I used to post to my website each week. However, now it’s every 3 weeks as my company has grown and I’ve got less time to write. I started to wonder if I should keep on posting. Was it worthwhile?
The solution is”yes.” Here’s why.
I started to wonder if I should keep on posting. Was it worthwhile?
Time on site
Folks spend more time reading a blog post than, say, an Instagram post.
Alright, visit our product:
Instagram is created for scrolling, spending no more than a few moments on each post. It’s idle, pleasant amusement. But it’s not”sticky” to your company.
With blog posts, consumers are usually researching. They are looking for information.
When they reach your site from the search results on Google, Bing, or Yahoo, they will soak up as much as possible. They need answers to their questions.
1 blog post — with pertinent links to other inner posts, including product pages — may hold a visitor’s attention for many minutes or more.
The longer they stay and find new information, the farther they are in the conversion funnel.
Blog posts promote repeat visits.
If customers perceive you as an authority and frequently go to your blog, they begin to rely on what you need to say. You disappoint them if you do not post consistently.
One of my favorite blogs has stopped posting as frequently. I attended a wedding-industry convention in Las Vegas 2014 before launch My Wedding Décor. The organizer, Wedding Merchants Business Academy, publishes a blog called “WedBizTips.”
The most recent post was in March 2019.
I’ve checked repeatedly since then. I’m disappointed there has not been an update as I respect the strategies and insights. The lack of new posts is testing my loyalty.
Frequently asked questions
Maybe you’ve got a committed FAQ page. But blog posts are an chance to reply in detail the queries related to your services and products, in addition to your industry.
…blog posts are an chance to reply in detail the queries related to your products…
When you reply a prospective client’s email query, she may click on your FAQ-page connection. She likely won’t read your website’s terms and conditions.
However, you can link to a blog post, which may help her overcome obstacles to the sale. By way of instance, I did this by describing on a blog post why occasion rental delivery prices are higher than those charged by furniture companies.
In other situations, I have sent prospective clients links to posts that provide tips on decorating their events.
The more they understand and know about your business and your company, the easier it is to convert them into a customer.
Your blog posts help grow your own authority.
Of my 100 most-visited webpages in the previous 12 months, 17 were blog posts, with a mean time on page of 3 minutes 19 seconds, which is three times as long as my lease group pages.
Regular posting puts you in front of your target customer.
A carefully written blog post, unlike an email newsletter filled with special promotions, doesn’t feel like a sales pitch.