Dropshipping from Amazon to eBay

Dropshipping low-cost products from Amazon FBA is an older dropshipping model. This can still be used to sell to buyers on ebay. Although legal, buyers and platforms generally don’t approve of dropshipping. You only make a small profit.

You can think of it as a customer: You buy the latest grooming brush on eBay for $20. After a week, you are excited. Your brush arrives in an Amazon box when FedEx knocks at your door.

You are curious, so you search Amazon for the product and discover it is a fraction of what you paid for. What would this say about the company you purchased from? This scenario is not one you should expect to repeat.

This model can increase profits for dropshippers, but it doesn’t win any other. EBay doesn’t support the Amazon-to-eBay-arbitrage business model either, allegedly banning hundreds of Israeli companies for it in 2017.

If you are looking to establish a transparent and honest dropshipping business, avoid Amazon dropshipping to eBay.

Continue reading: Dropshipping

Dropshipping Software for Amazon

This list contains tools to help you get started in Amazon dropshipping.

  1. Amazon Channel app . This Free Shopify app lets you manage your Amazon inventory from your Shopify admin and fulfill Amazon orders. Your Shopify admin can create Amazon listings, track inventory, and monitor the sales with your Sales Overview or Analytics pages. You don’t have to leave Shopify if you want to sell on multiple marketplaces.
  2. You can use this program to verify search volume and keyword data. Paid plans start from $29.99 per month
  3. Sellery. The real-time Amazon repricing tool allows you to create repricing strategies that win the Buy Box, increase sales, and profit automatically. The trial version is free. You can then upgrade to a paid plan that will earn you 1% of your monthly gross sales. Minimum monthly payment is $50
  4. FeedCheck . FeedCheck allows you to monitor and respond customers reviews in order to build relationships with customers across all sales channels. It allows you to quickly access Amazon reviews, which will allow you to provide better customer support. It also allows you to monitor the product reviews and questions of your competitors so that you can improve and analyze your products.
  5. Shop.Tools . This app automates your Amazon dropshipping shop. Access a powerful keyword manager, PPC management tools, product research tools and marketing automation tools made with ManyChat. Messenger marketing workflows can be downloaded for promotion counter distribution, automatic review captures, rebate distribution and other purposes to help you grow your Amazon business quickly.

Dropshipping from your online store

Creating an online store to sell Amazon products is another option to dropshipping Amazon products via third-party websites like Amazon and eBay. This is the best way to build a profitable dropshipping company.

Learn more: 

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Pros

You have more control. Your online store allows you to set up a shopping environment that is conducive to selling your products, and most importantly, to adding value to your customers. You can personalize the layout and design product pages to better inform customers about your products.

Simple design. Using platforms like Shopify, it’s easy to create your own ecommerce store. You can choose from hundreds of store designs, customize it, add your products and connect a payment gateway. You can create an online store in a matter of hours depending on what type you are looking for.

Mobile-ready. Selling via Amazon and eBay via mobile can be difficult. Your online store will be responsive if it is built with a trusted hosted eCommerce platform. This means that it will look great on both an iPad and a mobile phone. This is becoming increasingly important as almost 30% of online sales are done via mobile devices.

Shopify and other online stores allow you to manage your entire business via your mobile device. Dropshipping business owners often want to operate their business from anywhere, even on the beach.

There are no third-party fees. Amazon and eBay will not charge 10% to 15% for every sale. This will greatly increase your profit margins. Starting your dropshipping company through an online store will make you more money.

More dropship supplier options. You can establish relationships with wholesalers via sites such as AliExpress, AliBaba and Oberlo if you own a dropshipping company. You can also find vendors that use EPacket shipping if you are concerned about shipping delays. This will speed up shipping and ensure your products arrive at customers sooner.

Building real businesses. You’ll also be creating equity in your business. A business that is built around a website can be sold much more easily.

Cons

You will have to generate traffic via marketing, social media and SEO. You’ll need to invest time and money in long-term campaigns to promote your store.

Shopify is the best way to grow your online business.

Dropshipping from Amazon can help you increase your sales, no matter how experienced or new. Dropshipping is a great way to increase sales for your Shopify store. We have the tools to assist you with dropshipping fulfillment and pricing. Also, be sure to read our top dropshipping tip. You can make your online business more profitable and live the life you want.

Joining an ad network is a popular way to make money from blogging

Joining an ad network is a popular way to make money from blogging. There are many networks to choose from, so it can be hard to find the right one for you.

To find the best ad networks, we’ve done extensive research on all available options. The network that is right for you depends on your level of experience, whether you are just starting out, have over 100,000 page views per month or fall somewhere in the middle.

After a thorough analysis of all options and looking at hundreds real-life income reports from bloggers, we found that the top five ad networks are:

  • MediaVine The Best Overall Ad Network for Bloggers with 50,000-100,000.00 sessions per month
  • Google adSense:Best if you are a beginner or have less than 10,000 page views per year
  • Ezoic Best for bloggers with 10,000-50,000 page views per monthly
  • AdThrive Best for those who have more than 100,000 page views per month
  • Media.Net The Best Google AdSense Alternative for Bloggers with Less Than 10,000 Page Views per Month

How Ad Networks Work

An ad network is a direct contact with advertisers and handles all details related to advertiser negotiation, creation of ads, and management. You will be provided code to use on your site when you sign up for a network. This code can often be done through a plugin that makes it easy to control where the ads appear on your blog. You have control over the location and number of ads that appear on your website in most cases.

You receive a percentage of the fees that the advertiser pays to the ad network as an ad publisher. The amount you make depends on many factors, such as your website traffic, blog niche, quality of content and the perceived appeal of your site to potential advertisers. You can make more money if you have more success with advertisers placing ads on your blog.

Pricing models for the Common Ad Network

The average blogger receives between 50% and 75% of total ad revenue from networks. The rest of the fee is retained by the network for the effort they put into acquiring advertisers and managing this process. Each network has its own terms. Some networks do not disclose the formula for ad compensation.

There are many ways to advertise, but these are the most common.

  • Cost Per Thousand (CPM).Advertisers are charged a fee for each thousand impressions that a single ad gets.
  • Cost Per Click (CPC), Advertisers are charged a fee for each click on an ad.
  • Cost Per Acquisition (CPA) Advertisers are charged a fee when someone clicks on an advertisement and makes a purchase.

You will be called a publisher when you post ads to your site via a network. Ad networks may discuss publisher compensation in terms like Revenue-Per-Thousand (RPM), Revenue-Per-Click (RPC), or Revenue-Per-Acquisition (RPA). This is the other side of the coin. Networks may discuss what publishers receive, minus the cut that the ad networks take for managing the advertising process.

How we evaluated Ad Networks

The number one reason people join ad network is to make money from blogging. So you need to optimize the amount of ads you receive on your blog. When evaluating the options, we focused on their potential to make money.

We also considered the following factors when reviewing our findings:

  • Easy setup: You want to quickly start making ad revenues with an ad network.
  • Support The most reliable ad networks provide significant support for their publishers and respond promptly to questions.
  • Timing and payout threshold : Bloggers need to be paid promptly. It is not a good idea to put up with long hold times on your earnings while you wait for a payout threshold to reach.
  • Reporting and Dashboard: It is important to be able quickly to see the performance of advertisements on your blog.
  • Traffic requirements Many ad networks have minimal traffic requirements that can sometimes be quite high. We took a look at each network’s traffic requirements.

For this article on the top ad networks to use for bloggers, we analyzed hundreds of income reports from bloggers. MediaVine is the most popular ad platform.

Mediavine is the preferred ad network for bloggers who are successful. To join, you need to have at least 50k sessions per month.

Mediavine uses sessions to get into many ad networks that require page views. Sessions are one-time visits to your website. If a visitor visits your blog but views three pages, their session count is one, while their page view count is three. Mediavine’s strict requirements for session count mean that not all bloggers are eligible to join the network, especially if they are just starting out.

Five of the Best Advertising Networks For Bloggers

Your monthly blog traffic will determine which ad network is best for you. Your earnings potential will increase the more traffic you have. We reviewed dozens of ad networks and found MediaVine was the best choice. Each one has its own reasons, which we will discuss.

1. MediaVine – Best Ad Network for Bloggers With 50,000 – 100,000 Sessions Each Month

MediaVine is a top ad network because its payouts are much more generous than many others. Mediavine is reported to have earned bloggers 200-400 times more than Google AdSense.

Mediavine pays 75% to publishers, while Mediavine keeps 25%. After year one, you can earn an annual loyalty bonus of between 1% and 5%. Bloggers who have high traffic sites and generate five to fifteen million impressions in a 30-day period are eligible for a revenue share between 80% and 85%.

Mediavine is well-known for its fast-loading ads. This is essential to ensure that your website loads quickly. It’s easy to sign up. Simply complete the Google form, and you will be notified within days whether or not you have been accepted. To be accepted, you will need a website of high quality that meets MediaVine standards. Mediavine requires you to verify that your Google Analytics has recorded at least 25,000 sessions within the last 30 days.

Mediavine requires at least a 90-day commitment. Mediavine membership requires a minimum 90-day commitment.

Bloggers who don’t reach the MediaVine minimum of 50,000 monthly sessions traffic threshold are often disappointed. Bloggers often take months, if not years to reach this volume.

MediaVine at a Glance  
Minimum traffic: 25,000 sessions per month
Acceptance is difficult It is not easy
Easy account setup Simple
Publisher dashboard: It is intuitive and very easy to use.
Customer support: Good
Potential income: Better than the average
Limitations on payouts Minimum payout threshold $25-$200
Methods of payout ACH, PayPal and paper check. Wire transfer fees apply.
Timing of payout: Net 65 is 65 days between the time money is earned and the time when the publisher receives ad revenue.
Google Certified Partner in Publishing? To join MediaVine, you will need to be in good standing at AdSense

Example of an ad served through the MediaVine network
(Source: TheWalletMoth.com)

MediaVine offers income potential

We gathered real-world examples from income reports of bloggers to give you an idea of the potential earnings you could make with MediaVine. These are just a few examples where bloggers have made money using MediaVine.

The intuitive MediaVine dashboard makes it easy to track ad performance and earnings. (Source: MediaVine.com)

2. Google AdSense – Best Ad Network for Bloggers with Less Than 10,000 Page Views

Google AdSense is one the most straightforward ad networks to join. It is also the largest network, with more than 2 million publishers. Google is the king in online ads. Millions of advertisers are competing for Google ad space. This could lead to more revenue opportunities.

Signing up for Google AdSense is simple and straightforward. You will usually hear if you have been approved within 48 hours. Once you have been approved, you have two options: manually place ads on your blog, or add code to your site to automatically post ads that are tailored to your website’s content and layout.

Google shares 68% of total Ad Revenue with publishers for display ads, and 51% to search ads. They do not disclose their revenue share for AdSense products. Google offers both CPC ads and CPM ads. Advertisers can choose the method they wish to pay for ads. Google then delivers ads to your website that it believes will be most profitable for you (and Google).

Google’s intuitive dashboard makes it easy to track earnings and ad performance.
(Source: Google.com/Adsense)

Google Certified Publishing Partners are the most prominent ad networks. This means that you must be in good standing with Google AdSense. AdSense is an excellent place to start if you are a beginner blogger. Bloggers often move to other networks when their traffic exceeds 10,000 pageviews per month.

AdSense’s biggest drawback is the fact that you won’t likely make much money. It’s still a great way for your audience to become used to seeing ads on your website as you increase your blog traffic.

Google AdSense at a Glance  
Minimum traffic: No, although you will need to submit a reasonable amount of content to be approved.
Acceptance is difficult Simple
Easy account setup Simple
Publisher dashboard: It’s easy to use and good looking
Customer support: Fair to the Poor
Potential income: Low
Limitations on payouts Minimum $100
Methods of payment EFT, wire transfer, Western Union Quick cash, Rapida, checks by post, EFT
Timing of payout: Each month, earnings are finalized and paid between 21 and 26 of the next month

Google AdSense Offers Income Potential

We compiled real-world examples from income reports of bloggers to give you an idea of how others make money with AdSense. These are just a few examples where bloggers have made money using Google AdSense.

  • The Money Ninja blog made $158 with 47,594 pageviews in a single month.
  • Evolving Table made $87.30 with 100,340 pageviews in one month using AdSense and an additional $191.48 via Gourmet Ads (an advertising network for food bloggers).
  • The She Dreams of Alpine blog made $20 in just one month from 762 sessions.
  • This Online World generated $166.17 with just over 20,000 page views per month.

Google offers a calculator on its site that helps you see how much you could earn for various niches and traffic volumes. (Source: Google AdSense)

3. Ezoic – Best Ad Network Bloggers with at Least 10,000 Monthly Pages Views but Less Than 50,000 Sessions

Ezoic recommends that your page views per month average 10,000. If you do not meet this threshold, admittance to their network is unlikely. Ezoic asks for original content and a track record that shows identifiable traffic. In other words, Ezoic wants you to know where your traffic comes from.

Ezoic has been certified as a Google Publishing Partner. To join Ezoic, you will need to follow Google Ad policies.

Ezoic’s ad network is easy to use. Ezoic’s support for publishers is outstanding. They offer 24/7 online support and you even get your own account manager. This is rare among low-traffic ad networks. You have full control over the location and number of ads that are placed on your website.

Ezoic features an easy-to-use dashboard and simple-to-understand monetization reports. (Source: Ezoic)

Ezoic is proud to offer a site speed accelerator that it claims can improve website speed, unlike some other networks with slow ad server that can slow down your site. Ezoic offers fast payouts for an ad network, with a Net 30-payout schedule. Ezoic also has a $20 payment threshold, which is lower than Google’s $100 requirement. Ezoic is not tied to MediaVine, which requires a commitment of 90 days. You can leave or join Ezoic at any time.

Ezoic at a Glance  
Minimum traffic: Minimum 10,000
Acceptance is difficult Medium
Easy account setup Simple
Publisher dashboard: Excellent, intuitive, and simple to use
Customer support: Excellent
Potential income: Bloggers with 10,000-25,000 page views per month are well served
Limitations on payouts $20
Methods of payment PayPal, check and direct bank transfer (Payoneer).
Timing of payout: 30 Day Net
Google Certified Publishing Partner Yes

Ezoic has the potential to generate income

Ezoic doesn’t release the exact formula for publisher payouts but it is well-known for producing earnings that are up to four times more than Adsense. Ezoic’s superior payouts can be attributed to its data-driven machine intelligence functionality, which optimizes ad types as well as ad placement on the site.

These are just a few examples from what Ezoic users report making with Ezoic.

  • Ezoic makes 95% of the Johnny Africa blog’s ad revenue. is an average $450 per month and has about 2500 pageviews per day.
  • From 13,454 pageviews in one month, The Mathers on the Map made $129
  • From 223,322 pageviews in one month, the Alluring Souls blog earned $1.304

Capital Matters did a head-to-head comparison of earnings results from AdSense and Google and found Ezoic was dramatically superior in terms of earnings per thousand visitors.
(Source: Capital Matters)

4. AdThrive – Best Ad Network for Those With 100,000+ Page Views per Month

AdThrive is a network that you should seriously consider joining if your blog receives more than 100,000 page views per month. AdThrive works in the same way as other ad networks. AdThrive manages all aspects of your site, including ad optimization, advertiser relationship management, and even ad optimization. AdThrive offers free video hosting and the AdThrive video player allows you to start making money from your website.

Blog owners who have blogs that generate a lot of traffic often think about working with advertisers to create custom ad contracts. AdThrive claims it can provide a 173% increase in revenue over self managed ads. You get paid regardless of whether the advertiser pays AdThrive (which isn’t always true when you sell your ads).

AdThrive requires that traffic come from the US at least 50% and that you are in good standing with AdSense as AdThrive has been certified by Google. Although it is easy to apply for Adthrive though, this premier network may be strict about reviewing your site’s content and quality.

 

Tip You will need a blog of high quality with excellent content to be admitted into the AdThrive network.

 

The AdThrive publisher dashboard makes it easy to track earnings and ad performance. (Source: AdThrive)

AdThrive publishers will earn a 75% ad revenue share. AdThrive keeps 25% for its services. This payout model is very similar with MediaVine’s, except that there are bonus incomes and higher traffic.

AdThrive is a network that works with many high-quality partners. This means that you can make more per thousand page views with AdThrive as opposed to MediaVine. Each blog is unique, so it’s worth running a test to determine which network best monetizes your site.

AdThrive At A Glance  
Minimum traffic: 100,000 page views per month
Acceptance is difficult It is not easy
Easy account setup Simple
Publisher dashboard: Excellent, easy to read and navigate
Customer support: Excellent
Potential income: High
Limitations on payouts $25 for all other methods, except wire transfer which requires a minimum of $100
Methods of payout ACH, echeck and PayPal. Paper check and wire transfer. Feels apply to wire transfers and paper checks.
Timing of payout: Net 45
Google Certified Publishing Partner Yes

Income Potential with AdThrive

AdThrive has a very high income potential. AdThrive’s payout is Net 45, compared to MediaVine’s Net 65. This means you get paid 20 times faster. Many MediaVine publishers switch to AdThrive after they reach AdThrive’s high traffic requirements.

These are just a few examples from blogs that have made money through the AdThrive network.

  • The Thrive/Strive blog earned $3,779 and had 435,2981 pageviews in a single month.
  • Kate Kordsmeier made $3,516 and had 137,925 pageviews in a single month.
  • From approximately 700,000 page visits in a single month, the SuzanRose.com blog earned $8.686
  • Living the Blog made $11,268 in just one month from more than 4 million sessions.

AdThrive has a simple three-step application process to join the ad network. (Source: AdThrive)

5. Media.net is the best alternative to Google AdSense on new and low-traffic blogs

All of the ad networks we have mentioned so far are Google Certified Publishing Partners. Media.net is not Google Certified Publishing Partners (GCPPs). This makes it an excellent alternative for anyone having problems with AdSense. You will need to use a non-GCPP network if you are ever banned from AdSense.

Media.net is a specialist in contextual ads from Yahoo!Bing. Display, video and native ads are also used by the network. These ads can be customized to your website’s look.

Contextual ads show ads that are related to your website’s content based on keywords used. A contextual ad might be displayed for products that help with stress relief if someone searches for “stress management” on Google.

 

Tip To increase traffic and increase your ad revenues, you must understand the proper use of keywords.

 

Although Yahoo-Bing’s network is smaller than Google, the quality of Yahoo-Bing’s ads is almost as good. Some even say that it is better.

Media.net does not require minimum traffic, but you will need to have a good website design and intuitive navigation. You also need to have several pages and posts on the site before applying for this ad network. It’s quick and easy to sign up and you will be notified about your acceptance in 48 hours.

Media.Net at a Glance  
Minimum traffic: None
Acceptance is difficult Simple
Easy account setup Simple
Publisher dashboard: Average
Customer support: It’s great that you get a dedicated account manger
Potential income: Google AdSense is comparable to Google AdSense, but slightly better
Limitations on payouts $100
Methods of payment PayPal and wire transfer
Timing of payout: 30 days net
Google Certified Publishing Partner No

Media.Net offers income potential

Media.net doesn’t disclose the exact payout structure, but many bloggers claim they get between $3 and $6 per thousand impressions via the network. This means that you might earn a little more or less than AdSense, but not nearly as much as AdThrive or MediaVine.

Because income reports from Media.net publishers are difficult to find, successful bloggers tend to increase their traffic quickly. They move to higher-paying networks such as MediaVine and AdThrive once they have accumulated more page views.

Here are some examples of bloggers who have used the Media.net network.

  • The Ladies Making Money blog made $621 in a quarter (page views unknown). After it reached the minimum of 25,000 sessions, Media.net switched to MediaVine.
  • The Simply Organized Home blog made $62.33 with 36,016 pageviews in one month. It also earned $91.33 AdSense from the same month. This is permissible since neither network has an exclusive policy.

With Media.net, you have access to all types of ads, including display, native, contextual, and video ads. (Source: Media.net)

Mandiant Reveals The SaaS: Mandiant Recovers From FireEye

Mandiant Reveals The SaaS: Mandiant Recovers From FireEye

Revenge Of The SaaS – Mandiant Dumps FEE

Mandiant, in a cybersecurity divorce with fewer leading indicators that the dissolutions of Kim and Kanye has sold the product section of the company to Symphony Technology Group (STG), for $1.2 billion. STG will take over FireEye’s position as the “almost-acquired vendor”. In Q4 2021, the long and complicated story of two companies that should never have been combined will be over.

A Culture Clash Starting Day One

Mandiant and FireEye cultures never really merged. FireEye employees were experts in hardware sales, while Mandiant had a culture that was more focused on mastery and expertise. While both groups were able to show their brilliance, the dream team they envisioned was never realized. This misalignment wasn’t corrected and it was a result of the post-acquisition braindrain that saw a Mandiant diaspora launch startups, run other security companies and lead security programs as chief information security officer. FireEye employees also left the company quickly and continued doing much the same.

Mandiant was a cybersecurity darling. It had just experienced a successful IPO and its stock price soared 80%. FEYE quickly became a leading innovator in the cybersecurity sector. FEYE was a leading security company, a “new vendor” that had a different approach to security than the anti-virus-heavy vendors of the previous decade. FireEye was too excited to enjoy the spotlight. Vendors suffered financial losses, missed opportunities, and products which were great but did not replace incumbents. Mandiant was made famous by the APT1 Report. It became one of the few go-to incident response companies after responding to numerous intrusions from state-nexus actors.

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FireEye was never the vendor it was rumored to be.

FEYE’s portfolio contained security hardware that sat across nearly the entire technology stack. However, those devices never really replaced other controls. Firewalls are still in existence, and sandbox functionality was added to them. TAP and Helix, FEYE’s other products, did not take over the security analytics (or security orchestration automation and response) market. The company searched tirelessly for the Mandiant dominance in the incident response market, but never found it. Mandiant began to reinvent itself slowly through legacy services, and software-as-a-service (SaaS) although the products did not achieve a dominant market position.

FireEye’s ability to see where the markets are heading well before the rest is probably the most important thing that it should be remembered for. FireEye not only bought Mandiant but also acquired iSIGHT Partners, an earlier cyberthreat intelligence firm that joined with Mandiant. FireEye also acquired Respond Software, a SOAR player in Invotas (now Helix). However, it is not enough to see what is coming and act early. In all cases, FireEye products did not become must-haves. While the Mandiant business side performed well, and was able to participate in many Forrester Wave(tm Leader) evaluations, FireEye products didn’t fare as well. Mandiant eventually recognized that legacy FireEye solutions were keeping them back and the relationship was not equal.

Mandiant Creates FireEye Products That “Work” for Clients

Kevin Mandia stated that the company is committed to a FEYE-only product ecosystem in its services practice during multiple earnings calls. That was evident after the sale to STG. There were no half measures. Mandiant gained momentum with its SaaS offerings, including Mandiant Security Validation and Mandiant Advantage Threat Intelligence. Mandiant Managed Detection and Response was also available. Security market values integration more than bundles, but both can be valuable.

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Services Do Not Sell Products

In M&A transactions such as this, often the service vendor purchases the product vendor. Software and SaaS companies are better positioned to purchase services companies because they have higher margins, cash flow, multiples and more cash. We’ve written extensively about the growing number of companies that launch services wrapped around their IP in managed detection, response (MDR), cybersecurity consulting and managed security service markets. Bundled solutions, such as managed SaaS or bundles that include “managed platform”, are a hot trend. SaaS’s economics are attractive for buyers and vendors, but SaaS is a product hosted elsewhere by another person. Security teams still use this solution. Vendors and end users can get the best of both worlds by layering managed security services capability on top SaaS and selling bundles.

Similar to FireEye’s move into SOAR or its recent early move in breach and attack space with the acquisition Verodin (now Mandiant Security Validation), this company continues making the right moves ahead of competitors. These moves didn’t always work out, but they did provide a catalyst for others to follow their lead.

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STG Thinks It Knows What We Don’t

Whatever the reason STG bought McAfee and RSA and FireEye, each vendor represents a once proud security company that failed to migrate to the cloud, pivoting too late to SaaS and then seeing its market share fall to rivals. These acquisitions are likely to have huge capital benefits, or private equity firms believe they can bring these companies back together. Maybe STG has plans to create a cybersecurity super group, similar to the Damn Yankees.

STG either has added to its fleet of boat anchors worth billions of dollars or set the stage for a remarkable comeback story. It doesn’t lack ambition. It is likely to result in a reduced product portfolio vendor, an exciting new rebranding announcement within 18-24 months, as well as an IPO by an innovative security company that all of us shouldn’t be so familiar with as the barely glued-together parts of McAfee and RSA.

Mandiant will benefit from the sale of its acquirer

End user security professionals who are interested in seeing how it plays out can see Mandiant’s forward momentum. Mandiant appears to have streamlined itself to keep its forward momentum. While attached to FireEye, Mandiant had difficulty selling its “controls-agnostic services”. This is now solved. Mandiant will be able to leverage its intelligence-driven services, and expand the Managed Defence business. This is one of the most requested requests by its clients in the Wave evaluation of the MDR space. The cyberthreat Intelligence teams will be able to monitor and manage any vendor’s security controls more effectively, which will allow them greater visibility into the global threat environment. This removes any bias from Mandiant, as Kevin Mandia stated.

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FEYE gains from STG’s bank account and is removed from the investor spotlight while it retools. It is possible that it is merged with McAfee or RSA, which would be a risky move that will not solve any more problems than it creates. FireEye is a better player than STG’s two other big-brand cybersecurity “has beens”. However, being the best player on an inept team means you will lose most of your games. The PE acquisitions of cybersecurity companies have resulted in a lot of activity for investors, but very little innovation for end users.

We expect Mandiant to be a well-known security brand in five years. FireEye will likely be buried in a renamed IPO with many “synergies”…for investors.

B2B Companies Report on Results from Blogs, SEO and Social Media Strategies

Hubspot’s 2013 State of Inbound Marketing Report reveals that blogging can be a benefit to companies. A blog can increase a company’s visibility in market, promote products, generate leads, and establish industry expertise. Customers can also interact with brands through blogs. Social media and SEO are important avenues for lead generation. Here are some statistics from the report about the state of inbound market.
BLOGS

  • According to a survey, 62 percent will blog in 2013.
  • 82% of marketers who blog every day have a customer, compared to 57% of marketers who blog only monthly.
  • 79% of companies that have a blog report positive results inbound marketing this past year.
  • Last year, 43 percent of marketers found a new customer through company blogs.

SEO & SOCIAL MEDIA

    • 15% of marketers believe that SEO results in higher sales conversions than average.
    • 21 percent of marketers say that social media has become more important for their company in the last six months.
  • SEO and social media combined accounted for 23 percent of all inbound budget allocations 2013; SEO is a top source of lead generation with 25 percent finding that it has a lower cost per lead.
  • In 2013, 52 percent of all marketers generated a Facebook lead.
  • In 2013, 43 percent of marketers generated customers from LinkedIn.
  • 36% of marketers discovered a new customer through Twitter in the last year.
  • Google+ was used by 15% of marketers to source customers this year. Pinterest was used by 9 percent of marketers to source customers in 2013.

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INBOUND MARKETING

  • 60% of companies have inbound marketing as part of their overall strategy.
  • Inbound marketing was implemented by 65 percent of B2B businesses in 2013, and 46 percent of B2C firms reported doing so in 2013.
  • 41% of marketers believe that inbound marketing has produced measurable ROI for them in 2013.
  • 41% of CMOs/CEOs reported that inbound generated the positive ROI desired last year.

The report concludes that inbound marketing strategies are increasingly being recognized by B2B businesses. HubSpot’s Fifth Annual State of Inbound Marketing Report examined data from over 3,300 participants from 128 countries. This included CEOs, marketers, and agencies.

Payday loans: What are they and what can you get from them?

Have you ever been in a situation in which you needed cash right between paydays? You spent the majority of your money on daily necessities like groceries and utility bills. This is a frustrating situation, especially if you need it urgently and can’t wait for the next payday. Payday loans will allow you to get the money you need.

This type of loan allows you to borrow money and the lender will pay you on your next payday. You don’t have to repay the entire loan on your next payday. However, the amount you borrow and the plan you choose will help you in financial emergencies.

Post-dated checks will be issued on this type of loan. The loan will be automatically paid off when the next payday arrives. This is like advancing cash to your job. How can this type loan help you?

It will provide the cash you require in times of financial crisis, as mentioned above. You can rest assured that you will get the cash you need as soon as possible, even if your next payday falls in two weeks.

Because it is easy to obtain approval, this type of loan is highly preferred by many people. This type of loan is available to anyone with good credit. Because the lender is confident that you can pay the loan back on your next payday, they will let you borrow the money you need and you won’t have to worry about getting it back.

This type of loan may also come with interest. You will need to pay interest and other fees in addition to the principal amount.

You should also remember that you don’t have to repay the entire loan in one payday. Many lenders offer different payment options. You can pay the loan off in as little as two paydays. You can rest assured that this loan will not be a burden if you choose a reliable lender and have a flexible payment schedule that you feel comfortable with.

You should choose the best payment plan for this type loan. You may find yourself in a financial bind and end up spending more than you borrowed due to interest.

Always remember to repay cash borrowed as quickly as possible.

This is the purpose of a payday loan and what it can do for you. Payday loans are a great option if you have a dire need for money that isn’t due until payday. Payday loans are easy to obtain approval for and easy to repay.

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Same-day Payday Loans

It is impossible to predict when an emergency might occur. You will need immediate cash in this type of situation. You may need urgent cash for medical attention, car repairs, or home repair. However, same-day payday loans can help you meet your immediate needs.

Individuals who need immediate cash in an emergency situation can get same-day payday loans. The lenders can be at risk because this type of loan is not secured. They charge high interest because of this. The loan can be accessed without collateral and you don’t need to have good credit. You can borrow amounts up to $1500 through same-day payday loans depending on your monthly income.

After you have been granted a loan, your next paycheck will be the due date. The loan terms may take between two and four weeks. Some applicants may try to extend their repayment terms, but this is discouraged as you will incur more interest.

It is important to know that payday loans can be repaid in as little as 24 hours. Due to the tight competition on the market, lenders now offer competitive interest rates. Customers have the advantage of getting instant cash at lower rates. Payday loans are also available to those with poor credit ratings. However, they must convince the lender that they can repay the loan.

Lenders of same-day payday loans may also ask you for certain documents. Before your application can be approved, they will require you to provide certain documents. You must first be a full-time employee. As proof, you will need to produce a job record. You must also have a minimum income of $1000 per month. The lender will approve your loan after you meet these requirements.

Do you need cash urgently? Check if you meet the above requirements. The loans can be deposited in your bank account within one day. Same-day payday loans are the best option if you have to pay your electricity, water, rental, or medical bills.

Payday loans are sometimes only taken out by people who have exhausted all other options. Some people borrow money from family and friends. If you don’t have any previous loans from them or you repay them promptly, this will work. You can apply for payday loans the next day if they are short of cash.

Have you ever wondered what the name of same-day payday loans is? The loans can be released in as little as 24 hours. There are times when loans are released in less than 24 hours. It is easy to submit an online application and get approval. You have a higher chance of receiving a loan amount if you borrow from the same lender frequently.

Remember to only apply for loans when you have an immediate need.

How to Apply for a Payday Loan

Did you ever need cash so badly that you didn’t know how to get it? Payday loans are a bad option. Payday loans are money borrowed from payday loan companies. These loans can be paid back in a matter of weeks with the appropriate interest rate. A payday loan can help you overcome any financial problems you may be facing.

Here are some helpful tips for applying for a payday loans. First, you will need to have a pay slip from your last job, photo identification, as well as a blank check.

Step #1 – Begin your search

The yellow pages of payday lenders in your area can be found by searching the yellow pages. For easy access, start with a nearby location. You can find the address of payday loans in your area by looking through your phone’s yellow pages.

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Step 2 – Provide basic requirements

Be sure to have everything you need before you go into a payday loan shop. All the above-mentioned items, such as your ID, pay stub, and blank check must be present. You’re now ready to go.

Step #3 – Get moving

This will give you an idea of how much money you are willing and able to accept. It is important to think about the reasons you are applying for this loan. You can visit as many payday lenders in your area as you like to find the best deal. There are many payday loans available. Payday loans with lower interest rates and fees are the best. You can fill out the application paper if you already have your location.

Step #4 – Wait for approval/denial

You should remember that not all requests for loans are approved. Based on your last pay stub, the business establishment will check if you can afford to pay the requested amount. If they find that you are unable to pay the requested amount, they may turn down your request or offer a lower amount. You will be notified by a representative about the outcome of your request for the requested amount.

Step 5 – Write a Check

After you and the other have agreed on the amount to be borrowed, you’ll be given the chance to write a check detailing the requested amount as well as the interest rate. After you have signed, please leave out the “pay to the ordered of” section. This will be completed by the representative on behalf of the company.

Step 6 – Explaining the rules of payday loans

Once you have handed the check in, a representative will explain the contract rules and regulations. The representative will then explain the contract rules and regulations to you. You will then be asked for your signature. The money will be sent to you. When you pay the loan, a due date will be set. Your financial problems will be solved at that point.

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2020 in Review: Top Insights from APAC

2020 is the year of the Rat according to the Chinese Zodiac. This year should be a year of new beginnings. As marketers, this was a true statement. We redefined consumer behavior and adapt our marketing strategies to the digital age.

We are a marketing agency that helps marketers be agile and move quickly. However, we understand the importance of helping to ensure that every dollar is measured and understood.

We have compiled a list of top Think with Google content for 2020. It includes digital opportunities in APAC, industry and consumer insights, best practices to achieve digital marketing maturity, tips and tricks on optimizing and efficient spending.

1. Looking back to look forward

Marketers pride themselves on being able to understand their customers. In a year that has seen so many changes, we had to distinguish the trend from the reaction. We examine the rise in searches in 2020 in APAC and identify five consumer trends that brands must know before they enter 2021. We look at how last year has changed consumer mindsets and redefined what it means to be a successful brand.

Get the complete report to interact with the trends.

2. We learned how cognitive biases shape shopping behavior

How do consumers make decisions in an online environment with limitless information and abundant choices? A new decision-making model reveals six cognitive biases deep within consumer psychology. These biases can have such an impact that when they are combined in a study it led to a fictional car insurance company winning 87% of consumers preference over other trusted brands. This shows the power of behavioral science principles to win and defend consumer preference.

Find out more about the six cognitive biases, and how you can apply them

3. India’s online video audience continued to grow

India’s online video audience now exceeds the US with 1 in 3 Indians viewing online videos. Brands have an opportunity not only because of their sheer size, but also because of their engagement. Each user spends an average of over an hour online, mostly in the privacy of their own homes. Over half of online video users watch content to have fun, relax, unwind and be entertained. 43% prefer learning-based content. Brands have a unique opportunity to work with influencers, who have created large, loyal and eager audiences for new content.

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Find the top internet viewer trends in India

4. Digital adoption in SEA surged

A huge wave of consumers started using digital services in SEA — a trend that was accelerated by COVID-19 lockdowns. We saw 40 million people go online in the past year, more than double the average annual number over the previous five years. This huge growth means that 70% of the population uses the internet. One in three digital consumers tried a new service at least once during this period, with the fastest growth occurring in education, grocery, loans and online video ( see their videos). This behavior does not only include lockdowns. We expect these trends to continue as people trust digital tools more. 90% of new users across SEA said they would continue to use digital services after COVID-19. It is estimated that by 2025, online gross merchandise value will surpass $300 billion.

View the complete e-Conomy SEA Report

5. Digital marketing maturity is more important than ever

As we enter a digitally accelerated era, eleven industry experts discuss how digital marketing maturity can be a foundational part of our success. Sir Martin Sorrell is the founder of the largest advertising and PR company in the world. He said that understanding the role of data, programmatic and how it fashions highly personalized content at scale will determine the future marketing. However, brands don’t have to start large. Building strong digital hygiene foundations is the first step towards digital maturity. This includes accurate naming and tagging. You can also use experiments to make sure your largest investments are profitable.

11 industry leaders

6. Asian gamers lead the charge

Asia, home to 1.5 billion gamers is the fastest-growing gaming area in the world. This is mainly due to the growth of female gamers. Asia accounted for 68% of the global esports gaming revenues in 2019, thanks to its established esports community and fan base, robust internet cafe infrastructure, prominently mobile-first consumer base and strong internet cafe infrastructure. Asia’s gaming market offers endless revenue-generating opportunities for marketers, strategists, game developers and strategists. This is especially true in Japan where mobile gamers made 10x more revenue per year than the average Asian gamer. Be aware of the differences in game-playing preferences between APAC markets. South Korea, Japan, and SEA players prefer role-playing games while India and China gamers prefer action games. China’s gamers have shifted to strategy-based games that often draw on local art styles, heroes and storylines.

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View the complete APAC gaming insights collection

7. The future is first-party data

Sir Martin Sorrell, who is well-known for his 30+ years of service at WPP believes that only one factor can change the future digital marketing. It is first-party data. Matt Brocklehurst is Google APAC’s head for platforms marketing. Sorrell shares his views on data and creativity, transparency and how brands can navigate the next decade with “persistence and speed”.

View the video

8. In an uncertain year, agencies stayed agile

We spoke to nine agency leaders and learned the best ways to create and think in isolation. Also, tips for rethinking your brand strategy now and into the future. Agency leaders use this time to experiment with new methods and challenge established working models in creative thought. From thinking digital first and double down on production turnaround times to being more like publishers, creating work and responding quickly to clients’ requests. Leaders in marketing strategy are trying to maintain stability wherever possible, while only adapting the parts of the business that require agility as they discover the right balance between “new” or “normal.”

Hear the leaders of agencies

9. New online stores opened on every digital corner

Shopify store creations in Southeast Asia increased 62% between April and May, compared to last year. Expectations for frictionless, fast e-commerce are rising with more online stores capturing the attention a growing number of digital shoppers. Despite the pandemic, 70% of online shoppers will still shop in the same categories they bought online. Trendwatching confirmed that “all meaningful and lasting trends in consumer behaviour are founded on fundamental human needs or wants, and with E-commerce it’s often all about convenience.”

How to Maximize Omnichannel Impact in Retail Space

10. The region is cautiously optimistic about traveling again

APAC places booking vacations at the top of their priority list for actions after lockdown. The way that consumers travel will change, however, so there will be new marketing strategies for the travel industry. Promotions, safety, cleanliness, and flexibility in bookings are all key elements to securing customers for travel. Instilling customer confidence is crucial for business travel. However, this assurance can look different from one market to the next. In China, 48% of travelers believe hotels have better health protection than vacation rentals. New Zealanders, however, had a different perception.

Learn more about the state and future of travel in APAC

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From Magento into WooCommerce, part 3

Here is the third installment of a series where I describe my choice to leave the Magento platform, and examine WooCommerce. In “part 1,” I clarified my disillusionment with Magento, which started the process of looking for an alternative. In “part two,” I analyzed the procedure for testing and installing WooCommerce. In this”part ,” I keep uploading products and analyzing various plugins, all which will help me decide to stay with WooCommerce, or not.

I see that an ecommerce site as the heart of my advertising and selling. It’s the base of my customer-facing systems and a stable foundation for the back end management. The current marketing trend for ecommerce is more focus on social media in contrast to the conventional email newsletter approach.

In building a new website with WooCommerce, I am seeking to create a website that integrates nicely with Facebook and another social networking platforms — where new arrivals could be declared, intended pre-releases reviewed, and infrequent items highlighted. I seek a blog which may be printed on both the site and Facebook concurrently, so that clients can enjoy my items and promote them on Facebook. I also require a site that interfaces with Ebay, and readily loads products on Ebay.

These and more can be accomplished with both Magento and WooCommerce. I have, however, found it a lot better and more economical with WooCommerce.

Both platforms have many plugins and extensions. However, WooCommerce plugins are much less expensive than their Magento equivalents. Indeed, many WooCommerce plugins are free.

WooCommerce plugins are simple to install. They can be installed and uploaded directly within WordPress. Then they can be activated and deactivated by clicking on the”trigger” link. If anything, the approach is too straightforward. There’s a temptation to use too many plugins, which I need to resist. Another problem is the enormous choice of plugins. It can be hard and time consuming to find the perfect plugin. I’ve spent more time looking at plugins than actually testing and installing them.

A point to be careful of is that the plugins I set up, the slower my website could be — especially if I set up resource-hungry plugins. So, each time I install a plugin, I should check to make certain that my site stays fast enough for fair use. If it slows down too much, I will rethink that last plugin inclusion.

Once I’ve got the WooCommerce website up and running, I will trim the plugins farther. Any I’m not using on a daily basis I shall deactivate and delete. I did this for a number of the plugins I first loaded, when I was first experimenting with WooCommerce.

I deleted the very useful WP Import and its WooCommerce extension, because after the website was loaded I didn’t need it. If I want to load more goods, it’s a matter of moments to reinstall the plugin. In the meantime it’s not there to slow down the system. With the extreme simplicity of installing WordPress plugins, it’s a very real choice to delete idle ones and reinstall them when required. This slims down your daily system.

The plugins I am currently running are as follows — in no specific order.

  • Custom Related Products for WooCommerce. This permits you to choose what products you need to reveal as related to the chosen product, and, furthermore, show nothing when you haven’t set any associated products. This is important because with no WooCommerce will select products randomly in the identical first level category to reveal as related. Thus, if, like me, you’ve got two menu levels, the associated products aren’t really related, and seem very wrong.
  • Jetpack by WordPress.com. This brings in all of the Facebook and social networking integration. It offers a lot more than I’ve used. On top of that, it’s completely free. It walks you through the integration of Facebook and the rest of the social media sites. It was easy to establish.
  • Limit Login Attempts. Whilst I am still constructing the website rather than accepting orders, this is the bare minimum safety precaution. After I go live, I will tighten security even more and extra plugins and approaches will be implemented.
  • WooCommerce. Obviously.
  • WooCommerce Grid-List toggle. This is a small plugin which allows a visitor to toggle between a grid product perspective and a list view. It is not essential, but I like to provide the option.
  • WooCommerce Points and Rewards. This is a cheap ($10) plugin which gives me a loyalty strategy. I can set the amount of points given per $1 spent and I will place the redemption values to state how many factors to the dollar on checkout. I can even reward clients on every approved product review they write and provide an introductory bonus for every new client.
  • WooCommerce PrePurchase. This is a simple pre-order module. It enables me to specify a launch date on pre-order products. It enables cash to be gathered on purchase, or when the items arrive. It’s an option to send emails to all customers who have purchased a product to say, for example, that it’s been postponed, or it has come in early.
  • WP-Lister for Ebay. This lets me pick and list products on Ebay from WooCommerce. It’s both easier to use compared to Magento equal and stronger, which is a surprise because Ebay owns Magento. I have the free version that lists the goods (including their pictures, which the attribute comparison on the programmer’s website implies is just on the paid version) and lets me change the products readily. One particularly nice feature is the ability to add a prefix or suffix to the item titles when uploading to Ebay. This was useful as it allows me to add keywords that are superfluous on my site however needed on Ebay, because of the huge selection of products there.
  • WP Super Cache. Including a caching program to a WordPress site is indispensable. It allows pages to be stored in HTML and delivered much quicker than having them created every time. This free plugin works nicely with WooCommerce and provides good results with the default settings. A few added tweaks (marked as”recommended” in the settings) make it even better. One of the nice things is that it’s smart enough to see the mini cart at the top of the page and not cache it. Thus, when things are added to the cart, the upgraded cart information is displayed on the webpage even if the remainder is cached. There are cache plugins which cost money that might be better. However, this free one will succeed until the website starts getting a great deal of visitors.
  • YITH WooCommerce Zoom Magnifier. This plugin came with my subject. It provides a zoom function to the displayed graphics.

Those are all of the plugins I’ve installed. There’s one more that I will set up, that’s the Linnworks Integration with WooCommerce. This is a professional interface which many WooCommerce websites won’t need. However, I use Linnworks for my stock control and order management. Thus, I want this plugin to ease. Unfortunately it looks like a complicated installation and, once installed, its documentation states that I need to never physically delete a item. So I’m holding off until I finish the introduction of all of my products, if there are a few that need deleted.

Among the most significant but labor-intensive tasks in developing a new site is producing the product information — crafting your own unique product descriptions, uploading all the pictures, getting the first inventory right, and populating all the required fields. I am a long way from finishing this, but the website is taking shape and start to look good.

Thus far I’ve some 350 merchandise loaded; most need a little tweaking. The final website will have about 500 products.

What the present load has shown is that WooCommerce works for me. I’ve therefore decided to stay with it. Once I’ve finished setting up this website I will migrate my present websites onto WooCommerce out of Magento.

Finishing this website will signify tidying up the merchandise, securing it properly, and introducing it to Google and the other search engines. I may use an search engine optimization plugin to aid in this. The migration from Magento into WooCommerce is going to be the real challenge. I know I can make a excellent empty skeleton, but can I extract the present information and move it successfully? Can I maintain the Search Engine Optimization rankings?

It is an interesting challenge, which will come.

4 Marketing Lessons from Launching a Brick-and-mortar Shop

Lessons learned from launching a brick-and-mortar retail shop may apply to online merchants, providing insights about boosting products, driving sales, and engaging shoppers.

On November 9 through 11, 2017, I helped open a brand new planetary retail shop. The grand opening event took only 3 times, but it was the culmination of several months of preparation and planning. Its achievement reminded me of some significant retail marketing lessons that apply not simply to physical stores but to ecommerce, also.

What follows are four advertising observations from this grand opening event for a retail chain’s 14th physical shop.

1. Some Products Don’t Sell Themselves

One of the often-cited benefits of brick-and-mortar retailing is that shoppers can take care of the products and feel that the substance. But during the grand opening, I was reminded that sometimes seeing a product in person is not enough to sell it. In actuality, ecommerce merchants could have an opportunity when it comes to selling relatively complex products.

Here’s an example. In the front of the new store there was a screen of winter boots. These boots featured the Vibram Arctic Grip sole, which is a brand new, engineered only that sticks to wet, slippery ice.

I had an chance to try out the Arctic Grip sole in a trade show in August. The Vibram people had a massive block of ice, which I walked with the Arctic Grip only strapped to the base of my Nike SD shoes. The experience was incredible. The Arctic Grip sole, which can be found on many brands of shoes, was amazing.

The writer trying the Arctic Grip only in a trade show in August 2017.

In the shop, however, winter boots armed with these high-end, sticky bottoms just seemed pricey. I heard a shopper ask her companion,”Why do these boots cost a lot?” I chased themshowed a video from when I attempted the Arctic Grip — it was on my mobile — and they purchased a pair. What had appeared expensive a minute earlier was suddenly worth every penny.

The difference hadn’t been seeing the boots in person, but with a person explain what made them special.

So this is the ecommerce chance: Online stores may include an Arctic Grip movie — in actuality, there’s one available on YouTube — which lets the shopper view the value. Online a company has an opportunity to give considerably more information than a shopper could find only walking past the boots at a physical store.

2. Live Streaming Drives Sales

To help promote shop 14’s grand opening, the merchant’s marketing agency scheduled several radio remotes. For every distant, a local station setup a 10-foot-by-10-foot pop-up tent on the front sidewalk and requested radio listeners to come by for an opportunity to win prizes and see the new shop.

Throughout the remote on Thursday afternoon, the announcer from a local country radio station had Curt, the shop manager, give her a tour of the new store on Facebook Live. A tech held an iPhone while Curt and the announcer walked around and chatted.

Nearly 400 people saw live, and several thousand people watched the video during the next 24 hours.

Within moments, a consumer called the shop and asked the team to maintain a stoneware bowl Curt had revealed during the movie. Website traffic for things Curt pointed out throughout the tour were up four days later.

Your ecommerce store can use Facebook Live for events, content, as well as products.

3. When You Give, You Get

Each morning of the grand opening, the first 50 shoppers through the door received a $10 gift card to the store and a $5 gift card to the Starbucks across the parking lot. Once inside they were offered pastries from a local bakery.

That may seem like a lot to give away because together the gift cards were worth $750. But these gift cards did three important items for the shop:

  • Made a sense of reciprocity,
  • Brought in 50 shoppers,
  • Generated sales.

Reciprocity is when your company does something nice or good to get a customer, and that customer feels a feeling of duty to do something nice back. Reciprocity is a strong. A few of the shoppers who had received a gift card created just a small purchase. But many others spent countless dollars. I watched one shopper apply his $10 gift card to some $899.99 power tool purchase.

For your ecommerce company, start looking for opportunities to make a feeling of reciprocity. When you give, you sometimes get.

4. Advertising Works

Throughout the grand opening event, the new store out sold the series’s 13 existing stores and its own site. As good as shop 14 is, it won’t be the provider’s top grossing store long duration, but it was for these 3 days.

A few of those sales might have been curious shoppers who wanted to find out what the new store was like. Nevertheless, the key driver of earnings was advertising.

This merchant invested heavily in advertisements across websites. The business placed advertisements on radio, tv, Pandora, Hulu, and YouTube. There were print advertisements, billboards, and mailers sent to thousands of speeches close to the shop. Waves have mails were sent, landing pages assembled, and electronic banner ads placed.

Advertising works. If your company needs traffic and sales, purchase an ad.

Advice from Revel’s Chief Strategy and Marketing Officer on Keeping It Simple

Keeping Things Simple

In 15 short months, Chris Lybeer, chief strategy & marketing officer in Revel Systems, has played an integral role in shaping the provider’s present and future success plans. The basis of these strategies is simple: keep things simple.

This headline comes from a 25 year career spanning the retail technology industry. During this career, Chris has developed a passion for driving customer satisfaction, while also driving innovation and value to the marketplace.

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  4. MSI multi source inventory management system
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  6. bigcommerce point of sale
  7. bigcommerce automation
  8. backorder management
  9. shopify automation app

As a continuation of our website series comprising Revel’s leadership group (check out our previous interview with CCO Leslie Leaf), I sat down with Chris to find out more about the way he defines the present makeup of Revel’s distinguished DNA, and where he thinks we are headed as both a business and an industry.

Q&A

Q: you’ve got an intriguing fusion role here in Revel Systems. How can you define your position as chief strategy and marketing officer in your own words?

A: I do have an interesting role, and it is also fun. At the end of the day, my job is to find out which markets Revel could find success in, and how we can better support clients in these markets. At Revel, we are big believers that it is far better to be focused on where we could be quite valuable, instead of just build and promote a solution to the masses. Therefore, a significant part of my role is truly dialing in on the way to deliver value to a particular customer set, and then launch the company to accomplish that mission.

Q: thinking of the intricacies involved in successfully running a business, large or small, how does Revel Systems help simplify the procedure?

A: Two things jump out to me instantly. The first is that we’re a company that will partner with you every step of the way. Though we’re a tech company at our center, we are also a people company, and I feel that’s essential to stand by in this area. Whether you are a merchant or restaurant, you will need access to more technology than ever before, and it could easily be overwhelming. Business operators wish to work with a business that’s going to encourage them as technology continues to evolve.

The next thing that comes to mind is that we’re extremely good at growing companies. Our solution is quite old, and we have hundreds of companies which are working with Revel solutions at 20 or more websites. According to customer feedback, I believe we do an excellent job of helping companies continue to scale . A whole lot of our competitors are less focused on growing with you.

Q: You recently participated in a panel at FSTEC on the “Restaurant of the Future.” What were some of the biggest take home themes?

A: It is always interesting to discuss the future knowing we will probably be 50% wrong. However, here is what I know for certain. The growth of technology is simply speeding up, and the guessing game lies in understanding which technology will prevail. I believe voice recognition will get much more attention concerning how people engage with ordering. Drive-thrus will be altered if soon we are talking to a machine, as opposed to a human, to purchase. There are a million different ways customers want to participate, and we have to stay near our customers to help develop the ideal solutions.

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We can not claim that we know precisely what’s coming, but we can say that we are going to partner with our clients as closely as possible. What we’re focused on now is making sure Revel includes a POS that does the job for you, giving operators moment back to conduct their business. Our newest product launch will go live later in October, and we are eager to share valuable new capabilities.

Q: You said that Revel’s cloud-based POS makes it easier than ever for business operators to adopt all its rich functionalities. In your opinion, what’s Revel’s market differentiator?

A: We’ve got a comprehensive solution for someone that wants to completely manage their business, and we have made it very easy to use. If you would like to get a POS system merely to make credit card transactions, we are probably not the best choice for you. If you’re trying to find something that’s going to handle stock and employee monitoring and suggestions, seamlessly integrate with dozens of third party partners, and much more, we are a excellent solution.

We are focused on the simple button and the intelligent button.

Q: Revel Systems has experienced exciting growth in the past few years. On your tenure, what’s been one of the most defining moments?

A: I believe I’ll have to choose two defining moments. The first is that we have made the critical transition from being an entrepreneurial company, meaning we’re making mistakes and learning from them, to being a company known for quality merchandise and strong implementation. Our client feedback is much more positive than ever before, and that is a really excellent position to maintain.

We have also experienced rapid growth lately, despite the Atlanta office just being one year old, we were named among Atlanta’s”Best Places to Work” at the 16th annual ranking of 100 metro area companies by the Atlanta Business Chronicle. I believe that is a testament to our clients, and if we are going to be good at providing service to our clients, we must be great at looking after our employees.

Q: As a particular interest, you are known for driving and building best-in-class culture at work. What does office culture mean to you?

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A: That is a loaded question. Although cliché, I really do not believe that you can grow a fantastic company without great individuals. At the end of the day, if teams and people care for one another, and individuals working across groups have a common objective of doing the perfect thing for the client, terrific culture emerges. Within our walls, there is a whole lot of power and fire, and we attempt to set the ideal example in the top down and the bottom up. I believe that’s contagious.

Q: What’s been the most important lesson you have learned during your career and direction?

A: I have learned plenty of things, fortunately and unfortunately. The thing that I probably hang on to the most is to keep things simple. I think it’s very tempting to overanalyze, overthink, and over-strategize. Keep reminding yourself, and your staff, to be very deliberate about maintaining your goal in mind.

Q: What are some interesting facts about you?

  • I have six children, making my family a real Brady Bunch. My wife and I love to keep busy, and enjoy spending time with our children and traveling together.
  • Both myself, and lots of people in my family, love competing in bocce ball, and we frequently find ourselves at the Atlanta City Championship. We’ve got a courtroom built in our backyard, and we participate in leagues year round.
  • That is more discerning than intriguing, but I am a cancer survivor. I now have a different type of compassion and approach to the way I live my life and it has changed how I operate. It instilled in me a large desire to return and treat everyday like it is the last. My youngest daughter is called Hope since I had been diagnosed with cancer shortly after we had our first child, and we weren’t certain if we would be able to have more children.

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Faire Summer season Market Highlights: Our Favourite Moments from Day Two

And that’s a wrap on Faire Summer season Market – our first ever on-line commerce present occasion! We really couldn’t have achieved this with out you — our inventive, proficient, and fearless neighborhood of manufacturers and retailers. Faire Summer season Market was attainable via your thoughtful suggestions, inspiring optimism, and dedication to the way forward for native retail. We hope you all felt the worth and affect of having the ability to join with one another in a devoted on-line house.

Our second and closing day was stuffed with partaking, interactive, and informative content material from an energizing morning stretch with Tule Fog in San Francisco, to a stay demonstration of Soberdough’s easy-to-bake bread in Nashville, and a lesson in easy cocktails from TEASPRESSA in Phoenix.

Learn on for a number of highlights from day two!

Our products:

https://www.connectpos.com/shopify-pos

https://www.connectpos.com/woocommerce-pos

https://www.connectpos.com/commercetools-pos/

https://www.connectpos.com/magento-pos

https://www.connectpos.com/bigcommerce-pos

Coloration is vital, with Patti Carpenter

Development ambassador and colour professional, Patti Carpenter gave an interesting presentation on how one can perceive and spot a pattern, in addition to how one can establish the distinction between a pattern and a fad. She additionally shared her experience on the significance of colour and its relation to what’s occurring in tradition to be able to resonate with prospects on an emotional degree. She additionally supplied her predictions on upcoming trending colours, supplies, and tones.

As Faire CFO Lauren touched on yesterday, Patti reiterated an elevated focus round customers buying for worth and longevity, calling “advantage the brand new luxurious.” She mirrored optimism round the way forward for native, and the benefit of small retailers having the ability to join extra intently with customers.


I’ve been adopting this standpoint from a Darwin quote, ‘It’s not the strongest or most clever that can survive, it’s these which can be accepting to alter.’

Patti Carpenter


Q&A with Faire management

Faire co-founder and CEO, Max Rhodes and CFO, Lauren Cooks Levitan answered a few of the high questions requested by our prospects, in addition to stay questions from retailers inside chat. The neighborhood Q&A was largely centered on how one can drive extra success utilizing the Faire platform, methods to refer new manufacturers and merchandise to Faire, in addition to extra info across the classes we’re seeing development in.


A variety of huge field retailers have merely gone away and plenty of extra will within the coming months. As individuals regionally have fewer choices, it makes unbiased retailers that rather more vital for his or her native communities.

Faire CFO, Lauren Cooks Levitan


Extra livestream highlights

  • 1818 Farms demonstrated shea butter tub truffles, tub crushes, and her signature tub teas.
  • In a Q&A session, Tea Drops founder Sashee Chandran taught us how one can create a magical tea second.
  • Sadie & Sage went stay proper from their warehouse flooring, demonstrating a few of their high fall style objects for girls’s attire.
  • BLINGSTING shattered a sheet of tempered glass proper earlier than our eyes with an superior demonstration of their Glammer Private Escape Hammer.
  • Emily McDowell shared her inspirational profession path and the historical past behind a few of her hottest merchandise.
  • KITSCH founder Cassandra Thurswell revealed the model’s thrilling low-waste new shampoo and conditioner bars, and demoed their high promoting spa headband.

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Congrats to our award winners!

  • Breakout Model – Shupaca simply joined the Faire platform this yr, however their eco-friendly and sustainable merchandise with a mission have been an enormous hit with retailers on the present.
  • Finest Promoting Model – Itzy Ritzy had over 350 retailers tune in to their interactive livestream on day one, demonstrating the facility of partaking content material!
  • Worldwide Breakout – Country Chic Paint embedded their Faire Direct widget inside their web site and in consequence, noticed a 20x improve so as quantity.
  • Launched Model – Candlefish launched their wholesale candle line stay on the present, and did a tremendous job strolling via every scent of their assortment.

Thanks!

Thanks for becoming a member of us! In two days we lined 48 livestream occasions and over 960 minutes of livestreaming content material, with 35,000 retailers attending the present every day and 2x the common order quantity! We’re so grateful to see the rebound of native retail and really feel extra hopeful than ever about our future, collectively.

We hope you had an excellent expertise at Faire Summer season Market, and we’d love to listen to your suggestions on how we will proceed to enhance. We’ll be sending out a survey within the coming week so that you can share your ideas.

Be sure you additionally keep tuned to the weblog as we recap extra content material and outcomes from the occasion, in addition to information on upcoming occasions like this one.