23 Great Templates for Taking Your Business Online During COVID-19

23 Great Templates for Taking Your Business Online During COVID-19

While COVID-19 has certainly presented challenges for business owners, it has also opened up creative options. Many businesses are moving online in response to this changing world. Online delivery is becoming more popular as restaurants and fitness studios broadcast classes and online stores sell and promote their products.

Do you want to be a follower? Get started with a professional and sleek website template.

There’s an eCommerce template that will work for any type of business: events, service businesses, restaurants, or stores. It also includes a set of professional tools.

These website templates will help you transition your business smoothly.

  1. Fitness
  2. Health & Wellness
  3. Online Stores
  4. Restaurants
  5. Coaching Consulting & Training
  6. Events
  7. Education


Online classes and workouts are a great option for clients who can’t make it to class. You can offer Zoom classes live on your fitness website. Also, you can offer exercise videos subscriptions and take secure online payments. Your clients may be in quarantine. meet their needs and create a blog with tips for indoor fitness. Your clients can communicate with you through your website using Wix Chat and the Wix owner app.

Yoga on Demand

Fitness Coach

Fitness Coach

Online Fitness Video Course

All Fitness Website Templates

Health & Wellness

Your clients’ mental and physical health are paramount in these times. A professional website can help you guide clients through social distancing or staying at home. Allow clients to book appointments online 24/7. You can also accept online payments and send links for video conferences in your confirmation emails. Email marketing campaign to showcase your expertise in health advice


Health Coach

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Online Stores

Sell online and take secure online payments from customers. Marketing tools such as abandoned cart emails or a Facebook advertising campaign can help you increase your sales. COVID-19 may be affecting your inventory. You can source new products with dropshipping or print on demand. Your website allows you to ship your orders and generate shipping labels. You can also offer curbside pickup at your storefront.

Plant Boutique

T-Shirt Store

Fresh Produce Farm

Online Bookstore

Browse All Online Store Templates

Restaurants & Food

Online ordering is possible with beautiful menus and a complete restaurant system. Wixchat allows you to collect special requests, food preferences, and make dish recommendations. Orders can be accepted on the phone or on your website, so you can manage all orders from one place. You can create delivery zones to set up unique minimum order quantities or fees depending on where you are located. Customers are able to pay online, and even tip online.

Restaurant Site

Vegetarian Restaurant

Burger Corner

Discover All Restaurants & Food Recipes

Coaching Consulting & Training

Book calls with clients or stream live webinars from your website. Your website can be used to promote your services, and gain new clients. Allow visitors to book introduction calls and feature real customer testimonials. A blog can be used to showcase your expertise and provide advice on COVID-19.

Virtual Assistant

Finance Consulting

Success Coach

View All Coaching & Consulting Templates


Your guests may not be able to attend your events. Your website can host lectures, concerts and meetups. Invite your fans to listen online to your music or to attend drive-ins. To track and manage attendance, collect detailed RSVPs. You can stream live from your virtual event by connecting to Zoom, Facebook, or YouTube Live. Keep your community involved by creating a Members Area or a Wix Forum discussion board.

Webinar Landing Page

Meetup Event

Drive in Movie Theater

Rap Artist

Explore all Events Website Template


Live-streamed lectures allow you to keep in touch with students and clients. Create a video library that includes courses and classes. Visitors can choose to sign up or log in. Keep all student resources, including registration forms, online if you manage a school. Display testimonials from tutors and allow parents to schedule sessions whenever.

Online Education Lectures

Private Tutor

Online Courses


Black Friday: Strong Start Online, Quiet Offline

Black Friday shopping began with fewer people lining up at stores. This suggests that retailers may have offered early discounts and that online shopping has taken over. According to CNBC , there were fewer shoppers in the shops as Black Friday shopping started. Spot checks revealed that there were fewer shoppers this holiday season, as retailers started offering discounts earlier than normal to compensate for the shorter holiday season. According to Adobe Analytics data, the holiday shopping season is starting well online. At 9:59 a.m. ET this morning, $600million had been spent online. This represents 19.2 percent year-over-year growth. The holiday season is showing 14.9 percent YoY growth. Between 11/1 and 11/28, $57.2 billion was spent online, which represents a comparable* rise of 16.0 percent YoY. The YoY growth calculation is made using an additional week from 2018, since Thanksgiving falls on a Tuesday this year.

Total Retail’s View: This slow start at brick-and mortar stores on Black Friday morning is indicative two trends. One, more shoppers prefer to shop online from their homes and not have to queue up in store. Black Friday is becoming an online shopping event similar to Cyber Monday, with many deals available online that match those in-store. Two, retailers are launching holiday deals more frequently in November, which is de-emphasizing Black Friday’s importance as the start of the holiday shopping season.

Source: https://www.mytotalretail.com/article/black-friday-off-to-strong-start-online-quiet-offline/

Black Friday Online Sales Up a Record 43%

Black Friday was the second most popular online day, with $7.40 billion spent by its end. The $7.40 billion figure represents a 43 percent increase year-over-year. The average order value for Black Friday was $168, a record setting figure that rose 5.9% year-over-year. Adobe also released the following holiday results:

  • To pick up their goods, consumers flocked to brick and mortar stores. C Click-and-Collect Orders increased 43.2 percent over the previous year, which is a sign that online and offline retailers are successfully bridging these two markets.
  • Black Friday was a record-breaking day for mobile shopping with sales of $2.9 billion from smartphones. A smartphone accounted for 39% of all ecommerce sales, an increase of 21 percent over 2018.
  • Other smaller retailers saw success too, with nearly quadrupling revenue compared to the average day last month and a 140 per cent increase in sales between Thanksgiving and Black Friday. Although small retailers were more successful than large retailers in getting customers to add products to their carts (13 per cent better on mobile and 51 per cent better on desktop), large retailers were 60percent better at convincing consumers to make a purchase on the desktop.
  • Cyber Monday will be the biggest online shopping day in American history. It is expected to generate $9.4 billion in sales and increase 18.9 percent year over year.

BlackFriday broke all mobile shopping records with $2.9 billion in sales through smartphones alone,” stated Taylor Schreiner (principal analyst, head of Adobe Digital Insights). “Shoppers were buying almost 41 percent more online than they did in stores when they went to pick up their purchases,” said Taylor Schreiner, principal analyst and head of Adobe Digital Insights.






Total Retail’s Take: Does this mean that we won’t see people running around the mall trying to grab the hot holiday item of the year on Black Friday? It seems so. The foot traffic in malls and stores across the U.S. over the holiday weekend was not as strong this year, ShopperTrak (a division at Sensormatic Solutions) reported. Comparatively to last year, the number of shoppers who visited physical stores on Thanksgiving Day as well as Black Friday fell by 3 percent. While there was a 6.2% decline in Black Friday traffic compared to 2018, there was an increase of 2.3 percent in Thanksgiving Day traffic. There was also a slight shift in in-store traffic from the beginning to the end of the week into Thanksgiving Day and Black Friday. This dispels the notion that in-store visitors are moving away from the holiday and more into November.

Brian Field, ShopperTrak’s senior director of global retail consultancy, stated that Black Friday is still the busiest day to shop. Consumers still enjoy shopping in physical stores during holidays. Retailers are looking forward to a successful holiday season, with eight of the 10 busiest shopping days yet to come, including Super Saturday which falls on Dec. 21.

Source: https://www.mytotalretail.com/article/black-friday-online-sales-up-a-record-43/

How small retailers can do big business online

Ecommerce isn’t just for big retailers. However, it can be difficult to compete with them. Independent sellers selling products online must always strive to improve their websites to maximize conversions.

It is important to improve how products are presented online to lower consumers’ price elasticity and create a better shopping experience. Consumers are willing to pay more for more enjoyable shopping experiences. There are simple steps that retailers can take to increase search rankings, click-through rate, load times, and ultimately conversions. These tips can be used by even the smallest retailers to achieve big results.

These are the top five ways that independent retailers can improve their website content.

1. Improve product descriptions: The smartest way is to create templates that allow for automatic text filling. You can create templates for any broad category with placeholders for product-specific details. You only need to decide on a word count, and then create sentences with placeholders that correspond to standard attribute combinations. These templates are a great way to quickly create hundreds of descriptions, allowing you to increase your description coverage.

2 Refresh product descriptions and related material: Outdated content can result in lower search volumes (Google ranks refreshed information higher) and negatively impact conversions. Refreshing content can fix this. Rewriting can be costly, but it is possible to get the content rephrased. Infuse relevant keywords into the content. Keywords that reflect customer sentiment will perform better in organic search results. You can find out more.

HTML3_ Track the performance of your keywords. Search engines direct traffic to your website based on keywords. It is important to quickly take action if your site does not rank well in search engine results pages and has a low click-through ratio. Your site’s performance can be greatly affected by keywords. Meta-data, such as meta-titles or descriptions, are dynamic.

4) Improve your text-to code ratio. Internet surfers are short-attention span. Your site might not be performing well because it takes too long to load. Third-party tools can help you identify this problem. This problem can be fixed immediately with third-party tools. Flash applications and embedded videos increase page load times significantly. Instead, place an image on your homepage that users can click when they reach the site. You can use this method to have the video without slowing the loading time.

HTML5_ Simplify product taxonomy This will make it easier to navigate your website. Do not create too many layers. Instead, try to correctly classify products as people search for them. An analysis of search paths will show you the origin and intent of the search, as well as the landing page. When combined with your bounce-rate data, this will show you how poor your internal search terms and how many irrelevant searches are being generated, which can lead to customer dissatisfaction. These internal search analytics can be used to improve the performance of your site.

Retailers have increased their content analytics efforts over the last few years. This is due to the abundance of consumer demand data available, including product reviews and social media comments. It is possible to spot trends and position online product offerings accordingly.

Website content can influence price perception and increase margins. Even the smallest retailers should pay close attention to this aspect of their business.

Gift cards (certificates), when properly marketed, can increase online sales, encourage customer retention through repeat purchases, and help attract new clients. These are three essential elements to building a successful business. Every ecommerce store should have a healthy gift card program.

Gift cards facts

Shopatron conducted research that revealed interesting facts about gift cards’ impact on consumer behavior. Online retailers that create and market a gift card program correctly can expect an average increase of 10% in sales. It was also found that 31% of gift card recipients are more likely to buy items at full price (not on sales) than those who use other payment methods.

It found that gift card users spend 40% more on average per order than the gift card’s value. If you take this data one step further, and think about average order values, an online retailer looking to increase their average order value by $70 (for example), might market gift cards $50 or greater more aggressively than lower denominations.

Stores looking to increase their customer base will be pleased to learn that 40% of those who are given a gift card for a store will actually visit that store, regardless of whether or not they have previously visited the store.

While it is important to attract new customers, it is not the only aspect of success. Retention of customers is key to greater profits and long-lasting success. This is where gift cards can be of great help. According to data, 72% of people who have received gift cards will return to the place where they purchased them. These two facts show that gift cards programs are able to both attract new customers as well as keep existing customers coming back.

Marketing Gift Certificates

Gift Cards It is simple to market gift cards on holidays such as Valentine’s Day and Mother’s Day when gift-giving is top of mind for many customers. The data shows that around 81 percent adults will buy gift certificates during holidays. But what can a store do to keep sales up by selling gift cards throughout the year?

It is a smart idea to create a gift card category on your website. Make sure you promote the gift cards in different areas of your website, such as banners and calls outs to let customers know that they exist.

Promoting discount gift cards is another marketing strategy that works. A $50 gift card would be an example. It costs only $40. This is a great way to give a gift card to someone you love. It also gives customers $10 off their next order. Current customers know that gift cards can be used in conjunction with coupon codes, so they can double up with any coupon codes they have to save even more.

An online store can drive sales by marketing’special’ gift certificates to existing customers in the above manner. Another way to increase sales is to team up with complementary retailers and give gift cards to each other. This also helps to create a gift card program that generates revenue. One example is a store selling custom wine racks/storage solutions that offers a gift card with every purchase to a complimentary store that sells wine, and vice versa.

Both businesses, which are complementary but not competing, benefit from the partnership. As a part of their sale, store “A” automatically gives the customer a gift card to shop “B”. The customer then uses the gift card to make a purchase at store “B”. Both stores gain from the transaction with store B, picking up a new client along the way.

Facebook and other social media platforms are very popular. Stores might consider using apps that link to these platforms, allowing customers to gift cards to friends. Social media’s virality and ease-of-use can be a powerful combination to market gift card campaigns.

Another way to increase gift card sales is to offer to donate a portion to charity. A pet shop might offer to donate $10 to the rescue shelter of your choice for every $50 spent on a gift card.

To encourage gift card purchases, and to ensure customer loyalty in future stores, reward points might be offered on each gift certificate purchase. This could include double reward points. To supercharge both, this strategy combines customer loyalty programs with gift card programs.

Gift Cards

There are two types of gift cards. You can either print physical items (similar to a gift card or gift certificate) or send an electronic gift card number via email.

The customer receives the physical gift card / certificate via post. Or, they can be purchased at brick and mortar shops from racks (displays that include hundreds of gift cards from different retailers). These gift cards are more expensive to market (printing, manufacturing fees may apply), but customers often choose these types of gift certificates when they wish to include something tangible in their package.

The recipient receives electronic gift cards via email. They are usually less personal and not as tangible. They are free for the retailer and can be printed multiple times by the recipient. However, because they are impersonal, it is often a little more difficult to market them than their physical counterparts.

All gift cards, regardless of whether they are printed or electronic, work the same way to retain and attract customers. While the marketing effort to promote them to consumers is different, the overall effect on businesses remains the same.

Online Sales Taxes – Good for Stores and ETailers

Three researchers from Ohio State University set out to study the impact of the so-called “Amazon Tax” on ecommerce companies in 2014. Many states have passed laws that require large online retailers collect and remit sales tax. “The Amazon Tax”: Empirical Evidence From Amazon and Main Street Retailers, found that Amazon purchases were cut by 9.5% in California, New Jersey and Pennsylvania after the implementation of an online sales tax.

Spin artists use this study to claim that sales taxes kill online commerce. But here’s the thing: these same households spent 19.8% more on other online retailers, and 2 percent more at bricks-and-mortar shops. Consumers were more likely to shop at other merchants for big-ticket items (300 and up). Online spending did not decrease due to taxes. The study showed that online shoppers are price sensitive.

This study is positive news for ecommerce, but it’s bad news for lobbyists who want to keep an unfair system where physical stores collect sales tax and online businesses do not. Congress has tried to solve this problem for years. But lobbyists have tried to kill every bill, including H.R. 2775, The Remote Transactions Parity (RTPA) Act was introduced to the House of Representatives on the 1st of July 2015.

Representative Jason Chaffetz, Utah’s sponsor of the RTPA, has a lot to offer. The bill requires that sales tax technology be provided by commercial businesses and paid for by the state. The bill has a phased four-year process to make sure that the smallest ecommerce companies have the best time to comply with and adapt. The bill will place the burden of proof and expenses on the software provider, rather than on the retailer in the event of an audit.

This deal is far superior to any previously offered. The RTPA will not have any impact on the success or growth of ecommerce businesses. Amazon collects sales tax from 25 states. Despite this, Q2 2015 saw $23.18 billion in sales. This is a 20% increase over last year. To the delight of investors, Amazon made $92 million profit and product sales increased by nearly $2 billion over Q2 2014.

The Quill Corp. case against North Dakota is 23 years old and has created an internet tax haven. The justices ruled remote sellers are not required to collect or remit local sales tax unless they have nexus with the state in which the customer resides. There was no software available that could handle sales taxes in 10,000 jurisdictions at the time. Software automates the whole process. Collecting taxes in 5,000 jurisdictions can be as easy as collecting in one. Justice Anthony Kennedy recently indicated that the Court was ready to reconsider the Quill decision.

The sales tax debate has become irrelevant as all commerce are ecommerce. Many brick-and-mortar stores are moving to the internet. Pure ecommerce businesses have also moved to the internet.

The distinction between offline and online retail is just as blurred as the argument to tax physical businesses but not their online counterparts. It’s not a doomsday scenario that the spin machine has spun; it’s the right thing to do.

Five Easy Ways to Increase Ecommerce Sales

It is not easy to run an online shop. First, you need to create a website. Next, you will need to manage and invest in your inventory. This can be a costly undertaking (see Amazon). You’ll be broke by the time you have your website up and running. Who has the money to pay a marketing agency to help their products reach the world wide web? I know that I don’t.

However, I was able to find simple ways to show my store and make sales. These are some simple rules that can help you market your store without spending a lot of money.

Make checkout seamless

Nothing is more frustrating than being held up at the check-out. We are not 1996, when dial-up internet was used by a few people. People will move their eyes to other places if a YouTube video doesn’t load within 10 seconds. People will complain about slow service in a brick-and-mortar store but they’ll accept it. You’ve lost the sale in your eCommerce store.

You must make checkout simple and seamless with just a few clicks, unlike the big-box store that can spend money on extra cashiers to speed up checkout. Customers are less likely to abandon their order if it’s easy to check out. Checkouts that are quick = more money in the bank These are some tips to simplify your checkout and increase online sales.









You don’t need to require your users to register to view your site.

Although contact information can be helpful, research has shown that customers abandon their carts when they need to register. Allow them to use the guest checkout option. Let shoppers register and save their information. They will be able to checkout faster when they come back to shop, which will help them in the future.

You can make the checkout process more visual by including phases.

Split the checkout into stages so customers can feel like they are moving forward. Customers will see that the checkout is progressing and feel closer to completion if it is visually displayed.

You probably don’t have any developers available to help you make this happen. Shopify is one of the many companies that can help you.www.shopify.comThis is a list of ) that provide one-click plugin products to help you with this task.

 Make product recommendations at checkout.

Upsell, upsell and upsell!

Amazon’s product recommendation engine works brilliantly. Amazon displays a number of related products just before I pay. What is the result? The result? Upsell your customers on similar products right before they pay. Offer them deals that they can’t find anywhere else. Persuade them that they must have the warranty, the cleaning solution, or whatever else you are offering. You have a psychological advantage because they are already in a buying mode.

Get Products for Free

Influencer marketing is a great option for those with limited marketing budgets. Influencers can be a powerful source of referrals online. You can drive tons of traffic to your site if you connect with the right people.

For me, Instagram is my favorite platform for influencer outreach. People will promote your brand if you give them the product free of charge.

To find influencers, I use the following simple process:

1) Go to www.shopify.com/domains Type in keywords that are relevant to your product.
2) The platform will return all the content associated with this hashtag.
3) Go through all the posts (this can take time) and find those with high engagement.
4) Highly engaged posts are usually the result of a large and engaged following.
5) The majority of influencers include a contact email address in their bio. You can reach them directly if they do not have one.

 Let them know that you love their content, and ask if they would be interested in your product. It can be time-consuming, but it will pay off.

Make use of online ads

Social media can be a great way to close sales and promote your business at a very affordable price. It targets customers that are most suited to your store. That’s the beauty of social media. It doesn’t require you to do anything. You can simply buy the ads and social media will do the rest.

Many social media platforms offer budgeting options that allow you to set a daily budget. Some start at $1, and your ad stops running when the budget is exhausted. This is a great way for you to keep within your budget while still reaching potential customers online.

Facebook ads can be a very cost-effective way to find customers. Mark Zuckerberg posted a status update a few weeks back that stated Facebook had achieved a new milestone. 1 billion people logged in simultaneously for the first time ever in the history the network. 1,000,000 users. Trust me, your audience is on Facebook.

See more :








Create a loyal fan community

Your time should be spent building a network of fans. You must have a social media account if you want to run a business. You can get free marketing tools by sharing your page or liking it.

Your social media accounts should be kept up-to-date. You can post sales announcements, coupons and new products to your Facebook page. Your fans will quickly spread the word about your products and services if they share your information. You can build email lists and launch email marketing campaigns. You can find tons of online email newsletter creators that will help you design and send your fans emails.

Create high quality content

The best marketing technique you can use is quality content. Your customers should feel valued just like in a brick-and-mortar store. High quality content that speaks directly and not just to them creates that connection.

Tell customers why you believe your products are important to them. Customers will be just as annoyed if your content tries to sell them products. Be original, authentic, and you are yourself!


Ecommerce would be easy if it were that simple. Ecommerce requires careful execution and strategic thinking. Making small mistakes like an inefficient checkout process can lead to serious financial losses. With careful implementation, you can make an Ecommerce store that generates substantial revenue.






Online Product Sourcing with The Best

We are all multi-tasking, busy retailers with too many tasks and too little time. But how can we make wholesale product research and ordering more efficient? The answer is: Naturally, the Internet. The IR team decided that this topic was best addressed by going directly to the internet’s primary source for wholesale online buying and selling. Lisa Rioni (CTO of) was our host.Sumner CommunicationsTo learn more about the origins of the largest online directory for wholesale product sourcing in the country, and the reasons it is still the best resource for retailers, visit her website.

“WholesaleCentral.com” was founded in 1996. It was only a year and a half after the Internet became public. There wasn’t much on the internet at that time. But Sumner Communications, a leader in publishing for wholesale with our printed supplier directories, trade shows directories and top B2B trade magazines, knew they had to be online. We had to provide a resource to the industry. Rioni recalls. Sumner Communications realized that the internet would be a valuable tool for retailers to search and find new products. They took action.

“I researched many different business models at the time and visited a lot different websites to find out how they were being used by people. What we discovered was that Yahoo.com was the most popular and successful website of all time. “Well, we have directories and we bring buyers to each other, so we’re going to create a directory of wholesale suppliers on the internet.” That’s what I did, and that’s how it ended up.WholesaleCentral.comIt all came about. We were the first company that had a wholesale directory online. It was a huge success and it has been steadily growing ever since. We are proud to be the original wholesale directory.

In 2016, the wholesale directory site is a strong amalgamation of wholesale suppliers as well as buyer resources. It offers a detailed tradeshow calendar, updated product deals and steals, and a link to closeout vendors. But the core of the site still serves its original purpose of helping buyers find reliable wholesalers and high quality products 20 years ago. Rioni says that the site has changed over time. Over time, we’ve added many features to help buyers. We pay close attention to both the suppliers listed on the site and the buyers who use it. We keep in touch with buyers and suppliers every day and listen to their needs. This keeps the site evolving. We listen to what our buyers need to do their jobs effectively and then we incorporate those items into the site.

Rioni says that the site has changed technologically. The technology may appear transparent to buyers or may feel the exact same, but it has changed. Technology is constantly evolving behind the scenes. We have to keep up with it all, and stay on top of the latest developments. The most recent major change has been mobile. Our site is now mobile-friendly. Although it is a large project, we are making good progress. We will soon be launching expanded supplier profiles pages. This is to provide buyers with additional information so that they can make the best product selections for their stores.

WholesaleCentral.com’s number one priority is to give retail buyers the tools they need in order to source products quickly and efficiently. Rioni says that the actual buying process for a buyer on the site is simple. It’s very simple. There are two ways to search our site. Buyers can search suppliers by category. There’s a gorgeous list of suppliers listed right on our home page. Once they click on a category, all sub-categories will be displayed. Buyers can click on any category they’re interested in purchasing, with over 500 sub-categories and categories. This is the most common way buyers search the site for suppliers. You’ll want to search apparel if you are an apparel retailer. This is because it’s a B2B environment, and buyers know exactly what they want.

“For companies looking for a specific product, we offer a product search option. This allows you to search by name and is fed by all companies in the directory. Buyers can search for one product from over 1000 wholesale suppliers in one search box located on our homepage. Buyers have the option to search by category or product. It’s up to them.








In October 2002, the WholesaleCentral.com Buyers Network was launched. It was created as a result of buyers asking for additional tools from Sumner. Rioni recalls that the Buyers Network was created to offer buyers a better level of access. We ask buyers to share some information about themselves and their companies in return for helping them to buy products in the areas that they are interested in. Buyers get a variety of benefits. Buyers get a free Independent Reseller magazine subscription, and they can use the Product Locator Service which is an excellent way to locate specialized products or hard-to-find products. Buyers Network members get a great newsletter with lots of exclusive deals and promotions.

WholesaleCentral.com has been the online leader in B2B wholesale selling and buying for over 20 years. However, the site does not take its reputation or integrity lightly. Rioni states, “This is an important distinction that sets us apart from other wholesale supplier sites.” Rioni says that there are only a few companies in the world, and that no one else takes the same steps to ensure that suppliers are legitimate and trustworthy. This is why we are a trusted and high-quality website that buyers come back to time and again.”

Rioni continues to describe the company’s selection process for wholesale suppliers to be listed on the site. We are extremely careful about screening suppliers. Every company is reviewed. It’s not a one-off review. Suppliers visit our site to request to be listed. They provide a lot information about themselves. However, before we approve them, a Quality Control person checks them out. A team member will review the supplier’s website, products and contact them directly. They will then go through all of it to verify that they are true to their word. They are confirmed to be wholesale suppliers. We continue to contact them throughout the year, after they have been accepted to WholesaleCentral.

We will investigate any claim made by any buyer that contacts us about a problem or any suspicious activity. The Quality Control team tries to resolve any issues. However, if they find that a supplier has had repeated problems or has done something we do not consider trustworthy, we remove that supplier from the site. Although we are all human, WholesaleCentral.com is safe.

Rioni is clear that the company will continue to be focused on quality. We are the largest wholesale directory site. And we’re the best. Our team is first and foremost committed to providing high-quality products that deliver the best results for buyers searching for suppliers. Everything falls into place when you do this. Everything else works. Everything else will fall into place if you do your best to bring buyers and sellers together.

How to Increase Simplified Revenue Opportunities during Checkout

Is it easy for customers to complete their checkout? Are shoppers finding it difficult or simple? This is an important strategy and should not be ignored. A complicated checkout process can lead to lost sales.

UPS recently conducted a study that found 20% of shoppers abandoned their order because they were too confused by the checkout process. This statement should be taken seriously by e-retailers before they simplify the entire echeckout process. The shopping cart checkout process should strike a balance between simplicity, and the opportunity to increase average order value (AOV).

Which is your path to purchase?

Before e-retailers can calculate how to maximize their AOV, they need to consider the steps necessary to make a purchase. E-retailers that are profitable make it easy for customers buy. Customers today expect seamless shopping experiences and high expectations. Each e-retailer should strive to understand the preferences of their customers and create a path for them to purchase.

 While it is easy to believe that mobile offers a faster way to buy, desktop and laptop buyers are more focused on their task. Recent Microsoft research shows that mobile shoppers are more distracted than desktop and laptop shoppers, which could result in increased cart abandonment. The UPS study also shows that desktop/laptop shoppers are more satisfied than mobile shoppers, at 84 percent.

Keep customers from wandering eyes

The e-retailer’s product range and the associated deals will determine if a customer wants to shop at the store. It is important to offer inspiring assortments. Smaller e-retailers have the opportunity to increase their chances of keeping customers in the shop and making purchases. Customers searching for products will want to get a great deal but may also be looking for products that are specific to their lifestyles, such as tech enthusiasts. For example, they are more concerned about protecting their investments and will be willing to invest in additional tech support.

How to add more value to your product

E-retailers that are profitable understand the importance of offering more than a great selection at a reasonable price. They know they must add value to customers’ lives and their purchases. This must be done so that the checkout process is not hindered but enhanced. A complicated checkout process can kill customers even if it adds the right value.

 Adding value to your purchase can be as easy as bundling complementary items or services. You can get free shipping for orders below a certain amount; training sessions on products like computer hardware and technology; memberships to a group of like-minded users; technical support; and newsletters. Loyalty programs can be a great addition and have been shown to increase revenue for retailers.

Increase revenue AND trust

Customers building trust and loyalty is another way to add value. This can be achieved by offering protection plans and warranties on products at the time of purchase. Customers will feel secure knowing that their investments will be protected in the event of an unfortunate outcome. This feeling of security creates trust and loyalty with the online retailer. The added value also gives the ecommerce company the opportunity to increase AOV and generate additional revenue.

It must be simple

While increasing the AOV can be good for your bottom line, it should also make the process easy for shoppers. The right partner can enhance the product pages or make it easy to add these enhancements. Although they are technically extra steps, customers will feel like they’re getting more without having to go through a lengthy checkout process.

E-retailers with smaller stores that provide the right products and add value will be more successful than larger ones. This strategy is only possible if the checkout and shopping process are simple and efficient. These enhancements can be made to e-retailers’ web stores to increase their average order value.

Online fraud: Do you need to be concerned?

The digital age is a time when anyone can do almost anything using a smartphone. Customers can pay their bills online and even store their credit card information on their smartphones. While these are all very convenient, protecting customers’ data is not. It all begins with customers trusting the retailer they purchase from.

The risks of fraud and data protection increase as small and independent retailers meet consumer demand for new technology. It is important for customers to be reassured that they are purchasing from trustworthy retailers. If their data is not being protected, you may have to say goodbye to future sales.

It’s a big deal

In aSurveyEmailage conducted a survey with 1,000 individuals in leadership positions in small- to medium-sized businesses in Canada and the U.S., finding that almost half of them (48.4%), believe they are not big enough to be targeted. 38 percent of respondents still don’t consider fraud a top business concern.

Rei Carvalho (CEO of Emailage) spoke out about the findings. “This research shows that many small- and medium-sized businesses are not concerned about fraud prevention. These businesses have much smaller profit margins. Even a small percentage of their revenue can have serious repercussions on their businesses and impact their long-term growth.

Companies with fewer than 49 employees suffered a particularly severe hit in the past twelve months. They reported losing an average $37,258.14 to fraud. According to the survey, fraud losses suffered by larger companies in the U.S. were on average $26,640.40, and $14,673 in Canada. This research disproves the notion that small businesses don’t need to be concerned about online fraud and provides advice for these businesses on how they can protect themselves from online threats.

Here’s what you can do

A survey revealed some common fraud prevention solutions that small and medium-sized businesses can use, including email verification, third party payment processing, IP trackers, banning fraudulent account, reconciling accounts daily, and IP address trackers. Email verification is the most popular solution, used by almost 40% of businesses.

Carvalho stated that harnessing these technological solutions could be an ideal way to help small and medium-sized businesses protect themselves and their customers against the damaging effects fraud. It also saves time, money, and labor. SMBs will be able to offer a great customer experience and have the security to thrive in the future with such systems.









Many consumers aren’t confident that their data is well protected

A recent survey by astudyAccording to NTT DATA Services, and Oxford Economics only 20% of consumers feel confident that their data is properly protected by retailers with which they do business. They’ll be less likely than others to shop at your store if they don’t feel secure with your business handling their data.

Matt Leach, Vice President at NTT DATA Services, stated that trust must be earned beyond the point where it is sold. To be able share personal data, retailers must demonstrate a meaningful value proposition to consumers. This has been done by supermarkets for years through discounts. So there is a reason for customers to share their personal information.

Nearly all of the retailers surveyed experienced a security breach in the last year, but only one-third of them have strong protections for customers’ financial and personal information. Leach says that these companies have breached customers’ trust and customers will choose to move on to other retailers if they are offered the option.

Moving forward

In the opt-in market, trust with customers will be one of your greatest competitive advantages. According to NTT DATA Services’ report, trust grows when you learn more about your customers and can better serve them. While it is important to use customer data in order to provide a personalized experience, it can be difficult.

Retailers need to ensure that their security systems are in good working order. They also need to improve the way they use customer data. Customers expect organizations to use their data to improve services and products. You might personalize products or give employees the skills and tools to use data to make informed recommendations. Your goal should be to improve the customer experience.

Leach stated that personalized shopping and recommendation enabled by consumer data are what retailers need to offer experiences. “This data allows retailers to differentiate themselves.”









Instagram launches In-App Checkout

Online sellers rejoice. Instagram announced “Checkout”, a new feature that allows users to purchase directly from their posts, without leaving the app. Although the feature is still in beta, it has huge implications for online shopping. Instagram has been adding more consumer-focused features over the years such as product tags, and the latest shoppable update to Instagram Stories. Instagram announced last fall that they will be creating a separate shopping app. It was only a matter time before Instagram’s original Instagram could be shoppable.

Instagram is the Next-Gen Catalog

Before the internet, shoppers relied on physical catalogs to get inspiration, find new products, and plan their purchases. Today, paper catalogs are almost obsolete. Shoppers are now searching online for products and the latest trends. In many cases Instagram is the preferred browsing platform.

Instagram allows shoppers to see the outfits of their celebrities and friends. Many bigger accounts link to the brands and products they are wearing in every picture. Today’s customers don’t trust the brands that make claims about their products. However, they trust endorsements and recommendations from others they follow online. Consumers have all the power in today’s shopping environment. One way retailers can connect with customers and introduce them to potential customers is Instagram.

Independent brands love this consumer-driven environment because it is a more democratic process. In order to appear in product catalogues, independent manufacturers had to first get their products into Macy’s. If enough people like your products, any brand can be well-known on Instagram. According toBigCommerce60% of Instagram users claim they have discovered new products through the platform, and 200 million Instagrammers visit at most one business profile each day.

What is “Checkout”?

According to Instagram’s press release “Checkout” will provide seamless shopping experiences for customers. In the past, shoppers could only buy products from Instagram by clicking on a link to the retailer’s website. Many shoppers ended up abandoning their purchases as a result.

Instagram Checkout allows you to “Tap to view a product in a brand’s shop post. You’ll see a “Checkout on Instagram” button on the product page. The press release states that you can tap it to choose from a variety of options, such as size and color. After selecting, you can proceed to payment without leaving Instagram. The first time you go to check out, all you need is your name, email address, and billing information.

Once a customer has placed an order, the information is saved to the app so that they can shop again. The Instagram app will notify the consumer about any shipments or delivery.

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Instagram sellers will only be able to receive information that is necessary to process an order, such as the address and contact information of the buyer. Retailers will not be able to see payment information. The retailer will not see any payment information. Shoppers have the choice of sharing their email address for marketing purposes.

Instagram will also charge retailers a seller’s fees. The exact amount is yet to be determined. However, it is clear that the seller fee will be paid by the retailer and not passed on to the customer. According toTechCrunchAccording to Instagram, “Instagram plans for merchants to integrate Shopify, BigCommerce and ChannelAdvisor with CommerceHub tools using the Checkout feature.”

When will it be available?

Checkout is currently in beta. It’s only available to select retailers like Zara, Kylie Cosmetics and Warby Parker. Instagram has not yet set a date when this feature will be available to the public. Keep checking back for more details.

Quick Query: Full Sail Educator on Online Learning

There are various choices for ecommerce merchants who wish to learn new skills which could be applied to their organization. Full Sail University is just one of those online alternatives. Having a physical campus in Winter Park, Florida, the college offers online applications in areas like web design and development. With this “Quick Query” we talked with Ani Gasti, Full Sail’s director of faculty development.

Practical eCommerce:Tell us about Full Sail University. What degrees do you offer that would benefit an ecommerce merchant?

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Ani Gasti: “For the ecommerce merchant, there are some really obvious degrees I think. We have just graduated our first class of students in our master’s degree for Internet advertising. So, undoubtedly, Internet marketing is a place that is logical for an ecommerce professional. We provide that both for the bachelor’s and the master’s degree, but it is offered online only. There are some additional areas or degree areas which make sense I believe for ecommerce merchants like web design and development and visual arts for graphic design. But actually I think any of our level areas make sense for someone in the field of ecommerce because nowadays you are using all those tools for promotion. You use video and music and games and all of the various multimedia which we teach at Full Sail in some manner or another in every area of ecommerce.

PeC: The online advertising degree focuses on things like SEO and social media and analytics. Who are the specialists that you call on to teach these topics?

Gasti:“We need to satisfy our certification requirements, so in our master’s level we must have people at the doctoral level teaching or at least half of the school has to be at a doctoral degree. All the college in Internet marketing are fulltime, residing in Winter Park or the area of Orlando. Many have a shake which they hang out there and they are working as consultants. Consequently, they’re practicing Web marketers themselves and therefore the pupils are involved in the procedure. They are helping out these faculty members that do consulting work. Therefore, it’s really very good experience and it is very applied daily.”

PeC: What do you do to make sure that the online learning experience is at least as good as a conventional education?

Gasti:“Among the things we did at the start when we’re considering going on the internet, we thought,’Well, let us do our due diligence and study the present learning management.’ So, you might be familiar with terms such as eCollege or Blackboard and with all due respect to these entities, they did not deliver education in how we like to deliver it. Thus, we bit the bullet and decided to build our own online learning platform. And what we’re able to do that is address some of the greatest weaknesses of conventional online education. A couple of the large ones are a feeling of isolation on the student part and the perceived limit of what online education can be. And so, in designing our own learning management system, we built it in such a way that the pupils are very connected to their teachers, to one another and to the school itself. So a lot of online education is much more like a digital correspondence program. We built it to provide education using all of the multimedia tools on the internet that we use on campus. I’ve had many pupils say actually that they’re more engaged and connected within this internet degree of Full Sail than they were in their previous courses somewhere else.”

PeC: several ecommerce merchants are so occupied with their daily operations which –if they have something they have to learn– they may visit YouTube and look for a tutorial. That is absolutely free. Or they take one course offered via a website like Lynda.com. What’s the benefit of Full Sail over either one of these choices?

Gasti: Well, first of all, allow me to say that I think those choices are terrific and we use them. We use those in our classes. We’ve got courses where the students–as a part of the class material–get a lynda.com account, and our faculty members have their own YouTube stations and we utilize the present free stuff out there also. But it’s only part of the picture. The use of education, I believe, is to put everything into perspective. I love to use this case. One could say, ‘Why study French literature? All of the French novels are already out there.’ However, the education part is teaching you how you can talk French and read and write it and then to learn what’s the purpose, the significance and the background of all this. That is what we do with all our degrees. We teach the tools, but we put it into a larger context and provide a perspective and a feeling of what the value of all of this is and what is my role in this for the pupil.”

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“With Internet advertising, I think there has been a history of people learning parlor tricks. You learn what is the latest tricky thing to do with SEO, as an instance, and that’s excellent. That may help your organization to a certain degree, but we think Web marketing is a profession. So, yes, learn the tools and the tricks, but in addition, you have to be a strategic thinker in your area, your industry, so as to create a mark and become the most successful that you could be.”

PeC: Anything else you want to share with the ecommerce merchant?

Gasti:“The entire world is becoming more interactive and more collaborative and entrepreneurs will need to be sure they’re doing this as well. 1 thing that we’ve performed at Full Sail is to have an extensive use of web 2.0 tools and use them as teachers ourselves. Our students use them as students in the projects they perform, and our graduates–our working students–use these tools as professionals. I only want to thank them for being the backbone of the economy–the tiny businesses which are keeping things moving. At Full Sail, we do what we can to offer the education, resources and training for our students to follow the exact same entrepreneurial path. Our objective isn’t just to own graduates, but to have happy, successful graduates.”

18 Online Security Resources for Small Firms

Lately, cybersecurity firm FireEye announced a partnership with Visa to develop products and services for merchants, in addition to card issuers, to detect and respond to attacks. The statement underscores how cybersecurity affects online trade at all levels, small companies and large.

Here’s a list of internet security tools for small businesses. There are news sites to remain current on cybersecurity, online sites from safety specialists, topic and coverage indicators to help companies find security advice, social media security tools, national security tools, and a threat-intelligence exchange. All these tools are free.

This listing is a followup to my latest post, “25 Online Security Tools for Small Businesses.”

Security Resources for Small Firms

Open Threat Exchange. Open Threat Exchange is a crowd-sourced threat intelligence exchange and evaluation network, hosted by AlienVault, to place effective security measures within the range of all organizations. Stay current on the latest threats, access free tools, and collaborate with your peers. Utilize an interactive map which consolidates the most recent threat data in real time. Dig into the historical activity of malicious IPs and see how to defend yourself.

Open Threat Exchange.

FireEye Blogs. FireEye, a top cybersecurity company, provides multiple sites about internet safety. FireEye’s Threat Research Blog is a technical discussion on hazard research, cyber attacks, and threat intelligence issues from the FireEye Labs team. FireEye’s Executive Perspectives Blog covers the most recent news and trends in cyber threats and cybersecurity, focusing on the impact to business.

Securezoo. Securezoo’s mission is to simplify and improve data security by providing trusted security advice, goods, and information to small and midsize businesses. It provides and index of Safety Topics, with simple to comprehend terminology, and overviews of policies to implement. Securezoo also offers an indicator of industry standards with pertinent details. Securezoo also provides a free Small Business Security Assessment to evaluate to your vulnerabilities.

Krebs on Security. Krebs on Security is a comprehensive safety news and evaluation blog. Brian Krebs was employed as a reporter for The Washington Post from 1995 to 2009, authoring over 1,300 blog posts for the Security Fix blog, in addition to countless stories for washingtonpost.com and The Washington Post newspaper.

Krebs on Security.

Naked Security from Sophos. Naked Security is Sophos’s award-winning threat newsroom, providing you with information, opinion, advice and research on computer security problems and the most recent internet threats. Additionally, it has links to free security tools, including firewall, virus removal tool, antivirus tool and mobile safety.

Google Online Security Blog. Google Online Security Blog provides the latest news and insights from Google on safety and security Online. The blog offers practical methods for online security in addition to relevant information about the inner-workings of internet security and malicious attacks. Recent posts include password security tips, security risks of undesirable advertising injectors, and an investigation of a JavaScript-based DDoS attack.

Security Weekly. The Security Weekly blog offers free content within the topic matter of IT security news, vulnerabilities, hacking, and study. Find a complete archive of all the shows (sound, video, show notes, interviews and technical posts ) from the Technical Wiki Archive.

Security Weekly.

Threatpost. Threatpost, The Kaspersky Lab security news agency, is an independent news website covering IT and business security. Threatpost creates content, such as news updates, videos, feature reports and much more. Threatpost editor Dennis Fisher also authors the Digital Underground blog, covering malware attacks and cybercrime for Threatpost readers.

Graham Cluley. Graham Cluley’s site is an award-winning resource for computer security news, ideas and opinion. Graham Cluley has worked as a developer, writing the first ever version of Dr. Solomon’s Anti-Virus Toolkit for Windows, in addition to fulfilling senior rolls at Sophos and McAfee. Receive a free email newsletter containing all of the latest security-related stories, hints and tips published on the site.

Schneier on Security. This is the site of security guru Bruce Schneider, a fellow in the Beckman Center for Internet and Society at Harvard Law School and the Chief Technology Officer in Resilient Systems. The website also offers Crypto-Gram, a free monthly email digest of posts. The site and newsletter are read by over 250,000 people. Recent post include”We Encrypt” and”History of the First Crypto War.”

Schneier on Security.

WhiteHat Security Blog. This site is from WhiteHat Sentinel, an enterprise application security platform which approaches website security through the eyes of the attacker. The website features #HackerKast, a weekly movie show on internet security.

Facebook Security. Facebook Security provides advice to protect your data both off and on Facebook. Like the Page to get updates of Facebook security. In a recent post, small companies can find out more about the advanced security settings available, in addition to Facebook Security Basics.

SANS. The SANS Institute provides training to learn the technical steps required for protecting systems and networks. SANS offers a variety of sites, such as Computer Forensics Blog, Security Awareness Blog, Cloud Security Blog, and Penetration Testing Blog. Its Reading Room is a group of information security research documents and whitepapers on data security, from firewalls to intrusion detection.


PCI Security Standards Council. The PCI Security Standards Council provides merchants with training and education on protecting payment card information with the PCI Security Standards. The website features many different resources for smaller merchants, including a set of training videos and a best-practices guide.

Twitter Security. This is Twitter’s security section of its Support Center to control your Twitter expertise. The website features information on understanding your preferences, controlling your expertise, managing issues online, and other topics and tools. Learn how to protect your private information, deal with internet misuse, and adopt best practices for an perfect Twitter experience.

The New School of Information Security. This site is inspired by the book of the same title, The New School of Information Security, by Adam Shostack and Andrew Stewart. Its mission it to learn from other professions (such as psychology and economics ) to unlock issues in data security, share analysis and data broadly, and adopt the scientific process to solve problems in data security.

The New School of Information Security.

FCC Small Biz Cyber Planner. FCC Small Biz Cyber Planner is an online source to help small businesses create customized cybersecurity plans. Create and save a customized cyber security program for your organization, selecting from a menu of specialist advice to deal with your particular business needs and concerns. The website also provides a Cybersecurity Tip Sheet.

US-CERT. United States Computer Emergency Readiness Team (US-CERT) works to enhance the Nation’s cybersecurity, organize cyber data sharing, and handle cyber risks. Get practical advice, alerts and tips to better protect your small-business network. Explore additional tools, such as related safety organizations, tools, and guidelines.

Should Online Retailers Offer Senior and Military Discounts?

Policies for particular consumer groups, like senior citizens and people with military service, can help online retailers increase sales and build loyalty. But offering these kinds of discounts on the internet can be tricky to handle and might impact long-term profit.

Retail marketers have different notions about how nicely discounts operate and when retail reductions should be used.

Discounts Should Meet Business Needs

At one extreme, some specialists think that companies should never, under any circumstance, provide discounts on goods. Derek Halpern, the creator of Social Triggers, a marketing agency, dislikes discounts. Addressing a general business audience in a movie, Halpern argues that the short-term earnings increases a discount can supply are not worth the long-term harm done to a company’s profit and reputation.

Halpern, in this movie, uses the example of brick-and-click merchant J.C. Penney, which, he claims, had become so determined by product discounts that when it attempted to change its pricing model to offer everyday low prices, it failed. J.C. Penney clients had become addicted to the discounting. No one trusted the shop’s regular prices, according to Halpern.

Notwithstanding the arguments against ignoring, in retail, reductions, such as closeouts or alike, are often required for cash flow direction or even to make space available for newer, better selling goods. Thus, the most pragmatic and practical position regarding retail reductions may be to utilize discounts whenever they meet a particular business need and could be measured to ensure they’re meeting that need.

Bearing this in mind, senior citizen discounts and army service discounts might be a way that online retailers can both boost sales and build customer relationships, presuming that boosting sales and building relationships with these classes are business objectives.

Seniors and Military Personnel Seek Discounts

Senior citizens and people who’ve served in the army might be more prone to search for discounts.

There are, perhaps, two reasons for it.

First, so many companies offer discounts or special offers for senior citizens or active military and retired military personnel that these groups have just learned to ask.

A quick Google search for”senior discount” yields more than 126 million outcomes. And websites such as SeniorDiscounts.com and even the catalogue of the AARP — previously, American Association of Retired Persons — provides discounts for senior shoppers. SeniorDiscounts.com claims to have over 250,000 listings for discount offers at retailers, restaurants, and similar.

… so many companies offer discounts or special offers for senior citizens or active military and retired military personnel that these groups have just learned to ask.

Secondly, senior citizens and military personnel may have relatively lower incomes and, thus, might need to be a bit more frugal, searching for discounts whenever possible. By way of instance, at 2016 that a U.S. Army E5 sergeant with five decades of service earns $2,797.80 per month in basic pay or $33,573.60 yearly as a base. The U.S. median household income is about $52,000. Thus, income can encourage these shoppers to search for discounts.

Seniors and Military Personnel Are Loyal Shoppers

When senior citizens or people qualified for a military discount do locate a shop offering a bargain, they tend to become loyal shoppers.

A multichannel merchant in the northwestern U.S., by way of instance, often doubles or triples its average daily earnings on Tuesdays. Why are Tuesdays so powerful for this retailer’s sales? It’s because the company delivers a 10-percent reduction to senior shoppers. And regardless of the cost of the reduction, Tuesdays generate the most revenue of any day of the week. Even when mature Tuesdays are compared to Saturdays, which are typically very powerful for retailers with physical stores, Tuesdays triumph for this merchant.

The senior shoppers know that they can find a discount on Tuesday; these shoppers are extremely loyal to the merchant. If it’s a goal to improve customer loyalty and encourage regular visits, a senior reduction might help.

It might be the case that online retailers always offering a military or senior reduction could create loyal shopping habits which would be worth more than the cost of ignoring goods.

Seniors and Military Personnel Share Buying Experiences

Word of mouth marketing is a highly effective means to promote a company. And senior citizens and military families are highly-networked, social-sharing machines, which, when endeared to a merchant, can help promote that merchant to others.

Online retailers could test to find out whether their army or senior discounts were, in actuality, bringing in new clients. By way of example, a merchant could add a”How did you hear about us?” Provide as a follow up for each new client utilizing the military or senior discount. When one of those new clients makes a first purchase, she receives an email asking how she learned about the merchant. Include as a possible response”A friend told me about your reduction.”

Discounts As a Competitive Necessity

Based on which retail section a merchant functions, offering a military or senior discount might be a competitive edge or a competitive requirement.

By way of instance, envision a senior citizen shopping for a new set of Calphalon cookware. A 13-piece pair of stainless steel Calphalon pots and pans can be obtained at Kohl’s for a regular price of $499.99. Ignore for a minute that Kohl’s is a frequent discounter and that nearly everything the business carries goes off or on sale almost weekly, and this senior shopper can still get these Calphalon pots and pans in a discount. Each Wednesday, Kohl’s physical shops give senior shoppers 15 percent off on several things, meaning that a senior could save almost $75.

Senior shoppers could save 75 buying this cookware on a Wednesday at one of Kohl’s physical shops.

A merchant in direct competition with Kohl’s may find it necessary to give a similar senior reduction to be aggressive.

Offering Senior, Military Discounts Online Creates Problems

Offering group-based discounts does, however, create some issues.

By way of instance, how will an internet retailer verify that a specific shopper is, in actuality, a senior citizen or is active duty military?

In a physical store, a cashier can ask to see a driver’s license or, in some instances, request the shopper to present a military identification. But this might not be sensible online.

Similarly, some suppliers won’t allow online retailers to discount their merchandise online. This forces online sellers to publish a long list of exceptions together with information about a military and senior discount.

Summing Up

For many retailers, offering a military or senior discount could be a means to engage a loyal consumer section. But offering those discounts can create difficulties. Study your retail business segment and decide whether a military or senior discount could help your company, or not.

11 Online Tools for Video Meetings

The use of video conferencing tools is exploding as a result of the surge in distant employees from Covid-19. Video conferencing may facilitate meetings, especially when many platforms provide extensive features at no cost or very little cost.

Here’s a list of video conferencing tools to conduct meetings. There are feature-rich enterprise platforms, free solutions for those on a budget, and easy tools for effortless group calls. The majority of these programs have free programs, and many have promotional deals throughout the pandemic.

Zoom Meetings

Zoom Meetings

Zoom Meetings features video conferencing with high-definition audio and video, and support for as many as 1,000 participants and 49 HD videos onscreen. Zoom Meeting also has real-time messaging, team chat, and content sharing, together with built-in collaboration tools. Record your meetings to the cloud, with searchable transcripts. Zoom has had some recent security glitches with uninvited guests interrupting meetings (i.e.,”Zoom bombing.”) But, Zoom has added new safety to lock a meeting, control waiting room access, control chat, and make sure that all users properly secure their encounters. Price: Free for 1-to-1 meetings and group meetings around 40 minutes. Paid programs start at $14.99 a month.

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Google Meet

Google Meet

Google Meet is the video conferencing service which comes with Google’s G Suite. Combine meetings directly from a calendar event or email invitation. Every assembly automatically includes dial-in information, which guests may activate with just two taps on their smartphone. And to support customers from the wake of Covid-19, Google is making the innovative enterprise features available to all G Bundle clients until September 30, 2020, including around 250 participants per callup to 100,000 live-stream audiences, and meeting storage and documents. Price: G Suite programs begin at $6 per month.

Microsoft Teams

Microsoft Teams

Microsoft Teams is your video conferencing and collaboration app that is part of Microsoft’s Office 365 package (replacing Skype for Business). It is a good fit if you are committed to Microsoft’s internet platform of tools. Host meetings for one-on-one, small group, and internet conferences around 10,000 people. Features include scheduling assistance, note-taking, screen sharing, meeting recording, and instant messaging. Price: Part of Office 365, plans start at $8 a month.



GoToMeeting is the principal group video support in LogMeIn’s suite of conferencing applications. Host assembly with around 250 participants and 25 active webcams. Features include calendar integrations, automatic calling, screen sharing, drawing-highlighting in real time, personalized meeting rooms for repeated usage, unlimited recording, Siri voice controls, searchable assembly transcriptions, and much more. Price: Plans begin at $12 a month.



BlueJeans, a”meeting platform for the modern office,” enables one-touch meetings from cooperation and scheduling tools (and apparatus and space systems) with nothing to download or install. BlueJeans provides HD video, Dolby Voice sound with background noise cancellation, as well as 100 participants — with cloud recording, screen sharing, and in-app productivity tools. BlueJeans integrates with Microsoft Teams, Workplace from Facebook, Office 365, Google Calendar, Slack, Trello, and much more. Combine meetings from Dolby, Cisco, Polycom, Lifesize, and other systems with one-touch. Price: Plans start at $9.99 a month.

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Zoho Meeting

Zoho Meeting

Zoho Meeting provides tools for meetings and webinars. Collaborate from anywhere with real time sound, video, remote control, and screen sharing. Obtain remote control on a shared display to collaborate. Steer the course of your meeting with moderator controls. Lock meetings, mute individuals or all participants, or remove participants to collaborate securely. Use dial-in and toll-free amounts to combine meetings from areas with poor online connectivity. Send email invitations with all the information attendees want. Set up reminders and receive RSVPs. Record your meetings, then share to replay download or online. Price: Meeting is $8 per month for 100 participants and storage for 10 recordings.

Cisco Webex

Cisco Webex

Cisco Webex is a longstanding video conferencing app. However, it is a feature-rich provider, with updated promotional strategies to support businesses during Covid-19, including four free months with yearly plans. Show up to 25 video interview participants in 1 grid view. Display share your desktop or discuss a document or application. Begin a whiteboard for your thoughts or the band’s. Launch video meetings from Salesforce, Microsoft Teams, Slack, and popular learning management systems like Canvas and Moodle. Cisco Webex supports Outlook, Office 365, Google, and much more. Price: Free programs for up to 100 participants and unlimited meetings. Paid programs begin at $13.50 a month for 5 GB of storage.

Intermedia AnyMeeting

Intermedia AnyMeeting

Intermedia AnyMeeting is a video conferencing tool for companies that is free until 2021. It gives HD video for up to 12 webcams. Features include display sharing, real-time display annotations, unlimited recordings and storage, transcripts, custom branding, automated assembly notes, and remote management. Price: AnyMeeting Guru is free until 2021. Starter plan is free for up to four participants. Paid programs start at $9.99 starting in 2021.



FreeConference.com is a video conferencing tool with screen sharing, document sharing, moderator controls, real time text chat, video recording, whiteboard, live stream into YouTube, smart meeting summaries, online meeting rooms before the event begins, and more. Price: Free up to five net participants. Paid programs start at $9.99 a month, with the first two weeks free.

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Join.me is LogMeIn’s fast and easy tool for group video calls. Customize the telephone URL and assembly background, and receive one-click screen sharing. Meet at no cost, three at a time, or up to ten individuals with a Pro account. Integrates with Outlook, Office 365, Trello, Slack, G Suite, HubSpot, Salesforce, and much more. Price: Free for up to three participants. Paid programs start at $10 a month.



Skype enables you to host a group video call with around 50 people at no cost. Skype also features HD video, screen sharing, file sharing up to 300 MB, chat invites, background blur, live texting, and assembly recordings available for 30 days. Price: Free.

Local Customers are your next online Clients

Recently, January and February is the time to reassess the just-completed holiday sales and search for ways to improve. But not much is ordinary about the previous three months. Instead, look ahead.

Covid-19 has changed the world. It will never completely go back to how it was. More people will work at home, purchase online, remain local, and travel less. These are opportunities for ecommerce businesses.

Let us see our merchandise:

The web enables global reach — a huge potential customer base. But that massive potential has enticed many competitions. An increasing number of online merchants compete for the same clients. Often the only difference is price, which generates the double problem of increasing marketing costs and reduced profits.

Moreover, serving distant clients produces shipping headaches, as merchants surely understand.

Imagine if you had more local clients?

Local Benefits

Consider search engine optimization. It’s a lot easier to acquire high organic positions in local search. There’s much less competition; with a little effort, you could see excellent results.

Delivering goods to local clients is significantly cheaper and easier. The possibility of missing or damaged items is reduced. Local post and even your own shipping service are viable. Both would be relatively less expensive than national and international carriers.

In terms of customer support, you literally speak the same language as local customers. You have the exact accents, slang expressions, customs, etc. Additionally, the issues of local clients tend to be easier to solve. A broken item or a missing part is easily fixed: drop it off at the customer’s house or ask him to pick it up.

Trust is one of the biggest concerns of internet shoppers. Can they anticipate the site to deliver the products? Having a local speech means that you stand by your clients. In the worst case, they simply need to drive a fair distance to see you and sort out their problem.

The pandemic has forced online purchasing on several consumers who had shopped in physical shops. Probably, few of your regional brick-and-mortar competitors provide a meaningful online alternative. Thus seasoned ecommerce merchants have a competitive edge.

Focusing on local consumers presents new kinds of marketing. Posters, billboards, leaflets, even local radio and television — are likely less expensive than net advertising and possibly as powerful. They also inject money in your community.

Consider, also, sponsoring a local group or team. It could increase your organization’s goodwill and create orders that aren’t based on price alone.

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An Asset

In short, your company’s locale can be an advantage . Your neighbors can be your very best clients, and you, likewise, can be a great neighbor. It is a win-win.

Bloomreach CEO: Future of Retail Is Marketplaces, Brands

Marketplaces and smallish brands might have a bright future in the retail sector in 2021 and beyond.

It has become a cliche to say the pandemic has”changed everything” or”accelerated” the tendency toward ecommerce. Nonetheless, shutdowns, contactless pickup, and an explosion in online sales are real, and these events provide a glimpse at what the future may hold for the business.

Raj De Datta, CEO and co-founder in Bloomreach, an electronic commerce experience platform, said it succinctly,”The future of retail is marketplaces which need scale, and which is going to be the case certainly for the big boys. However, the future of retail can be brands. The industry is seeing an explosion of brands setting up shop online.”

In circumstance, De Datta was addressing the effect of Covid-19 on small retail companies.

Large Retailers

Large retailers like Amazon and Walmart enjoyed a massive earnings lift in 2020.

Raj De Datta

Amazon as a whole experienced a 39.3 percent increase in earnings in the third quarter of 2020, including a 32.8 percent increase in the sale of its stock — i.e., the goods it sells itself — and a 54.7 percent jump in prices it earns from third party marketplace sellers.

More recently, Amazon set a Black Friday album , passing $4.8 billion in global sales for the favorite shopping vacation.

In the same way, Walmart reported that its ecommerce sales rose 74 percent in the quarter ended April 30, 2020.

Given this success, it wouldn’t be surprising to see Walmart, Amazon, and a number of other large retailers continue to concentrate on building marketplaces, where they sell their own product alongside things from third-parties (other retailers and direct-to-consumer sellers).

Other Brands

However, as De Datta noted, many small and midsize brands are flourishing, too.

These businesses include prominent businesses which sell on their own sites to cult-like audiences, in addition to lesser-known direct-to-consumer companies which rely on software like Jungle Scout to identify market opportunities on Amazon.

Therefore the achievement of marketplaces and massive retailers does not stop smaller competitors from experiencing success and growth.

The pandemic, however, has not been great for each retail company. Consider Sears, Toys “R” Us, J.C. Penney, and Circuit City. All filed for bankruptcy in 2020.

Likewise trends toward market selling could pressure low-margin retailers.

By way of instance, recently, Shopify has helped popularize a retail arbitrage strategy wherein entrepreneurs utilize Oberlo’s drop-shipping directory to get products at almost retail prices and resell them on Shopify-driven ecommerce websites.

When many retailers sell the identical product on a market or elsewhere, margins tend to get pinched. In those conditions, it’s often the retailer with the best supply chain that wins. Thus purchasing a product on AliExpress, by way of instance, to market on Amazon might not be profitable if many market sellers give the identical item.

The wider point is that retail price-arbitrage alone isn’t a surefire model for success.

Retail in 2021

De Datta’s view is notable. His firm, Bloomreach, serves major ecommerce companies in the U.S. and the U.K. — representing 25 percent of total online retail.

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16 Tools to Create an Online Course

An internet course can generate revenue, develop an audience, and establish experience. Given the assortment of helpful tools, it is relatively simple to create, distribute, and monetize a program.

Following is a list of resources to create an internet course. You can find all-in-one platforms to develop and manage a program, and tools to make course materials, create lesson videos, market and distribute content, and automate the education.

Tools to Create a Program

Teachable is an all round platform to create an internet course. Engage and manage students with quizzes, completion certificates, and compliance controls. Run one-on-one sessions with landmarks, call hosting, and tasks. Offer coupons and innovative pricing alternatives, such as subscriptions, memberships, one-time payments, bundles, and much more. All paid programs include unlimited video bandwidth, unlimited courses, and endless pupils. Price: Plans begin at $29 a month.


Thinkific enables you to create, market, and market online classes. Easily upload videos, build quizzes, and arrange all learning content using a drag-and-drop builder. Establish pricing, schedule classes, and automate content to curate the learning experience. Use a theme to establish a class site easily, or join your classes to an existing website for a seamless brand experience. Additional features include completion monitoring, automated progress mails, course discussions, and more. Price: Plans begin at $49 a month.

Kajabi is a platform to build, market, and promote an internet course, membership site, or training program. Use the item generator to create a program, or start from scratch. Customize pricing, delivery, and packaging. Make an online community for your customers. Set up an integrated site, create and customize emails with timers and video, run automated advertising campaigns, and get performance metrics. Price: Plans begin at $119 a month.

Zippy Courses is an all round platform to construct and sell your online classes. Create classes, and then rearrange, edit, and update your path at any time. Offer a course with many tiers and market it at various prices. Publish a”start window” to place when your path is open for registration. Release your course content simultaneously, or drip it on time. Price: Plans begin at $99 a month.

Zippy Courses

Screenflow is a screen recording and movie editing and sharing tool to make classes. Record from multiple screens simultaneously, or use retina screens. Access over 500,000 unique media clips, record from the iPhone or iPad, and add transitions and effects. Animate images, titles, and logos with built-in text and video animations. Directly publish to hosting websites. Price: Starts at $129.

Camtasia is just another screen recorder and video editor to record and make professional-looking videos. Begin with a template, or record your screen and add effects. Instantly access your most-used tools. Easily modify your movie with the drag-and-drop editor. Add quizzes and interactivity to promote and measure learning. Price: Starts at $249.99.

AudioJungle, a part of Envato Market, sells royalty-free stock music and sound effects. Buy music and sounds for your course content in addition to components to strengthen your brand, such as sound logos and musical idents. Price: Buy assets separately or access unlimited downloads via Envato Elements for $16.50 a month.


Vimeo is a platform to host, manage, and share videos, such as classes. Set embed permissions, send personal links, and lock videos or whole albums with a password. Customize the participant with your logo, colors, speed controllers, and much more. Price: Hosting plans start at $7 a month.

Zoom offers multiple ways to get in touch with your class attendees. Run meetings, conference rooms with video, and full-featured webinars. Price: Fundamental is free. Premium plans start at $149.90 annually.

FormSwift is a tool to create, edit, and collaborate on documents and forms. Create and alter your course materials. Use customizable lesson plan templates. Select from a library of approximately 500 file templates and forms or upload your own documents and edit them together with FormSwift’s tools. Price: Plans begin at $39.95.


Canva is an internet design and publishing tool which may be used to make a vast assortment of online course documents, including lessons and guides, infographics, presentations for video records, workbooks, and completion certificates. Pro version comprises a new kit to upload your own fonts and logos. Price: Fundamental is free. Pro is $119.99 annually.

PowerPoint is a tool to make branded presentations for classes, especially for screen recordings. With Presenter Coach, practice your delivery and receive recommendations on pacing, word choice, and much more through the power of artificial intelligence. PowerPoint is part of the Microsoft 365 suite. Price: Microsoft 365 is $69.99 annually.

Mailchimp is an email advertising platform which can help you connect with online course participants, grow your audience, enhance participation, and automate your advertising and course distribution. Price: Fundamental is free. Premium plans start at $9.99 a month.


Zapier is an automation tool to sync applications. Create workflow”zaps” to automate class jobs and apps, like subscribing new participants into Mailchimp. Every time it runs, the zap automatically sends data from one app to another. Price: Fundamental is free. Premium plans start at $19.99 per month.

Logitech, the technology hardware manufacturer, makes cheap webcams that catch high-definition video. Logitech’s new StreamCam records in total HD 1080p at 60 frames per second and AI-enabled facial monitoring for a crisp picture that is always in focus. The C930e is an HD 1080p webcam that provides sharp audio in almost any environment, including low-light and harshly backlit settings. Price: SteamCam is $169.99. C930e is $129.99.