Five Tips to Attract Back To School Shoppers

Major retailers are already offering back-to-school discounts, but small and medium-sized merchants still have the opportunity to be successful in this highly competitive market. It is important to be different from the big boys. Online sellers should optimize their eCommerce websites to increase sales and attract customers. Auctiva is an eBay auction management software. Here are some tips.

1. Unique descriptions are the key to SEO.

Keywords are often all that is needed to land prime real estate in product search results. According to Auctiva’s search engine optimization team, keywords are not as important to search engines as a well-written product description. Your listing will be visible in search results if it contains relevant keywords.

If you’re selling a backpack, use the word “backpack” in your title and description. Overusing words in order to get a higher ranking on search engines can be detrimental.

Don’t copy and paste information directly from the manufacturer’s website. This will cause your listing to be lost in the sea of hundreds of other listings that have done it. Search engines will prioritize the relevant and unique over the optimized.

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2. 2. Take advantage of merchandising capabilities.

You may have certain merchandising options depending on the selling platform or shopping cart you use. These features can be used to ensure school shoppers are able to locate the items they need in your store or see them first.

Make sure to use eye-catching banners and highlight your most popular school-related products on the homepage. Tag the products that are relevant to back-to-school so they will be visible when shoppers go to this category. You might consider adding modules to your product pages and home page that will allow you to cross-sell and up-sell related products. Also, offer incentives to encourage people to purchase more than one item.

You can create unique product bundles if you sell products that are already available from multiple sellers. You could sell a One Direction backpack and a water bottle with the band’s logo, and your listing would stand out from others that only offer one.

To make your listings more visible to students searching for school supplies, you can add “back-to-school” or similar terms. These listings should be updated after the season ends to ensure that you don’t discourage shoppers from not going to school.

3. Look beyond the lunchbox.

Back-to school is not only a time when students return to school, but also when they start after-school activities and other extracurricular activities. Rebecca Miller, Auctiva’s product manager and eBay seller for over 13 years, reminds us that kids will also need to be dressed for these activities.

She says that the beginning of school year is a good time to sell cleats and knee pads, tennis rackets, and other gear. For example, think dance attire, musical instruments, art supplies, and scouting uniforms.

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4. Shipping incentives.

Online shoppers have come to expect free shipping and generous returns policies. So offer them whenever possible. A recent survey from Boston Consulting Group found that 74% of U.S. consumers cited free shipping as their top reason for buying online. The survey also revealed that 35 percent of respondents said free shipping would increase their likelihood to purchase. These incentives can be offered by tying free shipping to a minimum purchase threshold that is higher than your average selling price.

To offset shipping and return costs, consider increasing the item price by a few percentage points. Buyers will feel more confident buying from an easy seller. This will increase your sales, even at higher prices.

5. Imagine success many times over.

High quality images are essential for e-commerce. The more photos you provide, the better your sales and customer satisfaction. Online buyers can’t inspect the items for themselves so make sure they are confident by showing them what they’ll be receiving.

Photographing items on a neutral, white or solid-colored background is a good idea. It doesn’t distract from the product. You can enable zooming or enlargement if you are able to so that buyers can focus on particular aspects or get a closer look at the item.

Avoid using stock images from the manufacturer. Buyers will appreciate the fact that you took the time to take photos of the actual product, even if it is in its original packaging.