According to the National Restaurant Association, over four out of 10 customers have recently used a computer or tablet device to read a restaurant menu, make reservations or purchase food. You can leverage these increasing shifts toward electronic dining by employing digital menus to effectively showcase the dishes you would like to market the most of to boost your bottom line. Here are some simple ways that electronic menus can improve the effectiveness of your restaurant’s present”suggestive selling” tactics.
Show, do not tell:
Telling customers about daily specials and emphasizing the quality ingredients and special preparations that go into every can influence clients into considering beverages, appetizers, small plates and characteristics they might not otherwise consider. But when it comes to food, a mouth-watering visual really can be worth a thousand words. When you present customers with digital menus by means of a tablet like the HP Elitepad, that seamlessly works in conjunction with ConnectPOS Point of Sale software, you can upload and snap images of your featured items to be showcased as part of your electronic menu.
Eliminate human error:
The most conscientious server can neglect to upsell products, especially when the restaurant is crowded, or when clients are just in too big of a hurry to hear about the specials. Together with the”Jobs” tool in ConnectPOS Point of Sale software, you can automatically schedule pricing promotions, discounts and even”limited time” promotions for specific items which you would like to upsell on the electronic menu. This makes sure every client is aware of the opportunity to make the most of your featured items, before they choose to order. You may also select when you want the price to”reset,” to make certain that pricing is accurate — even for limited time offers — without putting the burden on your wait staff.
Supply persuasive detail:
The restricted space and restrictions related to a hard copy menu make it hard to direct the clients’ eyes toward the things you want them to detect — especially when what you want to upsell changes frequently. Digital menus can direct customers through a complete and satisfying dining experience as they examine what to order, showing what sorts of drinks pair nicely with specific salads, main dishes and appetizers, and letting them read more or less detail about a given thing. Additionally, digital menus let you present the pertinent facts about certain dishes which could affect the client’s purchase decision, such as figures regarding calorie and nutritional content and”sourcing information,” such as which components are organic, provided by local vendors or in short supply.
Difference Between Cash Registers and POS Systems
Firms are always looking for faster, more efficient methods of doing things. Because of this, many have ditched their cash registers and made the transition into point of sale (POS) systems. In brief, a cash register is a machine which records sales transactions, gives change and retains money. A POS system is a computerized system that manages financial transactions, tracks inventory, and documents many kinds of company data.The largest difference between a cash register and a POS system is communication and efficiency. When a transaction is processed in a retail store or another sort of company, the POS system not only records the transaction, it automatically does real-time monitoring of everything related to what the client purchased.For example, if a customer purchases a handbag, the POS system will record everything about the transaction including the taxation details. When the information is recorded, it’s kept in a database where licensed company reps can get it whenever they need to.
Meeting Today’s Business Challenges
Among the biggest challenges for companies is maintaining the things customers need in stock. The larger the organization, the more problematic this issue can get. A POS system fixes the problem by acting as the granddaddy of stock tracking systems.
The computerized system keeps tabs on every item sold. When it’s necessary, an order could be put to restock the product immediately. Since all of the inventory information is automatic, company managers can easily track which items are hot and which things are not selling so well.
Shifts in Business Trends
Although cash registers have evolved through time, they’re being used less and less in retail, hospitality and restaurant settings. These machines are generally set up to record earnings. If you wish to keep track of stock, marketing information, employee work hours and other company data, you’re out of luck.
Cash registers can be either manual or electronic. If you don’t pass through a little town where the next filling station is 100 miles away, you are unlikely to find many areas using manual cash registers. Most companies that still use registers opt for the digital versions because they are quicker and more accurate.
Meeting Industry Particular Needs
Since a point of sale system is composed of hardware and software, it can be as simple or as elaborate as you would like. A chain of retail shops and a small car rental agency have completely different needs. Because of this, a one-size-fits-all means of recording data is not logical. Unlike cash registers, POS systems can be customized to match the needs of the companies that use them.
In today’s competitive marketplace, businesses can not afford to be ineffective. That is one reason a lot of them are eliminating the cash registers and clinging to POS systems. In the long term, the systems will improve efficiency, decrease administrative costs, streamline record keeping and enhance customer service.
If you are thinking of a point of sale system, consider ConnectPOS POS to your restaurant or retail operation.
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