What number of free autoresponders did you try? How many did you actually use? How many emails were you able to get through by using them? How can you tell? What percentage of people opened your follow-up message?
I am pointing out that if you don’t know the answers to these questions, you are probably not running a successful followup campaign. These are important elements that you should consider when choosing an autoresponder.
To ensure that you get the best autoresponder, here are some good tips. Your autoresponder should be compared to top marketers. They are likely using the best. This step is essential!
You might also make observations about spam filters. You may have received an e-mail with something similar to this: “FREE” This is a great way to defeat spam filters because they won’t be able read anything free. It can take some time to go through the article and find out which words are “Danger words”. This feature can help you in your marketing efforts. Make sure to find an autoresponder with a spam rating function… this will show you exactly where your “Danger!” words are in your article.
Your statistics are another important aspect of e-mail marketign. Your statistics can help you determine if your subject lines are effective or if your brand is well-known. Knowing your e-mail statistics is a first step towards optimizing your sales potential. It is important to find an autoresponder that can provide detailed analysis and followups.
What should a followup include? That’s a good question. I have found that subscribers should be directed to the full article on the internet. This is a good idea for several reasons. In the followup email, you can make an exciting teaser and ask for your article to be published online. You also have the possibility that many subscribers will read other articles from your archive. While your subscriber may not be interested in a single article, they might find the information they need by looking through previous articles.
Broadcasting! Now that your subscribers have finished their initial follow-up series, what do you do? You will need an autoresponder that allows you broadcast an update or offer to your entire subscriber list. This feature is essential for all subscribers.
Don’t bore your subscribers! Give them a problem to solve and give them a solution. It’s easy…
My marketing blog has my top picks for autoresponders!
A Guide to Advertising in the Media
Media is powerful. The average person will spend an immense amount of time consuming it in some form. They will also spend significant amounts of their lives looking at, listening, or watching ads. You need to be able to harness the power of the media.
Advertise in Magazines and Newspapers.
You can find two types of advertising in magazines and newspapers: display and classified. Display ads are small ads at the back of the publication. Classified ads can be as small as a corner of a page or as large as a double-page spread.
To find out the charges for advertising in a publication, go to its website (the rate cards section) or call the advertising department. Grab your jaw off the ground. Advertising in print media is expensive. It’s not affordable for home-based businesses.
However, there is an exception: trade and niche magazines. You’ll be amazed at how many magazines are available to fill every niche in the market if you’ve ever walked into a newsagent. It is important to choose the magazine that will appeal to your target audience. If you are a wedding photographer, for example, search for magazines called “Your Wedding”, “Bride” or similar. These magazines are far less expensive than advertising in general-audience publications and will get more responses.
There’s a chance that there is a local radio station near you. You might think about buying time once your home business has grown to a reasonable size.
The only type of home business that can really benefit from radio advertising to justify the expense is one that deals with cars. Radio is limited to car entertainment. This means that most people who see your ads will own cars and might be interested in the products or services you offer. You can get lots of responses if you provide something people actually need, even if it’s free.
This could lead to a too large response. Radio is very time sensitive and you will be mobbed again the next day. Radio advertising gives the listener no chance to save your ad or refer to it later. Any ads that involve a telephone number will be utterly ineffective.
Advertisement on Television
This would not be a good idea unless your business is growing rapidly. It would be difficult to produce and air an ad on local cable channels, even for less than $10,000. If there is a market for your product, and you have the money to do it, you can make a lot of money. Home businesses that are unique and useful inventing products with easily-demonstrated benefits tend to be the most successful. A 60-second advertisement, free phone number, and a $19.95 price point are enough to sell almost any product.
Advertisement on Billboards
This one is often overlooked, but it can be extremely effective if done right. Billboard ads can be quite expensive but they are very durable and can be targeted specifically to an area. This will give you the best results if it is placed near enough to your business. It could even say something like “turn left at next junction” or some other similar message. Although phone numbers are useless, you might be able to put a website address there.
Advertisement at the Movies
This is the last one. You might not have noticed that local businesses were advertised before big-budget commercials. This is a great place for advertising inexpensively and in a high-profile manner, especially for takeaway food business owners.