Use On-Site Popups to Collect More Email Subscribers

Pop-ups can be a great way to engage site visitors and turn them into subscribers. This is how they work and how Yotpo SMSBump Dynamic Pop-Up could help you grow your subscriber list.

Your website visitors are likely to be interested in your brand or at least curious and may even consider purchasing. Your website is a natural place to engage them and to get them to sign up for your marketing communications. How? How?

Pop-Ups are a great way to collect subscribers

Pop-up subscriptions, also known as on-site forms, allow you to quickly expand your mobile audience and increase your subscriber base month-over-month. Once a visitor arrives on your site, they can browse your website and you can grab their attention by promoting your SMS marketing or email marketing programs. Yotpo SMSBump’s popups enable you to collect both email addresses and phone numbers simultaneously.

You can set this pop-up so that it appears at the right time — whether it’s immediately upon arrival, ten second after they arrive on site or when they exit the page.

 

You can customize pop-ups to match your brand’s look and feel. They can also be optimized to target mobile shoppers and desktop shoppers.

These pop-ups on-site are essential to a strong SMS and email marketing strategy . They are 4x more likely to collect subscribers than brands that only use checkout opt-in. However, you can improve your collection rates by using one that cannot be closed out.

Yotpo SMSBump’s dynamic pop-up can supercharge subscriber collection

Yotpo SMSBump’s Dynamic pop-up allows site visitors to access your brand’s popup at any time during a browsing session , even if it is closed. Dynamic pop-ups don’t disappear, but can be minimized into a floating button that can be easily reopened for 2x greater subscriber collection than regular on-site popups.

What does it do? When your customer visits your website, a pop-up will appear. The pop-up will disappear if they submit their details. The pop-up will disappear if they close it without subscribing. A floating button at the bottom of the screen will allow them to opt in later. Your customer will still be presented with the popup if they do not subscribe during their browsing session.

 

No marketing channel is successful without subscribers. Yotpo SMSBump Dynamic Pop-Up allows you to engage every visitor to your website and collects more than ever.

Get customers at the right moment: Stop loosing subscribers to closed windows. The Dynamic Pop-Up allows shoppers to opt in at any time during their browsing session. This makes signing up easier, more convenient, as well as more profitable.

Convert to mobile customers to increase revenue and your ROI. To generate the highest revenue, you must grow your audience. You can encourage more sales via text.

Create two lists simultaneously: Get more out of your Dynamic pop-up by collecting consent for email and SMS marketing from one point. You can customize this multi-channel collection option to increase your mobile audience.

No complicated setup: Popups can be set up in just a few steps. Yotpo SMSBump Customer Success Managers and customer support agents are always available to help.

Dynamic pop-ups are delivering real results for brands

Dynamic pop-ups are being used by eCommerce companies to expand their customer base, programs, and businesses. This is what the subscribers are saying about this new subscription collection tool .

Savannah Sevens increased SMS subscriber by 67%, and total subscribers by 39%

The Dynamic Pop Up allows us to capture sign ups and still maintain our brand image. This seamless integration gives our website a cleaner look and enhances its look. The flexibility of the placement on desktop, especially mobile, is a great feature. It keeps it in the forefront but does not distract from the customer experience. This feature is highly recommended by us! — Peyton Jones, Marketing Manager, Savannah Sevens

 

EM Cosmetics increased subscriber numbers by 66%

By keeping our discount text visible, the Dynamic Pop-Up makes it easy to collect email and SMS subscribers. This banner does not distract from the user’s shopping experience, and maintains a clean aesthetic. — Lauren Dills, Digital Marketing & eCommerce Specialist, EM Cosmetics

 

Increased subscriber growth of 18%

In the past week, we have seen an incredible increase in subscribers. Our monthly subscribers are expected to grow by nearly 23% this month. This is crucial for our program growth. This is a great addition to our website. I can’t wait for the results and to see how they improve our program. Bubble’s Head of Customer Experience and eCommerce, Emma Standing

source https://www.yotpo.com/blog/collect-more-sms-and-email-subscribers-with-on-site-pop-ups/

Data Reporting: Unlock the Power of Customer Insights

Get to know your customers – the role of data analytics in customer insights.

E-commerce brands are moving towards a personalized shopping experience that is powered by data-driven insights, despite increasing competition via digital channels. Due to the loss of data from third-party sources, eCommerce brands are moving towards gaining customer insight through zero-party information.

Furthermore, we see that data-driven eCommerce strategies will continue to be popular due to the many innovations in mobile commerce and social commerce. Mobile commerce is growing in click to-buy SMS and new social commerce channels like Shops in Facebook and Instagram continue to grow. These innovations are based on data which is relevant to better understanding customer experience, including purchase history, open rates for SMS and email, etc.

A trend towards data-driven eCommerce solutions may seem daunting for any brand. eCommerce solutions powered by data are easier to implement than you might think. We’ll explore the role and significance of consumer data in eCommerce, and discuss benefits and practices for understanding customer insight and data reporting.

Further definition of data: What is data analytics?

Let’s first look at the best practices and benefits of data analytics for generating actionable insights through data reporting and customer insight. Data analytics is the process of interpreting data. It’s defined by Investopedia. Data analytics’ ultimate goal is to uncover trends and provide actionable insights for businesses, as well as providing more context and clarity for large data sets.

What does this all mean for brands?

Data analysis and data reporting give brands deep customer insight. This allows them to turn actionable insights into meaningful product and site messaging improvements. Analyzing customer data (i.e. Customer analytics enables you to get to know your customers better and provide more customized experiences.

What is customer analytics?

Customer analytics is synonymous with data analytics, but it is specific to eCommerce brands. It involves analysing customer data at every stage of the customer lifecycle. Dossier, for example, can leverage customer data to trigger personalized offers. According to Gartner, customer analytics is about leveraging data to gain a better understanding of customers (i.e. satisfaction, needs and wants). Customer analytics is essential for eCommerce brands whose customers interact with their brand via digital and remote channels. Data reporting is also an option.

What’s data reporting?

Data reporting refers to the process of transforming data into usable information. Data reporting is often visually appealing and converts large amounts of data into easily digestible graphs, charts and diagrams. Data reporting allows brands to answer questions about customers, and helps tell a bigger story about audiences.

Data reporting solutions provide easy-to-read formats that allow customers to gain insight and customer analytics. eCommerce brands now have the ability to use data to identify trends and quantify potential weaknesses, and create solutions with greater certainty.

Email dashboard, with customer insights collected from Yotpo Reviews.

Companies can then unlock new opportunities that may not be obvious at first glance. For example, creating strategies to drive customer engagement, retention and increase conversion. Brands can transform customer feedback from Reviews and Q&A into actionable insights through data reporting. Let’s now look at the many benefits that brands can reap from data and analytics.

Predictive Analytics — Customer behavior and trends

Customer data allows you to understand customers’ sentiments better, and predictive analytics helps brands predict customer behavior. Predictive analytics is the process of analysing data over time to identify trends.

Brands can track customer insights over time to discover trends and forecast behavior. This allows them to make better decisions and remain competitive. Companies can use advanced data reporting capabilities such as the trends in Yotpo’s Reviews dashboards to track new campaigns’ success, customer sentiment over time and product lifetime success.

Yotpo’s Insights dashboard, with customer sentiment scores.

5 data analytics benefits for eCommerce brands

These are the top benefits of data analytics. Yotpo’s data reporting capabilities highlight how data can be used to provide brands with the information they need in order to understand customers and make timely and cost-effective decisions.

1. Improve product development

Brands can use trends to make product decisions and address customer complaints. Brands can filter customer reviews to see keywords and recurring products that are mentioned.

Yotpo’s Insights tool, for example, allows you to see sentiment scores by topic or product to get a better understanding of customer sentiment on topics such as fit and quality. Brands can identify the problems with different products and reach out to their manufacturers to make improvements.

2. Brand messaging should be improved

Brands can gain valuable insights from customers to improve their messaging. Brands can gain insight from customer feedback, site reviews, and user generated content to understand how customers feel about their products and help them improve their product descriptions and messaging. You can improve your brand’s identity and brand trust by refining product and brand messaging.

3. Customer sentiment can be improved

Businesses can track customer sentiment trends using predictive analytics tools such as Review Tagging and filtering. With Yotpo’s Review Tagging, brands can classify reviews by various categories, such as “top customer,” “needs to follow up,” “shipping problems,” and many more. You can organize your insights by categorizing reviews and creating custom reports based upon reviews tags. This allows you to easily identify happy customers or target problem areas for the appropriate adjustments.

4. Follow product launches

Yotpo’s reviews reporting capabilities enable brands to filter reviews according to product. You can filter new products and track the success of their releases to make timely adjustments. You can quickly make changes to messaging and product descriptions. A launch’s success can be greatly affected by the speed at which you make changes to messaging, product descriptions, etc.

5. Campaign messaging insights

Data reporting can help brands gain insight into their campaigns’ success. Tracking reviews data over time and comparing them against campaign messaging, email or SMS, can help you pinpoint the success of your communication with shoppers.

Top practices for data reporting and insights

Advanced data reporting capabilities can do the bulk of the heavy lifting for brands. However, it is important to remember a few key points when leveraging customer insights or analytics. Here are some tips to help you maximize customer data’s potential and preserve the quality of your data.

  • Data organization and maintenance should be prioritized. As you scale, use tools like Reviews Tagging to organize and manage customer insight.
  • Track product milestones and goals. To track product success and customer insights over time, you might consider using filters, scheduled reporting, or templates.
  • You can share your insights with sales, marketing and design teams. You can use custom reports to highlight specific insights that you want to share with certain teams.
  • Data connections can be made throughout your tech stack. By leveraging connected solutions using a platform approach to data sharing, you can reduce siloing customer insight across solutions by increasing the connectivity of your tech stack.

Brands can gain in-depth customer insight with advanced data reporting capabilities.

Leveraging data and customer insights is essential in today’s rapidly-growing post-cookie landscape. Companies must remain competitive in data collection and data management as we see an increase in zero-party data online. Yotpo’s data reporting allows brands to get to know their customers better and help them anticipate what they want.

source https://www.yotpo.com/blog/unlocking-customer-insights-with-data-reporting/