You’re probably an Instagram brand and you are familiar with the thrill of being tagged in a photo.The @ symbol, whether it’s a long-standing partner in influencer marketing or a new fan of your brand, represents your social Media Marketing Strategy taking shape and new eyes engaging with your work.
This simple tag will soon get an upgrade. Tags can link directly to product pages embedded into the shopping tab.This feature was only available to Creator and Business accounts, but it will soon be available to all US customers.
This change will allow more fans to express their love for certain products and drive sales.This is a huge deal for brands who want to promote their products. It also allows fans to connect with the most beloved items.
It was no surprise that Instagram selected Kulfi beauty to be the focus of the announcement. This is because beauty brands depend on Instagram to showcase everything, from packaging to swatches to full-face looks to packaging.Ask Leslie Valdivia co-founder of Vive Cosmetics.
She says, “Our community reviews and feedback are what really drives sales. So their posts and recommendations can go a long ways.”“It will be easier for other people to find the products that their family and friends recommend online by being able to tag products.
Everyone is now an influencer
Instagram could not say when this feature would be available in other markets.But, having US users be able to link products to Instagram could still have an impact on brands, particularly in the way they interact with influencers.
“From an influencer standpoint, working directly with brands, it’s really exciting being able to link directly to a product within the app–it means that the call to action will be that much clearer,” Ashley Buchanan (Senior Director of Product, influencer marketing agency , Obviously).
Vive Cosmetics’ Que Matte Lipstick in Amor Eterno could be posted by a fan or influencer.To purchase the product, anyone who views the post needs to click on the tag.
Influencers can be a powerful marketing tool as they are able to showcase products in real-world contexts, such as clothing being worn or a beauty product being used.Customers can link directly to the product to find and purchase those products much quicker.Ashley believes it’s a win-win for influencers too because it keeps their fans on the platform and not sending them away to the app to search for the product.
Ashley adds that the move will allow more people to act as micro-influencers or influencers and direct their networks towards products.
These tags allow influencers to be linked to not only the brand but also a product that is relevant to their niche.An influencer might be a rosewater face mist ambassador, rather than being a social media ambassador for an organic skin-care brand.
Ashley states, “Being open to the idea that “everyone can influence” just means endless opportunity.”
A game changer for affiliate marketing
Another exciting possibility is that Instagram is simultaneously testing an affiliate program that uses product linking.Participants could be eligible for a kickback when customers shop using their product tags once this program is more widely available.This is a huge win for affiliate marketing, and an incentive for influencers working with brands.
This feature on Instagram will allow customers to earn rewards for sharing their love of brands and products.
“I believe that’s huge.Ashley says that being able to monetize linking products doesn’t mean you have to be part of any formalized program in order to make money.It also means that influencers are able to recommend products they like and go out of their way finding brands that appeal to them.
Leslie is also interested in affiliate opportunities, since Vive Cosmetics has an affiliate program.
Leslie states that she believes this feature will enable more customers to earn rewards for sharing brands and products they love with Instagram.
Product tagging can be a great tool!
All this is happening at a great moment, considering recent news that regular #hashtags have no impact on reach.Product tagging may have the same impact as hashtags.
Your followers may not be aware of these changes.It’s worth reaching out if you work with influencers who don’t have Creator accounts. If they do not, it might be worth encouraging product tagging or to adjust future contracts accordingly.Make sure you let your followers know that they have an easy way to support the products that they love.
WooCommerce and WordPress have long offered the benefit of combining content and commerce.WooCommerce 3.6 introduces eight new product blocks, which allow you to insert products on any page or post in your store.
This means that store owners no longer have to show products only in the product archive or on product pages. They can seamlessly integrate commerce and content across all their stores, on any page.
Note: WooCommerce 3.6’s new product blocks require store owners to have WordPress 5.0 installed.
There are eight new product blocks to choose from
Gutenberg introduced a new user interface in WordPress 5.0 that allows store owners to choose from a variety of predetermined groups and create a custom list with hand-picked products for display on any page or post.
This interface provides a preview of the selection once it is published. Store owners can adjust the order and layout to fine-tune the appearance.
The store owner can organize the layout in a certain number of columns and rows, and order products by newness or price.
Featured Products: Choose and display one product in a new, high-impact format.You can adjust the text alignment, hide/show the price and description, add color overlays, change the button call to action, set a custom height and override product photographs.
Hand-picked, individual products: Display products of your choosing in a grid.
Bestsellers/top-rated: Display a grid of your best-selling products, filterable by category.
Latest products: Show a grid with your newest products. Filterable by category.
Products on Sale: Display a grid of products for sale, filterable by product category.
Products that have specific terms or attributes: Show any products which have been given a particular term or multiple attribute terms.
Or Add all your products to any page, or post in the store!
Millions of people use Facebook every day to connect with their family and friends around the world. However, these social commerce platforms are now powerful sales channels.
The new social commerce is a way to increase sales and reach new customers. It allows them to buy directly from these channels.This allows consumers to move easily between channels, making it imperative that they have access to high-quality catalogs.
If the products in your Instagram Shops and Facebook pages are in stock, customers will feel more comfortable and have more trust in you.Merchants must have a quality product catalog in order to reach more customers and drive more sales.
Increase your search engine results: The quality of your product directly affects the chances of it being found and allowing you to get more distribution.
Drive conversions It is essential that your website and catalog are consistent.Shoppers expect seamless experiences across channels. However, visuals and product information can be added to your catalog to ensure that buyers are able to find the right product information for their needs.
Merchants have a lot of opportunities through Facebook For BigCommerce. They need to be strategic in creating the best content that converts.
These are our top tips and best practices to make your brand stand out.
1.Use detailed product information.
Customers will be able to find your product by using category-specific attributes. They also enhance the customer experience and increase conversion rates.Different attributes serve different purposes:
Discovery These attributes are not directly displayed on your product detail page (PDP), but they help buyers find your product through search.These attributes include brand, gender and age group.
Variants – Provide variant attributes for products that have a variation.Color, size and material are just a few examples.Find out more about variants on page 2.
Consideration These attributes are listed on product detail pages as variant selectors. They help buyers to consider purchasing your product.
2.You can manage product variants in the catalog.
Variants are variations on the same product that you have in your catalog. For example, a T-shirt with the same size and color in different sizes.Customers will have a better experience shopping for your products when you properly set up variants in your catalog.
You can add variants to:
Help customers to find more colors and sizes of a product.
Give people more options by showing one version of each product in your shop.People can view the variants of the product they are interested in when they select it to learn more.
3.Keep your catalog current.
To use product tags on Instagram you will need a product catalogue. A robust catalog can make it easier to be successful.Consider the viewpoint of the customer. They will see your post and want to know more.They will see the product tag, and then move to the product detail page.
When updating your catalog, here are some important points to remember:
Inventory – Only products that have inventory can be sold.You can sell products by updating your catalog with exact inventory counts. This will allow you to know when items sell and what product categories codes are required for taxes.
Product names – Keep product names short and consistent with your Instagram website so that shoppers can easily find out how to use a product.
Product descriptions – Include the item description. This includes length, material, and size considerations.Don’t forget to include conversions for sizes that are not available in the US.
Sizing – For products that require sizing consideration, ensure details are accurate.Make sure you have enough inventory to cover all sizes of a product.For more information, see here.
Pricing – Make sure your price is correct and in line with your website.
Shipping Fees You can set different shipping fees, including minimum shipping charges at different service levels.In your Commerce Manager settings, you can set your shipping options.
Pro Tip: If there are not enough images or videos on a product page, shoppers will be unable to make a decision. Make sure you have at least two photographs of the product.
4.Be sure to use product tags often.
130,000,000 people click on product tags every month to find out more about brands they’re following on Instagram.Product tags allow you to highlight products from BigCommerce and provide information for customers.
Product tags are essential to give shoppers an easy way not only to find your brand but also to make it easy for them to purchase.You should make product tags a part your Instagram strategy and use them when you post images of products.
Facebook data shows that merchants who tag more than 5 days per month in their feeds see an average of:
Visitors to product pages have increased by 278%
Purchases up 231%
Sales increase by 216%
Because people spend so much time on Instagram, they use product tags in different formats, such as stories, reels, IGTV and captions, the most successful shopping businesses use product tags often across all formats.
To increase shoppable posts, you can use product tags frequently to reach more shoppers and make your shop stand out.
Analyteq Oy joins the Solteq Family: Product replenishment analytics to help digital commerce solutions
Solteq’s announcement that it was purchasing a majority stake in Analyteq Oy drew immediate attention and reflections from employees.The intentions of the new owner were likely to be of concern to many as the acquisition caught everyone off guard.The transfer now seems very logical, after the dust has settled and the acquisition is confirmed.
Cross-pressure among traders
The retail sector has seen major changes over the past few years after a period of relative calm.One thing has remained constant throughout this period of transition – the customer experience.It doesn’t matter if you are talking about traditional shops or e-commerce solutions. It is crucial to invest in customer experience to build a long-lasting relationship with each customer and not just a temporary experiment to try our products or services.
Consumers are becoming more educated and more demanding, especially in the grocery industry.Diverse media outlets have begun a dialogue on the issues of waste management, food waste and operational ethics in the sector.We, the consumers, send a mixed message. We demand a flawless point-of-sale experience.
Supply chain improvement with real added value
Analyteq now steps on the bridge.We specialize in providing a demand-based replenishment service and developing supply chain management-related Web analytics.
We work in close cooperation with Helsinki-based software company Relex Oy, who have in recent years received a variety of international awards for their forecasting and portfolio management support systems.Analyteq’s versatility in utilisation and optimization of these systems within our clients’ operating environments is what makes us stand out.
Our pioneering and fruitful cooperation is illustrated by system and service entities. In these entities, clients can completely outsource replenishment of their products. This was previously a difficult area of operation.We were also able to automate the replenishment and sale of daily products in stores thanks to our collaboration. This has allowed us to reduce waste and improve the availability of products.
Customers get a greater overall benefit
Solteq’s arrival on the scene is an interesting development, if we look at all of the above.Practically, this means that we now have a wide range of experts in product and service portfolios at the same table. This will undoubtedly lead to more synergies for customers.
For example, we might envision seamless integration between ERP, cash and electronic-trade systems to support product management and replenishment.Service production is also available, which uses advanced analytics to optimize the supply chain.We can also offer logistics solutions in conjunction with Analyteq’s owner, Tuko Logistics.All of these solutions can be tailored to the customer’s specific operating environment, and are available as a service.
The sector is on the cusp of some exciting projects, and enthusiasm from all parties is evident.
We are all multi-tasking, busy retailers with too many tasks and too little time. But how can we make wholesale product research and ordering more efficient?The answer is:Naturally, the Internet.The IR team decided that this topic was best addressed by going directly to the internet’s primary source for wholesale online buying and selling.Lisa Rioni (CTO of) was our host.Sumner CommunicationsTo learn more about the origins of the largest online directory for wholesale product sourcing in the country, and the reasons it is still the best resource for retailers, visit her website.
“WholesaleCentral.com” was founded in 1996.It was only a year and a half after the Internet became public. There wasn’t much on the internet at that time. But Sumner Communications, a leader in publishing for wholesale with our printed supplier directories, trade shows directories and top B2B trade magazines, knew they had to be online. We had to provide a resource to the industry. Rioni recalls.Sumner Communications realized that the internet would be a valuable tool for retailers to search and find new products. They took action.
“I researched many different business models at the time and visited a lot different websites to find out how they were being used by people. What we discovered was that Yahoo.com was the most popular and successful website of all time.“Well, we have directories and we bring buyers to each other, so we’re going to create a directory of wholesale suppliers on the internet.” That’s what I did, and that’s how it ended up.WholesaleCentral.comIt all came about.We were the first company that had a wholesale directory online.It was a huge success and it has been steadily growing ever since.We are proud to be the original wholesale directory.
In 2016, the wholesale directory site is a strong amalgamation of wholesale suppliers as well as buyer resources. It offers a detailed tradeshow calendar, updated product deals and steals, and a link to closeout vendors. But the core of the site still serves its original purpose of helping buyers find reliable wholesalers and high quality products 20 years ago.Rioni says that the site has changed over time.Over time, we’ve added many features to help buyers.We pay close attention to both the suppliers listed on the site and the buyers who use it.We keep in touch with buyers and suppliers every day and listen to their needs. This keeps the site evolving.We listen to what our buyers need to do their jobs effectively and then we incorporate those items into the site.
Rioni says that the site has changed technologically.The technology may appear transparent to buyers or may feel the exact same, but it has changed.Technology is constantly evolving behind the scenes. We have to keep up with it all, and stay on top of the latest developments. The most recent major change has been mobile.Our site is now mobile-friendly.Although it is a large project, we are making good progress.We will soon be launching expanded supplier profiles pages. This is to provide buyers with additional information so that they can make the best product selections for their stores.
WholesaleCentral.com’s number one priority is to give retail buyers the tools they need in order to source products quickly and efficiently.Rioni says that the actual buying process for a buyer on the site is simple.It’s very simple.There are two ways to search our site.Buyers can search suppliers by category. There’s a gorgeous list of suppliers listed right on our home page. Once they click on a category, all sub-categories will be displayed.Buyers can click on any category they’re interested in purchasing, with over 500 sub-categories and categories.This is the most common way buyers search the site for suppliers.You’ll want to search apparel if you are an apparel retailer. This is because it’s a B2B environment, and buyers know exactly what they want.
“For companies looking for a specific product, we offer a product search option. This allows you to search by name and is fed by all companies in the directory.Buyers can search for one product from over 1000 wholesale suppliers in one search box located on our homepage.Buyers have the option to search by category or product. It’s up to them.
In October 2002, the WholesaleCentral.com Buyers Network was launched. It was created as a result of buyers asking for additional tools from Sumner.Rioni recalls that the Buyers Network was created to offer buyers a better level of access.We ask buyers to share some information about themselves and their companies in return for helping them to buy products in the areas that they are interested in.Buyers get a variety of benefits.Buyers get a free Independent Reseller magazine subscription, and they can use the Product Locator Service which is an excellent way to locate specialized products or hard-to-find products.Buyers Network members get a great newsletter with lots of exclusive deals and promotions.
WholesaleCentral.com has been the online leader in B2B wholesale selling and buying for over 20 years. However, the site does not take its reputation or integrity lightly.Rioni states, “This is an important distinction that sets us apart from other wholesale supplier sites.”Rioni says that there are only a few companies in the world, and that no one else takes the same steps to ensure that suppliers are legitimate and trustworthy.This is why we are a trusted and high-quality website that buyers come back to time and again.”
Rioni continues to describe the company’s selection process for wholesale suppliers to be listed on the site.We are extremely careful about screening suppliers.Every company is reviewed. It’s not a one-off review.Suppliers visit our site to request to be listed. They provide a lot information about themselves. However, before we approve them, a Quality Control person checks them out.A team member will review the supplier’s website, products and contact them directly. They will then go through all of it to verify that they are true to their word.They are confirmed to be wholesale suppliers.We continue to contact them throughout the year, after they have been accepted to WholesaleCentral.
We will investigate any claim made by any buyer that contacts us about a problem or any suspicious activity.The Quality Control team tries to resolve any issues. However, if they find that a supplier has had repeated problems or has done something we do not consider trustworthy, we remove that supplier from the site.Although we are all human, WholesaleCentral.com is safe.
Rioni is clear that the company will continue to be focused on quality.We are the largest wholesale directory site. And we’re the best.Our team is first and foremost committed to providing high-quality products that deliver the best results for buyers searching for suppliers.Everything falls into place when you do this.Everything else works.Everything else will fall into place if you do your best to bring buyers and sellers together.
How to Increase Simplified Revenue Opportunities during Checkout
Is it easy for customers to complete their checkout?Are shoppers finding it difficult or simple?This is an important strategy and should not be ignored. A complicated checkout process can lead to lost sales.
UPS recently conducted a study that found 20% of shoppers abandoned their order because they were too confused by the checkout process.This statement should be taken seriously by e-retailers before they simplify the entire echeckout process.The shopping cart checkout process should strike a balance between simplicity, and the opportunity to increase average order value (AOV).
Which is your path to purchase?
Before e-retailers can calculate how to maximize their AOV, they need to consider the steps necessary to make a purchase.E-retailers that are profitable make it easy for customers buy.Customers today expect seamless shopping experiences and high expectations.Each e-retailer should strive to understand the preferences of their customers and create a path for them to purchase.
While it is easy to believe that mobile offers a faster way to buy, desktop and laptop buyers are more focused on their task.Recent Microsoft research shows that mobile shoppers are more distracted than desktop and laptop shoppers, which could result in increased cart abandonment.The UPS study also shows that desktop/laptop shoppers are more satisfied than mobile shoppers, at 84 percent.
Keep customers from wandering eyes
The e-retailer’s product range and the associated deals will determine if a customer wants to shop at the store.It is important to offer inspiring assortments.Smaller e-retailers have the opportunity to increase their chances of keeping customers in the shop and making purchases.Customers searching for products will want to get a great deal but may also be looking for products that are specific to their lifestyles, such as tech enthusiasts.For example, they are more concerned about protecting their investments and will be willing to invest in additional tech support.
How to add more value to your product
E-retailers that are profitable understand the importance of offering more than a great selection at a reasonable price.They know they must add value to customers’ lives and their purchases.This must be done so that the checkout process is not hindered but enhanced.A complicated checkout process can kill customers even if it adds the right value.
Adding value to your purchase can be as easy as bundling complementary items or services.You can get free shipping for orders below a certain amount; training sessions on products like computer hardware and technology; memberships to a group of like-minded users; technical support; and newsletters.Loyalty programs can be a great addition and have been shown to increase revenue for retailers.
Increase revenue AND trust
Customers building trust and loyalty is another way to add value.This can be achieved by offering protection plans and warranties on products at the time of purchase.Customers will feel secure knowing that their investments will be protected in the event of an unfortunate outcome.This feeling of security creates trust and loyalty with the online retailer. The added value also gives the ecommerce company the opportunity to increase AOV and generate additional revenue.
It must be simple
While increasing the AOV can be good for your bottom line, it should also make the process easy for shoppers.The right partner can enhance the product pages or make it easy to add these enhancements.Although they are technically extra steps, customers will feel like they’re getting more without having to go through a lengthy checkout process.
E-retailers with smaller stores that provide the right products and add value will be more successful than larger ones.This strategy is only possible if the checkout and shopping process are simple and efficient.These enhancements can be made to e-retailers’ web stores to increase their average order value.