What is a good bounce rate for a blog?

The bounce rate is the percentage that people visit your blog and do not take any action, such as clicking a link, filling in a form, purchasing, commenting, or making a purchase. You must create engaging content and improve the user experience to maintain a good bounce rate.

What is a good bounce rate?

Your industry and type of website will determine your bounce rate. Blogs can be described as “content” websites. This means that you create content for your readers to read. You can also monetize your blog content through affiliate links, or selling products and/or services. Bloggers have an average bounce rate of 40% to 60%, which is considered a “good” bounce rate.

Good and normal bounce rates across industries
(Source: Kissmetrics)

Accurate Data & Analytics

You should also be aware that Google Analytics data may not reflect the correct information if multiple plugins are feeding into the tool. This was something I had to learn the hard way even though I’ve been blogging for years. One day, I installed a plugin that fed data to Google Analytics. (Read the fine print! Even though I already had a Google Analytics plug-in, it was still installed.

My bounce rate dropped to 50%. It is not common to see a bounce rate this high for bloggers, so it was a sign that something had happened. Look at the plugins you have and check for duplicates if you notice a high bounce rate. If your bounce rate is between 40-60% (good for bloggers), then you may just be creating great content that people enjoy reading.

You can see that sometime in February, I downloaded a plugin that gave me duplicate data in Google Analytics, resulting in a sharp drop in my bounce rate. This wasn’t discovered until the end of April. I removed the plugin and my bounce rate came back up literally overnight.

9 ways to lower your blog’s bounce rate

A high bounce rate on your blog means that your content is poor, readers encounter errors when viewing content, the blog is slow or user experience is poor. You can identify the reasons your bounce rate is high and make improvements to your content to increase traffic and income.

1. 1. Increase blog speed

Have you ever visited a blog that took forever to load? You want to learn how to make challah bread. But there are so many ads, pop-ups and data-rich features that it is impossible to even access the content. Instead, you look for a new challah recipe. This is not what you want for your readers.

Here are some ways to speed up your blog:

  • Reduce the number of elements on your pages: pop-ups and ads, HTML, tables and JavaScript.
  • Use a caching plugin.
  • Limit your plugins to the essentials.
  • You can choose a fast web host like Bluehost, or Dreamhost.
  • Instead of uploading the videos directly to your website, use an external video host and embed them.

Use the WordPress.org plugin search to find a cache plugin. You can see if the plugin is compatible to your version of WordPress and review ratings.

2. Make your post easy-to-read

Which is easier to read? What is easier to read? A long textbook with few images and long paragraphs, or a magazine article that has many pictures and lots of short paragraphs. The brain is drawn to order, symmetry, and patterns. It will be hard to read if your blog post has a lot of text. Most likely, the reader will search for a blog post with less text.

These features can be added to blog posts to make them easier to read:

  • Bullet points (see what? there?
  • Images
  • Video
  • Numbered lists (Pro tip: Search engines hate when you include more than one number list in a blog post)
  • Lesser paragraphs
  • Pop-ups and ads are minimal (consider other business plan strategies).

Here are two examples of the same article. Which one do you find easier-to-read?

3. Take a look at other metrics

Are you having a bad bounce rate on one page or the entire blog? You should adjust the content of pages that have a low bounce rate for the whole site.

Google Analytics also offers other metrics to help you understand the state of your blog. If you are concerned about your bounce rate, look at the blog analytics “session duration” which tells how long an average person spends on your website. Low duration could indicate that your content is not great or is irrelevant to your reader.

22 minutes is a fantastic session duration. This shows that readers spend a lot of time reading blog posts in a single visit.

4. Enhance the navigation of your blog

It is easy to find other areas of interest on your blog, which will make it easier for readers to stay with you. You need a fantastic navigation menu to do this. Bloggers often include a “STARTHERE” button in their menu. This button tells the reader about you and your blog’s purpose. It also indicates what steps they should take (e.g., read this blog first, then this one next). This is the end of this article.

A button should be included for each topic that you blog about to create a great blog menu. It shouldn’t exceed three to five topics. A page about you and a search engine for your readers will be required.

An example of a start here page

5. 5. Make your content hyper-relevant

You probably have a keyword or phrase that you want to rank in search engines every time you write a blog post. It is important to pay attention to keywords that rank for terms you don’t mean to.

Let’s take, for example, a blog post about Voyageurs National Park at the Minnesota-Canada border. While you write about backcountry camping, you mention that the park also offers houseboat rentals. You might be #1 in the keyword “Voyageurs National Park Houseboat Rentals” if there is less competition than “Voyageurs National Park National Park,” but only #7 for your intended target.

Do you think this means that houseboats should be ignored? No. This can be tackled in several ways:

  • You can write a bit more about houseboat rentals, and then create an entire guide to houseboat rentals at Voyageurs National Park. This ultimate guide can be linked to in your article about Voyageurs National Park.

OR

  • You can increase the section that you discuss houseboat rentals. This can be a whole section in the original article.

You will remain at the top of search results for this keyword and can answer any questions a reader may have about houseboat rentals in that national park. Because you answered all their questions, they don’t have any reason to click on another blogger’s article.

Using Ahrefs.com, we can see that the keyword difficulty rating of the term “voyageur national park houseboat rentals” is only 15. The original term, “voyageur national park” has a difficulty rating of 50.

6. 6.

Your ultimate guide to credit cards and travel has been created. The reader deserves and wants more. To encourage your reader’s exploration of the topic, share related blog posts in your Ultimate Guide.

You might link to a post about the best travel rewards credit card cards in 2020, for example. A blog post that you wrote about improving credit scores can be linked to so that readers can apply for rewards cards.

An example of linking to relevant blog posts within an article
(Source: Idyllic Pursuit)

7. Optimize Your Blog for Mobile Viewers

The percentage of global web traffic from mobile devices has been around 50% since 2017. You can expect to see a lot more mobile traffic to your blog. Make sure you optimize your layout to accommodate these visitors. You will need a responsive theme for your blog (sometimes called mobile-responsive).

Many themes are mobile-responsive, but others aren’t. Mobile responsive themes will look great on any device, whether it’s a tablet, a mobile phone or a desktop computer. Look for a theme that offers this option when choosing a blog theme.

A responsive theme for a blog is an example
Source: MiniJeannie

8. 8.

The reader will leave your site if you link to another website from your blog post. They can only return to your website if they click on the back button or if they remember the name of the blog. Readers shouldn’t be able to do this. Instead, set your links so that they open in a new tab/window.

Just below where you insert your URL is an option to mark whether you want the link to open in a new tab.

9. 9.

When you attempt to navigate to a blog site that is no longer available, a 404 page will be displayed. This occurs when you unpublish a post or delete a blog entry. Many blog themes include a default page called 404. This page simply tells the reader that the page they are looking for cannot be found. Most likely, the reader will leave the blog to find another answer to their question.

It would be great if you could give the reader reasons to stay on your site, even if they land on a 404 page. Include links to your blog’s categories pages or “START HERE.” pages. A search tool can be included to allow the reader to locate a blog post that is relevant.

An example of a helpful 404 page
(Source: The Blonde Abroad)

Bottom line

A bounce rate is a barometer of how responsive your readers are to your blog content. A high bounce rate means that your site’s navigation menu, content, and user experience need to be improved. These changes are usually quick and easy.

Equity Crowdfunding: Are You a Good Candidate?

Equity Crowdfunding: Are You a Good Candidate?

Finding financing for your business can be difficult. Banks might not lend to your company because it is too risky. Venture capitalists might say that you aren’t fundable. Angel investors? They’re not easy to find.

Crowdfunding is the solution? Indiegogo and Kickstarter can be very successful, especially if you offer great rewards and are good at online marketing. There is another way to raise funds from the crowd.

This is called equity crowdfunding.

Equity crowdfunding allows you to sell shares of your company to anyone for equity. It’s not only for tech companies.

What is equity crowdfunding?

Crowd-investing, also known as equity crowdfunding or investment crowdfunding, allows startups and private companies to raise capital from the public (or the “crowd”) It allows ordinary people to invest in your company and, in return, you give them equity in your company (think Shark Tank or Dragon’s Den). Every investor has a right to a share in your company, proportional to the amount they invest.

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Investors are now open to anyone.

Although this type of fundraising is not new, it was only possible to sell shares of your company to accredited investors. These were people who had certain net worths and income criteria. Your cousin, your neighbor or nearly any other member of the general public can now buy shares from non-accredited investors provided that you have set up your business properly.

Crowdfunding vs equity crowdfunding

Crowdfunding is the process of raising funds from the public, primarily via online forums, social media and crowdfunding sites like Kickstarter, to finance a project or venture. These people may receive a reward in return for their efforts, such as a copy of the product being made, or nothing at all. Kickstarter project creators and others on similar platforms retain 100% ownership of their work.

Equity crowdfunding allows you to raise capital for your project or business. Public investors receive a portion of your equity in return for relatively low amounts of cash.

What is equity crowdfunding?

It can be difficult to navigate the landscape of equity crowdfunding. Securities and anyone offering securities to the public need to be registered. Securities regulation protects investors by ensuring investors have the information they need in order to make informed decisions and that issuers are held responsible for any fraud or misrepresentations.

Equity crowdfunding is an exception. Regulators have granted registrations to platforms that can act as intermediaries between crowdfunding investors and issuers in recent years. This means that you cannot raise funding this way unless you sign up for an equity crowdfunding platform registered in your country. (Note that the amount of money you can raise through these platforms will depend on where you are located.

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There are many equity crowdfunding websites available right now. However, you need to do your research in order to find the best one for your company. FrontFundr is a great Canadian platform for equity crowdfunding. SeedInvest and Indiegogo in the USA are also excellent options. It may be possible to use more than 1 platform depending on the campaign and how many investors it is.

Although the structure of your offer (including the equity percentage and the type and securities that you will sell) is complicated, it is easy to create a campaign. This is how it works in Canada and the U.S.

  1. Register for an equity crowdfunding platform.Register your offer on an equity crowdfunding platform to raise funds in exchange for legal shares in your company.
  2. Your pitch.After being accepted to your platform, it is time to start preparing yourCrowdfunding pitch. This step is the most tedious and can require frequent iterations in order to maintain interest. In your pitch, you will need to decide what the equity stake and the share price.
  3. Give the essential information.The platform will conduct background checks and require you to provide important information about your company to potential investors. This includes financial statements, forecasts, a credible plan of action, and other information.
  4. You will receive funds.The platform will verify that you have met your funding target and close the campaign.
  5. Your investors receive shares. Investors get a piece of your business in return for their money. Investors get voting rights in your company through these shares.
  6. Platform fees to be paidThese platforms handle your legal compliance and make money by charging fees. It could be a percentage of the funds raised, transaction fees or equity. It varies from one platform to the next.
  7. Your business will continue to get support from investors.One of the perks to having multiple investors in your business is that they will promote it like their own business.

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However, equity crowdfunding is not free. While it can have amazing benefits for your company, crowdfunding does come with a cost. These costs could include:

  • Compliance and legal fees
  • The fees charged by an equity crowdfunding platform could be flat or percentage.
  • Consultation and business plans fees
  • Advertising and marketing for your campaign

Who is equity crowdfunding for

Contrary to popular belief equity crowdfunding is not just for tech companies. It’s open to anyone with a viable business plan. It’s not just for tech companies, it’s also open to anyone with a viable business plan. You can raise money by selling a portion of your business. This applies to your bakery, fashion brand, or construction company. You’re halfway to success if your product or service tells a compelling story that regular consumers can understand and endorse.

Equity crowdfunding has many benefits

Equity crowdfunding has the main advantage of raising large amounts of money quickly through crowdfunding platforms. After you have arranged your share offering with your lawyer and selected a platform, your company could be fully funded in just weeks. You would normally have to approach each investor individually to pitch your idea. This can take many years.

Another benefit is that you have company control. You don’t need an investor to sit on your board or make decisions for your company. Investors are part owners and have a stake in the success of the business. This means that you can build a dedicated team of brand advocates right from the beginning. This is a group of people who share your brand with their networks, raising awareness for your products and building brand loyalty.

Equity crowdfunding comes with risks

Equity crowdfunding has the main downside of allowing investors to raise capital from less traditional sources such as angel investors or venture capitalists. The general public is not as experienced in investing and business, and doesn’t have the same net worth as accredited investors. This means that you won’t get the capital and business advice many investors offer.

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You should also consider how you would handle having investors who have a stake in the business. It is important to have a clear communication plan to keep in touch with them, and empower them to continue supporting your brand even if it takes years for them to see financial returns.

Next steps: Checklist for funding

There are some things you can do before you spend a lot on legal fees to make sure your company is ready to participate in an equity crowdfunding campaign. Also, is your start up financially viable?

Equity crowdfunding checklist

It might not be the right time if your business is just a sketch on a napkin. If you can tick at least half the items below, equity crowdfunding might be worth considering, especially if your goal is to raise more than $200,000. If you believe you are fundable, but don’t have a plan for your business, the next step is to create one. These are some tips to help you create a business plan that is great.

Are equity crowdfunding options right for you?

Equity crowdfunding is transparent by its very nature. Crowdsourcing allows everyone to learn everything about your company and make comments. This means that you must be comfortable sharing details about your company’s operations.

Also, you need to be financially in tip-top condition so that potential investors can see that your company is strong and operates ethically. This organization will also help your business avoid legal problems in the future. It could also open up doors to other financing options.

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“Shifts” to help you in times good or bad

Six months ago, the economy was booming. The stock market was booming, the interest rates were low and unemployment was dropping. Those indicators changed direction a few months later. It’s difficult to know where we stand from day-to-day.

I believe that the current situation is temporary and that there are long-term opportunities for growth. There will be dips along the way, sometimes very deep. Is it possible to both take advantage of the good times, and navigate through the bad?

Both must be expected. There are many “shifts” that you can do to help you through both.

1. Get out of debt. The sooner you get out of debt, the better. When you are in debt, you can’t seize opportunities. There are both good and bad times. Both good and bad times can present opportunities. However, you cannot profit from them both. Bad debt magnifies the bad. As the cost of money rises, your debt service will become an ever-increasing percentage of your expenses.

2. Think global. We cannot afford to only think and act locally anymore. We need to think and act globally.

Vision. Because it is already global, we must consider how our vocation, business and industry will function in the future.

3. Entrepreneurship is a must. This is the age for the free agent. We must think like entrepreneurs, even if we plan to work in larger companies or organizations. We must be “in-trepreneurs.” Experience and seniority do not carry the same value as experience. It is important to produce results and profits.

4. Be a capitalist. The wealthy have assets; the rest of us have liabilities. These are things that can be expensive to purchase and maintain. Capitalism isn’t a dirty word. Capitalism is defined as someone who has assets, assets that generate income. Assets that generate income include stocks, equipment, and businesses. American millionaires who are self-made account for 80 percent. Be one of them.

5. Flexibility is key. Things move at an accelerated pace. This requires adaptability. Things will never be the same again. We have to be open to changing directions quickly. It is time to dodge and weave. It’s time to embrace change. It is time to make a shift!

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The “Starbucks China” Blend: A Slam Dunk Grande

There are very few “can’t-miss” propositions. Starbucks in China is one of my favorites. In a totalitarian world, giant corporations are granted carte blanche. This is reminiscent of a time when fur trapping was regulated by kings. Starbucks has the product and the relationships. With some clever campaigning, they will have the ubiquitous branding in no matter how fast. If it’s not, it will be.

China is the fastest growing economy in the world, but it’s not an open-door policy for foreign companies. Many businesses in America and around the world would argue that it is quite the contrary. China has a reputation of being lax in its enforcements of intellectual property laws. Microsoft and other tech companies have had their work stolen in China, which has frustrated them. The list could include golf club manufacturers, music businesses, movie studios, and any other industry.

Starbucks is America’s largest coffee shop. Right now, I am looking at a franchise from my office at ICMediaDirect.com at the Empire State Building. It is always bustling with tourists. Did you know there is a franchise at Great Wall? Did you know that Starbucks announced the opening of a store in Beijing’s Forbidden city? The Chinese were outraged. Although initially they resisted the idea, they quickly accepted it. (I suppose the Chinese are like everyone else.

Starbucks has something Calloway Golf does not in order to be able to do business like this. You can’t replicate a product, that’s what. It is impossible to fake coffee beans in large quantities. This is the cornerstone of Starbucks’ success in China. Howard Schultz, their CEO, declared China their “number one priority” for growth.

Starbucks and Schultz aren’t afraid to dream big in China. Starbucks currently has about 11,000 locations in 37 countries, with 375 of them in China. Starbucks plans to earn 20% of its revenue in China by 2008. Starbucks has a long-term goal to open 30,000 stores in China and approximately 8,000 in China.

This is a massive ramp-up. China may be a Communist country in name only. Although some communist economic policies may be overthrown, Beijing’s ministers have remained steadfast in their position of power. Starbucks has been welcomed with open arms, including red carpets, welcome wagons, and green lights. They don’t think the CEO is nice, but their product, distribution channels, and everything cannot be copied.

This is more proof than I can give that Starbucks, a Seattle-based coffee chain, has the solution. Starbucks has been the recipient of two Chinese lawsuits protecting its intellectual property in recent weeks. Some locals were observant and entrepreneurial and decided to copy the Starbucks brand elements and offer coffee to their countrymen. There was no way around it. Chinese courts ruled in favor Starbucks

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I wonder if the local coffee shop owner thought he was in with a chance. The judge in China was able to consider the merits of each side. Did Beijing’s economic ministers have any curiosity about the outcome of this case? There was no drama. Schultz, a successful CEO, wouldn’t speak publicly about his lofty goals for China success without having known that he could achieve them. They are liked by Beijingers, and they also generate revenue.

This reminds me of a book that I just finished about the notorious pirate Captain Kidd. The English crown had Kidd rob pirate ships for profit. He was on the seas when political winds changed and he became a scapegoat. His “trial” was a joke. Kidd was quickly convicted by the powers that be and sentenced to death. Although the stakes weren’t as high, the outcome was as certain when China ruled for Starbucks against local knockoffs.

So Starbucks is confident that they can deliver quality coffee to international markets. They have received a Beijing approval. Now all they need to do is convince a country of 5,000 years tea drinking history that coffee is different. This requires branding.

China is moving towards Westernization or a more capitalist economic system. Starbucks has an easier task because of the growing consumer expectations and appetites. Their competition is also negligible. Now is the time for Starbucks’s Chinese customers to be sold to by making the right deals in Beijing. Here’s how they win:

* These stores are targeted at young urban Chinese, and their store locations offer a comfortable social setting and a welcome escape from cramped apartments.

Starbucks will become Internet user hubs. This will allow people to socialize and download music. ICMediaDirect.com and other advertising agencies will run seasonal online campaigns for Starbucks (similar to the Red Cup campaign in the US this Christmas season). This is to help associate the chain with the latest trends. Crossing Medias such as music downloads or entertainment websites will be critical.

* China is experiencing a similar consumer consciousness to Russia that’s not new to capitalist culture. This will make coffee the drink of choice for people who want to see change.

I don’t advocate stocks. I don’t believe in politics. I don’t seek justice or defend oppressors. Starbucks is a place I can’t miss.

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Online Sales Taxes – Good for Stores and ETailers

Three researchers from Ohio State University set out to study the impact of the so-called “Amazon Tax” on ecommerce companies in 2014. Many states have passed laws that require large online retailers collect and remit sales tax. “The Amazon Tax”: Empirical Evidence From Amazon and Main Street Retailers, found that Amazon purchases were cut by 9.5% in California, New Jersey and Pennsylvania after the implementation of an online sales tax.

Spin artists use this study to claim that sales taxes kill online commerce. But here’s the thing: these same households spent 19.8% more on other online retailers, and 2 percent more at bricks-and-mortar shops. Consumers were more likely to shop at other merchants for big-ticket items (300 and up). Online spending did not decrease due to taxes. The study showed that online shoppers are price sensitive.

This study is positive news for ecommerce, but it’s bad news for lobbyists who want to keep an unfair system where physical stores collect sales tax and online businesses do not. Congress has tried to solve this problem for years. But lobbyists have tried to kill every bill, including H.R. 2775, The Remote Transactions Parity (RTPA) Act was introduced to the House of Representatives on the 1st of July 2015.

Representative Jason Chaffetz, Utah’s sponsor of the RTPA, has a lot to offer. The bill requires that sales tax technology be provided by commercial businesses and paid for by the state. The bill has a phased four-year process to make sure that the smallest ecommerce companies have the best time to comply with and adapt. The bill will place the burden of proof and expenses on the software provider, rather than on the retailer in the event of an audit.

This deal is far superior to any previously offered. The RTPA will not have any impact on the success or growth of ecommerce businesses. Amazon collects sales tax from 25 states. Despite this, Q2 2015 saw $23.18 billion in sales. This is a 20% increase over last year. To the delight of investors, Amazon made $92 million profit and product sales increased by nearly $2 billion over Q2 2014.

The Quill Corp. case against North Dakota is 23 years old and has created an internet tax haven. The justices ruled remote sellers are not required to collect or remit local sales tax unless they have nexus with the state in which the customer resides. There was no software available that could handle sales taxes in 10,000 jurisdictions at the time. Software automates the whole process. Collecting taxes in 5,000 jurisdictions can be as easy as collecting in one. Justice Anthony Kennedy recently indicated that the Court was ready to reconsider the Quill decision.

The sales tax debate has become irrelevant as all commerce are ecommerce. Many brick-and-mortar stores are moving to the internet. Pure ecommerce businesses have also moved to the internet.

The distinction between offline and online retail is just as blurred as the argument to tax physical businesses but not their online counterparts. It’s not a doomsday scenario that the spin machine has spun; it’s the right thing to do.

Five Easy Ways to Increase Ecommerce Sales

It is not easy to run an online shop. First, you need to create a website. Next, you will need to manage and invest in your inventory. This can be a costly undertaking (see Amazon). You’ll be broke by the time you have your website up and running. Who has the money to pay a marketing agency to help their products reach the world wide web? I know that I don’t.

However, I was able to find simple ways to show my store and make sales. These are some simple rules that can help you market your store without spending a lot of money.

Make checkout seamless

Nothing is more frustrating than being held up at the check-out. We are not 1996, when dial-up internet was used by a few people. People will move their eyes to other places if a YouTube video doesn’t load within 10 seconds. People will complain about slow service in a brick-and-mortar store but they’ll accept it. You’ve lost the sale in your eCommerce store.

You must make checkout simple and seamless with just a few clicks, unlike the big-box store that can spend money on extra cashiers to speed up checkout. Customers are less likely to abandon their order if it’s easy to check out. Checkouts that are quick = more money in the bank These are some tips to simplify your checkout and increase online sales.

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You don’t need to require your users to register to view your site.

Although contact information can be helpful, research has shown that customers abandon their carts when they need to register. Allow them to use the guest checkout option. Let shoppers register and save their information. They will be able to checkout faster when they come back to shop, which will help them in the future.

You can make the checkout process more visual by including phases.

Split the checkout into stages so customers can feel like they are moving forward. Customers will see that the checkout is progressing and feel closer to completion if it is visually displayed.

You probably don’t have any developers available to help you make this happen. Shopify is one of the many companies that can help you.www.shopify.comThis is a list of ) that provide one-click plugin products to help you with this task.

 Make product recommendations at checkout.

Upsell, upsell and upsell!

Amazon’s product recommendation engine works brilliantly. Amazon displays a number of related products just before I pay. What is the result? The result? Upsell your customers on similar products right before they pay. Offer them deals that they can’t find anywhere else. Persuade them that they must have the warranty, the cleaning solution, or whatever else you are offering. You have a psychological advantage because they are already in a buying mode.

Get Products for Free

Influencer marketing is a great option for those with limited marketing budgets. Influencers can be a powerful source of referrals online. You can drive tons of traffic to your site if you connect with the right people.

For me, Instagram is my favorite platform for influencer outreach. People will promote your brand if you give them the product free of charge.

To find influencers, I use the following simple process:

1) Go to www.shopify.com/domains Type in keywords that are relevant to your product.
2) The platform will return all the content associated with this hashtag.
3) Go through all the posts (this can take time) and find those with high engagement.
4) Highly engaged posts are usually the result of a large and engaged following.
5) The majority of influencers include a contact email address in their bio. You can reach them directly if they do not have one.

 Let them know that you love their content, and ask if they would be interested in your product. It can be time-consuming, but it will pay off.

Make use of online ads

Social media can be a great way to close sales and promote your business at a very affordable price. It targets customers that are most suited to your store. That’s the beauty of social media. It doesn’t require you to do anything. You can simply buy the ads and social media will do the rest.

Many social media platforms offer budgeting options that allow you to set a daily budget. Some start at $1, and your ad stops running when the budget is exhausted. This is a great way for you to keep within your budget while still reaching potential customers online.

Facebook ads can be a very cost-effective way to find customers. Mark Zuckerberg posted a status update a few weeks back that stated Facebook had achieved a new milestone. 1 billion people logged in simultaneously for the first time ever in the history the network. 1,000,000 users. Trust me, your audience is on Facebook.

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common-types-of-two-factor-authentication/

Create a loyal fan community

Your time should be spent building a network of fans. You must have a social media account if you want to run a business. You can get free marketing tools by sharing your page or liking it.

Your social media accounts should be kept up-to-date. You can post sales announcements, coupons and new products to your Facebook page. Your fans will quickly spread the word about your products and services if they share your information. You can build email lists and launch email marketing campaigns. You can find tons of online email newsletter creators that will help you design and send your fans emails.

Create high quality content

The best marketing technique you can use is quality content. Your customers should feel valued just like in a brick-and-mortar store. High quality content that speaks directly and not just to them creates that connection.

Tell customers why you believe your products are important to them. Customers will be just as annoyed if your content tries to sell them products. Be original, authentic, and you are yourself!

Conclusion

Ecommerce would be easy if it were that simple. Ecommerce requires careful execution and strategic thinking. Making small mistakes like an inefficient checkout process can lead to serious financial losses. With careful implementation, you can make an Ecommerce store that generates substantial revenue.

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Shopify’s App Store Is Good and Bad, Says ‘Unofficial’ Expert

Kurt Elster’s”The Unofficial Shopify Podcast” has been downloaded over 1 million times. His service, Ethercycle, helps Shopify merchants drive profit and revenue. Along with his newsletter at KurtElster.com contains hints and strategies to scale a Shopify shop.

“I eat, sleep, and breathe Shopify. I have a Shopify license plate,” Elster told me.

You may call Elster the unauthorized Mr. Shopify. I recently spoke with him about the platform, notable merchants, along with his pet peeves, among other subjects. What follows is the whole audio version of the conversation along with a transcript, which can be edited for clarity and length.

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Eric Bandholz: Tell us about yourself.

Kurt Elster: I have been a Shopify specialist since 2011. I’ve worked on Shopify exclusively since 2015. I eat, sleep, and breathe Shopify. I have a Shopify license plate.

Bandholz: Is Shopify the place to be? Is it hot?

Elster: Yes. More than a million merchants are on Shopify. Some of the actual power of it’s the partner ecosystem. They are up to 12,000 partners. Having access to an army of people who can assist you to grow your shop, whether it’s via apps, integrations, or services, adds a bunch of value to the center platform.

Bandholz: What are you seeing from individuals who reach out to you for consulting? Are they bigger companies on the Shopify Plus side? Or startups?

Elster: It’s all over the board. Right now there’s a gold rush into ecommerce. I’m seeing new store builds than previously. Our clientele will be Shopify merchants who’ve bootstrapped and validated their enterprise. They approach us to take it to another level.

We do a good deal of front-end work, preparing the theme. That’s the toughest part for merchants. Many merchants can not see the forest through the trees on their own site. They spend more time on it than anyone else, making it hard to see minor difficulties. So using a third party do it may be beneficial.

Bandholz: What are a few of the biggest mistakes people make on Shopify?

Elster: The best thing about Shopify is that the app ecosystem — the app shop. And the worst part about Shopify is your app shop. Regardless of what integration or feature you require, there’s likely one or more apps for this. And, probably, they are all reasonably priced. Some will even be free. Nevertheless, it is easy to become hooked on apps. You begin playing app roulette. You think,”If I only get the best one, it is likely to seriously boost my sales.”

Well, no, it does not work like that. But the bigger problem is because you put in these apps, each one has a payload. Each one adds weight to the website, and they also enhance your monthly recurring expenditures. So in case you’ve got one app, fine. If you have got eight apps, fine. But 40 apps — that is a problem.

I’ve been retained more times than I can count merely to find out installed apps — which ones to keep and which to eliminate. So that is a trap that individuals can fall into. It’s comparable to WordPress plugins.

Related posts

https://www.connectpos.com/how-saving-retrieving-cart-in-pos-system-boost-retailers/https://www.connectpos.com/retail-automation-the-future-of-business/https://www.connectpos.com/what-to-know-about-experiential-retail/https://www.connectpos.com/vape-industry-after-covid-19/https://www.connectpos.com/what-is-inventory-turnover-ratio/https://www.connectpos.com/pos-review-connectpos-vs-magestore-pos/

https://www.connectpos.com/how-saving-retrieving-cart-in-pos-system-boost-retailers/https://www.connectpos.com/retail-automation-the-future-of-business/https://www.connectpos.com/what-to-know-about-experiential-retail/https://www.connectpos.com/vape-industry-after-covid-19/https://www.connectpos.com/what-is-inventory-turnover-ratio/https://www.connectpos.com/pos-review-connectpos-vs-magestore-pos/

https://www.connectpos.com/how-saving-retrieving-cart-in-pos-system-boost-retailers/https://www.connectpos.com/retail-automation-the-future-of-business/https://www.connectpos.com/what-to-know-about-experiential-retail/https://www.connectpos.com/vape-industry-after-covid-19/https://www.connectpos.com/what-is-inventory-turnover-ratio/https://www.connectpos.com/pos-review-connectpos-vs-magestore-pos/

https://www.connectpos.com/how-saving-retrieving-cart-in-pos-system-boost-retailers/https://www.connectpos.com/retail-automation-the-future-of-business/https://www.connectpos.com/what-to-know-about-experiential-retail/https://www.connectpos.com/vape-industry-after-covid-19/https://www.connectpos.com/what-is-inventory-turnover-ratio/https://www.connectpos.com/pos-review-connectpos-vs-magestore-pos/

https://www.connectpos.com/how-saving-retrieving-cart-in-pos-system-boost-retailers/https://www.connectpos.com/retail-automation-the-future-of-business/https://www.connectpos.com/what-to-know-about-experiential-retail/https://www.connectpos.com/vape-industry-after-covid-19/https://www.connectpos.com/what-is-inventory-turnover-ratio/https://www.connectpos.com/pos-review-connectpos-vs-magestore-pos/

https://www.connectpos.com/how-saving-retrieving-cart-in-pos-system-boost-retailers/https://www.connectpos.com/retail-automation-the-future-of-business/https://www.connectpos.com/what-to-know-about-experiential-retail/https://www.connectpos.com/vape-industry-after-covid-19/https://www.connectpos.com/what-is-inventory-turnover-ratio/https://www.connectpos.com/pos-review-connectpos-vs-magestore-pos/

My current pet peeve is the primary menu. It is the front door to an ecommerce website. It is how visitors find products. However, if I load up a random independent online store, the main menu is”Home,””About,””Blog,””Contact,” and then there is a single word that says”Shop.” And it is a drop-down menu. That’s the main part! It is entirely concealed behind a drop-down.

Proceed to major ecommerce websites. None of them do this. The main menu is dedicated to shopping. All that other stuff is in a secondary menu or the footer.

Bandholz: Tell us about some innovative brands.

Elster: My favourite client right now is Hoonigan, an automotive lifestyle brand. They market lifestyle apparel, mainly. At one point years ago they had the most viral movie on YouTube for a car video named Gymkhana that is like half driving. Think if you combined driving and, I do not understand, a Cirque de Soleil show. It is quite the activity.

It is stunt driving, essentially. It is very cool. So it went viral, and an automotive lifestyle brand was born from that. It’s a really creative group, about 30 people in Long Beach, California. They do a phenomenal job in their advertising, their designs, and their advertisements. They’ve built a community. That is the magic that a whole lot of brands overlook — building a real sense of community.

Bandholz: We have talked about Shopify topics. Do you have recommendations for topics? There are tons of them.

Elster: I have opinions on Shopify topics . So does the motif team at Shopify. I’ve talked to members of the team in the various Shopify Unite conventions. The group is extremely selective about what is in the theme shop. Themes which are finally approved typically have limited settings and options to make them easier to use and less intimidating.

My favorite in the past few years is the Turbo theme by from the Sandbox. They have been consistently upgrading it. I really like it. I used it on [Jay] Leno’s Garage. I have used it on CORSA Performance. Only an endless list of websites.

But although Out of the Sandbox has many topics from the shop (including popular ones like Parallax and Retina), Turbo isn’t in there. That is because it has a slew of options jammed into it. I don’t think it would be approved since it is intimidating to a different merchant.

There is a balance there. If you are starting your first Shopify shop, I would not begin with a large, expensive theme. I would begin with a simple free theme and then switch to a larger, more involved one after.

And the last thing I’d do is purchase a theme from whatever market. Anytime we have used themes outside the Shopify store, we’ve regretted it. Again, the staff is extremely stringent about what gets in there.

Bandholz: So how can you differentiate websites once the bones are the same?

Elster: a common fear. It is unfounded, however.

By way of instance, I live in a subdivision with, possibly, 200 homes. Three are equal to mine. All 3 seem completely different because they have different landscaping, different lots, they face different directions, and they have different decor and paint. They do not look like the exact same house.

The exact same is true of topics and much more so. A theme is only a means to showcase your content and brandnew. But do not use the default styling, colors, and fonts and simply fit your own logo. At the very least, change the colours and typography to coincide with the brand. It seems simple, but a great deal of people bypass it. Change the design of this header. That will instantly alter the whole feel.

See also:

https://www.connectpos.com/popular-home-based-jobs-in-2021/https://www.connectpos.com/the-five-big-misunderstandings-when-using-pos/https://www.connectpos.com/web-app-vs-hybrid-app-vs-native-app/https://www.connectpos.com/fashion-industry-after-covid-19/https://www.connectpos.com/shopify-vs-shopify-plus/https://www.connectpos.com/perfect-your-retail-analysis-with-five-beneficial-tips/https://www.connectpos.com/top-4-technical-newsletter/

https://www.connectpos.com/popular-home-based-jobs-in-2021/https://www.connectpos.com/the-five-big-misunderstandings-when-using-pos/https://www.connectpos.com/web-app-vs-hybrid-app-vs-native-app/https://www.connectpos.com/fashion-industry-after-covid-19/https://www.connectpos.com/shopify-vs-shopify-plus/https://www.connectpos.com/perfect-your-retail-analysis-with-five-beneficial-tips/https://www.connectpos.com/top-4-technical-newsletter/

https://www.connectpos.com/popular-home-based-jobs-in-2021/https://www.connectpos.com/the-five-big-misunderstandings-when-using-pos/https://www.connectpos.com/web-app-vs-hybrid-app-vs-native-app/https://www.connectpos.com/fashion-industry-after-covid-19/https://www.connectpos.com/shopify-vs-shopify-plus/https://www.connectpos.com/perfect-your-retail-analysis-with-five-beneficial-tips/https://www.connectpos.com/top-4-technical-newsletter/

https://www.connectpos.com/popular-home-based-jobs-in-2021/https://www.connectpos.com/the-five-big-misunderstandings-when-using-pos/https://www.connectpos.com/web-app-vs-hybrid-app-vs-native-app/https://www.connectpos.com/fashion-industry-after-covid-19/https://www.connectpos.com/shopify-vs-shopify-plus/https://www.connectpos.com/perfect-your-retail-analysis-with-five-beneficial-tips/https://www.connectpos.com/top-4-technical-newsletter/

https://www.connectpos.com/popular-home-based-jobs-in-2021/https://www.connectpos.com/the-five-big-misunderstandings-when-using-pos/https://www.connectpos.com/web-app-vs-hybrid-app-vs-native-app/https://www.connectpos.com/fashion-industry-after-covid-19/https://www.connectpos.com/shopify-vs-shopify-plus/https://www.connectpos.com/perfect-your-retail-analysis-with-five-beneficial-tips/https://www.connectpos.com/top-4-technical-newsletter/

https://www.connectpos.com/popular-home-based-jobs-in-2021/https://www.connectpos.com/the-five-big-misunderstandings-when-using-pos/https://www.connectpos.com/web-app-vs-hybrid-app-vs-native-app/https://www.connectpos.com/fashion-industry-after-covid-19/https://www.connectpos.com/shopify-vs-shopify-plus/https://www.connectpos.com/perfect-your-retail-analysis-with-five-beneficial-tips/https://www.connectpos.com/top-4-technical-newsletter/

https://www.connectpos.com/popular-home-based-jobs-in-2021/https://www.connectpos.com/the-five-big-misunderstandings-when-using-pos/https://www.connectpos.com/web-app-vs-hybrid-app-vs-native-app/https://www.connectpos.com/fashion-industry-after-covid-19/https://www.connectpos.com/shopify-vs-shopify-plus/https://www.connectpos.com/perfect-your-retail-analysis-with-five-beneficial-tips/https://www.connectpos.com/top-4-technical-newsletter/

Bandholz: a great deal of companies with enormous catalogs have shied away from Shopify. Is that a valid fear?

Elster: No. We are working on a big site right now. I wish it had been public so that I could tell you the title. It’d 80,000 products when we began working on it. It currently has 120,000. From the end of the year, we will have 200,000.

Certainly we had to handle some things. But the site is currently among the quickest I’ve ever worked on. When we first began, it took 30 to 40 minutes to load a set page due to the amount of products we had been filtering through. However, Shopify is giving us new technologies like React. A catalogue with six figures worth of merchandise can load in two to three seconds.

Bandholz: I could talk all day about Shopify. Unfortunately, we do not have all day. How can our listeners find you?

Elster: My Twitter manage is @Kurtinc. Apart from Twitter, the best way to reach me is through my newsletter. Head to KurtElster.com, subscribe to my newsletter. It comes from my true email address. You may hit reply, and it’ll go to my inbox.