In 13 Easy Steps, How to Start A Jewelry Business
Online jewelry sales are increasing by 5 to 6 percent each year . By 2025, the global jewelry industry will be worth $4480.5 billion.
These stats show that selling jewelry online and starting a home business are great ways to make extra money. There are low entry levels for getting a piece of this huge spending. You can make handmade jewelry at home, and your online shop will reach customers around the globe.
How do you start a online jewelry business
01. Your online store
Websites are essential for every business, including your soon-to-launch jewel store. Why? A website can open your small business to thousands of potential customers. Even if you live thousands of miles away, people can still find your jewelry and place orders. You can expand your customer base beyond the city or town you live in.
Next, you can start creating your store using an eCommerce template. These premade websites have been professionally designed to increase sales.
The templates are customizable, so don’t be alarmed. Edit page layouts, modify colors, add or remove features, pages and images, as well as upload custom imagery to the site. These are the features to be aware of when selecting the best eCommerce template .
- A homepage featuring a large image of a hero that grabs the attention of visitors
- A navigation bar that allows shoppers to browse different categories
- Large product images zoom in when the visitor hovers over them
- The purchase process is simplified with one-click add-to-cart buttons
- There are prominent call to actions buttons (CTAs), that encourage shoppers to convert such as Shop Now and Add to Cart
- Templates for information pages about your about section, shipping policies, returns policies, and payment methods
- Take a look at Linkedge Jewelry’s homepage. The Wix template they use has a hero image that highlights their jewelry line and styles. The homepage also features a navigation bar with a call to action and a call to actions that direct people to the product catalog.
02. Source your materials
When you start an online jewelry shop, the next thing you should consider is what pieces you will be selling. Consider the materials that you will need to make each piece of jewelry. You can think of items such as:
- Stud earrings
- Precious metals
- Gemstones and beads
A plan of action will be needed to determine where your materials will come from. Small businesses can start with local craft shops and online marketplaces such as Amazon or eBay. You can also search the internet for other options. You’ll find good quality materials at a reasonable price almost all the time.
It’s important to estimate the cost of manufacturing your jewelry. To get an estimate of the total manufacturing cost, price each element individually. Then shop around to find the best deal. You have more profit margin if you have lower manufacturing costs.
03. Choose a business model
The online business model for your jewelry store describes how you source and sell products.
You have a lot of options in the jewelry industry.
- Custom jewelry making company: Find materials and make your own handmade jewelry to sell online.
- Sourcing fine jewellery: Find the styles that you like from different jewelry designers and suppliers. You can build a brand around the quality and style of jewelry you love, and then sell their products to your clients at a profit. Customers can visit your store to search for a particular type of jewelry or designer.
- Start Dropshipping – Work with a wholesaler or jeweler who picks up, packs and delivers the item to customers whenever they place orders through your website.
Make a business plan that describes the model you will use. This document will outline how you plan to source, manufacture and sell your jewelry. It also includes information about the person to whom you are selling it.
Need assistance creating a business plan for your company? This template is free and can be used to help you plan how you will manage your new jewelry company.
04. Brainstorm a name for your jewelry business
A strong business name is essential for every business. It is how customers get to know you and will be prominent for all your business assets, including your website, invoices and bank statements.
When you are brainstorming your business name, there are two options. One option is to choose a name that’s not related to jewelry, and then create a separate brand that’s recognized in the jewelry market. Your business name could also imply that your jewelry is sold, as in Goldsmiths or The Diamond Shop.
If you are looking for the best place to begin, our jewelry business name generator can help. Enter the product type you want to sell, such as necklaces or earrings. There are many options for jewelry business names.
Brand names should be short and simple to remember. Avoid words that are hard to spell. It’s easier for customers to remember your brand name than it is for you. This will make it easier for them to find you online.
Also, it’s a good idea to verify that your chosen business name has the domain and any social media handles. This information is displayed by Wix along with other domain extensions beyond the “.com” format.
The consistency of your brand across platforms can help increase brand consistency. This has been proven to help businesses increase their revenue by up to 33%. Your domain name should match your business name. Customers will be more likely to visit your jewelry brand’s website if it is easy to remember.
05. Any issues that may arise should be resolved.
This stage will give you a brand name to use for your jewelry business. Before you sell your jewelry online, make sure you check with the trademark office that you aren’t infringing on any other business.
After you have received your all clear, register your jewelry business. You can register as an LLC and avoid being held responsible for any problems that arise as your jewelry business grows. A registered business can often offer tax benefits. This is especially important if your goal is to grow your jewelry business beyond a side-hustle to a full-time career.
It is also important to open a new bank account. This will allow you to keep track of business income and expenses without having it mixed in with personal transactions. Make sure you choose an accounting program that is compatible with your business bank account. When it comes time to pay taxes, knowing exactly what is coming in and out will be a huge help.
You should also consider the legal requirements for jewelry sales. To avoid getting in trouble, it is important to follow jewelry rules. To prove that your jewelry is authentic, some countries require that you obtain a certificate . To be able sell your jewelry at its highest value, others may require that it have a mark.
06. Understand your audience
You need to understand your customers, regardless of the products you sell online. These buyer personas will help you create products and pricing they will love, as well as a marketing plan to position them in front of your products.
Before starting your own business, do some market research to determine who would purchase the jewelry that you are selling. Do you sell low-cost fashion jewelry that teens will wear? For women over 30 years old, do you offer customized jewelry? Your target audience lives where?
This is best done by doing some competitive research. Look for jewelry stores that sell similar items to yours and take a look at who they are marketing to. Your potential customers are likely to be similar.
Show your jewelry to different people to see how they react. Do they want to buy it for themselves? What are the qualities of the person who will be receiving your jewelry?
Your goal at this stage is to learn as much information as possible about the people most likely buy your jewelry. Do not be afraid to interview family members and to organize focus groups for feedback. Focus groups can be facilitated by video conferencing tools such as Zoom or Google Meet, without the need to meet in person.
As you sell, you will collect more data. This is where you can get a better idea of your customers. At this point, it is important to identify your ideal customer. You can go backwards to fine-tune the business strategy, to create content, market your jewelry using their language, show photos of their target audience, and create a product that they will buy.
07. Your pricing
Knowing your target audience is key to knowing their price range for jewelry. It’s as easy as asking them what price they are willing to pay for this kind of jewelry while you research.
You can also check out what jewelry products are selling online for similar prices. You need to price your jewelry competitively. Too high will alienate people, too low will not make you enough money to sustain your new business.
No matter where you decide to set the price, be sure to include production and material costs. If a bracelet’s materials cost $15, and it’s being sold for $20, then you won’t make much profit if at all.
Begin by calculating your cost. This includes:
Add between 5-20% profit margin depending on your item’s overall price. This will ensure that you make a profit on every item, regardless of your overheads.
Keep in mind that the prices you set up for your jewelry business may not be the same ones you sell at months later. Research is key when you are just starting out. You might consider dropping prices if you discover that customers are reluctant to buy your jewelry due to feedback. Soon, you’ll find a price point that customers will pay for your jewelry.
08. Find the right place to sell your jewelry
As a small business owner, one of your most important decisions will be where to sell your products.
For jewelry sellers, marketplaces such as Amazon and Etsy are a great way to reach a global audience. There are many benefits to opening your own online shop.
- Do not pay fees to the marketplace for transactions.
- You have complete control over the design and experience of your users.
- Every marketing effort you make for your jewelry website will benefit your brand, not the marketplace.
You don’t have to do one or the other. Wix allows you to easily connect your store to marketplaces such as Amazon and eBay. This allows you to list all your catalogs on these online marketplaces. Integrating with eBay allows you to manage all of your inventory through your website’s dashboard.
allows customers to shop your products via social media.
09. Create a logo and brand for jewelry
We mentioned earlier that the name of your jewelry company is the foundation of your brand. This is the stage where you will create other assets that help enforce brand consistency such as a logo.
This can be done by a professional designer, or you can do it yourself if you are just starting out. You can use tools such as the Wix Logo Maker to choose a color scheme. So that your customers can recognize you, it is important to maintain consistent branding at all touch points with your jewelry store.
This is why you should also make other brand assets during this stage.
- Headers for social media
- Business cards
- Invoice templates
- Email signatures
Your brand may take time to become ingrained in the minds of potential customers. But strong eCommerce branding has tenfold value: 60% millennials expect consistency across all channels. This loyalty is 10x greater than one purchase.
10. Photograph your jewelry in large, clear images
High-quality photography is essential for taking pictures of your jewelry. High-quality cameras are essential to capture photos of your jewelry.
A variety of product photos is a smart idea for an online jewelry shop. It’s easier for potential customers see jewelry pieces clearly when they are photographed against a clean background. You might also consider taking photos and close-ups of the jewelry in action.
Flair Accessory shows, for instance, how their necklace looks on a model.
It’s important that shoppers are able to see the item with reference to something familiar. This will allow them to gauge the size, depth and color of the jewelry. This helps to reduce returns 22% because the product is different in person.
11. Optimize category and product pages on your website
A homepage should welcome visitors to your jewelry website. Bright, clear images that make it easy for customers to find the right jewelry are the keys to increasing the number of people who visit the homepage.
To make it even easier to shop, you can create category pages for each style or type of jewelry. You can categorize your jewelry by types such as rings, bracelets, necklaces and rings, or costume, antique, or fine jewelry. These categories can be linked from the main navigation bar of your site.
This is Reva Grey, who shows it in action.
These categories could be used in a variety of ways. Consider the conditions that people might be purchasing products. Do they want to buy a gift for their spouse? Are you looking for personalized jewelry Looking for a particular material? These categories make it easier to locate the product you are looking for.
You will be able to link to individual product webpages within your categories. These pages must contain a product description for each item in your jewelry collection. A product page that sells jewelry should include everything that a customer might need to know.
These are the essentials:
- Images of high quality
- Product dimensions
- Click on the Add to Cart button
These are other elements we recommend for product pages:
Include a guideline on how to measure the ring size if you feel it would be useful. Link your customers to a guide if they are unsure about the type of material they should buy. This is a method Medusa Label uses to inspire confidence in potential customers’ purchasing decisions.
12. Create a free marketing strategy
Now that you have created beautiful jewelry, it is time to find the right customers to sell your products. Make a plan for how you’ll drive customers to your online store, and get them to purchase your products.
The good news is: To get customers to your doors, you don’t need to spend money on a marketing strategy. These are some free marketing strategies that you can use to start a jewelry business.
Word of mouth
The overwhelming majority (92%%) of people trust recommendations from their friends and families more than advertisements. Ask your friends and family to share your website on their social media networks or in jewelry-related conversations. Even better, you could create a template that they can cut and paste.
Ask your customers to do the exact same thing. You could offer them incentives such as a discount on their next order.
It’s a win-win situation for all parties. This allows the customer to purchase another product at a lower price, while the jewelry store earns a repeat client and visibility through personal recommendations that could lead to more customers.
Pinterest and Instagram are great visual platforms for jewelry retailers as they allow customers to see the product in different settings. Facebook is also a must-have. People use brand pages to search for information such as reviews and website links.
To promote your online jewel store, you can create social media pages on these two sites. You can build a following by:
- Regular posting
- Interacting and learning from other jewelry-related profiles
- Monitor influencers who work with other jewelry retailers. You could offer free products in exchange for a shoutout on the page.
- Use relevant hashtags such as #jewelry and #handmadejewelry in your content to reach people that don’t already follow you.
- Use the Shop features. Integrating your business with Facebook or Instagram will result in a Shop section on your page that highlights products from your product catalogue.
- Encourage customers to post images of their jewelry on Facebook and tag your company. This is a great way to get free publicity and to get content to repost on your profile, as Brilliance In Diamonds does.
Search Engine Optimization (SEO).
Although this takes longer to pay off, it is well worth it. Google will show you in the results page for terms that your audience is searching for, such as “women’s diamond jewelry” and “men’s wedding bands”.
Here are some ways to optimize your jewelry site for search.
- Use keyword search to determine which terms your target customers are searching for when shopping to purchase jewelry
- Avoid keyword stuffing. Sites that use keywords naturally are more likely to be rewarded by search engines than those who stuff them in every sentence.
- For people who are part of the sales funnel, create blog articles. These articles could include tutorials on how you measure rings or “How to choose a jewelry gift to your mom” You can even jump on fashion trends such as this guide to fall jewelry from Brilliance In Diamonds.
To encourage site visitors to enter their email address, use a popup form to do this or add the form to your website’s footer. You might offer something in exchange for their email address such as a discount code, or access to exclusive content.
You can see how Linkedge Jewelry makes use of a pop-up and the promise to offer a discount in order to attract new subscribers via email:
Once you have a mailing list, then use email Marketing to promote holiday sales and new products as well as business updates.
13. Online advertising is a viable option
It’s clear that free marketing strategies can help customers find your site. It might take some time for organic marketing campaigns and to start driving significant amounts of traffic.
Facebook ads can be used to quickly increase awareness and sales. Facebook offers very precise targeting. With specific targeting settings, you can select the people most likely to purchase your jewelry. This is an example of how that might look:
- Aged between 30-50
- Are you interested in jewelry?
- An upcoming birthday
Budgets are important when you first start using Facebook Ads. Your campaigns should be optimized to make more than what you spend on them.
How to turn your Wix website into a sales bomb
Online shops often have more potential to make sales than brick-and mortar locations when it comes down to selling. Online sales allow you to reach a larger audience and reduce costs.
A professional eCommerce website is essential if you want to sell like a pro. We have the tools to help you do that. This is the ultimate list of tasks to make your Wix website profitable.
01. Select an Effective Domain
Your website’s domain is the backbone of your business. Your website will not be able pick up if it doesn’t have a clear and intuitive domain name. It is important to choose a domain name you can easily type, understand, and speak out loud. Choose something simple, catchy and clever. The more concise, the better
You can buy your domain name right from your Wix account. You can even get the domain name as an offer if you purchase a yearly eCommerce Package. You just need to make sure that it is available.
02. Start an Online Ad Campaign
Advertising your online shop is one of the best ways to increase traffic to it. You can activate the “Get Traffic” app in your Wix Business Apps section. This allows you to target ad campaigns across large networks of locations. “Get Traffic” makes it easy to set up your ads online.
These are the questions to ask before you launch your first advertising campaign.
- Targeting – Who are your target markets?
- Keywords – What are the most effective key words to attract your audience to your website?
- Call to Action: What can you do to encourage viewers click and shop?
03. Monitor Your Website’s Performance
Professional marketers will tell you that statistics and numbers are critical to your online success. Understanding your customers’ shopping habits is key to increasing sales. Your customers’ browsing habits on your website can give you valuable insight into your marketing strategy.
Google Analytics is one of the most powerful tools for measuring and tracking online performance. Google Analytics gives you amazing information about your visitors, their demographics, and how they arrived at your site. It also provides insight into what they like or don’t like. You can integrate Analytics with your Wix online store.
04. Optimize Your Shopping Experience
Your online shop must offer customers a simple and convenient shopping experience to ensure a steady stream of new purchases. This is why the Wix eCommerce platform was designed and built.
Shopping Cart is a great solution for both shop owners and shoppers. It turns any Wix website into an online shop. It’s easy to set-up and customize. You have full control over all important eCommerce elements such as product customization, inventory management, check out settings, and so on. ).
05. Increase brand awareness
Your online shop should be taken seriously. Brands are sought out by people who trust their service and quality. You can build a loyal customer base by increasing your brand awareness.
These are some ways to make people aware of your brand:
- Favicon can be added to your website.
- To ensure that your website title and logo are always visible to your customers, use the fixed feature.
- You can post frequent updates to your website’s news feed, blog, Facebook page, Instagram account, or other platforms that work for you. This is a great way for followers to stay engaged.
- Use consistent design layout for your website, packaging, advertising material, business cards, etc.
- Optimize your online store for mobile browsing to ensure your branding and messaging work well on all devices.