Checkout is what most influences buying decisions.
A report shows that 60% of online shoppers will abandon your online store if they don’t have enough money or are not ready to purchase.
To reduce cart abandonment rates, your checkout page must be easy to use and optimized. Magento 2 One-Step Checkout is the best option.
This article will cover everything you need to know to make your eCommerce website more successful with Magento 2.
What is MAGENTO ONE STEP?
One-page checkout, also known as one-page checkout, is an eCommerce website design approach that combines the entire checkout process on one page.
One-step checkout aims to make the checkout process as simple and quick as possible.
PROS and CONS of ONE STEP CHECKOUT
We now have a better understanding of what one-step checkout is. Let’s find out its benefits and drawbacks.
Higher conversion rate
Research shows that eCommerce cart abandonment is most common due to a confusing checkout process. It is clear that simplifying checkout could help increase sales.
Getelastic conducted A/B testing to determine whether one-step checkout was better than the multi-step traditional checkout. One-page checkout was able to increase sales by around 22%.
Although the results may vary depending on the product or industry you are in, it will increase your sales by allowing customers to shop on one page.
We as store owners must do our best to attract customers’ attention. But, customers can make a decision in a matter of seconds. When they check out, people tend to be impatient.
Customers will become frustrated if your checkout process is slow and lengthy. Speed is important. It is important to speed up the checkout process.
One-step checkout is half the time than multi-step checkout.
Stronger site performance
About 79% of all online orders were made using a mobile device in the second half 2020. Mobile eCommerce is growing rapidly, so it’s important to ensure your website is mobile-friendly.
It can take up to one minute for a webpage to load on a phone. Mobile shoppers may spend five minutes filling out multiple pages of checkout forms. Most buyers will abandon the checkout process, as you can see.
Magento 2 One-Step Checkout can reduce loading times and help you keep your customers happy.
Higher customer satisfaction
Your customers will be more satisfied with your site if they are more satisfied.
People like things they find convenient. It has proven to be a success. A growing number of large brands are opting for one-page checkout.
Your one-page checkout page should be kept short. If you have too many details, it can become a scrolling page.
Magento One Step checkout is best when there’s very little data. Your customers may become confused by the endless scrolling and abandon cart rates.
Hard for analytics
Analyzing is a critical skill for many store owners. It will be difficult if the entire checkout process is located on one page.
It is simple to track where customers leave when you use multi-page checkout.
A one-step checkout makes data analysis more complicated and less reliable.
It will be therefore difficult to determine the reasons for abandoning carts and make improvements.
Slow page loading
This might sound contradictory. Although Magento one-step checkout speeds up the checkout load time, it can take longer to load the one-page checkout.
It’s not a good idea to have too many information on one page. AJAX will make loading pages faster.
DEFAULT MAGENTO 2 IN ONE STEP CHECKOUT
Magneto supports you to create a one-page checkout by default. This will reduce the checkout process.
SET UP DEFAULT MAGENTO 2 ONE-PAGE CHECKOUT
You can enable Magento 2 one page checkout by going to Store> Configuration> Sales> Checkout.
Expand the Checkout Option section, and then change the Enable Onepage Checkout to No.
Click Save Config.
Final, verify the results in the front store.
THE LIMITATION OF THE DEFAULT MAGENTO ONE-PAGE CHECKOUT
Although the Magento 2 default one-page checkout is simple to set up, there are still many drawbacks.
First, it’s a 2-step checkout process, even though it’s called the one-page checkout.
These two steps (Shipping & Review & Payments and Shipping) are both conditionally linked. Customers must complete all shipping information to access the Review & Payments section. Customers must go back and forth between these two steps to verify the details of their checkout.
The default Magento checkout is boring, which can cause cart abandonment.
The default Magento 2 one-step checkout does not allow you to create a new account at the checkout page.
The default Magento one-step checkout does not work well enough. To optimize their checkout pages, most Magento store owners have installed a one-step checkout module.
In the next section, we’ll show you the best Magento 2 one-step checkout extension.
BEST MAGENTO 2 ONE-STEP CHECKOUT SOLUTION
There are currently hundreds of Magento One Step Checkout extensions on the market.
We recommend that you choose the best module from them all:
MAGENTO 2 ONE-STEP CHECKOUT FEATURES
This extension allows for you to place all of the checkout blocks (shipping method, shipping address, payment method and order summary) on one page. To reduce loading time, you can put all the checkout blocks (shipping address, shipping method, payment method, order summary) on one page.
To make these checkout blocks more attractive and eye-catching, you can change the order and design of each one.
The autofill feature is also available in this module for a better customer experience.
It will automatically detect the customer’s address via Google API and then provide suggestions for shipping and billing information. It speeds up the checkout process and encourages customers to order.
Magento 2 One-Step Checkout supports the creation of new customer accounts via the checkout page.
Customers can edit the product quantity, select the delivery date and even leave a note.
The gift block is another amazing feature. Customers can request gift wrapping and send a message to the receiver by using this block.
The admin can show a discount code box in the backend to enable customers to enter the code.
The module also supports all four common payment options for Magento, including Authorize.net, Braintree and Credit Card. Customers have many payment options available to them to make their purchase.
- Lightning setup with unlimited customization.
- Elastic checkout with multiple addresses, and automatic GeoIP detection
- Fully geared to RESTful API or GraphQL API.
- Plug-n’-Play compatibility.
- GEOIP, Checkout Custom Fields, Order Delivery, and Guest to Customers extensions work well.
- Compatibility with most popular payment methods. Free support for highlight themes.
- All Magento themes supported
CONFIGURE MAGENTO2 ONE STEP CHECKOUT EXTENSION
Go to Store> Configuration> One Step Shop.
Next, in the Generalsection set Enable to Yes.
You can also allow customers to create an Account on the Checkout Page or to customize the Title and URL of the Checkout Page.