What is recurring revenue and why does it matter?

We will share everything you need about recurring income and how to cash in — literally.

While acquiring new customers via the virtual door will always be a priority for eCommerce businesses, it is only half of the battle. Businesses are constantly looking for innovative, scalable ways of increasing sales with rising acquisition costs.

We’ve noticed a significant rise in advertising costs in recent months, thanks to iOS 15. But maybe this was the push that we needed to start considering retention as a key component of our marketing strategies.

While recurring revenue business models are not new, more DTC brands are realizing how stable and predictable they can be. It is important to understand what recurring revenues are, their benefits, and why you might consider adding one to your business.

What is recurring income?

What is recurring revenue, you ask? We’d love to answer your question. Recurring revenue, in its simplest form is the percentage of revenue expected to continue for months. Recurring revenue, unlike one-time sales is predictable and stable. It can be counted upon to occur at regular intervals with high levels of certainty.

All industries can see examples of recurring income. It is often seen in membership programs, subscriptions, and service agreements. We saw a massive shift towards online shopping after the pandemic. Businesses across industries started to adapt to the recurring revenue model. However, there are many types of businesses that can do this best.

  • Content-based – Content-based businesses offering access to content digitally and physically have had great success with recurring revenue models. It is evident in magazine subscriptions, audiobooks and digital books, as well as news outlets, photo libraries, streaming services, and news outlets.
  • Service-based – Instead of having to make a single transaction to buy a service, service-based companies will allow access on a regular basis to their platform. This is starting to appear all over the place in the form educational courses and language learning applications.
  • Product-based – This is the most popular of all three. These recurring revenue models, which are product-based, are becoming more and more common. Customers can subscribe to many products, including clothing and cleaning supplies, and have them delivered on a regular basis to their homes.

What does recurring revenue in eCommerce mean?

Stability. Stability. Stability.

An eCommerce business can establish a monthly revenue stream that is predictable. This allows them to plan for future growth. There are many ways that brands can benefit from structuring their recurring revenue streams using subscriptions.


Predictability is the most important benefit. While subscriptions provide a predictable, recurring revenue stream, they can also help to predict inventory needs. Merchants can manage their inventory better because they are subscription-based. This allows them to satisfy consumer demand and reduce the risk of overstocking.

Potential investors and stakeholders can find predictability attractive. Brands that can generate regular revenue are more stable investments.

Cash flow

Cash flow, or the money that flows in and out of a business on a daily basis, is the second benefit. Cash flows in whenever consumers make purchases and when investors add funds. When the brand spends money such as on marketing and employees, cash flows out.

Subscription models can help brands keep a positive cash flow since they are recurring. With predictable revenue, brands have the freedom to invest in product development, marketing and testing. Positive cash flow allows brands to pay off debts and return money back to shareholders.

Acquisition costs

Marketing in today’s economy is focused on lowering acquisition costs. It’s not only the economy that brands need to be concerned about. It’s five times more costly to acquire a new customer than it is to retain an existing one. This alone should motivate marketers to focus on their retention strategy. Brands who focus on existing customers increase their customer lifetime or CLTV, which in turn will increase their return on customer acquisition.


You will gain valuable insights from your customers, which is the final benefit. It is impossible to underestimate the power of having a conversation with your customers. Subscriptions offer brands the unique opportunity to understand their customers and to provide them with relevant information.

You might consider adding a recurring revenue stream to your business.

According to Frederick Reichheld, Bain & Company’s research, increasing customer retention by 5% increases profits in the range of 25% to 95%. Subscriptions can be a great way of increasing your retention and cashing in on those profits increases literally.

Today’s tech solutions make it much easier to add a subscription channel to increase your recurring revenues than you might think. Subscriptions are easy to set up without the need for a web development team or deep pockets. This means that you can focus on customer retention and increase your profits today.

Yotpo Subscribes is an example of this easy-to-use app that merchants can use to get up and running in as little as 8 minutes. You can be sure that your customers will have a seamless experience with Shopify’s native integration.

Subscriptions can be a great way to build strong relationships with your customers. But subscriptions don’t just make money. It all boils down to the customer experience. We cannot create engagement as a brand; customers will choose when, where and how they interact with us. However, we can focus on the experience that leads into engagement.

Subscriptions are a recurring revenue source that allows you to offer a unique experience for your customers. When customers and brands optimize their subscription experience, then both win.

source https://www.yotpo.com/blog/what-is-recurring-revenue-and-why-does-it-matter/

What eCommerce News Made the Headlines in January 2021?

Watch a new video in our monthly series — Magento News Digest — to stay abreast of what’s happening in eCommerce at the start of 2021.



Alibaba Nationalization

News around Alibaba and the mysterious disappearance of Jack Ma are causing disruption in the eCommerce industry. What will happen if China nationalizes Alibaba, and should merchants start to worry now? Learn the answers in the video.

Growth in Product Returns

Lockdowns forced customers to move online. With the growth of online sales, we can witness another trend – an increasing number of product returns. Customers are returning so many products it’s starting to hurt even Amazon and Walmart. Companies are using different tactics to address this issue.

Big Brother Against Apple

Apple continues to move forward with its initiatives associated with users’ privacy. With the release of the latest iOS updates, the company took its efforts a step further. However, the company doesn’t plan to stop and is planning more changes for the future.

Magento News

Magento strives to provide the best experience through its Magento marketplace. Developers of extensions won’t be able to sell modules that don’t support the latest Magento versions.

Source : https://www.gomage.com/blog/big-news-alibaba-crackdown-update-from-apple-magento/

The New Magento 2.4.4 Is Coming – What Will It Bring?

Adobe is nearing the end of beta-testing Magento 2.4.4 and will release it publicly on March 8. It is a minor update to Magento 2.4.3 but it can still be considered a major update.

The new Magento includes backward-incompatible changes and brings a lot of significant changes and additions. Support for PHP 8.1, the latest versions of ElasticSearch and jQuery, as well as MySQL, are just a few of the many features.

Adobe Commerce stores can now test the Magento 2.4.4 beta version by joining the Adobe Commerce Beta Program. Since the beta versions of the new Magento versions will not be available for stores using Magento Open Source edition, they will need to wait until the general release.

So that you are able to see what Magento 2.4.4 is all about, we have created a summary.


Support for PHP 8.1

Adobe has updated the Magento release cycle to match the PHP version end of life, as this component is critical for the e-commerce platform.

Magento 2.4.4 will be released in March. This marks the end of PHP 7.4 and the beginning of PHP 8. While Adobe is currently testing Magento 2.4.4 beta against PHP 8.0 PHP 8.0, the new Magento e-commerce platform supports PHP 8.1.

Magento 2.4.4 will no longer support PHP 7.3.

Despite the fact that Magento 2.4.4 can be upgraded to using PHP 7.4, Adobe claims only full functional support for PHP 8.1.

PHP 8.1 is a major update to this language and brings many new features. These include enums and readonly properties, explicit Octal Nural Notation, first-class syntax, fibers, pure intersect types, never return types, and final class constants.

This is not to mention the performance gains. Symfony Demo now has PHP 8.1 at 23.0% faster speed. You can read more at the official PHP8.1 release page.

Preliminary performance tests on Magento 7.4 and 8.1 have shown that the latter speeds up the store’s operation. Performance figures for a Magento setup will vary due to multiple factors such as server CPU, architecture (x86/ARM), host environment, installed extensions and Cron jobs.

OpenSearch support now available

Adobe now supports an additional in-store search engine Stores can also use OpenSearch in addition to Elasticsearch.

To mitigate the Log4j vulnerability , it is recommended that a store continue to use Elasticsearch 7.16.x

Note: Adobe Commerce 2.4.4 Cloud users will need to switch from Elasticsearch into OpenSearch

Vendor Bundled Extensions decoupled

Previous versions of Magento came with a list 3rd party extensions and third-party modules.

Adobe has removed almost all third-party extensions from its Magento core set with the new version of its online store platform. Adobe Commerce 2.4.4 has only left the Braintree extension out of the list.

Extensions that are removed from the Vendor Bundled Extension List will be available for optional downloading from a Magento Marketplace.

Software components updated

Adobe Commerce 2.4.4 beta4 contains the following software updates.

  • All dependencies and project libraries are compatible with PHP 8.
  • Support for ElasticSearch 7.16.1 & OpenSearch 1.1 has been added.
  • Version 1.13.0 of jquery-ui was released.
  • Deprecated in the jQuery 3.6.x methodologies have been removed.
  • jquery.tabs has been updated to the most recent version.


Third-party modules may be affected by backward incompatible Magento changes. They should function in a different way. If these extensions are required, check your installed extensions.

The following changes are backward-incompatible in Magento 2.4.4:

Check cart load

The Stock Options section of Magento 2.4.4. now offers an Enable Inventory Check On Load option. It is enabled by default and controls inventory checks when products are loaded into shopping carts.

If the cart contains multiple products, disabling the inventory check can speed up checkout. Disabling this option can lead to errors. A customer might receive the message “Unable to place an Order: There are no Source Items with the In Stock Status.”


Three major changes have been made to the Tiny MCE Magento embedded content editor.

  • Name changed to tinymce4. The editor may become unavailable from the admin panel, which can cause the Magento Page Builder extension to be broken. This can happen if the store uses TinyMCE with tinymce4 as an alias in requirejs, or if the Page Builder JavaScript File was renamed elsewhere than PageBuilder’s di.xml.
  • TinyMCE MFTF test have been refactored. If the store uses elements (selectors), from duplicated sections, it is affected. TinyMCE core tests have been extended to address this issue.
  • Refactored TinyMCE4 MTFTF tests. If the store uses or extends TinyMCE4’s MFTF test, it can be affected.

Libraries updated and removed

Magento 2.4.4 offers many other enhancements, in addition to the upgrade to PHP 8.1. These are other important updates:

  • Updated RequireJS to Version 2.3.6
  • Endroid/qr code updated to the most recent version
  • PHP Unit 9.5
  • TinyMCE 5
  • JavaScript libraries updated:
    • script.aculo.us
    • Chart.js
    • moment.js
    • moment-timezone-with-data.js
    • matchMedia.js
    • underscore.js
    • PrototypeJS
  • JavaScript libraries removed
    • es6-collections.js
    • MutationObserver.js
    • Modernizr
    • FormData.js

GraphQL errors fixed

Adobe promises to fix GraphQL problems in Magento 2.4.4. These are the most important bugs that will be fixed in this version.

  • GraphQL returns configurable child products even though they are disabled at the site level. The MDVA-39935 patch is compatible with Magento 2.4.1-2.4.3.
  • GraphQL sorting using DESC/ASC might not work for products of equal price or relevance. The MDVA-40120 patch is also available for Magento 2.4.1-p1.
  • Hidden categories using a GraphQL queries for a B2B share catalog feature is not possible. All stores using Adobe before Magento 2.4.4 will need to request a patch separately.
  • GraphQL cannot add a configurable product into the cart if the store ID is different from the website ID. Patch MDVA-37779 works with 2.4.2-p1.
  • GraphQL error in setting shipping address for carts that have an empty phone number. The MDVA-39521 patch for Magento 2.4.0-2.4.3 is now available.
  • GraphQL queries return products that are not part of a shared catalogue. The patch MDVA-37748 can be downloaded for 2.4.2 – 2.4.2-p2.


Magento 2.4.4 will bring many improvements to security and performance for online shops. This platform will be available for public download on March 8, 2022. Now is the time to prepare your online store for its transition.

Protect your Magento-based business while ensuring that customers have a seamless shopping experience.

source https://mirasvit.com/blog/magento-2-4-4.html

What to look for when you extend Magento with custom code or an extension

The Magento platform’s flexibility and scalability are its strengths. You have two options for customizing the Magento platform: you can use community-developed extensions available on the Magento Marketplace or build your own modules. While the Magento Marketplace makes it easy to add new themes and features, a custom module approach may be necessary in order to realize a specific vision. To save time and money, many merchants opt for a hybrid approach. They customise pre-built extensions to help them make informed decisions when expanding their store’s capabilities beyond the box.


When adding an extension or custom feature to Magento, there are many things to consider. Maintenance and development efforts can reduce the upfront cost. These problems can be avoided or minimized by selecting the right module and following Magento best practices.


Finding an extension that fits your business needs exactly can be difficult and may introduce labour cost for discovery/exploration/analysis of modules in the ecosystem. Although the Magento Marketplace is the best place to search for extensions, it’s possible to make concessions to ensure that you get as many modules as possible to meet your goals. To achieve the desired result, you may need to customize it further after you have chosen a module. Magento 2 allows you to customize the platform in many ways.


Is the extension you are considering doing everything you expected? This might be true for today but business requirements may change and the extension may need to be modified to meet new requirements. It may be a good idea to create a custom module. Magento 2 can be improved in many ways, most notably:

plugins This feature, also known as interceptors allows you to intercept most public functions, alter arguments, output or override internal logic.

Observers– This can be used to trigger specific code in response to an event. You can create your own events, in addition to many already built-in events.

Dependency injection – Allows overriding and extending classes – and many more.

These and other techniques allow you to directly control third-party and core platform behaviours in order to achieve desired results.


It is impossible to predict how long a provider of module support will be available or whether a module’s relevance will change as your integrations evolve. This is the reality of software updates. It is recommended that customizations be tested in an environment before they are implemented. This will ensure that there are no code conflicts and that the functionality or performance of the upgrade does not suffer. When deciding to integrate with a module provider, it is important to evaluate their longevity and ability to provide support over the long-term. Verified providers can be found on the Magento Marketplace.


It is not enough to add the extension and call it a day. Are you aware of all possible scenarios? Magento 2 module installation is very simple. However, testing can be costly. It’s well worth it. Knowing the details of how a module works in edge conditions and with different configurations will help you debug any potential problems down the road.


Once you have uploaded your extension, the vendor might release a newer version that includes bug fixes or additional features. You may choose to upgrade depending on your requirements. It is easy to upgrade to a newer version of a Magento module using the Magento Marketplace. To see the Module Update Guide, click here.

Magento extensions are an integral part of any implementation. Magento has many extensions that can be used to enhance your experience. You will have the best control over your customers’ shopping experience by being able to modify their behavior or create your own module.

source https://business.adobe.com/blog/basics/what-look-when-extending-magento-custom-code-or-extension

What retailers need to know about Card-Not-Present transactions

Remote payments, also known as card-not-present (CNP), are made by credit cards. These payments are made remotely and don’t require you to swipe, insert, or tap the card at the payment terminal.

According to a 2021 study done by PULSE, remote purchases now account for one third of debit transactions. An active card can make 7.5 card-not present transactions per month.

Customers can make purchases online or by phone using CNP payments. They can also choose the time and place that is most convenient for them. Retailers have the opportunity to increase their sales and marketing channels.

Card-not-present payments have their benefits and disadvantages. This guide will help you make the most out of CNP payments at your store.

What is a “card-not-present” (CNP) transaction

When a card isn’t physically presented at the checkout, a card-not present (CNP) transaction occurs.

CNP transactions are when the card was not in direct contact with a payment terminal. The card was not swiped or inserted into a card reader with a chip card. It also wasn’t used for contactless payment using NFC or RFID technology.

Card-present transactions are transactions that involve this contact.

Card-not present transactions are online payments that are made via phone orders, online shopping and mail. These transactions also include the scenario where a merchant enters card details manually into the payment terminal, instead of scanning, inserting, tapping, or tapping the card.

Here are some examples of transactions that are not card-not present

These are some examples of CNP transactions:

  • Online orders. Customers add products to an online shopping basket and check out with their card details.
  • Order online and pick up in-store ( OPIS ) Similar to online orders except that the customer picks up the order rather than having it delivered.
  • Phone orders. The customer places an order by calling the sales agent and giving their credit card details.
  • Mail orders. Postal payments, such as when you order from a physical product catalogue.
  • Recurring payment. Customers sign up for recurring deliveries, such as a subscription box, or a product that they wish to replenish frequently, and their payment is made automatically using the payment card data stored by the retailer.
  • Invoice payments. An invoice is paid by a customer. It can be sent online using an online payment system.
  • Card-on-file payments. Customers can authorize merchants that they retain their credit card information to be used for future payments.

Card-not-present transactions

It is essential to ensure that card-not present transactions are processed correctly for your business and your customers’ safety and security.

Customer information is essential


When you are checking out, certain customer and credit card information will be required. These are:

  • Address for billing
  • Shipping address
  • Telephone number
  • Name of the cardholder (as it appears in the card)
  • Number of credit card
  • Expiration date for cards (monthly and annually)
  • Card security code (CSC), three- to four-digit code at the back of your card

This should be possible with your payment processing system. For a faster checkout and inventory reconciliation, it is a good idea to integrate payment processing with your point of sale system (POS).

CNP transactions at merchant rates

It is a fact that every card payment you receive from your customers incurs a fee.

This fee is slightly higher for card-not present transactions. CNP transactions are more vulnerable to fraud because you cannot validate the card or cardholder in person. You will pay an assessment, interchange and processing fee as well as the rate charged by your payment provider.

Transaction fees are usually structured like this:

[Percentage of transaction] + [fixed price per transaction]

2.9% + 30C/ . They may vary depending on the credit card company and payment processor.

Card-not-present transactions may result in a higher fee, a fixed cost or both. These are systems and protocols that protect your ecommerce transactions from fraudulent transactions.

PRO TIP Shopify payments are included in all Shopify POS plans. There is no setup or sign-up fee. You can control your cash flow and pay the same rate pre-negotiated for all credit cards starting at 2.4% + $0.00

Card-not-present fraud

Business owners are at risk of credit card fraud if they don’t physically inspect the card. Card-not-present fraud is an expensive issue for merchants–LexisNexis reported that every $1 of fraud cost US merchants $3.60 in 2021, up 15% from 2019.

Here are some facts about CNP fraud.

What is card-not present fraud?

Card-not present fraud is when fraudsters use another person’s card information to make a purchase online.

Fraud prevention processes are not in place. The person who commits fraud only needs to know a few details about the card like the card number and expiry date.

Card-not-present chargeback fraud

chargeback is when a customer disputes a transaction made with their credit card company, or the issuing bank.

Friendly fraud is also known by chargeback fraud. This is a scam where a customer claims that they received a defective product or no product. Instead of asking for a refund, the merchant will charge them back.

Prevention of card-not present fraud and chargeback fraud

  • PCI Compliance
  • Install an address verification system (AVS).
  • Verify card security codes
  • Create a customer bill statement
  • Make a clear exchange and return policy

Your responsibility is to ensure that your card-not present transactions are protected. These are some systems that you can use.

PCI compliance. PCI compliance is a standard of security for credit and debit card processing organizations. It includes areas such as monitoring a secure network and protecting cardholder data. PCI compliant hosting and ecommerce software are required for your store.

Establish an address verification system (AVS). AVS verifies the billing address and ZIP codes of customers with credit card issuers by comparing the numeric portion. AVS will give a code to the merchant if there is a mismatch. AVS is worth the effort as unauthorized users are often unable to provide the correct billing address.

Use card security codes . The three- to four-digit number found on the back of Mastercard, Visa and American Express cards is called a card security code (CSC). It is also called a CVC (card verification code), CVV (card verify value) or CVV2 (card verification number). The CSC can be used to verify that the customer has physical access to the card. Stolen credit card information should not contain CSC details.

Create a customer bill statement. You can customize the text on your customer’s credit cards bill. Add the name of your store to let your customer know what the charge is for. This will reduce confusion for customers when they review their bank statements or credit cards statements.

Outline clear exchange and return policy. Clear options and processes should be highlighted for customers who are unhappy with their purchase. You can return the product to receive a full refund, or exchange it for another color, size, etc. This will encourage customers to contact you instead of going through the dispute process with their card issuer.

PRO TIP Shopify payments are included in all Shopify POS Plans and come with Automatic Dispute Resolution which nearly doubles your chargeback dispute win rate.

CNP transactions can be accepted with confidence

Card-not present doesn’t need to be costly or stressful. You now have a better understanding of the different types of CNP fraud. Now you can protect yourself with PCI compliance, AVS authentication and CSC validation.

These systems will allow you to focus on other things and be assured that your card-not present transactions are being taken care of.

What is the best scenario? Having payment processing integrated into your POS system. Shopify PO protects your online transactions against fraud by offering built-in payment processing, PCI compliance and competitive credit card rates. Shopify stores all transactions and inventory information so that you can manage your entire business from one place.

source https://www.shopify.com/retail/card-not-present

What Instagram’s new Product Tag Feature Means For Your Brand

You’re probably an Instagram brand and you are familiar with the thrill of being tagged in a photo. The @ symbol, whether it’s a long-standing partner in influencer marketing or a new fan of your brand, represents your social Media Marketing Strategy taking shape and new eyes engaging with your work.

This simple tag will soon get an upgrade. Tags can link directly to product pages embedded into the shopping tab. This feature was only available to Creator and Business accounts, but it will soon be available to all US customers.

This change will allow more fans to express their love for certain products and drive sales. This is a huge deal for brands who want to promote their products. It also allows fans to connect with the most beloved items.

It was no surprise that Instagram selected Kulfi beauty to be the focus of the announcement. This is because beauty brands depend on Instagram to showcase everything, from packaging to swatches to full-face looks to packaging. Ask Leslie Valdivia co-founder of Vive Cosmetics.

She says, “Our community reviews and feedback are what really drives sales. So their posts and recommendations can go a long ways.” “It will be easier for other people to find the products that their family and friends recommend online by being able to tag products.

Everyone is now an influencer

Instagram could not say when this feature would be available in other markets. But, having US users be able to link products to Instagram could still have an impact on brands, particularly in the way they interact with influencers.

“From an influencer standpoint, working directly with brands, it’s really exciting being able to link directly to a product within the app–it means that the call to action will be that much clearer,” Ashley Buchanan (Senior Director of Product, influencer marketing agency , Obviously).

Vive Cosmetics’ Que Matte Lipstick in Amor Eterno could be posted by a fan or influencer. To purchase the product, anyone who views the post needs to click on the tag.

This post is on InstagramThis post was shared by Vive cosmetics(r), (@vivecosmetics).

Influencers can be a powerful marketing tool as they are able to showcase products in real-world contexts, such as clothing being worn or a beauty product being used. Customers can link directly to the product to find and purchase those products much quicker. Ashley believes it’s a win-win for influencers too because it keeps their fans on the platform and not sending them away to the app to search for the product.

Ashley adds that the move will allow more people to act as micro-influencers or influencers and direct their networks towards products.

These tags allow influencers to be linked to not only the brand but also a product that is relevant to their niche. An influencer might be a rosewater face mist ambassador, rather than being a social media ambassador for an organic skin-care brand.

Ashley states, “Being open to the idea that “everyone can influence” just means endless opportunity.”

A game changer for affiliate marketing

Another exciting possibility is that Instagram is simultaneously testing an affiliate program that uses product linking. Participants could be eligible for a kickback when customers shop using their product tags once this program is more widely available. This is a huge win for affiliate marketing, and an incentive for influencers working with brands.

This feature on Instagram will allow customers to earn rewards for sharing their love of brands and products.

“I believe that’s huge. Ashley says that being able to monetize linking products doesn’t mean you have to be part of any formalized program in order to make money. It also means that influencers are able to recommend products they like and go out of their way finding brands that appeal to them.

Leslie is also interested in affiliate opportunities, since Vive Cosmetics has an affiliate program.

Leslie states that she believes this feature will enable more customers to earn rewards for sharing brands and products they love with Instagram.

Product tagging can be a great tool!

All this is happening at a great moment, considering recent news that regular #hashtags have no impact on reach. Product tagging may have the same impact as hashtags.

Your followers may not be aware of these changes. It’s worth reaching out if you work with influencers who don’t have Creator accounts. If they do not, it might be worth encouraging product tagging or to adjust future contracts accordingly. Make sure you let your followers know that they have an easy way to support the products that they love.

source https://www.shopify.com/blog/instagram-product-tagging


Even though the Metaverse may not live up to the fantasies of science fiction writers, it will likely produce trillions of dollars as a new computing platform and content medium. The Metaverse, in its full vision, becomes the gateway for most digital experiences. It is also a key component of all physical experiences and the next great labor platform.

It is obvious that being a key player, if you don’t call it a driver, in such a system can be of great value. While there isn’t an “owner” of the Internet, nearly all the top Internet companies are among the top 10 most valuable publicly traded companies on the planet. The Metaverse may be a functional “successor”, but with greater reach, more time spent and more commercial activity. There will likely be more economic upside. The Metaverse will offer the same variety of opportunities as the web, with new companies, products, and services able to handle everything, from payment processing to identity verification to hiring, content creation, security and so on. Many incumbents today are likely to be pushed aside.

The Metaverse, more broadly speaking, will change how we allocate and monetize our modern resources. As the scarcity of real-estate and labor waned , developed economies transformed over time. The Metaverse will allow potential laborers to take part in the “high-value” economy through virtual labor. We’ll see more shifts in the places we live, how we use our infrastructure, and who does what tasks as consumers shift to virtual goods, experiences, and services. Take, for instance, ” Gold Farming“. Soon after the in-game trading economies were established, many “players”, often in higher-income countries and employed by larger companies, would spend their day collecting digital resources to sell inside or outside of the game. These sales were usually to West-based players with higher incomes. This “labor”, while it is often repetitive and menial and only limited to a handful of applications, will continue to grow in value and diversity as the Metaverse.


To make the Metaverse work, it will need a multitude of new technologies, protocols and companies. It won’t be created immediately; there won’t be a “Before Metaverse”, nor “After Metaverse.” It will emerge slowly over time as various products, services and capabilities combine and merge. It is helpful to consider three essential elements that must be in place.

One way I think of these three areas is from a procedural perspective, using the Book of Genesis. First, one must create the universe (“concurrency architecture”), then one must define the laws of physics (“standards” and protocols”), then fill it with worthwhile and evolving content (“content”) that resists selection pressures. God doesn’t create or design the world like a miniature model. He allows one to expand on a mostly empty tableau. (

Learn more:

Concurrency Infrastructure

The technology is not available at the foundational level for hundreds of millions of people to share a synchronized experience. Take Fortnite‘s 2019 Marshmello performance. The event was witnessed by an astonishing 11MM people. They did not perform the feat together. There were actually more than 100,000 Marshmello concerts, each one slightly out of sync, and the number of participants was limited to 100. Epic could probably do more today than this, but not into hundreds of thousands, let alone millions.

The Metaverse requires infrastructure that is not currently available. Furthermore, the Internet was never intended for this kind of experience. It was created to transfer files between computers. The Internet’s underlying systems revolve around one server communicating with another server or an end user device. Today, this model is still in use. This model continues today. Text chats were the first pseudo-synchronous program. However, you are still pushing static data to a server in order to pull the most recent information when/where/how/as required. The Internet was not designed to allow for continuous (or persistent) communication. Nor can it be used for persistent communication that is synchronized in real-time with countless other people.

The Metaverse is more like video conferencing or video games to operate. These experiences are possible because they use persistent connections to update one another in real-time with a level of accuracy and precision that other programs don’t usually need. They don’t have high levels of concurrency. Most video chat programs can only handle a handful of people. Once you reach 50, you will need to broadcast a broadcast to your viewers rather than sharing a two-way connection. These conversations do not have to be live, and they are not.

This is why battle royale is so popular in video games. It’s not possible to play with other players live. Some games that have the highest concurrencies, like Second Life and Warcraft were around for over twenty years. However, these games essentially spoofed the experience through “sharding” and dividing users into different “worlds”, and servers. Eve Online can have over 100,000 players technically, but they are divided across different galaxies (i.e. Server nodes. A player can only interact with a handful of other players at a time. Travelling to another galaxy requires disconnecting from one server to load another. The game can narratively “hide” this by forcing players to run at light speed to cross the vastness. The system was slow to a crawl when Eve Online reached battles that involved hundreds of players. This was because the gameplay mechanic relied on ship-based, large-scale combat. These slowdowns would not have been possible if it were a fast-twitch game like Rocket League and Call of Duty.

Many companies have been working tirelessly to resolve this problem, including the Improbable. This is a huge computational challenge that challenges the fundamental design/intent behind the Internet.

Standards and Protocols, and Their Adoption

Standards and protocols are the basis of how the Internet works today. These include file loading, visual presentation, communication, graphics, data, etc. These include everything from consumer-recognizable .GIFs filetypes to the websocket protocol that underlies almost every form of real-time communication between a browser and other servers on the internet.

A wider, more complex and resilient set of S&Ps will be required for the Metaverse. We will need to reduce the number of standards we have and create a smaller set for each function due to interoperability and live sync experiences. There are many image file formats available today, such as.GIF and.JPEG. While the web is built today on open standards, a lot of it is proprietary and closed. Although they use similar technologies, Amazon, Facebook and Google are not designed to be integrated into each other. Just as Ford’s wheels don’t fit on a GM chassis, so are Google and Facebook. These companies are also resistant to sharing data or cross-integrating their systems. These moves may increase the overall value and utility of the “digital economic”, but they also reduce their network effects, which are extremely valuable, and make it easier for users to move their digital lives around.

It will take years and be extremely difficult. The more interoperable and valuable the Metaverse, the harder it is to reach industry consensus on topics like data security, data persistence and forward compatible code evolution. The Metaverse will also require new rules to control censorship, communications, regulation enforcement, tax reporting, prevention of online radicalization and other challenges we are still grappling with.

Although the establishment of standards involves actual meetings, negotiations, debates, standards for the Metaverse will not be established in advance. The standard process is more messy and organic. Meetings and opinions can change on an ad-hoc basis.

To make a meta analogy of the Metaverse, think SimCity. The “Mayor”, i.e. In ideal circumstances, the “Mayor” (i.e. player) would design their mega-metropolis and then build from day one. As in real life, however, it is not possible to just build a city of 10 million people in the game. Start with a small community and then optimize it for its needs (e.g. You start with a small town and optimize for it first (e.g., where are the schools, roads, utilities, etc. You build around it as it grows. Sometimes you will need to tear down or replace “old” sections. Other times, only when there is a problem (insufficient power supply) or a disaster (a fire). However, unlike SimCity there will not be one mayor. Their desires and motivations will often clash.

We don’t know what the Metaverse will require, nor how existing standards will be transferred over. It is important to think about how Metaverse emerges and not only around any technological standard.

The On-Ramp’ Experience

The standards for the Metaverse cannot be simply “declared”, so consumers and businesses will not accept a proto-Metaverse just because it is available.

Take into account the real world. A mall that can accommodate a hundred thousand people, or a hundred shops does not necessarily attract a single customer or brand. To meet existing commercial and civilian needs, “Town Squares” are created organically from existing infrastructure and behaviors. Any place of worship, whether it be a bar, basement or park, museum, or merry-go round, is visited because of what or who is already there and not because it is a place in itself.

Digital experiences are no different. Facebook, the largest social network in the world, failed to succeed because it declared it would be a “social networking” but rather because it started as a campus hot or not, and then evolved into a digital yearbook, photo-sharing, and messaging service. The Metaverse must be “populated”, not just “populable”. This population will then fill this digital world with content and things to do.

Fortnite is not a videogame or interactive experience. Fortnite started as a game. But it quickly became a social space. Its users log in not to play, per se, but rather to connect with their virtual and real world friends. In the 1970s and 2010s, teenagers used to come home from school and spend three hours on the phone. They talk to each other on Fortnite but not about Fortnite. They talk about movies, school, sports, news and other topics. Fortnite does not have an IP or story – the plot is how it happens and who is there.

Fortnite has also been rapidly evolving into a platform through which brands, IP and stories can express themselves. This includes the live Marshmello concert last year. These examples have expanded rapidly since. Star Wars released a short clip of the highly-anticipated film in Fortnite, as part of an in-game audience interactive event. This included a live mocap interview and a live mocap with J.J. Abrams. This event was explicitly mentioned in the film’s opening minutes. Weezer created a custom island for fans where they could listen first to their new album while dancing with other “players”. Fortnite also has several “limited-time modes” that feature the likes Nike’s Air Jordan or Lionsgate’s John Wick movie series. These “LTMs” can transform Fortnite into a miniature virtual world. This allows the player to change the look, feel, and items of the game. This includes the universe of Borderlands, Batman’s hometown in Gotham, as well as the old west.

Fortnite, which is one of few places where DC and Marvel’s IP intersects, is a good example of this. In Gotham City you can wear the costume of a Marvel character while interacting with people wearing NFL uniforms. This has never happened before. It will be crucial to the Metaverse.

A whole sub-economy has been created on Fortnite where players can create (and monetize!) their own content. This could be as simple as digital outfits (“skins”) and dances (“emotes”), or more complex. It has quickly expanded to create new games and experiences with Fortnite’s engine, assets and aesthetics. It includes simple treasure hunts to immersive mashups of the Brothers Grimm and parkour culture to a 10-hour scifi story that spans multiple dimensions, timelines. Actually, Fortnite‘s Creative Mode feels almost like a protometaverse. A player can load their avatar, which they use in all Fortnite-related activities. Once they land in the lobby, they have access to thousands of “doors”, (i.e. Space-time rifts allow players to travel to thousands of worlds, with as many as 99 other players.

This speaks to Donald Mustard’s longer-term vision for the game. Fortnite may not be the Metaverse but it is close in spirit to one and it is obvious how the “game” might eventually support one.


What is Premises Liability Insurance?

What is Premises Liability Insurance?

Premises liability coverage covers guests who are injured on your property. In all states, the law requires that property owners make every effort to ensure that guests are safe.

Understanding what premises liability coverage entails is the first step to understanding why you might need it. Premises liability refers to the idea that businesses are responsible for keeping their premises safe for visitors. The business is responsible for any injuries or damage that occurs on the premises. The business could be sued or subject to claims. Although every state has its own laws regarding premises liability, each state may have their own definitions of coverage. This could include licensing, invited, or trespassers.

What is Premises Liability?

The property is granted permission to both the invitee and licensee visitor. The licensee visitor is invited, but not invited. Legally, the invitation to use the property signifies that you are committing to the property’s safety.

Although they may not be invited, a licensee can still expect reasonable safety. A licensee could be a delivery driver, utility worker or other person who needs to access your property in order to perform their job.

Trespassers have limited rights. If a trespasser gets hurt while on the property they cannot collect from the owner. In most states, however, the property owner must maintain the property in a satisfactory manner and not attempt to harm the trespasser with traps.

There are exceptions to this rule, however. Trespassers should be warned of any non-obvious dangers. This could be an indication for a swimming pool considered “attractive nuisance” by children. In this instance, property owners would be held to a higher standard of care.

It is essential to read the state laws in order to fully understand your state’s liability as a business owner. Visitors, including those who are trespassing on your property, may be liable to you for a high degree of care and safety.

Types of Premises Liability Exposures

When a business is addressing premises liability, there are many types of exposures. Some examples of exposures include but are not limited:

  • Slip and fall accidents: It doesn’t matter if the floors are slippery because of a wax coating or because water was spilled, this can be a liability for the business owner.
  • Inadequate Maintenance: Even something as simple as a railing that needs new bolts could lead to serious injuries or liabilities.
  • Low security: Businesses are liable if they do not have the security measures or personnel in place to stop people accessing high-risk areas.
  • Defective conditions If someone falls from a chair that has been found to be defective and then hurts themselves, the company is liable.
  • Escalator and elevator accidents: A business owner might be held responsible if someone falls off an escalator without warning and is then injured by the belt that feeds back into the system.

How Premises Liability Insurance Works

Premises liability protection protects business owners against claims arising from property damage and premises injuries. This coverage can be purchased separately or as part of a General Liability Policy. The limits can be purchased separately and are often greater than the general liability policy limits.

Important Exclusions from Premises Liability Insurance

Premises liability does not cover all types of injuries or property damage that may be caused on the premises. These exclusions include:

  • Professional negligence: An error or omission in the care of a professional can result in an injury to a person.
  • Premises liability: Employee injuries Workers’ compensation insurance covers them.
  • Own property of a business: To cover losses to their property, a business must have commercial property coverage.

What are the Covered Shared Premises?

Sometimes, a business owner might lease property owned by another company or person. This can complicate premises liability. The business lease generally transfers all liability to the business, and away from the lessor. The business and its customers are entitled to reasonable care regarding the safety and maintenance of the property.

In cases where the business owner expects reasonable care, the property owner is liable. Parking lot maintenance might not fall under the business owner’s responsibility. Therefore, the property owner would be liable. Elevators and escalators are also the responsibility of the building owners.

Premises Liability Insurance vs General Liability Insurance

Although they may be mistakenly referred to as one and the same, general liability insurance and premises insurance are not. Although premises liability insurance is a part of a general policy, it can also be included in broader coverage.

Premises liability insurance protects against claims that a property isn’t maintained properly or a visitor is injured. General Liability Insurance provides greater protection, including personal property coverage and claims that result from business operations. For example, a homeowner might trip on a handyman’s tool bag and get hurt.

Why do you need a standalone Premises Liability policy?

If you require greater protection for your property, a standalone premises liability policy is a good choice. This is often the case with vacant land, or land that will soon be built on. Contractors’ insurance covers other general liability claims. A premises liability policy would include builders’ risk insurance.

Is General Liability Insurance enough?

A general liability policy that covers premises liability and other issues is acceptable for most small-business owners is fine. If you feel that the limits of the general liability policy are too restrictive, you can get an umbrella policy or increase them.

Bottom line

You, as a business owner are responsible for providing a safe environment for customers and employees. You are responsible for any injury claims that may occur on your property. However, you could also be liable for any lawsuits brought against you by fraudsters. Premises liability coverage protects you against fraudulent and real claims.

What is a good bounce rate for a blog?

The bounce rate is the percentage that people visit your blog and do not take any action, such as clicking a link, filling in a form, purchasing, commenting, or making a purchase. You must create engaging content and improve the user experience to maintain a good bounce rate.

What is a good bounce rate?

Your industry and type of website will determine your bounce rate. Blogs can be described as “content” websites. This means that you create content for your readers to read. You can also monetize your blog content through affiliate links, or selling products and/or services. Bloggers have an average bounce rate of 40% to 60%, which is considered a “good” bounce rate.

Good and normal bounce rates across industries
(Source: Kissmetrics)

Accurate Data & Analytics

You should also be aware that Google Analytics data may not reflect the correct information if multiple plugins are feeding into the tool. This was something I had to learn the hard way even though I’ve been blogging for years. One day, I installed a plugin that fed data to Google Analytics. (Read the fine print! Even though I already had a Google Analytics plug-in, it was still installed.

My bounce rate dropped to 50%. It is not common to see a bounce rate this high for bloggers, so it was a sign that something had happened. Look at the plugins you have and check for duplicates if you notice a high bounce rate. If your bounce rate is between 40-60% (good for bloggers), then you may just be creating great content that people enjoy reading.

You can see that sometime in February, I downloaded a plugin that gave me duplicate data in Google Analytics, resulting in a sharp drop in my bounce rate. This wasn’t discovered until the end of April. I removed the plugin and my bounce rate came back up literally overnight.

9 ways to lower your blog’s bounce rate

A high bounce rate on your blog means that your content is poor, readers encounter errors when viewing content, the blog is slow or user experience is poor. You can identify the reasons your bounce rate is high and make improvements to your content to increase traffic and income.

1. 1. Increase blog speed

Have you ever visited a blog that took forever to load? You want to learn how to make challah bread. But there are so many ads, pop-ups and data-rich features that it is impossible to even access the content. Instead, you look for a new challah recipe. This is not what you want for your readers.

Here are some ways to speed up your blog:

  • Reduce the number of elements on your pages: pop-ups and ads, HTML, tables and JavaScript.
  • Use a caching plugin.
  • Limit your plugins to the essentials.
  • You can choose a fast web host like Bluehost, or Dreamhost.
  • Instead of uploading the videos directly to your website, use an external video host and embed them.

Use the WordPress.org plugin search to find a cache plugin. You can see if the plugin is compatible to your version of WordPress and review ratings.

2. Make your post easy-to-read

Which is easier to read? What is easier to read? A long textbook with few images and long paragraphs, or a magazine article that has many pictures and lots of short paragraphs. The brain is drawn to order, symmetry, and patterns. It will be hard to read if your blog post has a lot of text. Most likely, the reader will search for a blog post with less text.

These features can be added to blog posts to make them easier to read:

  • Bullet points (see what? there?
  • Images
  • Video
  • Numbered lists (Pro tip: Search engines hate when you include more than one number list in a blog post)
  • Lesser paragraphs
  • Pop-ups and ads are minimal (consider other business plan strategies).

Here are two examples of the same article. Which one do you find easier-to-read?

3. Take a look at other metrics

Are you having a bad bounce rate on one page or the entire blog? You should adjust the content of pages that have a low bounce rate for the whole site.

Google Analytics also offers other metrics to help you understand the state of your blog. If you are concerned about your bounce rate, look at the blog analytics “session duration” which tells how long an average person spends on your website. Low duration could indicate that your content is not great or is irrelevant to your reader.

22 minutes is a fantastic session duration. This shows that readers spend a lot of time reading blog posts in a single visit.

4. Enhance the navigation of your blog

It is easy to find other areas of interest on your blog, which will make it easier for readers to stay with you. You need a fantastic navigation menu to do this. Bloggers often include a “STARTHERE” button in their menu. This button tells the reader about you and your blog’s purpose. It also indicates what steps they should take (e.g., read this blog first, then this one next). This is the end of this article.

A button should be included for each topic that you blog about to create a great blog menu. It shouldn’t exceed three to five topics. A page about you and a search engine for your readers will be required.

An example of a start here page

5. 5. Make your content hyper-relevant

You probably have a keyword or phrase that you want to rank in search engines every time you write a blog post. It is important to pay attention to keywords that rank for terms you don’t mean to.

Let’s take, for example, a blog post about Voyageurs National Park at the Minnesota-Canada border. While you write about backcountry camping, you mention that the park also offers houseboat rentals. You might be #1 in the keyword “Voyageurs National Park Houseboat Rentals” if there is less competition than “Voyageurs National Park National Park,” but only #7 for your intended target.

Do you think this means that houseboats should be ignored? No. This can be tackled in several ways:

  • You can write a bit more about houseboat rentals, and then create an entire guide to houseboat rentals at Voyageurs National Park. This ultimate guide can be linked to in your article about Voyageurs National Park.


  • You can increase the section that you discuss houseboat rentals. This can be a whole section in the original article.

You will remain at the top of search results for this keyword and can answer any questions a reader may have about houseboat rentals in that national park. Because you answered all their questions, they don’t have any reason to click on another blogger’s article.

Using Ahrefs.com, we can see that the keyword difficulty rating of the term “voyageur national park houseboat rentals” is only 15. The original term, “voyageur national park” has a difficulty rating of 50.

6. 6.

Your ultimate guide to credit cards and travel has been created. The reader deserves and wants more. To encourage your reader’s exploration of the topic, share related blog posts in your Ultimate Guide.

You might link to a post about the best travel rewards credit card cards in 2020, for example. A blog post that you wrote about improving credit scores can be linked to so that readers can apply for rewards cards.

An example of linking to relevant blog posts within an article
(Source: Idyllic Pursuit)

7. Optimize Your Blog for Mobile Viewers

The percentage of global web traffic from mobile devices has been around 50% since 2017. You can expect to see a lot more mobile traffic to your blog. Make sure you optimize your layout to accommodate these visitors. You will need a responsive theme for your blog (sometimes called mobile-responsive).

Many themes are mobile-responsive, but others aren’t. Mobile responsive themes will look great on any device, whether it’s a tablet, a mobile phone or a desktop computer. Look for a theme that offers this option when choosing a blog theme.

A responsive theme for a blog is an example
Source: MiniJeannie

8. 8.

The reader will leave your site if you link to another website from your blog post. They can only return to your website if they click on the back button or if they remember the name of the blog. Readers shouldn’t be able to do this. Instead, set your links so that they open in a new tab/window.

Just below where you insert your URL is an option to mark whether you want the link to open in a new tab.

9. 9.

When you attempt to navigate to a blog site that is no longer available, a 404 page will be displayed. This occurs when you unpublish a post or delete a blog entry. Many blog themes include a default page called 404. This page simply tells the reader that the page they are looking for cannot be found. Most likely, the reader will leave the blog to find another answer to their question.

It would be great if you could give the reader reasons to stay on your site, even if they land on a 404 page. Include links to your blog’s categories pages or “START HERE.” pages. A search tool can be included to allow the reader to locate a blog post that is relevant.

An example of a helpful 404 page
(Source: The Blonde Abroad)

Bottom line

A bounce rate is a barometer of how responsive your readers are to your blog content. A high bounce rate means that your site’s navigation menu, content, and user experience need to be improved. These changes are usually quick and easy.

What is the Financial Well-Being Spectrum in Singapore?

What is the Financial Well-Being Spectrum in Singapore?

Singaporeans were already struggling with multiple financial issues before the COVID-19 pandemic. Many felt anxious about their financial future. Consumers’ finances have been further affected by the pandemic, many feeling less confident and able to manage their finances in the future.

Financial well-being doesn’t mean having a certain amount of savings or investments. It is about people feeling confident that they can manage their finances day to day and plan for the future. Financial security can be defined as whether a person is able to pay their bills on schedule or save money for an unexpected medical expense. Others feel financial security is having enough money to sustain their lifestyle until the end.

Financial services firms are focusing more on customers’ financial well being. They’re trying to understand customers’ financial needs better and create products and services that can help them reach their financial goals. Forrester’s Financial Wellbeing Segment allows firms to better assess their customers’ financial resilience and attitudes toward their financial situation.

Segmentation of Forrester’s Financial Well Being

Forrester's Financial Well-Being Segmentation

Four distinct financial well-being segments for Singaporeans

We surveyed 1,130 Singaporean online adults in 2021 to help financial service firms better understand their consumers’ financial well-being.

  • Security Seekers account for thirty percent of Singaporean customers.Although they don’t live from paycheck to paycheck, security seekers are concerned about their financial future. Their top financial concerns include managing their finances, investing, planning for retirement and how to invest. 28% feel uneasy about their finances while 26% feel secure.
  • 28 percent of Singaporeans are Carefree Spenders.The Carefree Spenders are able to live from paycheck to paycheck and not worry about their financial future. They lack the knowledge and skills to plan for retirement, save money, and invest. They still consider their current financial situation to be stable and comfortable.
  • Twenty-five percent are Singaporean consumers Spending Stretched. The Stretched Spenders are those who live from paycheck to paycheck and worry about their financial future. They face the biggest financial challenges in managing their money, investing, and paying for daily necessities. Sixty-two per cent of respondents feel overwhelmed by debt and 73% claim that it negatively affects their ability to pay their bills. They described their financial situation as uncertain, stressful, and anxious when asked.
  • Cushioned Savers account for 19% of Singaporean customers.The cushioned saver doesn’t have to live paycheck-to-paycheck and is not worried about their financial future. This group is not subject to financial hardships. They still face financial difficulties, including planning for retirement, investing and buying a home. Most Cushioned Savers consider their current financial position to be stable and comfortable.

In the current climate of uncertainty, it is easy to understand why Security Seekers are higher than others. Singaporeans are being more cautious in saving and keeping an eye on their finances, and many have started to save for emergency funds. COVID-19 has ruined even the best-resourced retirement plans. Even for those who don’t live hand to mouth, and have built up savings over the years, it can be difficult to plan for the future or know how to invest.

Firms can use these four segments to map their customers and gain insight into financial habits, behavior, and interest in specific financial management tools, advice, or services. Financial services firms can better tailor the financial experience of their clients by understanding their customer segments.

Our upcomingAPAC Financial Services Webcast Series 2021In this session, I will show you how to create a more relevant segmentation system that improves the financial well-being for your customers. This topic will be discussed in my session on the 28th of July. Register herehttps://go.forrester.com/apac/financial services/


Payday loans: What are they and what can you get from them?

Have you ever been in a situation in which you needed cash right between paydays? You spent the majority of your money on daily necessities like groceries and utility bills. This is a frustrating situation, especially if you need it urgently and can’t wait for the next payday. Payday loans will allow you to get the money you need.

This type of loan allows you to borrow money and the lender will pay you on your next payday. You don’t have to repay the entire loan on your next payday. However, the amount you borrow and the plan you choose will help you in financial emergencies.

Post-dated checks will be issued on this type of loan. The loan will be automatically paid off when the next payday arrives. This is like advancing cash to your job. How can this type loan help you?

It will provide the cash you require in times of financial crisis, as mentioned above. You can rest assured that you will get the cash you need as soon as possible, even if your next payday falls in two weeks.

Because it is easy to obtain approval, this type of loan is highly preferred by many people. This type of loan is available to anyone with good credit. Because the lender is confident that you can pay the loan back on your next payday, they will let you borrow the money you need and you won’t have to worry about getting it back.

This type of loan may also come with interest. You will need to pay interest and other fees in addition to the principal amount.

You should also remember that you don’t have to repay the entire loan in one payday. Many lenders offer different payment options. You can pay the loan off in as little as two paydays. You can rest assured that this loan will not be a burden if you choose a reliable lender and have a flexible payment schedule that you feel comfortable with.

You should choose the best payment plan for this type loan. You may find yourself in a financial bind and end up spending more than you borrowed due to interest.

Always remember to repay cash borrowed as quickly as possible.

This is the purpose of a payday loan and what it can do for you. Payday loans are a great option if you have a dire need for money that isn’t due until payday. Payday loans are easy to obtain approval for and easy to repay.

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Same-day Payday Loans

It is impossible to predict when an emergency might occur. You will need immediate cash in this type of situation. You may need urgent cash for medical attention, car repairs, or home repair. However, same-day payday loans can help you meet your immediate needs.

Individuals who need immediate cash in an emergency situation can get same-day payday loans. The lenders can be at risk because this type of loan is not secured. They charge high interest because of this. The loan can be accessed without collateral and you don’t need to have good credit. You can borrow amounts up to $1500 through same-day payday loans depending on your monthly income.

After you have been granted a loan, your next paycheck will be the due date. The loan terms may take between two and four weeks. Some applicants may try to extend their repayment terms, but this is discouraged as you will incur more interest.

It is important to know that payday loans can be repaid in as little as 24 hours. Due to the tight competition on the market, lenders now offer competitive interest rates. Customers have the advantage of getting instant cash at lower rates. Payday loans are also available to those with poor credit ratings. However, they must convince the lender that they can repay the loan.

Lenders of same-day payday loans may also ask you for certain documents. Before your application can be approved, they will require you to provide certain documents. You must first be a full-time employee. As proof, you will need to produce a job record. You must also have a minimum income of $1000 per month. The lender will approve your loan after you meet these requirements.

Do you need cash urgently? Check if you meet the above requirements. The loans can be deposited in your bank account within one day. Same-day payday loans are the best option if you have to pay your electricity, water, rental, or medical bills.

Payday loans are sometimes only taken out by people who have exhausted all other options. Some people borrow money from family and friends. If you don’t have any previous loans from them or you repay them promptly, this will work. You can apply for payday loans the next day if they are short of cash.

Have you ever wondered what the name of same-day payday loans is? The loans can be released in as little as 24 hours. There are times when loans are released in less than 24 hours. It is easy to submit an online application and get approval. You have a higher chance of receiving a loan amount if you borrow from the same lender frequently.

Remember to only apply for loans when you have an immediate need.

How to Apply for a Payday Loan

Did you ever need cash so badly that you didn’t know how to get it? Payday loans are a bad option. Payday loans are money borrowed from payday loan companies. These loans can be paid back in a matter of weeks with the appropriate interest rate. A payday loan can help you overcome any financial problems you may be facing.

Here are some helpful tips for applying for a payday loans. First, you will need to have a pay slip from your last job, photo identification, as well as a blank check.

Step #1 – Begin your search

The yellow pages of payday lenders in your area can be found by searching the yellow pages. For easy access, start with a nearby location. You can find the address of payday loans in your area by looking through your phone’s yellow pages.

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Step 2 – Provide basic requirements

Be sure to have everything you need before you go into a payday loan shop. All the above-mentioned items, such as your ID, pay stub, and blank check must be present. You’re now ready to go.

Step #3 – Get moving

This will give you an idea of how much money you are willing and able to accept. It is important to think about the reasons you are applying for this loan. You can visit as many payday lenders in your area as you like to find the best deal. There are many payday loans available. Payday loans with lower interest rates and fees are the best. You can fill out the application paper if you already have your location.

Step #4 – Wait for approval/denial

You should remember that not all requests for loans are approved. Based on your last pay stub, the business establishment will check if you can afford to pay the requested amount. If they find that you are unable to pay the requested amount, they may turn down your request or offer a lower amount. You will be notified by a representative about the outcome of your request for the requested amount.

Step 5 – Write a Check

After you and the other have agreed on the amount to be borrowed, you’ll be given the chance to write a check detailing the requested amount as well as the interest rate. After you have signed, please leave out the “pay to the ordered of” section. This will be completed by the representative on behalf of the company.

Step 6 – Explaining the rules of payday loans

Once you have handed the check in, a representative will explain the contract rules and regulations. The representative will then explain the contract rules and regulations to you. You will then be asked for your signature. The money will be sent to you. When you pay the loan, a due date will be set. Your financial problems will be solved at that point.

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What Walmart’s new shipping policies mean for third-party sellers

Walmart is changing their ecommerce shipping policies. They are testing ground shipping to see if they can deliver more items in less time via ground shipping. The retail giant started telling online shoppers that some products in its warehouses were “out of stock” in August. This was in response to the 2-day delivery window.Wall Street Journal. Some companies that sell products online have seen a drop in sales. We spoke withMike WilliamsCEO ofUShipA shipping and logistics platform that connects ecommerce sellers and transporters. We got great advice from him about his new strategy and how it will impact both the company’s sellers and the company in the coming months.

Q. Q. How will this new ecommerce shipping policy affect Walmart and other companies selling through them in the coming months?

The Amazon Effect is clearly at work here. Walmart recognizes that customers expect fast, free or almost free delivery when they shop online for ecommerce. Walmart is aware of this and shifting logistics to its suppliers and sellers on its site to ensure that items reach buyers faster.

Q. Q. Do you think Walmart’s new strategy was smart?

Walmart is short-term sacrificing customer experience by not stocking certain items. Are these would-be customers likely to return? Given the number of choices available to them today, it’s unlikely. The new strategy shows how crucial final mile delivery is to the company’s overall picture. Therefore, it’s likely a smart, long-term decision.

Q. Q. Do you think consumers are more likely than others to use an ecommerce platform other than Walmart to purchase a product that is not in stock?

They will most likely lose customers if they send out the “out of stock” message. We live in an age of instant gratification. If an item isn’t available in one place, it’s likely to be available elsewhere – most likely for less and with free shipping.

Q. Q.

“It’s not known, but Walmart supplier executives say that the move caused some sales declines so far.”

Q. Q.

“Good, fast and cheap is the old saying. Two of these are no longer sufficient. To win and retain a customer’s loyalty and trust, you must provide all three: a reliable, fast, affordable, and free shipping experience.

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Social Media Holiday Sales Strategies

The holiday sales will increase by 4.5 percent compared to last year and reach $720 billion in total in the United States. Mobile shopping and social media continue to play an increasingly important role in the buying journey of shoppers of all ages. Here are some strategies and ideas to help you make the most of your social media presence during this holiday season.

Get a Giveaway

Giveaways and contests are a great way to increase brand awareness and attract new customers via social media. This strategy can be used by creating a gift basket with sample products or choosing one product that is really special. Share it on social media. Invite your followers to follow you and to share the post. One winner will receive a product. You will gain many new followers, and all friends who shared your post will see it.

Online retaileriHeartRavesThis strategy is used a lot by iHeartRaves, who currently have 416k Instagram fans. Brandon Chopp, digital manager at iHeartRaves, says that they enjoy using giveaways and contests during holidays. To be eligible to win, you must follow our Facebook page, like our posts and tag a minimum of three friends. This helps to spread awareness about our brand and creates a lot of buzz. Our brand is still being used by users until they win the prize. We notice that even after the prize is awarded, users continue to interact with us. This is because we create great content that captivates their attention and is relevant for their interests. It is one thing to gain new followers but another is to keep them engaged.

Sales to the Medical

RetailWire recently started a discussion about “Why shouldn’t retailers focus more on the Christmas spirit” According to BazaarVoice’s study, 59% of shoppers shop on high-profile days like Cyber Monday and Black Friday. 35% of those surveyed said they shop online to feel festive. Shoppers expect retailers to assist them in getting into the holiday spirit, both in-store as well as online. One way to promote Christmas spirit is to create holiday-themed sales.

Jeff Moriarty ofMoriarty’s Gem ArtTheir company holds a 25 Day Christmas themed sale each year. We offer one incredible deal every day and tie our content to the holidays. These posts have a higher engagement rate than the rest of the year. Customers even call us before asking if we will do it again. It has been a great experience for our company.”

Make gift guides

Each shopper has a special loved one who is difficult to buy for. Many shoppers look to social media and retailers for ideas. Create gift guides to inspire customers to shop at your store. Krista Neher is the CEO of Boot Camp DigitalAccording to her, holiday shoppers are mostly searching for inspiration and social media is a great place to find it. Posts that offer unique and specific gift ideas will help your audience navigate the holiday season. This list of 10 Gifts Dad Will Love (And Never Think to Ask For) is a great one. Major retailers such as Amazon and Target are adding gift guides sections to their websites. They know that buying the right gift can be more difficult than simply purchasing it. Share your ideas with customers to help them.

After you’ve created your guides, make sure you share them everywhere. You might even consider running a promotion with your holiday gift guide. Experts in ecommerce softwareVolusionTo maximize exposure, we recommend using descriptive title tags and meta description, as well as a product image.

Make your Feed Shoppable

Many social platforms, including Instagram and Facebook, allow you to sell products directly from the app. Matt Erickson is the marketing director atNational PositionsAll retailers should take advantage of Instagram shopping during holiday season. First, create a Facebook shop. This process can be automated by many ecommerce point of sale systems.

Matt explains that after you’ve set up your Facebook shop, “You can tag the products on your Instagram posts,” which allows customers to shop from both your Instagram account and your Facebook page. You can’t link in comments or captions to Instagram, so this is one of the best ways you can drive sales through your Instagram account.









Tell a story

They are looking for companies with great stories, just like Christmas spirit. Emily Clark, content marketer and developer.Clutch, suggests: “People are always searching for stories. I would launch a campaign featuring photos and posts from holiday wearers or users of your product. The caption should include a short story that tells a story about the photo, and a snap of a memorable moment. A photo contest could be opened to the public, where participants can submit photos showing their product in a fun and festive manner.

Customers can tell stories about your products by getting involved. If you create your own products, this can also be a great storytelling moment for the holidays. Emily suggests that you make a video showing how much effort and time went into crafting your product. People give gifts to their loved ones. They want to see the same care that went into creating your product. It is possible to add a personal touch by interviewing employees about holiday traditions or activities and posting it online. You can make it lighthearted and funny. Your followers will find your company more personal.”Video posts have higher engagement ratesIt generates more revenue than text and photo posts.

Get Ready Now

You won’t be able to edit your social media copy or take great product photos once the holiday selling season has begun. To promote your products later, take as many product shots as possible. Samantha Rupert is Volusion’s social media expert. She says that images should be focused on the primary product and placed on a white background. You should use the best quality image that distinguishes your product.

Make sure to create a social media calendar. This will help you plan what posts to make on which days. Next, create the calendar and set the posts up to go live during the holiday season. Facebook allows you to schedule posts through their app. You can schedule Instagram posts using a free tool called Buffer. You can schedule posts now, even though you may not be able to post as often as you would like in real-time.

Amazon Storefronts: Friend or Foe?

Amazon StorefrontsAmazon’s microsite that showcases independent retailers who make or handcraft unique products. This subset of Amazon’s ecommerce platform was launched in September. It was accompanied by a TV commercial featuring The Little Flower Soap. The advert featured an independent retailer that used Amazon to expand their business nationally.

Shoppers can shop exclusively at small- and medium-sized businesses through the Storefronts microsite. Amazon highlights the independent business owners through “Storefront of the Week”, videos, “Artisan,” Family-Focused Businesses,” Women-Owned Businesses, and “Innovator Makers,” sections that highlight a few businesses that fall within each category.


In apress releasesAmazon stated that they have opened Storefronts to offer customers an easy way for them to purchase from small and medium-sized business in all 50 States through the trusted Amazon experience. Nicholas Denissen, Amazon Vice President, said “Amazon invited businesses to sell on Amazon almost two decades ago. Today, small and mid-sized businesses are vital to Amazon’s vast selection and commitment to customers.”







Amazon Storefronts is a way for Amazon shoppers to discover independent businesses that they may not have otherwise found. Amazon shoppers who shop online for convenience now have the option to shop from a small selection of businesses. Amazon Storefronts is a great way for your business to reach a wider audience than you might otherwise.


Amazon is being investigated by the EU on a darker level.Using data from third-party vendorsTo track product sales and profitability. Amazon will notice if a third-party seller has a product that is selling well and duplicate it.

Tobi Lutke, Shopify’s CEOsaidCode Commerce said that “in a few years, merchants decide that giving all of their business’s information to Amazon… didn’t work out as a good idea, then then I wouldn’t be surprised.” He said that both consumers and factories matter. Jeff refers to Jeff Bezos who is Amazon’s CEO.

What’s new

Amazon’s new Storefront initiative may be in response a complaints that Amazon is causing harm to Main Street retail. Amazon published a recent “How Amazon is Helping Main Street Retailers” document.Small Business Impact ReportAccording to Amazon, half of all Amazon products are purchased by small and medium businesses. These small and medium-sized businesses have created more than 900,000.

For the first time, Amazon’s third-party sellers outsold Amazon’s sales in 2017. Amazon can be a great way for businesses to get lots of exposure. We recommend that Amazon be used by retailers as an additional storefront and not as their sole source of revenue.

Will Clarke, SVP and head of creative at ShoptologyTellsIndependent retailerAccording to Amazon, more than half of Americans have a Prime membership today, so most of your customers are already Amazon shoppers. This is where storefronts can be a great idea. A storefront on Amazon could be a great way to sell products that are rare or hard to find.


Amazon Storefronts are currently available at no additional cost to qualified Amazon sellers. You may be featured as an Amazon Storefront seller. Amazon Storefronts sellers must have a registered trademark. They also need to sign up for Amazon’s Brand Registry. You can register for your Amazon storefront once you have become a registered brand.

Will Clarke says, “If you were an independent retailer, you’d first look at ecommerce platforms that allow me to compete with Amazon like Shopify.” I would investigate Shopify’s 2-hour delivery option with Post-Mates. I would also learn how their Facebook/Instagram shopping plugins work and what their buyable Pinterest pins are. I would invest in Google Adwords to ensure that my store is visible on Google maps for the right audience. Then and only then would I consider getting in bed with an enemy like Amazon Storefronts.