How can I check Magento store security free of charge? Use online malware scanners

Security specialists register over 450 000 new malicious each day. The rapid advancement in malware and software platforms could lead to situations where even the best scanners may miss some infections.

Magento offers an online malware scanner Adobe Security Scan for free. This scan monitors for up 9000 threats and is among the best in its category. A second opinion scanner is a great way to increase the security of your store. This provides a second line defense for your store.

A secondary scanner can also provide additional information about the security of your store. Your store might be free from malware, but still be listed on spam or search engine blacklists.

Due to the expiration date for Magento 1, Magento 1 store owners should use additional security scanners regularly.

To learn more about the additional malware scanners that you can use in order to obtain a second opinion on your Magento 2 store, read the article below.


What makes a second opinion scanner so beneficial?

A software solution cannot detect all malware threats. Even the most advanced scanners can detect malware threats at up to 96.3% online.

This is easily shown with VirusTotal – a service which allows you to check URLs and files for malware using multiple antimalware tools at once.

Many antimalware products are still unable to detect a well-known Javascript malware sample that was discovered in 2017. The 27 of 56 software security programs detected the sample.


The detection rate drops drastically when the exact malware sample embedded in a website.


This is a common false detection scenario. A malicious website installed with a graphic of the Magento logo was found to be malware.


It’s becoming clear that one malware scanner is not enough. Therefore, it’s a good practice to have another assessment malware scanner for your website. It is a good idea to keep it running so you can identify any malware that your current protection solution might have missed.

Sucuri SiteCheck

Sucuri is a trusted provider of security services on sites across different platforms including Magento. It provides customers with cloud-based tools to complete site security overhauls. This includes execution improvement with a CDN, mitigation of cyberassaults via software exploits, DDoS, and other basic tools.

Magento store owners have the opportunity to receive a free malware scanner and security check tool. It offers several important checks:

  • Malware and infection. This allows you to identify malicious code and tainted files by inspecting the Magento site source code.
  • Check the Magento blacklist status. Sites infected with malware are added to blacklists. These lists are maintained by security teams at Google Safe Browsing and McAfee as well as McAfee, McAfee and ESET. Opera and other list providers also maintain them. Even after the malware has been removed, a site can still be blacklisted. Blacklisting can have a negative effect on SEO and organic store traffic.
  • Be wary of out-of-date software components. Magento updates are regularly released. It is the responsibility of the site owner to keep track and install them. You can identify if your Magento site uses an outdated version of CMS/modules.
  • Magento security problems can be distinguished. Verify that your Magento site is free from security problems and misconfigurations.


Sucuri identifies potential dangers by analyzing the site’s scan results. The site owner is not left with a list of vulnerabilities, but Sucuri provides concrete suggestions for mitigation. It’s an easy-to use tool that provides a second opinion about a site’s security.

This developer offers Unmask Parasites service that can enhance Sucuri SiteCheck results. This tool helps you find illegal content hidden within website pages. This could include hidden spam links.


Site Security Scan by Foregenix

Foregenix Website Safety Scan another site-checking tool, which does not require additional software or access to private files. This tool scans for vulnerabilities in publicly accessible data on websites. It checks sites for security vulnerabilities and provides a total risk score. This gives a quick overview of site security.


This tool currently serves more than 300,000 Magento merchants worldwide. WebScan searches:

  • Website malware, including card skimmers, is embedded in the site.
  • Analyse and updates of the Magento platform
  • SSL Issues can be checked.


MageReport , one of the most popular online scanners for Magento, is MageReport . The free version scans for security vulnerabilities.


Here is a list of vulnerabilities that have been identified:

  • Installed Magento security patches This allows you to check if your Magento store has installed the most recent Adobe patch.
  • Exposure to the admin panel, and Magento API.
  • Web forms vulnerabilities that allow remote code execution (RCE).
  • Visbot Magento malware. It is a Magento-specific skimming malware. It is a skimming malware that can be installed on a compromised server and captures visitor data. This happens by intercepting POST requests to it.
  • Brute force and ransomware attack

MageReport does more than just check the Magento core for vulnerabilities. It also analyses popular third-party extensions.

MageReport gives detailed information about how to fix weaknesses and who to call for assistance. The tool will show general information about the store if it is protected against a particular vulnerability.


Quttera scans websites for malicious scripts and files. It was also designed to detect malware hiding on websites and in legitimate content.


URL scanning allows you to download all web content available to the Quttera server. HTML pages, JavaScript scripts and images up to 20 MB are scanned.

A detailed threat breakdown will be provided for each page in the malware assessment. A detailed report will be provided on:

  • List of external links, blacklisted and all.
  • Blacklisted and malicious iframes
  • Blacklisted links are also included in the list of domains/hosts that have been referenced.

This tool is distinguished by its informative output. It clearly explains why certain records were deemed threatening.


SiteGaurding a free malware scanner is ideal for checking for sites that are on spam and global blacklists. It includes a list of several dozen blacklist providers.


The report still gives a basic overview of the software components that your site uses. It also provides information about the web-server and version of the CMS used by your store. You also get HTML, CSS and JavaScript analysis.


SiteGaurding’s free report does not provide details about the malware names or locations that were found on your server.

Additional security tools

You can also use online scanners if you don’t need a complete scan of Magento.

Mage Scan

Local Mage Scan is a good option for intranet and dev sites that don’t have access to online site scanners. This tool is required to be installed on your server in order to scan Magento for vulnerabilities.

Google Safe Browsing

Google Safe Browsing helps you identify malware and suspicious links on websites.


This tool can be used as the first one if you notice a drop in organic visitors. This is because web-browsers can use data from Google Safe Browsing to block access to the site and display the alert message to visitors. To continue loading the site, which has been marked as unsafe by this tool, the visitor must explicitly click a button.

Astra Magento Malware Scanner

If you are looking for maximum simplicity, the Magento Malware Scanning tool by Astra is what you need.


The report includes more than 60 blacklists, over 140 security tests and SEO spam. While other online scanners may fill out reports with irrelevant data, such as the IP address of the server or the country it is located, the Astra scanner simply answers that the server is clean.


Remote online scanners cannot detect all malware as they only work with files your Magento store makes public. All the scanners are free and offer very basic functionality. But, regular security checks using this tool can help increase your website’s protection.

These scanners give site owners an extra level of protection against malware, platform weaknesses, or other security threats that could harm your server.

These online scanners can be used in conjunction with the Security Scan tool, which was specifically designed by Adobe for Magento. It’s also free. You can also read the step by-step guide to learn how to use it.


Store Management Tips for Busy Entrepreneurs

It’s obvious that running an online shop is a full-time job. However, taking the time to streamline your store management and develop systems can help you make more time, reduce stress and increase revenue. Amazingly, all this without endless to-do lists or sticky notes reminders on your desk.

These are some simple store management hacks and tools that will increase your efficiency and work to your benefit:

Before they ask, answer questions

It is important to not leave potential customers hanging. Instead of monitoring live chat and checking email constantly, you can be proactive and address frequently-asked questions before they are too late.

FAQ page can be your first line defense against unwanted phone calls and emails. It also creates a more user-friendly environment. For more complicated topics, informational blog posts can be a great idea. These could include product and service descriptions as well as software tutorials and return policies. When appropriate, you can link FAQ topics to your blog content.

This helps to keep buyers away from any questions. Customers are more likely to purchase if they can find the answers to their questions easily.

Your store dashboard allows you to manage payments and refunds

WooCommerce payments is an excellent time-saver because you can manage refunds and payments right from your WordPress dashboard. Instead of logging in and out of multiple accounts you can manage your business finances from the same place you handle products, analytics, and other things.

It’s also a great tool to improve your checkout experience. Instead of having to redirect customers to a third party payment gateway, customers can pay directly from your website. You can also accept multiple currencies.

Learn more:

Streamline your inventory management

Inventory management is a time-consuming task that can make running a business difficult. Automating the inventory update process is better than manually updating your warehouse or physical location inventory.

Scanventory or Square can help you organize your inventory management. It is possible to generate labels and print reports or update inventory in bulk, rather than one item at a given time.

Inventory management is the most important thing that can stop a store from growing. You can forget about those worries if you have the right tools.

One click to print shipping labels

Ever wonder how certain stores can charge such low shipping costs? They’re likely not paying full price.

WooCommerce Shipping allows you to print labels right from your dashboard, saving you tons of time and money. You can save up to 67% when you order domestic or international shipping at specially-negotiated rates with USPS and DHL.

Drop off your prepaid packages quickly without waiting in line at the postoffice. Or have them delivered right to your home by USPS.

Automate emails

Transactional emails can be used to notify customers that their order has been received, shipped or delayed. WooCommerce offers a set of default orders which automatically go to each customer. You can also include tracking information with an extension.

You can take things one step further and create additional automated emails. WooCommerce Order status Manager allows you to create new orders and then send emails as each step is completed. If you make wooden furniture by hand, you might add steps for “assembling” or “staining.” This will keep customers informed and allows them to send emails when each step is completed.

To customize transactional email messages to your brand specifications, you can use tools such as MailPoet and send marketing messages such as abandoned cart emails or newsletters.

Batch social media and blog content

It is amazing how your mind can go blank when you are asked to post on social networks. You can either quit posting or settle with a less-than-stellar plan.

Scheduling posts ahead of time helps you maintain a work-life balance, and lets you take advantage of the creative times. It’s OK if you have multiple ideas for the same thing, such as a customer review that uses a similar image. You can create as many as possible and then spread them over time.

Keep in mind that each post will only be seen by a small portion of your social media followers. If enough time has passed between posts, you can reshare them.

Repurposing content from different marketing channels might be an option. For example, let’s say you have a blog about a product or service you are promoting. You can modify something you have already written about the topic to suit your different channels. Your clever tweet was a hit with your followers. It can be shared on Facebook and turned into an Instagram image. You don’t have to create new content if you already have great content.

Comment spam must be eliminated

While enabling comments on your site can be a great way of building community engagement, it is likely to encourage spam. However, this doesn’t mean that you have to manually manage spam. With tools such as JetpackAnti-spam, you can stay two steps ahead.

It’s not only time-consuming, but it can also be risky. Spammers can be sneaky and you might not be able to identify a fake. Jetpack Antispam is a program that learns from millions and recognizes the signs of spam. It can eliminate comment spam before you have even seen it.

This will save you time and improve your customer experience.

3 Holiday KPIs for Your Ecommerce Store

Three tried-and-true key performance indicators can help online shops concentrate on what matters most during the hectic, high-volume Christmas shopping season.

“Truly there are three things a merchant needs to do,” said Kevin Kearns, chief sales officer, for shop analytics firm ShopperTrak at a movie demonstration aimed at brick-and-mortar merchants. “They want to get shoppers in their shop — traffic. Get them to make a purchase — conversion. And they should get them to buy more — transaction size.

“They want to get shoppers in their shop — traffic. Get them to make a purchase — conversion. And they should get them to buy more — transaction size.

“When looking at all these levers,” Kearns continued,”a merchant can really focus in on forcing strategies that will enhance each individual store’s results”

Kearns’ remarks were supposed to assist retailers with physical stores deal with a decline in foot traffic and a rise on digitally affected shopping, wherein consumers use the Internet before visiting a shop or while in a shop to make more informed purchasing decisions.

However, this”retail equation” also represents three major ecommerce key performance indicators. This trio of KPIs is especially potent during the Christmas shopping season or other peak times, when online merchant devote much attention to what matters most: website traffic, conversion rate, and average order value.

Site Traffic

Like visitors to a shop at a shopping center or a mall, online site traffic is an indication of the amount of available customers. This number is significant because the complete number of shoppers who see your merchandise is virtually identical to the complete number of possible earnings your shop can make.

If you do not have any website traffic, you won’t make any sales. Similarly, if your website traffic doubles during the Christmas period, you have the capacity to double revenue and profit even if your website’s conversion rate and average order value stayed flat.

When you measure traffic, look not simply at the entire number of people visiting your website, but also at the traffic source.

  • Immediate traffic. Visitors who came directly to your website. These people probably typed your website’s domain name directly into the browser’s address bar.
  • traffic. People who follow links from your email marketing messages to your website.
  • Social media visitors. These website visitors found you on Facebook, Twitter, Pinterest, or any number of other social networking websites.
  • Referral traffic. Represents those people who followed a link on another site, excluding social networking sites or search engines.
  • Marketing traffic. Visitors who clicked on your banner advertisements, responded to your Pandora advertisements, or clicked and watched out of your YouTube commercials.
  • Pay-per-click traffic. The fruit of paid visitors, primarily from search websites and publisher networks.
  • Search traffic. Visitors who found your website because of a search on Google, Facebook, YouTube, or other searchable websites.

Website traffic is often a measure of marketing success.

If, for instance, your online shop conducts an extensive email marketing campaign throughout the lead up to Cyber Monday, you’d expect to see a relative gain in the amount of traffic coming to your website via the email station.

Similarly, if you’re operating 30-second spots on Pandora, which I highly recommend during the holiday season, you would expect to find an increase in traffic from the advertising channel.

Site traffic might also be compared against similar spans. By way of instance, how is your website traffic in October this year compared to the exact same 2014 period?

For the holiday season, watch site traffic relative to your marketing actions. Attempt to fine tune as you go.

Conversion Rate

In the ecommerce circumstance, conversion rate increases the amount of sales your shop makes relative to the amount of visitors on the website for any given time period.

As an increase in conversion speed is frequently related to an improvement in site merchandising, website content, usability, or similar, this KPI is used to quantify operational excellence.

For your Christmas shopping season, use the conversion rate to track the success of particular tasks, merchandising, or even visitor resources.

So, as an instance, track the conversion rate for product detail pages which include a product video when compared with those that don’t. Or gauge the conversion rate for shoppers revealed that a free shipping deal versus those shoppers who didn’t find a free shipping deal.

Also, think about using the conversion rate that will assist you realize how to invest in advertising. If traffic coming from your email-marketing station convert twice the speed of traffic coming from search, you might want to concentrate more energy on email.

Be cautious with conversion rate. Like any KPI, it may be misused or misunderstood. A post on Smart Insights pointed out areas of concern.

  • Making your website more engaging may decrease conversion rate. In the event that you regularly create content that is helpful, people could come often to read that content — and just purchase something, say, once in ten visits. If you just monitored conversion rate, you may foolishly think that was bad.
  • A relatively higher conversion rate does not necessarily mean more sales. It is much better to convert five percent of a thousand traffic than 50 percent of 10 visitors.

Average Purchase Value

Average order value, which Kearns called transaction size, measures the average value in dollars of a sale on your ecommerce website.

Although easy to figure, average order value is a substantial indicator of ecommerce success, because this KPI is often directly linked to profit. Increase average order value and gains are likely to rise also.

As average purchase value rises, a website will often enjoy a decrease in cost relative to each purchase. The cost reduction can come in the shape of variable expenses such as a lower shipping cost because you could place two items in the same box, or at fixed cost like worker wages.

For the holiday seasons attempt to boost average purchase value. You might consider:

  • Offering free shipping with a minimum purchase;
  • Merchandising related goods;
  • Showing and promoting product recommendations;
  • Bundling products.

15 Digital Marketing Suggestions for Retail Store Owners: How to Advertise Your Company & Get More Clients

Retail shop owners put on a good deal of hats, particularly in the morning.

You are managing stock , training team , working with vendors, and many other jobs your company should operate smoothly.

You understand digital advertising can help increase earnings, but you are trying hard to locate time to get this or even know where to begin.

Luckily, there are lots of low-cost, easy-to-learn digital marketing strategies you can attempt today.

15 digital advertising ideas for retail shop owners

Keep on reading to see all 15 thoughts, or use the listing below to jump into one which stands out to you!

  1. Live movies
  2. Promotional mails
  3. Worker spotlights
  4. Branded hashtags
  5. Social Networking tales
  6. Spotify playlists
  7. Contests and giveaways
  8. Messenger apps
  9. Behind the scenes seems
  10. Holiday posts
  11. Present occasion participation
  12. Videos and GIFs
  13. Surveys, surveys, and quizzes
  14. Facebook bands
  15. In-store apps

1. Live movies

Videos are a terrific way to interact with clients, but were you aware that 80 percent of individuals favor live movies on pre-recorded ones?

To begin, all you will need is a platform using live video alternatives, such as Facebook, YouTube, Instagram, or Vimeo–that you most likely already have!

What do you need to do a live movie about? The choices are endless! Live movies are fantastic for performing in-store excursions, Q&As, and even product attributes (providing your digital viewer a behind-the-scenes look in your retail shop is also a fantastic omnichannel selling strategy!) .

To increase participation, consider announcing your plans to your live movie beforehand so that your followers may plan to listen.

2. Promotional mails

They are among the oldest tricks in the electronic playbook, but nothing beats an engaging promotional email.

In reality, one analysis asked individuals”How often, if ever, do you prefer to get promotional emails (, sales alarms ) from companies that you do business with?”

The answer?

61 percent of people said they’d love to get those mails at least a week, and 86 percent stated yearly. That is a whole lot of chance!

But how do you begin?

You’re going to want an email platform along with also an email listing (Shopify will be able to assist you !)

From that point, consider developing a very simple email template you may use to announce your most recent product or purchase, or get private by revealing your shop’s community participation or behind-the-scenes photographs and stories.


3. Worker spotlights

A research showed that 52 percent of website traffic go straight to some new About page after seeing its homepage.

What do we understand from this?

Shoppers want to find that the folks behind the brand. That is why worker spotlights could be such a potent strategy.

Consider worker spotlights as tiny introductions of your shop staff for your clients. If you host them in your own site or your social networking accounts, they are a fantastic way to bring a personal touch to your advertising efforts and present your clients to the folks they might experience when they go to your shop.

Resource: Architect’s Wife

4. Branded hashtags

A branded hashtag joins customers not only to your merchandise but also your manufacturer –but what is it precisely?

Require Old Navy’s #oldnavystyle, for instance.

Clients post images of themselves wearing outfits from Old Navy on platforms such as Instagram using all the hashtag #oldnavystyle, that has created an internet community around a shared love of their clothing Old Navy offers.

Decide on a exceptional hashtag that talks to a brand worth and utilize methods like social websites, emails, as well as in-store signage to encourage shoppers to utilize the hashtag. Be certain that you stick to the hashtags on societal websites so that you may repost and attribute clients on your newsletter to incentivize more sharing!

Resource: #oldnavystyle on Instagram

5. Social Networking stories

Facebook, Instagram, Snapchat, and WhatsApp have a Stories works for instant, lively, and speedy movie content.

There are almost one billion users around those four platforms with Stories regularly. And almost 64 percent of manufacturers were using or intended to utilize Stories within their electronic marketing strategies just annually.

To begin, all you will need is an account on a few of those social networking platforms we recorded.

Begin with doing daily check stories,”look round the boutique” tales, merchandise unboxing tales, product tutorials, and customer-service-themed stories.

This is a strong method to create fast video content which may be categorized and stored using the Highlights attribute in those apps.

Resource: Beardbrand on Instagram

6. Spotify playlists

Retail stores often concentrate on producing ambiance with audio.

As you most likely already have curated shop playlists, why don’t you discuss them with the entire world?

Sharing playlists on platforms such as Spotify is a wonderful way to expand your brand expertise to your clients when they are not in your shop.

Urban Outfitters has over 65 people playlists that its faithful shoppers may enjoy. It retains UO top of thoughts and conveys Urban Outfitters edgy brandnew.

To begin, you want a Spotify, Apple Music, or alternative audio playlist building-and-sharing account. After that, get to work! Consider building playlists around specific topics, special occasions, or seasons.

7. Contests and giveaways

Social networking is an excellent way to market your retail shop, but imagine if you do not have a large after yet?

For retail shops, a simple method to get people to accompany you and participate with your brand is by simply performing a spoonful or a competition.

Some ideas to begin:

  • Run a competition in cooperation with another shop, manufacturer, or vendor to expand your audience
  • Use competitions to Construct enthusiasm for new product releases
  • Strategy competitions as a Means to market overstocked products

Ensure that you communicate clear involvement needs and adhere to this platform’s promotional recommendations .

Source: claybysteph on Instagram

8. Messenger apps

A fantastic way to promote more goods is making it much easier for prospective buyers to ask you questions and maintain offers about the platforms they are spending some time on.

By way of instance, Facebook and Instagram direct messages may be excellent ways to interact with your customers and make one-on-on adventures that instill confidence in your own brand. In reality, based on Facebook, 69 percent of individuals say being in a position to message a company helps them feel confident about the brand.

Resource: Facebook

9. Behind the scenes seems

For electronic marketing retail adventures to come living, consider revealing what happens behind the scenes for your clients.

Should you utilize an offsite producer who matches you about manufacturing or you’ve got local vendors send goods to your shops, share that with your own crowd!

Give a peek of exactly what sets products in your shelves and provides your providers the value they deliver to your clients.

To begin, you need agreements with your suppliers and anybody else involved saying they are OK with you posting this particular content. It might be incredibly successful if and when you’re doing!

10. Holiday posts

At the start of the calendar year, download a vacation calendar using the date of each legal, spiritual, and celebrated holiday.

This is a superb way to plan social networking posts and other electronic marketing retail material beforehand. You can also get creative and post for a number of your favourite “national day” parties that include a sense of humor to your posting.

Krispy Kreme does a weeklong party of Instagram posts and giveaways each year in honour of National Donut Day.

Resource: Krispy Kreme on Instagram

To begin, have a look at the vacation calendars we connected above and incorporate them in your articles calendar. Look at developing a custom picture in Canva or another simple online tool in order for this to seem professional with branded content.

11. Present event involvement

Participating in present events, political movements, and neighborhood happenings may seem frightening. Nonetheless, it is a highly effective way to have a stand, align yourself with an origin, and also attract the sort of client you need purchasing your services and products.

To begin, consider your perfect client, and about everything you believe in and wish to market along with your shop. Then select approaches to have a stand on social networking and over your other stations.

12. Videos and GIFs

80 percent of clients state that they use video and internet content to create a purchasing decision–reason enough for retail shop owners to think about adding videos for their electronic advertising plan!

Particularly now, as COVID-19 is preventing you from linking in-person with sellers as far as you used to, video may connect clients with you and your shop from the comfort of their property.

To begin, make a decision as to which sort of video material you have the tools to produce. When it is a video blog (vlog), a educational how-to movie, or a tricky GIF, animated content is a highly effective way to acquire customers participated with your shop, your products, along with your providers.

Source: Believe with Google

13. Surveys, quizzes and surveys

As a retail shop owner, you might be acquainted with requesting comments on site, but are you aware that you may use social networking to gather opinions and customer insights too?

Among the fastest ways is via Instagram Stories. Throughout a quiz, open-ended query, survey, and slider, you’ll acquire real-time feedback from the clients as soon as they see and react to a Stories.

14. Facebook groups

Consider beginning a Facebook set around an occasion or shared interest to get a subset of your clients.

A good deal of retailers that offer pop-up or classes occasions might want to utilize a personal Facebook group to allow customers share more securely and personally.

This is a means to provide your shop’s brand visibility and reveals you are invested in your clients.

15. In-store apps

While not every merchant is prepared to present an in-store app to their electronic marketing mix, apps may be great rewards for getting shoppers to your shop.

You may begin with an easy digital punch card bonus system in checkout. However, you may also acquire sophisticated and make an app that functions like an in-store helper, with product manuals, reviews, and descriptions.

Could you envision scanning a label in a clothes shop and having the ability to swipe and watch pictures of these clothing modeled on various body types? This may reduce fitting room dependence and empower faster earnings.

Decide what matches and operate with it

When these thoughts could be exciting ways to engage your clients, they are not for everybody. It is important to examine in which you are likely to have the greatest bang for your advertising buck and begin there.

Leveraging any sort of digital advertising for retail is a fantastic first step. The combination of your digital and physical storefronts can help boost your organization, establish your brand, and get more clients.

Shopify’s App Store Is Good and Bad, Says ‘Unofficial’ Expert

Kurt Elster’s”The Unofficial Shopify Podcast” has been downloaded over 1 million times. His service, Ethercycle, helps Shopify merchants drive profit and revenue. Along with his newsletter at contains hints and strategies to scale a Shopify shop.

“I eat, sleep, and breathe Shopify. I have a Shopify license plate,” Elster told me.

You may call Elster the unauthorized Mr. Shopify. I recently spoke with him about the platform, notable merchants, along with his pet peeves, among other subjects. What follows is the whole audio version of the conversation along with a transcript, which can be edited for clarity and length.

Alright, see our products:

  1. Magento pos extension
  2. Pos for woocommerce
  3. Pos for shopify
  4. Pos for bigcommerce
  5. MSI management

Eric Bandholz: Tell us about yourself.

Kurt Elster: I have been a Shopify specialist since 2011. I’ve worked on Shopify exclusively since 2015. I eat, sleep, and breathe Shopify. I have a Shopify license plate.

Bandholz: Is Shopify the place to be? Is it hot?

Elster: Yes. More than a million merchants are on Shopify. Some of the actual power of it’s the partner ecosystem. They are up to 12,000 partners. Having access to an army of people who can assist you to grow your shop, whether it’s via apps, integrations, or services, adds a bunch of value to the center platform.

Bandholz: What are you seeing from individuals who reach out to you for consulting? Are they bigger companies on the Shopify Plus side? Or startups?

Elster: It’s all over the board. Right now there’s a gold rush into ecommerce. I’m seeing new store builds than previously. Our clientele will be Shopify merchants who’ve bootstrapped and validated their enterprise. They approach us to take it to another level.

We do a good deal of front-end work, preparing the theme. That’s the toughest part for merchants. Many merchants can not see the forest through the trees on their own site. They spend more time on it than anyone else, making it hard to see minor difficulties. So using a third party do it may be beneficial.

Bandholz: What are a few of the biggest mistakes people make on Shopify?

Elster: The best thing about Shopify is that the app ecosystem — the app shop. And the worst part about Shopify is your app shop. Regardless of what integration or feature you require, there’s likely one or more apps for this. And, probably, they are all reasonably priced. Some will even be free. Nevertheless, it is easy to become hooked on apps. You begin playing app roulette. You think,”If I only get the best one, it is likely to seriously boost my sales.”

Well, no, it does not work like that. But the bigger problem is because you put in these apps, each one has a payload. Each one adds weight to the website, and they also enhance your monthly recurring expenditures. So in case you’ve got one app, fine. If you have got eight apps, fine. But 40 apps — that is a problem.

I’ve been retained more times than I can count merely to find out installed apps — which ones to keep and which to eliminate. So that is a trap that individuals can fall into. It’s comparable to WordPress plugins.

Related posts

My current pet peeve is the primary menu. It is the front door to an ecommerce website. It is how visitors find products. However, if I load up a random independent online store, the main menu is”Home,””About,””Blog,””Contact,” and then there is a single word that says”Shop.” And it is a drop-down menu. That’s the main part! It is entirely concealed behind a drop-down.

Proceed to major ecommerce websites. None of them do this. The main menu is dedicated to shopping. All that other stuff is in a secondary menu or the footer.

Bandholz: Tell us about some innovative brands.

Elster: My favourite client right now is Hoonigan, an automotive lifestyle brand. They market lifestyle apparel, mainly. At one point years ago they had the most viral movie on YouTube for a car video named Gymkhana that is like half driving. Think if you combined driving and, I do not understand, a Cirque de Soleil show. It is quite the activity.

It is stunt driving, essentially. It is very cool. So it went viral, and an automotive lifestyle brand was born from that. It’s a really creative group, about 30 people in Long Beach, California. They do a phenomenal job in their advertising, their designs, and their advertisements. They’ve built a community. That is the magic that a whole lot of brands overlook — building a real sense of community.

Bandholz: We have talked about Shopify topics. Do you have recommendations for topics? There are tons of them.

Elster: I have opinions on Shopify topics . So does the motif team at Shopify. I’ve talked to members of the team in the various Shopify Unite conventions. The group is extremely selective about what is in the theme shop. Themes which are finally approved typically have limited settings and options to make them easier to use and less intimidating.

My favorite in the past few years is the Turbo theme by from the Sandbox. They have been consistently upgrading it. I really like it. I used it on [Jay] Leno’s Garage. I have used it on CORSA Performance. Only an endless list of websites.

But although Out of the Sandbox has many topics from the shop (including popular ones like Parallax and Retina), Turbo isn’t in there. That is because it has a slew of options jammed into it. I don’t think it would be approved since it is intimidating to a different merchant.

There is a balance there. If you are starting your first Shopify shop, I would not begin with a large, expensive theme. I would begin with a simple free theme and then switch to a larger, more involved one after.

And the last thing I’d do is purchase a theme from whatever market. Anytime we have used themes outside the Shopify store, we’ve regretted it. Again, the staff is extremely stringent about what gets in there.

Bandholz: So how can you differentiate websites once the bones are the same?

Elster: a common fear. It is unfounded, however.

By way of instance, I live in a subdivision with, possibly, 200 homes. Three are equal to mine. All 3 seem completely different because they have different landscaping, different lots, they face different directions, and they have different decor and paint. They do not look like the exact same house.

The exact same is true of topics and much more so. A theme is only a means to showcase your content and brandnew. But do not use the default styling, colors, and fonts and simply fit your own logo. At the very least, change the colours and typography to coincide with the brand. It seems simple, but a great deal of people bypass it. Change the design of this header. That will instantly alter the whole feel.

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Bandholz: a great deal of companies with enormous catalogs have shied away from Shopify. Is that a valid fear?

Elster: No. We are working on a big site right now. I wish it had been public so that I could tell you the title. It’d 80,000 products when we began working on it. It currently has 120,000. From the end of the year, we will have 200,000.

Certainly we had to handle some things. But the site is currently among the quickest I’ve ever worked on. When we first began, it took 30 to 40 minutes to load a set page due to the amount of products we had been filtering through. However, Shopify is giving us new technologies like React. A catalogue with six figures worth of merchandise can load in two to three seconds.

Bandholz: I could talk all day about Shopify. Unfortunately, we do not have all day. How can our listeners find you?

Elster: My Twitter manage is @Kurtinc. Apart from Twitter, the best way to reach me is through my newsletter. Head to, subscribe to my newsletter. It comes from my true email address. You may hit reply, and it’ll go to my inbox.

Anchor Store

What is an Anchor Store?

An anchor shop is the major department store in the mall. Based upon the size of the shopping centre, there is often more than one and at least two, with one at the end of the house.

Their big advertising budgets and broad assortment of desirable product help anchor shops attract shoppers to the mall. Those shoppers frequently spend money in the anchors in addition to at encompassing smaller retailers.

Anchor stores are usually big, well-known chain retailers like Macy’s, Nordstrom, Von Maur, JCPenney, and Lord & Taylor.

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Impact on Smaller Stores

Smaller mall retailers welcome the existence of anchor stores due to the traffic they attract. It’s 1 reason tenants are prepared to pay a premium for mall space over alternative places.

Due to the importance of anchor stores to a mall’s victory, small retailers often attempt to procure particular clauses in their lease agreements that protect them if anchor stores”go dark” — meaning, they shut. A vacant (“dark”) anchor store distance is a certain indication that a mall is fighting and a sign that a smaller merchant could be in an undesirable place if the situation does not turn around.

The go-dark lease clause permits the merchant to vacate the shop so long as it continues to pay rent. This is not at the mall owner’s best interest because a lot of deductions produce image and other issues for the property.

The corresponding occupancy co-tenancy lease clause permits the tenant to vacate the shop and decrease or eliminate rent in circumstances when an anchor store goes out or mall traffic drops below a predetermined level.

Shadow Anchor

Related to this, a shadow anchor describes another large retailer located close to the mall. Reference to a shadow anchor can bring an anchor store, because the shadow anchor is currently bringing traffic to the region. In mall locations, a shadow anchor is often a large, freestanding shop such as Home Depot, Walmart, or Bed Bath & Beyond.

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What is Crowdfunding?

Crowdfunding is the practice of raising money for a company, job, or charitable cause from a number of individual donors — the audience. Today, online platforms such as Kickstarter, Indiegogo, and Crowdfunder create crowdfunding easier by serving as virtual matchmakers.

How Crowdfunding Works

On crowdfunding sites, companies searching for financial aid advertise their campaigns and give rewards to backers — individuals that are willing to supply some amount of funding — for a variety of levels of support. Businesses seeking to finance the introduction of a new product typically offer you the merchandise itself as a reward for donors who give at a certain level. Greater levels of financial support may net several products, a higher-end edition, or public recognition.

Most platforms need organizations to set a financial target for their crowdfunding campaign. They’re awarded 30-90 days, typically — based on the platform — to accomplish that objective. Some platforms transfer all of the money raised at the close of the campaign, whether the goal was attained, whereas others, such as Kickstarter, use an all-or-nothing version that yields funds to the individual donors when the aim isn’t met.

The rationale for this approach is that if the company states that it requires, say, $25,000 to successfully launch its new item, then anything less than $25,000 isn’t going to be sufficient. Releasing the amount raised wouldn’t make it possible for the project to be prosperous, so the money is returned to donors.

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Crowdfunding efforts raised $5.1 billion globally in 2013, up from an estimated $2.7 billion the year earlier. The most successful crowdfunding job so far is Star Citizen, a video game effort started in December 2014 with a goal of $500,000. As of late 2015, it had raised more than $100 million.

Based on Fundable, the ordinary crowdfunding campaign goal is much more modest than $500,000 — the average is $7,000. The typical effort span is 9 weeks, though jobs that hit 30 percent of the target in the first week have the best chances of achieving full funding.

The idea behind crowdfunding isn’t a new one. The building of the Statue of Liberty’s pedestal was financed by individual investors in the late 1800s. What is new about today’s crowdfunding is that the technology that permits individuals worldwide to support new ventures.

Ways to Get Funded

There are two key approaches to financing business ventures via crowdfunding: donation-based and investment. The more common form is donation-based, where folks chip in a few dollars to support a new product or business in exchange for a benefit of some type. Investment crowdfunding sells debt or equity in the corporation.

Crowdfunding is an increasingly popular tool for companies to use to find the funding they need to grow or to introduce new services and products.

Benefits of a Liquor Store Point of Sale System

Running a liquor store is a whole lot of work — by keeping track of the number of bottles and cases are in your inventory to making sure that clients are of legal drinking age. Regardless of the size of your company, employing the perfect hardware and applications can improve efficacy, and with time, sales! Learn how a complete point of sale system can help your liquor store.

POS System Age Verification

Among the main tasks for any company selling alcohol would be to confirm customers’ ages. When an employee makes a mistake and supplies alcohol to someone who’s underage, your company is at risk of fines — or perhaps losing its license. With fake IDs becoming more common than ever, you do not want your shop to take the fall for something which could be avoided with one swipe.

Most liquor store owners that buy our point of sale system update to an ID scanner. Having the ability to scan and verify IDs helps companies immediately recognize whether somebody is under 21 years old or using fake identification.

Mix and Match Bottle Pricing

Does your liquor store run special promotions which have bottles of different brands and sizes? A point of sale system enables business owners to apply discounts to the whole inventory, individual goods, or possibly a few items specifically when they’re paired together.

Customization of promotions makes it much easier to apply discounts at checkout, instead of having to manually enter a code for every customer in line. The POS system automatically knows which reductions to apply to a transaction once applicable items are scanned — even in mix and match situations.

Case Break Inventory Tracking

As opposed to manually monitor alcohol by the circumstance, bottle, or six, a POS system has the capacity to automatically account for case fractures. Our program’s inventory system understands to split a situation into individual bottles available — whether it is liquor, wine, or beer.

Moreover, the stock system will keep track of what is on your shelves and provide you up-to-date counts. You can even place your POS to put an automated arrangement when a product hits a specific inventory number. By way of example, once you’re down to 20 bottles of your top-selling brand of whiskey, your system could be set to order five cases. These stock and purchase amounts are completely customizable — and they check off another item your to-do list.


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Boost Your Liquor Store Business

A point of sale system has a lot of advantages for liquor shops, helping business run more effectively and increasing sales and customer loyalty over time. For those who have any questions regarding specific attributes or how our point of sale system could work for your liquor store, the staff at ConnectPOS is here to help!

We provide full point of sale solutions with customized hardware and software, training sessions, and unlimited support for many different industries. If you are ready to begin, you can build your system online or ask a quote.