The Founder’s Zodiac: Five Personality Traits for Successful Entrepreneurs

The Founder’s Zodiac: Five Personality Traits for Successful Entrepreneurs

Stargazers, as we approach the summer solstice which is a time for self-reflection. What is your vision of the future? What is your purpose How can you leverage your strengths to help you achieve your goals?

Let’s take a look outward. Recent events have changed the world forever. It is important to think about how we move forward. Is your vision of your future in alignment with this new reality? Let what you’ve learned help you make the right decisions if your dream is to open a business.

There are many routes to business ownership if that is what you want.

We asked ourselves “What makes an entrepreneur?” Two traits emerged when we looked at the definition: they have dreams and they follow them. What makes someone an expert at managing a business? Are there positive entrepreneurial traits that make them successful?

It depends. Although risk tolerance is a key trait for many business owners (we see you Firestarter), it is possible to still achieve success even if risk is not your forte. Perhaps you are the meticulous Cartographer who runs through every scenario and has a plan for each one. There are many routes to business ownership. The fastest route might not be the best. You should choose the path that suits your strengths.

This month’s Founders Zodiac will focus on five traits that make successful entrepreneurs, and the Founder Sign that embodies them. We will also discuss how to focus on strengths rather than weaknesses. We’ll share inspiring stories of entrepreneurs who have this trait in each case.

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Firestarter: Feature Sign

Illustration of The Founder's Zodiac sign, The Firestarter Top Entrepreneur characteristic:Acceptance of risk

Other strengthsPerseverance and competitiveness are key to persuasiveness.

Develop your skillsPlan

The Firestarter, which has been, in ancient rituals, celebrated as a festival for fire, is our sign-of-honor this month.

Firestarters are open to taking risks and stand out from your peers and competitors. You may be more agile because you can jump on an idea quickly and not worry about its outcome.

Entrepreneurial journeys are full of risk.

There are many points in an entrepreneur’s journey where risk can manifest itself: leaving a stable paycheck, investing your savings, signing a lease or hiring and delegating. These are the points where risk-averse colleagues may get stuck. Firestarter, you are not at risk. They’ll either crash and burn, or you’ll leave them in their dust. Either way, you’d choose stagnancy over it.

Risk management is your job

You are likely to be bold and daring if you think of yourself that way. You likely have a high tolerance for risk, which is a plus when it comes to attracting investors, growing your audience, and hiring new employees. You can build trust by taking small risks and accumulating the wins. If you have a history of failure, this is where risk can come back to bite you. You may lose your reputation, even if you are able to get up and try again–which we know you can, Firestarter. You can take risks, but if you continue to sink, reconsider your strategy and partner with someone who is complementary.

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Note: Firestarter

Edwin Broni Mensah was on the right track to a successful career in investment banking, while finishing his PhD . He also pursued aggressive fitness goals. The problem was that it was difficult for him to keep his water bottle full while working out. Edwin decided to fix the problem in Firestarter style and quit his dream job. He decided to take a chance and pursue an idea instead of his career path.

Edwin took a risk to launch his business—and it paid off. GiveMeTap

Recommendation:Edwin’s company GiveMeTap produces reusable water bottles and an app that shows you where to refill them. A portion of the profits goes to clean water projects. The company has supplied clean water to more than 50,000 people in Africa.Read Edwin’s story.

The Trailblazer

Illustration of The Founder's Zodiac sign, The Trailblazer

The top entrepreneur trait:Passion

Other strengthsYou are a versatile, determined, and creative person.

Develop your skillsDiscipline

Trailblazer – You lead with your heart. Your authenticity is often the key to your success in business. People will rally behind your cause and buy your products because they believe in what it is. Your business is an extension of yourself. You follow ideas that make you smile, and that helps you stay motivated even when things get tough.

Passion is your best asset

Your story is important! Many people don’t choose the same lipstick, white shirt, or candle, but they do so because it isn’t random. They are making a conscious decision to support the brand. Although it may be due to price or availability it is often the brand’s values, mission and story that makes it stand out.

People support you because they don’t just buy your product. They also support what you do and why you do it.

Trailblazer supporters aren’t just buying your product; they’re also buying what you do and why. You can use storytelling to your advantage on your About Us page, product packaging, and social media. Your voice should be incorporated into the copy. This will allow you to place your brand’s face front and center. When your authentic self shines, you’re an influencer.

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Recommendation:Partner in business and in life, Katie Bartlett was accompanied by Kyle Wilson. They traveled the globe, tasting the sights and smells of each destination. Their passion for chocolate made them appreciate the art of making it. Soul Chocolate became their business.Learn their story.

The Mountaineer

Illustration of The Founder's Zodiac sign, The Mountaineer

The top entrepreneur trait:Vision

Other strengthsMotivation, optimism, and people skills

Develop your skillsFlexibility

Mountaineer is a clairvoyant. Your future and goals are so clear that you can almost see them in your hands. As a business owner, vision is a valuable asset. You are skilled at anticipating trends and implementing these predictions. Your vision is what keeps your business on the right track to your ultimate goal.

Vision can make your life easier

It is important to set your goals at the beginning of your entrepreneurial journey. This will keep you focused. You must be flexible in your approach. Your plan will be carried out, even if it changes. Vision is your friend when you’re growing your business.

Vision is what keeps your team united and focused on the company’s mission, priorities, and goals.

It is the glue that binds your team and keeps them focused on the company’s mission, priorities, and goals. Your vision must be more than just your own. Make sure it is clear and polished so your team can execute.

Recommendation:Melissa Butler had a vision of her future: Wall Street. Melissa found fulfillment in a side hustle after she reached that goal, but the job of her dreams did not live up to her expectations. Before she quit finance to pursue her side business, she began making lipsticks from her kitchen. Melissa’s goals might have changed but she kept the same focus on her new goals. Her vision was clear for her business. Melissa says, “It’s more than having a wider range of colors.” It’s about understanding what it means for inclusion to be inclusive.Melissa’s story is available here.

The Cartographer

Illustration of The Founder's Zodiac sign, The Cartographer

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The top entrepreneur trait:Discipline

Other strengthsPlanning, self motivation, and critical thinking

Develop your skillsTolerance for risk

Cartographer is not someone who would abandon a job to follow their dream. Perhaps you are working slowly on your dream, whether it be in the evenings or weekends. You’re a master at this discipline. Because you are self-motivated and organized, you can make the most of every minute of your day as a side hustler.

Discipline is a virtue

You can be disciplined to devote time to your business while avoiding distractions. The same goes for self-care. You are trustworthy and reliable, which makes others feel confident in your ability.

If you are stretched too thin for too many years, you are doing your dream disservice.

You may be slower at building your business than others and have to balance it with other commitments or a day job for longer. You’re doing yourself a disservice by not making enough time to pursue your dreams.

Recommendation:Sali Christeson did not launch ARGENT, her workwear brand, on a whim. Before going back to school, she worked for many years in the corporate world. She credits that decision with giving her the tools she needed to be a successful entrepreneur. Sali says that the key to my success is having a complete understanding of what it is I am trying to accomplish or solve. Then, I love to get all the details.Listen to the episode on Shopify Masters Podcast..

The Outsider

Illustration of The Founder's Zodiac sign, The Outsider

The top entrepreneur trait:Self-reliance

Other strengthsAttention to detail, resilience and a strong work ethic are key components of a successful business.

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Develop your skillsCollaboration

Outsider – “delegate” is a dirty term, we know. It’s better to work 80 hours a week than to trust your livelihood to others. It works for you, even though you are a solo artist. Your strength is self-reliance. You’ve worked hard at understanding every aspect of your business so you don’t have to look for outside help.

Self-reliance is a way to make yourself more independent

After mastering your craft, the next step is to figure out the rest. This could be handling your finances, managing a customer service team or driving local deliveries. Outsiders are driven by financial security. Self-reliance allows you to save on overhead. Remember that time is also worth a dollar. You can start small by outsourcing the less important tasks that consume most of your time while still maintaining control over what is most important to you. Outsiders, time is money.