10 Google Tools and Resources for Entrepreneurs

This summer Google launched Google My Business, a platform for companies to handle their existence across Google applications, including search and Google+. The new platform is just yet another example of Google’s drive to adopt entrepreneurs and emerging companies.

Here’s a list of Google tools and resources to help entrepreneurs establish and grow their companies. There are tools for startup ventures, small businesses, and solo entrepreneurs.

Google My Business

Google My Business is a platform for companies to handle their online presence with Google. Firms can synchronize their data, monitor engagements with insights, build clients with a Google+ page, track AdWords campaigns, and much more. Businesses with physical places can enter local research, browse and respond to reviews, and get advice on how clients searched for a small business.

Google for Entrepreneurs

Google for Entrepreneurs.

Google for entrepreneurs partners with startup communities and builds”campuses” where entrepreneurs can learn, connect, and make companies. It features many different tools and resources to enable entrepreneurs develop innovative startups.

  • Campuses. Google for Entrepreneurs has two campuses: Campus London and Campus Tel Aviv. Three more campuses are coming soon: Campus Warsaw, Campus São Paulo, and Campus Seoul. Each campus offers its programs, like a”hack area” to test new ideas, a bootcamp for early stage startups, a community of parent entrepreneurs, and on-campus residence.
  • Startup Communities. Google for entrepreneurs partners with organizations that build community and teach entrepreneurs how to turn ideas into thriving startups. Partners include Startup Grind, UP Global, Blackbox Connect, American Underground, and Capital Factory.
  • Tools for entrepreneurs. Google for entrepreneurs and General Assembly (the online class company) have partnered to offer weekly courses for entrepreneurs of all sorts. Take your skills to another level with business, marketing, and technical courses taught by leading entrepreneurs, professors, and specialists. Recent presentations include Designing Persuasive Presentations, Finding Product Market Fit, and Your First Email Marketing Campaign.
  • Believe with Google. Believe with Google is an internet magazine to place Google research and insight behind your business plan. The website is an information resource on the information and trends that Google is monitoring, together with behind-the-scenes looks at digital campaigns across sectors, platforms and audiences. The website also includes excellent tools for entrepreneurs, such as Brand Impressions, Consumer Barometer, Mobile Calculator, Screen Benchmarks, and much more.
  • Google Business Groups. Google Business Groups are independent community-led groups formed by enthusiastic individuals. All events are free and open to business professionals that want to learn and become more effective in using the web for their business. Search the map to discover a group near you.
  • Startup Launch. Startup Launch helps startups design, develop, and distribute over the Google Developers’ platform. Apply for access to this pilot program. Get mentorship from Google programmers and experts, attend exclusive media events, access free training, and get featured by Google.

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Google Helpouts

Google Helpouts

Helpouts is Google’s platform for professionals to connect with clients and supply services over live video. Offer your expertise in exchange for payment, or for free to lure new clients. Provide sessions at times that fit your schedule. Use free online tools to spread the word on your Helpouts.

Google Small Business Community

Google Small Business Community.

Google Small Business Community is a group created by Google+ Your Company so that small companies can find the help they need to succeed online. The team hosts Hangouts and Q&As with experts and business leaders, like the current Hangout with the leader of the U.S. Small Business Administration and the voice of small business in President Obama’s Cabinet, Maria Contreras-Sweet. Members also enjoy features like #FeedbackFridays and #Bizdom topic-specific training sessions.

Google Apps for Work

Google Apps for Work.

Google Apps for Work is a suite of apps to help companies be more productive from anywhere. Schedule and conduct meetings with Calendar, Gmail, and Hangouts. Draft content in Docs that’s automatically saved in Drive, so that everyone on your team has the current version. Google Apps offer entrepreneurs a package of those tools they need to help achieve their objectives. Plans begin at $5 per user per month.

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