Google AdSense, SheMedia and Mediavine are the most popular advertising networks for beauty bloggers. AdThrive will be a highly-paying network that you should check out once your blog has more than 100,000 page views per month.
Advertising earnings will depend on the quality and quantity of your blog traffic. While most bloggers make only a few dollars per month from ads, the number of page views that a blog receives each month can increase to the six- or seven-figure mark.
Top Tips for Beauty Bloggers:
Now you have all the information you need to launch your beauty blog. To help make your blog more successful, I have a few additional tips for you.
Pay close attention to your competition
You are likely already following many beauty bloggers and influencers if you are passionate about beauty. You need to expand your competitive monitoring if you are a blogger looking to start a business.
Pay attention to what other bloggers are blogging about, how their fans are sharing and commenting, and how their competitors are monetizing their blogs. Take what they do well and what they don’t and create ways to make your blog stand out from the rest.
Master Basic Search Engine Optimization (SEO) Techniques
You need to understand the basics of SEO if you want people searching for you on Google. These are the basics of SEO:
- Keyword research is a key factor in the development of posts
- Get other influencers linking to your blog (these are known as backlinks).
- High-quality posts that demonstrate authority, trustworthiness, and expertise (EAT)
Actively promote and market your blog
You must market and promote your blog effectively, last but not least. A strong social media presence is a key marketing strategy for beauty bloggers.
Most successful beauty influencers have profiles on Instagram, YouTube and Pinterest. It can take a lot of time to create posts for all these social media channels. To help you keep your social media presence active, you might consider hiring a virtual assistant from Fiverr if you have the budget.
If you have a limited budget and are short on time, I suggest focusing on Instagram and YouTube. There is a lot of demand for beauty content. You can always add more social channels to your marketing mix over time.
The Sara Beauty Corner blog has 10.6 million subscribers on its YouTube channel. (Source: youtube.com)
If you follow these five steps, it’s easy for you to start your own beauty blog. Affiliate marketing, sponsored posts and advertising are the best ways to make money blogging about beauty.
Although there is increasing demand for online beauty content, you need to create exceptional content that stands out from the crowd of beauty bloggers. Don’t forget to share your blog on social media, particularly Instagram and YouTube.