MoEngage adopted a Culture of Care in order to deal with the pandemic

MoEngage adopted a Culture of Care in order to deal with the pandemic

MoEngage has been promoting employee wellness for more than a decade. We have taken steps to provide care and wellness programs to all our team members, across the country as well as in other countries. We have made so many investments in the safety and wellbeing of our employees. We also experienced the second wave of severe hardships, which affected many of us in our community. We have dealt with the situation in our own way. We have learned to embrace empathy during these difficult times. All that we do will be done through the lens of support and care. The top concerns are health, financial security, and job safety. What an organization does now to its employees will make a lasting impression that will be remembered for many years.


These are some of the MoEngage measures for this year.

Extended Remote Work until October 2021Each of us can stay safe indoors, care for our families, and have flexibility and independence.

Vaccination Support & Reimbursement:We are still working with

  • Our team was able to book free vaccination slots at multiple locations across the country through our health and wellness partner.
  • This reimbursement model allows people to get inoculated without the Health Partner’s permission. It will reimburse 5 family members (including the team-member) and allow them to continue to get their costs covered.
  • All team members must be vaccinated by local authorities or hospital partners in major cities

To provide video consultations for free, tie-ups with medical professionalsOur team members can get online help from doctors, and are treated for COVID or other conditions virtually. All members of our team have instant access to doctor consultations.



Salary payments in advanceAndCashoutsAll team members have been provided with medical insurance to cover their expenses.

Paid recovery leave:For employees who have been diagnosed with COVID, they are entitled to up to 14 days paid leave to allow them to focus on their recovery.

Wellness LeavesTo help members recharge, it is important to focus on family and self-care. Some other changes to our work methods include flexible meeting times and no-meeting Wednesdays.

All Home Office Setup AssistanceThis document will help you to make it easier to set up the infrastructure for your home office.

Employee Assistance ProgramOur Health Partner will allow our team members to access a Health Coach, Nutritionist, General Practitioner consultation, discounts on medicines, stress and burnout consultings, and more!



Ex gratia Payments:Any member of our team who is diagnosed with COVID-19 will receive ex-gratia payments equal to two years salary and a voluntary contribution from our team.

COVID Task Force and Support GroupThey were created internally to assist our team members in obtaining hospital beds, oxygen supplies, and medicines in all cities during peak times. They help to monitor the response strategies of our members, their families, and friends during the pandemic.

Wellness EngagementsOur wellness partners work throughout the year to engage our employees across the globe and promote a healthier lifestyle. We can even get them together for yoga or guided meditation sessions, COVID awareness sessions, COVID awareness, or even a Bollywood theme dancing party to keep the spirits high.


Our greatest asset is our team members. A culture of care makes a difference in their lives. We can overcome this crisis together by maintaining a constant communication, effective change management, leaders who lead from the front, daily checks-ins, empathy and flexibility. We realized how important it was to be healthy and well-being-mental and physical-as we dealt with this pandemic and its aftermath. When we were named as one of the top responders, a lot of what we did for care was recognized.Top 25 Highest Rated Company to work for by Battery Ventures and GlassdoorLast year.

We are looking for people who care about you and your family. Do check our open opportunities and let us know what you think.

We won’t be returning to work for at least the next half year, as much as we would like to. We are going to take this opportunity to make sure everyone is happy and healthy by creating a culture that promotes care and wellness.

MoEngage and Apxor: Develop persuasive campaigns for adoption and onboarding

We are pleased to announce our partnership with Apxor. Apxor is the first global no-code mobile app adoption and growth platform. This partnership will allow you to create more persuasive campaigns, by linking your onboarding and adopt activities to in-product messaging.

What is Apxor?

Apxor helps product managers and growth marketers set up and run product experiments easily without creating a dependency on release cycles. To find the best product for your users, you can monitor and analyze campaigns. Apxor allows you to create smart nudges such as tooltips and coach marks. This allows you to create onboarding walks, product tours and contextual new feature discovery nudgings.

How to use Apxor and MoEngage to onboard and adopt

Use MoEngage to bring people to your app via push, email, SMS, or social, and Apxor to guide them through the optimal conversion path via nudges, tutorials, and more. To optimize your onboarding, adoption and marketing activities, analyze campaign data from MoEngage or Apxor. These are just a few examples of how this partnership is being used:

Personalize your onboarding journey

MoEngage allows you to find out how many people have downloaded your app, but not yet opened it. To encourage users to download your app, create a segment and send personalized push notifications. After they have logged in, Apxor will launch tutorials to help them understand your value proposition and highlight your key functionalities.

For example, take a food delivery service that uses MoEngage segmentation to identify users who have dropped off and not yet placed a order. This app can send out personalized push notifications (via MoEngage) to bring users back to the app, and then use Apxor to launch onboarding tutorials taking them through the most exciting food items.

Bring your users to the app and take them through an engaging journey

Users should be moved down the funnel

Use MoEngage’s user path analysis to find out where your users are dropping off the most, indicating that your users could need some extra information at this stage to proceed forward. Apxor can be used to fill this gap. It provides contextual nudges to give your users information, motivating them to take the next step.

Consider a retail app that detects high drop-offs during checkout using MoEngage’s user path analysis. The app could then show users a contextualized nudge using Apxor, saying ‘No Shipping Charges for your area,’ incentivizing them to check out.

Identify drop-offs and onboard them with contextual campaigns

Keep users who are likely to convert and keep them happy

Use MoEngage’s predictive segmentation to identify users who’ve been hibernating for too long and are most likely to churn. Send them an email or SMS announcing new features, the latest arrivals, or changes in subscription plans. Use Apxor’s coach marks or in-product tooltips to introduce them the latest updates.

An EdTech app could use MoEngage predictive segmentation to identify students who haven’t been to a course for a while. This app can send out an email announcing an exciting new course and then set up coach marks using Apxor to introduce them to the new courses.

Create campaigns for adoption using smart nudges

Cross-sell and upsell using targeted recommendations

Analyze your user’s behavior with MoEngage to identify purchase trends and champion customers. Personalize your messages with MoEngage, and use Apxor to deliver them at the right moment, encouraging them to discover upsell or cross-sell benefits.

For example, a BFSI app could use MoEngage’s behavioral analysis to determine which users are most likely to invest with mutual funds. Send these users contextualized recommendations via Apxor, encouraging them to start investing instantly.