From Magento into WooCommerce, part 3

Here is the third installment of a series where I describe my choice to leave the Magento platform, and examine WooCommerce. In “part 1,” I clarified my disillusionment with Magento, which started the process of looking for an alternative. In “part two,” I analyzed the procedure for testing and installing WooCommerce. In this”part ,” I keep uploading products and analyzing various plugins, all which will help me decide to stay with WooCommerce, or not.

I see that an ecommerce site as the heart of my advertising and selling. It’s the base of my customer-facing systems and a stable foundation for the back end management. The current marketing trend for ecommerce is more focus on social media in contrast to the conventional email newsletter approach.

In building a new website with WooCommerce, I am seeking to create a website that integrates nicely with Facebook and another social networking platforms — where new arrivals could be declared, intended pre-releases reviewed, and infrequent items highlighted. I seek a blog which may be printed on both the site and Facebook concurrently, so that clients can enjoy my items and promote them on Facebook. I also require a site that interfaces with Ebay, and readily loads products on Ebay.

These and more can be accomplished with both Magento and WooCommerce. I have, however, found it a lot better and more economical with WooCommerce.

Both platforms have many plugins and extensions. However, WooCommerce plugins are much less expensive than their Magento equivalents. Indeed, many WooCommerce plugins are free.

WooCommerce plugins are simple to install. They can be installed and uploaded directly within WordPress. Then they can be activated and deactivated by clicking on the”trigger” link. If anything, the approach is too straightforward. There’s a temptation to use too many plugins, which I need to resist. Another problem is the enormous choice of plugins. It can be hard and time consuming to find the perfect plugin. I’ve spent more time looking at plugins than actually testing and installing them.

A point to be careful of is that the plugins I set up, the slower my website could be — especially if I set up resource-hungry plugins. So, each time I install a plugin, I should check to make certain that my site stays fast enough for fair use. If it slows down too much, I will rethink that last plugin inclusion.

Once I’ve got the WooCommerce website up and running, I will trim the plugins farther. Any I’m not using on a daily basis I shall deactivate and delete. I did this for a number of the plugins I first loaded, when I was first experimenting with WooCommerce.

I deleted the very useful WP Import and its WooCommerce extension, because after the website was loaded I didn’t need it. If I want to load more goods, it’s a matter of moments to reinstall the plugin. In the meantime it’s not there to slow down the system. With the extreme simplicity of installing WordPress plugins, it’s a very real choice to delete idle ones and reinstall them when required. This slims down your daily system.

The plugins I am currently running are as follows — in no specific order.

  • Custom Related Products for WooCommerce. This permits you to choose what products you need to reveal as related to the chosen product, and, furthermore, show nothing when you haven’t set any associated products. This is important because with no WooCommerce will select products randomly in the identical first level category to reveal as related. Thus, if, like me, you’ve got two menu levels, the associated products aren’t really related, and seem very wrong.
  • Jetpack by This brings in all of the Facebook and social networking integration. It offers a lot more than I’ve used. On top of that, it’s completely free. It walks you through the integration of Facebook and the rest of the social media sites. It was easy to establish.
  • Limit Login Attempts. Whilst I am still constructing the website rather than accepting orders, this is the bare minimum safety precaution. After I go live, I will tighten security even more and extra plugins and approaches will be implemented.
  • WooCommerce. Obviously.
  • WooCommerce Grid-List toggle. This is a small plugin which allows a visitor to toggle between a grid product perspective and a list view. It is not essential, but I like to provide the option.
  • WooCommerce Points and Rewards. This is a cheap ($10) plugin which gives me a loyalty strategy. I can set the amount of points given per $1 spent and I will place the redemption values to state how many factors to the dollar on checkout. I can even reward clients on every approved product review they write and provide an introductory bonus for every new client.
  • WooCommerce PrePurchase. This is a simple pre-order module. It enables me to specify a launch date on pre-order products. It enables cash to be gathered on purchase, or when the items arrive. It’s an option to send emails to all customers who have purchased a product to say, for example, that it’s been postponed, or it has come in early.
  • WP-Lister for Ebay. This lets me pick and list products on Ebay from WooCommerce. It’s both easier to use compared to Magento equal and stronger, which is a surprise because Ebay owns Magento. I have the free version that lists the goods (including their pictures, which the attribute comparison on the programmer’s website implies is just on the paid version) and lets me change the products readily. One particularly nice feature is the ability to add a prefix or suffix to the item titles when uploading to Ebay. This was useful as it allows me to add keywords that are superfluous on my site however needed on Ebay, because of the huge selection of products there.
  • WP Super Cache. Including a caching program to a WordPress site is indispensable. It allows pages to be stored in HTML and delivered much quicker than having them created every time. This free plugin works nicely with WooCommerce and provides good results with the default settings. A few added tweaks (marked as”recommended” in the settings) make it even better. One of the nice things is that it’s smart enough to see the mini cart at the top of the page and not cache it. Thus, when things are added to the cart, the upgraded cart information is displayed on the webpage even if the remainder is cached. There are cache plugins which cost money that might be better. However, this free one will succeed until the website starts getting a great deal of visitors.
  • YITH WooCommerce Zoom Magnifier. This plugin came with my subject. It provides a zoom function to the displayed graphics.

Those are all of the plugins I’ve installed. There’s one more that I will set up, that’s the Linnworks Integration with WooCommerce. This is a professional interface which many WooCommerce websites won’t need. However, I use Linnworks for my stock control and order management. Thus, I want this plugin to ease. Unfortunately it looks like a complicated installation and, once installed, its documentation states that I need to never physically delete a item. So I’m holding off until I finish the introduction of all of my products, if there are a few that need deleted.

Among the most significant but labor-intensive tasks in developing a new site is producing the product information — crafting your own unique product descriptions, uploading all the pictures, getting the first inventory right, and populating all the required fields. I am a long way from finishing this, but the website is taking shape and start to look good.

Thus far I’ve some 350 merchandise loaded; most need a little tweaking. The final website will have about 500 products.

What the present load has shown is that WooCommerce works for me. I’ve therefore decided to stay with it. Once I’ve finished setting up this website I will migrate my present websites onto WooCommerce out of Magento.

Finishing this website will signify tidying up the merchandise, securing it properly, and introducing it to Google and the other search engines. I may use an search engine optimization plugin to aid in this. The migration from Magento into WooCommerce is going to be the real challenge. I know I can make a excellent empty skeleton, but can I extract the present information and move it successfully? Can I maintain the Search Engine Optimization rankings?

It is an interesting challenge, which will come.

The Initial Steps in Adding Ecommerce into a Brick-and-mortar Shop

Brick-and-mortar retail companies are turning toward ecommerce to create earnings — online and click-and-collect. As they create this electronic transformation, these merchants will probably have questions regarding ecommerce platforms, topics, and layout. While most of them are significant, a organization’s first focus must be on marketing and products, in my experience.

The action of merchandising and selling a product at a concrete shop is basically different than selling and promoting the identical merchandise on the internet.


Think about the benefits of bodily retailing. At a physical store, a shopper may take care of a product prior to purchasing it. He can, as an instance, get a fresh kitchen knife, feel its weight, and assess how it fits in his hands. In some shops, he could chop a couple of carrots prior to making the purchasing decision.

In the same way, a mom shopping for kids’ clothes can get the cloth and have her kid try on a costume or 2. For queries, a clerk isn’t far off.

A retail clerk may answer product questions in real time and on a private level. Photo: BBH Singapore.

What is more, a physical place could be its own type of promotion.

An art supply shop in a popular shopping centre may have tens of thousands of possible clients drive past it every single day. A few of those passersby will visit the shop’s sign for ages. When those people require a sketchbook and artwork pens for their children’s drawing course, the brick-and-mortar shop could come into mind.


Alternately, selling a kitchen knife, children’s clothes, sketchbooks, or anything on the web differs. Product images, product descriptions, and stock management are crucial for ecommerce but might be hard for brick-and-mortar companies selling online for your very first time.

Pictures. To market a product dangling on a hook in a physical store, a merchant only needs the merchandise and the hook. Online, though, a merchant needs a minumum of one photo to represent the merchandise.

A merchant can photograph every solution or, rather, get photos from the supplier or manufacturer. Both these jobs more time-consuming than that which one might envision.

At among Sur La Table’s physical shops, a shopper can take care of this knife prior to spending $399 to purchase it. But on the web, the knife has been represented with a picture.

It’s not unusual for a shop to get tens of thousands of SKUs and heaps of vendors. When it chose to obtain product photographs from these vendors, a retail company would require a person to get in touch with each vendor, access the pictures, download and arrange themperhaps edit themand upload them into the ecommerce website — replicated countless times.

However, a methodical approach might help.

  • Identify your company’s top-selling things and market them.
  • Devote the labour required to upload and download photographs.
  • Automate the procedure when possible.
  • If needed, use snapshots from mobile phones as placeholders.

Fantastic product photographs are more significant than a perfectly designed site when you are getting started.

Descriptions. Merchandise descriptions are much like product pictures: You do not need them at a physical shop and creating them for an ecommerce website is a bigger task than you might imagine.

Whether your business makes the decision to compose these or copy them by a producer — not replicate a item description without express consent, yet — the measures will be comparable to those for pictures.

  • Concentrate on the best-selling things .
  • Devote the labour into the Job, or outsource.
  • Automate the procedure if possible.
  • Publish goods without descriptions if needed.

Rental Administration. Envision a series with 15 physical shops. Each shop has one special espresso machine 15 company-wide.

If it comes to managing stock within an ecommerce platform, what would be the available amounts with this espresso machine?

If it intends to meet from each place, the corporation might presume 15 machines are readily available to market online. But this might be an issue.

Imagine if three shops had a wrong inventory count? Rather than having one server in stock, they had none. And suppose that two additional shops chucked the boxes since the espresso machines are on screen? Those shops would have no way to send them. And what if clients are purchasing the espresso machines in four other shops at the moment?

To make things worse, stock counts might be off by a whole lot if the series’s physical point-of-sale system does not automatically upgrade the ecommerce website.

The solution is dependent upon a merchant’s systems and capacities. But understanding that stock quantities can be an issue goes a ways toward a repair.


The above art supply shop resides in a popular shopping centre, has a real signal, also is known to tens of thousands of possible clients.

Nobody will observe the company, nevertheless, as it opens on line. A shopper could look for the shop by title on Google or even Bing, but there’s not any assurance that those search engines have indexed the new website yet.

So it is not sufficient to start an ecommerce store. Merchants have to promote and promote it. Marketing for a new ecommerce website must use a merchant’s traditional channels in addition to new ones, including video and pay-per-click advertisements.

By way of instance, a merchant must continue with radio advertisements but now incorporate the newest digital offering. Likewise a series should keep on inserting circulars from the local paper, however, again, today highlight online or click-and-collect services.

Marketing a new ecommerce shop is frequently more significant than the platform, the motif, and other layout components.

What if B2B manufacturers anticipate going into 2021?

According to Gartner, by 2024, 15 percent of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities. In this guide, we’ll discuss why this transition is happening and what the consequences are for B2B branded producers.

The tendency is explained by Millennials replacing Baby Boomer as the key buyers in many B2B businesses. Needless to say, this won’t happen immediately, but the change is inevitable. The importance of this change comes in the fact that both of these generations have quite different buying habits regarding applications solutions. Millennials have a tendency to rely on relational stations — with their social networks of friends and business contacts. Baby Boomers are more likely to rely on customer reviews and third party input.

  • Nearly 60 percent of Millennials are more inclined to participate with sales long after doing preliminary study and defining a set of solutions to evaluate. Meanwhile, Baby Boomers are more likely to engage a salesperson early in the procedure.
  • 44 percent of Millennials favor no sales rep interaction when interacting with the vendor.
  • 80 percent of Millennial buyers say that they expect personalized involvement from the vendors they buy from.
  • Boomers are 17 percent more likely than Millennials to favor RFP stations and are less likely to select digital stations and eProcurement systems.

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In addition to the changes in buyer personas, the worldwide pandemic has had a substantial effect. It has dramatically reduced if not removed facial interaction from the purchasing procedure. B2B purchasing process is rapidly digitizing and getting omnichannel:

  • 61 percent of all B2B transactions start online
  • 73 percent of buyers generally use digital stations.
  • Multi-channel clients are 25 percent more profitable than human-only interactions.

What does it imply for B2B manufacturers?

To achieve sustainable business growth in this environment, B2B producers need to change their company to address the requirements of their new audience in the new circumstances:

  • Single commerce engine to support both online station and area sales
  • Allow buyers to jump between multiple digital and conventional touchpoints during the complex buying process as part of a continuous journey.
  • Provide buyers with end-to-end purchase visibility from purchase to shipping to make certain they have a clear view of the buying process, particularly for mission-critical services and products.
  • Deliver personalized experiences across large complex organizations, including customized products, services, and pricing.
  • Support new electronic touchpoints such as chatbots and augmented reality to deal with digitally savvy Millennial audience requirements.

For many B2B makers, these business requirements are out of reach. With the majority of sales historically going through sales agents, their trade capabilities are non-existent or rudimentary at best. Even in situations when they exist, often they’re completely disconnected from the resources the area sales usage, such as CPQ, making the omnichannel journey impossible.

B2B manufacturers must change to modernize their electronic commerce solution or implement a new one from scratch to conquer these challenges.

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Digital commerce requirements

Most conventional B2C commerce solutions aren’t a great fit to support the intricate B2B buying process. The B2B manufacturers should look for a solution that addresses the following requirements:

CPQ Integration or CPQ Capabilities. Revenue personnel typically use CPQ to make orders, and the experience is extremely different from the web site experience. Because of this, a trade solution needs to integrate with a CPQ application and supply all essential CPQ capacities that an arrangement capture UI can be built on top of it. For the former, the trade platform should have a thorough integration framework, while for the latter, it ought to get APIs using that an order capture UI can be constructed.

Sophisticated Account Structure. Selling to large organizations often requires selling to buyers in numerous sections across different affiliates. This needs a trade solution allowing to configure and manage complex enterprise accounts with multiple users.

Personalized pricing. In the B2B world, prices are usually unique with customized offerings, pricing, and discounts. To deal with this need, trade solution must support individualized pricing and product variety on a per-account foundation and deal-specific discounts.

API-first approach. With the greater complexity of a B2B purchasing process, customers will probably move back and forth between different touchpoints. This necessitates commerce solution to possess well-defined and well-documented APIs.

Reference Applications. A B2B manufacturer often has no expertise with new digital touchpoints like Augmented Reality and chatbot. A library of ready-to-go applications allows to simplify development and accelerate speed to market for new touchpoints.

How adding solutions to your goods can propel your organization growth?

Convenience has been a key driver of their success for many brands which have survived throughout the COVID-19 pandemic. And though it can feel like we’re slowly coming to the conclusion of the unprecedented times, consumer purchasing behaviour is permanently altered, and will in turn, influence the success of many companies for many years to come.

As Gartner intends to prepare application leaders to the accelerated shift towards electronic, they forecast that,”By 2024, major trade organizations will generate 10 percent of online revenue from services connected to physical goods .”

By providing the convenience and Additional consumer experience, of coupling analog products with brands, services will become more appealing to the biggest generation with the highest spending power: the millennials

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The millennials are on peak of the food chain when it comes to trade, and they’re craving personalized, cost efficient, and time saving ways to progressively consume products and services on the internet. While it is widely considered that price is the dominating factor behind many purchases, it has been discovered that:

  • Approximately, 97 percent of customers say they’ve backed out of making a purchase due to inconvenience.
  • 56 percent of millennials rate convenience tremendously when shopping online.
  • 52 percent of customers say over half of the purchases are affected by convenience.

With so many choices on the internet, and more time available to shop around and appraise, merchants will need to find ways to stay competitive where convenience is considered. To cater to better client experience, convenience, and value-add capacities, Gartner has suggested the inclusion of solutions to physical products such as:

  • Subscriptions
  • Auto replenishment
  • Predictive maintenance
  • Marketplace surgeries
  • Payment providers

We feel that with the inclusion of such solutions, we can expect to find a higher retention rate of customers along with higher possibility of constant recurring revenue.

What leads us to believe this prediction will hold true?


Subscription based models are in the middle of recurring revenue in eCommerce. With the emphasis on customer retention, as opposed to customer acquisition, merchants have a greater likelihood of keeping the loyalty of current customers. It’s been said that while the likelihood of selling to another client is between 5% and 10%, the likelihood of selling to an existing client is between 60% and 70% (Marketing Metrics).

And what keeps the customers loyal you may ask? The advantages of budgeting and convenience. The subscription model provides a reduced effort situation where customers can”set it, and forget it” while also having the ability to track their expenditure.

At exactly the exact same time, merchants also benefit from the ability to create more data driven decisions and create more cross selling and advertising opportunities. While many organizations have started to deploy subscription versions, the market keeps growing exponentially and can nevertheless be infiltrated.

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  • The eCommerce subscription market has increased by 100 percent every year from 2013 to 2018 (McKinsey)
  • The biggest businesses in the subscription eCommerce marketplace have risen from $57 million in sales in 2011 to 7.5 billion in earnings. (McKinsey)

If carefully thought out, this may be a feasible choice for many companies as the barriers to entry remain fairly low for the time being.

Auto Replenishment and Predictive Maintenance

Auto replenishment and predictive maintenance are a huge time saver during COVID-19. What once began as an intrusive idea, when Amazon started their”Dash Buttons” that could auto replenish certain things when they were running low, has become a convenience that customers crave essentials, like groceries.

Based on Oracle’s Consumer Behavior report in 2017, 48 percent of people would love to be able to automobile replenish frequently bought items. Companies like Peet’s Coffee and Ziploc have seen 50 percent of their sales from incorporated Dash buttons, while Cotonelle reported that they even doubled their share of wallet in 2018 because of auto-replenishment. The addition of these services eliminates the inconvenience of customers encountering out-of-stock situations, while merchants have the ability to maximize their efficiency by matching customer requirements.

Marketplace Operations

When we consider marketplaces, the first ones that come to mind are market giants such as Amazon, Walmart and Alibaba. However, because barriers to entry have started to diminish, it’s made it much easier and affordable for merchants to have a part of the revenue pie – and this is 1 slice you do not want to overlook. In accordance with this 2019 UPS Pulse of the Online Shopper study:

  • 96 percent of online shoppers have used a market
  • 38 percent of shoppers see a market from once a week to multiple times per day
  • 38 percent of shoppers begin their online research on a market more than any other station
  • 48 percent of spontaneous shoppers store on marketplaces

You may question if creating a market that shows other brands is helpful for your business. However, in fact, you might in fact be losing out on potential revenue by not considering the alternative. The fact of the matter is, consumers want to get the best bang for their buck, and they do this through research and comparisons. Generally, consumers spend 79 days gathering information prior to making a purchase and what better place for them to perform this study than on a market.

As a merchant, you need to be where customers are spending their time, and why not be the chief that customers flock to for advice. Even if your product isn’t chosen at checkout, you’d have created a platform that’s generating revenue with every transaction, without the overwhelming lack of cost and development time to make a product.

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Payment Services

Finally, as the market shifts away from money and strip cards, towards contactless payments and electronic wallets, convenience increases while market times decrease for customers. But though these choices bring ease of use and speed to the table, there’s still some skepticism about safety from older generations. In terms of millennials and Gen Z’s, their relaxation in technology have made these solutions critical when making a purchase. According to report,”Emerging Trends In the Point of Sale,” by FreedomPay and Ingenico Group:

  • Approximately 75 percent of millennials were happy with contactless payments
  • Almost 75 percent of GenZ were happy with contactless payments and declared it a”must have”
  • 85 percent of millennials and 84 percent of Gen Z believe contactless payment protected.

With an array of payment solutions can be an integral strategy for reducing abandoned carts and maximizing revenue. Providing a favorite method of payment to customers will be just as important as supplying products. This reduces the friction at the conclusion of a customer purchasing ring, which in turn will assist with leaving a positive impression and fostering customer retention. There has also been positive correlation between higher transactions and extra digital payment services. According to this 2019 UPS Pulse of the Online Shopper, normally, shoppers who use digital wallets even spend $62 more each transaction. Along with higher earning potentials, it’s of my view that the companies which will be prosperous in the future are ones which decrease the frustration of the checkout procedure and cater to the shopper with all the options of payment solutions.

Key Takeaways

  • Millennials and Gen Z have the maximum spending power and appealing to their needs is critical for the success of your enterprise.
  • Convenience and client experience are the key deciding factors when making a purchase.
  • The subscription market is supposed to increase at a rate of 68 percent from 2019-2025 reaching $478.2 billion. With barriers to entry being an all-time low at this time, brands should grab the chance to develop this support.
  • Automobile replenishment and predictive maintenance services will be crucial for frequently bought items, in order to”set it, and forget it”
  • Marketplaces will offer a new avenue for revenue that does not need developmental cost and time for producing products and fulfilling demand
  • Payment solutions is the final step of the buying process that could determine whether a customer completes a purchase.

As you assess adding services such as these, it is very important that you also look at the eCommerce software you decide to support it. As we move to our post COVID-19 planet, you may wish to move and adapt quickly to keep up with your clients. Using a Composable Commerce approach, it’s a lot easier for your staff to move quickly and incorporate all the features you want to design and optimize your distinguished commerce experiences.

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