How your Product Catalog is Key to Success in Social Commerce

Millions of people use Facebook every day to connect with their family and friends around the world. However, these social commerce platforms are now powerful sales channels.

The new social commerce is a way to increase sales and reach new customers. It allows them to buy directly from these channels. This allows consumers to move easily between channels, making it imperative that they have access to high-quality catalogs.

It not only helps to drive buyer interest and discovery but also makes it easier for them to consider your product. The first impression of your item is its title and description.

If the products in your Instagram Shops and Facebook pages are in stock, customers will feel more comfortable and have more trust in you. Merchants must have a quality product catalog in order to reach more customers and drive more sales.

If you don’t have a Facebook or Instagram account, this is how to connect.

What’s a product catalogue and why is it so important?

A catalog contains information about products that you sell on Facebook and Instagram. Your catalog data quality is key to creating positive shopping experiences in Shops and ads.

Customers will be able to find your products and make better purchasing decisions if your catalog quality is optimized.

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The benefits of a high quality catalog:

  • Increase your search engine results: The quality of your product directly affects the chances of it being found and allowing you to get more distribution.
  • Drive conversions It is essential that your website and catalog are consistent. Shoppers expect seamless experiences across channels. However, visuals and product information can be added to your catalog to ensure that buyers are able to find the right product information for their needs.

Best Practices

Merchants have a lot of opportunities through Facebook For BigCommerce. They need to be strategic in creating the best content that converts.

These are our top tips and best practices to make your brand stand out.

1. Use detailed product information.

Customers will be able to find your product by using category-specific attributes. They also enhance the customer experience and increase conversion rates. Different attributes serve different purposes:

  • Discovery These attributes are not directly displayed on your product detail page (PDP), but they help buyers find your product through search. These attributes include brand, gender and age group.
  • Variants – Provide variant attributes for products that have a variation. Color, size and material are just a few examples. Find out more about variants on page 2.
  • Consideration These attributes are listed on product detail pages as variant selectors. They help buyers to consider purchasing your product.

2. You can manage product variants in the catalog.

Variants are variations on the same product that you have in your catalog. For example, a T-shirt with the same size and color in different sizes. Customers will have a better experience shopping for your products when you properly set up variants in your catalog.

You can add variants to:

  • Help customers to find more colors and sizes of a product.
  • Give people more options by showing one version of each product in your shop. People can view the variants of the product they are interested in when they select it to learn more.

3. Keep your catalog current.

To use product tags on Instagram you will need a product catalogue. A robust catalog can make it easier to be successful. Consider the viewpoint of the customer. They will see your post and want to know more. They will see the product tag, and then move to the product detail page.

When updating your catalog, here are some important points to remember:

  • Inventory – Only products that have inventory can be sold. You can sell products by updating your catalog with exact inventory counts. This will allow you to know when items sell and what product categories codes are required for taxes.
  • Product names – Keep product names short and consistent with your Instagram website so that shoppers can easily find out how to use a product.
  • Product descriptions – Include the item description. This includes length, material, and size considerations. Don’t forget to include conversions for sizes that are not available in the US.
  • Sizing – For products that require sizing consideration, ensure details are accurate. Make sure you have enough inventory to cover all sizes of a product. For more information, see here.
  • Pricing – Make sure your price is correct and in line with your website.
  • Shipping Fees You can set different shipping fees, including minimum shipping charges at different service levels. In your Commerce Manager settings, you can set your shipping options.

Pro Tip: If there are not enough images or videos on a product page, shoppers will be unable to make a decision. Make sure you have at least two photographs of the product.

4. Be sure to use product tags often.

130,000,000 people click on product tags every month to find out more about brands they’re following on Instagram. Product tags allow you to highlight products from BigCommerce and provide information for customers.

Product tags are essential to give shoppers an easy way not only to find your brand but also to make it easy for them to purchase. You should make product tags a part your Instagram strategy and use them when you post images of products.

Facebook data shows that merchants who tag more than 5 days per month in their feeds see an average of:

  • Visitors to product pages have increased by 278%
  • Purchases up 231%
  • Sales increase by 216%

Because people spend so much time on Instagram, they use product tags in different formats, such as stories, reels, IGTV and captions, the most successful shopping businesses use product tags often across all formats.

To increase shoppable posts, you can use product tags frequently to reach more shoppers and make your shop stand out.

#GROWTHAsia2021 Highlights: Key Takeaways, Expert Insights and Actionable Strategies

#GROWTHAsia2021 Highlights: Key Takeaways, Expert Insights and Actionable Strategies

2020 was a landmark year for businesses in all geographies. It covered many industries and verticals. In order to provide actionable strategies and bounce-back frameworks to our community of marketers and product owners, we conducted #GROWTHAsia 2020. We organized #GROWTHAsia2021 on the 24th of March 2021 in collaboration with AppsFlyer, Mixpanel, and continued our efforts to provide thought-leadership content.

#GROWTHAsia2021 featured expert panel discussions that focused on customer centricity and brand engagement. They also discussed effective segmentation, leveraging data from users, and building an engagement platform. This event shed light on how businesses can increase customer happiness in a mobile-first and post-pandemic world.

Our illustrious panel included marketing leaders from Asia’s most customer-focused brands such as OVO, Kredivo and KapanLagi Youniverse.

We have you covered if you missed #GROWTHAsia2021 This blog will summarize all the insightful and interactive sessions and provide bite-sized key takeaways you can use to grow your business.

Here’s a quick overview of all panels and sessions at #GROWTHAsia2021. Let’s get started.

Keynote: The Impact Customer Happiness has on Business Revenue

Sarika Tulsyan (Chief Revenue Officer at POPS Worldwide) led the keynote session of #GROWTHAsia2021. Sarika discusses how the greatest threat to a business’s survival in today’s uncertain environment isn’t competition, but poor customer service. She stresses the importance of collaboration and driving customer happiness, with a focus to sustainable revenue. One that is reflective of the overall business growth strategy and aims to achieve long-term organic success.

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#GROWTHAsia 2021 Keynote speech

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Get Actionable Tips:

  • It is a well-known fact that 20% of a business’s revenue is derived from 20%. It is important to know the difference between customer satisfaction, and customer success.
  • Customer satisfaction can be used as an efficiency metric. However, customer success can be used to measure revenue. There is usually a large gap between these two metrics. Every customer is not a success customer. Therefore, satisfied customers will always outnumber those who can be called successful customers. It is up to you to understand why this gap exists and what you can do about it.
  • This can be done by looking at the various metrics that affect customer satisfaction across a consumer’s journey. Businesses need to pay attention to the “micro-moments”, which are key to customer satisfaction and business growth. A micro-moment for an ecommerce site could be an offline experience (word-of mouth or billboard) that prompts a customer to make an online purchase via a smartphone.
  • This should not be a secondary goal. It should be about understanding these micro-moments, and how to leverage them to drive business growth. This will reduce the customer satisfaction gap and increase customer success.

Expert Insights

  • Businesses can sometimes be hurt by over-personalization that is based on customer segments. A great job at creating customized content might lead to increased conversion rates and checkout rates. However, it may not always lead to higher RPOs or average revenue per user/viewer. Why? Customers aren’t discovering anything new. Over-personalization could actually lead to stagnation rather than growth in your business. It is crucial to find the right balance between these two.
  • Next-generation marketers are responsible for driving the business through understanding the next “trigger” that is informed by data. This helps customers to be more informed and enables them to grow their business.
  • Organizations often define success metrics for different departments in silos, rather than looking at it as one common success metric that can be applied to all departments. A common metric can reduce the gap.
  • It is possible to align our organization’s goals with department goals in respect to marketing, customer service, and product. This creates a level of competence between departments in terms of understanding and defining key responsibility towards the goals. You can create a well-oiled, harmonious business by mapping success metrics to departments. This will ensure that everyone works together towards common goals and maximizes revenue. The three P’s, i.e. People, Process and Product must be in perfect harmony.
  • Only if customer satisfaction metrics are being measured by the right people and monitored properly, can they be considered great. Marketers will only win if they do this.

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Session 1 – Effective Segmentation Strategies for Customer Engagement

Divya Jagwani, Senior Manager, SEA and MoEngage, moderated the first #GROWTHAsia2021 session. Indina Andamari (VP), Head of Product Growth at KapanLagiYuniverse), Cahyanto Arie Wobowo (Head Marketing & Communications at Kredivo), Dian Gemiano, CMO at Kompas Gramedia, and Khalid Raheel, CMO at Amar Bank joined as expert panelists.

#GROWTHAsia 2021 Session 1 Segmentation

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This session will discuss the many practical and effective segmentation strategies that can make a big difference in driving customer engagement. This session also demonstrates the importance of having a strong segmentation strategy. It also explains how different industries use segmentation strategies.

These are the actionsable takeaways

  • Segmentation is a key engagement strategy for organizations. Organizations that segment effectively experience higher profits than those that don’t.
    Segmenting users is a way to give personalized experiences, rather than generic and spammy communications.
  • Start small by using unique preferences and behavior patterns to create your segmentation campaigns. Focus on the following: behavioral patterns, year-on–year aggregated consumer data and current preferences (at a granular scale), repeat behavior, purchase drivers, incentives that resonate with the audience, communication channel. Advanced segmentation can be done by looking at the user’s predicted lifetime value.
  • You can run targeted campaigns by looking at the user journey. Then, work backwards depending on your business goals.
  • The GDPR is the gold standard when it comes managing the fine line between privacy and personalization. Transparency with users, which must be a part of every organization’s DNA, is crucial.

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Agnes Lie

  • The behavioral segmentation approach is the most sophisticated form of segmentation. It involves dividing audiences based upon how they behave on our platforms, from their in-app behavior to actual transactions.
  • This allows us to target more precisely and makes it possible for A/B testing.
  • This yields better results, as the treatment we give to users is based upon real data and not on presumed knowledge.
  • This allows us to combine behavioral data with predictive and deterministic modelling to achieve business goals
  • Segmenting users requires that you look at the product funnel journey to determine where traffic originated and whether it was acquired via big channels like TikTok or Facebook.
  • Before you dig into transactional or behavioral data, look at the segments of the channels.

Indina Andamari

  • We look at cash transactions of users and map out the customer journey to identify key drivers for each stage. Then, we prioritize users according to which group will have the greatest impact. This could be the pool’s size or the ones with the highest revenue. It is important to collect enough data so that you can make a more precise hypothesis.
  • To score demographics, geographical, and psychographic data, we use a data science model. The heat map is what we use to help us prioritize which segments to focus on. After collecting this data, we profile each segment in order to create a user persona. We then look at the segments to see if they have similar characteristics. Then we personalize messaging to test with a control group. This is where you test your hypothesis before making it a fully-fledged campaign.

Cahyanto Arie Wibowo

  • We have three categories of user data based on the data we collect:
    i) Demographic data, such as gender and/or age
    iii) behavioral data used to split our user action
    iii. Technographic data that shows which technologies are used by our users.
  • These factors are used to analyze our internal theme. To improve the features of your product, you can factor in metrics like usage frequency or time spent on-site.

Dian Gemiano

  • Because we all cater to different audiences in the media industry our segmentation strategies differ. We have three types of customers at KG media: the flyby, moderate and loyal. We study the content consumption habits of our customers to determine what content resonates with them most. We aim to make the fly-by customer more loyal and moderately loyal.
  • Advertisers are more passive. We look at basic demographics, consumption behavior and segmentation of purchase intent to help them understand their needs.

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Khalid Raheel

  • Segmentation is about looking at need-based segments (people who “need” a loan), but also taking into account outliers who may be ‘want-based users (for instance, someone who wants to purchase a second-hand smartphone and might be interested in a loan).
  • Segmentation at Amar Bank tells us what our Tg is. It is also important to understand what customers don’t want, and what they want.
  • Segmentation is essential. It is crucial to know what the need, necessity, and demand are at each stage of life. All three elements are constantly changing. Once you have the user data, you can start to create micro-moments that reflect the needs and benefits of the user.
  • Segmentation should begin with empathy. Understand what the customer needs in order to fill that gap. It is important to integrate the product backwards into a forward-integrated behavior, or vice versa.

Session 2 – Using User Insights for User Retention

Arijeet Rana, Senior Manager, SEA and MoEngage, Rajeshwari Kanesin, Innovation Manager at U Mobile, Joshua Tan (Head CRM at NTUC) and Vineth Kallarakkal, (Head Marketing at theAsianparent), moderated the session.

#GROWTHAsia 2021 Session 2 user insights

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The session focused on huge data volumes about user journeys and how these can overwhelm modern growth and product teams. It is important to avoid analysis paralysis and understand the key user insights that must be monitored, as well as how they tie into the overall goal of increasing engagement.

These are the actionsable takeaways

  • Customer retention is a key aspect of today’s business environment. One surefire way to achieve this is to leverage user insights to increase user retention. Product teams and growth teams often get lost in the mountains of user data and don’t know which user paths they should be following.
  • The real question is: What are the most important metrics for engagement that you should track and monitor? You can use the RFM model to guide your digital buyer journey.
  • However, user paths and journeys are getting more complicated. Businesses need to be able to identify the key user insights that they are trying to obtain, as well as key metrics to monitor engagement and create feedback between the lifecycle, marketing, and product teams. They must also analyze the warning signs for users who are about to become cranky so you can know the extremes of a user’s lifecycle on your app/website/anyother medium.
  • These valuable data can be used to increase user retention through referral programs, better personalization, optimal frequency of messages, building a community with like-minded users, and so forth.

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Expert Insights

Kushal Manupati

  • It is important to consider engagement metrics from both the perspective of the stakeholder as well as across different stages.
  • With the multitude of channels and users having their own preferences, the user journey is becoming more complicated.
  • A lifecycle framework is essential to determine the life stage of the user, where they want to be, and the relevant KPIs for each stage. A robust tool can help you achieve this and many more.

Rajeshwari Kanesin

You should have separate user journeys for different users to be able to classify them as trusted, verify them and ensure that your user data is accurate. The data can then be scored accordingly.

Joshua Tan

  • Before you can understand which engagement metrics to look at, you need to first identify your North star goal.
  • Next, consider what the job of each channel is to achieve that goal. Then look at how users interact with the channel to determine the engagement touchpoints you really want to capture.
  • It is important to consider not only what engages customers but also what disengages them.

Vineeth Kallarakkal

  • Your engagement metrics will vary depending on which channel you’re measuring, whether it is an app or a site. It is also important to consider how you cater to different user segments. It is also crucial to determine what metrics are most relevant for your user segments.
  • Because users’ needs change at every stage, you need to create user journeys and map them out. A path can be tailored to different users and ensures that your product is well-received by them.
  • To assess the risk of churning you should first examine the usage patterns and determine if there is any decreasing trend in the use of your product. Learn more about why engagement has dropped.

Session 3 – Building the Best-In-Class Customer Engagement Technology Stack

Scott Pugh (APAC Director at Mixpanel), Bibaswan Banerjee, Mark Birch (Startup Advocate APJ, AWS), Khairold Sfri Ibrahim (Digital Products Manager, TM) and Dr. Raymond Chan (Head, Data Science, Chope), as experts.

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Session 3 building engagement stack

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This session brought together subject matter experts to discuss the evolution and design of customer engagement technology stacks.

These are the actionsable takeaways

  • Modern customer engagement has seen a paradigm shift, and new technologies and tools have been created to give brands the cutting-edge they need.
  • No matter if you are a startup or a telco company, every company must decide what tooling is best for them at each stage of their lifecycle. The customer engagement stack must be continuously monitored and updated.
  • It is crucial to hold tech providers accountable and maintain a constant dialogue. Consider technology as an extension to your team when you buy it.

Expert Insights

Bibaswan Banerjee

  • We are always trying to solve the biggest problem, which is how to connect things. It can be dangerous to work in silos of technology. Why? It paints a partial picture. It is important to use a constantly-evolving tech stack to make sure that they all talk to one another properly.
  • Look for tech stacks that offer customization and scalability. Big providers have the ability to provide a solid foundation through cloud-based solutions. This could be the foundation. Next, you should add layers that are specific to your business. To be more flexible in customizing your solution, you can leverage a hybrid stack.
  • It is important to strike a balance between what can be taken over from third parties and what parts you need to be highly agile so that you can do it in-house.

Mark Birch

  • Startups in the early stages should concentrate on their core product. They also need to focus on getting the right features.
  • When choosing the right tech stack, you must not compromise the uniqueness or differentiation of your product. Look for solutions that don’t require you to create your own analytics.

Khairold Safri Ibrahim

  • The first thing you should ask when deciding on a tech stack is whether it is necessary at all. Also, do you need to automate these integrations or can they be done manually?
  • You will also need to change the culture within your company in order to encourage people to try new things.
  • It is important to keep your stack of tasks simple. Do not try to do it all at once. Instead of focusing on technology, modeling, or other aspects of the business, start with customers.
    The framework.
  • We discovered that attractiveness is only half the story. The other half is how it works within the company’s context–taking into account the culture, openness to new technology and the availability of resources.

Dr. Raymond Chan

  • Our engagement stack was primarily driven by the need to learn how to personalize search and recommendation. This is why we use event tracking tools to track individual behavior.
  • Here’s how it works: We collect a lot of data and then store it in data warehouses. The models are then used to predict the interests of users. The app then integrates this information back into it, so that our tech style is optimized.

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Session 4 – Recalibrate and Recover. Reopen. Recovering from the Pandemic

Ronen Mense, President and Managing Director of APAC, AppsFlyer moderated the session. A panel was comprised of Lakshmi Harikumar, Dyah Wulandari, Marketing Director, SEA and MoEngage, and Alicia Vo, User Acquisition Lead, Amanotes.

Session 4 bounce back

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This session will discuss what it takes for businesses to recover, recalibrate and reopen after the pandemic. This session summarizes how the pandemic has increased the digitalization of businesses over the past several years, and addresses the important questions:
i) How can businesses recalibrate?
ii) Should businesses recover?
iii. What’s next in digital marketing when regions reopen fully?

These are the actionsable takeaways

  • The AppsFlyer & iPrice report shows that overall online spending in SEA rose by 19% in 2020. People who have never purchased online are now more open to shopping online. The pandemic has increased the speed of digitalization in businesses, not just by a few weeks but over many years.
  • Businesses need to rethink their marketing strategies and see if every industry and segment behaves in the same way. Mindful marketing is about being happy and not insensitive to people’s feelings.
  • Each brand may have its own reality. However, the common theme for the future must be ‘positivity’, ‘agility’, and ‘adaptiveness’.

Expert Insights

Lakshmi Harikumar

  • Brands that are successful differentiate themselves from others by being agile in adapting their business models is what makes them stand out. This meant that mobile was not only considered as a channel, but also as a business model.
  • Jimmy, an Australian client, is a good example. He’s in the online delivery of alcohol. Given the increasing demand from consumers, he quickly added toilet paper to their entire inventory. This is how brands can be flexible and remain relevant over the long-term.
  • A report we published recently shows that one of the major trends in this pandemic is digital and mobile adoption. Organizations that are not digital were forced to adopt mobile or digital technologies. Additionally, organizations that were digital were required to reinvent themselves in order to stand out from the rest.
  • Businesses need to be innovative partners, make changes in their business models, and communicate openly with customers. It’s about being one with customers and being transparent about your business. Let’s say, for example, that your supply chain is down and orders may be delayed. Businesses will be able to communicate this information with greater transparency, which will strengthen their image and quality.
  • For obvious reasons, there has been an increase in marketing budget. Brands want to keep their voice heard and don’t want to lose the momentum they have built over the years. Paid activities also have an impact on organic traffic. They want to maintain brand positivity.

Dyah Wulandari

  • Businesses must be flexible and focus on the short-term (say, for the next three month) instead of long-term planning. They must also be positive and refocus their attention on “maintenance people”, which is the greatest asset of the company.
  • Our marketing strategy is to balance user needs from the discovery phase to the point when they make a purchase. We are providing enough information in our apps for users to be able to make informed decisions when they reach the ‘consideration phase’.

Alicia Vo

  • We have created lighthearted, cheerful, and warm campaigns that revolve around the “stay at-home” theme. However, we are also sensitive to the stress and anxiety that users are constantly exposed to. We make sure that our messages are not serious and encourage our users to use our apps as a way to escape.
  • We need to build a solid foundation with industry partners. To create a supportive business environment and to offer mutual support.
  • Communication and coordination between various stakeholders can improve the efficiency of your business and provide positive opportunities for the future.

5G will be a key enabler for digital transformation in the public sector

5G will be a key enabler for digital transformation in the public sector

Digital transformation is an important lever for changing the functioning of government. Digital technology is increasingly being used to support government priorities such as increased citizen engagement, better productivity, and stronger economic expansion.

Most governments will soon experience tight budgetary conditions after COVID-19. 5G investments may not be a priority. In the medium and long term, however, 5G will be a key technology infrastructure at both the national and government levels.

Public education and training, government facility management and defense, blue-light and smart city services are just a few of the areas where 5G could be a significant asset to public services. 5G, a general-purpose technology will play an important role in government technology conversion

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  • 5G will set the tone for government tech transformation. 5G rollouts within the public sector are slower than in other sectors. Despite this, 5G’s impact in society and the economy will be multiplied if 5G is adopted by the public sector.
  • 5G is a technology that can be used for many government solutions.. 5G is often used in conjunction with mobile edge computing to enable enhanced mobile broadband, massive machine type internet-of-things communications and ultrareliable, low-latency communications.
  • Many 5G use cases will be defined by public-private partnerships in the public sector. 5G will be driven by ecosystems partnerships between the public and tech vendors, regulators, academic institution, and international institutions.

To be Future Fit, We Need to Move Beyond Digital

Free Forrester WebinarThis is especially important for manufacturers and tech providers that serve manufacturing companies.

European manufacturing companies must become more sustainable to meet changing demands of customers, suppliers, partners and suppliers. While incorporating sustainable technology into your organization is a good place to start, it is equally important to evaluate your products through the lens of sustainability, longevity, and to involve employees, customers and partners in large-scale organisational changes.

This webinar is designed for senior executives in supply chain management, manufacturing, automation, operations and digital office.

The key takeaways

  • Learn how new technologies like the Internet of things, augmented reality (AR), and additive manufacturing (3D printer) can be used to help with both immediate organisational changes as well as long-term sustainable solutions.
  • Instead of traditional silo-based work practices, understand the importance of an ecosystem-based approach for organisational transformation.
  • Learn how manufacturers are changing to be future-fit enterprises, and learn more from industry leaders.

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The Key Holiday Season Presents For Retailers in Australia and New Zealand & How To Maximise Revenue

Don’t miss these critical opportunities to connect directly with festive shoppers and boost your sales leading up to the Christmas period ahead.

Christmas is the biggest annual revenue driver, contributing more than 45.3percent to the total annual retail sector. In the lead up there are various events throughout November and December — such as Click Frenzy, Black Friday, Cyber Monday — offering opportunities for retailers to showcase who they are and what they do, to drive sales and engage with new and present customers.

Here’s the list of Important dates to Create plans around:

  • Melbourne Cup — November 5th — In categories like fashion, 70 percent of individuals purchase with an occasion in mind. Fashion retailers are well-acquainted using the purchase-driving power of the Melbourne Cup.
  • Click Frenzy — November 12th — A effort fusing Australia’s main sales into a centralised online shopping experience — and definitely worth getting involved .
  • Black Friday — November 29th — Originally in the U.S, Black Friday has become a growing initiative here in Australia.
  • Small Business Saturday — November 30th — Initially started by American Express, encouraging clients to’shop little’ and support local companies.
  • Cyber Monday — December 2nd — Cyber Monday follows on from Black Friday, with a focus on online shopping.
  • Free Shipping Day — December 14th — The previous day that customers can shop online with guaranteed free delivery prior to Christmas.
  • Super Saturday — December 21st — The last Saturday before Christmas (enough said).
  • Boxing Day — December 26th — One word: earnings, sales, sales.

If retailers can adopt these events successfully, it increases their likelihood of bringing keen seasonal shoppers — and turning them into returning, long-time clients.

According to our experience working with leading Australian & New Zealand retailers, here is the three most critical areas to get right.

1. Optimise Your In-Store and Internet Experience So They Are Efficient & Engaging

Australian and New Zealand shoppers reveal a clear preference towards retailers offering an integrated bricks and clicks existence. This provides them with maximum convenience and efficiency to finish their buying journey by using both electronic and in-store touch-points.

Regardless of the growth of online shopping, Australians still favor completing part of the purchasing journey in-store particularly for the big occasions. However, they are mixing that with online research to guide which store(s) they see. Nowadays, two out of five shoppers leave a sale due to a lack of cross-channel alternatives to make a purchase.

Given that the festive season is the period of greatest spend and complexity (with many present choices to make) for many customers, providing such efficacy is vital.

This requires retailers to optimise their in-store experience to increase the odds of winning the sale and building loyal relationships when shoppers see. Ensuring your shop, staff and systems are geared up to effectively engage clients, fast provide recommendations and increase termed earnings / loyalty sign ups it is crucial to increase sales and minimise abandonment. With a great number of casual employees in operation throughout the festive period, retailers will need to provide them with intuitive, intelligent systems and technologies to help bridge the knowledge gap.

In addition, you need to ensure you’re providing a unified online shopping experience that maximises in-store visits and eCommerce revenue. 1 survey by Deloitte proves that digitally affected in-store buys made up over five times that of pure eCommerce purchases. To put it differently, it’s now commonplace for in-store shoppers to research a new or product online . Research demonstrates that 67 percent of people will see a merchant’s site first, before going into physical shops .

 

Offering Click & Collect and In-Store Stock Assess based on real-time stock is one big way to drive these in-store visits. Australians shoppers love Click & Collect for the motives of ‘preventing house delivery charges’(45 percent of shoppers) and because‘it is much more suitable than home delivery’(37 percent of shoppers). For online-sales driven events such as Click Frenzy, Black Friday and Cyber Monday there’s still chance for retailers to turn them into in-store visit chances.

For both online and in-store, ensuring that you have the ideal fulfilment choices and that meet / exceed delivery rate timelines is critical during the holiday season. Fail to provide confidence that customers will receive their products in time and see that your conversion rates plummet.

2. Make sure Inventory / Product Availability

During the festive period, with a long list of presents to purchase and a brief length of time, shoppers tend to be even less forgiving when it comes to retailers not having available inventory.

So, having the ideal product choice available and appropriate inventory levels in all your stores and stations is an obvious issue to get right. But it is still among the most frequent failures we see from Australian and New Zealand retail. Understocking and overstocking contributes to a drastic amount of lost sales. The typical merchant loses 4 percent of potential revenue because of 31 percent of consumers purchasing products from other retailers when things aren’t immediately available for purchase(2).

Those retailers that can exceed customer expectations and give the fastest and easiest access to a range of their best products to meet their needs, can secure a highly effective source of sustainable competitive edge in their own category. The financial effect of greater eCommerce and in-store earnings can be deep. Retail Express customers see an average of $120,000 increased yearly profit per store by allowing such plans.

Retailers pursuing an Endless Aisles business model where all their shops and stations can leverage all inventory across their entire supply chain have the ability to maximise product availability and choice, and optimise the fulfilment experience for clients.

3. Maximise Profiling and Targeted Marketing Before & After The Season

Now’s the time for retailers to receive their targeted marketing so as to drive online and in-store visits and maximise brand awareness. This needs to include digital advertisements, social media and email campaigns together with in-store signage & visual merchandising. By utilizing customer profile data, each these campaigns can be personalised to account for a selection of different demographics and product preferences.

Maximising the capture of profiles and names of all visitors and clients that hit your shops (physical and online) during the festive season is vital for continuing personalisation, loyalty programs and promotion to induce repeat shop visits and maximum lifetime value to the new year.

You will find a wealth of current customer growth and loyalty programs you can participate in if essential details are recorded. However, many stores still let shoppers walk away unidentified and don’t turn them into repeat customers.

In Retail Express, maximising termed earnings is a leading item on the agenda of the growth-focused retailers we associate with. In general store and invididual staff KPIs and incentives are designed with this front of thoughts. Having advanced CRM capability inside your in-store Point of Sale system is critical to progressively profiling clients.

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