Google Shopping Ads – Must

How can people find products today?

How can you locate the product you are looking for? How do you begin? Continue reading if you answered yes to any of these questions with Google.

What is Google Shopping?

Google Shopping allows merchants to have their products displayed when customers search for them on Google. Shopping ads are more eye-catching than traditional Google Search text ads. They include a product picture and other useful information. This provides shoppers with a preview that will help them make purchasing decisions as they search.

Why use Google Ads by Kliken to promote my store?

Google Shopping is not for everyone. These are the essential requirements for getting started.

  1. You can have both a Google Ads orGoogle Merchant Center account.
  2. Complex product feeds with detailed data about the products you are advertising.
  3. An account in Merchant Center that is connected to Google Ads.
  4. To get your campaign approved, you will need to have a deep understanding of the policies for Google products and websites.

Instead of spending time and effort creating a WooCommerce store from scratch, we offer a seamless, automated solution! Google Ads powered By Kliken lets you create a Google Ads campaign and manage your marketing from an online store.

How to Get Started – The Easy Way

Installing the Google Ads powered By Kliken plugin on your WordPress site is a simple way to get started. After installation, you’ll be able to complete the account setup and then jump into creating your first campaign. We don’t require merchants to set up their Google Shopping campaigns.

Learn more:

It is easy to create a Google Shopping Campaign. These are the steps to follow:

  1. Targeting – Tell us who you want to see your ads.
  2. Categories – Choose the categories/products that you wish to advertise.
  3. Preview – View your campaign and view a sample ad.
  4. Purchase – Choose a monthly budget that suits you.

We’ll take care of all the hard work after you have purchased your campaign. Automated bidding allows you to maximize your marketing efforts and shows you how much sales you have generated for each campaign. This will allow you to clearly see your return on your investment. Our team is available to answer any questions you may have.

Relax and enjoy the results!

You can now watch the campaign live and relax! You can modify settings, such as the categories that you are advertising or which Google Product Category you wish to display. You can make most product changes directly in your store since all campaign and ads information are pulled from your store. You can change the price of a product from WooCommerce. We’ll sync it to your ad.

We provide stats that will help you make informed business decisions. We will provide you with the usual campaign stats like clicks, impressions and costs. We’ll also show you conversions, which are clicks on ads that lead to sales. This will allow you to see if your marketing is effective. This data can be accessed at all levels, from the campaign level to the individual products or categories.

Google Shopping Ads Available Today

Google Ads powered By Kliken is the best tool to promote your products to shoppers. Are you worried about ads being disabled when products are out of stock? We will keep track of the inventory of your products and remove your ad when it is out of stock. Do you need to change a product title? You can do this directly in your store and we will update the ads.

Google Content Experiments: A/B Testing

Every online retailer that wants to increase sales must ensure that their design elements are being tested regularly. This can be achieved in a variety of ways, including paid, custom-coded and free options. Google’s Website Optimizer (GWO) was a free option that offered better results in the past. Google’s Website Optimizer (GWO) was discontinued in August 2012 and replaced by Content Experiments. Google claims that the move allows anyone to perform A/B testing, without any technical knowledge. It is also fully integrated with Google Analytics, while GWO had its own reporting areas outside of Analytics.

The move makes it much easier to setup an A/B test. There is less tracking code and the setup process is quicker. GWO supporters aren’t convinced Content Experiments is worth the effort beyond static landing pages. GWO works well with static and dynamic pages, but Content Experiments requires a unique URL landing page for every test variation. This is difficult with dynamically generated content. It makes the claim that “no technical skills required” seem to only apply to non-dynamic content. This makes Content Experiments impossible for ecommerce sites that are primarily composed of dynamic data driven content.

See our products:

  1. Magento 2 point of sale
  2. Shopify pos integration
  3. Bigcommerce pos app
  4. Woocommerce POS
  5. Netsuite POS
  6. Commercetools POS

Content Experiments is a valuable tool, even though it falls short in some areas. Let’s take a look at Content Experiments.

Pros:

1) Content Experiments uses the Google Analytics tracking instead of placing multiple tracking code snippets on different sections of a page or site, as was the case for GWO. It’s as easy as adding a small tag in the original tracking script.

2) Content Experiments includes a wizard to help you set up new tests and guide you through the process.

It is easy to set up an experiment and takes only a few minutes if you are not creating the variant page. (Read more at cons.

Each test uses a conversion indicator from Google Analytics.

5) URL referral information does not disappear during redirection, even dynamic parameters.

6) Users will quickly see new experiment data with Google Analytics Premium, the premium version.

Cons:

1) Multivariate testing is not an option.

2) Each experiment must have its own URL. This means that each test will require its own landing page. A product page can be created from one template. This dynamically inserts product IDs into the URL to display content. However, the page technically remains the exact same. To create a test variant, one would have to duplicate the URL. This defeats the purpose of dynamic content. Then, add to the URL some kind of test indicator to let Google know what to display.

Here’s an example:

www.theecommerceexpert.com/pageone.php

www.theecommerceexpert.com/pageone.php

This would require that the page’s programming code be modified in order to make it work on a dynamic website. It could also cause duplicate content issues with Google if Google finds the URL and indexes it. Google has a solution: make sure that the variant is properly tagged so that robots can’t index it. Technical? Technical?

3) Google Analytics’ Content Experiments goals mean that users will soon reach the maximum permitted.

4) At the moment, users can only test five variations. It is important to carefully consider the variants that are being tested. Many variations can be used in large volumes.

5) Google Analytics users who are not paying for it must wait longer before they can receive experiment data results. This could lead to lost sales and unnecessary expenses.

What online sellers can do.

There are many split testing tools that can be used to meet the needs of online retailers. You can make page changes without A/B testing software and just use Google Annotations for the date that the test began. This allows all traffic to view the same test, rather than splitting it. In which case one would see version A while the other would see version B. However, the trending reports in Google Analytics can provide very accurate and telling results.

This method of testing is best used to test only one item. It is not easy to identify which element(s) had a positive/negative impact when you test multiple elements simultaneously on a page.

Online retailers should test everything and not be satisfied with the results. Keep it simple, and remember to test thoroughly. It doesn’t matter what method you choose, and it doesn’t need to be complicated. Log into Google Analytics to learn more about Google Content Experiments.

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10 Google Tools and Resources for Entrepreneurs

This summer Google launched Google My Business, a platform for companies to handle their existence across Google applications, including search and Google+. The new platform is just yet another example of Google’s drive to adopt entrepreneurs and emerging companies.

Here’s a list of Google tools and resources to help entrepreneurs establish and grow their companies. There are tools for startup ventures, small businesses, and solo entrepreneurs.

Google My Business

Google My Business is a platform for companies to handle their online presence with Google. Firms can synchronize their data, monitor engagements with insights, build clients with a Google+ page, track AdWords campaigns, and much more. Businesses with physical places can enter local research, browse and respond to reviews, and get advice on how clients searched for a small business.

Google for Entrepreneurs

Google for Entrepreneurs.

Google for entrepreneurs partners with startup communities and builds”campuses” where entrepreneurs can learn, connect, and make companies. It features many different tools and resources to enable entrepreneurs develop innovative startups.

  • Campuses. Google for Entrepreneurs has two campuses: Campus London and Campus Tel Aviv. Three more campuses are coming soon: Campus Warsaw, Campus São Paulo, and Campus Seoul. Each campus offers its programs, like a”hack area” to test new ideas, a bootcamp for early stage startups, a community of parent entrepreneurs, and on-campus residence.
  • Startup Communities. Google for entrepreneurs partners with organizations that build community and teach entrepreneurs how to turn ideas into thriving startups. Partners include Startup Grind, UP Global, Blackbox Connect, American Underground, and Capital Factory.
  • Tools for entrepreneurs. Google for entrepreneurs and General Assembly (the online class company) have partnered to offer weekly courses for entrepreneurs of all sorts. Take your skills to another level with business, marketing, and technical courses taught by leading entrepreneurs, professors, and specialists. Recent presentations include Designing Persuasive Presentations, Finding Product Market Fit, and Your First Email Marketing Campaign.
  • Believe with Google. Believe with Google is an internet magazine to place Google research and insight behind your business plan. The website is an information resource on the information and trends that Google is monitoring, together with behind-the-scenes looks at digital campaigns across sectors, platforms and audiences. The website also includes excellent tools for entrepreneurs, such as Brand Impressions, Consumer Barometer, Mobile Calculator, Screen Benchmarks, and much more.
  • Google Business Groups. Google Business Groups are independent community-led groups formed by enthusiastic individuals. All events are free and open to business professionals that want to learn and become more effective in using the web for their business. Search the map to discover a group near you.
  • Startup Launch. Startup Launch helps startups design, develop, and distribute over the Google Developers’ platform. Apply for access to this pilot program. Get mentorship from Google programmers and experts, attend exclusive media events, access free training, and get featured by Google.

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Google Helpouts

Google Helpouts

Helpouts is Google’s platform for professionals to connect with clients and supply services over live video. Offer your expertise in exchange for payment, or for free to lure new clients. Provide sessions at times that fit your schedule. Use free online tools to spread the word on your Helpouts.

Google Small Business Community

Google Small Business Community.

Google Small Business Community is a group created by Google+ Your Company so that small companies can find the help they need to succeed online. The team hosts Hangouts and Q&As with experts and business leaders, like the current Hangout with the leader of the U.S. Small Business Administration and the voice of small business in President Obama’s Cabinet, Maria Contreras-Sweet. Members also enjoy features like #FeedbackFridays and #Bizdom topic-specific training sessions.

Google Apps for Work

Google Apps for Work.

Google Apps for Work is a suite of apps to help companies be more productive from anywhere. Schedule and conduct meetings with Calendar, Gmail, and Hangouts. Draft content in Docs that’s automatically saved in Drive, so that everyone on your team has the current version. Google Apps offer entrepreneurs a package of those tools they need to help achieve their objectives. Plans begin at $5 per user per month.

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