The retail industry as we know it is changing

Ecommerce is growing 10 times faster than brick and mortar retail. This year, store closures were the most talked about topic: Macy’s(r), J.C. Penney (r), Payless (r) and Toys “R” Us (“r”) to name just a few. Are we witnessing the end of retail? Is this the end of retail? Some retailers like Ulta(r), Walmart(r) and Home Depot(r), have shown great success.

There are many factors that can distinguish winners from losers, but one thing is certain: winners know how to use all channels — mobile, online and retail — to their advantage. The winners are mobile-savvy and can serve today’s consumers from a different angle.

It’s now easier than ever for consumers to shop anywhere and anytime they want. Mobile shopping is so convenient that it’s almost impossible to hunt for goods in person. Every consumer has access to an infinite number of goods and services.

All stock can be shown and sold by merchants. They can answer any question including price and can do so 24/7. An online store acts as a sales rep, available 24/7.

Why shouldn’t every merchant have an internet store, if the benefits are so great? Local retailers don’t see the value of shipping orders. Shipping requires marketing and staff. Online selling is often seen as expensive and complicated by many.

Today’s customers expect service from all channels. Online sales must be complemented by in-store pickup at any store. They have to accept returns from any store and manage inventory across all stores. This is in real-time while they do their day job.

These complex requirements are not addressed by legacy multi-platform platforms. Multi-store orders, inventory and fulfillment require a new unified platform. This is what an omnichannel native retail platform does.

How do you set up an SSL?

It’s all about trust. Because customers trust brick-and-mortar stores to provide top-quality service, great prices and protect their privacy, they are loyal. What happens to those customers who make the switch to online shopping? How can you make sure that any digital data you acquire — credit card numbers, personal details and transaction histories — is treated with the same security level as hardcopy information? Start with SSL.

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How do you set up an SSL?

SSL stands for Secure Sockets Layer and is a protocol that protects information when it’s transmitted to or from your website. SSL is a type of digital trust. You receive a certificate from a recognized authority confirming that you have implemented data encryption procedures in order to protect all information being transmitted to and from your site. It sounds complex, doesn’t it? Let’s take a look at it.


The first step in making the switch to SSL is to apply to a certificate authority (CA). You will need a website that works and is registered for you or your company. After verifying your information, the CA will usually issue temporary certificates that you can post on your website. This certificate uses the CA’s trust to show you are above board.

Next step: Next step? The private key can only be accessed by you, but the public key will automatically be used by users who submit forms, send emails, or otherwise interact with your website. Your webmaster or hosting company will install an SSL Certificate on your site. This ensures that all outgoing and incoming communications are encrypted. Your website URL will now be appended with the “s”, and it will become “https”. You can also use the green padlock symbol, which users associate with security and trust.

Are you ready for SSL security? Get started with our easy checklist to get your website up and running quickly.

CHECKLIST – How to Set up an SSL Certificate on Your Web Site or Server

SSL technology protects customer data by encrypting communication between web browsers. This checklist will help you put an SSL certificate into action.


SSL protection encrypts transmitted data by using a public key that a browser uses to navigate to your site. A private key is used to protect the information. Hackers are not likely to be able to decrypt the information.

Go Dedicated

Upgrade to a dedicated IP address through your web host. SSL issuers should ensure that traffic using your key goes to your site, and not another hosted at the exact same address.

Sign a Request

A certificate signing request is encrypted text that you want to include in your certificate. It can be any of the following: domain names, organization, locality, etc. This can be done by contacting your web provider or creating one through your web hosting control panels.

Get a certificate

SSL certificates can be issued by companies for a small amount. Open-source solutions allow for free and automated access to SSL certificates. A certificate authority account is required to verify information and create a public/private pair of keys.


If everything goes smoothly, your certificate authority will email you a.CRT file for installation. You can activate the certificate through your web provider or via your web control panel (Install SSL Certificate).

Try it!

Enter http:// along with your domain name. The certificate should work if you are able to land on your site. Contact your certificate authority if the website doesn’t load.

Make sure to update your site

Change any links to your site that transmit sensitive data (account logins shopping carts payment gateways, account logins) so users can access your site via https-enabled URLs and not just http.