In 13 Easy Steps, How to Start A Jewelry Business

In 13 Easy Steps, How to Start A Jewelry Business

Online jewelry sales are increasing by 5 to 6 percent each year . By 2025, the global jewelry industry will be worth $4480.5 billion.

These stats show that selling jewelry online and starting a home business are great ways to make extra money. There are low entry levels for getting a piece of this huge spending. You can make handmade jewelry at home, and your online shop will reach customers around the globe.

How do you start a online jewelry business

01. Your online store

Websites are essential for every business, including your soon-to-launch jewel store. Why? A website can open your small business to thousands of potential customers. Even if you live thousands of miles away, people can still find your jewelry and place orders. You can expand your customer base beyond the city or town you live in.

You don’t have to spend hours opening an online store at this stage. Wix is an eCommerce platform that will help you get your jewelry store online.

Next, you can start creating your store using an eCommerce template. These premade websites have been professionally designed to increase sales.

The templates are customizable, so don’t be alarmed. Edit page layouts, modify colors, add or remove features, pages and images, as well as upload custom imagery to the site. These are the features to be aware of when selecting the best eCommerce template .

  • A homepage featuring a large image of a hero that grabs the attention of visitors
  • A navigation bar that allows shoppers to browse different categories
  • Large product images zoom in when the visitor hovers over them
  • The purchase process is simplified with one-click add-to-cart buttons
  • There are prominent call to actions buttons (CTAs), that encourage shoppers to convert such as Shop Now and Add to Cart
  • Templates for information pages about your about section, shipping policies, returns policies, and payment methods
  • Take a look at Linkedge Jewelry’s homepage. The Wix template they use has a hero image that highlights their jewelry line and styles. The homepage also features a navigation bar with a call to action and a call to actions that direct people to the product catalog.

02. Source your materials

When you start an online jewelry shop, the next thing you should consider is what pieces you will be selling. Consider the materials that you will need to make each piece of jewelry. You can think of items such as:

  • Stud earrings
  • Pearls
  • Diamonds
  • Precious metals
  • Gemstones and beads

A plan of action will be needed to determine where your materials will come from. Small businesses can start with local craft shops and online marketplaces such as Amazon or eBay. You can also search the internet for other options. You’ll find good quality materials at a reasonable price almost all the time.

It’s important to estimate the cost of manufacturing your jewelry. To get an estimate of the total manufacturing cost, price each element individually. Then shop around to find the best deal. You have more profit margin if you have lower manufacturing costs.

03. Choose a business model

The online business model for your jewelry store describes how you source and sell products.

You have a lot of options in the jewelry industry.

  • Custom jewelry making company: Find materials and make your own handmade jewelry to sell online.
  • Sourcing fine jewellery: Find the styles that you like from different jewelry designers and suppliers. You can build a brand around the quality and style of jewelry you love, and then sell their products to your clients at a profit. Customers can visit your store to search for a particular type of jewelry or designer.
  • Start Dropshipping – Work with a wholesaler or jeweler who picks up, packs and delivers the item to customers whenever they place orders through your website.

Make a business plan that describes the model you will use. This document will outline how you plan to source, manufacture and sell your jewelry. It also includes information about the person to whom you are selling it.

Need assistance creating a business plan for your company? This template is free and can be used to help you plan how you will manage your new jewelry company.

04. Brainstorm a name for your jewelry business

A strong business name is essential for every business. It is how customers get to know you and will be prominent for all your business assets, including your website, invoices and bank statements.

When you are brainstorming your business name, there are two options. One option is to choose a name that’s not related to jewelry, and then create a separate brand that’s recognized in the jewelry market. Your business name could also imply that your jewelry is sold, as in Goldsmiths or The Diamond Shop.

If you are looking for the best place to begin, our jewelry business name generator can help. Enter the product type you want to sell, such as necklaces or earrings. There are many options for jewelry business names.

 

Brand names should be short and simple to remember. Avoid words that are hard to spell. It’s easier for customers to remember your brand name than it is for you. This will make it easier for them to find you online.

Also, it’s a good idea to verify that your chosen business name has the domain and any social media handles. This information is displayed by Wix along with other domain extensions beyond the “.com” format.

The consistency of your brand across platforms can help increase brand consistency. This has been proven to help businesses increase their revenue by up to 33%. Your domain name should match your business name. Customers will be more likely to visit your jewelry brand’s website if it is easy to remember.

05. Any issues that may arise should be resolved.

This stage will give you a brand name to use for your jewelry business. Before you sell your jewelry online, make sure you check with the trademark office that you aren’t infringing on any other business.

After you have received your all clear, register your jewelry business. You can register as an LLC and avoid being held responsible for any problems that arise as your jewelry business grows. A registered business can often offer tax benefits. This is especially important if your goal is to grow your jewelry business beyond a side-hustle to a full-time career.

It is also important to open a new bank account. This will allow you to keep track of business income and expenses without having it mixed in with personal transactions. Make sure you choose an accounting program that is compatible with your business bank account. When it comes time to pay taxes, knowing exactly what is coming in and out will be a huge help.

You should also consider the legal requirements for jewelry sales. To avoid getting in trouble, it is important to follow jewelry rules. To prove that your jewelry is authentic, some countries require that you obtain a certificate . To be able sell your jewelry at its highest value, others may require that it have a mark.

06. Understand your audience

You need to understand your customers, regardless of the products you sell online. These buyer personas will help you create products and pricing they will love, as well as a marketing plan to position them in front of your products.

Before starting your own business, do some market research to determine who would purchase the jewelry that you are selling. Do you sell low-cost fashion jewelry that teens will wear? For women over 30 years old, do you offer customized jewelry? Your target audience lives where?

This is best done by doing some competitive research. Look for jewelry stores that sell similar items to yours and take a look at who they are marketing to. Your potential customers are likely to be similar.

Show your jewelry to different people to see how they react. Do they want to buy it for themselves? What are the qualities of the person who will be receiving your jewelry?

Your goal at this stage is to learn as much information as possible about the people most likely buy your jewelry. Do not be afraid to interview family members and to organize focus groups for feedback. Focus groups can be facilitated by video conferencing tools such as Zoom or Google Meet, without the need to meet in person.

As you sell, you will collect more data. This is where you can get a better idea of your customers. At this point, it is important to identify your ideal customer. You can go backwards to fine-tune the business strategy, to create content, market your jewelry using their language, show photos of their target audience, and create a product that they will buy.

07. Your pricing

Knowing your target audience is key to knowing their price range for jewelry. It’s as easy as asking them what price they are willing to pay for this kind of jewelry while you research.

You can also check out what jewelry products are selling online for similar prices. You need to price your jewelry competitively. Too high will alienate people, too low will not make you enough money to sustain your new business.

No matter where you decide to set the price, be sure to include production and material costs. If a bracelet’s materials cost $15, and it’s being sold for $20, then you won’t make much profit if at all.

Begin by calculating your cost. This includes:

  • Manufacturing
  • Labor
  • Shipping
  • Website
  • Marketing

Add between 5-20% profit margin depending on your item’s overall price. This will ensure that you make a profit on every item, regardless of your overheads.

Keep in mind that the prices you set up for your jewelry business may not be the same ones you sell at months later. Research is key when you are just starting out. You might consider dropping prices if you discover that customers are reluctant to buy your jewelry due to feedback. Soon, you’ll find a price point that customers will pay for your jewelry.

08. Find the right place to sell your jewelry

As a small business owner, one of your most important decisions will be where to sell your products.

For jewelry sellers, marketplaces such as Amazon and Etsy are a great way to reach a global audience. There are many benefits to opening your own online shop.

  • Do not pay fees to the marketplace for transactions.
  • You have complete control over the design and experience of your users.
  • Every marketing effort you make for your jewelry website will benefit your brand, not the marketplace.

You don’t have to do one or the other. Wix allows you to easily connect your store to marketplaces such as Amazon and eBay. This allows you to list all your catalogs on these online marketplaces. Integrating with eBay allows you to manage all of your inventory through your website’s dashboard.

allows customers to shop your products via social media.

09. Create a logo and brand for jewelry

We mentioned earlier that the name of your jewelry company is the foundation of your brand. This is the stage where you will create other assets that help enforce brand consistency such as a logo.

This can be done by a professional designer, or you can do it yourself if you are just starting out. You can use tools such as the Wix Logo Maker to choose a color scheme. So that your customers can recognize you, it is important to maintain consistent branding at all touch points with your jewelry store.

This is why you should also make other brand assets during this stage.

  • Headers for social media
  • Letterheads
  • Business cards
  • Invoice templates
  • Email signatures

Your brand may take time to become ingrained in the minds of potential customers. But strong eCommerce branding has tenfold value: 60% millennials expect consistency across all channels. This loyalty is 10x greater than one purchase.

10. Photograph your jewelry in large, clear images

Did you know that 83% US smartphone users believe product photography has “very” or “extremely” influence on purchasing decisions?

High-quality photography is essential for taking pictures of your jewelry. High-quality cameras are essential to capture photos of your jewelry.

A variety of product photos is a smart idea for an online jewelry shop. It’s easier for potential customers see jewelry pieces clearly when they are photographed against a clean background. You might also consider taking photos and close-ups of the jewelry in action.

Flair Accessory shows, for instance, how their necklace looks on a model.

It’s important that shoppers are able to see the item with reference to something familiar. This will allow them to gauge the size, depth and color of the jewelry. This helps to reduce returns 22% because the product is different in person.

11. Optimize category and product pages on your website

A homepage should welcome visitors to your jewelry website. Bright, clear images that make it easy for customers to find the right jewelry are the keys to increasing the number of people who visit the homepage.

To make it even easier to shop, you can create category pages for each style or type of jewelry. You can categorize your jewelry by types such as rings, bracelets, necklaces and rings, or costume, antique, or fine jewelry. These categories can be linked from the main navigation bar of your site.

This is Reva Grey, who shows it in action.

These categories could be used in a variety of ways. Consider the conditions that people might be purchasing products. Do they want to buy a gift for their spouse? Are you looking for personalized jewelry Looking for a particular material? These categories make it easier to locate the product you are looking for.

You will be able to link to individual product webpages within your categories. These pages must contain a product description for each item in your jewelry collection. A product page that sells jewelry should include everything that a customer might need to know.

These are the essentials:

  • Price
  • Images of high quality
  • Product dimensions
  • Click on the Add to Cart button

These are other elements we recommend for product pages:

Include a guideline on how to measure the ring size if you feel it would be useful. Link your customers to a guide if they are unsure about the type of material they should buy. This is a method Medusa Label uses to inspire confidence in potential customers’ purchasing decisions.

12. Create a free marketing strategy

Now that you have created beautiful jewelry, it is time to find the right customers to sell your products. Make a plan for how you’ll drive customers to your online store, and get them to purchase your products.

The good news is: To get customers to your doors, you don’t need to spend money on a marketing strategy. These are some free marketing strategies that you can use to start a jewelry business.

Word of mouth

The overwhelming majority (92%%) of people trust recommendations from their friends and families more than advertisements. Ask your friends and family to share your website on their social media networks or in jewelry-related conversations. Even better, you could create a template that they can cut and paste.

Ask your customers to do the exact same thing. You could offer them incentives such as a discount on their next order.

It’s a win-win situation for all parties. This allows the customer to purchase another product at a lower price, while the jewelry store earns a repeat client and visibility through personal recommendations that could lead to more customers.

Social media

Pinterest and Instagram are great visual platforms for jewelry retailers as they allow customers to see the product in different settings. Facebook is also a must-have. People use brand pages to search for information such as reviews and website links.

To promote your online jewel store, you can create social media pages on these two sites. You can build a following by:

  • Regular posting
  • Interacting and learning from other jewelry-related profiles
  • Monitor influencers who work with other jewelry retailers. You could offer free products in exchange for a shoutout on the page.
  • Use relevant hashtags such as #jewelry and #handmadejewelry in your content to reach people that don’t already follow you.
  • Use the Shop features. Integrating your business with Facebook or Instagram will result in a Shop section on your page that highlights products from your product catalogue.
  • Encourage customers to post images of their jewelry on Facebook and tag your company. This is a great way to get free publicity and to get content to repost on your profile, as Brilliance In Diamonds does.

Search Engine Optimization (SEO).

Although this takes longer to pay off, it is well worth it. Google will show you in the results page for terms that your audience is searching for, such as “women’s diamond jewelry” and “men’s wedding bands”.

Here are some ways to optimize your jewelry site for search.

  • Use keyword search to determine which terms your target customers are searching for when shopping to purchase jewelry
  • Avoid keyword stuffing. Sites that use keywords naturally are more likely to be rewarded by search engines than those who stuff them in every sentence.
  • For people who are part of the sales funnel, create blog articles. These articles could include tutorials on how you measure rings or “How to choose a jewelry gift to your mom” You can even jump on fashion trends such as this guide to fall jewelry from Brilliance In Diamonds.

Email marketing

To encourage site visitors to enter their email address, use a popup form to do this or add the form to your website’s footer. You might offer something in exchange for their email address such as a discount code, or access to exclusive content.

You can see how Linkedge Jewelry makes use of a pop-up and the promise to offer a discount in order to attract new subscribers via email:

Once you have a mailing list, then use email Marketing to promote holiday sales and new products as well as business updates.

13. Online advertising is a viable option

It’s clear that free marketing strategies can help customers find your site. It might take some time for organic marketing campaigns and to start driving significant amounts of traffic.

Facebook ads can be used to quickly increase awareness and sales. Facebook offers very precise targeting. With specific targeting settings, you can select the people most likely to purchase your jewelry. This is an example of how that might look:

  • Aged between 30-50
  • Female
  • Are you interested in jewelry?
  • An upcoming birthday

Budgets are important when you first start using Facebook Ads. Your campaigns should be optimized to make more than what you spend on them.

source https://www.wix.com/blog/ecommerce/2020/12/how-to-start-jewelry-business

How to turn your Wix website into a sales bomb

Online shops often have more potential to make sales than brick-and mortar locations when it comes down to selling. Online sales allow you to reach a larger audience and reduce costs.

Online shops are simple to set up. Wix’s eCommerce platform makes it easy to set up an online shop. Wix also offers a wide range of features and apps that will help you increase sales and profit.

A professional eCommerce website is essential if you want to sell like a pro. We have the tools to help you do that. This is the ultimate list of tasks to make your Wix website profitable.

01. Select an Effective Domain

Your website’s domain is the backbone of your business. Your website will not be able pick up if it doesn’t have a clear and intuitive domain name. It is important to choose a domain name you can easily type, understand, and speak out loud. Choose something simple, catchy and clever. The more concise, the better

You can buy your domain name right from your Wix account. You can even get the domain name as an offer if you purchase a yearly eCommerce Package. You just need to make sure that it is available.

02. Start an Online Ad Campaign

Advertising your online shop is one of the best ways to increase traffic to it. You can activate the “Get Traffic” app in your Wix Business Apps section. This allows you to target ad campaigns across large networks of locations. “Get Traffic” makes it easy to set up your ads online.

These are the questions to ask before you launch your first advertising campaign.

  • Targeting – Who are your target markets?
  • Keywords – What are the most effective key words to attract your audience to your website?
  • Call to Action: What can you do to encourage viewers click and shop?

03. Monitor Your Website’s Performance

Professional marketers will tell you that statistics and numbers are critical to your online success. Understanding your customers’ shopping habits is key to increasing sales. Your customers’ browsing habits on your website can give you valuable insight into your marketing strategy.

Google Analytics is one of the most powerful tools for measuring and tracking online performance. Google Analytics gives you amazing information about your visitors, their demographics, and how they arrived at your site. It also provides insight into what they like or don’t like. You can integrate Analytics with your Wix online store.

04. Optimize Your Shopping Experience

Your online shop must offer customers a simple and convenient shopping experience to ensure a steady stream of new purchases. This is why the Wix eCommerce platform was designed and built.

Shopping Cart is a great solution for both shop owners and shoppers. It turns any Wix website into an online shop. It’s easy to set-up and customize. You have full control over all important eCommerce elements such as product customization, inventory management, check out settings, and so on. ).

05. Increase brand awareness

Your online shop should be taken seriously. Brands are sought out by people who trust their service and quality. You can build a loyal customer base by increasing your brand awareness.

These are some ways to make people aware of your brand:

  • Favicon can be added to your website.
  • To ensure that your website title and logo are always visible to your customers, use the fixed feature.
  • You can post frequent updates to your website’s news feed, blog, Facebook page, Instagram account, or other platforms that work for you. This is a great way for followers to stay engaged.
  • Use consistent design layout for your website, packaging, advertising material, business cards, etc.
  • Optimize your online store for mobile browsing to ensure your branding and messaging work well on all devices.

source https://www.wix.com/blog/ecommerce/2014/01/get-more-sales-online

9 Steps to Starting a Food Truck Business

A solid marketing strategy is essential to help build your customer base and create a compelling concept for a food truck. A food truck is an excellent money-making venture idea. Food trucks that are successful can make more than $500,000 annually, and the startup cost is around $40,000.

It takes approximately three to twelve months to start a food truck. These nine steps are necessary:

  1. Find out more about local food trucks and the laws that govern them
  2. Select a name and a concept
  3. Register your company and open a bank accounts
  4. Fundraise for your food truck
  5. Licenses, permits, or insurance?
  6. Get your food truck registered
  7. Equipment and supplies can be purchased
  8. Train and hire staff
  9. Your food truck can be marketed

Let’s look at each step.

1. 1.

Restaurant MBA estimates that the failure rate for food truck businesses is 60% within three years. Planning is often the key to a successful food truck or a failure. It is important to plan your food truck business so that you fill a gap in the market, supply a demand and operate within the law. Do your initial research and find out about the local food truck scene. Also, research local regulations and laws. These facts will help you determine if a food cart is the right business model for you.

Well-targeted food trucks draw big crowds.
(Image by James Frid from Pexels)

Evaluation of the Food Truck Scene

There are many food trucks in different areas. Before you start sketching your menu business plan, it is important to get an idea of the type of food trucks that are available in your area. Local food trucks can be found at festivals, farmers’ markets, and food truck festivals. You can start your search by simply searching the internet for “food trucks” along with the name of your county.

Take note of the following:

  • Cuisine You want to choose a food idea that isn’t being offered by other food trucks around your area. You don’t want to be the only falafel food truck operating in a small community. You also want to choose a cuisine that is popular.
  • Prices If most food trucks in your neighborhood sell food between $5 and $8, you won’t be able to go too far from this price range. If your area has many gourmet-style, higher-priced trucks, you’ll be able to let your imagination run wild.
  • Parking Location This will allow you to see which neighborhoods are truck-friendly and which ones aren’t.
  • Hours of operation: Breakfast or lunch is a popular time for trucks if many people commute to your area for work. It is a smart idea to develop a breakfast or lunch menu. You might prefer a late-night snack or dinner menu if you’re in a college or tourist town.

Take note of the service style and menu sizes at local trucks. Also, take note of where they park and how busy they are. You can also check out their social media accounts to see how well local trucks market themselves. Ask truck owners about their most pressing operational issues. They will be eager to share their experience with a new food trucker. The camaraderie and support from other food truck operators is one of the greatest aspects of most food truck networks.

Investigating Local Food Truck Laws

There are three main categories of regulations for food trucks: health, zoning and vehicle requirements. The health regulations regulate what equipment you must have for your truck, what permits your employees require, and whether or not you need a commissary. Zoning regulations dictate where your truck can be parked for service, in what areas, and how long you can leave it there overnight. You will need to register your truck, get a commercial driver’s licence (CDL), and determine what vehicle type you can use.

Each state, county, or major city has its own regulations for street vending and food trucks.

New York City requires that every person who works on a food truck must have a mobile food vendor license. Los Angeles requires all food trucks to display No Smoking signs on their trucks. All food trucks must have a current contract with the commissary kitchen in many major cities.

The Commissary Kitchen is A commercial kitchen that can be rented by the hour or daily and which supports mobile food operations. The kitchens in commissaries have refrigeration equipment and cooking equipment. They also have storage areas that can be used to meet the needs of local health departments. Many provide grease disposal and greywater areas, truck maintenance areas, and secure overnight parking.

You can usually find your local regulations by making a few phone calls to your county or city health department, and one to your county clerk’s or city department. You should always ask questions when you speak to someone.

  • What permits and licenses are required for a food truck? And what does it cost?
  • Are separate food safety certificates required for each employee or can one safety license suffice?
  • What equipment is required for on-truck refrigeration and cooking?
  • Do all pieces of equipment have to be professionally installed
  • Do I have to use a registered commissary chef?
  • Are separate vending licenses required for each employee or for the entire business?
  • Is there a limit on vehicle size?
  • What regulations must street vending trucks adhere to?
  • Is it necessary to have a commercial driver’s licence in order to drive a food truck?

These questions will impact how much it costs to open a food truck in your area and how long it takes to complete the process.

2. 2.

Once you have an idea of the regulations that you will need to follow and what food types work in your area, it is possible to narrow down your options and name your food truck. While you need to take into account consumer demand, food trucks are well-known for their creative mixes and personal flavour. Food trucks that are successful reflect the owner’s personal interests and experiences. Buldogis is a popular Las Vegas food truck that serves Korean-inflected gourmet hot dog. Its owners are both American and Korean.

These are some of the most popular food truck concepts:

  • Fusion dishes This concept combines two distinct cuisines in order to create dishes that appeal more to a wider audience, such as Tex-Mex and sushi burritos.
  • Regional cuisine: Popular dishes like breakfast tacos from Texas or lobster rolls from New England are always a big hit, especially when they’re in tourist areas.
  • Health and organic foods:Acai Bowls, cold-pressed juice and intriguing salad combinations are just a few examples of trendy health food options.
  • Comfort food: From fried chicken to mac & cheese, grilled cheese and tacos, comfort foods often equal big food truck business.
  • Gourmet sandwiches Who doesn’t like a good sandwich! Use non-traditional ingredients, or a theme to make your sandwich stand out.
  • Pizza: A wood-fired pizza cart is very popular. However, it might require a permit from the fire department.

Name your food truck

Once you have a basic idea of the concept, you can choose a name that best describes your food. The truck name will be your logo and social media handle. It will also be displayed on the truck’s side. This guide to naming a business provides a detailed overview. Our restaurant name generator will get you started.

Here are some tips to help you choose a name for your food truck.

  • Use a unique name. If another restaurant or food truck uses the same name, you risk violating a trademark. To check if your name has been taken, you can use the United States Patent and Trademark Office online search tool.
  • Be descriptive of your name: Your name should be descriptive of your food, theme and concept. This will make it easy for potential customers to understand what you offer.
  • Be memorable in your name and easy to pronounce Food trucks rely heavily on word-of mouth for a lot of their business. Avoid confusing names. Aim for four words.
  • Select a name that is scalable: A business name that is catchy and fun will help you grow your business, whether you open new restaurants, add more trucks or create new menu items.

Create your Food Truck Logo

business logo is the final piece of your food truck concept puzzle. It should be able to evoke quality food and compete with other food truck operators. Your logo will be used on all marketing materials, including menus, business cards and social media. If you have uniforms or truck designs, it will be the foundation for them.

The impact of your logo on how people approach your truck can be huge. A skilled designer is the best person to help you with this crucial marketing element. This doesn’t have to cost a lot of money. Fiverr lets you view portfolios of freelance graphic artists. They can design simple logos for food trucks or full vehicle wraps starting at $5.

3. Register your business and open a bank account

You will need to register your state and create a business entity before you can start a food truck. There are many business structures available, including sole proprietorship, partnership and corporation. An LLC is the best choice for most food truck operators. It protects you and your assets in the event that your business goes under, or becomes bankrupt.

While filing fees can vary from one state to the next, forming an LLC doesn’t have to be expensive. The cost of filing an LLC can range from $40 to $500. You can find all the forms on the state’s website for business offices. However, it can be difficult and complicated to file LLC paperwork. We recommend that you use a legal website such as Incfile if you require assistance. Incfile does not charge additional fees for filing your LLC. They can often process LLC paperwork within the next business day.

Register for a Business Bank Account

A business bank account will allow you to seperate your personal and business finances. The account will contain funds that you have invested in your company and can be used to pay licensing fees, permits, and vendor fees. Once your truck is operational, credit card deposits will be transferred to this account. You will also pay your employees and suppliers from the account. Ask your bank about business banking options. You can also see our list of the best checking accounts .

4. 4.

The cost of starting a food truck company can vary depending on where you live, what type of equipment you use, and what truck you buy. The table below, based on data from mobile–cuisine.com gives an estimate of the estimated costs for starting a food truck company.

Food Truck Startup Costs

Food Truck Startup Idea Estimated Cost
One-time charges
Buying a Food Truck $5,000 to $125,000
Vehicle Inspection From $100 to $500
Retrofitting your Truck to Code $25,000. – $50,000
Generator From $1,500 to $10,000
POS Software System and Hardware From $500 to $1,500
Paint From $1,000 to $3,000
Truck Wrap From $2,500 to $5,000
First Food Purchases 500 to $2,000
Papers, Utensils and Goods 500 to $2,000
Website Design From $500 to $3,500
Initial Office Equipment and Supplies From $200 to $1,000
Advertising and Public Relations 500 to $2,000
Consulting, Professional, and Legal Fees 500 to $2,000
Recurring startup expenses
Payroll (Up To Four Staff Members) From $1,500 to 3,500
Commissary and Commercial Kitchen Rent From $500 to $3,000
Monthly Credit Card Processing Fees The average sales price is 3%
Fuel $250 to $400
Insurance $5,000
Permits & Licensing 50 to $10,000 depending on where you live
Total Estimated Costs $40,000 – $200,000

Write a Food Truck Business Plan

If you want your food truck to succeed, it will need a well-written business plan. A business plan is what you put on paper to show potential investors and loan officers that your food truck can be a viable investment. A plan to become profitable will help you understand how long it will take your food truck turn a profit, and what funding you need to keep your business going until then. The food truck business plan is a blueprint for how your business will start, grow, and run.

These sections should be included in your food truck business plan:

  • Executive Summary: Briefly discuss the current and future prospects of the food truck industry in your area, as well as your concept and theme. Also, consider other markets and industries that could have a direct impact on your business. This should not exceed a page.
  • Competitive analysis Determine market trends and analyze your competitors in the food truck market. Are there other food trucks selling similar food or traditional restaurants serving the same type of food in your local area? This will help you to explain how your truck can appeal to these people by offering a unique take on a favorite dish, or spiced it up with a secret sauce.
  • Organizational and management: Describe how you intend to manage your business. This includes standard operating procedures, staffing and the responsibilities of each key employee and partner. Is your truck only street-side or will it cater to private events? What will you use to prepare and store most of your food? Please describe the layout of your truck. What number of customers can you service in an hour?
  • Product line List your menu and ingredients. Also, list the cost of cooking the food and the price you intend to sell it. Note if you’re sourcing ingredients from a notable vendor or local farm. This section should demonstrate that you are well-versed in food costs and profitability.
  • Market plan: Describe your plans to market your food truck company. Word-of-mouth and influencer marketing are important marketing channels for food trucks. Your marketing efforts can be boosted by attending well-attended festivals featuring food trucks.
  • Financial projections Break down your projected expenses and profits for the first three to five year. You should have a monthly breakdown of busy and slow months if you live in an area with many seasonal changes.
  • Financial requirements: Describe how much money you will need to fund your food truck. When applying for a loan, indicate how much money you require.

Make sure you include every detail when preparing your business plan. In other words, you should list your marketing strategy and explain how each line item will reach the target audience, what it will cost, and how many customers they will bring in. Your product line should include all food items. The ingredients and price of each item must be listed. Include logos and branded menus. Include photos of the truck as well as a rendering by an artist if you have purchased a truck.

Food Truck Funding

Many people don’t have the capital to start a food truck. A key step in financing your business is financing. A majority of lenders will require you to prepare a business plan prior to issuing a loan. Make sure that you have this plan, as well as the amount and credit history.

These are some financing options for food truck owners who want to start their own business:

  • Loan/finance program for equipment: You can borrow money from truck sellers or equipment financiers to buy the truck.
  • Rollover to business startups (ROBS: If you have more than $50,000 in retirement accounts, you can create a ROBS. This will allow you to use retirement funds to fund your business without having to pay early withdrawal penalties.
  • Business credit cards If your ability to pay off debt is a strong point, a company credit card might be a good choice.
  • Personal Loan: This is an option for those with good credit and less than $50,000.
  • Microloan From Small Business Administration (SBA: Although microloans are smaller than traditional business loans, they may still be large enough to cover startup costs for food trucks. For loans less than $50,000, check out the Microloan Program of SBA.
  • Find investors: It doesn’t matter if it’s a family member or a friend, finding investors to fund your food truck venture requires strategy. To convince investors to finance your venture, prepare your business plan and your concept.

Some funding is not provided by banks or big investors. Crowdfunding can help you to cover some or all your initial budget if your friends and family are supportive of your food truck idea. The business plan can be used as a starting point for creating a convincing crowdfunding page. Crowdfunding for food trucks is a great way to get a crowd of people excited about your truck.

Our How to Crowdfund a Small Business guide will provide a more detailed explanation of crowdfunding.

5. 5.Obtain Licenses, Permits and Insurance

Did you do the same research as in step 1? This is the time to take action and get all required licenses and permits, as well as insurance. There are three types of licenses or permits you will need: general business licenses; food service licenses; and vehicle licenses. Most food truck permits and licenses will cost $100 to $500 depending on where you live.

A mobile food vending permit is one of the licenses your truck needs.
(Image from Charleston-SC.gov)

Licenses for general business include:

  • Doing business as (DBA) registration: If you want to operate your truck in a sole proprietorship, or under a different name than the LLC registered with the state you will need to obtain a DBA.
  • Employer Identification number (EIN), This number is given by the IRS to your business and serves as your identification for tax purposes. You will need an EIN if you are going to hire employees. Register for free at the IRS Website.
  • Business license All small business owners need a licence to operate in the state where they are located. The cost of this license varies from one state to the next, but is usually less than $500. Some states combine the process of obtaining a business license with business registrations, but this is not the case in all cases. To find out the requirements in your area, you should consult your state’s business agencies.
  • State sales permit: This license registers you business with the state’s sales tax authority. All food truck sales are subjected to local and state sales taxes. To ensure that you accurately log your sales tax payments, you must register with your state. This permit is usually free.
  • Reseller’s License: This license allows you to buy wholesale goods and resell them tax-free.

6. Get your food truck registered

Many of the licenses and permits you will need depend on what type of vehicle you buy. This step usually occurs simultaneously with your permit process. A food truck can run from $3,250 to $300,000 depending on its condition.

No matter what your budget is, it’s important to invest in the highest quality food truck that you can afford. You can reduce the risk of having to repair the truck later. Look for a local builder to make sure that your requirements are met.

You should ensure that your truck has the latest equipment, such as:

  • Ovens and refrigerators work properly
  • With the right pressure, hot and cold water can be obtained
  • First aid kits and fire extinguishers are available at board
  • Proper food storage
  • Professional installation of critical equipment

Some places require proof that the truck’s gas and electric equipment was installed by licensed professionals. Ask for documentation if you’re looking at a used truck.

BlackForest Food TruckChalkboard Menus are a popular choice for food trucks.
(Image courtesy of Pinterest)
Screenshot of Used Food TrucksUsed food truck come fully equipped with useful features such as awnings.
Road Stoves image
Screenshot of Mercedes Sprinter Van Converted to Food Truck A new Mercedes Sprinter Van can become a food truck.
Apollo Manufacturing Image
Screenshot of Customized Food Truck A custom truck can be used to convert an old vehicle such as this Citroen conversion. Pixabay image by Artem Dmitriev
Screenshot of Vinyl TruckVinyl truck wraps protect your food truck with eye-catching graphics
(Image courtesy Flash Forward Wraps).
Screenshot of Houston Juiceton TruckHouston’s Juiceton Truck showcases handpainted murals.
(Image courtesy Juiceton Truck).
BlackForest Food TruckChalkboard Menus are a popular choice for food trucks.
(Image courtesy of Pinterest)
Screenshot of Used Food TrucksUsed food truck come fully equipped with useful features such as awnings.
Road Stoves image
Screenshot of Mercedes Sprinter Van Converted to Food Truck A new Mercedes Sprinter Van can become a food truck.
Apollo Manufacturing Image
Screenshot of Customized Food Truck A custom truck can be used to convert an old vehicle such as this Citroen conversion. Pixabay image by Artem Dmitriev
Screenshot of Vinyl TruckVinyl truck wraps protect your food truck with eye-catching graphics
(Image courtesy Flash Forward Wraps).
Screenshot of Houston Juiceton TruckHubbston’s Juiceton Truck showcases handpainted murals.
(Image courtesy Juiceton Truck).
BlackForest Food TruckChalkboard Menus are a popular choice for food trucks.
(Image courtesy of Pinterest)

Where can I buy a food truck?

There are many options available for buying a food truck. A seller can sell a used truck on eBay, Craigslist or through an online directory. A fully equipped truck can be purchased for as low as $50,000. However, it will require that you paint the outside and renovate the interior to suit your business.

Here are some good websites to locate used food trucks:

An escrow service is recommended if you buy a truck online. An escrow service will hold your funds until the seller delivers the truck. They will release the funds only when the truck is accepted by you. eBay, for example, offers an integrated option to pay via Escrow.com in order to protect both buyers and sellers.

A manufacturer such as 800BuyCart can also sell a new food truck. Their standard trucks are priced at approximately $18,000. Ford, Nissan, Mercedes-Benz, and Mercedes-Benz are major car manufacturers. For pricing and other options, you will need to contact your local dealer. Prices for new cars from major manufacturers should start at $40,000 plus any equipment.

Construction of a Food Truck

If you have the funds, custom-built food trucks will set your food truck apart. Northwest Mobile Kitchens, Cruising Kitchens and Prestige Food Trucks are experts in building custom food trucks to your specifications. Custom food trucks can cost anywhere from $100,000 to $200,000. Everything is brand new and purpose-built. It doesn’t matter if the previous owners took care of the truck, or if the gas lines were installed by a professional.

Lease a Food Truck

You might consider leasing a food truck if you are only operating sporadically or have limited funds. Trucks are leased by brands like RoadStoves and Mobi Munch, both based in Los Angeles. Leasing is a good option if there are truck agencies in your area. Leases often include a lot of included services. RoadStoves customers get access to a commissary and truck parking as part of their truck lease. Food truck leases are often between $3,000 and $4,500 per month.

Leasing is not an option because the truck can’t be customized to meet your specific needs. Magnetic decals are a great way to personalize the truck with your logo or menu. You may have to stop your business until you find another truck.

7. Buy Equipment & Supplies

Now that you have your truck, permits, and menu in hand, it is time to set up wholesale accounts and finalize equipment requirements. You will still need additional tools, even if your truck has all the necessary equipment. Food truck equipment includes generators, condiment tables and registers. To avoid sales tax and bulk purchases, you will need to open accounts with food suppliers.

If you use your truck to cater event, you may want to purchase tables and chafing dishes.
(Image from Border Grill Truck and Catering)

Exterior and Truck Wraps

The truck wrap covers those bright trucks with nose to tail designs. Professionals should install a full truck wrap. It can last from three to five year. A truck wrap installation costs anywhere from $2,500 to $5,000, including design and installation. If you don’t have the funds, you can get smaller vinyl decals printed at your local sign shop and then install them yourself. You should not leave any area larger than 2 to 3 feet for the professionals.

Truck wraps can be purchased from a variety of companies including:

You can also paint your truck’s exterior. Although this is cheaper than vinyl wrap (ranging from $1,000 to $3,000), it should be done professionally. Painted decorations may not last as long and are less durable than vinyl wraps.

Your contact information and logo should be displayed on your truck’s exterior. Handwritten chalkboards or dry erase boards can be used to display food truck menus that are subject to change. A professionally printed, professionally designed menu is a good option if your menu changes little from day to day. A menu design can usually be requested from the person who designed your food truck logo. You can also use an app-based menu maker like the one provided by Canva.

Cooking and serving equipment

You may be able to cover most of your primary equipment requirements with your truck or commercial kitchen. You may have to buy additional cooking equipment if you require unique elements such as wood smoke, rotisseries or metal skewers. While commercial kitchens may have blenders, spatulas and tongs that you can use, the supplies available in a shared space are often limited. Cambro containers are a good option to transport your prepared food to your truck. Cambro also sells small equipment such as a food processor and baking sheets. Secure storage is a must in a commercial kitchen lease so that you don’t have the hassle of lugging your food processor from one place to another.

Catering will require you to have a few sturdy, collapsible tables as well as chafing dishes. This will allow you to keep your food warm outside. Most small equipment can be found at your local kitchen supply or restaurant. Sur La Table, a popular cooking brand, offers 10% off to professional chefs. These items can be found through Sysco or other mainline distributors. Table linens are the only type of equipment it is not worth investing in. These can be rented by you or your caterers to match the event’s color scheme.

POS Equipment

Consumers are increasingly relying on mobile wallet, credit and debit payments. Recent restudies have shown that 80% of consumers have used contactless payments in the last year. Up to 70% of millennials use smartphones for payment. Although it technically is possible to run a cash-only food truck you will be severely affected by inability to accept debit, credit and mobile wallet payments. A cloud-based mobile POS system is the best way to accept digital and card payments.

These tools have advanced significantly over the last few years, and are now more accessible to food truck owners. Many of our top-ranked food-truck POS systems are wireless and cellular-network-compatible, and many can be used for free. Square For Restaurants is our favorite food truck POS system. You can download the Apple App Store software and get started taking payments within a few hours.

However, POS systems can do more than just pay for payments. A good POS system for food trucks will help you track your inventory levels, alert you when stock is low, count inventory and track cash transactions (reducing the risk of employee theft). Modern POS systems can also be used to log customer information, manage social media accounts, monitor internet reviews, and more.

Setting up Vendor Accounts

Sysco is a mainline distributor. If your food truck is busy, you should open wholesale accounts. You will get a discount on food and beverages, and you can save time driving as many distributors will deliver directly into your commercial kitchen. Once your credit application has been approved, most vendors work on a net 30-system, which means that you have 30 days to pay the invoice. If you wish, you can still pay by check at delivery.

It may be more beneficial to open accounts with local wholesalers than national distributor chains. You should find one that supplies the majority of your food and beverages. The fewer suppliers you have, the less invoices you will need to process each month.

Tip: Create a single sheet that contains your credit application information to speed up vendor account creation. Your name, truck name, address, EIN and banking information should be included.

How to start a blog in 7 easy steps

How to start a blog in 7 easy steps

How to make money with a blog is as easy as seven steps. Although you can launch a blog within a day, it will take three to six months for your blog to gain traction on Google and become profitable. These steps can help you accelerate the success of your blog.

You will need to select a platform for blogging and a hosting provider. Bluehost is a great place to host your WordPress blog. It costs only $2.95 per month.

Visit Bluehost

To start a blog that makes money, you only need to follow seven steps:

1. 1. Decide what type of blog you want to start

First, decide what topic you want to blog about. Perhaps you already know what your blog will be about. You need to be aware of the basics to make sure you choose a niche with real earnings potential.

You need to narrow down a niche you are able to serve well. This will allow you to significantly reduce your competition. It is better to provide content that caters to your specific needs than a generalized piece of content at any given time. Nerdfitness, for example, was a blog that became very popular quickly despite the fact that there were many fitness blogs. It appealed to nerds who wanted to be fit.

— Ted Chong, Blogger, Digital Senior

Types of blogs

There are many different types of blogs that you can create and each one appeals to a specific niche audience. A blog where you are already proficient in the topic or have deep knowledge and experience is the best.

These are some of the most popular blogs:

  • Food blogs If you are passionate about cooking and creating new recipes, you might consider starting a food blog. This niche is very popular on the internet.
  • Wellness and health blogs: If your passion is for fitness and health, you might want to start a blog about it.
  • Business blogs These blogs are focused on a specific set of business interests and needs, such as leadership or entrepreneurship.
  • Start a Travel Blog if you are passionate about adventure and travel.
  • Lifestyle blogs A popular niche in blogging, lifestyle blogs discuss a set of lifestyle choices, interests and unique tastes from the blogger’s perspective.
  • Craft blogs If you find the idea of sharing your craft knowledge appealing and there is a large demand for DIY craft ideas, then you might consider starting a blog.
  • Finance blogs: These blogs discuss how to save money, invest your money, live within a budget, as well as other topics related to personal and business finances.
  • Blogs about sports: If your passion is for the game of football, you might want to create a blog about it.
  • Mommy blogs These blogs are focused on parenting, homemaking and personal challenges that mothers face.
  • Entertainment blogs You may blog about movies, television and music as well as theater and celebrities.
  • Beauty and fashion blogs: These blogs usually discuss fashion trends, hair, makeup, and other beauty products.
  • Hobby blogs You have the option to blog about any hobby you choose, including model trains and gardening.

It is entirely up to you what type of blog you want. You can make money blogging by choosing a niche you are comfortable with.

Lifestyle blogger Joanna Goddard talks about a variety of topics on her popular blog

Keyword Research

Because people are searching for these topics most often, you want to write about them. This will help your blog get more traffic. If people don’t find you blog, you won’t make any money.

It is important to research keywords if you want your blog posts to rank on the first page in search engine results. You can also research keywords to find out how competitive the terms you are targeting.

Google’s Keyword Planner is the best tool to do keyword research. Although it is simple to use, you will need to create a Google AdWords Account to access the Keyword Planner tool.

Blog posts that are focused on high traffic terms and low competition terms can improve the likelihood of your posts ranking highly in Google’s search results. is our guide to the best ways to rank highly on Google.

Google’s Keyword Planner helps you discover volume and competition levels for keywords

2. How to make money with your blog

Many new bloggers make the biggest mistake of not deciding how to monetize their blogs. Before you launch your blog, you need to plan how you will generate income.

Affiliate marketing is one of the most successful ways to make money blogging. You can add advertisements to your website, sell products or services, or get paid sponsorships to promote your blog posts.

You don’t have to sell anything on your blog if you are not selling products or services. If you want to monetize your blog in six months, however, you should have something to sell within six months.

Alexis Mathews - how to start a blog Bloggers don’t necessarily need to have a product to market in the beginning. However, it is a good idea to have a product or service you can launch within six months to avoid making a hobby out of blogging. From the beginning, a clear revenue stream is essential. It is very competitive in the blogging world so it is important to do your homework early on to ensure that you are successful.

— Alexis Mathews, Marketing Strategist & SEO Specialist, Premier Executive Media

You can read our popular article How bloggers make to learn more about how you can generate income blogging. These ideas will help you get started with your money-making blogging endeavors.

3. Choose Your Blogging Platform

There are two main types of blog platforms. You can have your blog hosted on a different website. Although this is often free, there are significant restrictions in blog design, monetization and visibility in search engines. You can also create a self-hosted website with a content management software (CMS), and a hosting company for as low as $2.95 using BlueHost. The best way to make money online is to create your own blog.

Create Your Blog on another Website

Many free blogging platforms are available, including WordPress.com and Blogger. These websites connect you to other bloggers.

Hosting your blog on another site has its downsides.

  • No custom domain: Since you don’t get your own custom domain name (ex: yourbusiness.com vs yourwebsite.wordpress.com). This could lower your authority as an authoritative blogger.
  • Monetization issues: Your blog won’t be fully monetized. There are strict guidelines for making money on free blogging sites.
  • You have limited control. You don’t have complete control over your website. Your personal blog will also disappear if the website hosting it is shut down.
  • Lower search rankings: SEO may not be as easy to control, which can negatively affect your page rankings on Google.
  • Design limitations for blogs: These sites have design and HTMLcoding restrictions. You won’t be in a position to design your blog exactly the way you want it to look.

If you’re not serious about building a blog, or just want to have fun sharing your thoughts and experiences with others, then consider creating a blog on another website. You can open a blog account free of charge on WordPress.com. This site also has many upgrade options that will help you grow your blog.

The WordPress.com dashboard lets you customize the look of your blog

Create Your Own Blog

Self-hosted blogs offer great flexibility in site design and monetization. A self-hosted blog is the best way to make money from your blog. Remember that every company needs a website. A blog should be part of your business plan.

These are the most popular self-hosted blogging sites:

  • Bluehost and WordPress: WordPress has become the most widely used blogging platform. Bluehost is a low-cost option for hosting a WordPress site. It costs only $2.95 per monthly. Bluehost is quick and easy to set up your blog.
  • Squarespace is an all-in one website platform that includes hosting. Squarespace’s easy-to use website-building interface makes it possible to create beautiful blogs. Prices start at $12 per month.
  • Wix This all-in-one website creator is well-known for making it easy to create a blog. Wix sites can be started for just $13 per month. Compare Wix and WordPress .
  • DreamHost and WordPress: DreamHost is another hosting provider you can use with WordPress. Plans start at $2.59 per month and don’t require a year commitment.

You can also consider other blogging platforms. These options will help you get your blog up and running quickly.

4. 4.

You will need to choose a domain if you decide to host your own blog. Bluehost offers a free domain during the first year of hosting.

Your hosting vendor can also sell your domain separately at sites such as Namecheap and Hover, where the average annual domain cost is $8 to $15. Domain renewal rates tend to be lower with domain-registration sites than with hosting providers.

These are the essential elements of a domain name:

  • Description for your blog: People will be able to identify what you’re writing about by simply looking at the name of your site. minimalistbaker.com, for example, is a food blog that features recipes with less than 10 ingredients.
  • Keywords You want people searching Google for information related to your expertise to find your blog. People who search on Google will see your primary keyword in the domain.
  • A domain that is easy to spell and pronounce If your website is difficult to spell or pronounce, it will make it more difficult for people to remember. When choosing your domain, be clear and use standard spellings.

It may take some time to find a domain name with millions of blogs online. You have a better chance of acquiring the domain name you desire if your blog name is unique.

You should immediately purchase a domain that you find. Domain registration websites are well-known for monitoring domain search queries and increasing the price for those that were not purchased.

5. 5.

After you have completed steps 1 through 4, it is time to design your blog. This will depend on which platform you use. Squarespace and Wix offer standard themes that you can customize your website.

You will need to install WordPress if you decide to use a WordPress website. Bluehost makes it easy. Navigate to the BlueHost dashboard and scroll down to the website section. Click “Install WordPress” to follow the instructions.

Bluehost makes it easy to install WordPress from its dashboard

Personalize your blog with design and personalization

You can choose from the many templates available through SquareSpace and Wix. These templates take care of key design elements for you so you don’t need to be a designer to launch your blog.

Because of its stunning modern templates, Squarespace is a popular choice for bloggers. Squarespace is an excellent choice for bloggers with minimal design skills who want to create a beautiful blog. SquareSpace has 21 templates families, which means that there are 92 designs available. This is a list of top free Squarespace templates.

When creating a blog on SquareSpace, simply choose a template and start designing your blog

The Wix ADI will assist you in designing a website based on the answers to a few questions. Wix also offers a variety of templates. Wix offers more than 300 templates. Be careful, however, because you can’t change templates once your blog is live.

Wix is one of the most user-friendly blog platforms. Wix is a great platform for people with little technical knowledge.

Wix offers more than 300 different blog templates

You will need to choose a theme to your website if you opt for a WordPress blog hosted on your own server (WordPress.org). This is the best option for bloggers looking to make a profit. A WordPress theme is a template or design framework that allows you to customize your website. There are many WordPress themes, many of them free. Premium themes offer more design options and flexibility than free themes.

Bluehost allows you to access a variety of premium and free themes when you host your blog. It’s quick and easy to install and you don’t have to stick with one theme. You can also change your theme at any time.

Example of a responsive WordPress theme available through Bluehost

Divi is a premium theme that offers more customization options to your blog’s design. It comes from Elegant Themes. Divi is not only a theme but also offers a page builder that’s easier than WordPress’s default post editor. Divi’s page-builder tool makes it easy to create beautiful pages that are customized. This is why Divi is so popular among non-technical bloggers. Divi is $89/year for annual access.

You can also hire a web developer or designer to design your blog. Fiverr makes it easy to find the right freelancer to help build your blog. Fiverr freelancers can be found for almost any budget.

Example of a website design freelancer on Fiverr

6. Develop Blog Content

After your website is built, you can start to add content to your blog. This is the most important step in starting a blog. Content marketing allows you to give your audience something valuable, build trust and convert customers into readers.

Types of blog posts

To engage your readers and make money, there are many types of blog posts that you can add to your site. For maximum appeal to new and returning visitors, the most successful bloggers mix their content.

These are some popular formats for blog posts that you can add to your site.

  • How to posts: Show people how to do something. These are the most common how-to posts.
  • Expert roundup post: Get input from experts on a particular topic or about a particular theme. Post all the expert responses in one post and add your own perspective.
  • Reviews:Choose one product or service to review and provide an objective assessment. Compare features, options, price, etc. Next, tell blog readers whether you recommend the product or service and why.
  • Success stories: Everyone enjoys a success story. Please share a story about a successful experience and the factors that led to it. This is a great way for blog readers to be inspired.
  • Interview postsInterview other people on a topic that interests you. Interview experts in your field, or anyone who has an opinion about what you are writing and wants to share their views.

You’ll quickly discover which posts are most popular and which convert visitors into buyers by experimenting with different types. Take what you have learned and use it to improve your posts.

Example of a roundup post on Fit Small Business

Other types of blog content

Your blog will not only contain blog posts. A page about you, strong calls for action (CTAs), as well as some lead magnets-based email capture devices will be important. You may need to add more content depending on what type of blog you have. The best blogging tips are not just about content creation.

Your “About Me Page”

Your blog needs a strong About Me page (or About Us). Your About page will likely be the most popular on your site. Make sure to include compelling content to show visitors why they should stay on your blog.

Your About Me page is likely to be the most popular on your website. You want it to greet your visitors and confirm that they have found the right blog. Keep it conversational and original. Your visitors should know why you created your blog and what it can do for them. Give your visitors a glimpse into your past and experiences to increase your credibility.

Strong CTAs

Strong CTAs should be included in all of your pages and blog posts. CTAs tell your visitors what they should do next. You might send your visitors to a “pillar” post. This is a post that best describes the purpose of your blog.

A second step you might want site visitors to take is downloading a resource or tool you offer. These resources and tools are known as lead magnets and can be a great way to build your email list.

Lead magnets

It doesn’t suffice to bring new visitors to your website. You need to retain them once they are there. Although email marketing is a great method, you must have an email list in order to effectively do so.

Bluehost offers a free business email account. You will need to set this up. This is an important step, since getting an email from [email protected] will look more professional than getting an email from [email protected].

Here are some ways to get email addresses from your business once you have it set up.

  • Create an electronic book or PDF: Make an ebook or a PDF that contains information not found on your website. Before sharing the information and resources, ask people to enter their email address.
  • Send out a weekly newsletter to people. To get people to sign up for your newsletter, you can either have a pop-up on your site or a box at your top asking them to subscribe to your weekly tips.

You are motivating people to visit your site by sending them regular emails about the latest updates on your blog.

Example of an email capture form featuring a lead magnet from the Minimalist Baker blog

Other site content

Your site’s other content will contain any additional information you wish your visitors to see. Images and links to products or services that you wish to promote, ads, and affiliate promotions are all examples. You can also include videos, infographics, links to related social media channels, testimonials and other content. It is a good idea to have content that helps site visitors and leads to sales.

Bri Seeley - how to start a blog “The best advice that I can give new bloggers is consistency, consistent, consistency. As a blogger, I’ve seen bloggers who desire immediate results. After posting several blogs, but not reaching a million views, many bloggers quit. You can set a posting schedule, plan your strategy, and then batch your content. Share it with everyone, more than anything, and keep going!

— Bri Seeley, Entrepreneur Coach

7. Get more traffic to your blog

In Step 6, we mentioned that creating an email list can be a great way of generating high-quality traffic to your blog. A great way to make money is to learn search engine optimization (SEO), and then implement SEO strategies on your site.

SEO strategies can be used to optimize your blog so search engines like Google recognize your pages and rank them high in search engine results. Your blog will get more traffic if you rank higher on Google’s search engine pages rankings.

Yoast SEO, a powerful plugin for WordPress that integrates with your site, is highly recommended by top bloggers. Yoast offers both a premium and free option.

A popular way to increase blog traffic is to post on social media, directing people to your blog. Facebook and Twitter are the top platforms for driving blog traffic.

Make sure you are targeting the right visitors to your blog with all traffic-generating methods . This means that you are only attracting people who are interested and qualified to use them. A website that attracts traffic to your blog from people not interested in it will increase its bounce rate. This is the number of visitors who leave your site immediately after they have finished reading. Google page rankings suffer from high bounce rates.

How to start a blog Frequently Asked Questions (FAQs).

What is the cost of starting a blog?

You can start blogging free of charge on many sites like Medium and WordPress.com. Self-hosted websites are popular for people who want to make money with their blogs. With Bluehost, you can create a self-hosted website for as low as $2.95 per month.

How can you make money from a blog?

Sites like Squarespace and Wix are great options for starting a blog. Affiliate marketing, selling products and creating sponsored posts are some of the most popular ways to make a living blogging. You can make the most of your blog by choosing a profitable niche that has enough demand over time.

How much money do bloggers make?

Bloggers make an average of $100 per month, but this is only because they don’t have sites that are optimized for making money. Smart blog monetization strategies can help even new bloggers earn between $500 and $3,000 per month. Bloggers who are successful earn anywhere from $10,000 to six figures per month. Some blogging statistics indicate that marketers who concentrate on blogging are 13x more likely to see positive returns on their investment (ROI).

Can I create a blog without paying anything?

WordPress.com Medium, Blogger, Wix, and Wix are the top places to start a blog for free. Although you can create a blog without paying for hosting, the best bloggers make their sites through WordPress.org or DreamHost.

Bottom line

A blog can be a great way for you to share your passions with other people who are interested in the same topic. If you are passionate about the topic, your blog could become more than a hobby. It can even be a source of income.

Four Steps to Sell Books on Amazon Kindle Direct Publishing

Four Steps to Sell Books on Amazon Kindle Direct Publishing

Amazon Kindle Direct Publishing (KDP) allows anyone to sell books. All you need to open an Amazon KDP account and sell books on Amazon is free. You also get paid every time a book is sold. In just four steps, we’ll show you how to set up Amazon KDP accounts and sell books on Amazon.

How Amazon Kindle Direct Publishing works (KDP).

Amazon Kindle Direct Publishing allows independent authors to sell e-books as well as print-on-demand books through Amazon. You don’t have to pay anything to join KDP. Every time your book sells, you will be paid a royalty of 35 to 70% of the book’s cost.

KDP authors can sell on Amazon and other marketplaces, such as Smashwords. You can also enroll your titles in Amazon’s exclusive sales program KDP Selection. KDP Select titles cannot be sold directly through Amazon. However, in return for exclusivity, they are eligible for additional promotions such as:

  • Listings for Kindle Unlimited (KU – Amazon’s most popular subscription program pays authors per-read, rather than per-sale.
  • Listings on Kindle Owners’ Lending Library – This gives every Kindle owner access and, like KU, you are paid per-borrow.
  • Inclusion into KDP Select Promotions – Special pricing countdown and limited-time pricing help readers attract and grow their book reviews.

KDP Select allows KDP authors to choose whether they want to list all, none or a select number of titles. This gives you complete control over where and how your books will be sold through Amazon. We’ll now show you how to use KDP to start selling e-books through Amazon in just four steps.

1. Register for your free Amazon Kindle Direct Publishing account (KDP).

No matter if you have a book in the works, you can open an Amazon KDP account. It’s actually a good idea not to have a book yet, but you can still open an Amazon KDP account. This will allow you to access KDP’s many useful tools and publishing tutorials. Once your book is completed, you can already create an account.

Go to kdp.amazon.com to set up your Kindle Direct Publishing Account. You’ll see the following screen:

In a short video, the KDP sign in screen guides you through the basics of up-front.

You will need an Amazon account in order to create a KDP Account, as you can see from the yellow Sign-in button. Note that Amazon strongly discourages individuals from having more than one Amazon account. Dave Chesson, Kindlepreneur says that authors can open a separate Amazon account under a business entity. This is a great way to seperate your book sales and your personal Amazon account.

KDP - Kindle Direct Publishing - Dave Chesson “Writers and business professionals can sell books on Kindle direct Publishing without withholding any royalty payments,” states Chesson. Amazon has the appropriate tax form to include royalty earnings on business taxes. It’s smart to keep your royalty earnings separate for professional authors and those who sell books on Amazon for business.

Once you have decided how you want to proceed, as an individual or as a business, you can create your Kindle Direct Publishing Account. These are the details you will need to sign up for your KDP account.

  • Your business or author name
  • Your phone number and address (for Amazon, but not public access)
  • For royalty payment deposits, your bank routing number and account number
  • Your tax information (Social Security number, for individuals, or Employee Identification Number (EIN), for businesses entities

This information will allow you to sign up for your KDP account in just five minutes.

It takes only minutes to set up your Amazon Kindle Direct Publishing Account.

After you have set up your Kindle Direct Publishing account, you can log in to your KDP dashboard as shown below.

Visit the Amazon KDP help center to quickly learn the ins-and-outs of selling books on Amazon.

You can upload, price, manage and track all your Amazon book titles through the KDP dashboard. You’ll also find many tools that will help you publish e-books as well as print on demand paperbacks or audiobooks. Then, market them across the Amazon marketplace.

You should explore these tutorials and tools before you publish your book. To understand the expectations of Amazon KDP regarding writing quality, you should also review Amazon KDP’s content and quality guidelines .

2. 2.Set up your Author Page in Amazon’s Author Central

It’s important to set up your Amazon KDP Account. Next, you should create your Author Page in Amazon’s Author Central. This page allows you to list all your titles in one place on Amazon. It also gives you the opportunity to share your biography with other Amazon customers.

It takes only minutes to set up your Author Page in Author Central.

To create your Author Page you will need to sign up to Author Central. This takes only seconds and is completely free. The entire process can be automated as Amazon pulls in your information from your Amazon account.

Once you confirm your author identity, Amazon will connect any books you’ve already published to your page, like my book below:

Once you’ve confirmed everything, Amazon will email you a link to your Author Page setup screen, where you can add your head shot, bio, blog posts, and even your speaker or appearance schedule if you have one. It can take Amazon a few days to make your Author Page live, so it’s a good idea to set it up when you create your KDP account so it’s ready when you are.

Your Amazon Author Page is hosted on Amazon and once set up, it lists all of your titles in one place.

Joanna Penn is a well-known author, who publishes fiction and nonfiction books in Kindle and print. She makes great use her Amazon Author Page as a marketing tool. This page features her titles available on Amazon and includes video and a blog post that will help her readers to learn more.

Joanna Penn uses her Amazon Author Page as a hub for her books, plus exposure for her blog posts from her WordPress website .

3. Amazon KDP – Create your book listing

Once your Kindle Direct Publishing account is set up, you can concentrate on writing your book. Once your manuscript has been edited and the cover art is complete, you can upload it to Amazon KDP to make it available on Amazon.

You will need to create a listing in your Amazon KDP dashboard. Click on your Bookshelf to select the book you wish to publish. For most KDP authors, this will be a Kindle ebook. If you want, you can also publish paperbacks directly from this screen.

You can create a listing for an e-book or a paperback print-on-demand book, but you can also add a paperback option to your e-book listing now or later on.

KDP guides you through a 3-screen process to create your book details, upload your cover and e-book content, and then set your price. Although it’s very easy, it can be a bit more complicated if you have some details in advance.

Creating a book listing in KDP is pretty quick if you have everything prepared ahead of time.

Screen 1 – Details

Your Book Detail screen is the first screen. It’s also the longest. Once all required fields have been completed, you can’t move on to the next screen. Here are some things you can do ahead of time to speed up the process.

  • Title and short subtitle. Be sure to include your most important keywords or phrases.
  • Select categories for your book. You can list your title within two categories. Learn more about how to select e-book categories and research methods in our ebook publishing guide.
  • Key phrases or keywords – Help readers locate your e-book on Amazon by listing up seven keywords or key terms related to your title.
  • Book description Amazon allows you to use 4,000 characters for your e-book topic. Make it appealing to readers so they want to read more. Include keywords throughout.
  • Series and Edition numbers – You can include this information if your book is part a series or a new edition.
  • Contributors You can mention the names of editors and collaborators in your book credits.

Screen 2: Amazon E-book Content

Once you have entered your book information, you can upload your e-book file or cover art to the next screen. You will need the following:

  • Kindle file – This is usually a Kindle-ready.mobi or a.ePub that KDP will convert automatically upon upload. Find out how to save your e-book for Kindle.
  • Cover art Kindle Direct Publishing allows cover art to be saved as a.jpg and.tiff files. The KDP cover artwork guidelines recommends a size of 2,560 pixels high by 1,600 pixels wide. To create a cover that is eye-catching and meets the guidelines, you can either use KDP’s free cover maker or the Canva e-book templates, or hire a Fiverr designer to help you.

KDP’s e-book publishing process is a simple three-screen affair.

Notice! Note! ISBNs can be used for e-books, but they are required for printed books. Amazon will assign an ISBN number to you for free if your paperback book is published through Kindle Direct Publishing.

KDP will show your files as successfully imported once they have been uploaded. This step should be easy if you follow our Kindle format guide. After uploading your e-book, you can see how it will look on different Kindle devices using the built-in Kindle Previewer.

KDP’s online preview lets you test drive your new e-book in different Kindle screen sizes.

Once you have checked everything in the Kindle previewer you can move on to the final screen. Here you will set up your pricing and finalize a few details before launching your book on Amazon.

Screen 3: Pricing

The last screen will allow you to set the book’s price and royalty preference. You can also choose the Amazon marketplaces where the book will be sold. You can also enroll your book in the KDP select program to enjoy the Amazon exclusivity benefits.

E-books priced at $2.99 and over qualify for a 70 percent royalty payout. E-book titles under $2.99 only receive a 35 percent royalty payout.

The Pricing Screen is not as complicated as the other screens. However, you will need to make some important decisions. These decisions are not set in stone. You have the option to change your pricing or opt out of KDP Select, as well as your royalty percentage. These are the things you should keep in mind when making these final decisions:

KDP Select Benefits & Enrollment

KDP Select allows you to many promotional tools that can be used to increase sales. Each title is eligible for enrollment and the program runs on a 90 day cycle. Your book will be in KDP Select. However, the same content cannot be published in an e-book or blog. You must wait for the 90-day period to expire before you can publish your book elsewhere. You can renew your title in KDP Select if you wish to keep it long-term.

KDP Select allows you to:

These promotions are not available to titles that aren’t part of KDP Select.

Territorial Selections

Self-published authors with full copyright can publish anywhere. Amazon even makes it easy by automatically converting currencies. If you are publishing to an international business or in collaboration with others, it is important to ensure that you have the correct tax structure and rights to publish in all or some of these countries.

Pricing & Royalties

Amazon allows you price Kindle Direct Publishing ebooks starting at $0.99 and ending at $200. Amazon will not allow titles to remain permanently listed at $0. Only titles that are enrolled in KDP Select can be eligible for free pricing. Pricing also affects the royalty percentage that you choose and thus your profit potential. The 70 percent royalty is available to titles priced at or above $2.99 A book can be sold for less than $2.99 but your royalty is still 35 percent.

KDP Select lists your ebook in Kindle Unlimited and Kindle Owners’ Lending Library . You also make money per-read or per-borrow. This is how Amazon handles payouts on these programs.

This screen contains the main elements. You will need to check off a few additional fields, but they are quite self-explanatory. You can now click Publish your Kindle E-book after you have completed the fields.

And that’s it. Congratulations! You’re now a published indie author. Your e-book listing will appear live in Amazon’s Kindle marketplace within 72 hours, and KDP will email you the notification when it’s live. Ours took about 45 minutes to become live and available for purchase:

Once you have created your listing, submit your format e-book to Amazon KDP. It takes only minutes to be a published author.

4. 4.

Ok, so clicking the Publish button isn’t but. It’s only the beginning of your work. Now you must market your book on Amazon as well as other outlets. This step will depend on whether you participated in Amazon KDP Select.

We’ll discuss your marketing options based upon your KDP Select selection, and then we’ll cover other ways to market your ebook and draw readers.

Amazon KDP Select – Enroll Your Title

Dave Chesson, Kindlepreneur, said that authors who enroll in KDP Select have a greater audience because of the exposure to the large Kindle Unlimited and Kindle Owns’ Lending Library reader bases.

Your e-book as a KDP Select title will be listed in both lending listings. You’ll get paid per-borrow or per-read based on the program’s payout plan. While you can have a KDP Select title and not be eligible for these lending programs, most authors find them to the best way to gain reviews and build a readership.

This is not the only benefit. Chesson says that KDP Select’s success is due to writers who look at every aspect of the program, not just the KU or KOLL benefits. To gain new readers, you can use Kindle Countdown Offers and book promotions that are limited-time . These strategies can also be used to increase momentum for titles that have been out longer.

These promotional benefits will be available to you if your title is enrolled in KDP Select.

If you’re not enrolled in KDP Select,

You can also sell your book through other e-book marketplaces, such as B&N Press (Barnes & Noble NOOK readers), Kobo and Apple iBooks. These listings can be handled by you, just like Amazon KDP. You will need to create your own account, profile, and upload titles. You can also use an ebook distribution service such as Draft2Digital and Smashwords to distribute your ebook to these sites, among others. Although these distribution services cost an additional fee in addition to the royalty payments other sellers marketplaces make, the time saved is generally worth it.

You cannot sell titles that are listed in Amazon’s KDP Select program through other marketplaces as part of the exclusivity arrangement. This is a great way to market your product to more people even if you are not a participant in KDP Select.

Other Amazon Marketing Strategies

Amazon’s book advertisements can be used to get readers, regardless of whether your title is in KDP Select. Although this comes with costs, these ads are keyword-driven and can be very effective for getting titles in front readers who are interested in their topic.

Amazon ads are run on the pay-per click (PPC) model. You only pay when a potential reader clicks the ad and visits your e-book listing page. This is half of the battle for attracting readers. You can also decide your budget and the amount you are willing to pay for each potential reader who clicks on your ad.

You can choose from two types of Amazon ads once your book has been listed in Kindle Direct Publishing.

Sponsored Product Ads

These ads allow you to specify the keyword and appear at Amazon’s top search results as sponsored products. These are the top two results for our search “how to publish an ebook”.

Amazon’s Sponsored Product Ads use keywords to appear in targeted search results.

E-books: Product Display Ads

These ads are listed as related products in other ebooks or product pages.

Amazon’s Product Display Ads - kindle direct publishing

Amazon’s Product Display Ads are listed as “related items”, on the Amazon listing page for other products.

Request a review

Amazon reviews are an important marketing tool for authors. However, Amazon has strict guidelines regarding reviews. A review is not a tradeable copy. You cannot offer compensation for reviews. And you can’t ask to be given a “good review”. You can request a review. The best way to ask is to put the request in the back of your ebook, such as this:

Matthew Mather, the author of “Nomad” and many other titles, asks for a review at the end of each book.

You can thank your reader by including a link in your “back matter”, such as the page above. Kindles automatically request this from readers who have completed a certain portion of a book. This will let your readers know what to do.

Market Your E-book outside of Amazon

There are many other avenues that you can market to potential readers, as well as build a fan base. Here’s a list of elements you should consider.

Start Your Own Website

Joanna Penn, best-selling author and nonfiction author, says that a website is a key component of author careers.

Joanna Penn manages multiple author websites to reach her fiction and nonfiction audiences.

The best authors see their e-books simply as products that can be sold. A website is for them a primary marketing and branding tool.

Joanna Penn - kindle direct publishing “It’s how agents, publishers, journalists and bloggers judge your professionalism,” states Penn. Penn attributes much of her success to her website’s reader base and the email lists she has built through them. Joanna Penn, author and coach and founder of The Creative Penn says, “I have built a multi-six-figure company off the back of my email lists and author websites.”

Penn, along with many other successful authors, turn to WordPress to build a simple and affordable website. Bluehost is only $2.95 per monthly. You can even get a quick start WordPress tutorial to help you with the setup process. To get started, enter your name below.

Send a Press Release

Two types of authors can use press releases to effectively market their books: business professionals and those who are publishing a book in a series. Press releases can be targeted at journalists, bloggers, and publications that follow your genre to help spread the word about the latest installment. A press release targeted at industry-related publications and reporters can help you get coverage, reviews, commentary, and even interview opportunities.

eReleases.com allows you to target specific audiences with your release distribution. eReleases also gives you the tools to create and manage distribution, or you can hire seasoned professionals to do it for you.

Go to e-releases.com

Create an email list

Once your website is live, you can begin building your email database to communicate with your subscribers. To market your current or upcoming titles via email marketing, you can connect to an email marketing service. To entice readers into signing up for your mailing list, you can use sneak peek chapters, new releases, and promotions that are first to the public.

Make the most of your social media channels

You can create social media author Pages on Instagram, Pinterest, Twitter and Instagram and share posts about new releases, teasers of works-in-progress and free promo announcements. This will help you connect with your followers and build a following.

Participate in Book Clubs or Reader Collectives

You can also attract new readers to your books by joining local and online reading clubs. GoodReads (part Amazon), Reedsy Discovery and LibraryThing all have specific reader communities you can use to promote your e-books. You can give away free e-books or giveaways depending on how you use KDP Select. Or, simply announce any KDP Select promotions that will help you gain new readers.

Here are some mistakes to avoid when selling books on Amazon KDP

Expecting instant results is the biggest mistake when selling books through Kindle Direct Publishing. Selling an ebook is like marketing other products. It requires dedication, work, time, effort, and a variety of marketing channels. Authors rarely see a return on their investment after publishing multiple works and marketing them all. This is why it is so important to build a readership.

Publishing a poor work on Kindle Direct Publishing is the second biggest mistake new writers should avoid. Badly edited books with many errors and poor writing are a big turnoff for readers. And messy covers won’t help you sell your book. Both errors are against Amazon’s quality guidelines. Don’t rush to publish. You should take the time to edit and create a cover that is memorable.

There are many freelance editors and cover design professionals who can help you create e-books on Fiverr. These experts are well-versed in Amazon’s quality guidelines, and can give your work the professional shine it deserves.

Visit Fiverr

The bottom line

It is easy and difficult to learn how to sell books through Amazon Kindle Direct Publishing. After your book has been written and saved in Kindle format you can sign up for Amazon KDP to list your book on Amazon. There are only a few pieces of information and decisions that you need to make.

The real work begins once your Amazon book listing has been published. This is where you market your title and author brand. Amazon offers many tools to help you do this, including a free Author Page and KDP Select’s many promotional possibilities, as well as paid ads. Your work can be promoted beyond Amazon’s borders through other e-book marketplaces and press releases, online book clubs, collaboratives, and your website, email, or social media outlets.

Do you have any e-books you are working on? Let us know what e-book creator platforms you use and which marketing tools you use to do the job.

Five Steps to Start a Beauty Blog that Makes Money

It’s a great way to make some extra cash as a blogger by starting a beauty blog. You can also share your passion for beauty and make money. The demand for beauty content has never been higher, so now is the perfect time to start a blog. In just six steps, you can start a blog.

1. Choose Your Beauty Blog Niche

It’s important to think about the content that you will produce before you start a blog as a beauty blogger. Some bloggers are focused on one niche, such as skincare, while others will cover all aspects of beauty, including nail art and makeup techniques. Some bloggers create a blog that covers fashion and beauty.

When choosing your niche for blogging, it is important to think about what kind of content you will create and who your ideal audience is. You could create a blog focusing on beauty for millennials, or a blog that is exclusively targeted at baby boomers.

How to stand out as a beauty blogger

YouTube has more beauty-related content than 169 million views per year. The majority of this content is generated by beauty bloggers and influencers and not beauty brands. Beauty bloggers are competing for attention, and there is a lot of interest in the topic. You need to stand out in a highly competitive blogging niche if you want to start a profitable beauty blog.

The 15 Minute Beauty blog sets itself apart from other blogs by focusing on quick and easy beauty tips. (Source: 15minutebeauty.com)

It’s difficult to be known as an expert in all things. Therefore, it is wise to pick a specific focus for your blog. Experts in specific areas are what make the most successful beauty bloggers.

These are just a few examples of niches for beauty blogging:

  • Makeup tips and tricks for special occasions such as holidays, reunions, weddings, etc.
  • Nail art
  • The secrets of professional makeup artists
  • Beauty products that are organic and cruelty-free
  • For those suffering from specific conditions, such as acne and eczema, we have skincare advice.
  • Hair care and styles for ethnic hair
  • Cosmetic products for women aged 40+
  • Celebrity-inspired beauty trends
  • Beauty bargains
  • Beauty tips for busy people
  • Natural beauty techniques and minimalism

The Green Product Junky blog focuses exclusively on non-toxic, organic makeup and skincare products.
(Source: thegreenproductjunkie.com)

Once you have a clear idea of what you want to blog about and who your ideal audience is, you can move on to the next step: naming you blog.

2. 2.

Name your blog is an important component of your brand. Your blog name is your first impression to the world.

There aren’t any hard rules for naming your blog. However, there are some tips you can follow. These are:

  • Your blog name should be between six and 18 characters.
  • Simpler names are more memorable.
  • You can include a single topic in your title if you are focusing on one topic related to beauty. If your blog is all about makeup, you can add the word “makeup” to your blog’s title. This will allow new visitors to easily find out what your blog is all about.

Many beauty blogs include the word “beauty”, which is not surprising. These are real examples of beauty blogs names that might inspire you to think about names for your blog.

  • It’s the beauty of it
  • Sali Hughes Beauty
  • The Good Glow
  • Beautyholic
  • Glossy Polish
  • Sifa’s Corner
  • Beauty Conspirator
  • Get hooked on beauty
  • Remarkable
  • The Beauty Look Book
  • Pammy Blogs Beauty
  • Barely There Beauty
  • Beauty is for you
  • Beauty4Free2U
  • Beauty & Makeup Blog
  • Barbie’s Beauty Bits
  • Cult of Pretty
  • Nikki Tutorials
  • Vegan Beauty Review
  • Organic Beauty Blogger
  • Makeupholic World

Is it a good idea to use your name in the blog’s name?

Many beauty bloggers love to include their names in their blog titles. Your first and last names can be useful to establish a connection with your audience, as well as increase your online visibility as a beauty influencer.

Many beauty bloggers, such as Wendy Rowe and Lisa Eldridge, blog under their full names. You could launch your blog as a well-known hairstylist or makeup artist. To build your professional image as a beauty influencer, you can prominently display your full name on your blog posts.

The Huda Beauty Blog is named after its founder, makeup artist Huda Kattan. (Source: hudabeauty.com)

Acquire Your Domain

Before you commit to a blog title, make sure that the domain is available. This can be done quickly and easily with the Bluehost domain availability tester below.

Many hosting companies and top platforms offer a free domain. If you aren’t ready to begin blogging yet, but still want to be sure that you have the right to own your domain name, you can purchase it now and choose a hosting provider later. A domain usually costs less than $20 per year.

3. Choose a Blogging Platform

The best blogging platforms allow you to be flexible and easy-to-use, as well as making it easy to monetize your site. One of the two options for beauty blogs is Squarespace or WordPress.

A self-hosted WordPress blog with Bluehost is my top recommendation. WordPress is the most popular blogging platform, but it comes with some learning curves. For some beauty bloggers–particularly those who have minimal technical expertise–I recommend using Squarespace as an alternative to WordPress.

Squarespace and WordPress make it simple to add ecommerce functionality on your blog, so that you can fully monetize the online presence.

How to set up a beauty blog on WordPress

Each platform offers a different setup process. It takes just five steps to create a WordPress blog These are:

  • Choose your hosting provider.
  • Install the WordPress free software on your computer.
  • Select a WordPress theme.
  • Install WordPress plugins

Choose your Hosting Provider

Self-hosted WordPress sites offer great flexibility for blog design and monetization. Your website will need reliable and secure hosting. Bluehost offers expert support 24/7 via chat, phone, and email. Bluehost can help you launch your beauty blog for as low as $2.95 per monthly

Visit Bluehost

Install WordPress on Your Computer

Installing WordPress is easy. Visit WordPress.org to download the program free of charge. Bluehost is one of the hosting companies that will install WordPress as part their service.

Visit WordPress.org to download WordPress for free. (Source: wordpress.org)

Select a WordPress theme

The theme of a blog is a design guide and layout for the site. WordPress is a great blogging platform because you can access thousands of themes. Some themes are free, while others cost between $29 and $179 per annum. Premium themes are more elegant, but beginning beauty bloggers often start with a free theme. You can always modify themes later.

There are many WordPress theme providers. You can choose from Envato Elements or Elegant Designs to find the right theme for you beauty blog. These themes are tailored to beauty blogs by each provider.

Example of a WordPress theme for a beauty blog (Source: elements.envato.com)

Add WordPress plugins

WordPress is my favorite blogging platform because of the number of plugins that are available. WordPress plug is pre-built code that you can add to your website. A social share plugin allows your blog visitors to share your content on different social media channels. An ecommerce plugin, for example, helps you sell products through your blog.

There are many WordPress plugins that can be used to enhance your blog, just like themes. These are some of the most well-known:

  • WooCommerce Adds ecommerce functionality for your website so that you can add a shop on your blog
  • AkismetBlocks spam comment
  • Ellementor: A drag-and-drop tool to modify the layout of a blog page (this plugin is my favorite!)
  • WP RocketShortens website loading time which creates a better user experience for your blog audience
  • Social Warfare Makes it easy for site visitors share your posts via social media
  • Insert Footers and Headers:Lets add code (such Facebook Ad tracking code or blog analytics code), to your site’s header section and footer without having to know how code works
  • Yoast Search Engine Optimization:Guides through search engine optimization basics so that your blog is more visible on search engines

To add a plugin to your WordPress blog, navigate to the Plugins option on your WP dashboard and select “Add New.” (Source: wordpress.org)

Squarespace: The Best WordPress Alternative

Squarespace is a great option for creating your beauty blog if WordPress seems overwhelming. Squarespace is an all in one blogging platform. This means that you can set up your website within Squarespace. To add additional functionality to Squarespace, you can use plugins from Elfsight or SquareStudio.

Squarespace bloggers rave about the platform’s intuitive dashboard in user reviews. Squarespace’s beautiful and contemporary design templates are also highly praised by users. However, there are some customization restrictions.

A Squarespace blog is more expensive than a WordPress one. Squarespace provides a 14-day trial, and then you will pay $12 to $40 per monthly. You should start with the $26 monthly Basic Commerce plan if you intend to sell products through your beauty blog. Once you have more customers, you can upgrade to the $40 per-month Advanced Commerce plan.

It is easy to set up a Squarespace website. Simply create an account and select a plan. Then, choose a Squarespace template. Next, customize the template with your logo and branding elements. After that, you are ready to begin blogging.

Squarespace

Makeup artist Katie Jane Hughes’ beauty blog is built on the Squarespace platform. (Source: katiejanehughes.com)

4. Start Blogging

After you have chosen a platform, and created your blog, it’s time to get started blogging. It is important to create high-quality content that will be unique and stand out from the rest for your beauty blog. To attract and build a large, engaged audience, a strong blog content strategy will be key.

Decide what you want to blog about

Your chosen beauty niche will determine the topics you cover on your blog. These are some examples of the most common blog posts that beauty bloggers add to their websites:

  • New product reviews
  • Listicles of the best products
  • Tutorials for nail, make-up and hair
  • Skincare regimens
  • Tips and Tricks
  • Best budget finds
  • Special occasions: Beauty tips
  • Comparisons of beauty products “this vs. that”
  • Solutions for problematic skin, hair or other areas
  • How to achieve celebrity looks with less effort
  • Interviews with experts
  • Seasonal trends

Lists of “best” products for specific situations or seasons are popular on beauty blogs. (Source: wendyrowe.com)

It is your goal to discover what your ideal readers are looking for and to provide them with that information in engaging forms. Beauty bloggers who are successful use a mixture of text, beautiful images, and helpful videos to add variety to their posts.

 

Tip For more content ideas, check out our post Top24 Beauty Blog Ideas and Tips

 

Make a blog editorial plan

You must create a content plan to make money from your beauty blog. A blog editorial calendar is a great way to organize your thoughts, set deadlines, and set goals for your blog content.

To manage your editorial workflow, I recommend Trello which is a free tool. Trello can be used to manage your content creation timelines, organize post ideas and track published content.

Example of a beauty blog editorial plan created with Trello (Source: trello.com)

You want your posts to be both beautiful and helpful.

You’ll be amazed at the beauty blogs in your niche. If you don’t have a beautiful site, you won’t be noticed as a beauty blogger.

You’ll need to choose a blog theme or template that is attractive. But, it’s not enough. You should also use amazing images in your posts. And you should use lots. Beauty blogs are more likely to have far more images than other blogs. Your audience will also be searching for tutorials and how-to content. These can be best done via video.

Freelance services can help you create images and videos, as well as assist with branding. You will find many highly skilled and affordable freelancers at Fiverr.

Tutorial videos are extremely popular on beauty blogs.
(Source: janeiredale.com)

5. Use Effective Monetization Techniques

You must treat your beauty blog as a business if you want to make it a successful one. This means that you must think about how you plan to make money. There are many ways to monetize your blog. Multi-monetization is a key strategy of the most successful bloggers.

 

Tip How To Create a Blog Plan – which includes a free template for a business plan – to learn how to manage your blog like you own a business.

 

Best Affiliate Marketing Programs For Beauty Bloggers

You’ll be discussing many beauty products as a beauty blogger. You’ll provide links to the places where your readers can buy those products as a convenience. To earn a commission for every purchase made by a reader of your blog through one of your affiliate links, you can join networks and programs.

The following are the top affiliate programs for beauty bloggers:

  • Amazon Associates
  • BH Cosmetics
  • Madison Reed
  • Target
  • Sephora
  • Ulta Beauty
  • Integrity Botanicals
  • SkinCareRx

To gain access to more beauty-related businesses and brands, you can join affiliate networks such as ShareASale, CJ Associates, or Rakuten Marketing. It’s worth searching Google for affiliate programs if you are interested in a particular brand or use it regularly.

Affiliate marketing can bring you a lot of money depending on which programs you are enrolled in. You can expect to make anywhere from 1% up to 25% on the product’s total price.

Limit your product recommendations to those products that you have used and loved. Do not compromise your integrity for a commission. You’ll lose customers if you suggest substandard beauty products.

The Meg O. On the Go beauty blog monetizes through affiliate marketing. (Source: megoonthego.com)

Make Sponsored Posts

Many beauty bloggers work directly for brands who pay a fee to post sponsored content. Joining influencer networks such as TapInfluence and Linqia is a great way to get in touch with beauty brands.

Brands can also be negotiated with directly by you. Create a blogger rate card listing your sponsored post rates and details about the brands that will be receiving them.

Earnings from sponsored posts depend on many factors such as your site traffic, social reach and quality. From $50 to thousands of dollars per post, you can make as little as $50. Influencers with millions can earn five- to six-figures per posting, but this is an exception and not the rule.

Linqia is a popular influencer network for beauty bloggers who want to monetize their blogs. (Source: linqia.com)

You can sell beauty products on your blog

Many beauty blogs have online shops that allow site visitors to make purchases right from the blog. Either you can sell third-party products, or you can create your own private-label products.

 

Tip How To Sell Private Label Cosmetics for more information about how to create your own cosmetics line.

 

Join the Top Ad Network

Beauty bloggers also make money through advertising. There are two options: you can negotiate terms and rates directly with businesses and brands, or you can join an top advertisement network which will take care of all details. Google AdSense, SheMedia and Mediavine are the most popular advertising networks for beauty bloggers. AdThrive will be a highly-paying network that you should check out once your blog has more than 100,000 page views per month.

Advertising earnings will depend on the quality and quantity of your blog traffic. While most bloggers make only a few dollars per month from ads, the number of page views that a blog receives each month can increase to the six- or seven-figure mark.

Top Tips for Beauty Bloggers:

Now you have all the information you need to launch your beauty blog. To help make your blog more successful, I have a few additional tips for you.

Pay close attention to your competition

You are likely already following many beauty bloggers and influencers if you are passionate about beauty. You need to expand your competitive monitoring if you are a blogger looking to start a business.

Pay attention to what other bloggers are blogging about, how their fans are sharing and commenting, and how their competitors are monetizing their blogs. Take what they do well and what they don’t and create ways to make your blog stand out from the rest.

Master Basic Search Engine Optimization (SEO) Techniques

You need to understand the basics of SEO if you want people searching for you on Google. These are the basics of SEO:

Actively promote and market your blog

You must market and promote your blog effectively, last but not least. A strong social media presence is a key marketing strategy for beauty bloggers.

Most successful beauty influencers have profiles on Instagram, YouTube and Pinterest. It can take a lot of time to create posts for all these social media channels. To help you keep your social media presence active, you might consider hiring a virtual assistant from Fiverr if you have the budget.

If you have a limited budget and are short on time, I suggest focusing on Instagram and YouTube. There is a lot of demand for beauty content. You can always add more social channels to your marketing mix over time.

The Sara Beauty Corner blog has 10.6 million subscribers on its YouTube channel. (Source: youtube.com)

Bottom line

If you follow these five steps, it’s easy for you to start your own beauty blog. Affiliate marketing, sponsored posts and advertising are the best ways to make money blogging about beauty.

Although there is increasing demand for online beauty content, you need to create exceptional content that stands out from the crowd of beauty bloggers. Don’t forget to share your blog on social media, particularly Instagram and YouTube.

Four Simple Steps to Great Free Advertising

Advertising a product or service, or any undertaking such as a website, has always been difficult for the wallet.

I am a follower for the free advertising mode.

Two strategies that I used to get free advertising are what I want to share with you.

Advertise on free, but highly-visited websites is the first strategy.

Some of my favorite web sites accept advertising free of charge have been published. These free advertising sites can be accessed by visiting internetmarketinglearningcenter.com/classified.html.

To post free ads, I used the second strategy of buying a Classified Ad Course.

It is a short course, and I paid $19.95 through Clickbank to access this ad resource.

The Free Classified Ad Course’s highlight is the link to a free program that will allow you to monitor and post your ads.

This is a free classified ad course.

Clickbank doesn’t charge $19.95 and you don’t need to spend hours searching for this software.

Simply go to my website listed in the resource box below and click the link at the sidebar menu titled 4 Simple Steps for Great Free Advertising. Then you can start posting your ads. It’s free.

You will be a success at ad posting.

Four Steps to Unbeatable Marketing

You may have noticed that certain people always get the best deals. You pay full price, and you think you did okay, until someone else shows up with the exact same thing for a fraction of the cost. This really gets your goat! How does this happen? They aren’t afraid to ask for an additional discount.

You can’t be too proud of yourself if you don’t ask the next time an advertising representative visits. Ask for a larger discount even if you are already receiving one. You don’t have to…because you didn’t ask.

2. 2. Trim

Or is it? Advertising is a competitive field. You might find that some of your shorter ads are more successful than the larger, more expensive ones. You don’t have to reduce the advertising budget, but you won’t be reducing the quality of the ads.

3. Grab the Freebies

What is the difference between publicity and advertising? …who is doing the talking. It’s advertising when you sell yourself. It’s advertising when someone is trying to sell you something. This generates credibility, and you don’t want it to end.

Consider all the ways that you can put your business in the limelight. Have news? Write a press release. Send some “how-to” articles to magazines, newspapers and other publications. Include a brief byline at the bottom. You can promote the product from a competitor in exchange for them promoting it. Think about the completely different markets they impact!

There are many ways to get free advertising that will benefit your company. You won’t always be able to get free advertising, but you can still get some for nothing.

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4. 4.

Are you too excited to miss your opportunity? You need to make it better. You don’t have to reduce prices any more, but you still need to make profit. It’s possible to make the deal more appealing by making the product more valuable or offering bonuses that are valued but not too expensive.

Use expirations to motivate buyers. Open ended offers encourage procrastination, which leads to…nowhere. If the customer is aware that he only has Saturday to buy an item that he will pay more for, he will make it a priority and head to your shop.

 

Advertising doesn’t need to break the bank to be successful. You can increase your profit margins by learning to negotiate and knowing when small ads are more effective than large ones.

The Initial Steps in Adding Ecommerce into a Brick-and-mortar Shop

Brick-and-mortar retail companies are turning toward ecommerce to create earnings — online and click-and-collect. As they create this electronic transformation, these merchants will probably have questions regarding ecommerce platforms, topics, and layout. While most of them are significant, a organization’s first focus must be on marketing and products, in my experience.

The action of merchandising and selling a product at a concrete shop is basically different than selling and promoting the identical merchandise on the internet.

Brick-and-mortar

Think about the benefits of bodily retailing. At a physical store, a shopper may take care of a product prior to purchasing it. He can, as an instance, get a fresh kitchen knife, feel its weight, and assess how it fits in his hands. In some shops, he could chop a couple of carrots prior to making the purchasing decision.

In the same way, a mom shopping for kids’ clothes can get the cloth and have her kid try on a costume or 2. For queries, a clerk isn’t far off.

A retail clerk may answer product questions in real time and on a private level. Photo: BBH Singapore.

What is more, a physical place could be its own type of promotion.

An art supply shop in a popular shopping centre may have tens of thousands of possible clients drive past it every single day. A few of those passersby will visit the shop’s sign for ages. When those people require a sketchbook and artwork pens for their children’s drawing course, the brick-and-mortar shop could come into mind.

Products

Alternately, selling a kitchen knife, children’s clothes, sketchbooks, or anything on the web differs. Product images, product descriptions, and stock management are crucial for ecommerce but might be hard for brick-and-mortar companies selling online for your very first time.

Pictures. To market a product dangling on a hook in a physical store, a merchant only needs the merchandise and the hook. Online, though, a merchant needs a minumum of one photo to represent the merchandise.

A merchant can photograph every solution or, rather, get photos from the supplier or manufacturer. Both these jobs more time-consuming than that which one might envision.

At among Sur La Table’s physical shops, a shopper can take care of this knife prior to spending $399 to purchase it. But on the web, the knife has been represented with a picture.

It’s not unusual for a shop to get tens of thousands of SKUs and heaps of vendors. When it chose to obtain product photographs from these vendors, a retail company would require a person to get in touch with each vendor, access the pictures, download and arrange themperhaps edit themand upload them into the ecommerce website — replicated countless times.

However, a methodical approach might help.

  • Identify your company’s top-selling things and market them.
  • Devote the labour required to upload and download photographs.
  • Automate the procedure when possible.
  • If needed, use snapshots from mobile phones as placeholders.

Fantastic product photographs are more significant than a perfectly designed site when you are getting started.

Descriptions. Merchandise descriptions are much like product pictures: You do not need them at a physical shop and creating them for an ecommerce website is a bigger task than you might imagine.

Whether your business makes the decision to compose these or copy them by a producer — not replicate a item description without express consent, yet — the measures will be comparable to those for pictures.

  • Concentrate on the best-selling things .
  • Devote the labour into the Job, or outsource.
  • Automate the procedure if possible.
  • Publish goods without descriptions if needed.

Rental Administration. Envision a series with 15 physical shops. Each shop has one special espresso machine 15 company-wide.

If it comes to managing stock within an ecommerce platform, what would be the available amounts with this espresso machine?

If it intends to meet from each place, the corporation might presume 15 machines are readily available to market online. But this might be an issue.

Imagine if three shops had a wrong inventory count? Rather than having one server in stock, they had none. And suppose that two additional shops chucked the boxes since the espresso machines are on screen? Those shops would have no way to send them. And what if clients are purchasing the espresso machines in four other shops at the moment?

To make things worse, stock counts might be off by a whole lot if the series’s physical point-of-sale system does not automatically upgrade the ecommerce website.

The solution is dependent upon a merchant’s systems and capacities. But understanding that stock quantities can be an issue goes a ways toward a repair.

Marketing

The above art supply shop resides in a popular shopping centre, has a real signal, also is known to tens of thousands of possible clients.

Nobody will observe the company, nevertheless, as it opens on line. A shopper could look for the shop by title on Google or even Bing, but there’s not any assurance that those search engines have indexed the new website yet.

So it is not sufficient to start an ecommerce store. Merchants have to promote and promote it. Marketing for a new ecommerce website must use a merchant’s traditional channels in addition to new ones, including video and pay-per-click advertisements.

By way of instance, a merchant must continue with radio advertisements but now incorporate the newest digital offering. Likewise a series should keep on inserting circulars from the local paper, however, again, today highlight online or click-and-collect services.

Marketing a new ecommerce shop is frequently more significant than the platform, the motif, and other layout components.

Getting Started with Continuity Ecommerce, Part 2: Steps to Success

Continuity ecommerce creates recurring revenue by means of a combination of connected devices and auto-ship functionality. It is subscriptions on steroids. In”Part 1: Approaches, Expectations,” I explained how continuity ecommerce can construct high-margin earnings flows. In this guide, I’ll concentrate on how to generate continuity programs a success.

The key to making continuity work is at the backend. Which products should you provide? How can you optimize the stick rate and decrease churn? When should you send goods, and when should you collect payments? How often if you retry a payment to minimize write-offs? How can you avoid cannibalization and substitution?

Let us begin with a story.

A heating appliance firm knew that customers needed replacement air filters for their furnaces, but its clients were only buying a tiny fraction of what they ought to be. Numerous factors were at play, including customers needing to change the filters and difficulty in locating the proper part number. A different approach was required.

For the manufacturer, selling replacement air filters proved to be a low-volume, high-margin enterprise. Increasing sales would generate earnings. By establishing a continuity program and promotion in the perfect intervals, the manufacturer was able to radically expand its sales of air filters while offering a handy consumer experience.

Additionally, the manufacturer revealed that the growth in the ability to predict demand enabled it to decrease production costs, which increased profits even further.

The fiscal impact can be spectacular. I have seen continuity programs with client involvement at 25 percent at the end of their initial 12 months. From the end of this first year, many such apps experience a rise of 25 percent in product revenue and a rise of 40 percent in total product-line profit.

…many such programs experience a rise of 25 percent in product revenue and a rise of 40 percent in total product-line profit.

Let us take a look at what it takes to achieve those outcomes.

7-step Continuity Guide

With any continuity program, begin by taking a look at your back office capabilities, particularly your visibility and control of stock.

Step 1: Describe the products. Not all products should be on continuity. Begin by identifying candidates. Normally, these are high-margin consumable items with a latent demand and a simple and consistent supply. The target is to increase inventory turns and consequently supply products more cheaply.

You can’t afford to run out of stock of a product on continuity. It can cause immediate customer cancellations. Have a clear image of stock and prioritize continuity orders over the rest of the business, even if it means making out-of-stock finds in different channels. A robust order-management capacity will make this easy by automatically allocating inventory to continuity consumers.

Step 2: Track sales and inventory. Slow-moving consumable items are another choice for continuity programs. With careful monitoring, it is possible to see where stock is rising faster than earnings. This is a traditional early warning sign. Many brands and retailers do not do so well, and it leads to inevitable markdowns.

Products wherein sales lag stock growth may benefit from temporary continuity programs. The products are also great candidates for a “`surprise and pleasure” marketing promotion, which present new products or groups to present continuity customers.

Step 3: Make it easy to purchase, change, and cancel. A continuity program ought to be simple to register, modify and cancel — with two or three taps within an app, using a chatbot, or using a simple phone call. Beyond making it simple, concentrate on preventing churn in the first place via”save the sale” type applications.

Step 4: Know churn patterns. Auto-replenishment programs can anticipate a churn issue — typically 60 percent of consumers after the third shipping and 80 percent by the sixth.

It’s critical to comprehend the client drop-off points. In my experience, they vary among products, as the optimal delivery period will be unique to each item. Machine learning can significantly help. It may determine when to automatically ship goods, expect the crucial churn points, and activate remedial actions. From the sixth turn, by way of instance, you can retain 50 percent of consumers. AI is one of the vital secrets in continuity.

Step 5: Surprise and pleasure. One of the best ways to get ahead of churn is a series of surprises to delight customers and keep them interested. By intervening before the drop-off stage, a free sample may considerably reduce churn while introducing goodwill customers to other product lines. By way of instance, a customer purchasing dog food on continuity could be given a surprise chew toy with a delivery, delighting both dog and owner and lessening the odds of cancelation (and increasing the probability of buying dog chews on continuity).

Step 6: Independent deliveries and payments. Conventional auto-replenishment programs collect payment at the point of delivery. This strengthens the cost of the program to the client, perhaps when they were not quite prepared for the next delivery. It’s not optimal and will increase churn. Separating deliveries from collections can help clients see the recurring payments as a normal household expenditure.

Step 7: Optimize collections. By billing on various days of the week and month, you can decrease continuity churn and maximize high conversion intervals, such as proximity to the weekend and payday. Experiment to find your own magic formula or use AI to do it automatically. The same applies to payment retries: How many times if you retry given every retry typically costs $1? Assessing when to collect payment and when to retry can make a massive impact on retention rates.

Experiment and Discover

Continuity, done well, can provide powerful results. But it takes effort. You might have to modify your order management system and integrate machine learning and optimization technologies. With the proper mindset and a willingness to experiment and learn, many brands and consumer-packaged-goods companies can achieve substantial gains in revenue and profit.

How to Start a Business: The 12 Steps Founders Encounter on Their Entrepreneurial Journey

How to Start a Business: The 12 Steps Founders Encounter on Their Entrepreneurial Journey

Running a company can significantly affect your life and the lives of those around you. However, before you can run a company, you will need to learn how to begin a business.

Deciding to start your own business can seem like a daunting prospect if you have never done it before. Fortunately, lots of other entrepreneurs have, and you may benefit through the wisdom they gleaned from their successes–and their errors.

These 12 time-tested steps about how best to begin a business–whether it is your first or your 10th–will assist you with everything from locating and validating your money-making concept to figuring out your transport strategy to eventually launching your service or product.

Shopify research shows that lots of entrepreneurs cite flexibility and independence as the key reasons why they started their own company.1. Find a business idea

Locating a business idea is something which you are able to approach systematically by relying on time-tested approaches that have been effective for other entrepreneurs. Regardless of Whether you are looking to start a low-investment business on the side or you would like to go all-in in your idea, the best way to find a product to market begins with asking questions:

A. What is the possible opportunity size?

Entrepreneurs tend to be too dismissive of little markets. Yes, the market size must match your ambitions from the company, but the chance size of a particular niche is dependent on a few different dimensions. By way of instance, if a product group has relatively few active clients, but the price of this item is relatively large and requires repurchase, that is an attractive opportunity that creators focused on market size may overlook.

Having said that, the costs to obtain any customer is not exactly cheap nowadays. The best opportunities will come from product places where you are able to encourage repeat purchases, either in the form of a subscription or by (finally ) upselling and cross-selling clients complementary products. That could come later, but keep the possibility in mind while you explore opportunities.

Business inspiration: Daneson is a company which sells luxury toothpicks. The small market size will affect potential earnings, but as a specialty brand, targeting the appropriate customers and acquiring them could lead to Daneson owning the space.

B. Is it a fad, fad, or developing market?

The trajectory of a market matters more than its present state. If you need your company to go the distance, remember it is not just crucial to comprehend the demand for a class today except to know how it may fad in the future. Does your product or market fall to a fad, fashion, stable, or developing market?

  • Fad. A fad is something which grows in popularity for a short time period and fades out just as fast. A fad can be rewarding if your entry into the market and exit are timed perfectly, but this is sometimes tricky to predict and a recipe for failure.
  • Trend. A trend is a longer-term direction the market for a product appears to be taking. It doesn’t rise as fast as a fad, it lasts longer and, it also will not decline nearly as fast.
  • Stable. A stable market is one that’s resistant to shocks and bumps. It’s neither diminishing nor growing but keeps itself over long periods of time.
  • Growing. An increasing market is one which has seen constant growth and shows signs of a long-term or permanent market change.

C. What is your competition?

What does the competitive landscape look like for your goods? Are there many competitions, or very few? If there are a whole lot of competing companies in your specialty, it is often a sign that the sector is well recognized; that great for ensuring need exists, but it will also ask that you differentiate what you provide (to a degree) so as to draw customer attention and build market share.

D. Will there be limitations and/or regulations?

Before diving into a merchandise class, ensure you realize the regulations or limitations that will apply. Certain chemical products, food products, and makeup can take restrictions by not just the country you’re importing your products into but also the states you’re sending your product to.

2. Choose a business name

What is in a name? For starters, your company name is a universal aspect of your marketing; it shows up anywhere you do. Word of mouth is hard enough to make, so there is no reason to make life more challenging with a boring, confusing, or insignificant business name.

Having said that, the first days of starting a company are fluid, with very little being set in stone. Whatever name you come up with now is not the one you need to live with forever. Keep things simple and focused: find a name for your company which makes it clear what you do, that is short and memorable, which isn’t already being used in your industry. This is not an effortless task, but it is very achievable with a little bit of ingenuity.

Name generators will be able to help you think of a first set of ideas–the rest is up to you. If you are starting from scratch, there are also a couple time-tested methods to lean on for management. A memorable and fitting name often has the following attributes:

  • Short and Easy. A fantastic tripwire here is if you have spoken about your business idea before and people often ask you to repeat the title. Do not make customers function to remember your brand. A couple of words is perfect, although three to four short phrases may also work if they form a definite term. (E.g., Storq, Star Cadet)
  • Different. If your market research indicates that everyone in your business appears to have similar names or depends on similar components, consider avoiding these tropes and veering in a very different way; many manufacturers underestimate the advertising upside of wild creativity. You can always amend your title with your product group to combine clever with clear, also. (E.g., Deathwish Coffee, Beefcake Swimwear)
  • Original. You will need to make sure your organization name is not in use by another company, particularly a competitor. To do so, run a free trademark search in the countries you’ll do business in, and be certain that you check Google and social networking sites, too. The same holds for URLs, so run a fast domain name search before you enroll anything. (If you are still unsure, it is ideal to consult independent legal counsel for advice specific to your enterprise.)

3. Validate your product idea

Until people pay you, all you’ve got is a list of assumptions. Market research, surveys, and opinions from family and friends can point you in the right direction, but the calling card of authentic product validation is the sound of the cash register ringing. So, the first and possibly best way to confirm your product is to create a few initial earnings.

There are, however, quite a few strategies to validate your prospective idea as you are developing it. Most focus on a single essential action: dedication. Let early clients commit in some form or fashion to demonstrate that, yes, people are interested in purchasing this item and they are not just telling you what you need to hear.

This bias toward experimentation and speed can save you from costly mistakes down the road. It’s advice so straightforward and clear it too often gets ignored: make sure you are selling something people want. Here are a couple of ways to check the waters before diving .

  • Establish a shop to take pre-orders. Imagine having product validation before creating your product. Pre-orders make it possible. Through time, clients have become more accustomed to and comfortable with paying for a product now that they will receive later. Describe and sell what you are building, honor your promises, and throw your web before putting that first inventory arrangement.
  • Establish a crowdfunding campaign. Kickstarters are not the cure-all tonic to your finances woes, but they’re nevertheless a valuable way to get funds in the best possible source: clients. Kickstarter is not the only game in town, either, which can be helpful for brands working beyond their platform’s most prominent product categories. Browse our listing of websites and see if one works for you.
  • Sell products in person. For specific products, like homemade products, local fairs and markets provide the perfect way to check a product: by producing a first batch and selling to clients in person. When Nimi Kular and her family’s company, Jaswant’s Kitchen, first began selling their home made recipes, they found this approach indispensable. “Selling in person at a craft show or neighborhood pop-up is a superb way to talk about your story, get comments, and clarify the advantages of your product to prospective clients,” states Nimi.

There are different ways to validate your product ideas, but when in doubt, begin selling as fast as possible. There are drawbacks to moving too quickly –if you rush and attempt to market a product before it is ready, all you will learn is that people do not like bad products. However, our experience is that most entrepreneurs wait too long to begin validating their ideas.

Consider this: if you are customer-driven, then trust your prospective customers to direct you to the ideal product. No matter how smart you are, there is no substitute for direct, pointed opinions from a paying client.

4. Write your business plan

Writing a business plan helps formalize your thought and can streamline the business-creation process by getting you to sit down and think things through methodically.

And, yes, strategies are (frequently ) worthless, but planning is everything. Many entrepreneurs say that they rarely look at their strategy once they have launched–but they will also tell you there is value in thinking through and exploring your thought; writing a business plan is the best canvas for this exercise.

At the very least, you will quickly figure out what questions you do not have answers to. Having a firm grasp of your”known unknowns” is crucial because all it means is that you are actively not prioritizing finding a solution right now; that is a great deal better than being unprepared or caught off guard, especially in the event that you struggle to answer these questions while searching for financing.

TIP: If you are interested in writing a business plan but turned off by stodgy paperwork, we have developed a sample business plan template which you will actually use. Thousands of individuals have made a copy to repurpose to their own strategy, and it is totally free to use.

Your daily of getting your company off the ground will definitely move on a much shorter deadline than the normal business plan. And that’s a fantastic thing; you will need to know what you believe, not what you believed . Nevertheless, the first draft of your plan is similar to charting a course for a planned destination. On the way, things will change, and minute details in the initial plan will become out of date. But if you do not know where you are going, how will you know when you have arrived?

5. Get your finances in order

The objective of any company is to make money. Otherwise, you simply have a hobby (which is also OK!) . But if your aim is to run a company, knowing what you will want to begin and how to handle cash flow as soon as you have it’s going to be integral to your success. Even though it’s tough to find a definitive list of reasons as to why most businesses fail, cash flow and inadequate capital are frequent culprits.

There are two sides to this coin: financial literacy and procuring funding (if it is needed). Let us begin with the first one. There are loads of businesses you can begin with minimal startup costs, but others will require money for inventory, equipment, or physical area. A clear view of your whole investment–before you invest a penny –is essential for helping to make significant projections, like when you will break even.

Where the money ends up moving will mostly be determined by your organization, but our research indicates that for most companies, merchandise and inventory costs represent a large share of invest in Year 1. If those calculations show you will need more funds than you can afford to spend out of pocket, you may look at choices like a small company loan, a Shopify Capital deal (for those qualified), or a crowdfunding effort.

Shopify data demonstrates that in their first year of business, entrepreneurs spent the most amount of money on product costs (raw materials, inventory, production, etc.).

The next part of the equation is financial literacy, or understanding the flow of financing by your enterprise. Bear in mind, if the math does not work, your business won’t work. Bookkeeping should be one of your main financial tasks after you’re ready to begin making purchases for your company. Accurate records of your earnings and expenses can allow you to keep an eye on cash flow and result in a smooth transition into working with an accountant or bookkeeper in the future –when you are ready to afford expert help in these areas, it is a number of the best money you invest.

To make managing your finances much simpler, take some opportunity to open a company bank account and receive a business credit card. Keeping your personal and professional finances independent makes doing your business taxes considerably simpler and will help you automate some of the fiscal actions to starting a business too.