This Company Owner Used Software to Bring Back a Beloved American Tradition: The Drive-In Movie Theater

Doreen Saygeh chose to shut her movie theater from concern for the rising number of COVID-19 cases. Shortly after, she had to come up with a way to earn some revenue to cover the bills.

She got creative.

At first, she began selling concessions to-go twice weekly, then enlarged customers’ choices to gift cards and merchandise such as t-shirts. Then, she heard that drive-ins were making a comeback and decided to open one, something she has always wanted to do.

“A lot of drive-in theatres have closed and you do not really hear of drive-ins opening,” Saygeh stated. “It was definitely something I have always wanted to do, and my opportunity came about, surprisingly, in the center of a pandemic, but when the pandemic has done anything for me, it has definitely made me a whole lot more creative.”

After the show must go on, software can help

The first thing she had to work out was how she was going to put a screen up. She didn’t need to use a blow-up display, so she built one to provide the drive-in an”authentic” feel.

“For those who was to drive-in, I desired them to relive that experience, and if you had never been, I wanted to make a memory for them,” Saygeh stated.

After she built the display and procured a place, she had to determine how the drive-in would operate, logistically–selling tickets, directing cars to their spots, and delivering concessions while minimizing contact between clients and staff.

While Saygeh hired a service devoted to building sites and apps for movie theaters to help, not every company has the capacity to hire an app programmer. No matter your budget, it is possible to attain similar results with the ideal software.

Keep reading to learn how Saygeh used applications to tackle her business’s needs and how you will find software solutions that will assist you streamline your company.

3 ways applications can help you streamline your business

1. Sales management

When Saygeh opened the drive-in, she wanted a simple way customers could purchase tickets and concessions while staying cashless in light of their COVID-19 outbreak paired with easy-to-track sales. Software made equally possible.

“We managed to do a lot beforehand like [selling] tickets and concessions, without having to worry about money and touching money,” Saygeh stated. “It would have been a really messy process without technology.”

Regardless of what types of goods you are selling, point of sale software can help you streamline your revenue management procedure. Frequent features of POS applications include inventory management, payment processing, sales tracking, and reduction management.


2. Customer experience

Saygeh’s app also streamlined communication between staff and customers, which makes it easier to supply a seamless customer experience.

By way of instance, customers could order concessions on the web, beforehand. When clients came, a team member would check their automobile information and, once verified, send a notification to the kitchen they had arrived. Saygeh said that a large part of the time, they would have their concessions over 10 minutes of being parked.

“That was something that people actually enjoyed, especially the children,” Saygeh stated. “They just parked, and all of a sudden, their food is in the vehicle.”

Saygeh claims that in the long run, she’ll probably return to the brick-and-mortar theater but keep the order management applications she embraced during the pandemic.

Providing a superb customer experience can make a massive difference for your organization and increase customer loyalty. Software can assist with this ongoing goal as we adapt to the new normal, even when you embraced it in response to the pandemic.

Customer experience applications can help you collect feedback on what your company is doing well, and what you could improve. Delivery management software can help you streamline delivery to clients and enhance your reliability.

See also

  1. /offline-pos-machine-you-will-need/
  2. /benefits-of-pos-system-for-brick-and-mortar-stores/
  3. /8-tips-boost-online-presence-for-fashion-brands/

3. Inventory tracking

Software also allowed Saygeh to monitor not just total sales but just how much of each product she was selling, which makes it much easier to manage inventory.

“We can better prepare and plan,” Saygeh stated. “The app gives us an idea of just how much popcorn to get on site, how much food, how much candy. We can see just how much we are selling every time quite easily.”

Effectively managing your stock can save you money, too; companies that carry excess inventory pay an additional 30 percent in costs annually. By tracking how much she offered every night, Saygeh managed to better prepare her company based on customer demand and save money in the long term.

Software can help improve business performance

Opening a drive-in helped Saygeh bring in revenue to pay recurring costs of her theater, but that is not the only reason she chose to do it.

She really wanted to return to the local community and supply them with some sense of normalcy, even if it’s only for a couple hours.

“Once the movie begins, with the exceptions of having to wear a mask, what’s ordinary –there is no pandemic,” Saygeh stated. “For this hour and a half or two hours, they are escaping. They are not thinking about the information or the pandemic.”

Software assisted Saygeh transform her company while positively impacting her community, and can assist your endeavors, too.

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