What Instagram’s new Product Tag Feature Means For Your Brand

You’re probably an Instagram brand and you are familiar with the thrill of being tagged in a photo. The @ symbol, whether it’s a long-standing partner in influencer marketing or a new fan of your brand, represents your social Media Marketing Strategy taking shape and new eyes engaging with your work.

This simple tag will soon get an upgrade. Tags can link directly to product pages embedded into the shopping tab. This feature was only available to Creator and Business accounts, but it will soon be available to all US customers.

This change will allow more fans to express their love for certain products and drive sales. This is a huge deal for brands who want to promote their products. It also allows fans to connect with the most beloved items.

It was no surprise that Instagram selected Kulfi beauty to be the focus of the announcement. This is because beauty brands depend on Instagram to showcase everything, from packaging to swatches to full-face looks to packaging. Ask Leslie Valdivia co-founder of Vive Cosmetics.

She says, “Our community reviews and feedback are what really drives sales. So their posts and recommendations can go a long ways.” “It will be easier for other people to find the products that their family and friends recommend online by being able to tag products.

Everyone is now an influencer

Instagram could not say when this feature would be available in other markets. But, having US users be able to link products to Instagram could still have an impact on brands, particularly in the way they interact with influencers.

“From an influencer standpoint, working directly with brands, it’s really exciting being able to link directly to a product within the app–it means that the call to action will be that much clearer,” Ashley Buchanan (Senior Director of Product, influencer marketing agency , Obviously).

Vive Cosmetics’ Que Matte Lipstick in Amor Eterno could be posted by a fan or influencer. To purchase the product, anyone who views the post needs to click on the tag.

This post is on InstagramThis post was shared by Vive cosmetics(r), (@vivecosmetics).

Influencers can be a powerful marketing tool as they are able to showcase products in real-world contexts, such as clothing being worn or a beauty product being used. Customers can link directly to the product to find and purchase those products much quicker. Ashley believes it’s a win-win for influencers too because it keeps their fans on the platform and not sending them away to the app to search for the product.

Ashley adds that the move will allow more people to act as micro-influencers or influencers and direct their networks towards products.

These tags allow influencers to be linked to not only the brand but also a product that is relevant to their niche. An influencer might be a rosewater face mist ambassador, rather than being a social media ambassador for an organic skin-care brand.

Ashley states, “Being open to the idea that “everyone can influence” just means endless opportunity.”

A game changer for affiliate marketing

Another exciting possibility is that Instagram is simultaneously testing an affiliate program that uses product linking. Participants could be eligible for a kickback when customers shop using their product tags once this program is more widely available. This is a huge win for affiliate marketing, and an incentive for influencers working with brands.

This feature on Instagram will allow customers to earn rewards for sharing their love of brands and products.

“I believe that’s huge. Ashley says that being able to monetize linking products doesn’t mean you have to be part of any formalized program in order to make money. It also means that influencers are able to recommend products they like and go out of their way finding brands that appeal to them.

Leslie is also interested in affiliate opportunities, since Vive Cosmetics has an affiliate program.

Leslie states that she believes this feature will enable more customers to earn rewards for sharing brands and products they love with Instagram.

Product tagging can be a great tool!

All this is happening at a great moment, considering recent news that regular #hashtags have no impact on reach. Product tagging may have the same impact as hashtags.

Your followers may not be aware of these changes. It’s worth reaching out if you work with influencers who don’t have Creator accounts. If they do not, it might be worth encouraging product tagging or to adjust future contracts accordingly. Make sure you let your followers know that they have an easy way to support the products that they love.

source https://www.shopify.com/blog/instagram-product-tagging

What EMV Tokenization 2.0 Means for the Payments Industry

Technical body EMVCo launched version two of its EMV® Payment Tokenisation Specification — Technical Framework in September. The market has developed rapidly since v1.0 premiered in 2014 to cover the demands of digital payments such as eCommerce, and decrease the fraud threat associated with an exposure of main account numbers (PAN) — so v2.0 has been eagerly anticipated by the ecosystem.

Here’s a couple of things that stood out for me one of the vital updates and revisions.






Continuous development

Like all technologies, the innovation curve is too steep for standardization to keep pace. This update therefore attracts the frame in line with lots of the improvements that have happened over the last couple of years. Additionally, it addresses a selection of opinions from live implementations of this technology to smooth the path for widespread deployment.

By way of instance, EMVCo published an interim notice in 2016 on its EMV Payment Account Reference (PAR) which enables merchants, acquirers and payment processors to connect together a cardholder’s EMV payment token and PAN transactions. Version 2.0 of this tokenization specification explains this in a standards level and sets the principles for BIN controllers (for example, an ISO IIN Card Issuer) to execute PAR to their BINs.

Greater clarity

One particularly positive development is the addition of a common set of definitions and terminology in the frame. This might seem simple, but it provides the ecosystem a means to communicate efficiently and avoid confusion and delays. Players are now able to easily understand both the similarities and differences in encouraging and implementing tokenization with all the international and national payment schemes.

See also






Elsewhere, EMVCo has explained the roles, responsibilities and minimum requirements for things establishing a token program. This will ensure the successful creation, issuance and complete lifecycle management of payment tokens as markets grow. The document also outlines a selection of existing and new token requestor types to clearly specify who can ask their associated characteristics that are notable.

This greater clarity not only enables better collaboration and equilibrium, it sets the stage for much faster development and brings confidence in tokenization for a fraud prevention technologies.

New tokenization use cases

Since the initiation of the original frame, the use cases for payment tokenization have expanded significantly to allow for many kinds of cardholder- and merchant-initiated transactions. The new frame therefore addresses new use cases for eCommerce, including:

eCommerce with a mobile/digital walletconsumers may carry out a tokenized transaction on an eCommerce site or in-app with their mobile/digital wallet.

Shared payment token — a Token Requestor can share the identical payment token between multiple Token Users (e.g. merchants).

These developments can bring the fraud avoidance of lively tokens to situations like recurring one-click-ordering and in-app payments.

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Is this progress?

In a word, absolutely! Even though there’s nothing revolutionary here, this upgrade is equally catching up with innovation and enabling it to keep on happening in a sustainable, secure and secure manner. We, as a growing ecosystem, have a more comprehensive reference manual to work from, making life easier for things to clearly define their needs when issuing an RFP, by way of instance, and for technology suppliers to better understand what the marketplace needs.

What next?

Work is ongoing. We’re moving towards an end-game where all payments (and even all information!) Are tokenized, so we will need to get to a location where static tokens (such as PANs) are no longer used and lively tokens are universal.

In our role as an EMVCo Technical Associate we anticipate continuing to support the upcoming expansion and clarification of the frame to enable further common understanding of the functions, theories and use cases between all parties in the ecosystem.

More info