In 13 Easy Steps, How to Start A Jewelry Business

In 13 Easy Steps, How to Start A Jewelry Business

Online jewelry sales are increasing by 5 to 6 percent each year . By 2025, the global jewelry industry will be worth $4480.5 billion.

These stats show that selling jewelry online and starting a home business are great ways to make extra money. There are low entry levels for getting a piece of this huge spending. You can make handmade jewelry at home, and your online shop will reach customers around the globe.

How do you start a online jewelry business

01. Your online store

Websites are essential for every business, including your soon-to-launch jewel store. Why? A website can open your small business to thousands of potential customers. Even if you live thousands of miles away, people can still find your jewelry and place orders. You can expand your customer base beyond the city or town you live in.

You don’t have to spend hours opening an online store at this stage. Wix is an eCommerce platform that will help you get your jewelry store online.

Next, you can start creating your store using an eCommerce template. These premade websites have been professionally designed to increase sales.

The templates are customizable, so don’t be alarmed. Edit page layouts, modify colors, add or remove features, pages and images, as well as upload custom imagery to the site. These are the features to be aware of when selecting the best eCommerce template .

  • A homepage featuring a large image of a hero that grabs the attention of visitors
  • A navigation bar that allows shoppers to browse different categories
  • Large product images zoom in when the visitor hovers over them
  • The purchase process is simplified with one-click add-to-cart buttons
  • There are prominent call to actions buttons (CTAs), that encourage shoppers to convert such as Shop Now and Add to Cart
  • Templates for information pages about your about section, shipping policies, returns policies, and payment methods
  • Take a look at Linkedge Jewelry’s homepage. The Wix template they use has a hero image that highlights their jewelry line and styles. The homepage also features a navigation bar with a call to action and a call to actions that direct people to the product catalog.

02. Source your materials

When you start an online jewelry shop, the next thing you should consider is what pieces you will be selling. Consider the materials that you will need to make each piece of jewelry. You can think of items such as:

  • Stud earrings
  • Pearls
  • Diamonds
  • Precious metals
  • Gemstones and beads

A plan of action will be needed to determine where your materials will come from. Small businesses can start with local craft shops and online marketplaces such as Amazon or eBay. You can also search the internet for other options. You’ll find good quality materials at a reasonable price almost all the time.

It’s important to estimate the cost of manufacturing your jewelry. To get an estimate of the total manufacturing cost, price each element individually. Then shop around to find the best deal. You have more profit margin if you have lower manufacturing costs.

03. Choose a business model

The online business model for your jewelry store describes how you source and sell products.

You have a lot of options in the jewelry industry.

  • Custom jewelry making company: Find materials and make your own handmade jewelry to sell online.
  • Sourcing fine jewellery: Find the styles that you like from different jewelry designers and suppliers. You can build a brand around the quality and style of jewelry you love, and then sell their products to your clients at a profit. Customers can visit your store to search for a particular type of jewelry or designer.
  • Start Dropshipping – Work with a wholesaler or jeweler who picks up, packs and delivers the item to customers whenever they place orders through your website.

Make a business plan that describes the model you will use. This document will outline how you plan to source, manufacture and sell your jewelry. It also includes information about the person to whom you are selling it.

Need assistance creating a business plan for your company? This template is free and can be used to help you plan how you will manage your new jewelry company.

04. Brainstorm a name for your jewelry business

A strong business name is essential for every business. It is how customers get to know you and will be prominent for all your business assets, including your website, invoices and bank statements.

When you are brainstorming your business name, there are two options. One option is to choose a name that’s not related to jewelry, and then create a separate brand that’s recognized in the jewelry market. Your business name could also imply that your jewelry is sold, as in Goldsmiths or The Diamond Shop.

If you are looking for the best place to begin, our jewelry business name generator can help. Enter the product type you want to sell, such as necklaces or earrings. There are many options for jewelry business names.

 

Brand names should be short and simple to remember. Avoid words that are hard to spell. It’s easier for customers to remember your brand name than it is for you. This will make it easier for them to find you online.

Also, it’s a good idea to verify that your chosen business name has the domain and any social media handles. This information is displayed by Wix along with other domain extensions beyond the “.com” format.

The consistency of your brand across platforms can help increase brand consistency. This has been proven to help businesses increase their revenue by up to 33%. Your domain name should match your business name. Customers will be more likely to visit your jewelry brand’s website if it is easy to remember.

05. Any issues that may arise should be resolved.

This stage will give you a brand name to use for your jewelry business. Before you sell your jewelry online, make sure you check with the trademark office that you aren’t infringing on any other business.

After you have received your all clear, register your jewelry business. You can register as an LLC and avoid being held responsible for any problems that arise as your jewelry business grows. A registered business can often offer tax benefits. This is especially important if your goal is to grow your jewelry business beyond a side-hustle to a full-time career.

It is also important to open a new bank account. This will allow you to keep track of business income and expenses without having it mixed in with personal transactions. Make sure you choose an accounting program that is compatible with your business bank account. When it comes time to pay taxes, knowing exactly what is coming in and out will be a huge help.

You should also consider the legal requirements for jewelry sales. To avoid getting in trouble, it is important to follow jewelry rules. To prove that your jewelry is authentic, some countries require that you obtain a certificate . To be able sell your jewelry at its highest value, others may require that it have a mark.

06. Understand your audience

You need to understand your customers, regardless of the products you sell online. These buyer personas will help you create products and pricing they will love, as well as a marketing plan to position them in front of your products.

Before starting your own business, do some market research to determine who would purchase the jewelry that you are selling. Do you sell low-cost fashion jewelry that teens will wear? For women over 30 years old, do you offer customized jewelry? Your target audience lives where?

This is best done by doing some competitive research. Look for jewelry stores that sell similar items to yours and take a look at who they are marketing to. Your potential customers are likely to be similar.

Show your jewelry to different people to see how they react. Do they want to buy it for themselves? What are the qualities of the person who will be receiving your jewelry?

Your goal at this stage is to learn as much information as possible about the people most likely buy your jewelry. Do not be afraid to interview family members and to organize focus groups for feedback. Focus groups can be facilitated by video conferencing tools such as Zoom or Google Meet, without the need to meet in person.

As you sell, you will collect more data. This is where you can get a better idea of your customers. At this point, it is important to identify your ideal customer. You can go backwards to fine-tune the business strategy, to create content, market your jewelry using their language, show photos of their target audience, and create a product that they will buy.

07. Your pricing

Knowing your target audience is key to knowing their price range for jewelry. It’s as easy as asking them what price they are willing to pay for this kind of jewelry while you research.

You can also check out what jewelry products are selling online for similar prices. You need to price your jewelry competitively. Too high will alienate people, too low will not make you enough money to sustain your new business.

No matter where you decide to set the price, be sure to include production and material costs. If a bracelet’s materials cost $15, and it’s being sold for $20, then you won’t make much profit if at all.

Begin by calculating your cost. This includes:

  • Manufacturing
  • Labor
  • Shipping
  • Website
  • Marketing

Add between 5-20% profit margin depending on your item’s overall price. This will ensure that you make a profit on every item, regardless of your overheads.

Keep in mind that the prices you set up for your jewelry business may not be the same ones you sell at months later. Research is key when you are just starting out. You might consider dropping prices if you discover that customers are reluctant to buy your jewelry due to feedback. Soon, you’ll find a price point that customers will pay for your jewelry.

08. Find the right place to sell your jewelry

As a small business owner, one of your most important decisions will be where to sell your products.

For jewelry sellers, marketplaces such as Amazon and Etsy are a great way to reach a global audience. There are many benefits to opening your own online shop.

  • Do not pay fees to the marketplace for transactions.
  • You have complete control over the design and experience of your users.
  • Every marketing effort you make for your jewelry website will benefit your brand, not the marketplace.

You don’t have to do one or the other. Wix allows you to easily connect your store to marketplaces such as Amazon and eBay. This allows you to list all your catalogs on these online marketplaces. Integrating with eBay allows you to manage all of your inventory through your website’s dashboard.

allows customers to shop your products via social media.

09. Create a logo and brand for jewelry

We mentioned earlier that the name of your jewelry company is the foundation of your brand. This is the stage where you will create other assets that help enforce brand consistency such as a logo.

This can be done by a professional designer, or you can do it yourself if you are just starting out. You can use tools such as the Wix Logo Maker to choose a color scheme. So that your customers can recognize you, it is important to maintain consistent branding at all touch points with your jewelry store.

This is why you should also make other brand assets during this stage.

  • Headers for social media
  • Letterheads
  • Business cards
  • Invoice templates
  • Email signatures

Your brand may take time to become ingrained in the minds of potential customers. But strong eCommerce branding has tenfold value: 60% millennials expect consistency across all channels. This loyalty is 10x greater than one purchase.

10. Photograph your jewelry in large, clear images

Did you know that 83% US smartphone users believe product photography has “very” or “extremely” influence on purchasing decisions?

High-quality photography is essential for taking pictures of your jewelry. High-quality cameras are essential to capture photos of your jewelry.

A variety of product photos is a smart idea for an online jewelry shop. It’s easier for potential customers see jewelry pieces clearly when they are photographed against a clean background. You might also consider taking photos and close-ups of the jewelry in action.

Flair Accessory shows, for instance, how their necklace looks on a model.

It’s important that shoppers are able to see the item with reference to something familiar. This will allow them to gauge the size, depth and color of the jewelry. This helps to reduce returns 22% because the product is different in person.

11. Optimize category and product pages on your website

A homepage should welcome visitors to your jewelry website. Bright, clear images that make it easy for customers to find the right jewelry are the keys to increasing the number of people who visit the homepage.

To make it even easier to shop, you can create category pages for each style or type of jewelry. You can categorize your jewelry by types such as rings, bracelets, necklaces and rings, or costume, antique, or fine jewelry. These categories can be linked from the main navigation bar of your site.

This is Reva Grey, who shows it in action.

These categories could be used in a variety of ways. Consider the conditions that people might be purchasing products. Do they want to buy a gift for their spouse? Are you looking for personalized jewelry Looking for a particular material? These categories make it easier to locate the product you are looking for.

You will be able to link to individual product webpages within your categories. These pages must contain a product description for each item in your jewelry collection. A product page that sells jewelry should include everything that a customer might need to know.

These are the essentials:

  • Price
  • Images of high quality
  • Product dimensions
  • Click on the Add to Cart button

These are other elements we recommend for product pages:

Include a guideline on how to measure the ring size if you feel it would be useful. Link your customers to a guide if they are unsure about the type of material they should buy. This is a method Medusa Label uses to inspire confidence in potential customers’ purchasing decisions.

12. Create a free marketing strategy

Now that you have created beautiful jewelry, it is time to find the right customers to sell your products. Make a plan for how you’ll drive customers to your online store, and get them to purchase your products.

The good news is: To get customers to your doors, you don’t need to spend money on a marketing strategy. These are some free marketing strategies that you can use to start a jewelry business.

Word of mouth

The overwhelming majority (92%%) of people trust recommendations from their friends and families more than advertisements. Ask your friends and family to share your website on their social media networks or in jewelry-related conversations. Even better, you could create a template that they can cut and paste.

Ask your customers to do the exact same thing. You could offer them incentives such as a discount on their next order.

It’s a win-win situation for all parties. This allows the customer to purchase another product at a lower price, while the jewelry store earns a repeat client and visibility through personal recommendations that could lead to more customers.

Social media

Pinterest and Instagram are great visual platforms for jewelry retailers as they allow customers to see the product in different settings. Facebook is also a must-have. People use brand pages to search for information such as reviews and website links.

To promote your online jewel store, you can create social media pages on these two sites. You can build a following by:

  • Regular posting
  • Interacting and learning from other jewelry-related profiles
  • Monitor influencers who work with other jewelry retailers. You could offer free products in exchange for a shoutout on the page.
  • Use relevant hashtags such as #jewelry and #handmadejewelry in your content to reach people that don’t already follow you.
  • Use the Shop features. Integrating your business with Facebook or Instagram will result in a Shop section on your page that highlights products from your product catalogue.
  • Encourage customers to post images of their jewelry on Facebook and tag your company. This is a great way to get free publicity and to get content to repost on your profile, as Brilliance In Diamonds does.

Search Engine Optimization (SEO).

Although this takes longer to pay off, it is well worth it. Google will show you in the results page for terms that your audience is searching for, such as “women’s diamond jewelry” and “men’s wedding bands”.

Here are some ways to optimize your jewelry site for search.

  • Use keyword search to determine which terms your target customers are searching for when shopping to purchase jewelry
  • Avoid keyword stuffing. Sites that use keywords naturally are more likely to be rewarded by search engines than those who stuff them in every sentence.
  • For people who are part of the sales funnel, create blog articles. These articles could include tutorials on how you measure rings or “How to choose a jewelry gift to your mom” You can even jump on fashion trends such as this guide to fall jewelry from Brilliance In Diamonds.

Email marketing

To encourage site visitors to enter their email address, use a popup form to do this or add the form to your website’s footer. You might offer something in exchange for their email address such as a discount code, or access to exclusive content.

You can see how Linkedge Jewelry makes use of a pop-up and the promise to offer a discount in order to attract new subscribers via email:

Once you have a mailing list, then use email Marketing to promote holiday sales and new products as well as business updates.

13. Online advertising is a viable option

It’s clear that free marketing strategies can help customers find your site. It might take some time for organic marketing campaigns and to start driving significant amounts of traffic.

Facebook ads can be used to quickly increase awareness and sales. Facebook offers very precise targeting. With specific targeting settings, you can select the people most likely to purchase your jewelry. This is an example of how that might look:

  • Aged between 30-50
  • Female
  • Are you interested in jewelry?
  • An upcoming birthday

Budgets are important when you first start using Facebook Ads. Your campaigns should be optimized to make more than what you spend on them.

source https://www.wix.com/blog/ecommerce/2020/12/how-to-start-jewelry-business

How to turn your Wix website into a sales bomb

Online shops often have more potential to make sales than brick-and mortar locations when it comes down to selling. Online sales allow you to reach a larger audience and reduce costs.

Online shops are simple to set up. Wix’s eCommerce platform makes it easy to set up an online shop. Wix also offers a wide range of features and apps that will help you increase sales and profit.

A professional eCommerce website is essential if you want to sell like a pro. We have the tools to help you do that. This is the ultimate list of tasks to make your Wix website profitable.

01. Select an Effective Domain

Your website’s domain is the backbone of your business. Your website will not be able pick up if it doesn’t have a clear and intuitive domain name. It is important to choose a domain name you can easily type, understand, and speak out loud. Choose something simple, catchy and clever. The more concise, the better

You can buy your domain name right from your Wix account. You can even get the domain name as an offer if you purchase a yearly eCommerce Package. You just need to make sure that it is available.

02. Start an Online Ad Campaign

Advertising your online shop is one of the best ways to increase traffic to it. You can activate the “Get Traffic” app in your Wix Business Apps section. This allows you to target ad campaigns across large networks of locations. “Get Traffic” makes it easy to set up your ads online.

These are the questions to ask before you launch your first advertising campaign.

  • Targeting – Who are your target markets?
  • Keywords – What are the most effective key words to attract your audience to your website?
  • Call to Action: What can you do to encourage viewers click and shop?

03. Monitor Your Website’s Performance

Professional marketers will tell you that statistics and numbers are critical to your online success. Understanding your customers’ shopping habits is key to increasing sales. Your customers’ browsing habits on your website can give you valuable insight into your marketing strategy.

Google Analytics is one of the most powerful tools for measuring and tracking online performance. Google Analytics gives you amazing information about your visitors, their demographics, and how they arrived at your site. It also provides insight into what they like or don’t like. You can integrate Analytics with your Wix online store.

04. Optimize Your Shopping Experience

Your online shop must offer customers a simple and convenient shopping experience to ensure a steady stream of new purchases. This is why the Wix eCommerce platform was designed and built.

Shopping Cart is a great solution for both shop owners and shoppers. It turns any Wix website into an online shop. It’s easy to set-up and customize. You have full control over all important eCommerce elements such as product customization, inventory management, check out settings, and so on. ).

05. Increase brand awareness

Your online shop should be taken seriously. Brands are sought out by people who trust their service and quality. You can build a loyal customer base by increasing your brand awareness.

These are some ways to make people aware of your brand:

  • Favicon can be added to your website.
  • To ensure that your website title and logo are always visible to your customers, use the fixed feature.
  • You can post frequent updates to your website’s news feed, blog, Facebook page, Instagram account, or other platforms that work for you. This is a great way for followers to stay engaged.
  • Use consistent design layout for your website, packaging, advertising material, business cards, etc.
  • Optimize your online store for mobile browsing to ensure your branding and messaging work well on all devices.

source https://www.wix.com/blog/ecommerce/2014/01/get-more-sales-online

Black Friday: Strong Start Online, Quiet Offline

Black Friday shopping began with fewer people lining up at stores. This suggests that retailers may have offered early discounts and that online shopping has taken over. According to CNBC , there were fewer shoppers in the shops as Black Friday shopping started. Spot checks revealed that there were fewer shoppers this holiday season, as retailers started offering discounts earlier than normal to compensate for the shorter holiday season. According to Adobe Analytics data, the holiday shopping season is starting well online. At 9:59 a.m. ET this morning, $600million had been spent online. This represents 19.2 percent year-over-year growth. The holiday season is showing 14.9 percent YoY growth. Between 11/1 and 11/28, $57.2 billion was spent online, which represents a comparable* rise of 16.0 percent YoY. The YoY growth calculation is made using an additional week from 2018, since Thanksgiving falls on a Tuesday this year.

Total Retail’s View: This slow start at brick-and mortar stores on Black Friday morning is indicative two trends. One, more shoppers prefer to shop online from their homes and not have to queue up in store. Black Friday is becoming an online shopping event similar to Cyber Monday, with many deals available online that match those in-store. Two, retailers are launching holiday deals more frequently in November, which is de-emphasizing Black Friday’s importance as the start of the holiday shopping season.

Source: https://www.mytotalretail.com/article/black-friday-off-to-strong-start-online-quiet-offline/

Black Friday Online Sales Up a Record 43%

Black Friday was the second most popular online day, with $7.40 billion spent by its end. The $7.40 billion figure represents a 43 percent increase year-over-year. The average order value for Black Friday was $168, a record setting figure that rose 5.9% year-over-year. Adobe also released the following holiday results:

  • To pick up their goods, consumers flocked to brick and mortar stores. C Click-and-Collect Orders increased 43.2 percent over the previous year, which is a sign that online and offline retailers are successfully bridging these two markets.
  • Black Friday was a record-breaking day for mobile shopping with sales of $2.9 billion from smartphones. A smartphone accounted for 39% of all ecommerce sales, an increase of 21 percent over 2018.
  • Other smaller retailers saw success too, with nearly quadrupling revenue compared to the average day last month and a 140 per cent increase in sales between Thanksgiving and Black Friday. Although small retailers were more successful than large retailers in getting customers to add products to their carts (13 per cent better on mobile and 51 per cent better on desktop), large retailers were 60percent better at convincing consumers to make a purchase on the desktop.
  • Cyber Monday will be the biggest online shopping day in American history. It is expected to generate $9.4 billion in sales and increase 18.9 percent year over year.

BlackFriday broke all mobile shopping records with $2.9 billion in sales through smartphones alone,” stated Taylor Schreiner (principal analyst, head of Adobe Digital Insights). “Shoppers were buying almost 41 percent more online than they did in stores when they went to pick up their purchases,” said Taylor Schreiner, principal analyst and head of Adobe Digital Insights.

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Total Retail’s Take: Does this mean that we won’t see people running around the mall trying to grab the hot holiday item of the year on Black Friday? It seems so. The foot traffic in malls and stores across the U.S. over the holiday weekend was not as strong this year, ShopperTrak (a division at Sensormatic Solutions) reported. Comparatively to last year, the number of shoppers who visited physical stores on Thanksgiving Day as well as Black Friday fell by 3 percent. While there was a 6.2% decline in Black Friday traffic compared to 2018, there was an increase of 2.3 percent in Thanksgiving Day traffic. There was also a slight shift in in-store traffic from the beginning to the end of the week into Thanksgiving Day and Black Friday. This dispels the notion that in-store visitors are moving away from the holiday and more into November.

Brian Field, ShopperTrak’s senior director of global retail consultancy, stated that Black Friday is still the busiest day to shop. Consumers still enjoy shopping in physical stores during holidays. Retailers are looking forward to a successful holiday season, with eight of the 10 busiest shopping days yet to come, including Super Saturday which falls on Dec. 21.

Source: https://www.mytotalretail.com/article/black-friday-online-sales-up-a-record-43/

How to start a cleaning business: The complete guide

A wide variety of cleaning services are offered by cleaning businesses, such as vacuuming, dusting and floor mopping. Cleaning businesses have been focusing on the CDC-recommended procedures to eradicate the COVID-19 virus. This guide will discuss low-cost ways to get your cleaning business started on a tight budget. In seven easy steps, we will show you how to start your cleaning business.

1. Select the type of cleaning business you want

First, you must decide if you want to start a commercial or residential cleaning company. This decision will impact everything else, from financing to equipment to marketing.

Many cleaning companies do not offer services to commercial and residential customers. Each cleaning company offers different services and requires unique equipment. This is why specialization is important. It is also important to decide whether you are starting your business from scratch or buying a franchise that specializes in cleaning.

Commercial vs. Residential Cleaning Businesses

A residential cleaning service is one that specializes in cleaning homes, while a commercial cleaning service is one that specializes in cleaning businesses. It gets more complicated. The residential cleaning business is typically more affordable to start. However, adding on services like window washing and floor waxing can make it very profitable.

You also want to consider that residential is done during the day, and commercial is during the night. Also, residential cleaning is more detail oriented because the homeowner is more likely to inspect your work, and be particular about how you do certain tasks such as arranging pillows and blankets. Commercial covers more square feet, so you’ll have to work faster and less detail oriented than residential.

You’ll have more customers in residential areas, which means less competition for your business. Your budget and your lifestyle will determine which option you choose between residential or commercial.

Do You Need to Buy a Cleaning Franchise?

Franchises in cleaning are very popular. You can choose from more than 15 brands. Cleaning franchises are attractive because they are generally affordable to start. Many franchises offer the option of starting from home or part time. As low as $3500 for a Stratus Building Solutions franchise

It’s important to keep in mind that not all cleaning franchises will be affordable. Some franchises require a $200,000 investment. These franchises require vehicles, advanced equipment, and a physical location.

Learn more:

Magento pos

Shopify pos

Bigcommerce pos

Woocommerce pos

Netsuite pos

MSI

 

A franchise offers industry and business training, which is why many new business owners opt to purchase it. The Maids, for example, offers seven-weeks of business training. It also provides two days of culture and admin training at headquarters. You can also get four days on-site training at your place. This is a boot camp for cleaning businesses!

Research top cleaning franchises

Franchise Type Initial investment
Stratus Construction Solutions Commercial $4,000 to $73,000
JanPro Commercial $4,000 – $54,700
Vanguard Cleaning Systems Commercial $6,000 – $37,000
Anago Cleaning Systems Commercial $11,000 to $68,000
Maid Pro Residential $58,000 to $222,000
The Maids Residential $63,000 to $141,000
Merry Maids Residential $125,000 – $90,000.
Molly Maid Residential $112,000 to $156,000

2. 2.

Next, you need to create a business plan. Get your ideas down on paper. Also, research startup costs and project how much the cleaning business will make over the next two-years (referred to as financial projections).

traditional business planning is required if you are looking for large amounts of funding from a bank, investor or other financial institution. To help with financial projections, most people will use a business plan software. Software is required to help you understand what an income statement or balance sheet are.

A one-page business plan is possible

The one-page business plan should take you less than fifteen minutes to complete. It’s easy: Simply write one to two sentences for each of the questions provided in the template.

Download template: PDF

Create a budget

You will need to calculate the financials of your cleaning company along with the business plan. Three figures are required: estimated startup costs, estimated monthly expenses, monthly income and estimated startup costs.

These are the most common expenses associated with a low-cost cleaning company:

  • Permits and Licenses: $50 to $500 to Register as a Limited Liability Company
  • Insurance: $500 – $3,500 per year, depending on how many employees. You can expect to pay only a few hundred dollars a month.
  • Cleaning products and equipment: $300-$600 depending on the model of tools. Vacuums of high quality can be purchased for $200 to $300. There are $10 off for several all-purpose cleaning products, $10 off for a broom and $20 on a mop. You also get $20 off for dusting supplies.
  • Advertising:$100 – $200 for print or online marketing
  • Labor: About $12 per hour.

Once you have estimated your expenses, it is time to calculate your rates and the monthly income you will make.

Get your Cleaning Rates Set

Rates will be determined by factors such as location, competition, clientele and interior condition. Upgrades such as wall washings, appliance cleanings and window cleaning can help you earn more revenue.

These options are important when setting your rates

  • Hourly rate: $30-$90 per hour. The most popular billing method is the hourly rate. Call your competitors to get an estimate of your hourly rate and inquire about the cost of service.
  • Flat rate: $120-$150 for a single family home. This rate can be determined by estimating the time it will take to clean a house. This rate may be preferred by customers because they know exactly how much to pay each month.
  • Square Foot Feet Rate: Commercial cleaning companies charge per square foot. An office building will typically be charged between $.05 and $.20 per square feet.

Add up the income and expenses

Once you know your startup costs and monthly expenses and your potential income, the next step will be to calculate your net income (income after expenses) and the time it will take to make your initial investment back. This is also known as breakeven.

Let’s take, for example, startup costs of $4,000. You calculate that your monthly expenses will be $1,000, which includes your quarterly tax withdrawal, or about 20% of your income.

If you clean 20 houses per month, earning $120 per house, that’s $2,400 in income. You will have $1,400 in net income each month after you subtract the $1,000 monthly expenses.

This scenario will require you to breakeven in four months and earn your $4,000 investment back. It’s unlikely that you will have 20 homes within your first month of business. This client base and your return on investment may take more than four months.

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3. 3. Get the necessary funds

You did it! Now you know the amount of money it will take to open the cleaning business and keep it running for at least six more months. Now, you have to raise the money. How do you go about it?

In order to begin your business, it is a good idea to use personal money. Avoid debt whenever possible. If you have vehicles or a physical address, this may not be possible. No matter what type of business you are opening, you will still need to repay the debt if it fails.

To start your cleaning business (bullets), you might consider the following funding options:

  • Personal money: Before you use any personal funds to launch your business, make sure that the money is transferred into a bank account for the business (described below).
  • Crowdfunding – This funding option is often overlooked by new cleaning business owners. Crowdfunding is a way to raise funds from family and friends before you open your business. The funds can be used to buy equipment, and then for prepaid services.
  • Credit Cards: We don’t recommend that you take on large amounts of debt in order to start your business. A credit card can be an option if you are willing to take on debt. You can get a 0% APR for 12-18 months if you have excellent credit.
  • Personal loan – We recommend that you do not take out a personal loan in order to start a cleaning company. Because the loan isn’t secured by collateral, the interest rate is high (12%)
  • Home equity loans: You can get a loan to fund your startup if you have equity in your house. The interest rate on this loan will be very low because it is secured by your home.
  • Rollover to business startups (ROBS).: This is only for franchise openings. ROBS refers to when you use your 401(k), money to open a new business.

You can’t apply for traditional bank loans or SBA loans until you have a minimum of three years worth of income and expenses or paid off any equipment. Banks don’t usually lend to startups.

A bank loan or franchise financing may be available if you are franchising. A bank may be able to arrange funding through the franchise. If the franchise’s overall failure rate is low, a bank might be willing to finance it.

4. 4.

Now that you have enough money to start your cleaning company, it is time to organize your legal documents. To open a bank account for your business, you will need an employment ID number.

Register for an Employment Identification Number

To identify small businesses, the federal government provides the employment identification number (EIN). This number is used to file taxes, open a bank account or get a loan. The IRS offers a free EIN. It takes approximately 15 minutes to complete the entire process.

Register the Legal Entity

All owners of cleaning businesses need to register their business as an entity. If a lawsuit is ever filed against your business, you can protect your personal assets by registering as a legal entity. The cost of registering a business depends on the state. It can range from $40 to $500.

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Tip Do not try to save money and skip this step. Cleaning business comes with a risk because you use chemicals in the homes and homes of your customers. You could be sued by customers if you cause damage to their homes, or if you accidentally destroy something. Your personal assets could be used to pay damages if you don’t have a legal entity.

 

  • Sole proprietorship – This is the default structure for your business if you do not register it as a legal entity. A sole proprietorship does not provide legal protections.
  • Limited Liability Company : This is the legal entity that you will most likely choose to run your cleaning business. It is easy to set up and requires little maintenance each year.
  • C corp – The C-corp is another legal entity. It’s easier to set up than the LLC. Many business owners hire an attorney for assistance in setting up the LLC. C-corps are typically used for larger businesses that have many investors.
  • S corporation – Technically the S-corp (small company corp) is not an entity legal. It’s a tax designation. The S-corp was created by Congress to give small businesses similar tax benefits as large corporations. To determine if your LLC can be designated as an S-corp, you can use the custom calculator.

Visit your state’s official website for business registration. You can use an online legal service if you find the site difficult to navigate. IncFile can register your company for free (plus any applicable state fees).

Register for a Business Bank Account

Get a bank account before you incur any expenses or take on any new clients. You want to make sure your personal and business finances are separate as a business owner.

Separate bank accounts are useful for keeping track of income and expenses in order to file taxes. This separation of finances makes it easier to handle any IRS audits.

You can open a business check if you already have a banking relationship. Novo is a great option if you are looking for a bank. Novo is an online bank that caters to small businesses. Novo does not require a minimum balance to open a checking account. Big banks may require $1,500.

5. Get Proper Licenses & Insurance

A license is required for a cleaning business to operate in the locality. All cleaning companies will require insurance. This insurance covers any damage to a customer’s house. Workers’ compensation insurance is required if you hire employees.

Business License

Your state may not require you to obtain a license to operate a cleaning business. Check your state’s website for information about licensing requirements.

A General Business License is required for your city. A record of the businesses that are in operation is all that’s required by most cities. Visit the official website of your city to obtain a General Business License.

Atlanta, for example, requires that all businesses obtain a General Business License. This applies to both online and home-based businesses. The license costs $75. A $500 fine can be imposed if you fail to get a license.

General Liability Insurance

You should at least purchase general insurance (GL). This insurance will protect you from property and bodily injury. A small cleaning business will need GL insurance. It costs around $300 per annum.

Customers may ask for proof that your company is covered by general liability insurance before they hire you as a cleaning service. Customers want to be able to collect for any damage your cleaning might cause in their house or business.

Janitorial Bond

Although you will do your best to find the best people for your cleaning company, there is no guarantee that they won’t steal on the job. In the event of theft, a janitorial bond ( certainty bond ) protects the homeowner.

Here’s how it works. If an employee takes an item from a customer’s house, the bond company will pay for replacement. The bond company places your business on a payment schedule so that you can repay them over time. This is better than a lawsuit or large payment to the client.

A bond is required for new cleaning companies to ensure that thefts don’t cause financial ruin. An annual janitorial bond costs around $200

Workers’ Compensation

Workers’ Compensation Insurance is required if you have employees. Workers’ compensation insurance covers employees who are injured while on the job and pays for their medical bills, rehabilitation costs, as well as lost wages. Workers’ compensation will cost approximately $450 per employee annually.

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6. Buy Cleaning Equipment

Your first customer is almost accepted! First, you will need to buy the equipment necessary to do the job. Below is a list of affordable items that will help you get your cleaning business off to a good start.

These are the basics you’ll need:

  • Clean uniform or apron
  • Use paper towels
  • Microfiber cloths
  • Latex gloves
  • Use scrubbers
  • Toilet brush
  • Grout brush
  • All-purpose cleaner
  • Window cleaner
  • Wood cleaner
  • Grout and tile cleaner
  • Extendable duster
  • Sponge
  • Disinfectants
  • Vacuum
  • Bucket
  • Mop

 

Don’t be overwhelmed by the sheer number of cleaning products and brands available if you are starting from a tight budget. When you first start out, make sure to only purchase the items that are necessary. Do not spend more or get into more debt than you need.

Write down your cleaning wish list items. It’s tempting to want a premium vacuum right now. But resist the urge.

In your business plan, list your wishlist items. Indicate the net income level at which you will make each purchase. There will be milestones in your business that you can look forward to!

7. 7.Market Your Cleaning Business

Let’s discuss low-cost, free ways to get your cleaning company noticed. All online marketing, including Google My Business and social media, is free. Although physical marketing materials may have a price, you can make an impact on customers with creativity.

Material for Physical Marketing

There are many options available for physical marketing materials such as flyers, business cards and postcards. We’re talking about marketing on a budget so I will only discuss one low-cost strategy to market a cleaning company.

Leave a note on a card after each cleaning. Thank the homeowner for their service and ask them to forward your card to anyone who is interested in having their home cleaned.

If you are promoting your business using marketing materials, leave a small gift like chocolates or something that the homeowner would appreciate, such as a hand sanitizer. This is called reciprocity. This personal marketing creates an emotional connection between the homeowner and their customer, which makes them more likely than others to reciprocate.

Online Marketing

These are free online marketing strategies that will help you get your cleaning business noticed online.

  • Google My Business: All local businesses can use the GMB, a free listing provided by Google. Your GMB will be displayed first to potential customers who search for residential cleaning businesses.
  • Google My Business: After you have created your GMB listing, Google will also provide a one-page website for free. Although this is not a permanent website, it is a great option for cleaning businesses on a tight budget.
  • Social media profiles – The best advice for social media success? Choose one platform and use it well. You can choose the social platform that you like best (for cleaning, either Instagram) and build your following there.
  • Local business directory: A cleaning company should be listed at least on Yelp or Yellow Pages. You can find other directories that you should be listed on by doing a Google search for your service and seeing what results are returned.

Network in Your Community

Networking in person is an effective and memorable way to promote your business to potential customers. Try attending small business groups in your area such as the Chamber of Commerce and Rotary clubs. Volunteer to serve as a leader in order to make a lasting impression on the organization.

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Bottom line

We have discussed the steps required and low-cost ways to get your cleaning business started. A franchise is a great option for a new business owner who needs the support and training they need. After you have your first customers, it is important to put in great work. A clean house or office is the best way to market your business.

How to start a blog in 7 easy steps

How to start a blog in 7 easy steps

How to make money with a blog is as easy as seven steps. Although you can launch a blog within a day, it will take three to six months for your blog to gain traction on Google and become profitable. These steps can help you accelerate the success of your blog.

You will need to select a platform for blogging and a hosting provider. Bluehost is a great place to host your WordPress blog. It costs only $2.95 per month.

Visit Bluehost

To start a blog that makes money, you only need to follow seven steps:

1. 1. Decide what type of blog you want to start

First, decide what topic you want to blog about. Perhaps you already know what your blog will be about. You need to be aware of the basics to make sure you choose a niche with real earnings potential.

You need to narrow down a niche you are able to serve well. This will allow you to significantly reduce your competition. It is better to provide content that caters to your specific needs than a generalized piece of content at any given time. Nerdfitness, for example, was a blog that became very popular quickly despite the fact that there were many fitness blogs. It appealed to nerds who wanted to be fit.

— Ted Chong, Blogger, Digital Senior

Types of blogs

There are many different types of blogs that you can create and each one appeals to a specific niche audience. A blog where you are already proficient in the topic or have deep knowledge and experience is the best.

These are some of the most popular blogs:

  • Food blogs If you are passionate about cooking and creating new recipes, you might consider starting a food blog. This niche is very popular on the internet.
  • Wellness and health blogs: If your passion is for fitness and health, you might want to start a blog about it.
  • Business blogs These blogs are focused on a specific set of business interests and needs, such as leadership or entrepreneurship.
  • Start a Travel Blog if you are passionate about adventure and travel.
  • Lifestyle blogs A popular niche in blogging, lifestyle blogs discuss a set of lifestyle choices, interests and unique tastes from the blogger’s perspective.
  • Craft blogs If you find the idea of sharing your craft knowledge appealing and there is a large demand for DIY craft ideas, then you might consider starting a blog.
  • Finance blogs: These blogs discuss how to save money, invest your money, live within a budget, as well as other topics related to personal and business finances.
  • Blogs about sports: If your passion is for the game of football, you might want to create a blog about it.
  • Mommy blogs These blogs are focused on parenting, homemaking and personal challenges that mothers face.
  • Entertainment blogs You may blog about movies, television and music as well as theater and celebrities.
  • Beauty and fashion blogs: These blogs usually discuss fashion trends, hair, makeup, and other beauty products.
  • Hobby blogs You have the option to blog about any hobby you choose, including model trains and gardening.

It is entirely up to you what type of blog you want. You can make money blogging by choosing a niche you are comfortable with.

Lifestyle blogger Joanna Goddard talks about a variety of topics on her popular blog

Keyword Research

Because people are searching for these topics most often, you want to write about them. This will help your blog get more traffic. If people don’t find you blog, you won’t make any money.

It is important to research keywords if you want your blog posts to rank on the first page in search engine results. You can also research keywords to find out how competitive the terms you are targeting.

Google’s Keyword Planner is the best tool to do keyword research. Although it is simple to use, you will need to create a Google AdWords Account to access the Keyword Planner tool.

Blog posts that are focused on high traffic terms and low competition terms can improve the likelihood of your posts ranking highly in Google’s search results. is our guide to the best ways to rank highly on Google.

Google’s Keyword Planner helps you discover volume and competition levels for keywords

2. How to make money with your blog

Many new bloggers make the biggest mistake of not deciding how to monetize their blogs. Before you launch your blog, you need to plan how you will generate income.

Affiliate marketing is one of the most successful ways to make money blogging. You can add advertisements to your website, sell products or services, or get paid sponsorships to promote your blog posts.

You don’t have to sell anything on your blog if you are not selling products or services. If you want to monetize your blog in six months, however, you should have something to sell within six months.

Alexis Mathews - how to start a blog Bloggers don’t necessarily need to have a product to market in the beginning. However, it is a good idea to have a product or service you can launch within six months to avoid making a hobby out of blogging. From the beginning, a clear revenue stream is essential. It is very competitive in the blogging world so it is important to do your homework early on to ensure that you are successful.

— Alexis Mathews, Marketing Strategist & SEO Specialist, Premier Executive Media

You can read our popular article How bloggers make to learn more about how you can generate income blogging. These ideas will help you get started with your money-making blogging endeavors.

3. Choose Your Blogging Platform

There are two main types of blog platforms. You can have your blog hosted on a different website. Although this is often free, there are significant restrictions in blog design, monetization and visibility in search engines. You can also create a self-hosted website with a content management software (CMS), and a hosting company for as low as $2.95 using BlueHost. The best way to make money online is to create your own blog.

Create Your Blog on another Website

Many free blogging platforms are available, including WordPress.com and Blogger. These websites connect you to other bloggers.

Hosting your blog on another site has its downsides.

  • No custom domain: Since you don’t get your own custom domain name (ex: yourbusiness.com vs yourwebsite.wordpress.com). This could lower your authority as an authoritative blogger.
  • Monetization issues: Your blog won’t be fully monetized. There are strict guidelines for making money on free blogging sites.
  • You have limited control. You don’t have complete control over your website. Your personal blog will also disappear if the website hosting it is shut down.
  • Lower search rankings: SEO may not be as easy to control, which can negatively affect your page rankings on Google.
  • Design limitations for blogs: These sites have design and HTMLcoding restrictions. You won’t be in a position to design your blog exactly the way you want it to look.

If you’re not serious about building a blog, or just want to have fun sharing your thoughts and experiences with others, then consider creating a blog on another website. You can open a blog account free of charge on WordPress.com. This site also has many upgrade options that will help you grow your blog.

The WordPress.com dashboard lets you customize the look of your blog

Create Your Own Blog

Self-hosted blogs offer great flexibility in site design and monetization. A self-hosted blog is the best way to make money from your blog. Remember that every company needs a website. A blog should be part of your business plan.

These are the most popular self-hosted blogging sites:

  • Bluehost and WordPress: WordPress has become the most widely used blogging platform. Bluehost is a low-cost option for hosting a WordPress site. It costs only $2.95 per monthly. Bluehost is quick and easy to set up your blog.
  • Squarespace is an all-in one website platform that includes hosting. Squarespace’s easy-to use website-building interface makes it possible to create beautiful blogs. Prices start at $12 per month.
  • Wix This all-in-one website creator is well-known for making it easy to create a blog. Wix sites can be started for just $13 per month. Compare Wix and WordPress .
  • DreamHost and WordPress: DreamHost is another hosting provider you can use with WordPress. Plans start at $2.59 per month and don’t require a year commitment.

You can also consider other blogging platforms. These options will help you get your blog up and running quickly.

4. 4.

You will need to choose a domain if you decide to host your own blog. Bluehost offers a free domain during the first year of hosting.

Your hosting vendor can also sell your domain separately at sites such as Namecheap and Hover, where the average annual domain cost is $8 to $15. Domain renewal rates tend to be lower with domain-registration sites than with hosting providers.

These are the essential elements of a domain name:

  • Description for your blog: People will be able to identify what you’re writing about by simply looking at the name of your site. minimalistbaker.com, for example, is a food blog that features recipes with less than 10 ingredients.
  • Keywords You want people searching Google for information related to your expertise to find your blog. People who search on Google will see your primary keyword in the domain.
  • A domain that is easy to spell and pronounce If your website is difficult to spell or pronounce, it will make it more difficult for people to remember. When choosing your domain, be clear and use standard spellings.

It may take some time to find a domain name with millions of blogs online. You have a better chance of acquiring the domain name you desire if your blog name is unique.

You should immediately purchase a domain that you find. Domain registration websites are well-known for monitoring domain search queries and increasing the price for those that were not purchased.

5. 5.

After you have completed steps 1 through 4, it is time to design your blog. This will depend on which platform you use. Squarespace and Wix offer standard themes that you can customize your website.

You will need to install WordPress if you decide to use a WordPress website. Bluehost makes it easy. Navigate to the BlueHost dashboard and scroll down to the website section. Click “Install WordPress” to follow the instructions.

Bluehost makes it easy to install WordPress from its dashboard

Personalize your blog with design and personalization

You can choose from the many templates available through SquareSpace and Wix. These templates take care of key design elements for you so you don’t need to be a designer to launch your blog.

Because of its stunning modern templates, Squarespace is a popular choice for bloggers. Squarespace is an excellent choice for bloggers with minimal design skills who want to create a beautiful blog. SquareSpace has 21 templates families, which means that there are 92 designs available. This is a list of top free Squarespace templates.

When creating a blog on SquareSpace, simply choose a template and start designing your blog

The Wix ADI will assist you in designing a website based on the answers to a few questions. Wix also offers a variety of templates. Wix offers more than 300 templates. Be careful, however, because you can’t change templates once your blog is live.

Wix is one of the most user-friendly blog platforms. Wix is a great platform for people with little technical knowledge.

Wix offers more than 300 different blog templates

You will need to choose a theme to your website if you opt for a WordPress blog hosted on your own server (WordPress.org). This is the best option for bloggers looking to make a profit. A WordPress theme is a template or design framework that allows you to customize your website. There are many WordPress themes, many of them free. Premium themes offer more design options and flexibility than free themes.

Bluehost allows you to access a variety of premium and free themes when you host your blog. It’s quick and easy to install and you don’t have to stick with one theme. You can also change your theme at any time.

Example of a responsive WordPress theme available through Bluehost

Divi is a premium theme that offers more customization options to your blog’s design. It comes from Elegant Themes. Divi is not only a theme but also offers a page builder that’s easier than WordPress’s default post editor. Divi’s page-builder tool makes it easy to create beautiful pages that are customized. This is why Divi is so popular among non-technical bloggers. Divi is $89/year for annual access.

You can also hire a web developer or designer to design your blog. Fiverr makes it easy to find the right freelancer to help build your blog. Fiverr freelancers can be found for almost any budget.

Example of a website design freelancer on Fiverr

6. Develop Blog Content

After your website is built, you can start to add content to your blog. This is the most important step in starting a blog. Content marketing allows you to give your audience something valuable, build trust and convert customers into readers.

Types of blog posts

To engage your readers and make money, there are many types of blog posts that you can add to your site. For maximum appeal to new and returning visitors, the most successful bloggers mix their content.

These are some popular formats for blog posts that you can add to your site.

  • How to posts: Show people how to do something. These are the most common how-to posts.
  • Expert roundup post: Get input from experts on a particular topic or about a particular theme. Post all the expert responses in one post and add your own perspective.
  • Reviews:Choose one product or service to review and provide an objective assessment. Compare features, options, price, etc. Next, tell blog readers whether you recommend the product or service and why.
  • Success stories: Everyone enjoys a success story. Please share a story about a successful experience and the factors that led to it. This is a great way for blog readers to be inspired.
  • Interview postsInterview other people on a topic that interests you. Interview experts in your field, or anyone who has an opinion about what you are writing and wants to share their views.

You’ll quickly discover which posts are most popular and which convert visitors into buyers by experimenting with different types. Take what you have learned and use it to improve your posts.

Example of a roundup post on Fit Small Business

Other types of blog content

Your blog will not only contain blog posts. A page about you, strong calls for action (CTAs), as well as some lead magnets-based email capture devices will be important. You may need to add more content depending on what type of blog you have. The best blogging tips are not just about content creation.

Your “About Me Page”

Your blog needs a strong About Me page (or About Us). Your About page will likely be the most popular on your site. Make sure to include compelling content to show visitors why they should stay on your blog.

Your About Me page is likely to be the most popular on your website. You want it to greet your visitors and confirm that they have found the right blog. Keep it conversational and original. Your visitors should know why you created your blog and what it can do for them. Give your visitors a glimpse into your past and experiences to increase your credibility.

Strong CTAs

Strong CTAs should be included in all of your pages and blog posts. CTAs tell your visitors what they should do next. You might send your visitors to a “pillar” post. This is a post that best describes the purpose of your blog.

A second step you might want site visitors to take is downloading a resource or tool you offer. These resources and tools are known as lead magnets and can be a great way to build your email list.

Lead magnets

It doesn’t suffice to bring new visitors to your website. You need to retain them once they are there. Although email marketing is a great method, you must have an email list in order to effectively do so.

Bluehost offers a free business email account. You will need to set this up. This is an important step, since getting an email from [email protected] will look more professional than getting an email from [email protected].

Here are some ways to get email addresses from your business once you have it set up.

  • Create an electronic book or PDF: Make an ebook or a PDF that contains information not found on your website. Before sharing the information and resources, ask people to enter their email address.
  • Send out a weekly newsletter to people. To get people to sign up for your newsletter, you can either have a pop-up on your site or a box at your top asking them to subscribe to your weekly tips.

You are motivating people to visit your site by sending them regular emails about the latest updates on your blog.

Example of an email capture form featuring a lead magnet from the Minimalist Baker blog

Other site content

Your site’s other content will contain any additional information you wish your visitors to see. Images and links to products or services that you wish to promote, ads, and affiliate promotions are all examples. You can also include videos, infographics, links to related social media channels, testimonials and other content. It is a good idea to have content that helps site visitors and leads to sales.

Bri Seeley - how to start a blog “The best advice that I can give new bloggers is consistency, consistent, consistency. As a blogger, I’ve seen bloggers who desire immediate results. After posting several blogs, but not reaching a million views, many bloggers quit. You can set a posting schedule, plan your strategy, and then batch your content. Share it with everyone, more than anything, and keep going!

— Bri Seeley, Entrepreneur Coach

7. Get more traffic to your blog

In Step 6, we mentioned that creating an email list can be a great way of generating high-quality traffic to your blog. A great way to make money is to learn search engine optimization (SEO), and then implement SEO strategies on your site.

SEO strategies can be used to optimize your blog so search engines like Google recognize your pages and rank them high in search engine results. Your blog will get more traffic if you rank higher on Google’s search engine pages rankings.

Yoast SEO, a powerful plugin for WordPress that integrates with your site, is highly recommended by top bloggers. Yoast offers both a premium and free option.

A popular way to increase blog traffic is to post on social media, directing people to your blog. Facebook and Twitter are the top platforms for driving blog traffic.

Make sure you are targeting the right visitors to your blog with all traffic-generating methods . This means that you are only attracting people who are interested and qualified to use them. A website that attracts traffic to your blog from people not interested in it will increase its bounce rate. This is the number of visitors who leave your site immediately after they have finished reading. Google page rankings suffer from high bounce rates.

How to start a blog Frequently Asked Questions (FAQs).

What is the cost of starting a blog?

You can start blogging free of charge on many sites like Medium and WordPress.com. Self-hosted websites are popular for people who want to make money with their blogs. With Bluehost, you can create a self-hosted website for as low as $2.95 per month.

How can you make money from a blog?

Sites like Squarespace and Wix are great options for starting a blog. Affiliate marketing, selling products and creating sponsored posts are some of the most popular ways to make a living blogging. You can make the most of your blog by choosing a profitable niche that has enough demand over time.

How much money do bloggers make?

Bloggers make an average of $100 per month, but this is only because they don’t have sites that are optimized for making money. Smart blog monetization strategies can help even new bloggers earn between $500 and $3,000 per month. Bloggers who are successful earn anywhere from $10,000 to six figures per month. Some blogging statistics indicate that marketers who concentrate on blogging are 13x more likely to see positive returns on their investment (ROI).

Can I create a blog without paying anything?

WordPress.com Medium, Blogger, Wix, and Wix are the top places to start a blog for free. Although you can create a blog without paying for hosting, the best bloggers make their sites through WordPress.org or DreamHost.

Bottom line

A blog can be a great way for you to share your passions with other people who are interested in the same topic. If you are passionate about the topic, your blog could become more than a hobby. It can even be a source of income.

Five Steps to Start a Beauty Blog that Makes Money

It’s a great way to make some extra cash as a blogger by starting a beauty blog. You can also share your passion for beauty and make money. The demand for beauty content has never been higher, so now is the perfect time to start a blog. In just six steps, you can start a blog.

1. Choose Your Beauty Blog Niche

It’s important to think about the content that you will produce before you start a blog as a beauty blogger. Some bloggers are focused on one niche, such as skincare, while others will cover all aspects of beauty, including nail art and makeup techniques. Some bloggers create a blog that covers fashion and beauty.

When choosing your niche for blogging, it is important to think about what kind of content you will create and who your ideal audience is. You could create a blog focusing on beauty for millennials, or a blog that is exclusively targeted at baby boomers.

How to stand out as a beauty blogger

YouTube has more beauty-related content than 169 million views per year. The majority of this content is generated by beauty bloggers and influencers and not beauty brands. Beauty bloggers are competing for attention, and there is a lot of interest in the topic. You need to stand out in a highly competitive blogging niche if you want to start a profitable beauty blog.

The 15 Minute Beauty blog sets itself apart from other blogs by focusing on quick and easy beauty tips. (Source: 15minutebeauty.com)

It’s difficult to be known as an expert in all things. Therefore, it is wise to pick a specific focus for your blog. Experts in specific areas are what make the most successful beauty bloggers.

These are just a few examples of niches for beauty blogging:

  • Makeup tips and tricks for special occasions such as holidays, reunions, weddings, etc.
  • Nail art
  • The secrets of professional makeup artists
  • Beauty products that are organic and cruelty-free
  • For those suffering from specific conditions, such as acne and eczema, we have skincare advice.
  • Hair care and styles for ethnic hair
  • Cosmetic products for women aged 40+
  • Celebrity-inspired beauty trends
  • Beauty bargains
  • Beauty tips for busy people
  • Natural beauty techniques and minimalism

The Green Product Junky blog focuses exclusively on non-toxic, organic makeup and skincare products.
(Source: thegreenproductjunkie.com)

Once you have a clear idea of what you want to blog about and who your ideal audience is, you can move on to the next step: naming you blog.

2. 2.

Name your blog is an important component of your brand. Your blog name is your first impression to the world.

There aren’t any hard rules for naming your blog. However, there are some tips you can follow. These are:

  • Your blog name should be between six and 18 characters.
  • Simpler names are more memorable.
  • You can include a single topic in your title if you are focusing on one topic related to beauty. If your blog is all about makeup, you can add the word “makeup” to your blog’s title. This will allow new visitors to easily find out what your blog is all about.

Many beauty blogs include the word “beauty”, which is not surprising. These are real examples of beauty blogs names that might inspire you to think about names for your blog.

  • It’s the beauty of it
  • Sali Hughes Beauty
  • The Good Glow
  • Beautyholic
  • Glossy Polish
  • Sifa’s Corner
  • Beauty Conspirator
  • Get hooked on beauty
  • Remarkable
  • The Beauty Look Book
  • Pammy Blogs Beauty
  • Barely There Beauty
  • Beauty is for you
  • Beauty4Free2U
  • Beauty & Makeup Blog
  • Barbie’s Beauty Bits
  • Cult of Pretty
  • Nikki Tutorials
  • Vegan Beauty Review
  • Organic Beauty Blogger
  • Makeupholic World

Is it a good idea to use your name in the blog’s name?

Many beauty bloggers love to include their names in their blog titles. Your first and last names can be useful to establish a connection with your audience, as well as increase your online visibility as a beauty influencer.

Many beauty bloggers, such as Wendy Rowe and Lisa Eldridge, blog under their full names. You could launch your blog as a well-known hairstylist or makeup artist. To build your professional image as a beauty influencer, you can prominently display your full name on your blog posts.

The Huda Beauty Blog is named after its founder, makeup artist Huda Kattan. (Source: hudabeauty.com)

Acquire Your Domain

Before you commit to a blog title, make sure that the domain is available. This can be done quickly and easily with the Bluehost domain availability tester below.

Many hosting companies and top platforms offer a free domain. If you aren’t ready to begin blogging yet, but still want to be sure that you have the right to own your domain name, you can purchase it now and choose a hosting provider later. A domain usually costs less than $20 per year.

3. Choose a Blogging Platform

The best blogging platforms allow you to be flexible and easy-to-use, as well as making it easy to monetize your site. One of the two options for beauty blogs is Squarespace or WordPress.

A self-hosted WordPress blog with Bluehost is my top recommendation. WordPress is the most popular blogging platform, but it comes with some learning curves. For some beauty bloggers–particularly those who have minimal technical expertise–I recommend using Squarespace as an alternative to WordPress.

Squarespace and WordPress make it simple to add ecommerce functionality on your blog, so that you can fully monetize the online presence.

How to set up a beauty blog on WordPress

Each platform offers a different setup process. It takes just five steps to create a WordPress blog These are:

  • Choose your hosting provider.
  • Install the WordPress free software on your computer.
  • Select a WordPress theme.
  • Install WordPress plugins

Choose your Hosting Provider

Self-hosted WordPress sites offer great flexibility for blog design and monetization. Your website will need reliable and secure hosting. Bluehost offers expert support 24/7 via chat, phone, and email. Bluehost can help you launch your beauty blog for as low as $2.95 per monthly

Visit Bluehost

Install WordPress on Your Computer

Installing WordPress is easy. Visit WordPress.org to download the program free of charge. Bluehost is one of the hosting companies that will install WordPress as part their service.

Visit WordPress.org to download WordPress for free. (Source: wordpress.org)

Select a WordPress theme

The theme of a blog is a design guide and layout for the site. WordPress is a great blogging platform because you can access thousands of themes. Some themes are free, while others cost between $29 and $179 per annum. Premium themes are more elegant, but beginning beauty bloggers often start with a free theme. You can always modify themes later.

There are many WordPress theme providers. You can choose from Envato Elements or Elegant Designs to find the right theme for you beauty blog. These themes are tailored to beauty blogs by each provider.

Example of a WordPress theme for a beauty blog (Source: elements.envato.com)

Add WordPress plugins

WordPress is my favorite blogging platform because of the number of plugins that are available. WordPress plug is pre-built code that you can add to your website. A social share plugin allows your blog visitors to share your content on different social media channels. An ecommerce plugin, for example, helps you sell products through your blog.

There are many WordPress plugins that can be used to enhance your blog, just like themes. These are some of the most well-known:

  • WooCommerce Adds ecommerce functionality for your website so that you can add a shop on your blog
  • AkismetBlocks spam comment
  • Ellementor: A drag-and-drop tool to modify the layout of a blog page (this plugin is my favorite!)
  • WP RocketShortens website loading time which creates a better user experience for your blog audience
  • Social Warfare Makes it easy for site visitors share your posts via social media
  • Insert Footers and Headers:Lets add code (such Facebook Ad tracking code or blog analytics code), to your site’s header section and footer without having to know how code works
  • Yoast Search Engine Optimization:Guides through search engine optimization basics so that your blog is more visible on search engines

To add a plugin to your WordPress blog, navigate to the Plugins option on your WP dashboard and select “Add New.” (Source: wordpress.org)

Squarespace: The Best WordPress Alternative

Squarespace is a great option for creating your beauty blog if WordPress seems overwhelming. Squarespace is an all in one blogging platform. This means that you can set up your website within Squarespace. To add additional functionality to Squarespace, you can use plugins from Elfsight or SquareStudio.

Squarespace bloggers rave about the platform’s intuitive dashboard in user reviews. Squarespace’s beautiful and contemporary design templates are also highly praised by users. However, there are some customization restrictions.

A Squarespace blog is more expensive than a WordPress one. Squarespace provides a 14-day trial, and then you will pay $12 to $40 per monthly. You should start with the $26 monthly Basic Commerce plan if you intend to sell products through your beauty blog. Once you have more customers, you can upgrade to the $40 per-month Advanced Commerce plan.

It is easy to set up a Squarespace website. Simply create an account and select a plan. Then, choose a Squarespace template. Next, customize the template with your logo and branding elements. After that, you are ready to begin blogging.

Squarespace

Makeup artist Katie Jane Hughes’ beauty blog is built on the Squarespace platform. (Source: katiejanehughes.com)

4. Start Blogging

After you have chosen a platform, and created your blog, it’s time to get started blogging. It is important to create high-quality content that will be unique and stand out from the rest for your beauty blog. To attract and build a large, engaged audience, a strong blog content strategy will be key.

Decide what you want to blog about

Your chosen beauty niche will determine the topics you cover on your blog. These are some examples of the most common blog posts that beauty bloggers add to their websites:

  • New product reviews
  • Listicles of the best products
  • Tutorials for nail, make-up and hair
  • Skincare regimens
  • Tips and Tricks
  • Best budget finds
  • Special occasions: Beauty tips
  • Comparisons of beauty products “this vs. that”
  • Solutions for problematic skin, hair or other areas
  • How to achieve celebrity looks with less effort
  • Interviews with experts
  • Seasonal trends

Lists of “best” products for specific situations or seasons are popular on beauty blogs. (Source: wendyrowe.com)

It is your goal to discover what your ideal readers are looking for and to provide them with that information in engaging forms. Beauty bloggers who are successful use a mixture of text, beautiful images, and helpful videos to add variety to their posts.

 

Tip For more content ideas, check out our post Top24 Beauty Blog Ideas and Tips

 

Make a blog editorial plan

You must create a content plan to make money from your beauty blog. A blog editorial calendar is a great way to organize your thoughts, set deadlines, and set goals for your blog content.

To manage your editorial workflow, I recommend Trello which is a free tool. Trello can be used to manage your content creation timelines, organize post ideas and track published content.

Example of a beauty blog editorial plan created with Trello (Source: trello.com)

You want your posts to be both beautiful and helpful.

You’ll be amazed at the beauty blogs in your niche. If you don’t have a beautiful site, you won’t be noticed as a beauty blogger.

You’ll need to choose a blog theme or template that is attractive. But, it’s not enough. You should also use amazing images in your posts. And you should use lots. Beauty blogs are more likely to have far more images than other blogs. Your audience will also be searching for tutorials and how-to content. These can be best done via video.

Freelance services can help you create images and videos, as well as assist with branding. You will find many highly skilled and affordable freelancers at Fiverr.

Tutorial videos are extremely popular on beauty blogs.
(Source: janeiredale.com)

5. Use Effective Monetization Techniques

You must treat your beauty blog as a business if you want to make it a successful one. This means that you must think about how you plan to make money. There are many ways to monetize your blog. Multi-monetization is a key strategy of the most successful bloggers.

 

Tip How To Create a Blog Plan – which includes a free template for a business plan – to learn how to manage your blog like you own a business.

 

Best Affiliate Marketing Programs For Beauty Bloggers

You’ll be discussing many beauty products as a beauty blogger. You’ll provide links to the places where your readers can buy those products as a convenience. To earn a commission for every purchase made by a reader of your blog through one of your affiliate links, you can join networks and programs.

The following are the top affiliate programs for beauty bloggers:

  • Amazon Associates
  • BH Cosmetics
  • Madison Reed
  • Target
  • Sephora
  • Ulta Beauty
  • Integrity Botanicals
  • SkinCareRx

To gain access to more beauty-related businesses and brands, you can join affiliate networks such as ShareASale, CJ Associates, or Rakuten Marketing. It’s worth searching Google for affiliate programs if you are interested in a particular brand or use it regularly.

Affiliate marketing can bring you a lot of money depending on which programs you are enrolled in. You can expect to make anywhere from 1% up to 25% on the product’s total price.

Limit your product recommendations to those products that you have used and loved. Do not compromise your integrity for a commission. You’ll lose customers if you suggest substandard beauty products.

The Meg O. On the Go beauty blog monetizes through affiliate marketing. (Source: megoonthego.com)

Make Sponsored Posts

Many beauty bloggers work directly for brands who pay a fee to post sponsored content. Joining influencer networks such as TapInfluence and Linqia is a great way to get in touch with beauty brands.

Brands can also be negotiated with directly by you. Create a blogger rate card listing your sponsored post rates and details about the brands that will be receiving them.

Earnings from sponsored posts depend on many factors such as your site traffic, social reach and quality. From $50 to thousands of dollars per post, you can make as little as $50. Influencers with millions can earn five- to six-figures per posting, but this is an exception and not the rule.

Linqia is a popular influencer network for beauty bloggers who want to monetize their blogs. (Source: linqia.com)

You can sell beauty products on your blog

Many beauty blogs have online shops that allow site visitors to make purchases right from the blog. Either you can sell third-party products, or you can create your own private-label products.

 

Tip How To Sell Private Label Cosmetics for more information about how to create your own cosmetics line.

 

Join the Top Ad Network

Beauty bloggers also make money through advertising. There are two options: you can negotiate terms and rates directly with businesses and brands, or you can join an top advertisement network which will take care of all details. Google AdSense, SheMedia and Mediavine are the most popular advertising networks for beauty bloggers. AdThrive will be a highly-paying network that you should check out once your blog has more than 100,000 page views per month.

Advertising earnings will depend on the quality and quantity of your blog traffic. While most bloggers make only a few dollars per month from ads, the number of page views that a blog receives each month can increase to the six- or seven-figure mark.

Top Tips for Beauty Bloggers:

Now you have all the information you need to launch your beauty blog. To help make your blog more successful, I have a few additional tips for you.

Pay close attention to your competition

You are likely already following many beauty bloggers and influencers if you are passionate about beauty. You need to expand your competitive monitoring if you are a blogger looking to start a business.

Pay attention to what other bloggers are blogging about, how their fans are sharing and commenting, and how their competitors are monetizing their blogs. Take what they do well and what they don’t and create ways to make your blog stand out from the rest.

Master Basic Search Engine Optimization (SEO) Techniques

You need to understand the basics of SEO if you want people searching for you on Google. These are the basics of SEO:

Actively promote and market your blog

You must market and promote your blog effectively, last but not least. A strong social media presence is a key marketing strategy for beauty bloggers.

Most successful beauty influencers have profiles on Instagram, YouTube and Pinterest. It can take a lot of time to create posts for all these social media channels. To help you keep your social media presence active, you might consider hiring a virtual assistant from Fiverr if you have the budget.

If you have a limited budget and are short on time, I suggest focusing on Instagram and YouTube. There is a lot of demand for beauty content. You can always add more social channels to your marketing mix over time.

The Sara Beauty Corner blog has 10.6 million subscribers on its YouTube channel. (Source: youtube.com)

Bottom line

If you follow these five steps, it’s easy for you to start your own beauty blog. Affiliate marketing, sponsored posts and advertising are the best ways to make money blogging about beauty.

Although there is increasing demand for online beauty content, you need to create exceptional content that stands out from the crowd of beauty bloggers. Don’t forget to share your blog on social media, particularly Instagram and YouTube.

How to Start a Business: The 12 Steps Founders Encounter on Their Entrepreneurial Journey

How to Start a Business: The 12 Steps Founders Encounter on Their Entrepreneurial Journey

Running a company can significantly affect your life and the lives of those around you. However, before you can run a company, you will need to learn how to begin a business.

Deciding to start your own business can seem like a daunting prospect if you have never done it before. Fortunately, lots of other entrepreneurs have, and you may benefit through the wisdom they gleaned from their successes–and their errors.

These 12 time-tested steps about how best to begin a business–whether it is your first or your 10th–will assist you with everything from locating and validating your money-making concept to figuring out your transport strategy to eventually launching your service or product.

Shopify research shows that lots of entrepreneurs cite flexibility and independence as the key reasons why they started their own company.1. Find a business idea

Locating a business idea is something which you are able to approach systematically by relying on time-tested approaches that have been effective for other entrepreneurs. Regardless of Whether you are looking to start a low-investment business on the side or you would like to go all-in in your idea, the best way to find a product to market begins with asking questions:

A. What is the possible opportunity size?

Entrepreneurs tend to be too dismissive of little markets. Yes, the market size must match your ambitions from the company, but the chance size of a particular niche is dependent on a few different dimensions. By way of instance, if a product group has relatively few active clients, but the price of this item is relatively large and requires repurchase, that is an attractive opportunity that creators focused on market size may overlook.

Having said that, the costs to obtain any customer is not exactly cheap nowadays. The best opportunities will come from product places where you are able to encourage repeat purchases, either in the form of a subscription or by (finally ) upselling and cross-selling clients complementary products. That could come later, but keep the possibility in mind while you explore opportunities.

Business inspiration: Daneson is a company which sells luxury toothpicks. The small market size will affect potential earnings, but as a specialty brand, targeting the appropriate customers and acquiring them could lead to Daneson owning the space.

B. Is it a fad, fad, or developing market?

The trajectory of a market matters more than its present state. If you need your company to go the distance, remember it is not just crucial to comprehend the demand for a class today except to know how it may fad in the future. Does your product or market fall to a fad, fashion, stable, or developing market?

  • Fad. A fad is something which grows in popularity for a short time period and fades out just as fast. A fad can be rewarding if your entry into the market and exit are timed perfectly, but this is sometimes tricky to predict and a recipe for failure.
  • Trend. A trend is a longer-term direction the market for a product appears to be taking. It doesn’t rise as fast as a fad, it lasts longer and, it also will not decline nearly as fast.
  • Stable. A stable market is one that’s resistant to shocks and bumps. It’s neither diminishing nor growing but keeps itself over long periods of time.
  • Growing. An increasing market is one which has seen constant growth and shows signs of a long-term or permanent market change.

C. What is your competition?

What does the competitive landscape look like for your goods? Are there many competitions, or very few? If there are a whole lot of competing companies in your specialty, it is often a sign that the sector is well recognized; that great for ensuring need exists, but it will also ask that you differentiate what you provide (to a degree) so as to draw customer attention and build market share.

D. Will there be limitations and/or regulations?

Before diving into a merchandise class, ensure you realize the regulations or limitations that will apply. Certain chemical products, food products, and makeup can take restrictions by not just the country you’re importing your products into but also the states you’re sending your product to.

2. Choose a business name

What is in a name? For starters, your company name is a universal aspect of your marketing; it shows up anywhere you do. Word of mouth is hard enough to make, so there is no reason to make life more challenging with a boring, confusing, or insignificant business name.

Having said that, the first days of starting a company are fluid, with very little being set in stone. Whatever name you come up with now is not the one you need to live with forever. Keep things simple and focused: find a name for your company which makes it clear what you do, that is short and memorable, which isn’t already being used in your industry. This is not an effortless task, but it is very achievable with a little bit of ingenuity.

Name generators will be able to help you think of a first set of ideas–the rest is up to you. If you are starting from scratch, there are also a couple time-tested methods to lean on for management. A memorable and fitting name often has the following attributes:

  • Short and Easy. A fantastic tripwire here is if you have spoken about your business idea before and people often ask you to repeat the title. Do not make customers function to remember your brand. A couple of words is perfect, although three to four short phrases may also work if they form a definite term. (E.g., Storq, Star Cadet)
  • Different. If your market research indicates that everyone in your business appears to have similar names or depends on similar components, consider avoiding these tropes and veering in a very different way; many manufacturers underestimate the advertising upside of wild creativity. You can always amend your title with your product group to combine clever with clear, also. (E.g., Deathwish Coffee, Beefcake Swimwear)
  • Original. You will need to make sure your organization name is not in use by another company, particularly a competitor. To do so, run a free trademark search in the countries you’ll do business in, and be certain that you check Google and social networking sites, too. The same holds for URLs, so run a fast domain name search before you enroll anything. (If you are still unsure, it is ideal to consult independent legal counsel for advice specific to your enterprise.)

3. Validate your product idea

Until people pay you, all you’ve got is a list of assumptions. Market research, surveys, and opinions from family and friends can point you in the right direction, but the calling card of authentic product validation is the sound of the cash register ringing. So, the first and possibly best way to confirm your product is to create a few initial earnings.

There are, however, quite a few strategies to validate your prospective idea as you are developing it. Most focus on a single essential action: dedication. Let early clients commit in some form or fashion to demonstrate that, yes, people are interested in purchasing this item and they are not just telling you what you need to hear.

This bias toward experimentation and speed can save you from costly mistakes down the road. It’s advice so straightforward and clear it too often gets ignored: make sure you are selling something people want. Here are a couple of ways to check the waters before diving .

  • Establish a shop to take pre-orders. Imagine having product validation before creating your product. Pre-orders make it possible. Through time, clients have become more accustomed to and comfortable with paying for a product now that they will receive later. Describe and sell what you are building, honor your promises, and throw your web before putting that first inventory arrangement.
  • Establish a crowdfunding campaign. Kickstarters are not the cure-all tonic to your finances woes, but they’re nevertheless a valuable way to get funds in the best possible source: clients. Kickstarter is not the only game in town, either, which can be helpful for brands working beyond their platform’s most prominent product categories. Browse our listing of websites and see if one works for you.
  • Sell products in person. For specific products, like homemade products, local fairs and markets provide the perfect way to check a product: by producing a first batch and selling to clients in person. When Nimi Kular and her family’s company, Jaswant’s Kitchen, first began selling their home made recipes, they found this approach indispensable. “Selling in person at a craft show or neighborhood pop-up is a superb way to talk about your story, get comments, and clarify the advantages of your product to prospective clients,” states Nimi.

There are different ways to validate your product ideas, but when in doubt, begin selling as fast as possible. There are drawbacks to moving too quickly –if you rush and attempt to market a product before it is ready, all you will learn is that people do not like bad products. However, our experience is that most entrepreneurs wait too long to begin validating their ideas.

Consider this: if you are customer-driven, then trust your prospective customers to direct you to the ideal product. No matter how smart you are, there is no substitute for direct, pointed opinions from a paying client.

4. Write your business plan

Writing a business plan helps formalize your thought and can streamline the business-creation process by getting you to sit down and think things through methodically.

And, yes, strategies are (frequently ) worthless, but planning is everything. Many entrepreneurs say that they rarely look at their strategy once they have launched–but they will also tell you there is value in thinking through and exploring your thought; writing a business plan is the best canvas for this exercise.

At the very least, you will quickly figure out what questions you do not have answers to. Having a firm grasp of your”known unknowns” is crucial because all it means is that you are actively not prioritizing finding a solution right now; that is a great deal better than being unprepared or caught off guard, especially in the event that you struggle to answer these questions while searching for financing.

TIP: If you are interested in writing a business plan but turned off by stodgy paperwork, we have developed a sample business plan template which you will actually use. Thousands of individuals have made a copy to repurpose to their own strategy, and it is totally free to use.

Your daily of getting your company off the ground will definitely move on a much shorter deadline than the normal business plan. And that’s a fantastic thing; you will need to know what you believe, not what you believed . Nevertheless, the first draft of your plan is similar to charting a course for a planned destination. On the way, things will change, and minute details in the initial plan will become out of date. But if you do not know where you are going, how will you know when you have arrived?

5. Get your finances in order

The objective of any company is to make money. Otherwise, you simply have a hobby (which is also OK!) . But if your aim is to run a company, knowing what you will want to begin and how to handle cash flow as soon as you have it’s going to be integral to your success. Even though it’s tough to find a definitive list of reasons as to why most businesses fail, cash flow and inadequate capital are frequent culprits.

There are two sides to this coin: financial literacy and procuring funding (if it is needed). Let us begin with the first one. There are loads of businesses you can begin with minimal startup costs, but others will require money for inventory, equipment, or physical area. A clear view of your whole investment–before you invest a penny –is essential for helping to make significant projections, like when you will break even.

Where the money ends up moving will mostly be determined by your organization, but our research indicates that for most companies, merchandise and inventory costs represent a large share of invest in Year 1. If those calculations show you will need more funds than you can afford to spend out of pocket, you may look at choices like a small company loan, a Shopify Capital deal (for those qualified), or a crowdfunding effort.

Shopify data demonstrates that in their first year of business, entrepreneurs spent the most amount of money on product costs (raw materials, inventory, production, etc.).

The next part of the equation is financial literacy, or understanding the flow of financing by your enterprise. Bear in mind, if the math does not work, your business won’t work. Bookkeeping should be one of your main financial tasks after you’re ready to begin making purchases for your company. Accurate records of your earnings and expenses can allow you to keep an eye on cash flow and result in a smooth transition into working with an accountant or bookkeeper in the future –when you are ready to afford expert help in these areas, it is a number of the best money you invest.

To make managing your finances much simpler, take some opportunity to open a company bank account and receive a business credit card. Keeping your personal and professional finances independent makes doing your business taxes considerably simpler and will help you automate some of the fiscal actions to starting a business too.