4 Girls reveal the career advice they Provide others

Advice is not only for people starting out in their careers. We can all use a reminder of the importance of advocating for ourselves, surrounding ourselves with the correct people and keeping our eye on the prize.

Ahead of the appearance at the Equality Lounge in NRF Retail Converge, June 21-25, we asked four female executives: What is one piece of advice you’d give someone climbing the corporate ladder?

Mercedes Abramo is president and CEO in Cartier North America.

We tend to have this notion that leaders are the people doing all of the talking. In fact, however, you can not be an excellent leader without doing a great deal of listening first. Lead by example, with dedication and enthusiasm. Listen, and be open-minded.

Hear more from Abramo in: The pursuit of a diverse and inclusive workplace

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Sharon Leite, The Vitamin ShoppeSharon Leite is CEO of The Vitamin Shoppe.

When I am asked this question, I usually say… Love what you do this you don’t have to work a day in your life. Stay curious, yearn to learn. Be prepared to take risks and constantly ask for what you need.

Hear more from Leite in: The pursuit of a diverse and inclusive workplace

Julie Lodge-Jarrett is chief people officer at Dick’s Sporting Goods.

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Julie Lodge-Jarrett,
Dick’s Sporting Goods

Get comfy with being YOU! Too often we try to alter who we are to fit in, be like others, or conform to a perceived standard. This is not an excuse to forgo feedback or not look for constant improvement — but when we try to behave like anyone aside from our authentic self, we are not at our best. This will not serve us as individuals, or the organization. Adopt your differences and recognize the special value which you can bring!

Hear more from Lodge-Jarrett in: Hacking diversity: The best way to retail gift when change is the only constant

Corey Yribarren is chief people officer at Sephora.

Among the main things that I’ve learned in my career journey is the value of nurturing relationships with those around you. As you climb the’corporate ladder,’ you will encounter many challenges. You’re likely to take risks and you might not always get it right the first or second attempt — and that is OK.

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Corey Yribarren, Sephora

If you are a working mother like myself, it adds even more layers of complexities if you are figuring out how to balance a fast-paced career with your family life. However, in those learning moments, it is important to listen and to trust the people around you — your teams, your mentors, your loved ones, etc..

I know in my career, I have had mentors who had been my strongest supporters, who believed in me, even when I did not always believe in myself. That’s something I keep in the back of my mind as I direct my HR team now. Sephora has great ability, and it is important for me as a leader to enable our employees and provide them the opportunities to flourish. It is not always easy, particularly in a digital setting, but I encourage open conversation since cultivating these relationships with my group, and all groups, are a huge part of the success of our brand.

Digital expectations at a physical world

What is hot in retail can at times be tricky to predict since creations and adoptions are moving so fast. The pandemic taught us that new behaviours are constantly popping up, but we are still figuring out which ones are here to remain.

Jason”Retailgeek” Goldberg is the primary trade strategy officer at Publicis Group and has been a go-to retail pro for business leaders for ages. In NRF Retail Converge, he will be moderating a panel on unique marketplaces and how retailers like Crate & Barrel and social networking sites like Pinterest are leveraging them.

He combined Retail Gets Real to chat about what’s happening in technology and the way customers are helping drive innovation.

“Generally speaking, the world will stores less. Now, fantastic news, we are spending as much or more than ever, right? So, great retailers do good,” Goldberg said. “Retail actually had a good year last year notwithstanding the pandemic, but we are using the shop in a really different way. We buy more stuff once we go to the shop.”

Register today for NRF Retail Converge to learn more about the ways retail is evolving.

The function of the shop is changing permanently. As customers become more adapted to the selection and offerings of digital, Goldberg said they will have elevated expectations of these digital amenities when they see bricks-and-mortar stores. Even if they are just using a curbside pickup service, customers may see digital signage to remind them of their impulse purchases they are used to at the checkout line.

Goldberg said he is seeing interesting marketing strategies being set up to lock pandemic behaviours in post-pandemic consumers. Meanwhile, restaurants are reminding folks about all the things they missed in 2020. Both ends of this spectrum are turning the story in their favor in a fascinating sport of messaging tug-of-war.

Listen to the event to find out more about consumer behaviours, attitudes about sustainability and how retailers are benefiting from evolutions in marketplaces.