For Enterprise Hotel Brands, Big Content Reaps Big Rewards

For Enterprise Hotel Brands, Big Content Reaps Big Rewards

Marriott has restructured its content strategy. This led industry publications and others to question whether Marriott is now more of a media company rather than a hotel brand. Perhaps the time has come for them to merge.

Not content, but content experiences.

Redefining SaaS as “storytelling-as-a-service,” AdWeek recently highlighted how Marriott and other enterprise hotels are leveraging the voices and experiences of customers from every brand under their umbrellas. The brand tells a unique story by incorporating real customer experiences into content experiences.

Marriott has produced content at every scale of production. Each brand attracts new customers by using authentic customer content as the foundation. Scott Weisenthal (VP of Global Creative and Content Marketing, Marriott) says that the story is centered around the members. That’s really, really crucial. We are all about enriching lives by telling their stories. In essence, our goal is to make our guests and members brand advocates.

Marriott, an enterprise hotel brand, takes ownership of the entire experience and not just the accommodation. This means that consumers can trust hotels to provide everything they need to have a successful holiday.

Marriott’s content strategy consists of four overarching channels: a real-time social media marketing center called M Live, the Marriott Bonvoy Traveler inspiration hub, a content studio producing high-level films and content, and an in-house creative agency for branded content.

Marriott is constantly in search of engaging, fresh content through so many channels. Marriott, along with all brands that it owns, can efficiently fuel their content strategies by tapping into authentic content from travelers around the world every day. Travelers are looking for relevant content. 86% of people and 92 percent in Gen Z say they have become interested in a particular location because of visual social evidence from their peers.

A well-rounded strategy such as Marriott’s ensures that consumers get value from every visual they see. Stock images are not an option. Marriott shares a wide range of content with customers to create lasting impressions.

High-quality creative content such as documentary short films provides viewers with an unforgettable viewing experience. This is a valuable commodity in today’s streaming video age. The Marriott Bonvoy Traveler Inspiration Hub features real, user-generated content that gives potential travelers visual proof of all the possibilities for Marriott stays. M Live, the social command centre, ensures that there is always a social conversation. Marriott can source the best content by monitoring the content being produced in real time. This allows them to find content that their customers have already created.

“We never ask members or anyone to post for us. Ever,” Weisenthal says. This is about their experience, journey, and what they are comfortable with. We will often see them sharing their experiences with their followers by tagging or talking about us. This is a content mechanism, or a content lever, that requires zero media spending. We always consider our engagement rates. Usually, 2% is the benchmark. The engagement rate in this case was 15%.

AI-powered UCG platforms are able to intelligently sort through the mountains of content to find the most relevant pieces. They can then publish these pieces across all channels.

Marriott is able to get more from every touchpoint with the help of this customer-created content.

Personalization of every brand for each customer, for every stay

Experiences are the most important thing for hotel brands. A successful hotel brand doesn’t just sell a comfortable stay; it also sells the amenities, excursions and personal treatment that make each guest’s stay truly memorable.

Consumer expectations are increasing when it comes to travel. According to 87 per cent of consumers prefer travel brands that offer personalized experiences. Because everyone is different, it is important to tailor the content to each customer.

Customers who visit a site directly need to be aware that they can get a stay that suits their needs and preferences. If visitors to the site are part of a loyalty program they should receive tailored messaging that explains what perks they have.

Hilton is paying attention to consumers’ desire for unique experiences. It encourages each of its 17 sub-brands promote direct reservations on its site to its 90+million loyalty members and all prospective travelers looking for a customized, well-rounded trip. Hilton’s Price Match Guarantee Rewards for Direct Bookings can be used to get perks like free WiFi, digital keys, and the option to choose their room. These are three desires that all travelers agree is essential to a pleasant stay.

Personalization is not just about the booking stage. Guests can share their experiences during their staya href=”https://hoteltechnologynews.com/2019/02/who’s-the-hotel-guest?infographic >, not just after they check out their rooms. Particularly younger generations are turning to digital feedback methods. 15% of Millennials would like to text their hotel and 17% of those between 35-54 years old want an email survey from their hotel.

You can provide a channel for guests to communicate their concerns, needs, and thoughts. They can rest assured that they will be heard. It doesn’t matter if it’s a website or a function on the brand’s mobile application. But, you can provide a simple, efficient internal process that caters to your guests (especially loyalty members!) A guest doesn’t feel like they have to leave a negative review on the internet if they don’t have any needs. This allows your brand to respond immediately and remember the guest’s needs for the next stay.

Better processes enable better content

Enterprise hotel brands are always looking for new ways to innovate. Bigger and better content experiences provide the foundation for loyal customers. Debika Sihi is Associate Professor of Economics at Southwestern University. She says that the focus in both the Hilton-Marriott campaigns is on building long-lasting relationships between the brand and the traveler.

These are the relationships that last.

source https://www.nosto.com/blog/hotel-marketing-channels/

23 Great Templates for Taking Your Business Online During COVID-19

23 Great Templates for Taking Your Business Online During COVID-19

While COVID-19 has certainly presented challenges for business owners, it has also opened up creative options. Many businesses are moving online in response to this changing world. Online delivery is becoming more popular as restaurants and fitness studios broadcast classes and online stores sell and promote their products.

Do you want to be a follower? Get started with a professional and sleek website template.

There’s an eCommerce template that will work for any type of business: events, service businesses, restaurants, or stores. It also includes a set of professional tools.

These website templates will help you transition your business smoothly.

  1. Fitness
  2. Health & Wellness
  3. Online Stores
  4. Restaurants
  5. Coaching Consulting & Training
  6. Events
  7. Education

Fitness

Online classes and workouts are a great option for clients who can’t make it to class. You can offer Zoom classes live on your fitness website. Also, you can offer exercise videos subscriptions and take secure online payments. Your clients may be in quarantine. meet their needs and create a blog with tips for indoor fitness. Your clients can communicate with you through your website using Wix Chat and the Wix owner app.

Yoga on Demand

Fitness Coach

Fitness Coach

Online Fitness Video Course

All Fitness Website Templates

Health & Wellness

Your clients’ mental and physical health are paramount in these times. A professional website can help you guide clients through social distancing or staying at home. Allow clients to book appointments online 24/7. You can also accept online payments and send links for video conferences in your confirmation emails. Email marketing campaign to showcase your expertise in health advice

Psychologist

Health Coach

View All Health & Wellness Templates

Online Stores

Sell online and take secure online payments from customers. Marketing tools such as abandoned cart emails or a Facebook advertising campaign can help you increase your sales. COVID-19 may be affecting your inventory. You can source new products with dropshipping or print on demand. Your website allows you to ship your orders and generate shipping labels. You can also offer curbside pickup at your storefront.

Plant Boutique

T-Shirt Store

Fresh Produce Farm

Online Bookstore

Browse All Online Store Templates

Restaurants & Food

Online ordering is possible with beautiful menus and a complete restaurant system. Wixchat allows you to collect special requests, food preferences, and make dish recommendations. Orders can be accepted on the phone or on your website, so you can manage all orders from one place. You can create delivery zones to set up unique minimum order quantities or fees depending on where you are located. Customers are able to pay online, and even tip online.

Restaurant Site

Vegetarian Restaurant

Burger Corner

Discover All Restaurants & Food Recipes

Coaching Consulting & Training

Book calls with clients or stream live webinars from your website. Your website can be used to promote your services, and gain new clients. Allow visitors to book introduction calls and feature real customer testimonials. A blog can be used to showcase your expertise and provide advice on COVID-19.

Virtual Assistant

Finance Consulting

Success Coach

View All Coaching & Consulting Templates

Events

Your guests may not be able to attend your events. Your website can host lectures, concerts and meetups. Invite your fans to listen online to your music or to attend drive-ins. To track and manage attendance, collect detailed RSVPs. You can stream live from your virtual event by connecting to Zoom, Facebook, or YouTube Live. Keep your community involved by creating a Members Area or a Wix Forum discussion board.

Webinar Landing Page

Meetup Event

Drive in Movie Theater

Rap Artist

Explore all Events Website Template

Education

Live-streamed lectures allow you to keep in touch with students and clients. Create a video library that includes courses and classes. Visitors can choose to sign up or log in. Keep all student resources, including registration forms, online if you manage a school. Display testimonials from tutors and allow parents to schedule sessions whenever.

Online Education Lectures

Private Tutor

Online Courses

https://www.wix.com/blog/ecommerce/2020/04/templates-to-take-your-business-online-during-covid-19

What to look for when you extend Magento with custom code or an extension

The Magento platform’s flexibility and scalability are its strengths. You have two options for customizing the Magento platform: you can use community-developed extensions available on the Magento Marketplace or build your own modules. While the Magento Marketplace makes it easy to add new themes and features, a custom module approach may be necessary in order to realize a specific vision. To save time and money, many merchants opt for a hybrid approach. They customise pre-built extensions to help them make informed decisions when expanding their store’s capabilities beyond the box.

MAGENTO INSTALLATION

When adding an extension or custom feature to Magento, there are many things to consider. Maintenance and development efforts can reduce the upfront cost. These problems can be avoided or minimized by selecting the right module and following Magento best practices.

FINDING THE RIGHT MODULE

Finding an extension that fits your business needs exactly can be difficult and may introduce labour cost for discovery/exploration/analysis of modules in the ecosystem. Although the Magento Marketplace is the best place to search for extensions, it’s possible to make concessions to ensure that you get as many modules as possible to meet your goals. To achieve the desired result, you may need to customize it further after you have chosen a module. Magento 2 allows you to customize the platform in many ways.

CUSTOMIZATION

Is the extension you are considering doing everything you expected? This might be true for today but business requirements may change and the extension may need to be modified to meet new requirements. It may be a good idea to create a custom module. Magento 2 can be improved in many ways, most notably:

plugins This feature, also known as interceptors allows you to intercept most public functions, alter arguments, output or override internal logic.

Observers– This can be used to trigger specific code in response to an event. You can create your own events, in addition to many already built-in events.

Dependency injection – Allows overriding and extending classes – and many more.

These and other techniques allow you to directly control third-party and core platform behaviours in order to achieve desired results.

PLATFORM VERSION MODIFICATIONS

It is impossible to predict how long a provider of module support will be available or whether a module’s relevance will change as your integrations evolve. This is the reality of software updates. It is recommended that customizations be tested in an environment before they are implemented. This will ensure that there are no code conflicts and that the functionality or performance of the upgrade does not suffer. When deciding to integrate with a module provider, it is important to evaluate their longevity and ability to provide support over the long-term. Verified providers can be found on the Magento Marketplace.

QUALITY ASSURANCE AND TESTING

It is not enough to add the extension and call it a day. Are you aware of all possible scenarios? Magento 2 module installation is very simple. However, testing can be costly. It’s well worth it. Knowing the details of how a module works in edge conditions and with different configurations will help you debug any potential problems down the road.

SUPPORT

Once you have uploaded your extension, the vendor might release a newer version that includes bug fixes or additional features. You may choose to upgrade depending on your requirements. It is easy to upgrade to a newer version of a Magento module using the Magento Marketplace. To see the Module Update Guide, click here.

Magento extensions are an integral part of any implementation. Magento has many extensions that can be used to enhance your experience. You will have the best control over your customers’ shopping experience by being able to modify their behavior or create your own module.

source https://business.adobe.com/blog/basics/what-look-when-extending-magento-custom-code-or-extension

What Instagram’s new Product Tag Feature Means For Your Brand

You’re probably an Instagram brand and you are familiar with the thrill of being tagged in a photo. The @ symbol, whether it’s a long-standing partner in influencer marketing or a new fan of your brand, represents your social Media Marketing Strategy taking shape and new eyes engaging with your work.

This simple tag will soon get an upgrade. Tags can link directly to product pages embedded into the shopping tab. This feature was only available to Creator and Business accounts, but it will soon be available to all US customers.

This change will allow more fans to express their love for certain products and drive sales. This is a huge deal for brands who want to promote their products. It also allows fans to connect with the most beloved items.

It was no surprise that Instagram selected Kulfi beauty to be the focus of the announcement. This is because beauty brands depend on Instagram to showcase everything, from packaging to swatches to full-face looks to packaging. Ask Leslie Valdivia co-founder of Vive Cosmetics.

She says, “Our community reviews and feedback are what really drives sales. So their posts and recommendations can go a long ways.” “It will be easier for other people to find the products that their family and friends recommend online by being able to tag products.

Everyone is now an influencer

Instagram could not say when this feature would be available in other markets. But, having US users be able to link products to Instagram could still have an impact on brands, particularly in the way they interact with influencers.

“From an influencer standpoint, working directly with brands, it’s really exciting being able to link directly to a product within the app–it means that the call to action will be that much clearer,” Ashley Buchanan (Senior Director of Product, influencer marketing agency , Obviously).

Vive Cosmetics’ Que Matte Lipstick in Amor Eterno could be posted by a fan or influencer. To purchase the product, anyone who views the post needs to click on the tag.

This post is on InstagramThis post was shared by Vive cosmetics(r), (@vivecosmetics).

Influencers can be a powerful marketing tool as they are able to showcase products in real-world contexts, such as clothing being worn or a beauty product being used. Customers can link directly to the product to find and purchase those products much quicker. Ashley believes it’s a win-win for influencers too because it keeps their fans on the platform and not sending them away to the app to search for the product.

Ashley adds that the move will allow more people to act as micro-influencers or influencers and direct their networks towards products.

These tags allow influencers to be linked to not only the brand but also a product that is relevant to their niche. An influencer might be a rosewater face mist ambassador, rather than being a social media ambassador for an organic skin-care brand.

Ashley states, “Being open to the idea that “everyone can influence” just means endless opportunity.”

A game changer for affiliate marketing

Another exciting possibility is that Instagram is simultaneously testing an affiliate program that uses product linking. Participants could be eligible for a kickback when customers shop using their product tags once this program is more widely available. This is a huge win for affiliate marketing, and an incentive for influencers working with brands.

This feature on Instagram will allow customers to earn rewards for sharing their love of brands and products.

“I believe that’s huge. Ashley says that being able to monetize linking products doesn’t mean you have to be part of any formalized program in order to make money. It also means that influencers are able to recommend products they like and go out of their way finding brands that appeal to them.

Leslie is also interested in affiliate opportunities, since Vive Cosmetics has an affiliate program.

Leslie states that she believes this feature will enable more customers to earn rewards for sharing brands and products they love with Instagram.

Product tagging can be a great tool!

All this is happening at a great moment, considering recent news that regular #hashtags have no impact on reach. Product tagging may have the same impact as hashtags.

Your followers may not be aware of these changes. It’s worth reaching out if you work with influencers who don’t have Creator accounts. If they do not, it might be worth encouraging product tagging or to adjust future contracts accordingly. Make sure you let your followers know that they have an easy way to support the products that they love.

source https://www.shopify.com/blog/instagram-product-tagging

Extension Subscriptions in the Application Marketplace for Adobe Commerce & Mage Open Source

source: https://business.adobe.com/blog/basics/extension-subscriptions-application-marketplace-adobe-commerce-magento-open

Adobe is committed to empowering the developer ecosystem to create superior experiences and services for all customers. We are pleased to announce support for extensions subscription models, starting November 30, 2021. This will allow us to further serve developers and customers of Adobe Commerce and Magento OpenSource. Developers can provide ongoing support and investments in established products to give merchants greater security and lower maintenance costs.

Multiple extension vendors have moved to the subscription model as the market for ecommerce software continues to embrace a subscription licensing structure. Numerous prominent software marketplaces and ecosystems only operate under the subscription model. Numerous Magento extension builders, including Amasty and Mageplaza, Aheadworks and Mirasvit have announced that they will be switching to an annual subscription model. Most extension vendors will soon announce or implement similar changes based on community feedback.

Adobe Commerce Marketplace subscription licenses do not limit the use of code already downloaded and installed on merchants’ computers. An active subscription is required in order to receive upgrades, support, or any other services or features that the vendor may provide as part of the license. Merchants have the option to cancel their subscription at any moment.

Subscription license extensions will include basic support in the subscription price. The Marketplace does not support multiple subscription tiers nor subscription add-ons at the time of release. However, we plan to expand this and other features in future releases.

Existing SKUs cannot be converted to subscription license. Merchants will not automatically be subscribed to products that move to the subscription licence. Vendors may opt to remove some of their Marketplace SKUs and create new products under the subscription license. This will allow merchants to consent to the purchase of the subscription. Extensions under the subscription license must comply with the same Marketplace requirements and EQP requirements.

Marketplace and Commerce Developer Portal will enable vendors to allow a 180-day grace period for sellers who have previously purchased extensions. The new SKU will be connected to the Store and the extension removed from it. Merchants that have the extended extension will be informed that they have a 180-day grace when signing up for the new product.

The same 25-day return policy applies as for the initial purchase.

Imagine for a moment that you were living there instead of going to the shopping mall.

Imagine for a moment that you were living there instead of going to the shopping mall.

Imagine that the mall was not just a piece of real estate with many national retailers tenants selling largely the same merchandise. Instead, it was transformed into a highly distinctive mixed-use space with the sole purpose of catering to you and other people like you. It is surrounded by commercial offerings that reflect your wants, needs and values.

Say goodbye to the shopping center of the past and welcome to the “retaildential compound”, just one of many consumer engagement areas of future. This commercial offering is designed to improve your quality of life as well as the fortunes the retail realty industry, currently in a state of flux between a 21st-century revival and near collapse.

The baby boom was the main driver of the growth in malls and shopping centres. When Edina’s Southdale Center opened in Minnesota on October 8, 1956, the oldest boomer was only 10. The idea of central buying spaces was loved by boomers’ parents. This led to the rapid growth of U.S. shopping centers that outpaced the population for much of the 1960s, 1970s.

However, things have changed.

Similar story: Pruning is the Right Thing to Do for Our Overgrown Retail Landscape.

The oldest boomers will be 85 years old by 2030 and the youngest will be 65. They will compete for attention with five generations: the Silent Generation (Gen X), millennials, Gen Z and now alphas. The youngest boomers will be five years of age in 2030. This will force mall operators to develop designs that are compatible with specific cohorts or create retail offerings that cross multiple cohorts.

We see retaildential spaces as curated “life stage centers,” offering demographic-specific and appropriate sets of retail, restaurants, entertainment and services to everyone from young urban hipsters and single-and-staying-that-way 40-somethings to seniors and other such enclaves.

Aeon Co., an American developer, has already begun to repurpose malls in Japan to meet the needs of an aging populace. These spaces are pioneer retaildential. Senior retaildential spaces will include housing, medical services and pharmacies, exercise equipment, lawyers specializing on geriatric law and accountants specializing estate planning. There will also be a wide range of entertainment and shopping choices.

For young urban hipsters, Retaildential spaces might include high-end technology shops, luxury furniture shops, microbreweries and bars, gourmet food stores and meet-and-greet spaces.

A retaildential center, which is strategically located near large numbers of people, might offer integrated living, shopping, entertainment experiences, as well as easy accessibility to essentials such as food and dry cleaning services. These types of centers will become more popular as urban cores repopulate.

What does this retaildential consumer engagement space have in common? These spaces will have deep customer understanding, thanks to sophisticated data collection systems and processing systems. Technology will serve as the center’s invisible backbone. Monitoring health data for seniors, or possibly the musical preferences of Gen Z urban residents in urban centers.

Learn more:

All transaction activity will be driven by technology, including capturing trends and selling to ensure intra-center deliveries arrive on schedule and spotting trends before they become a problem. These environments will be smart, regardless of clientele. They can learn from and reflect real-time learning.

One idea to repurpose underperforming commercial properties is retailtainment. While we focused on one space for consumer engagement in this article, a wide range of formats is examined in our full report The Future of Shopping Centers.

source https://www.mytotalretail.com/article/retaildential-spaces-offer-new-life-old-malls/

Retail Sales in the United States Increased 0.6% by March

After three consecutive monthly drops, U.S. retail sales saw a rebound in March as consumers increased their purchases of large-ticket items and motor vehicles. This suggests that consumer spending is picking up momentum for the second quarter. On Monday, the Commerce Department reported that retail sales rose 0.6 percent in March after a 0.1 percent drop in February. The January data has been revised to reflect a fall of 0.2 percent rather than the reported 0.1% drop. Retail sales increased by 4.5 percent in March compared to a year earlier. Retail sales increased by 0.4% last month, after remaining unchanged in February. These core retail sales are closely related to the consumer spending portion of gross domestic product.

Total Retail’s Take: Positive close to the first quarter by retailers. Economists predict a strong 2018, driven by rising consumer confidence and job growth. Retailers have plenty of opportunities to keep the momentum going into spring, with Mother’s Day and Father’s Day as well as graduation and wedding seasons. It will be interesting to see how the weather affects brick-and mortar sales as winter continues into April in many areas of the country.

Store Management Tips for Busy Entrepreneurs

It’s obvious that running an online shop is a full-time job. However, taking the time to streamline your store management and develop systems can help you make more time, reduce stress and increase revenue. Amazingly, all this without endless to-do lists or sticky notes reminders on your desk.

These are some simple store management hacks and tools that will increase your efficiency and work to your benefit:

Before they ask, answer questions

It is important to not leave potential customers hanging. Instead of monitoring live chat and checking email constantly, you can be proactive and address frequently-asked questions before they are too late.

FAQ page can be your first line defense against unwanted phone calls and emails. It also creates a more user-friendly environment. For more complicated topics, informational blog posts can be a great idea. These could include product and service descriptions as well as software tutorials and return policies. When appropriate, you can link FAQ topics to your blog content.

This helps to keep buyers away from any questions. Customers are more likely to purchase if they can find the answers to their questions easily.

Your store dashboard allows you to manage payments and refunds

WooCommerce payments is an excellent time-saver because you can manage refunds and payments right from your WordPress dashboard. Instead of logging in and out of multiple accounts you can manage your business finances from the same place you handle products, analytics, and other things.

It’s also a great tool to improve your checkout experience. Instead of having to redirect customers to a third party payment gateway, customers can pay directly from your website. You can also accept multiple currencies.

Learn more:

Streamline your inventory management

Inventory management is a time-consuming task that can make running a business difficult. Automating the inventory update process is better than manually updating your warehouse or physical location inventory.

Scanventory or Square can help you organize your inventory management. It is possible to generate labels and print reports or update inventory in bulk, rather than one item at a given time.

Inventory management is the most important thing that can stop a store from growing. You can forget about those worries if you have the right tools.

One click to print shipping labels

Ever wonder how certain stores can charge such low shipping costs? They’re likely not paying full price.

WooCommerce Shipping allows you to print labels right from your dashboard, saving you tons of time and money. You can save up to 67% when you order domestic or international shipping at specially-negotiated rates with USPS and DHL.

Drop off your prepaid packages quickly without waiting in line at the postoffice. Or have them delivered right to your home by USPS.

Automate emails

Transactional emails can be used to notify customers that their order has been received, shipped or delayed. WooCommerce offers a set of default orders which automatically go to each customer. You can also include tracking information with an extension.

You can take things one step further and create additional automated emails. WooCommerce Order status Manager allows you to create new orders and then send emails as each step is completed. If you make wooden furniture by hand, you might add steps for “assembling” or “staining.” This will keep customers informed and allows them to send emails when each step is completed.

To customize transactional email messages to your brand specifications, you can use tools such as MailPoet and send marketing messages such as abandoned cart emails or newsletters.

Batch social media and blog content

It is amazing how your mind can go blank when you are asked to post on social networks. You can either quit posting or settle with a less-than-stellar plan.

Scheduling posts ahead of time helps you maintain a work-life balance, and lets you take advantage of the creative times. It’s OK if you have multiple ideas for the same thing, such as a customer review that uses a similar image. You can create as many as possible and then spread them over time.

Keep in mind that each post will only be seen by a small portion of your social media followers. If enough time has passed between posts, you can reshare them.

Repurposing content from different marketing channels might be an option. For example, let’s say you have a blog about a product or service you are promoting. You can modify something you have already written about the topic to suit your different channels. Your clever tweet was a hit with your followers. It can be shared on Facebook and turned into an Instagram image. You don’t have to create new content if you already have great content.

Comment spam must be eliminated

While enabling comments on your site can be a great way of building community engagement, it is likely to encourage spam. However, this doesn’t mean that you have to manually manage spam. With tools such as JetpackAnti-spam, you can stay two steps ahead.

It’s not only time-consuming, but it can also be risky. Spammers can be sneaky and you might not be able to identify a fake. Jetpack Antispam is a program that learns from millions and recognizes the signs of spam. It can eliminate comment spam before you have even seen it.

This will save you time and improve your customer experience.

Inside Gildan’s Digital Transformation for B2B Ecommerce

Started in 1946 in Montreal, Canada as a children’s apparel manufacturing company, Gildan has gone on to become one of the world’s leading vertically-integrated manufacturers of apparel, socks and legwear.

Gildan is well-known for the high quality of its products but it is also known for its program for social, environmental, and governance (ESG). Because of its long history of ethical manufacturing practices and sustainable production, Gildan was named one the ” 100 Most Sustainable Companies” by The Wall Street Journal for 2020.

The company’s portfolio includes brands such as American Apparel, GOLDTOE and others. Gildan also has a Board of Decorators website. This is an inspiring community of decorators, created by and for decorators. Recently, Gildan combined six sites into one and launched wholesale website gildanbrands.com.

We sat down with Kees Olthof (senior manager for consumer experience at Gildan) to learn more about the company’s ecommerce journey.

Interview Gildan on B2B Ecommerce Growth

How much is your business direct-to consumers (DTC) and business-to business (B2B), respectively?

Kees Olthof : “I would suggest that the majority of wholesale is B2B. DTC is for us a sales channel but it’s so much more. DTC allows us to interact directly with our customers, which allows us to be more customer-centric. The DTC websites allow us to have complete control over our brand and the customer experience.

What was it that motivated you to make the switch from paper to an online catalogue for wholesale?

KO “As a brand we realized that paper catalogues were an obsolete medium. They only allow us to interact with customers in one dimension. We realized that an online catalog could offer a richer and more interactive experience. This was what drove us to move from a printed catalog and go online. It was also part of our sustainability program because it has been a great way for us to save paper while continuing to reduce our carbon footprint.”

Learn more: 

Magento Pos

Shopify Pos

Bigcommerce Pos

Woocommerce Pos

Netsuite pos

MSI

What are you doing to grow your B2B ecommerce business and make the switch to BigCommerce?

KO “We’ve been in B2B ecommerce for more than 15 years. However, we used legacy systems that could only be accessed by very large clients. We were not able to use certain capabilities, and it was extremely expensive to maintain. It was not perfect, but it worked.

“We needed an ecommerce platform that met all our requirements when we compared different platforms. We needed to consider the following: culture fit, product roadmap, total costs of ownership, business requirements. Are we able to see ourselves working with this company for the long-term?

BigCommerce was a state of the art platform that could create a better customer experience and scale globally. That was crucial. The best part is the low cost. That’s why we switched from legacy systems to BigCommerce.

What features are necessary for product fit on an ecommerce platform B2B?

KO “In our case what we really appreciated is the API-first approach. BigCommerce was the core of our ecommerce system . However, it is not a one-size fits all solution. Your ability to seamlessly integrate with other solutions was a great asset.

Could you tell me more about your mobile app and the way you use it?

KO “The mobile app was originally designed to be an inventory finder. Although customers could search inventory online, it is much easier to use a mobile phone if they’re on the move or have someone at their store. The app will tell customers where the distributors are closest to them based on their location. They can then use the app from there to call, email, or request the product.

“Now, there are so many more things you can do with an application, we’re expanding its function to include a swatch scanning option. Customers can scan one of our swatch card with all the colors and fabrics using their smartphone’s camera and find out which styles are available.

“Previously, customers had to consult a table in order to determine the available colors. This feature is something that customers have requested for a long time and it’s one we are excited about.

How do you create a seamless customer experience with all of these sites?

KO. “Returning to your question, BigCommerce was chosen to be the foundation of our digital ecosystem. It houses our DTC retail websites, B2B brands sites, Board of Decorators website, and mobile app. These initiatives should not be separated, but have one experience. BigCommerce is that back-end.

BigCommerce stores all our product information. This means that customers can search on both the website and the mobile app the same way. It’s easier for our internal team to innovate and maintain with one platform that covers every channel.

“Basically, BigCommerce allows us to connect these initiatives in a way that we couldn’t before. No matter where you are on your customer journey, you’ll still receive the same seamless, smooth experience.

Are there any DTC best practices you would like to include on your wholesale B2B site?

KO “We are integrating social media onto the site, so that you can see user-generated content. Social proof is still relevant to B2B, taking a cue from consumer websites. Many DTC practices are beginning to gain acceptance in B2B. We believe there are many important lessons to be learned, even though not all DTC practices work the same.

“We also want to have more two-way conversations, which is something we can’t do in print. Customers can leave feedback via the website whenever they wish. In our FAQ section, for example, it asks if this question was helpful. “Yes or no?”

What advice or suggestions would you offer other B2B businesses going through a digital transformation process?

KO “I would tell any B2B company that when you move your business online, take advantage of the opportunity to be more data-driven. This is something that you can do online, but not offline.

Quantitative data refers to the “what” you can gain from your web analytics. The qualitative data, on the other hand is the “why” that you can get from your web analytics. This can be learned through onsite surveys and feedback. Next, shift your culture to open-mindedness and validate your assumptions.

“Also make sure everyone in your company has access to the wealth of data you collect through online interactions. This could be on your website, social channels, or mobile apps. These insights should be shared beyond your digital team to help you make business decisions.

“I believe that this is key for any manufacturer, because first-party information is something you don’t always possess without direct access to customers. These direct customer insights are crucial for any manufacturer in order to optimize processes and create better products.

Start your B2B Ecommerce Solution with BigCommerce

Are you ready to make the leap and sell online using a B2B eCommerce platform that will help you succeed? Check out . All the features necessary to simplify B2B selling will be found here.

How to use AliExpress for dropshipping

Once you’ve got your dropshipping store set up, what should you do when you receive your first order?

Dropshipping with AliExpress works in the same way as regular dropshippers. Once you have received an order, click on AliExpress to purchase the item and then enter the name and shipping address of your customer. Rest is handled by AliExpress sellers.

It’s possible to dropship from AliExpress by hand. A spreadsheet with a list all products, their price, AliExpress cost, and a link will help you keep track of the AliExpress listing is a great idea. It will make it easier to track price changes and find the supplier when you receive an order.

 

Oberlo can also be used to handle this. This makes it much easier to place orders on AliExpress, and monitor price changes. This is a much more efficient way to save time, which can be your most valuable resource. This allows you to grow quickly without having to order manually dozens (or even more) of AliExpress products.

 

It works like this: It is as easy as installing the Oberlo app in your Shopify shop, checking your orders in Oberlo and clicking on Order Product next each pending order. Oberlo takes care of the rest. Oberlo will purchase the AliExpress product for you and enter your customer details.

Oberlo can even notify you if a supplier on AliExpress has increased their price or gone out of stock, and will suggest other dropshipping suppliers.

Oberlo can also be used as a dashboard to dropship through AliExpress. It allows you to track all orders and monitor delivery status.

Dropshipping via AliExpress is possible if you let the seller know what your plans are. The supplier will not include invoices or promotional materials in the shipment that is sent to you. You can leave a message to the seller at checkout. It is best to leave a message like “We are dropshipping.” Oberlo will do this for your AliExpress purchase.

Learn more: 

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Shopify pos

Bigcommerce pos

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MSI

If the supplier is located in China, you can choose ePacket shipping. Many suppliers offer it free of charge. Oberlo makes it easy to choose ePacket shipping at checkout for AliExpress orders.

You will receive an email soon letting you know that your order is shipped, depending on the processing time of your seller.

To view your order, click the link in the email. This will let you see the tracking number.

 

Go to Shopify admin to complete your order. Make sure you enter the tracking number.

 

Oberlo can be used to dropship with AliExpress. Your order will be fulfilled automatically. If you are using Oberlo, skip this step.

That’s all! It’s now time to wait for your customers. AliExpress will email you to confirm that your order has been received. If there are any problems with the product, delivery or shipping, please allow some time for the customer to contact you. You can then contact AliExpress to raise the issue with your supplier, encouraging them in the corrective action and hopefully solving any future problems.

What about returns and refunds?

Many dropshipping suppliers, such as AliExpress and Alibaba, don’t offer returns. You will need to deal with returns and refunds in one way or another. If a customer places an order on your website and it doesn’t arrive or they are unhappy with the purchase, this is usually a sign that there are problems.

If your order is not received, the first case will be dealt with by AliExpress. If this happens, you can contact your supplier to resolve the problem or take advantage of AliExpress’ Buyer Protect.

It’s often a matter of expectations. The customer may not be satisfied with the product they received. If the customer is unhappy with the product, I recommend that they get a refund. Also, you can ask them to review your marketing and see if you can make any adjustments to their order. In many cases, customers may not have understood what they ordered. Ask your customer to take pictures of the damaged product and then send them to AliExpress.

Growing your AliExpress dropshipping company

After you have made your first sales, you can start to look at AliExpress and dropshipping as ways to grow.

You’ll eventually be able to identify reliable suppliers and those who don’t. The best dropshipping tip is to build relationships with reliable suppliers. This will enable you to obtain better prices and faster processing of your orders.

Dropshipping via AliExpress is easy if you use WhatsApp. To establish a business relationship, ask for the seller’s Skype username if you find yourself ordering from them often. After you have proven that you can generate recurring sales, sellers may allow you to put your logo on products and include custom invoices or branded inserts in shipping packages.

Oberlo makes it easy to start a dropshipping business.

Dropshipping on AliExpress has the best advantage: it allows store owners quickly validate business ideas as well as products. Are you unsure if your product is a good fit for sale? You can add it to your shop and start testing it! If it fails, you can easily remove it and test another item.

There’s very little risk in setting up this business because you don’t have to manage any inventory or carry it around. Oberlo is free to begin, as I said.

Best Business Ideas for Making Money

51 51.

  • Start-up costs: $6,500+
  • Earning Potential: As High as $78,000
  • Management Consulting is a broad term. You can make it whatever you want, depending on market, niche and client needs. Some examples of niche focuses include government compliance, new technology introduction, and strategic planning. This industry offers a wide range of services, including marketing and strategic planning. Find the right audience for your problem solving expertise by examining what you know.

52. Mobile Hair Salon

  • Start-up costs: $1,300+
  • Earning Potential: As High as $65,000
  • Mobile technology is a common trend in the world. It’s why we brought the idea of hair salon and automotive detailing to the streets. People expect greater conveniences. This includes the ability to bring the service directly to their doorstep. The startup costs can run up to $1,300 depending on the quality and age of the vehicle and how it is built. However, the payoff can be attractive. To be able to offer cosmetology services, you will need to complete professional training. You can click below to learn more about cutting-edge marketing strategies for your mobile or stationary hair salon.
  • Similar: Top 17 Hair Salon Advertising Ideas (& How To Implement Them), and Hair Salon insurance

53. 53.

  • Startup costs: $2,000+
  • Earning Potential: As High as $26,000
  • It is almost entirely dependent on whether you require a van or truck to start a moving business. The startup costs will be higher if you need a van or truck. The equipment costs for those who already own a vehicle are minimal. Your company will undoubtedly be responsible for valuable assets. You should look into local options for insurance and bonding, as well as workers’ compensation insurance. This is important if your business is to succeed.
  • Similar: 15 Top Franchises

Did you know:

Success in the moving industry is usually defined by economic wellbeing. The economy is expected to grow at an annual rate of 4.8% from now through 2025.

54 54.

  • Startup costs: $650+
  • Earning Potential: As High as $52,000
  • You can also do the packing and unpacking if the vehicle and full-service moving company are not in your budget. Startup costs of about $2,000. This includes the cost of dollies, ropes and elastic cords, furniture belts, tape, boxes, bubble wrap, and tools.

55 Wallpapering / Interior painting

  • Start-up costs: $2,600+
  • Earning Potential: As High as $65,000
  • Even though DIY is becoming more popular, many people still struggle with wallpapering or painting their homes. You will need a vehicle to run this business. However, a personal vehicle can be sufficient. The equipment cost doesn’t have to break the bank. The business will be successful if it does quality work and provides accurate written estimates. You can read our article about insurance for painting companies to ensure your safety.
  • Related: Best Painting Insurance Companies

56 Private Tutor

  • Startup costs: $650+
  • Earning Potential: As High as $26,000
  • You may need to provide both emotional and educational guidance when tutoring children of all ages, from kindergarten through high school seniors. Learning disabilities and learning deficiencies can often be caused by emotional blocks. You can provide this service in person or remotely. Experience or a degree will be of great benefit.

57 Product Development Service

  • Start-up costs: $3,900+
  • Potential for Earning: $33,000+
  • Another broad category is “Product Development”, which can be defined by the market or industry chosen and the niche of the business owner. This could include product/prototype design (see Design of Retail Products), and/or 3DCAD Modeling, as well as the logistics of manufacturing. This is the process of creating a product and making it a reality. It can be done for individuals, small businesses or corporations whose entire business model depends on product development.

Did You Know?

27% of the $12.3 billion annual revenue for the product development industry is made up of CAD and other design services.

58 Property Management Service

  • Start-up costs: $2,600+
  • Earning Potential: As High as $65,000
  • Property managers are not always the job of landlords. It is quite different to owning real estate than managing tenants, collecting rent payments, inspecting properties, and communicating with tenants. This service-based business is great for those who enjoy managing multiple properties. It requires minimal startup costs and can make a good profit. A variety of skills is necessary to be a successful property manager. However, a related degree may not be required. You can read our related article about property management.

59 Restoration Service

  • Start-up costs: $6,500+
  • Earning Potential: As High as $58,500
  • Every year, basements and houses flood for many reasons. People need fast service. This service business deals with damage caused by fires, floods or general water. It doesn’t matter if it’s a storm or a burst pipe, water removal and drying flood damage are essential. These services are highly sought-after, especially during the rainy season. This business may also include the removal of hazardous materials. Make sure to factor in these costs into your overall budget.

Did you know?

In five years, the industry’s total revenue has risen 0.5% to $4.0 Billion. It jumped 3.2% in 2021.

60 Tax Preparation Services

  • Startup costs: $2,000+
  • Earning Potential: As High as $130,000
  • Although tax preparation services can be added to an accounting company as described above, there is enough demand for them to stand on their own. It will depend on the type of service offered to determine if a related degree or credential would be necessary. Check your state’s requirements as prerequisites. However, in order to obtain a valid Preparer Tax ID Number (PTIN), you will need to register with the IRS. Start your application at the IRS Website.

61 Technical Writing

  • Startup costs: 500+
  • Potential for earning up to $98,000
  • A technical writing company is a service that creates product manuals, software documentation, and technical guides. This requires extensive research and time as well as high-quality computer systems. This business requires more than a degree or certification. It requires the ability to interpret complex and technical information into common language and understandable information. This area of work experience will be a benefit to your business.

62 Test Preparation Services

  • Start-up costs: $1,300+
  • Earning Potential: As High as $58,500
  • This business can also be tutored. Clients can interact with you online, in person, at home, or in public places. The best audience for test preparation is high school graduates who are preparing for standardized tests like the SAT, ACT and GRE. This business is also suited for one-on-one coaching and group training classes. It is possible to get a degree in a related field. Some states require a teaching certificate.

Did You Know?

21% represent the total $14 billion industry in Testing and Educational Support.

63 Virtual Assistance Service

  • Start-up costs: $1,500+
  • Earning Potential: As High as $58,500
  • This business has the advantage of being completely virtual. Anyone looking for a Virtual Assistant (VA), anywhere in the world, is a potential client. Remember that the majority of people and businesses who require an assistant need to organize reports, customer Rolexes, receipts, etc. A highly organized communicator is essential for this job. The owner should aim to hire more VAs to scale their business. At that point, business growth will be limited by the demand.

64 64.

  • Start-up costs: $1,500+
  • Earning Potential: $130,000+
  • Web design has a lot of earning potential. Every business should invest in a new website from the start. These are just 129 of the many business industries that require web design services. While a related degree could help credential the company, your best assets are your website (it’s your best advertisement), your programming and marketing experience, and the right software and equipment to create your masterpiece.

65 65.

  • Startup costs: 500+
  • Earning Potential: $78,000+
  • This type of business would include all except technical writing and grant-writing services. It also includes creative writing, copywriting and journalism. This business type is best if you have a relevant degree and experience. Strong referrals are also helpful. Many writers begin by applying online for freelance writing jobs. Develop an online portfolio of writing that shows your skills as a writer. You may need to start with lower rates and get samples of work before you can find higher-paying clients. Many freelance writers start their own business and market their services via a variety of websites such as Upwork and Fiverr.

66. Disability Consultant

  • Start-up costs: $2,600+
  • Earning Potential: As High as $98,000
  • The demand for disability consultants is increasing as the world strives to be more inclusive. Although companies are expected to comply with the Americans for Disabilities Act regulations for their buildings, employee relations, and other areas of their business, they may not know how. This business will help companies with disability claims, reasonable accommodations, compliance, and other matters. This business will require experience and a related degree.

67 Transcription or Medical Billing

68 Personalized Books for Children

  • Start-up costs: $6,500+
  • Earning Potential: As High as $52,000
  • To be able to create and illustrate personalized children’s books on your own requires creativity, artistic ability, creative writing skills, an appreciation of children, and a lot of patience. This may be the right niche for you. It’s great news that you can reuse these beautifully illustrated templates once customers have responded to them. You can also customize the templates by changing their names.

69 Software Developer

  • Start-up costs: $1,500+
  • Earning Potential: As High as $130,000
  • This business is also known as web development, front-end development and software engineering. It can be very profitable. This is not a business you can start right out of school. Experience, as well as training in multiple platforms and computer languages, and the ability communicate technical information clearly and concisely to clients will all be key. Your greatest startup expense will be web hosting, software and hardware.

70 System Integrator

  • Start-up costs: $1,300+
  • Earning Potential: As High as $130,000
  • Entrepreneurs can also make a better living by working independently and almost never run out work. Although advanced and more robust IT systems are a great way to take your business to the next level, integrating these systems across departments, equipment, and individuals requires advanced technical and communications skills. It is essential to have knowledge in a range of software and hardware systems. Training and/or education are a prerequisite.

71. Vacation Rentals Broker/Agent

  • Startup costs: $650+
  • Earning Potential: As High as $78,000
  • Please see the Property Manager listing. A Vacation Rentals Agent or Broker deals in short-term rentals and not purchases. The Vacation Rentals Agent or Broker is responsible for all aspects of renting property to absentee owners. This includes finding renters and writing rental contracts. They also collect rental payments, check for damages, distribute keys, communicate with renters, and generally keep an eye on everything. Your geography will determine how much work you have available. Areas with high renters and a large inventory of homes for rent are more appealing.

Did You Know?

Online advertising and searches on vacation rental websites have led to a rapid growth in the vacation rental industry. The market for vacation rentals is expected to explode at a compound annual rate of 3.4% between 2019 and 2027, reaching $113.9 billion in 2027.

72 72.

  • Start-up costs: $6,500+
  • Earning Potential: As High as $160,000
  • This niche could be very appealing for a marketing professional who is able to identify agriculture, farming, or the food chain of your interest. This is exactly what it sounds like. A farm must sell products in order to make money. However, farming is a full-time occupation that doesn’t require any marketing skills. The business will require the establishment of a supply chain, advertising, sales outlets and product specialists. This unique area would benefit from a background in commodities.

73 Decks and custom outdoor furniture

74. Exterior House Painting

  • Startup costs: $2,000+
  • Earning Potential: As High as $98,000

75 Floral Scaping

  • Start-up costs: $6,500+
  • Earning Potential: As High as $58,500
  • It is rare to refer to flower scaping as anything but a service within the “Landscaping” umbrella. It is a viable business idea, and can be used to grow flowers or flowering plants. This service can be used to supplement existing landscaping and can also serve events. It is a smart move to have a degree in ornamental horticulture or extensive knowledge about flowering plants before you enter this business.
  • Similar: 27 Unusual Landscaping Business Cards Ideas & Examples, and How To Start a Lawn Care Business

76 Junk Removal

  • Start-up costs: $6,500+
  • Earning Potential: As High as $52,000
  • Although this business requires a vehicle, it is not the only one. However, startup costs are minimal. The cost of hauling junk can easily translate into revenue, with a price tag of hundreds of dollars. There are no other requirements or qualifications required to start a junk removal business. Once you have a large vehicle, the biggest hurdle is over.

77 Herb / flower farming and nursery

  • Startup costs: $1,300+ (except if you require land).
  • Potential for earning up to $78,000
  • Your farm or nursery will determine the cost of your startup. The land and seeds can be purchased fairly cheaply if you are only in this business to grow the plants and sell them wholesale to restaurants. If you want to start a business that sells direct to customers and retail access, such as a nursery or garden centre, you will need to invest in shelters, such as greenhouses or shops. This business can offer acres of land, different crops, retail, wholesale, restaurant supplies, or even food delivery with company vehicles. To get your ducks in order, you can check out the USDA Checklist.

78 Food Manufacturing Consultant

  • Startup costs: $2,000+
  • Earning Potential: As High as $104,000
  • You are the food-product equivalent to a product development consultant. Once again, you will be trying to make a profitable, marketable food product out of something you made in your own kitchen. This job is challenging and fun, and covers everything from marketing and branding to production and sourcing. It would be smart to get a related degree and experience as well as an Associate Membership to Foodservice Consultants Society International.

Tip An hourly rate for a Food Manufacturing Consultant is $150

79 Packaging and Labeling Services

  • Startup costs: More than $10,000
  • Potential for earning up to $100,000
  • A Packaging and Labeling Service works in the same way as a Food Manufacturing Consultant to bring a product to market. However, it focuses on packaging and labeling. This service helps to find packaging suppliers and facilities. This service helps customers find packaging that is suitable for the product’s shelf life, attractive, and that meets all legal nutritional labeling requirements. These businesses are often involved in label and brand design for many industries. A good packaging and labeling consultant will be familiar with FDA, FPLA (The Fair Packaging & Labeling Act), and FSMA regulations, and indications.

80 80.

  • Start-up costs: $5,000+
  • Earning Potential: As High as $98,000
  • “Specialty Food Production” refers to a variety of foods, including sweets and cookies, crackers and pasta, nutritional products (shakes and powders), seasonings, sauces and condiments, as well as beverages, sweets and cookies. Every food producer must comply with a variety of regulations, certifications, licenses and permits. This industry is highly regulated. It’s best to get started with the FDA’s Guide to How To Start a Food Business.
  • Similar: How To Open a Juicebar

81. Vending Machine Company

  • Startup costs: $3,000+
  • Earning Potential: As High as $52,000
  • A vending machine business can be started with minimal capital investment. The number of machines purchased, new or used and the stock you keep them in will determine your costs. You should also consider the cost of your vehicle and where you plan to place them. You can keep costs low by purchasing smaller, used machines as well as maintaining them and making inventory.
  • Similar: How to Start a Vending Machine Business

82. Auctioneer

  • Startup costs: $650+
  • Earning Potential: As High as $13,000 Per Auction
  • We are not talking about online auctions in this instance, but traditional auctions, which continue to take place all around us. Even though you may start slow and small, startup costs are minimal enough that you can easily start this type of business part-time with mentorship until it becomes self-sustaining. This is not an easy job, but it’s possible. To learn more, visit Auctioneers.org.

83 B&B or Boutique Hotel

  • Startup costs: $13,000+
  • Earning Potential: As High as $230,000
  • A bed-and breakfast or boutique hotel, not to be confused with , can provide a great opportunity for business owners who are savvy. A piece of property that is well-zoned in a desirable area and that attracts weary travellers time after time is the biggest barrier to entry. This means that you will need to invest $13,000 in the property. You might be interested in the possibility of hosting, feeding and accommodating guests in a beautiful property. There are many resources available to help you further research this small business opportunity.
  • Related: Hotel Marketing Strategies for Increasing Your Bookings

84 Messenger/Errand/Courier Service

  • Start-up costs: $1,300+
  • Earning Potential: As High as $70,000
  • More services are available to help us manage our lives as we get busier. This is good and bad news for budding errand businesses. Although competition is fierce with companies such as UberEats or TaskRabbit, there is still enough demand for niche services to be worthwhile. You can get a piece of this $116-billion industry by offering niche and differentiated services and tapping into technology at every opportunity.

Did You Know?

This industry employs approximately 1 million people. The decline of brick-and mortar stores and the rise of ecommerce will be a positive trend.

85 85.

  • Start-up costs: $6,500+
  • Earning Potential: As High as $130,000
  • Individuals with experience and education in international trade can make a lot of money by facilitating the transportation of international goods within and outside the country. There are many commodities available, including office supplies, packaging materials, fashion apparel and fine art. For those interested in entering the industry there are many trainings, certifications and textbooks. However, the best place to begin is to browse the SBA’s Office of International Trade Online Resource Center. Next, locate your local Trade Assistance Center within the SBA resource network.
  • Similar: 20 Best Profitable Items to Import From China

86 Life Coach

  • Start-up costs: $2,600+
  • Earning Potential: up to $100,000
  • Life coaches focus on holistic, sustainable, holistic personal improvement for clients. They also help with career and health. A life coach needs to have basic technical skills, such as listening, people, organization, communication. Also, general liability insurance is recommended due to the serious nature of their work. International Coaching Federation Credentials are also helpful in establishing expertise.

87 Personal Shopper/Stylist

  • Startup costs: $650+
  • Potential for earning: up to $45,000
  • A personal shopper, who acts as a coach and shop-only, is an interesting addition to life coaching. It could be shopping for clients’ clothes, gift shopping or picking up groceries. As with life coaching and courier services, finding a niche is key to your business model. You must also be different from other businesses like Stitch Fix. To ensure you are compensated fairly for your time, skill, and transportation, it is a good idea to calculate and set your hourly rate.

88 Personal trainer

  • Startup costs: $130+
  • Potential for earning up to $85,000
  • This industry offers attractive opportunities for small businesses, with low startup costs and barriers to entry, high earning potential and an expected annual growth rate (+3.2%) through 2025. A certification is a great way to be a nutrition and fitness guru. You can find our complete article below that provides a detailed guide to starting a personal trainer business.
  • Similar: How To Start a Personal Training Business [With a Plan]

89 Photocopying Service

  • Start-up costs: $6,500+
  • Potential for earning up to $78,000
  • On average, you can charge 49 cents per copy for full color or black and white copy services. Additional services that you could offer include faxing, shredding, computer terminals and faxing. You only need to have good visibility in your chosen area, high-quality, high-capacity equipment, and a large number of customers. This type of business will require rent costs and a large inventory of high-quality, top-of the-line equipment.

What is a good bounce rate for a blog?

The bounce rate is the percentage that people visit your blog and do not take any action, such as clicking a link, filling in a form, purchasing, commenting, or making a purchase. You must create engaging content and improve the user experience to maintain a good bounce rate.

What is a good bounce rate?

Your industry and type of website will determine your bounce rate. Blogs can be described as “content” websites. This means that you create content for your readers to read. You can also monetize your blog content through affiliate links, or selling products and/or services. Bloggers have an average bounce rate of 40% to 60%, which is considered a “good” bounce rate.

Good and normal bounce rates across industries
(Source: Kissmetrics)

Accurate Data & Analytics

You should also be aware that Google Analytics data may not reflect the correct information if multiple plugins are feeding into the tool. This was something I had to learn the hard way even though I’ve been blogging for years. One day, I installed a plugin that fed data to Google Analytics. (Read the fine print! Even though I already had a Google Analytics plug-in, it was still installed.

My bounce rate dropped to 50%. It is not common to see a bounce rate this high for bloggers, so it was a sign that something had happened. Look at the plugins you have and check for duplicates if you notice a high bounce rate. If your bounce rate is between 40-60% (good for bloggers), then you may just be creating great content that people enjoy reading.

You can see that sometime in February, I downloaded a plugin that gave me duplicate data in Google Analytics, resulting in a sharp drop in my bounce rate. This wasn’t discovered until the end of April. I removed the plugin and my bounce rate came back up literally overnight.

9 ways to lower your blog’s bounce rate

A high bounce rate on your blog means that your content is poor, readers encounter errors when viewing content, the blog is slow or user experience is poor. You can identify the reasons your bounce rate is high and make improvements to your content to increase traffic and income.

1. 1. Increase blog speed

Have you ever visited a blog that took forever to load? You want to learn how to make challah bread. But there are so many ads, pop-ups and data-rich features that it is impossible to even access the content. Instead, you look for a new challah recipe. This is not what you want for your readers.

Here are some ways to speed up your blog:

  • Reduce the number of elements on your pages: pop-ups and ads, HTML, tables and JavaScript.
  • Use a caching plugin.
  • Limit your plugins to the essentials.
  • You can choose a fast web host like Bluehost, or Dreamhost.
  • Instead of uploading the videos directly to your website, use an external video host and embed them.

Use the WordPress.org plugin search to find a cache plugin. You can see if the plugin is compatible to your version of WordPress and review ratings.

2. Make your post easy-to-read

Which is easier to read? What is easier to read? A long textbook with few images and long paragraphs, or a magazine article that has many pictures and lots of short paragraphs. The brain is drawn to order, symmetry, and patterns. It will be hard to read if your blog post has a lot of text. Most likely, the reader will search for a blog post with less text.

These features can be added to blog posts to make them easier to read:

  • Bullet points (see what? there?
  • Images
  • Video
  • Numbered lists (Pro tip: Search engines hate when you include more than one number list in a blog post)
  • Lesser paragraphs
  • Pop-ups and ads are minimal (consider other business plan strategies).

Here are two examples of the same article. Which one do you find easier-to-read?

3. Take a look at other metrics

Are you having a bad bounce rate on one page or the entire blog? You should adjust the content of pages that have a low bounce rate for the whole site.

Google Analytics also offers other metrics to help you understand the state of your blog. If you are concerned about your bounce rate, look at the blog analytics “session duration” which tells how long an average person spends on your website. Low duration could indicate that your content is not great or is irrelevant to your reader.

22 minutes is a fantastic session duration. This shows that readers spend a lot of time reading blog posts in a single visit.

4. Enhance the navigation of your blog

It is easy to find other areas of interest on your blog, which will make it easier for readers to stay with you. You need a fantastic navigation menu to do this. Bloggers often include a “STARTHERE” button in their menu. This button tells the reader about you and your blog’s purpose. It also indicates what steps they should take (e.g., read this blog first, then this one next). This is the end of this article.

A button should be included for each topic that you blog about to create a great blog menu. It shouldn’t exceed three to five topics. A page about you and a search engine for your readers will be required.

An example of a start here page

5. 5. Make your content hyper-relevant

You probably have a keyword or phrase that you want to rank in search engines every time you write a blog post. It is important to pay attention to keywords that rank for terms you don’t mean to.

Let’s take, for example, a blog post about Voyageurs National Park at the Minnesota-Canada border. While you write about backcountry camping, you mention that the park also offers houseboat rentals. You might be #1 in the keyword “Voyageurs National Park Houseboat Rentals” if there is less competition than “Voyageurs National Park National Park,” but only #7 for your intended target.

Do you think this means that houseboats should be ignored? No. This can be tackled in several ways:

  • You can write a bit more about houseboat rentals, and then create an entire guide to houseboat rentals at Voyageurs National Park. This ultimate guide can be linked to in your article about Voyageurs National Park.

OR

  • You can increase the section that you discuss houseboat rentals. This can be a whole section in the original article.

You will remain at the top of search results for this keyword and can answer any questions a reader may have about houseboat rentals in that national park. Because you answered all their questions, they don’t have any reason to click on another blogger’s article.

Using Ahrefs.com, we can see that the keyword difficulty rating of the term “voyageur national park houseboat rentals” is only 15. The original term, “voyageur national park” has a difficulty rating of 50.

6. 6.

Your ultimate guide to credit cards and travel has been created. The reader deserves and wants more. To encourage your reader’s exploration of the topic, share related blog posts in your Ultimate Guide.

You might link to a post about the best travel rewards credit card cards in 2020, for example. A blog post that you wrote about improving credit scores can be linked to so that readers can apply for rewards cards.

An example of linking to relevant blog posts within an article
(Source: Idyllic Pursuit)

7. Optimize Your Blog for Mobile Viewers

The percentage of global web traffic from mobile devices has been around 50% since 2017. You can expect to see a lot more mobile traffic to your blog. Make sure you optimize your layout to accommodate these visitors. You will need a responsive theme for your blog (sometimes called mobile-responsive).

Many themes are mobile-responsive, but others aren’t. Mobile responsive themes will look great on any device, whether it’s a tablet, a mobile phone or a desktop computer. Look for a theme that offers this option when choosing a blog theme.

A responsive theme for a blog is an example
Source: MiniJeannie

8. 8.

The reader will leave your site if you link to another website from your blog post. They can only return to your website if they click on the back button or if they remember the name of the blog. Readers shouldn’t be able to do this. Instead, set your links so that they open in a new tab/window.

Just below where you insert your URL is an option to mark whether you want the link to open in a new tab.

9. 9.

When you attempt to navigate to a blog site that is no longer available, a 404 page will be displayed. This occurs when you unpublish a post or delete a blog entry. Many blog themes include a default page called 404. This page simply tells the reader that the page they are looking for cannot be found. Most likely, the reader will leave the blog to find another answer to their question.

It would be great if you could give the reader reasons to stay on your site, even if they land on a 404 page. Include links to your blog’s categories pages or “START HERE.” pages. A search tool can be included to allow the reader to locate a blog post that is relevant.

An example of a helpful 404 page
(Source: The Blonde Abroad)

Bottom line

A bounce rate is a barometer of how responsive your readers are to your blog content. A high bounce rate means that your site’s navigation menu, content, and user experience need to be improved. These changes are usually quick and easy.

MoEngage and Apxor: Develop persuasive campaigns for adoption and onboarding

We are pleased to announce our partnership with Apxor. Apxor is the first global no-code mobile app adoption and growth platform. This partnership will allow you to create more persuasive campaigns, by linking your onboarding and adopt activities to in-product messaging.

What is Apxor?

Apxor helps product managers and growth marketers set up and run product experiments easily without creating a dependency on release cycles. To find the best product for your users, you can monitor and analyze campaigns. Apxor allows you to create smart nudges such as tooltips and coach marks. This allows you to create onboarding walks, product tours and contextual new feature discovery nudgings.

How to use Apxor and MoEngage to onboard and adopt

Use MoEngage to bring people to your app via push, email, SMS, or social, and Apxor to guide them through the optimal conversion path via nudges, tutorials, and more. To optimize your onboarding, adoption and marketing activities, analyze campaign data from MoEngage or Apxor. These are just a few examples of how this partnership is being used:

Personalize your onboarding journey

MoEngage allows you to find out how many people have downloaded your app, but not yet opened it. To encourage users to download your app, create a segment and send personalized push notifications. After they have logged in, Apxor will launch tutorials to help them understand your value proposition and highlight your key functionalities.

For example, take a food delivery service that uses MoEngage segmentation to identify users who have dropped off and not yet placed a order. This app can send out personalized push notifications (via MoEngage) to bring users back to the app, and then use Apxor to launch onboarding tutorials taking them through the most exciting food items.

Bring your users to the app and take them through an engaging journey

Users should be moved down the funnel

Use MoEngage’s user path analysis to find out where your users are dropping off the most, indicating that your users could need some extra information at this stage to proceed forward. Apxor can be used to fill this gap. It provides contextual nudges to give your users information, motivating them to take the next step.

Consider a retail app that detects high drop-offs during checkout using MoEngage’s user path analysis. The app could then show users a contextualized nudge using Apxor, saying ‘No Shipping Charges for your area,’ incentivizing them to check out.

Identify drop-offs and onboard them with contextual campaigns

Keep users who are likely to convert and keep them happy

Use MoEngage’s predictive segmentation to identify users who’ve been hibernating for too long and are most likely to churn. Send them an email or SMS announcing new features, the latest arrivals, or changes in subscription plans. Use Apxor’s coach marks or in-product tooltips to introduce them the latest updates.

An EdTech app could use MoEngage predictive segmentation to identify students who haven’t been to a course for a while. This app can send out an email announcing an exciting new course and then set up coach marks using Apxor to introduce them to the new courses.

Create campaigns for adoption using smart nudges

Cross-sell and upsell using targeted recommendations

Analyze your user’s behavior with MoEngage to identify purchase trends and champion customers. Personalize your messages with MoEngage, and use Apxor to deliver them at the right moment, encouraging them to discover upsell or cross-sell benefits.

For example, a BFSI app could use MoEngage’s behavioral analysis to determine which users are most likely to invest with mutual funds. Send these users contextualized recommendations via Apxor, encouraging them to start investing instantly.