How to Avoid These 11 Mistakes Ecommerce Brands Make

Your new company has a great idea and a great product. All signs point to it becoming a successful venture. Everyone is thrilled when you present your project to investors.

What could go wrong? The harsh reality of Ecommerce is that getting your product to market and making profits is not an easy task, even if you raise funding.

Many emerging ecommerce brands may struggle in the first year.

This list is designed to help you learn from the mistakes of others so you don’t have too many to remember.

11 Mistakes – Emerging Ecommerce Brands Make

1. Listening only to your coworkers and friends.

You’ll be shocked if you think your direction is great because everyone says it’s great. This isn’t an ego trip. It’s a brand strategy. Either it connects with consumers, or it doesn’t.

Engaging with people who can offer an outside view of the same issues you face every day is sometimes the best way to go. Accept humility and seek out feedback from others to help you see beyond your own blind spots and biases.

2. Listening to your team.

Your team has worked with you for a long time and may have a better understanding of your company than you. Listening to your team when they have ideas or suggestions about how you can execute your brand strategy in different ways is important, especially if they come from an outside perspective.

Because they aren’t as emotionally attached to the brand, they can offer more objective opinions on your ideas and how to execute them. Your employees are on the frontlines of customer service, getting feedback and understanding customers’ needs and wants.

You should give feedback if they feel something will resonate with the public in a way that you don’t. These people are often overlooked and underutilized. Make sure you listen to them as much possible.

3. Not defining your audience.

A brand strategy that is specific works best. You may find your product suitable for many consumers or you may prefer it for a niche or industry. Your brand should be able to identify the right demographics and address their emotional needs when selling products.

Your brand should convey the right emotion no matter what product you sell. Because buying is an emotional act. Your brand will become visceral and meaningful if you spend time understanding the sensitivities of your target consumers.

This could include hiring diverse employees, organizing focus groups, or speaking with industry professionals. This means that your brand must be able to communicate with consumers via phone, email and social media.

4. We are unable to identify the benefits of your products.

Many new brands make the rookie error of focusing only on the benefits of their products.

The old sales saying goes that “features sell, benefits sell”, but it is important that your brand emphasize how your products will benefit people’s lives.

Although it may sound lofty, this is actually not true. It’s not. The first rule in marketing is to answer the question, “What does this have with me?” If you can do that, your brand will become viable and sustainable.

5. Do not make brand promises.

Now it’s time for some promises, after you have stated the benefits. If you don’t offer product guarantees, this isn’t about providing them as a policy. This is more about how your brand communicates the services you will offer.

While everyone says that their customer service is excellent, what can you guarantee in terms of exceptional customer service? What are consumers entitled to in terms of shipping? What is it that your company culture can offer? These differences must be stated in a way that makes a solid promise. This will help people to talk positively about your company.

It doesn’t matter if you are an established ecommerce brand, or not. It is important to clearly state what your customers can expect from your business.

6. It is important to not match the look of the brand with the product.

It’s something we have seen many times. Bad branding can sometimes undermine the legitimacy of products. Bad branding can sometimes undermine the legitimacy of the products. The final step is to make sure that your products reach potential buyers by ensuring they are properly marketed.

A logo that you thought was cute may end up being difficult to read, causing confusion. You’ve lost the point if your branding fails to address the needs of consumers.

7. Don’t lose sight of the data.

You are a brand newer and you are only beginning to collect data from customers. This is the only type of data that really matters. You shouldn’t panic if you first see something that worries you.

You and what you offer will not be loved by everyone. Your audience is already defined, but your customer base will further define it.

Your campaigns will become more accurate as the data comes in. Negative reviews shouldn’t discourage you. Negative reviews are a part of every brand. You need to accept it and learn from it.

8. Everything is possible when you think with data.

Excel spreadsheet data will not inspire you. Your brand strategy can only be as creative as those who are leading it. While you can always A/B-test ideas, both “A” or “B” may be bad ideas. While you can be confident that the most tested version of a product is the best, good branding relies on being uncomfortable.

Don’t let data become complacent. Otherwise, your brand will be lifeless and boring.

9. Do not think about the future.

Although you should be focused on the past, it is important to consider where your brand is heading and what it will look like once it does.

This is important for two reasons. Your company culture should grow along with your revenue. It doesn’t matter if your customer service speaks to customers in a different way or listens to them, nothing can remain stagnant.

You must, however, be mindful of your long-term strategic plan. While you may have some great ideas about where the brand should go, they might not be practical right now. Instead of just ignoring them, spend some time thinking about how you can get there.

Your brand strategy will not be able to take you where you are now and where you want it to go.

10. Too much focus on the future.

There is a pull to focus on the future while staying grounded in the present. Your brand must be seen as an asset that can grow and generate revenue. However, you cannot forget where you came from.

If things go well, the personality of the company will determine how long it lasts. This means that you should spend time on your elevator pitch, brand story, and how you talk about yourself even if you aren’t in front of customers yet.

11. Try to do everything by yourself

Although you may be the founder of the business or its CEO, it is not possible to run it on your own. This is crucial for any company’s growth, but it’s especially important when you have a new brand. No matter your stage of development, there are many people who can offer advice.

You don’t want to do it all alone. Otherwise, you could lose your ideas. Your team can help you keep honest information about the effectiveness of your brand strategy. They will help you make sure that all decisions remain aligned if they agree with the direction of your company.

In the beginning stages of your journey, a little extra support can go a long ways.

The Final Word

These 11 mistakes can be avoided and the advice given here will help to avoid falling into the traps that emerging brands often fall into.

You should never lose your enthusiasm. Your brand will have the right environment to succeed if you combine optimism with practicality. Your brand is an evolving, living entity that must adapt to the changing world.

All of your hard work will go naught if it goes to rot before it is time.


eCommerce CRO: 9 Mistakes that Could Kill Your Sales

Your brand’s success is directly tied to eCommerce CRO. It is not worth driving people to your website if they don’t buy anything.

Many retailers fail to increase their conversion rate once customers have landed on their website. It can be difficult to know where you should start. If you don’t know what you need, you could end up doing more damage than good.

Fear not, because this post will cover nine common mistakes made by eCommerce CROs. We’ll also share tips on how to fix them. We’ll be looking at:

Let’s get started if you want to increase your conversion rate and boost your sales!

Don’t Worry about eCommerce CRO!

Making small changes to your website can make a big difference in your conversion rate, whether it is positive or negative. You could let profit slip by if you don’t regularly analyze your conversion rate and look for ways to improve it.

Let’s suppose that you convert one visitor to your store for every 100. You could improve this number to 2% by making improvements, such as fixing a broken link or simplifying the payment page. It may seem low, but it will instantly double your revenue.

What does an eCommerce CRO do?

Data is the key to a successful ecommerce CRO strategy. Without data about your site’s performance, it will be difficult to spot where conversions are dropping. The first step is to analyze conversion data on your site and to hypothesize about what can be done to improve it.

Be careful. Changes can have a negative effect on your business. To ensure reliable results, A/B testing is a scientific approach.

You can test a new version or page of your website using A/B testing. By segmenting your visitors, 50% will view the new variant while 50% will continue to see the original. You can compare both the results to determine which one has the highest conversion rate and then decide whether you want to adopt the change or not.

There are many types of tests. Some are simple, but they have significant impact. Others are more complex and cost-intensive, but result in a lower conversion rate. Hypotheses must be prioritized. The easiest wins should be given first, while subtler changes should be left for last. The A/B testing of each change allows for further improvement.

Each ecommerce store is different. Your target audience will determine what conversion rates are most important to you.

There are a few things that all ecommerce sellers should know. These are the essentials that customers want in an online shopping experience. These are key to increasing your conversion rate and generating more revenue.

Let’s look at some easy ways to increase your store’s conversion rate.

eCommerce CRO 9 Reasons Shoppers Leave Your Store

Now that we have the why and how of eCommerce CRO, let’s move on to the easy wins and mistakes for our store.

1. Not mobile-friendly

It is now a non-negotiable to have mobile-first ecommerce designs. Statista predicts 72.9% of global retail ecommerce will be driven by mobile users in 2021. This is an increase from 58.9% in 2017.

A beautiful desktop design won’t be of much value to your customers if it isn’t mobile-friendly.

If customers feel your website is not responsive, as shown below, it will make it less likely that they complete their purchase.

Make sure to test your mobile site carefully. This will ensure that it looks great and provides a seamless customer experience.

2. Slow Page Speed

Online shoppers want a quick and easy way to shop. Slow loading pages can frustrate customers and cause them to leave your store.

A study by Portant has shown that conversion rates drop by an average of 4.42 percent for every second that passes between page loading and the time it takes to load. This is a serious setback for your eCommerce CRO efforts.

It’s important to grab customers’ attention quickly, with so many competitors just a click away. This means optimizing your website for speed.

3. Too many distractions

Customers who are focused on buying the product they desire will find it difficult to navigate messy and disorderly pages. Your customers will be more distracted by too many images and text on your pages than they are encouraged to buy. This is an example of the monstrosity that we discovered earlier.

Keep your website simple and product-focused, from landing pages to product pages and payment pages. Limit the number buttons per page. There’s no reason to have 10 buttons when three is sufficient. A clearer path to purchase will be made by limiting the number of choices your customer must make.

Make sure your product photos are consistent in size and shape so that you can easily understand the layouts of your pages. Color schemes and fonts that are easy to read and do not distract from products will help you achieve the highest ecommerce CRO scores.

4. Faulty Search Function

It is much easier for customers who know what they want than to just browse. These customers will visit your website to verify that you have the product they are looking for. They don’t want to be overwhelmed with too many options. Instead, they will want to be directed to the product that interests them.

High-converting customers will find it easy to find what they are looking for by making your search function obvious.

Make sure all your products are properly tagged and that you have a good search function. To help customers narrow down their choices and prevent them from scrolling through many pages, you’ll need to provide a variety of filters.

This guide contains many best practices and more tips to optimize your search engine.


Online shopping has one major drawback: customers can’t touch or see the product. They need to have enough information to make informed purchasing decisions.

Your product descriptions should be concise and simple. This will make your products more appealing to customers. For eCommerce CRO, high quality photos of products (including lifestyle photos) and a detailed product specification are key.

Consumers are becoming more brand-conscious and want to learn more about the brands they purchase from. With the environment at the forefront of everyone’s minds, consumers will likely choose brands that have ethical or sustainable values to give them the satisfaction of making an ethical purchase.

Customers should have easy access to information about the brand values so that they can both buy your products and become a part of your brand.

6. Absence of urgency

Your site may not be available to every customer who visits it. They’ll likely leave your site if there isn’t an sense that urgency. There’s no guarantee they’ll return.

Give buyers compelling reasons to make a purchase right away. Here’s an example of how Airbnb encourages customers to act now:

There are many ways to increase urgency and encourage action, whether it’s by offering buyers time-sensitive offers or making them feel like they are competing with other customers for a desired product.

7. Long checkout

After your customer has made their purchase, they want the checkout process as simple as possible. Customers may abandon a purchase if they are faced with lengthy, complicated forms on multiple pages.

When requesting information, keep custom fields to a minimum and offer users the option of continuing as a guest.

Try to keep your checkout process to just four steps

  1. Check out
  2. Delivery details
  3. Payment Details
  4. Confirmation

It is important to capture an email address. This will allow you to follow up on abandoned carts and convert customers at a later time.

A progress bar can be added to the page to reassure customers and encourage them onward.

8. Unexpected expenses

Customer adds an item into their cart based upon the price of the item and the perceived value. Customers don’t want to be surprised by an additional cost when they get to the payment page. This will not only change the customer’s perception of the product’s value, but it can also damage their trust in the brand if they feel misled.

To avoid unpleasant surprises at checkout, you can provide pricing information upfront on taxes, exchange rates, and delivery costs. To calculate shipping costs, you can use customer information at the shopping cart page. This will let customers be aware of it early. Customers can also choose from multiple shipping options with different costs to control the cost of their purchase.

9. No purchase confirmation

Although your conversion rate for the initial purchase might not be affected, it is crucial that you have a purchase confirmation page when converting customers who are returning customers to life-long customers.

Buyers who do not receive confirmation emails or a confirmation page will be confused. This is a great way to increase future sales and improve customer experience.